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src="/_next/image?url=https%3A%2F%2Fcdn-assets-us.frontify.com%2Fs3%2Ffrontify-enterprise-files-us%2FeyJvYXV0aCI6eyJjbGllbnRfaWQiOiJjb250ZW50ZnVsIn0sInBhdGgiOiJhdmVyeS1kZW5uaXNvblwvZmlsZVwvSE5aNjZUQW9kVmJuWnVZN0UxZXUucG5nIn0%3Aavery-dennison%3Aqrqge0jfNLscEfwkiz3bpogvBps3wg_UDEC-Cec9b9o&w=1920&q=75"/></div></div></div></div></li><li><a aria-controls="flyout-74D7olXBIvLAhQ2XdqCMW" class="_1pcn2f70" href="/en/perspectives"><span class="_1pdghcsd _1pdghcs1 _1pcn2f71">Insights</span></a><div class="fcpiwf0 fcpiwf2" id="flyout-74D7olXBIvLAhQ2XdqCMW"><div class="_1s579cf0"><div class="_16iesdh0"><div class="fcpiwf3"><a class="fcpiwf4" href="/en/perspectives"><span class="_1pdghcs6 _1pdghcs1 fcpiwf5">Insights</span></a></div><div class="_1ny5fvu0"><div class="_1ny5fvu3"><span class="_1pdghcsa _1pdghcs0 _1ny5fvu2">Perspectives on</span><ul class="_1ny5fvu4"><li><a class="_1ny5fvu5" href="/en/perspectives?tag=Sustainability"><span class="_1pdghcsc _1pdghcs0">Sustainability</span></a></li><li><a class="_1ny5fvu5" href="/en/perspectives?tag=Report"><span class="_1pdghcsc _1pdghcs0">Report</span></a></li><li><a class="_1ny5fvu5" href="/en/perspectives?tag=Digitalization"><span class="_1pdghcsc _1pdghcs0">Digitalization</span></a></li><li><a class="_1ny5fvu5" href="/en/perspectives?tag=Community"><span class="_1pdghcsc _1pdghcs0">Community</span></a></li><li><a class="_1ny5fvu5" href="/en/perspectives?tag=Innovation"><span class="_1pdghcsc _1pdghcs0">Innovation</span></a></li><li><a class="_1ny5fvu5" href="/en/perspectives?tag=RFID"><span class="_1pdghcsc _1pdghcs0">RFID</span></a></li><li><a class="_1ny5fvu5" href="/en/perspectives?tag=Podcast"><span class="_1pdghcsc _1pdghcs0">Podcast</span></a></li></ul></div></div><div class="_1ny5fvu1"><a class="twu0iv0 twu0iv1" href="/en/perspectives/the-future-is-connected-textiles"><div class="twu0iv3"><img alt="Transnomadica connected textiles digital care label" id="eyJpZGVudGlmaWVyIjo0MTMxNSwidHlwZSI6ImFzc2V0In0=" loading="lazy" 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/_next/image?url=https%3A%2F%2Fcdn-assets-us.frontify.com%2Fs3%2Ffrontify-enterprise-files-us%2FeyJvYXV0aCI6eyJjbGllbnRfaWQiOiJjb250ZW50ZnVsIn0sInBhdGgiOiJhdmVyeS1kZW5uaXNvblwvZmlsZVwvV0x2S0Jja0Y5SlY2Q1I0RkVYY2cucG5nIn0%3Aavery-dennison%3A5uy7C4BEcHBB8Vhwjhu8ubSkvDuvEXCcIaepWbtkZPo&w=1920&q=75 1920w" src="/_next/image?url=https%3A%2F%2Fcdn-assets-us.frontify.com%2Fs3%2Ffrontify-enterprise-files-us%2FeyJvYXV0aCI6eyJjbGllbnRfaWQiOiJjb250ZW50ZnVsIn0sInBhdGgiOiJhdmVyeS1kZW5uaXNvblwvZmlsZVwvV0x2S0Jja0Y5SlY2Q1I0RkVYY2cucG5nIn0%3Aavery-dennison%3A5uy7C4BEcHBB8Vhwjhu8ubSkvDuvEXCcIaepWbtkZPo&w=1920&q=75"/></div><div class="twu0iv9"><p class="_1pdghcsa _1pdghcs0 twu0iv7">Trends & Insights</p><h3 class="_1pdghcs8 _1pdghcs1 twu0iv6">The Future is Connected Textiles</h3><div class="rx0yer0 rx0yer1 twu0iva"><p class="_1pdghcsb _1pdghcs0 _18bheyz0">Digitalization</p><p class="_1pdghcsb _1pdghcs0 _18bheyz0">Innovation</p></div></div></a></div></div></div></div></li><li><a aria-controls="flyout-2fgEtx6m0aQ85weWpMl69S" class="_1pcn2f70" href="/en/about"><span class="_1pdghcsd _1pdghcs1 _1pcn2f71">About</span></a><div class="fcpiwf0 fcpiwf2" id="flyout-2fgEtx6m0aQ85weWpMl69S"><div class="_1s579cf0"><div class="_16iesdh0"><div class="fcpiwf3"><a class="fcpiwf4" href="/en/about"><span class="_1pdghcs6 _1pdghcs1 fcpiwf5">About</span></a></div><div class="_1ny5fvu0"><div class="_1ny5fvu3"><ul class="_1ny5fvu4"><li><a class="_1ny5fvu5" href="/en/about/sustainability"><span class="_1pdghcsc _1pdghcs0">Sustainability</span></a></li><li><a class="_1ny5fvu5" href="/en/about/values"><span class="_1pdghcsc _1pdghcs0">Values</span></a></li><li><a class="_1ny5fvu5" href="/en/people"><span class="_1pdghcsc _1pdghcs0">Our People</span></a></li><li><a class="_1ny5fvu5" href="/en/about/careers"><span class="_1pdghcsc _1pdghcs0">Careers</span></a></li><li><a class="_1ny5fvu5" href="/en/about/contact"><span class="_1pdghcsc _1pdghcs0">Contact</span></a></li></ul></div></div><div class="_1ny5fvu1"><a class="twu0iv0 twu0iv1" href="/en/about"><div class="twu0iv3"><img alt="close up of branded logo on black bomber jacket" id="eyJpZGVudGlmaWVyIjo0MzgzMiwidHlwZSI6ImFzc2V0In0=" loading="lazy" width="5760" height="3240" decoding="async" data-nimg="1" class="wecbjc0 twu0iv4" style="color:transparent;object-position:50% 50%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAYAAAB/qH1jAAAACXBIWXMAACxLAAAsSwGlPZapAAAALUlEQVR4nAEiAN3/AFdYV/98doL//+3q/xMAAP8AdXd2/76swP+Uc3n/Eg4H/0J3Eo9m5dx9AAAAAElFTkSuQmCC")" sizes="604px" 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We specialize in customizable solutions that meet your needs with innovative materials and technology. 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href="/en/solutions/retailer-solutions"><div class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">The Retail Experience</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">Enabling omni-channel experiences, pioneering frictionless checkout, and tackling loss prevention through RFID technology.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a><a class="gfgp480 gfgp482" href="/en/solutions/consumer-engagement-solutions"><div class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">Consumer Engagement</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">What if you could connect with your consumers post-purchase through your garments themselves? Explore the possibilities with Digital IDs.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a><a class="gfgp480 gfgp482" href="/en/solutions/supply-chain-solutions"><div class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">Supply Chain Visibility</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">When you can see more you can do more. Unlock Avery Dennison’s supply chain solutions for the Apparel industry, enhanced with RFID technology.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a><a class="gfgp480 gfgp482" href="/en/about/sustainability"><div class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">Sustainability in Apparel</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">With sustainable alternatives, and processes to enable transparency and circularity, unlock a brighter future for the planet.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a></div></div></div><div class="_1s579cf0 _1i1oj8r0"><div class="_16iesdh0"><div class="jluop80"><p class="_1pdghcs8 _1pdghcs1 jluop81">INDUSTRIES</p><div class="jluop82"><button class="jluop83 jluop84"><span class="_1pdghcs7 _1pdghcs1">Athletic Apparel</span></button><button class="jluop83"><span class="_1pdghcs7 _1pdghcs1">Footwear</span></button><button class="jluop83"><span class="_1pdghcs7 _1pdghcs1">Retailers</span></button><button class="jluop83"><span class="_1pdghcs7 _1pdghcs1">Team Sports</span></button><button class="jluop83"><span class="_1pdghcs7 _1pdghcs1">Luxury</span></button><button class="jluop83"><span class="_1pdghcs7 _1pdghcs1">Workwear</span></button><button class="jluop83"><span class="_1pdghcs7 _1pdghcs1">Industrial Laundry</span></button><button class="jluop83"><span class="_1pdghcs7 _1pdghcs1">Accessories & Bags</span></button></div></div><div class="jluop85"><div class="_18kayjk0" style="opacity:0;will-change:opacity"><img alt="swijin athletic apparel digital solution" id="eyJpZGVudGlmaWVyIjo0MzkzOSwidHlwZSI6ImFzc2V0In0=" loading="lazy" width="3764" height="3764" decoding="async" data-nimg="1" class="wecbjc0 _18kayjk1 _18kayjk2" 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/_next/image?url=https%3A%2F%2Fcdn-assets-us.frontify.com%2Fs3%2Ffrontify-enterprise-files-us%2FeyJvYXV0aCI6eyJjbGllbnRfaWQiOiJjb250ZW50ZnVsIn0sInBhdGgiOiJhdmVyeS1kZW5uaXNvblwvZmlsZVwvNHRpU3ZMcjZNSGttOHBxRmExMkMucG5nIn0%3Aavery-dennison%3A8ykBoqRLL5zkduXn6GiUuDWY0iI8S5cwz8k9FS5CNkk&w=1920&q=75 1920w" src="/_next/image?url=https%3A%2F%2Fcdn-assets-us.frontify.com%2Fs3%2Ffrontify-enterprise-files-us%2FeyJvYXV0aCI6eyJjbGllbnRfaWQiOiJjb250ZW50ZnVsIn0sInBhdGgiOiJhdmVyeS1kZW5uaXNvblwvZmlsZVwvNHRpU3ZMcjZNSGttOHBxRmExMkMucG5nIn0%3Aavery-dennison%3A8ykBoqRLL5zkduXn6GiUuDWY0iI8S5cwz8k9FS5CNkk&w=1920&q=75"/><div class="_18kayjk4"><p class="_1pdghcse _1pdghcs0">Unleash your winning potential with our athletic apparel labels and solutions.</p><a class="c1uwpm0 c1uwpm3" title="Explore More" href="/en/segments/athletic-apparel"><span class="_1pdghcs8 _1pdghcs1">Explore More</span></a></div></div></div></div></div><div class="_1s579cf0 _1i1oj8r0 _1i1oj8r1"><div class="_16iesdh0"><h2 class="_1pdghcs3 _1pdghcs1 _1f8d8hu0 _1f8d8hu1">Products</h2><div class="_1f8d8hu2"><p class="_1pdghcsc _1pdghcs0">We are constantly innovating to solve the problems of the apparel industry, while making, decorating, protecting, informing, and creating new possibilities for your business. Explore our robust product offerings to find your perfect fit.</p><a class="c1uwpm0 c1uwpm3 _1f8d8hu3" title="Explore Products" href="/en/products"><span class="_1pdghcs8 _1pdghcs1">Explore Products</span></a></div></div></div><div class="_1s579cf0 _1i1oj8r0"><div class="_16iesdh0"><div class="ykzfx30"><img alt="" id="eyJpZGVudGlmaWVyIjo0MzkwMiwidHlwZSI6ImFzc2V0In0=" loading="lazy" width="1320" height="1320" decoding="async" data-nimg="1" class="wecbjc0 ykzfx32 ykzfx33" style="color:transparent;object-position:50% 50%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAYAAACp8Z5+AAAACXBIWXMAACxLAAAsSwGlPZapAAAAT0lEQVR4nAFEALv/AE5KTv9RSUv/xsbS/9zk9v8AUElR/4KFlv/v9P//fIGT/wD1////gYib/0ZKWv+coKn/AHJ4i/8AAhX/AwUU/8HFz/+gLyksZYozfwAAAABJRU5ErkJggg==")" sizes="(max-width: 767px): 0px, 450px" 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class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">Embelex™</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">Bring your brand to life through customization, personalization, and smart solutions built to last and create impact for your customers.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a><a class="gfgp480 gfgp482" href="/en/products/digital-triggers-and-sensors"><div class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">Digital Triggers & Sensors</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">Cutting-edge technology for brand protection, enhanced consumer engagement, and digital product passports.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a><a class="gfgp480 gfgp482" href="/en/products/hardware-and-software"><div class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">Hardware & Software</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">Innovative supply chain management so you can supercharge inventory processes, increase accuracy, and optimize your operations.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a><a class="gfgp480 gfgp482" href="/en/products/packaging"><div class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">Packaging</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">Protect your products and share your brand story with sustainable packaging solutions for shipping and in-store use.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a><a class="gfgp480 gfgp482" href="/en/products/permanent-branding"><div class="gfgp487"><h4 class="_1pdghcs7 _1pdghcs1 gfgp483"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 32 32" class="gfgp485"><path stroke="currentColor" stroke-width="1.5" d="M7 16h18m0 0-9-9m9 9-9 9"></path></svg><span class="gfgp484">Permanent Branding</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">Add long-lasting value to your brand through permanently affixed woven labels, tags, internal heat transfers, and more.</p></div><div class="gfgp488"><div class="rx0yer0 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Management</span></h4><p class="_1pdghcsc _1pdghcs0 gfgp486">Discover flexible data management solutions that optimize operations and make your brand story stick.</p></div><div class="gfgp488"><div class="rx0yer0 rx0yer2"></div></div></a></div></div></div><div class="_1s579cf0 _1i1oj8r0 _1i1oj8r1"><div class="_16iesdh0"><h2 class="_1pdghcs3 _1pdghcs1 _1f8d8hu0 _1f8d8hu1">Inside Avery Dennison</h2><div class="_1f8d8hu2"><p class="_1pdghcsc _1pdghcs0">Avery Dennison merges smart tech with apparel innovation, creating a workplace where ideas grow and lead the industry forward. 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