CINXE.COM

<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script>var McKinsey = {"ArticleTemplate":"Legacy","DaysSinceCMSPublication":"14","DisplayDate":"8/28/2024","OriginalPublicationDate":"3/20/2023","SitecoreId":"{8155121D-BC3B-4C1F-8E38-EEDB643F0411}","Title":"What is Gen Z?","ArticleType":"Article","ContentType":"Article","ServerNumber":"","IsPageRestricted":"true","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/featured-insights/mckinsey-explainers/what-is-gen-z"}],"NavigationLink":"featured-insights","ActiveItemId":"{3B4756D0-2A01-44CA-B37A-B4CA73D83717}","OfficeCode":"","MiniSiteId":""};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Medium.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Black.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf" type="font/ttf" crossorigin=""/><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="What is Gen Z?" property="og:title" name="title"/><meta content="In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z." property="og:description" name="description"/><meta content="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20gen%20z/what%20is%20gen%20z__1421908540_standard_1536x1536.jpg" property="og:image" name="image"/><meta content="{8155121D-BC3B-4C1F-8E38-EEDB643F0411}" name="sid"/><link href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z" rel="canonical"/><meta content="Mind the Gap" name="practice-name"/><meta content="N52" name="practice-code"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><title>What is Gen Z? | McKinsey</title><meta content="Insights & Publications" name="sections"/><meta content="What is Gen Z?" name="twitter:title"/><meta content="In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z." name="twitter:description"/><meta content="Article" property="contenttype" name="contenttype"/><meta content="https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20gen%20z/what%20is%20gen%20z__1421908540_standard_1536x1536.jpg?mw=677&car=42:25" name="twitter:image"/><meta content="What is Gen Z?" name="twitter:image:alt"/><meta content="true" name="mobileready"/><meta content="public" name="accesslevel"/><meta content="false" name="excludefromclientlink"/><meta content="article" name="articletype"/><meta content="2024-08-28T00:00:00Z" name="itemdate"/><meta content="Featured Insights | Mckinsey Explainers | Article | August 28, 2024" name="searchresults-tags"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","url":"https://www.mckinsey.com","publisher":{"@type":"Organization","name":"McKinsey & Company","logo":{"@type":"ImageObject","url":"https://www.mckinsey.com/~/media/Thumbnails/Mck_Logo"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z"},"datePublished":"2023-03-20T00:00:00Z","dateCreated":"2024-08-26T18:03:44Z","dateModified":"2024-08-28T00:00:00Z","heading":"What is Gen Z?","image":"https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20gen%20z/what%20is%20gen%20z__1421908540_standard_1536x1536.jpg","description":"In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z."}</script><meta name="next-head-count" content="62"/><meta name="next-font-preconnect"/><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/e0c1ca92b5263a45.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e0c1ca92b5263a45.css" data-n-g=""/><link rel="preload" href="/_next/static/css/985443d8095c0b48.css" as="style"/><link rel="stylesheet" href="/_next/static/css/985443d8095c0b48.css" data-n-p=""/><link rel="preload" href="/_next/static/css/b9ab7b649e8aa36e.css" as="style"/><link rel="stylesheet" href="/_next/static/css/b9ab7b649e8aa36e.css"/><link rel="preload" href="/_next/static/css/da15493cadea4a2c.css" as="style"/><link rel="stylesheet" href="/_next/static/css/da15493cadea4a2c.css"/><link rel="preload" href="/_next/static/css/72fc56b1fbe032aa.css" as="style"/><link rel="stylesheet" href="/_next/static/css/72fc56b1fbe032aa.css"/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script defer="" src="/_next/static/chunks/281.cc3ac8578a543e8e.js"></script><script defer="" src="/_next/static/chunks/5228.25594813f55e8bf1.js"></script><script defer="" src="/_next/static/chunks/390.5f3d9ea01929a8fb.js"></script><script defer="" src="/_next/static/chunks/6731.9bccca8a7edb0704.js"></script><script defer="" src="/_next/static/chunks/2354.05223bcb67691d75.js"></script><script defer="" src="/_next/static/chunks/2991.4cb0aa2f9f53e653.js"></script><script defer="" src="/_next/static/chunks/1133.d32f9e6df5b2d7c1.js"></script><script src="/_next/static/chunks/webpack.7b31c4548c626f3b.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.5f99628c3d07543d.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.2780008a4c2ee197.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_buildManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz2cghqq-f-d0df697e5-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":12,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"2229b540","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":60950,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1732391393","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==0JMOntAKpEh1CH4efWVyHECqMumHbC/iO48aD4NeTnCg5Qj8lJ7fTBnn48l9K93vQqGMefJzBebMqGtHs9C/bXRhmIvD163GMfSjl9AzQgWhbiknYAZXOZEQqpEcJt5azAWCSUUNa7doUMUiLm/UKb4svqUzqKByHqnwU5nU7W6MJzkz/ddlAW7ZuhoDtUwlIUsCiJ0LNOAoB0vbz2noq0lz1/bFgOyAn8kF8RaYL77HIRQD37jOnHhq4DeREAsEsBATNn+qkY095Qpjj2xEcJp/fQ3oNTR2DoUc/BhPYqfOKv6GoLf2cUlAb1NExFF5mZg+av1SR/Xm3ns9nVN1UC53RHGcsnxt8DrORIJR5PvWVJnvH60y90v+fKvtpGhkpPbADCSMkzdlrxS9eZuIQAv/+HZXdR92bKl5Zzj7rFs=","ak.pv":"581","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_2734c4f">Skip to main content</span></a></div><main class="mck-o-container--outer" data-layer-region="body" role="main" id="skipToMain"><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="AnchoredHero" class="mdc-u-grid mdc-u-grid-col-md-12"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11 MinimalHero_mck-c-minimal-hero__CfxgW "><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 mdc-u-align-center"><span>What is Gen Z?</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-10 mdc-u-align-center MinimalHero_mck-c-minimal-hero__description__dhVBg"><div><time datetime="2024-08-28T00:00:00Z">August 28, 2024</time> | Article</div></div><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400 byline-share-container MinimalHero_mck-c-minimal-hero__authors-and-share-tools__2vQ4V"><div class="mdc-u-grid-col-md-span-12 MinimalHero_mck-c-minimal-hero__share-tools__AIHPk"><div class="mck-u-screen-only"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f ShareToolBar_mck-c-share-tool-bar__link-container__lW4l5"><div data-component="mdc-c-dropdown-menu" class="mdc-c-drop-down"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium mdc-c-drop-down__rootmenu___yJzvz_2734c4f" aria-expanded="false" aria-haspopup="menu"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--default___f-hQM_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-share2-icon"></span></button><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class=""></div></div><div data-component="mdc-c-dropdown-menu" class="mdc-c-drop-down"><a data-component="mdc-c-link" href="#/print" class="mdc-c-drop-down__rootmenu___yJzvz_2734c4f mdc-c-link___lBbY1_2734c4f mdc-c-link--secondary___TSFam_2734c4f" data-layer-event-prefix="CTA Link" data-layer-action="click" data-layer-category="share" data-layer-subcategory="print" data-layer-text="Print this article"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--default___f-hQM_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-print-icon"></span></a><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class=""></div></div><div data-component="mdc-c-dropdown-menu" class="mdc-c-drop-down"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium mdc-c-drop-down__rootmenu___yJzvz_2734c4f" aria-expanded="false" aria-haspopup="menu"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--default___f-hQM_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-download-icon"></span></button><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class=""></div></div><div data-component="mdc-c-dropdown-menu" class="mdc-c-drop-down"><a data-component="mdc-c-link" href="#/save" class="mdc-c-drop-down__rootmenu___yJzvz_2734c4f mdc-c-link___lBbY1_2734c4f mdc-c-link--secondary___TSFam_2734c4f" data-layer-event-prefix="CTA Link" data-layer-action="click" data-layer-category="article" data-layer-subcategory="save" data-layer-text="Save this article"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--default___f-hQM_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-bookmark-icon"></span></a><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class=""></div></div></div></div></div></section></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing mdc-u-grid mdc-u-grid-gutter-xxl"><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-5"><div class="mck-u-links-inline">Generation Z refers to people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. Gen Z identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19. They’re known as ‘digital natives’—the first generation to grow up with the internet.</div></div></div></section><main data-layer-region="article-body" class="mdc-u-grid mdc-u-grid-gutter-xxl"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div class="mdc-o-content-body mck-u-dropcap"><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-o-md-center Image_mck-c-image__fhx5v"><picture data-component="mdc-c-picture" class="Image_mck-c-image__img-container__JusDB"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20gen%20z/what%20is%20gen%20z__1421908540_hero_1536x864.jpg?cq=50&mw=1180&cpy=Center"/><img alt="" "" src="/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20gen%20z/what%20is%20gen%20z__1421908540_hero_1536x864.jpg?cq=50&mw=767&cpy=Center" loading="lazy"/></picture><div class="mck-u-sr-only">" "</div></div>  <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="DownloadsSidebar_mck-c-downloads-sidebar__iFmyt mck-o-xs-right-span"><div data-layer-region="downloads-right-rail"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h3><div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f"><a data-component="mdc-c-link" href="#/download/%2F~%2Fmedia%2Fmckinsey%2Ffeatured%20insights%2Fmckinsey%20explainers%2Fwhat%20is%20gen%20z%2Fwhat-is-gen-z.pdf%3FshouldIndex%3Dfalse" class="DownloadsSidebar_mck-c-downloads-sidebar__download-link__fPqFQ mdc-c-link___lBbY1_2734c4f" target="_self" data-layer-event-prefix="Download Link" data-layer-action="click" data-layer-report-type="" data-layer-file-name="what-is-gen-z" data-layer-report-name="what-is-gen-z>"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-download-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f"> (7 pages)</span></a></div></div></div></div> <p><strong>Gen Z is </strong>currently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse. The earliest Gen Zers were born when the internet had just achieved widespread use. They’re called “<a href="/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies">digital natives</a>”—the first generation to grow up with the internet as a part of daily life. The generation spans a wide range: the oldest Gen Zers have jobs and mortgages, while the youngest are still preteens. Globally, Gen Z is growing fast: Gen Zers will <a href="/capabilities/growth-marketing-and-sales/our-insights/what-makes-asia-pacifics-generation-z-different">make up a quarter of the population</a> of the Asia–Pacific region by 2025. Read on to understand what makes Gen Z tick.</p> <p><em>Learn more about our <em><a href="/capabilities/growth-marketing-and-sales/how-we-help-clients">Growth, Marketing & Sales Practice</a></em>.</em></p> <h2>What is a generation?</h2> <div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" data-module-gradient-position="bottom-right" class="mck-c-inline-module-container SideBar_mck-c-sidebar__bgimg-wrapper__Qj4Dt mck-o-sm-left-span SideBar_mck-c-sidebar__sidebar-wrapper__Dpjw2 SideBar_mck-c-sidebar__sidebar-wrapper--istablet__IQ6ii mck-u-screen-only mck-c-module-wrapper" data-layer-region="sidebar"><div class="SideBar_mck-c-sidebar__epoAm mck-o-md-center"><div class="SideBar_mck-c-sidebar__share-icons-wrapper__9gB_c"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f SideBar_mck-c-sidebar__share-icons___eQy6"><div data-component="mdc-c-dropdown-menu" class="mdc-c-drop-down"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium mdc-c-drop-down__rootmenu___yJzvz_2734c4f" aria-expanded="false" aria-haspopup="menu"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--default___f-hQM_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-share2-icon"></span></button><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class=""></div></div><button data-component="mdc-c-button" aria-label="Expandable Sidebar" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium SideBar_mck-c-sidebar__toggle-btn__EL8iE" aria-expanded="false" data-layer-event-prefix="UI Item" data-layer-action="click" data-layer-category="sidebar" data-layer-subcategory="open" data-layer-text="open sidebar"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xxl___cL3ZT_2734c4f mck-plus-no-circle-icon"></span></button></div></div><div class="SideBar_mck-c-sidebar__content-outer__UdWCq"><div class="SideBar_mck-c-sidebar__eyebrow__5GSEq"></div><div class="SideBar_mck-c-sidebar__content__raEwe"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-3 SideBar_mck-c-sidebar__content-heading__NJekY"><div>Talk Z talk</div></h2><div class="SideBar_mck-c-sidebar__content-description__4p9iI mdc-u-ts-7"><div class="mdc-o-content-body"><p>Slang: the lexicographer’s delight. Every generation creates its own language to better understand and participate in its own unique zeitgeist. If you were born before 1996, the lexicon below might help you understand what exactly your Gen Z colleagues are talking about in the office or on Slack. Of course, we don’t believe Gen Zers are taking more “bare minimum Mondays” than their older colleagues—or, indeed, that anyone <em>should</em>—just that they’ve invented a name for it. Exercise caution, though, before attempting to use these terms yourself—cringe. </p> <hr/> <p><strong>five-to-nine (before the nine-to-five)</strong> adj/noun<br/> : a <a href="/mhi/our-insights/working-nine-to-thrive">productive routine</a> before working your primary job, possibly including exercise or personal projects<br/> | <em>My five-to-nine helps me remember that I’m way more than just my day job.</em></p> <hr/> <p><strong>bare minimum Monday</strong> noun<br/> : <a href="/capabilities/people-and-organizational-performance/our-insights/quiet-quitting-and-performance-management">bare minimum</a> Mondays are when people give themselves permission to take it easy the first day of the week; related: Sunday scaries<br/> | <em>Today has to be a bare minimum Monday; I need to get myself centered for the week to come. </em></p> <hr/> <p><strong>-coded </strong>adjective <br/> : when something takes on the traits or echoes something else<br/> | <em>They are really driving hard for the youth vote. Their whole campaign is so Gen Z-coded. </em></p> <hr/> <p><strong>cook </strong>verb <br/> : demonstrating expertise or panache at a particular task<br/> | <em>Our summer intern’s social media metrics speak for themselves. <a href="/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/decision-making-how-leaders-can-get-out-of-the-way">No need for additional oversight</a>; let her cook!</em></p> <hr/> <p><strong>iPad kid</strong> noun <br/> : a child who struggles without their screens; related: latchkey kid<br/> | <em> Are iPad kids inevitable in our digital age?</em> </p> <hr/> <p><strong>loud budgeting </strong>noun/verb <br/> : sharing <a href="https://www.mckinsey.com/~/media/mckinsey/email/genz/2023/08/2023-08-22a.html#:~:text=according%20to%20mckinsey%20research%2c%20almost,a%20bit%20of%20financial%20nihilism).">financial goals</a> publicly<br/> | <em>I am loud budgeting this year, so don’t be surprised if I say no to going out.</em></p> <hr/> <p><strong>loud quitting</strong> noun/verb <br/> : publicly <a href="/mhi/our-insights/addressing-employee-burnout-are-you-solving-the-right-problem">expresses frustration</a> with a job or employer, without necessarily quitting the job; see also: quiet quitting<br/> | <em>Did you see Fred’s rant <a href="/capabilities/people-and-organizational-performance/our-insights/why-so-many-bad-bosses-still-rise-to-the-top">about his boss</a>? Guess he’s loud quitting now.</em></p> <hr/> <p><strong>quiet luxury</strong> adj/noun <br/> : subtle wealth displayed in your habits, <a href="/industries/travel-logistics-and-infrastructure/our-insights/how-the-worlds-best-hotels-deliver-exceptional-customer-experience">personal activities</a>, and clothing<br/> | <em>Ostentatious logos are so last decade; these days it’s all about the quiet luxury. </em></p> <hr/> <p><strong>quiet quitting</strong> noun/verb <br/> : <a href="https://www.mckinsey.com/~/media/mckinsey/email/genz/2023/06/2023-06-13b.html">slightly dialing back</a> at work; just doing the bare minimum necessary to keep your job<br/> | <em>My boss asked for volunteers to take on this extra project. Not for me! I’m quiet quitting and won’t do anything unless specifically asked.</em> </p> <hr/> <p><strong>quiet vacationing</strong> noun/verb <br/> : taking a trip without informing your employer, common among <a href="https://www.cnbc.com/2024/05/21/millennials-would-rather-take-secret-pto-than-ask-their-boss.html">millennials</a> and <a href="https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/06/14/2022-06-14b.html">Gen Zers</a> with remote jobs <br/> | <em>I have to work a bit tonight because I’m quiet vacationing; my boss doesn’t know I’m in Paris. </em></p> <hr/> <p><strong>stand on business</strong> verb <br/> : not wavering on a decision that you made; <a href="/capabilities/people-and-organizational-performance/our-insights/help-your-employees-find-purpose-or-watch-them-leave">sticking to your word</a><br/> | <em>One thing I’ve learned about the candidate is that she always stands on business.</em></p> <hr/> <p><strong>receipts </strong>noun <br/> : evidence or <a href="/capabilities/people-and-organizational-performance/our-insights/in-the-spotlight-performance-management-that-puts-people-first">proof</a> of someone’s actions <br/> | <em>She said she would hand in the assignment yesterday, and I have the receipts. </em></p> <hr/> <p><strong>understood the assignment</strong> verb <br/> : when someone meets or <a href="/about-us/new-at-mckinsey-blog/senior-partner-tiffany-burns-named-one-of-the-most-influential-executives-in-america-by-savoy">exceeds expectations</a> <br/> | <em>It was a 90s-themed party and they came dressed as the Spice Girls—definitely understood the assignment!</em></p></div></div></div></div></div></div> <p>No doubt you’re already familiar with the concept of generations within families. Your grandparents, parents, children, and children’s children all make up a distinct generation in relation to you. But each of them also belongs to a diffuse category of their peers, grouped together based on when they were born and what they experience during their lives. Social scientists have studied generations—in theory and more practically—for millennia. More recently, thinkers like August Comte have argued that generational change is the engine behind social change. Specifically, each generation entering into a new life stage at more or less the same time is the pulse that creates the history of a society. </p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-o-sm-right-span Image_mck-c-image__fhx5v"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-9 mdc-u-mt-3 Image_mck-c-image__description__nsDz3"><div><h5><strong>Get to know and directly engage with senior McKinsey experts on Gen Z.</strong></h5> <p><strong><a href="/our-people/andre-dua">André Dua</a></strong> is a senior partner in McKinsey’s Miami office, where <strong><a href="/our-people/bo-finneman">Bo Finneman</a></strong> is a partner; <strong><a href="/our-people/erica-coe">Erica Hutchins Coe</a></strong> co-leads the McKinsey Health Institute and is a partner in the Atlanta office; <strong><a href="/our-people/jenny-cordina">Jenny Cordina</a></strong> is a partner in the Detroit office; <strong><a href="/our-people/kana-enomoto" data-layer-region="GetToKnow">Kana Enomoto</a></strong> is a partner in the Washington, DC, office; <strong><a href="/our-people/kweilin-ellingrud">Kweilin Ellingrud</a></strong> is a McKinsey Global Institute director and senior partner in the Minneapolis office; and <strong><a href="/our-people/raelyn-jacobson">Raelyn Jacobson</a></strong> is a partner in the Seattle office.</p></div></div></div><div class="mck-u-sr-only"></div></div> <p>Specific major-scale events can also shape the outlook of a generation and are often reflected in how they’re named. The Lost Generation, for example, is named for the malaise and disillusionment experienced by people who lived through World War I. Later, the Greatest Generation was named for the heroic sacrifice many made during World War II. Their children, born soon after the war ended, are called baby boomers; their outlook, in turn, was colored by the Vietnam War and the social upheavals of the 1960s. More recently, millennials’ worldviews have been shaped by the September 11 attacks and the proliferation of the internet. </p> <p>Of course, these are generalizations: every so-called generation comprises a multitude of unique individuals with their own opinions, values, behaviors, and plans for the future. Some social scientists even believe that the practice of studying generations can obfuscate what motivates people on an individual level. Generational theory should be understood with this caveat, and used only as a way of thinking about society, rather than as the gospel truth.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-disruptor1up mck-o-md-center mck-u-inline-module-border-top mck-u-inline-module-border-bottom mck-u-screen-only" data-layer-region="disruptor-1up"><div class="mdc-u-grid mdc-u-grid-gutter-md mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 "><div class="mdc-u-grid-col-lg-span-4 mdc-u-grid-col-md-span-5 Disruptor1Up_mck-c-disruptor1up__image___2Gc4"><picture data-component="mdc-c-picture"><img alt="McKinsey at COP29" src="/~/media/mckinsey/business%20functions/sustainability/how%20we%20help%20clients/cop/cop29/cop_29_thumb.jpg?cq=50&mh=145&car=16:9&cpy=Center" loading="lazy"/></picture></div><div class="mdc-u-grid-col-lg-span-8 mdc-u-grid-col-md-span-7"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><div>Explore COP29 with McKinsey</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><p><div>Join our series of dynamic virtual events during COP29. Discover new research, practical strategies, and collaborations across sectors to move climate action beyond why to how.</div></p></div></div></header><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mck-c-disruptor1up__content Disruptor1Up_mck-c-disruptor1up__content--links__VV4lE mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="https://mckinsey.cventevents.com/Q2MVE1?rt=RrQJ1iBSfEiqSK7N9VAGCw&RefId=cop" class="mdc-c-link-cta___NBQVi_2734c4f" target="_blank"><span class="mdc-c-link__label___Pfqtd_2734c4f">Register</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span></a></div></div></div></div> <h2>What are the unique characteristics of Gen Z? </h2> <p>While there are substantive differences within the cohort known as Gen Z, there are a few commonalities its members share. </p> <p>As the first real digital natives, Gen Zers—speaking generally—are <em>extremely online</em>. Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend <a href="/industries/retail/our-insights/asias-generation-z-comes-of-age">six or more hours per day</a> on their phones. </p> <p>Digital natives often turn to the internet when looking for any kind of information, including <a href="https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/07/05/2022-07-05b.html">news</a> and <a href="/capabilities/growth-marketing-and-sales/our-insights/what-makes-asia-pacifics-generation-z-different">reviews prior to making a purchase</a>. They flit between sites, apps, and social media feeds, each one forming a different part of their online ecosystem. Having grown up with social media, Gen Zers <a href="/industries/retail/our-insights/asias-generation-z-comes-of-age">curate their online selves</a> more carefully than those in prior generations have, and they are more likely to turn to trends of anonymity, more personalized feeds, and a smaller online presence, even as they <a href="https://www.mckinsey.com/featured-insights/asia-pacific/the-trailblazing-consumers-in-asia-propelling-growth?cid=other-eml-mtg-mip-mck&hlkid=9a710eba674945c8b19fc9e32f53e364&hctky=1926&hdpid=a7804380-b349-4d5b-b830-7cc481082a31">voraciously consume media online</a>. </p> <p>Video-sharing <a href="/featured-insights/mckinsey-explainers/what-is-social-media">social media</a> sites have seen a meteoric rise as Gen Z comes of age. TikTok currently rules trends, feelings, and culture for Gen Zers, who make up <a href="https://www.forbes.com/sites/forbestechcouncil/2020/07/07/what-the-rise-of-tiktok-says-about-generation-z/?sh=3cfde2416549">60 percent of the app’s one billion–plus users</a>. Gen Zers flock to corners of the internet where they can discuss their passions and interests with those who share them—from <a href="/industries/technology-media-and-telecommunications/our-insights/game-on-an-interview-with-microsofts-head-of-gaming-ecosystem">gaming</a> to <a href="/featured-insights/mckinsey-for-kids/k-pop-culture-containers-and-why-asias-where-the-action-is">K-pop</a>—bonding with both people they know in real life and ones they’ve only met online. </p> <p>Gen Z is also generally known for its idealism—they’re part of a new wave of “<a href="/featured-insights/sustainable-inclusive-growth/future-of-america/rise-of-the-inclusive-sustainable-consumers">inclusive consumers</a>” and socially progressive dreamers. Generally speaking, Gen Zers believe in doing their part to help stop the <a href="/capabilities/sustainability/our-insights/the-net-zero-transition-what-it-would-cost-what-it-could-bring">intensification of climate change</a> and to establish greater equity for all. More than any other generation, Gen Z collectively demands <a href="/capabilities/strategy-and-corporate-finance/our-insights/the-role-of-esg-and-purpose">purpose and accountability</a>, the creation of more opportunities for people of diverse and <a href="/featured-insights/diversity-and-inclusion/race-in-the-workplace-the-frontline-experience">underrepresented backgrounds</a>, and rigorous <a href="/capabilities/sustainability/our-insights/the-net-zero-transition-what-it-would-cost-what-it-could-bring">sustainable and green practices</a>. </p> <p><em>Learn more about McKinsey’s <em><a href="/industries/retail/how-we-help-clients">Retail</a>, <a href="/industries/healthcare/how-we-help-clients">Healthcare</a>, and <a href="/capabilities/sustainability/how-we-help-clients">Sustainability</a></em> Practices, and check out our <em><a href="/featured-insights/diversity-and-inclusion">Diversity and Inclusion collection</a></em>.</em></p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-disruptor1up mck-o-md-center mck-u-inline-module-border-top mck-u-inline-module-border-bottom mck-u-screen-only" data-layer-region="disruptor-1up"><div class="mdc-u-grid mdc-u-grid-gutter-md mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 "><div class="mdc-u-grid-col-lg-span-4 mdc-u-grid-col-md-span-5 Disruptor1Up_mck-c-disruptor1up__image___2Gc4"><picture data-component="mdc-c-picture"><img alt="Circular, white maze filled with white semicircles." src="/~/media/mckinsey/featured%20insights/mckinsey%20explainers/mckinseyexplainers-flat-thumb-1536x1536.jpg?cq=50&mh=145&car=16:9&cpy=Center" loading="lazy"/></picture></div><div class="mdc-u-grid-col-lg-span-8 mdc-u-grid-col-md-span-7"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><div>Looking for direct answers to other complex questions?</div></h3></div></header><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mck-c-disruptor1up__content Disruptor1Up_mck-c-disruptor1up__content--links__VV4lE mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-explainers" class="mdc-c-link-cta___NBQVi_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Explore the full McKinsey Explainers series</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div> <h2>How is Gen Z’s mental health?</h2>  <p>Gen Z is facing an unprecedented behavioral health crisis: US Gen Zers surveyed by McKinsey report the <a href="/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z">least positive outlook and the highest prevalence of mental illness</a> of any generation. European respondents also report struggling with self-stigma. This pessimism is fueled by growing <a href="/capabilities/strategy-and-corporate-finance/our-insights/war-in-ukraine-twelve-disruptions-changing-the-world">global unrest</a>, <a href="/capabilities/strategy-and-corporate-finance/our-insights/war-in-ukraine-twelve-disruptions-changing-the-world">wars and disruptions</a>, <a href="/industries/financial-services/our-insights/a-decade-after-the-global-financial-crisis-what-has-and-hasnt-changed">financial crises</a>, and <a href="/industries/education/our-insights/how-covid-19-caused-a-global-learning-crisis">educational interruptions due to the COVID-19 pandemic</a>. Feelings of “climate anxiety” <a href="https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/05/31/2022-05-31b.html">are also widely reported</a>: many Gen Zers report that they think about the fate of the planet on a daily basis.</p> <p>They are already seeing <a href="/featured-insights/sustainable-inclusive-growth/unequal-america-ten-insights-on-the-state-of-economic-opportunity">decreased economic opportunity</a> and don’t assume a social safety net will be there to catch them as pensions shrink, saving for retirement gets <a href="/industries/financial-services/our-insights/from-saving-to-spending-a-second-front-emerges-in-the-us-retirement-challenge">more difficult</a>, and the <a href="/industries/social-sector/our-insights/planning-for-an-aging-population">older population grows</a>. Already, 58 percent of Gen Zers in a recent McKinsey survey reported not having a <a href="/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z">basic social need met</a>—the largest percentage by far of any generation. </p> <p>But Gen Zers also report a more nuanced perspective around the stigma of mental illness than other generations. European Gen Zers seem less inclined to discriminate against people with mental illness (<a href="/mhi/our-insights/heat-waves-the-war-in-ukraine-and-stigma-gen-zs-perspectives-on-mental-health">although they do stigmatize themselves</a>). </p> <h2>What does social media have to do with Gen Z’s mental health crisis?</h2> <p>Many of the relationships a person has between the ages of 18 and 24 are complicated—and young peoples’ relationship with <a href="/featured-insights/mckinsey-explainers/what-is-social-media">social media</a> is no exception. Yes, it’s true that social media usage can lead to FOMO—that’s fear of missing out—and poor body image. But Gen Z social media users also report that being online can facilitate self-expression and lead to more social connections. </p> <p>McKinsey Health Institute’s (MHI) 2022 Global Gen Z Survey asked more than 42,000 respondents (including more than 16,000 Gen Z respondents) in 26 countries questions about various aspects of health. The results have shed light on Gen Zers’ relationships with social media. For one thing, Gen Zers are more likely than other generations to cite negative feelings about social media. But surprisingly, they’re not necessarily using social media more than their older counterparts. <a href="/mhi/our-insights/gen-z-mental-health-the-impact-of-tech-and-social-media">More than 75 percent of respondents</a> in all age groups say they use and check social media sites at least ten minutes a day. Baby boomers in eight of the 26 countries surveyed report spending as much time on social media as Gen Zers, with millennials being the most likely to post online. And while negative impacts of social media were reported across cohorts, positive effects were even more common: more than 50 percent of all groups cited positive outcomes from their time spent on social media. </p> <p>The amount of time someone spends on social media can be a determining factor in whether their experience is mostly positive or negative. Negative effects of social media seem to be greatest for younger generations, with particularly pronounced impacts for Gen Zers who spend more than two hours a day on social media (and Gen Zers with existing mental health struggles). </p> <h2>How are Gen Zers different from millennials?</h2> <p>Those on the cusp of Gen Z and the millennial generation—people who were born shortly before the turn of the millennium—are sometimes referred to as “Zillennials” or “Zennials.” That includes older Gen Zers who’ve been in the workforce for a few years and young millennials who identify more with Gen Z. </p> <p>However, Gen Z generally has its own formative experiences <a href="/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america">distinct from those of most millennials</a>. Here are some ways American Gen Zers <a href="/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america">differ from their older counterparts</a>: </p> <ul> <li>They are generally more <a href="/industries/consumer-packaged-goods/our-insights/gen-z-and-the-latin-american-consumer-today">pragmatic</a>, with both complicated idealism and worries for the future. Gen Zers dream of personal career fulfillment but expect economic struggles. </li> <li>They have <a href="/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z">less positive life outlooks</a>, with lower levels of emotional and social well-being than older generations.</li> <li>They are more interested in <a href="/capabilities/people-and-organizational-performance/our-insights/the-great-attrition-is-making-hiring-harder-are-you-searching-the-right-talent-pools">belonging to an inclusive, supportive community</a>. </li> <li>They are more <a href="/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies">individualistic, with a stronger sense</a> of personal expression. </li> <li>They are more <a href="/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion">politically and socially active</a>, advocating for what they believe on social media.</li> </ul> <h2>What are Gen Z’s values? </h2> <p>Gen Zers generally have strong values related to <a href="/bem/our-insights/its-time-for-a-new-approach-to-racial-equity">racial justice</a> and <a href="/capabilities/strategy-and-corporate-finance/our-insights/the-path-to-sustainable-and-inclusive-growth">sustainability</a>. Mobilizations like the Global Climate March, led by Gen Z activist Greta Thunberg, thrive on the activism of young people.</p> <p>Climate change is one of <a href="/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping">the issues</a> Gen Zers care about most. They frequently call for reform on personal, public, and global scales to prevent future catastrophe. Many Gen Zers describe themselves as environmentally conscious, and the majority of Gen Z <a href="/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion">expects to see sustainability commitments</a> from companies and organizations. </p> <p>Gen Z is also living in a time marked by rapidly rising <a href="/featured-insights/mckinsey-explainers/what-is-inflation">inflation</a> and financial woes. <a href="/industries/education/our-insights/the-rising-toll-of-student-debt-more-than-graduates-can-sustain">Rising student loan debt</a> also plagues many members of this generation. </p> <h2>How is Gen Z experiencing the working world?</h2> <p>Every new generation entering the workplace experiences struggles. Gen Zers are getting their first jobs in the wake of an unprecedented global pandemic, rising <a href="/featured-insights/mckinsey-explainers/what-is-inflation">inflation</a>, climate change, and geopolitical conflict. McKinsey’s <a href="/featured-insights/sustainable-inclusive-growth/future-of-america/american-opportunity-survey">American Opportunity Survey</a> of more than 25,000 Americans reveals some key details. </p> <p>For one thing, Gen Z respondents who are working are <a href="/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation">more likely</a> than older workers to have independent jobs or multiple jobs. They are less likely than older generations to expect this period of financial insecurity to end; they also are pessimistic about their chances of ever buying a home or retiring. </p> <p>Gen Zers who are employed full-time are more likely to report that the pay they receive does not allow them a good quality of life. They’re also less likely to report feeling fairly <a href="https://www.mckinsey.com/~/media/mckinsey/email/rethink/2024/05/2024-05-29f.html">recognized and rewarded</a> for their work. Only 37 percent of Gen Z respondents believe that most people in the United States have economic opportunities, suggesting a deep malaise about their own prospects and those of other Americans. </p> <p>For more on Gen Z in the workforce, read our <a href="/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation">key takeaways</a> from the latest American Opportunity Survey. </p> <h2>What are Gen Z fashion trends?</h2> <p>Gen Z loves expressive clothes, wants to <a href="/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america">stand out rather than fit in</a>, and <a href="/industries/consumer-packaged-goods/our-insights/gen-z-and-the-latin-american-consumer-today">has an ever-changing style</a>—what was in a month ago might already be out. Their <a href="https://www.theguardian.com/fashion/2021/oct/06/out-of-style-will-gen-z-ever-give-up-its-dangerous-love-of-fast-fashion">trend-chasing habits</a> are supported by <a href="/featured-insights/mckinsey-explainers/what-is-fast-fashion">fast-fashion</a> retailers <a href="https://www.voguebusiness.com/consumers/gen-z-still-loves-fast-fashion-but-boohoo-investors-are-spooked">supplying accessible ways</a> to switch it up. One Gen Z staple shop, Chinese fast-fashion giant Shein, <a href="https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2022/the-state-of-fashion-2022.pdf?shouldindex=false&cid=other-eml-mtg-mip-mck&hlkid=9a0c54ae82f2464c967755e3f1700654&hctky=1926&hdpid=323e04d8-b0a2-4478-8ee2-cb5d3ea127ef">adds 6,000 new products to its website per day</a>. This may seem at odds with the generation’s values of sustainability, but the speed at which Gen Z trends change and their desire for unique style can sometimes overcome their eco-scruples. </p> <p>Gen Zers also love thrifting and vintage styles—which are much more in line with their calls for <a href="/industries/retail/our-insights/closing-the-loop-increasing-fashion-circularity-in-california">circular fashion</a>. Both <a href="https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/07/19/2022-07-19b.html">’90s and Y2K-style clothes</a> have seen a major comeback, including fast-fashion dupes and clothes dug out of closets and thrift stores. Fashion <a href="/industries/retail/our-insights/welcome-to-luxury-fashion-resale-discerning-customers-beckon-to-brands">resale has experienced massive growth</a> thanks to Gen Z resellers and influencers, and it’s normal for a Gen Z wardrobe to be a mix of cheap fast fashion and treasured vintage pieces. </p> <p><em>Learn more about McKinsey’s <em><a href="/industries/retail/how-we-help-clients">Retail Practice</a></em>.</em></p> <h2>What do Gen Z shoppers want? </h2> <p>The internet has changed retail forever and shaped the tastes of digital natives. Here’s how:</p> <ul> <li><a href="/industries/consumer-packaged-goods/our-insights/gen-z-and-the-latin-american-consumer-today">Consumption is about access rather than ownership</a>—Gen Zers subscribe to streaming platforms instead of buying films or music. This trend extends beyond entertainment—even to services like car shares or luxury-clothing rentals. </li> <li>Gen Zers accept that their tastes might change, and they are more likely to <a href="/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america">spend on experiences that enrich their day-to-day lives</a> than millennials, who are more likely to splurge on luxury.</li> <li>Members of this generation care about ease of use: mobile pay, app-based services, and simple online transactions are important, and brands have found major success <a href="/capabilities/mckinsey-digital/how-we-help-clients/how-telkomsel-transformed-to-reach-digital-first-consumers">by restructuring to suit Gen Z tastes</a>. </li> <li>Gen Zers like brick-and-mortar stores more than millennials do but still want a great <a href="/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america">online shopping experience</a>. Some brands have even found <a href="/industries/private-capital/our-insights/digitally-native-brands-born-digital-but-ready-to-take-on-the-world">success through online-first launches</a>, often supported by Gen Z consumers. </li> <li>Ads are everywhere; Gen Zers experience brands “<a href="/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping">at every moment</a>” as they move through their digital and physical worlds.</li> </ul> <p>And as a generation committed to its values, Gen Z expects the same of its retailers—Gen Zers often choose brands that have a <a href="/capabilities/strategy-and-corporate-finance/our-insights/more-than-a-mission-statement-how-the-5ps-embed-purpose-to-deliver-value">strong story or purpose</a>, as well as those committed to <a href="/industries/retail/our-insights/the-future-of-sustainable-fashion">green practices</a>. In one McKinsey study, 73 percent of Gen Z <a href="https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/true%20gen%20generation%20z%20and%20its%20implications%20for%20companies/generation-z-and-its-implication-for-companies.pdf">reported trying to purchase</a> from companies they consider ethical, and <a href="/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion">nine out of ten believe</a> that companies have a responsibility to <a href="/capabilities/strategy-and-corporate-finance/our-insights/the-role-of-esg-and-purpose">address environmental and social issues</a>. However, they can <a href="https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/true%20gen%20generation%20z%20and%20its%20implications%20for%20companies/generation-z-and-its-implication-for-companies.pdf">tell when a brand is just paying lip service</a> and isn’t backing up <a href="/featured-insights/mckinsey-explainers/what-is-diversity-equity-and-inclusion">diversity</a> or sustainability claims with real change. </p> <p>Many Gen Zers throughout Asia <a href="/capabilities/growth-marketing-and-sales/our-insights/what-makes-asia-pacifics-generation-z-different">see the internet as the first place to go</a> when researching new products to purchase; in the United States, 40 percent of Gen Zers <a href="/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america">admit to being influenced online</a>, often by the brands featured in the videos they watch. Members of Gen Z filter a lot of information, from influencers, family, and friends, to decide <a href="/industries/retail/our-insights/how-gen-z-and-millennials-are-shaping-the-future-of-us-retail">where and how they want to spend</a>. </p> <p><em>For more in-depth exploration of these topics, see McKinsey’s <em><a href="/featured-insights/generation-z">Generation Z collection</a></em>. Learn more about Gen Z insights by <em><a href="/featured-insights/mind-the-gap">subscribing to our newsletter</a></em>—and check out <em><a href="https://www.mckinsey.com/careers/search-jobs?query=entry%20level">entry-level job opportunities</a></em> if you’re interested in working at McKinsey.</em></p> <h2>Pop quiz</h2> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="Quiz_mck-c-quiz__2hz6e"><div class="Quiz_mck-c-quiz__wrapper__Xlb0g" data-id="4feec1ea-92bf-46a6-b2a6-19329f56da53"><div class="swiper"><div class="swiper-wrapper"></div></div></div></div> <p><em>Articles referenced:</em></p> <ul> <li>“<a href="https://www.mckinsey.com/~/media/mckinsey/email/rethink/2024/05/2024-05-29f.html">Good employee mental health starts at the top</a>,” May 29, 2024, <a href="/our-people/kana-enomoto">Kana Enomoto</a></li> <li>“<a href="/mhi/our-insights/gen-z-mental-health-the-impact-of-tech-and-social-media">Gen Z mental health: The impact of tech and social media</a>,” April 28, 2023, <a href="/our-people/erica-coe">Erica Coe</a>, Andrew Doy, <a href="/our-people/kana-enomoto">Kana Enomoto</a>, and Cheryl Healy</li> <li>“<a href="/industries/retail/our-insights/eat-play-love-how-gen-z-is-shaping-koreas-grocery-retailers">Eat, play, love: How Gen Z is shaping Korea’s grocery retailers</a>,” March 22, 2023, Younghoon Kang and Jeongkeun Kim</li> <li>“<a href="/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation">How does Gen Z see its place in the working world? With trepidation</a>,” October 19, 2022, <a href="/our-people/andre-dua">André Dua</a>, <a href="/our-people/kweilin-ellingrud">Kweilin Ellingrud</a>, Michael Lazar, Ryan Luby, and Sarah Pemberton</li> <li>“<a href="/mhi/our-insights/heat-waves-the-war-in-ukraine-and-stigma-gen-zs-perspectives-on-mental-health">Heat waves, the war in Ukraine, and stigma: Gen Z’s perspectives on mental health</a>,” September 27, 2022, Lea Arora, <a href="/our-people/erica-coe">Erica Coe</a>, Martin Dewhurst, and <a href="/our-people/kana-enomoto">Kana Enomoto</a> </li> <li>“<a href="/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z">Addressing the unprecedented behavioral-health challenges facing Generation Z</a>,” January 14, 2022, <a href="/our-people/erica-coe">Erica Coe</a>, <a href="/our-people/jenny-cordina">Jenny Cordina</a>, <a href="/our-people/kana-enomoto">Kana Enomoto</a>, <a href="/our-people/raelyn-jacobson">Raelyn Jacobson</a>, Sharon Mei, and Nikhil Seshan</li> <li>“<a href="/capabilities/mckinsey-digital/our-insights/giving-gen-z-customers-what-they-want-a-conversation-with-byu">Giving Gen Z customers what they want: A conversation with by.U</a>,” November 11, 2021, Edward Ying, Trio Lumbantoruan, and Andrew Roth </li> <li>“<a href="/industries/consumer-packaged-goods/our-insights/gen-z-and-the-latin-american-consumer-today">Gen Z and the Latin American consumer today,</a>” December 10, 2020, <a href="/our-people/tracy-francis">Tracy Francis</a> and <a href="/our-people/fernanda-hoefel">Fernanda Hoefel</a></li> <li>“<a href="/industries/retail/our-insights/how-gen-z-and-millennials-are-shaping-the-future-of-us-retail">How Gen Z and millennials are shaping the future of US retail</a>,” September 28, 2020, <a href="/our-people/bo-finneman">Bo Finneman</a> and Emma Spagnuolo </li> <li>“<a href="/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping">Meet Generation Z: Shaping the future of shopping</a>,” August 4, 2020, <a href="/our-people/bo-finneman">Bo Finneman</a> and Emma Spagnuolo </li> <li>“<a href="/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america">The young and the restless: Generation Z in America</a>,” March 20, 2020, Shruti Bhargava, <a href="/our-people/bo-finneman">Bo Finneman</a>, <a href="/our-people/jennifer-spaulding-schmidt">Jennifer Schmidt</a>, and Emma Spagnuolo </li> <li>“<a href="/industries/retail/our-insights/asias-generation-z-comes-of-age">Asia’s Generation Z comes of age</a>,” March 17, 2020, Thomas Rüdiger Smith and Naomi Yamakawa</li> <li>“<a href="/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion">The influence of ‘woke’ consumers on fashion</a>,” February 12, 2019, Imran Amed, <a href="/our-people/anita-balchandani">Anita Balchandani</a>, Marco Beltrami, Achim Berg, Saskia Hedrich, and Felix Rölkens</li> <li>“‘<a href="/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies">True Gen’: Generation Z and its implications for companies</a>,” November 12, 2018, <a href="/our-people/tracy-francis">Tracy Francis</a> and <a href="/our-people/fernanda-hoefel">Fernanda Hoefel</a></li> </ul> <p>This article was updated in August 2024; it was originally published in March 2023.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-disruptor1up mck-o-md-center mck-u-inline-module-border-top mck-u-inline-module-border-bottom mck-u-screen-only" data-layer-region="disruptor-1up"><div class="mdc-u-grid mdc-u-grid-gutter-md mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 "><div class="mdc-u-grid-col-lg-span-4 mdc-u-grid-col-md-span-5 Disruptor1Up_mck-c-disruptor1up__image___2Gc4"><picture data-component="mdc-c-picture"><img alt="" "" src="/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20gen%20z/what%20is%20gen%20z__1421908540_standard_1536x1536.jpg?cq=50&mh=145&car=16:9&cpy=Center" loading="lazy"/></picture></div><div class="mdc-u-grid-col-lg-span-8 mdc-u-grid-col-md-span-7"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><div>Want to know more about Gen Z?</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><p><div><p style="text-align: left;"><a class="btn btn-fill" href="/capabilities/people-and-organizational-performance/how-we-help-clients">Talk to us</a></p></div></p></div></div></header></div></div></div></div><div class="container-placeholder"></div></div></div></main></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" class="RelatedArticle_mck-c-article-related__GGA76 mck-u-screen-only" data-layer-region="related-articles"><div class="mdc-o-container__wrapper is-wrapped mdc-u-spaced-mobile"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center">Related Articles</h5><div class="mdc-u-grid mdc-u-grid-col-md-3 RelatedArticle_items-container__s2uD0"><div class="mdc-u-grid mdc-u-grid-gutter-lg Card_card__diA2r Card_hover-effect__RGb9b"><div class="Card_wrapper-image__8b4P6"><a data-component="mdc-c-link" href="/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture" class="Card_wrapper-image__8b4P6"><style>.picture-uniqueKey-howd-0 { aspect-ratio: 16/9 }</style><img alt="Young Black women looking stressed" class="picture-uniqueKey-howd-0" src="/~/media/mckinsey/featured%20insights/future%20of%20america/how%20does%20gen%20z%20see%20its%20place%20in%20the%20working%20world%20with%20trepidation/how-does-gen-z-see-its-place-in-the-working-world-120695654-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div class="Card_wrapper-text__U6Y3k"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f Card_content-block__pF6Z1"><span>Article</span><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6"><a data-component="mdc-c-link" href="/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>How does Gen Z see its place in the working world? With trepidation</div></a></h6></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg Card_card__diA2r Card_hover-effect__RGb9b"><div class="Card_wrapper-image__8b4P6"><a data-component="mdc-c-link" href="/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture" class="Card_wrapper-image__8b4P6"><style>.picture-uniqueKey-addre-0 { aspect-ratio: 16/9 }</style><img alt="Young woman talks with therapist" class="picture-uniqueKey-addre-0" src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/addressing%20the%20unprecedented%20behavioral%20health%20challenges%20facing%20generation%20z/health%20challenges%20facing%20gen%20z_1342300640_thumb_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div class="Card_wrapper-text__U6Y3k"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f Card_content-block__pF6Z1"><span>Article</span><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6"><a data-component="mdc-c-link" href="/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Addressing the unprecedented behavioral-health challenges facing Generation Z</div></a></h6></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg Card_card__diA2r Card_hover-effect__RGb9b"><div class="Card_wrapper-image__8b4P6"><a data-component="mdc-c-link" href="/mhi/our-insights/heat-waves-the-war-in-ukraine-and-stigma-gen-zs-perspectives-on-mental-health" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture" class="Card_wrapper-image__8b4P6"><style>.picture-uniqueKey-heat-0 { aspect-ratio: 16/9 }</style><img alt="Friendly embrace" class="picture-uniqueKey-heat-0" src="/~/media/mckinsey/mckinsey%20health%20institute/our%20insights/heat%20waves%20the%20war%20in%20ukraine%20and%20stigma%20gen%20zs%20perspectives%20on%20mental%20health/european-genz-mental-health-1283778862-standard-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div class="Card_wrapper-text__U6Y3k"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f Card_content-block__pF6Z1"><span>Article - <i>McKinsey Health Institute</i></span><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6"><a data-component="mdc-c-link" href="/mhi/our-insights/heat-waves-the-war-in-ukraine-and-stigma-gen-zs-perspectives-on-mental-health" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Heat waves, the war in Ukraine, and stigma: Gen Z’s perspectives on mental health</div></a></h6></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"What is Gen Z","displayName":"What is Gen Z","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"8155121d-bc3b-4c1f-8e38-eedb643f0411","itemLanguage":"en","itemVersion":2,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"683910db-02ba-40ba-92e7-726c880160a9","templateName":"ArticleJSS","placeholders":{"jss-main":[{"uid":"232bb7e9-289f-492d-a916-2b6185e44a84","componentName":"ArticleTemplate","dataSource":"","fields":{"data":{"articleTemplate":{"title":{"jsonValue":{"value":"What is Gen Z?"}},"sEOTitle":{"value":"What is Gen Z?"},"description":{"jsonValue":{"value":"Generation Z refers to people born between 1996 and 2010. They\u0026rsquo;re the second-youngest generation, between millennials and Generation Alpha. Gen Z identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19. They\u0026rsquo;re known as \u0026lsquo;digital natives\u0026rsquo;\u0026mdash;the first generation to grow up with the internet."}},"sEODescription":{"value":"In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z."},"displayDate":{"jsonValue":{"value":"2024-08-28T00:00:00Z"}},"body":{"value":"[[Image 1]] [[Audio 1]] [[DownloadsSidebar]]\n\u003cp\u003e\u003cstrong\u003eGen Z is \u003c/strong\u003ecurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z\u0026rsquo;s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse. The earliest Gen Zers were born when the internet had just achieved widespread use. They\u0026rsquo;re called \u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies\"\u003edigital natives\u003c/a\u003e\u0026rdquo;\u0026mdash;the first generation to grow up with the internet as a part of daily life. The generation spans a wide range: the oldest Gen Zers have jobs and mortgages, while the youngest are still preteens. Globally, Gen Z is growing fast: Gen Zers will \u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/what-makes-asia-pacifics-generation-z-different\"\u003emake up a quarter of the population\u003c/a\u003e\u0026nbsp;of the Asia\u0026ndash;Pacific region by 2025. Read on to understand what makes Gen Z tick.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eLearn more about our \u003cem\u003e\u003ca href=\"/capabilities/growth-marketing-and-sales/how-we-help-clients\"\u003eGrowth, Marketing \u0026amp; Sales Practice\u003c/a\u003e\u003c/em\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003ch2\u003eWhat is a generation?\u003c/h2\u003e\n[[Sidebarlexicon]]\n\u003cp\u003eNo doubt you\u0026rsquo;re already familiar with the concept of generations within families. Your grandparents, parents, children, and children\u0026rsquo;s children all make up a distinct generation in relation to you. But each of them also belongs to a diffuse category of their peers, grouped together based on when they were born and what they experience during their lives. Social scientists have studied generations\u0026mdash;in theory and more practically\u0026mdash;for millennia. More recently, thinkers like August Comte have argued that generational change is the engine behind social change. Specifically, each generation entering into a new life stage at more or less the same time is the pulse that creates the history of a society. \u003c/p\u003e\n[[image experts]]\n\u003cp\u003eSpecific major-scale events can also shape the outlook of a generation and are often reflected in how they\u0026rsquo;re named. The Lost Generation, for example, is named for the malaise and disillusionment experienced by people who lived through World War I. Later, the Greatest Generation was named for the heroic sacrifice many made during World War II. Their children, born soon after the war ended, are called baby boomers; their outlook, in turn, was colored by the Vietnam War and the social upheavals of the 1960s. More recently, millennials\u0026rsquo; worldviews have been shaped by the September 11 attacks and the proliferation of the internet. \u003c/p\u003e\n\u003cp\u003eOf course, these are generalizations: every so-called generation comprises a multitude of unique individuals with their own opinions, values, behaviors, and plans for the future. Some social scientists even believe that the practice of studying generations can obfuscate what motivates people on an individual level. Generational theory should be understood with this caveat, and used only as a way of thinking about society, rather than as the gospel truth.\u003c/p\u003e\n[[disruptor1up cop]]\n\u003ch2\u003eWhat are the unique characteristics of Gen Z? \u003c/h2\u003e\n\u003cp\u003eWhile there are substantive differences within the cohort known as Gen Z, there are a few commonalities its members share. \u003c/p\u003e\n\u003cp\u003eAs the first real digital natives, Gen Zers\u0026mdash;speaking generally\u0026mdash;are \u003cem\u003eextremely online\u003c/em\u003e. Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend \u003ca href=\"/industries/retail/our-insights/asias-generation-z-comes-of-age\"\u003esix or more hours per day\u003c/a\u003e\u0026nbsp;on their phones. \u003c/p\u003e\n\u003cp\u003eDigital natives often turn to the internet when looking for any kind of information, including \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/07/05/2022-07-05b.html\"\u003enews\u003c/a\u003e\u0026nbsp;and\u0026nbsp;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/what-makes-asia-pacifics-generation-z-different\"\u003ereviews prior to making a purchase\u003c/a\u003e. They flit between sites, apps, and social media feeds, each one forming a different part of their online ecosystem. Having grown up with social media, Gen Zers \u003ca href=\"/industries/retail/our-insights/asias-generation-z-comes-of-age\"\u003ecurate their online selves\u003c/a\u003e\u0026nbsp;more carefully than those in prior generations have, and they are more likely to turn to trends of anonymity, more personalized feeds, and a smaller online presence, even as they \u003ca href=\"https://www.mckinsey.com/featured-insights/asia-pacific/the-trailblazing-consumers-in-asia-propelling-growth?cid=other-eml-mtg-mip-mck\u0026amp;hlkid=9a710eba674945c8b19fc9e32f53e364\u0026amp;hctky=1926\u0026amp;hdpid=a7804380-b349-4d5b-b830-7cc481082a31\"\u003evoraciously consume media online\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eVideo-sharing \u003ca href=\"/featured-insights/mckinsey-explainers/what-is-social-media\"\u003esocial media\u003c/a\u003e\u0026nbsp;sites have seen a meteoric rise as Gen Z comes of age. TikTok currently rules trends, feelings, and culture for Gen Zers, who make up \u003ca href=\"https://www.forbes.com/sites/forbestechcouncil/2020/07/07/what-the-rise-of-tiktok-says-about-generation-z/?sh=3cfde2416549\"\u003e60 percent of the app\u0026rsquo;s one billion\u0026ndash;plus users\u003c/a\u003e. Gen Zers flock to corners of the internet where they can discuss their passions and interests with those who share them\u0026mdash;from \u003ca href=\"/industries/technology-media-and-telecommunications/our-insights/game-on-an-interview-with-microsofts-head-of-gaming-ecosystem\"\u003egaming\u003c/a\u003e\u0026nbsp;to\u0026nbsp;\u003ca href=\"/featured-insights/mckinsey-for-kids/k-pop-culture-containers-and-why-asias-where-the-action-is\"\u003eK-pop\u003c/a\u003e\u0026mdash;bonding with both people they know in real life and ones they\u0026rsquo;ve only met online. \u003c/p\u003e\n\u003cp\u003eGen Z is also generally known for its idealism\u0026mdash;they\u0026rsquo;re part of a new wave of \u0026ldquo;\u003ca href=\"/featured-insights/sustainable-inclusive-growth/future-of-america/rise-of-the-inclusive-sustainable-consumers\"\u003einclusive consumers\u003c/a\u003e\u0026rdquo; and socially progressive dreamers. Generally speaking, Gen Zers believe in doing their part to help stop the \u003ca href=\"/capabilities/sustainability/our-insights/the-net-zero-transition-what-it-would-cost-what-it-could-bring\"\u003eintensification of climate change\u003c/a\u003e\u0026nbsp;and to establish greater equity for all. More than any other generation, Gen Z collectively demands \u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/the-role-of-esg-and-purpose\"\u003epurpose and accountability\u003c/a\u003e, the creation of more opportunities for people of diverse and \u003ca href=\"/featured-insights/diversity-and-inclusion/race-in-the-workplace-the-frontline-experience\"\u003eunderrepresented backgrounds\u003c/a\u003e, and rigorous \u003ca href=\"/capabilities/sustainability/our-insights/the-net-zero-transition-what-it-would-cost-what-it-could-bring\"\u003esustainable and green practices\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eLearn more about McKinsey\u0026rsquo;s \u003cem\u003e\u003ca href=\"/industries/retail/how-we-help-clients\"\u003eRetail\u003c/a\u003e,\u0026nbsp;\u003ca href=\"/industries/healthcare/how-we-help-clients\"\u003eHealthcare\u003c/a\u003e, and\u0026nbsp;\u003ca href=\"/capabilities/sustainability/how-we-help-clients\"\u003eSustainability\u003c/a\u003e\u003c/em\u003e\u0026nbsp;Practices, and check out our \u003cem\u003e\u003ca href=\"/featured-insights/diversity-and-inclusion\"\u003eDiversity and Inclusion collection\u003c/a\u003e\u003c/em\u003e.\u003c/em\u003e\u003c/p\u003e\n[[Disruptor1Up mckinseyexplainers]]\n\u003ch2\u003eHow is Gen Z\u0026rsquo;s mental health?\u003c/h2\u003e\n[[MostPopularArticles 5]]\n\u003cp\u003eGen Z is facing an unprecedented behavioral health crisis: US Gen Zers surveyed by McKinsey report the \u003ca href=\"/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z\"\u003eleast positive outlook and the highest prevalence of mental illness\u003c/a\u003e\u0026nbsp;of any generation. European respondents also report struggling with self-stigma. This pessimism is fueled by growing \u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/war-in-ukraine-twelve-disruptions-changing-the-world\"\u003eglobal unrest\u003c/a\u003e,\u0026nbsp;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/war-in-ukraine-twelve-disruptions-changing-the-world\"\u003ewars and disruptions\u003c/a\u003e,\u0026nbsp;\u003ca href=\"/industries/financial-services/our-insights/a-decade-after-the-global-financial-crisis-what-has-and-hasnt-changed\"\u003efinancial crises\u003c/a\u003e, and\u0026nbsp;\u003ca href=\"/industries/education/our-insights/how-covid-19-caused-a-global-learning-crisis\"\u003eeducational interruptions due to the COVID-19 pandemic\u003c/a\u003e. Feelings of \u0026ldquo;climate anxiety\u0026rdquo; \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/05/31/2022-05-31b.html\"\u003eare also widely reported\u003c/a\u003e: many Gen Zers report that they think about the fate of the planet on a daily basis.\u003c/p\u003e\n\u003cp\u003eThey are already seeing \u003ca href=\"/featured-insights/sustainable-inclusive-growth/unequal-america-ten-insights-on-the-state-of-economic-opportunity\"\u003edecreased economic opportunity\u003c/a\u003e\u0026nbsp;and don\u0026rsquo;t assume a social safety net will be there to catch them as pensions shrink, saving for retirement gets \u003ca href=\"/industries/financial-services/our-insights/from-saving-to-spending-a-second-front-emerges-in-the-us-retirement-challenge\"\u003emore difficult\u003c/a\u003e, and the \u003ca href=\"/industries/social-sector/our-insights/planning-for-an-aging-population\"\u003eolder population grows\u003c/a\u003e. Already, 58 percent of Gen Zers in a recent McKinsey survey reported not having a \u003ca href=\"/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z\"\u003ebasic social need met\u003c/a\u003e\u0026mdash;the largest percentage by far of any generation. \u003c/p\u003e\n\u003cp\u003eBut Gen Zers also report a more nuanced perspective around the stigma of mental illness than other generations. European Gen Zers seem less inclined to discriminate against people with mental illness (\u003ca href=\"/mhi/our-insights/heat-waves-the-war-in-ukraine-and-stigma-gen-zs-perspectives-on-mental-health\"\u003ealthough they do stigmatize themselves\u003c/a\u003e). \u003c/p\u003e\n\u003ch2\u003eWhat does social media have to do with Gen Z\u0026rsquo;s mental health crisis?\u003c/h2\u003e\n\u003cp\u003eMany of the relationships a person has between the ages of 18 and 24 are complicated\u0026mdash;and young peoples\u0026rsquo; relationship with \u003ca href=\"/featured-insights/mckinsey-explainers/what-is-social-media\"\u003esocial media\u003c/a\u003e\u0026nbsp;is no exception. Yes, it\u0026rsquo;s true that social media usage can lead to FOMO\u0026mdash;that\u0026rsquo;s fear of missing out\u0026mdash;and poor body image. But Gen Z social media users also report that being online can facilitate self-expression and lead to more social connections. \u003c/p\u003e\n\u003cp\u003eMcKinsey Health Institute\u0026rsquo;s (MHI) 2022 Global Gen Z Survey asked more than 42,000 respondents (including more than 16,000 Gen Z respondents) in 26 countries questions about various aspects of health. The results have shed light on Gen Zers\u0026rsquo; relationships with social media. For one thing, Gen Zers are more likely than other generations to cite negative feelings about social media. But surprisingly, they\u0026rsquo;re not necessarily using social media more than their older counterparts. \u003ca href=\"/mhi/our-insights/gen-z-mental-health-the-impact-of-tech-and-social-media\"\u003eMore than 75 percent of respondents\u003c/a\u003e\u0026nbsp;in all age groups say they use and check social media sites at least ten minutes a day. Baby boomers in eight of the 26 countries surveyed report spending as much time on social media as Gen Zers, with millennials being the most likely to post online. And while negative impacts of social media were reported across cohorts, positive effects were even more common: more than 50 percent of all groups cited positive outcomes from their time spent on social media. \u003c/p\u003e\n\u003cp\u003eThe amount of time someone spends on social media can be a determining factor in whether their experience is mostly positive or negative. Negative effects of social media seem to be greatest for younger generations, with particularly pronounced impacts for Gen Zers who spend more than two hours a day on social media (and Gen Zers with existing mental health struggles). \u003c/p\u003e\n\u003ch2\u003eHow are Gen Zers different from millennials?\u003c/h2\u003e\n\u003cp\u003eThose on the cusp of Gen Z and the millennial generation\u0026mdash;people who were born shortly before the turn of the millennium\u0026mdash;are sometimes referred to as \u0026ldquo;Zillennials\u0026rdquo; or \u0026ldquo;Zennials.\u0026rdquo; That includes older Gen Zers who\u0026rsquo;ve been in the workforce for a few years and young millennials who identify more with Gen Z. \u003c/p\u003e\n\u003cp\u003eHowever, Gen Z generally has its own formative experiences \u003ca href=\"/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america\"\u003edistinct from those of most millennials\u003c/a\u003e. Here are some ways American Gen Zers \u003ca href=\"/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america\"\u003ediffer from their older counterparts\u003c/a\u003e: \u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003eThey are generally more \u003ca href=\"/industries/consumer-packaged-goods/our-insights/gen-z-and-the-latin-american-consumer-today\"\u003epragmatic\u003c/a\u003e, with both complicated idealism and worries for the future. Gen Zers dream of personal career fulfillment but expect economic struggles. \u003c/li\u003e\n \u003cli\u003eThey have \u003ca href=\"/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z\"\u003eless positive life outlooks\u003c/a\u003e, with lower levels of emotional and social well-being than older generations.\u003c/li\u003e\n \u003cli\u003eThey are more interested in \u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/the-great-attrition-is-making-hiring-harder-are-you-searching-the-right-talent-pools\"\u003ebelonging to an inclusive, supportive community\u003c/a\u003e. \u003c/li\u003e\n \u003cli\u003eThey are more \u003ca href=\"/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies\"\u003eindividualistic, with a stronger sense\u003c/a\u003e\u0026nbsp;of personal expression. \u003c/li\u003e\n \u003cli\u003eThey are more \u003ca href=\"/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion\"\u003epolitically and socially active\u003c/a\u003e, advocating for what they believe on social media.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eWhat are Gen Z\u0026rsquo;s values? \u003c/h2\u003e\n\u003cp\u003eGen Zers generally have strong values related to \u003ca href=\"/bem/our-insights/its-time-for-a-new-approach-to-racial-equity\"\u003eracial justice\u003c/a\u003e\u0026nbsp;and \u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/the-path-to-sustainable-and-inclusive-growth\"\u003esustainability\u003c/a\u003e. Mobilizations like the Global Climate March, led by Gen Z activist Greta Thunberg, thrive on the activism of young people.\u003c/p\u003e\n\u003cp\u003eClimate change is one of \u003ca href=\"/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping\"\u003ethe issues\u003c/a\u003e\u0026nbsp;Gen Zers care about most. They frequently call for reform on personal, public, and global scales to prevent future catastrophe. Many Gen Zers describe themselves as environmentally conscious, and the majority of Gen Z \u003ca href=\"/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion\"\u003eexpects to see sustainability commitments\u003c/a\u003e\u0026nbsp;from companies and organizations. \u003c/p\u003e\n\u003cp\u003eGen Z is also living in a time marked by rapidly rising \u003ca href=\"/featured-insights/mckinsey-explainers/what-is-inflation\"\u003einflation\u003c/a\u003e\u0026nbsp;and financial woes. \u003ca href=\"/industries/education/our-insights/the-rising-toll-of-student-debt-more-than-graduates-can-sustain\"\u003eRising student loan debt\u003c/a\u003e\u0026nbsp;also plagues many members of this generation. \u003c/p\u003e\n\u003ch2\u003eHow is Gen Z experiencing the working world?\u003c/h2\u003e\n\u003cp\u003eEvery new generation entering the workplace experiences struggles. Gen Zers are getting their first jobs in the wake of an unprecedented global pandemic, rising \u003ca href=\"/featured-insights/mckinsey-explainers/what-is-inflation\"\u003einflation\u003c/a\u003e, climate change, and geopolitical conflict. McKinsey\u0026rsquo;s \u003ca href=\"/featured-insights/sustainable-inclusive-growth/future-of-america/american-opportunity-survey\"\u003eAmerican Opportunity Survey\u003c/a\u003e\u0026nbsp;of more than 25,000 Americans reveals some key details. \u003c/p\u003e\n\u003cp\u003eFor one thing, Gen Z respondents who are working are \u003ca href=\"/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation\"\u003emore likely\u003c/a\u003e\u0026nbsp;than older workers to have independent jobs or multiple jobs. They are less likely than older generations to expect this period of financial insecurity to end; they also are pessimistic about their chances of ever buying a home or retiring. \u003c/p\u003e\n\u003cp\u003eGen Zers who are employed full-time are more likely to report that the pay they receive does not allow them a good quality of life. They\u0026rsquo;re also less likely to report feeling fairly \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/email/rethink/2024/05/2024-05-29f.html\"\u003erecognized and rewarded\u003c/a\u003e for their work. Only 37 percent of Gen Z respondents believe that most people in the United States have economic opportunities, suggesting a deep malaise about their own prospects and those of other Americans. \u003c/p\u003e\n\u003cp\u003eFor more on Gen Z in the workforce, read our \u003ca href=\"/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation\"\u003ekey takeaways\u003c/a\u003e\u0026nbsp;from the latest American Opportunity Survey. \u003c/p\u003e\n\u003ch2\u003eWhat are Gen Z fashion trends?\u003c/h2\u003e\n\u003cp\u003eGen Z loves expressive clothes, wants to \u003ca href=\"/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america\"\u003estand out rather than fit in\u003c/a\u003e, and \u003ca href=\"/industries/consumer-packaged-goods/our-insights/gen-z-and-the-latin-american-consumer-today\"\u003ehas an ever-changing style\u003c/a\u003e\u0026mdash;what was in a month ago might already be out. Their \u003ca href=\"https://www.theguardian.com/fashion/2021/oct/06/out-of-style-will-gen-z-ever-give-up-its-dangerous-love-of-fast-fashion\"\u003etrend-chasing habits\u003c/a\u003e\u0026nbsp;are supported by \u003ca href=\"/featured-insights/mckinsey-explainers/what-is-fast-fashion\"\u003efast-fashion\u003c/a\u003e\u0026nbsp;retailers \u003ca href=\"https://www.voguebusiness.com/consumers/gen-z-still-loves-fast-fashion-but-boohoo-investors-are-spooked\"\u003esupplying accessible ways\u003c/a\u003e\u0026nbsp;to switch it up. One Gen Z staple shop, Chinese fast-fashion giant Shein, \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2022/the-state-of-fashion-2022.pdf?shouldindex=false\u0026amp;cid=other-eml-mtg-mip-mck\u0026amp;hlkid=9a0c54ae82f2464c967755e3f1700654\u0026amp;hctky=1926\u0026amp;hdpid=323e04d8-b0a2-4478-8ee2-cb5d3ea127ef\"\u003eadds 6,000 new products to its website per day\u003c/a\u003e. This may seem at odds with the generation\u0026rsquo;s values of sustainability, but the speed at which Gen Z trends change and their desire for unique style can sometimes overcome their eco-scruples. \u003c/p\u003e\n\u003cp\u003eGen Zers also love thrifting and vintage styles\u0026mdash;which are much more in line with their calls for \u003ca href=\"/industries/retail/our-insights/closing-the-loop-increasing-fashion-circularity-in-california\"\u003ecircular fashion\u003c/a\u003e. Both \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/07/19/2022-07-19b.html\"\u003e\u0026rsquo;90s and Y2K-style clothes\u003c/a\u003e\u0026nbsp;have seen a major comeback, including fast-fashion dupes and clothes dug out of closets and thrift stores. Fashion \u003ca href=\"/industries/retail/our-insights/welcome-to-luxury-fashion-resale-discerning-customers-beckon-to-brands\"\u003eresale has experienced massive growth\u003c/a\u003e\u0026nbsp;thanks to Gen Z resellers and influencers, and it\u0026rsquo;s normal for a Gen Z wardrobe to be a mix of cheap fast fashion and treasured vintage pieces. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eLearn more about McKinsey\u0026rsquo;s \u003cem\u003e\u003ca href=\"/industries/retail/how-we-help-clients\"\u003eRetail Practice\u003c/a\u003e\u003c/em\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003ch2\u003eWhat do Gen Z shoppers want? \u003c/h2\u003e\n\u003cp\u003eThe internet has changed retail forever and shaped the tastes of digital natives. Here\u0026rsquo;s how:\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003e\u003ca href=\"/industries/consumer-packaged-goods/our-insights/gen-z-and-the-latin-american-consumer-today\"\u003eConsumption is about access rather than ownership\u003c/a\u003e\u0026mdash;Gen Zers subscribe to streaming platforms instead of buying films or music. This trend extends beyond entertainment\u0026mdash;even to services like car shares or luxury-clothing rentals. \u003c/li\u003e\n \u003cli\u003eGen Zers accept that their tastes might change, and they are more likely to \u003ca href=\"/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america\"\u003espend on experiences that enrich their day-to-day lives\u003c/a\u003e\u0026nbsp;than millennials, who are more likely to splurge on luxury.\u003c/li\u003e\n \u003cli\u003eMembers of this generation care about ease of use: mobile pay, app-based services, and simple online transactions are important, and brands have found major success \u003ca href=\"/capabilities/mckinsey-digital/how-we-help-clients/how-telkomsel-transformed-to-reach-digital-first-consumers\"\u003eby restructuring to suit Gen Z tastes\u003c/a\u003e. \u003c/li\u003e\n \u003cli\u003eGen Zers like brick-and-mortar stores more than millennials do but still want a great \u003ca href=\"/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america\"\u003eonline shopping experience\u003c/a\u003e. Some brands have even found \u003ca href=\"/industries/private-capital/our-insights/digitally-native-brands-born-digital-but-ready-to-take-on-the-world\"\u003esuccess through online-first launches\u003c/a\u003e, often supported by Gen Z consumers. \u003c/li\u003e\n \u003cli\u003eAds are everywhere; Gen Zers experience brands \u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping\"\u003eat every moment\u003c/a\u003e\u0026rdquo; as they move through their digital and physical worlds.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAnd as a generation committed to its values, Gen Z expects the same of its retailers\u0026mdash;Gen Zers often choose brands that have a \u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/more-than-a-mission-statement-how-the-5ps-embed-purpose-to-deliver-value\"\u003estrong story or purpose\u003c/a\u003e, as well as those committed to \u003ca href=\"/industries/retail/our-insights/the-future-of-sustainable-fashion\"\u003egreen practices\u003c/a\u003e. In one McKinsey study, 73 percent of Gen Z \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/true%20gen%20generation%20z%20and%20its%20implications%20for%20companies/generation-z-and-its-implication-for-companies.pdf\"\u003ereported trying to purchase\u003c/a\u003e\u0026nbsp;from companies they consider ethical, and \u003ca href=\"/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion\"\u003enine out of ten believe\u003c/a\u003e\u0026nbsp;that companies have a responsibility to \u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/the-role-of-esg-and-purpose\"\u003eaddress environmental and social issues\u003c/a\u003e. However, they can \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/true%20gen%20generation%20z%20and%20its%20implications%20for%20companies/generation-z-and-its-implication-for-companies.pdf\"\u003etell when a brand is just paying lip service\u003c/a\u003e\u0026nbsp;and isn\u0026rsquo;t backing up \u003ca href=\"/featured-insights/mckinsey-explainers/what-is-diversity-equity-and-inclusion\"\u003ediversity\u003c/a\u003e\u0026nbsp;or sustainability claims with real change. \u003c/p\u003e\n\u003cp\u003eMany Gen Zers throughout Asia \u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/what-makes-asia-pacifics-generation-z-different\"\u003esee the internet as the first place to go\u003c/a\u003e\u0026nbsp;when researching new products to purchase; in the United States, 40 percent of Gen Zers \u003ca href=\"/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america\"\u003eadmit to being influenced online\u003c/a\u003e, often by the brands featured in the videos they watch. Members of Gen Z filter a lot of information, from influencers, family, and friends, to decide \u003ca href=\"/industries/retail/our-insights/how-gen-z-and-millennials-are-shaping-the-future-of-us-retail\"\u003ewhere and how they want to spend\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFor more in-depth exploration of these topics, see McKinsey\u0026rsquo;s \u003cem\u003e\u003ca href=\"/featured-insights/generation-z\"\u003eGeneration Z collection\u003c/a\u003e\u003c/em\u003e. Learn more about Gen Z insights by \u003cem\u003e\u003ca href=\"/featured-insights/mind-the-gap\"\u003esubscribing to our newsletter\u003c/a\u003e\u003c/em\u003e\u0026mdash;and check out \u003cem\u003e\u003ca href=\"https://www.mckinsey.com/careers/search-jobs?query=entry%20level\"\u003eentry-level job opportunities\u003c/a\u003e\u003c/em\u003e\u0026nbsp;if you\u0026rsquo;re interested in working at McKinsey.\u003c/em\u003e\u003c/p\u003e\n\u003ch2\u003ePop quiz\u003c/h2\u003e\n[[quiz 1]]\n\u003cp\u003e\u003cem\u003eArticles referenced:\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/email/rethink/2024/05/2024-05-29f.html\"\u003eGood employee mental health starts at the top\u003c/a\u003e,\u0026rdquo; May 29, 2024, \u003ca href=\"/our-people/kana-enomoto\"\u003eKana Enomoto\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/mhi/our-insights/gen-z-mental-health-the-impact-of-tech-and-social-media\"\u003eGen Z mental health: The impact of tech and social media\u003c/a\u003e,\u0026rdquo; April 28, 2023, \u003ca href=\"/our-people/erica-coe\"\u003eErica Coe\u003c/a\u003e, Andrew Doy, \u003ca href=\"/our-people/kana-enomoto\"\u003eKana Enomoto\u003c/a\u003e, and Cheryl Healy\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/eat-play-love-how-gen-z-is-shaping-koreas-grocery-retailers\"\u003eEat, play, love: How Gen Z is shaping Korea\u0026rsquo;s grocery retailers\u003c/a\u003e,\u0026rdquo; March 22, 2023, Younghoon Kang and Jeongkeun Kim\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation\"\u003eHow does Gen Z see its place in the working world? With trepidation\u003c/a\u003e,\u0026rdquo; October 19, 2022, \u003ca href=\"/our-people/andre-dua\"\u003eAndr\u0026eacute; Dua\u003c/a\u003e, \u003ca href=\"/our-people/kweilin-ellingrud\"\u003eKweilin Ellingrud\u003c/a\u003e, Michael Lazar, Ryan Luby, and Sarah Pemberton\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/mhi/our-insights/heat-waves-the-war-in-ukraine-and-stigma-gen-zs-perspectives-on-mental-health\"\u003eHeat waves, the war in Ukraine, and stigma: Gen Z\u0026rsquo;s perspectives on mental health\u003c/a\u003e,\u0026rdquo; September 27, 2022, Lea Arora,\u0026nbsp;\u003ca href=\"/our-people/erica-coe\"\u003eErica Coe\u003c/a\u003e, Martin Dewhurst, and\u0026nbsp;\u003ca href=\"/our-people/kana-enomoto\"\u003eKana Enomoto\u003c/a\u003e \u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z\"\u003eAddressing the unprecedented behavioral-health challenges facing Generation Z\u003c/a\u003e,\u0026rdquo; January 14, 2022,\u0026nbsp;\u003ca href=\"/our-people/erica-coe\"\u003eErica Coe\u003c/a\u003e,\u0026nbsp;\u003ca href=\"/our-people/jenny-cordina\"\u003eJenny Cordina\u003c/a\u003e,\u0026nbsp;\u003ca href=\"/our-people/kana-enomoto\"\u003eKana Enomoto\u003c/a\u003e,\u0026nbsp;\u003ca href=\"/our-people/raelyn-jacobson\"\u003eRaelyn Jacobson\u003c/a\u003e, Sharon Mei, and Nikhil Seshan\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/capabilities/mckinsey-digital/our-insights/giving-gen-z-customers-what-they-want-a-conversation-with-byu\"\u003eGiving Gen Z customers what they want: A conversation with by.U\u003c/a\u003e,\u0026rdquo; November 11, 2021, Edward Ying, Trio Lumbantoruan, and Andrew Roth \u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/gen-z-and-the-latin-american-consumer-today\"\u003eGen Z and the Latin American consumer today,\u003c/a\u003e\u0026rdquo; December 10, 2020,\u0026nbsp;\u003ca href=\"/our-people/tracy-francis\"\u003eTracy Francis\u003c/a\u003e\u0026nbsp;and\u0026nbsp;\u003ca href=\"/our-people/fernanda-hoefel\"\u003eFernanda Hoefel\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/how-gen-z-and-millennials-are-shaping-the-future-of-us-retail\"\u003eHow Gen Z and millennials are shaping the future of US retail\u003c/a\u003e,\u0026rdquo; September 28, 2020,\u0026nbsp;\u003ca href=\"/our-people/bo-finneman\"\u003eBo Finneman\u003c/a\u003e and Emma Spagnuolo \u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping\"\u003eMeet Generation Z: Shaping the future of shopping\u003c/a\u003e,\u0026rdquo; August 4, 2020,\u0026nbsp;\u003ca href=\"/our-people/bo-finneman\"\u003eBo Finneman\u003c/a\u003e and Emma Spagnuolo \u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america\"\u003eThe young and the restless: Generation Z in America\u003c/a\u003e,\u0026rdquo; March 20, 2020, Shruti Bhargava,\u0026nbsp;\u003ca href=\"/our-people/bo-finneman\"\u003eBo Finneman\u003c/a\u003e,\u0026nbsp;\u003ca href=\"/our-people/jennifer-spaulding-schmidt\"\u003eJennifer Schmidt\u003c/a\u003e, and Emma Spagnuolo \u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/asias-generation-z-comes-of-age\"\u003eAsia\u0026rsquo;s Generation Z comes of age\u003c/a\u003e,\u0026rdquo; March 17, 2020, Thomas R\u0026uuml;diger Smith and Naomi Yamakawa\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion\"\u003eThe influence of \u0026lsquo;woke\u0026rsquo; consumers on fashion\u003c/a\u003e,\u0026rdquo; February 12, 2019, Imran Amed,\u0026nbsp;\u003ca href=\"/our-people/anita-balchandani\"\u003eAnita Balchandani\u003c/a\u003e, Marco Beltrami, Achim Berg, Saskia Hedrich, and Felix R\u0026ouml;lkens\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u0026lsquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies\"\u003eTrue Gen\u0026rsquo;: Generation Z and its implications for companies\u003c/a\u003e,\u0026rdquo; November 12, 2018,\u0026nbsp;\u003ca href=\"/our-people/tracy-francis\"\u003eTracy Francis\u003c/a\u003e\u0026nbsp;and\u0026nbsp;\u003ca href=\"/our-people/fernanda-hoefel\"\u003eFernanda Hoefel\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis article was updated in August 2024; it was originally published in March 2023.\u003c/p\u003e\n[[disruptor1Up connect]]"},"isFullScreenInteractive":{"boolValue":false},"hideStickySocialShareBar":{"boolValue":false},"desktopID":{"value":""},"mobileID":{"value":""},"desktopURL":{"value":""},"mobileURL":{"value":""},"desktopPaddingPercentage":{"value":""},"mobilePaddingPercentage":{"value":""},"desktopOverrideHeight":{"value":""},"mobileOverrideHeight":{"value":""},"cerosOembedURL":{"value":""},"cerosRenderMode":{"targetItem":null},"cerosBackgroundColor":{"targetItem":null},"hideByLine":{"boolValue":false},"tableOfContentsTitle":{"value":"TABLE OF CONTENTS"},"accessStatus":{"targetItem":{"key":{"value":"RegisteredUsers"},"value":{"value":"Registered Users"}}},"articleType":{"targetItem":{"displayName":"Article"}},"hasSpecialReport":{"boolValue":false},"contentType":{"targetItem":{"displayName":"Article"}},"sourcePublication":{"targetItem":null},"externalPublication":{"value":""},"mobileReady":{"boolValue":true},"forClientsOnly":{"boolValue":false},"excludeFromClientLink":{"boolValue":false},"originalPublishDate":{"jsonValue":{"value":"2023-03-20T00:00:00Z"}},"footnotes":{"value":""},"contributoryPractice":{"targetItems":[]},"aboutTheAuthors":{"value":""},"authors":{"targetItems":[]},"nonPartnerAuthors":{"targetItems":[]},"interactiveToUse":{"targetItem":null},"enableArticleComponents":{"boolValue":false},"relatedArticles":{"targetItems":[{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"How does Gen Z see its place in the working world? With trepidation"},"url":{"path":"/featured-insights/sustainable-inclusive-growth/future-of-america/how-does-gen-z-see-its-place-in-the-working-world-with-trepidation"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"Americans 18 to 24 years old report high rates of mental-health challenges, impediments to effective work, and worries about the future, our latest American Opportunity Survey shows."},"standardImage":{"src":"/~/media/mckinsey/featured insights/future of america/how does gen z see its place in the working world with trepidation/how-does-gen-z-see-its-place-in-the-working-world-120695654-thumb-1536x1536.jpg","alt":"Young Black women looking stressed"},"heroImage":null,"thumbnailImage":null},{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"Addressing the unprecedented behavioral-health challenges facing Generation Z"},"url":{"path":"/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"A series of consumer surveys and interviews conducted by McKinsey finds Gen Zers reporting the least positive life outlook, including lower levels of emotional and social well-being than older generations."},"standardImage":{"src":"/~/media/mckinsey/industries/healthcare systems and services/our insights/addressing the unprecedented behavioral health challenges facing generation z/health challenges facing gen z_1342300640_thumb_1536x1536.jpg","alt":"Young woman talks with therapist"},"heroImage":null,"thumbnailImage":null},{"sourcePublication":{"targetItem":{"name":"McKinsey Health Institute"}},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"Heat waves, the war in Ukraine, and stigma: Gen Z\u0026rsquo;s perspectives on mental health"},"url":{"path":"/mhi/our-insights/heat-waves-the-war-in-ukraine-and-stigma-gen-zs-perspectives-on-mental-health"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"A new McKinsey Health Institute survey finds that Gen Z may have higher levels of perceived stigma compared with other generations, but they may be more accepting of people with mental illnesses."},"standardImage":{"src":"/~/media/mckinsey/mckinsey health institute/our insights/heat waves the war in ukraine and stigma gen zs perspectives on mental health/european-genz-mental-health-1283778862-standard-1536x1536.jpg","alt":"Friendly embrace"},"heroImage":null,"thumbnailImage":null}]},"useEnhancedAuthors":{"boolValue":false},"acknowledgements":{"value":""},"showSocialShareFooter":{"boolValue":false},"template":{"id":"683910db-02ba-40ba-92e7-726c880160a9"},"hideFromSearchEngines":{"boolValue":false},"heroFiftyFiftyBackground":{"targetItem":null},"backgroundColor":{"targetItem":null},"gradientDirection":{"targetItem":{"key":{"value":"Bottom Right"},"value":{"value":"bottom-right"}}},"hideStickySubscriptionBar":{"value":false},"enableRegWall":{"boolValue":false},"timer":{"value":"8"},"regWallHeading":{"value":""},"showGoToHomeLink":{"boolValue":false},"regWallDescription":{"value":""},"isInsightsStorePage":{"boolValue":false},"enableRatingsForArticleBody":{"boolValue":false},"enableRatingsForMostPopular":{"boolValue":false},"selectedModalSubscriptions":{"targetItems":[]},"link1":{"queryString":"","className":"","anchor":"","linkType":"internal","url":"","text":"","targetItem":null},"link2":{"queryString":"","className":"","anchor":"","linkType":"internal","url":"","text":"","targetItem":null},"link3":{"queryString":"","className":"","anchor":"","linkType":"internal","url":"","text":"","targetItem":null},"link4":{"queryString":"","className":"","anchor":"","linkType":"internal","url":"","text":"","targetItem":null},"link5":{"queryString":"","className":"","anchor":"","linkType":"internal","url":"","text":"","targetItem":null},"fullReportPDF":{"name":"Full Report PDF","src":null,"displayName":null,"title":null,"keywords":null,"description":null,"extension":null,"mimeType":null,"size":null,"pageCount":null,"thumbnailImageSrc":""},"fullReportPDFDisplayName":{"value":""},"appendixPDF":{"name":"Appendix PDF","src":null,"displayName":null,"title":null,"keywords":null,"description":null,"extension":null,"mimeType":null,"size":null,"pageCount":null,"thumbnailImageSrc":""},"appendixPDFDisplayName":{"value":""},"articlePDF":{"name":"Article PDF","src":"/~/media/mckinsey/featured insights/mckinsey explainers/what is gen z/what-is-gen-z.pdf","displayName":"What-is-Gen-Z","title":"What is Gen Z?","keywords":"","description":"","extension":"pdf","mimeType":"application/pdf","size":338014,"pageCount":"7","thumbnailImageSrc":""},"briefingNotePDF":{"name":"Briefing Note PDF","src":null,"displayName":null,"title":null,"keywords":null,"description":null,"extension":null,"mimeType":null,"size":null,"pageCount":null,"thumbnailImageSrc":""},"discussionPapersPDF":{"name":"Discussion Papers PDF","src":null,"displayName":null,"title":null,"keywords":null,"description":null,"extension":null,"mimeType":null,"size":null,"pageCount":null,"thumbnailImageSrc":""},"executiveSummaryPDF":{"name":"Executive Summary PDF","src":null,"displayName":null,"title":null,"keywords":null,"description":null,"extension":null,"mimeType":null,"size":null,"pageCount":null,"thumbnailImageSrc":""},"executiveSummaryPDFDisplayName":{"value":""},"researchPreviewPDF":{"name":"Research Preview PDF","src":null,"displayName":null,"title":null,"keywords":null,"description":null,"extension":null,"mimeType":null,"size":null,"pageCount":null,"thumbnailImageSrc":""},"heroImage":{"src":"/~/media/mckinsey/featured insights/mckinsey explainers/what is gen z/what is gen z__1421908540_standard_1536x1536.jpg","alt":"\" \""},"standardImage":{"src":"/~/media/mckinsey/featured insights/mckinsey explainers/what is gen z/what is gen z__1421908540_standard_1536x1536.jpg","alt":"\" \""},"heroImageTopOffset":{"value":""},"headerOverlayOpacity":{"targetItem":null},"heroType":{"targetItem":{"displayName":"Minimal Hero"}},"photoOverlayOpacity":{"targetItem":null},"hideHero":{"boolValue":false},"renderStackedHeroLayoutForMobile":{"boolValue":false},"articleHeroVideoId":{"value":""},"podcastHeroOmnyAudioID":{"value":""},"heroBespokeInteractiveID":{"value":""},"bespokeHeroRenderMode":{"targetItem":null},"audio":{"results":[{"id":"CBD9382606EF4245B58941EC71919270","omnyPlayerAudioURL":{"value":""},"iTunesURL":{"value":""},"soundcloudAudioFile":{"value":"1913028257"},"displayNumber":{"value":""},"headline":{"jsonValue":{"value":""}},"mediaEyebrow":{"jsonValue":{"value":""}},"description":{"jsonValue":{"value":""}},"libraryAudioFile":{"src":null},"renderMode":{"targetItem":{"key":{"value":"Center"},"value":{"value":"small-span-center"}}},"hideMediaEyebrow":{"boolValue":true},"mediaID":{"value":"1"},"template":{"name":"Audio"}}]},"disruptor1up":{"results":[{"title":{"value":"Want to know more about Gen Z?"},"description":{"value":"\u003cp style=\"text-align: left;\"\u003e\u003ca class=\"btn btn-fill\" href=\"/capabilities/people-and-organizational-performance/how-we-help-clients\"\u003eTalk to us\u003c/a\u003e\u003c/p\u003e"},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey explainers/what is gen z/what is gen z__1421908540_standard_1536x1536.jpg","alt":"\" \""},"moreLinks":{"jsonValue":{"value":[]}},"mediaID":{"value":"connect"},"template":{"name":"Disruptor 1Up"}},{"mediaID":{"value":"cop"},"title":{"value":"Explore COP29 with McKinsey"},"description":{"value":"Join our series of dynamic virtual events during COP29. Discover new research, practical strategies, and collaborations across sectors to move climate action beyond why to how."},"image":{"src":"/~/media/mckinsey/business functions/sustainability/how we help clients/cop/cop29/cop_29_thumb.jpg","alt":"McKinsey at COP29"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"external","Target":"","Text":"Register","Title":"","Url":"https://mckinsey.cventevents.com/Q2MVE1?rt=RrQJ1iBSfEiqSK7N9VAGCw\u0026RefId=cop"}]}}},{"mediaID":{"value":"attheedge"},"title":{"value":"Subscribe to the \u003cem\u003eAt the Edge\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/at-the-edge/id1612870236"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/3SnUcezwM20nKnzqvUl6iF"}]}}},{"mediaID":{"value":"authortalks"},"title":{"value":"Visit \u003cem\u003e\u003ca href=\"/featured-insights/mckinsey-on-books/author-talks\"\u003eAuthor Talks\u003c/a\u003e\u003c/em\u003e to see the full series."},"description":{"value":""},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey books/author talks/authortalks_1536x1536_v1.png","alt":"Author Talks"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/featured-insights/mckinsey-on-books/author-talks"}]}}},{"mediaID":{"value":"COVID"},"title":{"value":"Explore McKinsey’s ongoing coverage of the pandemic"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/business functions/risk/our insights/covid 19 implications for business/implications-briefing-note-4-standard-1536x1536.jpg","alt":"COVID-19: Implications for business"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Read more about the business impact of coronavirus and how organizations can respond","Title":"","Url":"/featured-insights/coronavirus-leading-through-the-crisis"}]}}},{"mediaID":{"value":"CE"},"title":{"value":"Customer experience"},"description":{"value":"More insight into creating competitive advantage by putting customers first and managing their journeys."},"image":{"src":"/~/media/mckinsey/industries/public and social sector/our insights/customer experience/customer-experience_22934010_1536x864.jpg","alt":"Customer experience"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":""}]}}},{"mediaID":{"value":"driversofdisruption"},"title":{"value":"Want to subscribe to \u003ca href=\"/features/mckinsey-center-for-future-mobility/our-insights/drivers-of-disruption\"\u003e\u003cem\u003eDrivers of Disruption\u003c/em\u003e\u003c/a\u003e?"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/drivers-of-disruption/id1687257324"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/5fWXzWmVKacc5I7u9CQsah?si=KQ-wUOSyQlqcnfexExiH9Q\u0026nd=1"}]}}},{"mediaID":{"value":"JOL"},"title":{"value":"The Journey of Leadership"},"description":{"value":"\u003cstrong\u003eHow CEOs Learn to Lead from the Inside Out\u003c/strong\u003e\u003cbr /\u003e\nBy \u003ca href=\"/our-people/dana-maor\"\u003eDana Maor\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/hanswernerkaas\"\u003eHans-Werner Kaas\u003c/a\u003e, \u003ca href=\"/our-people/kurt-strovink\"\u003eKurt Strovink\u003c/a\u003e, and \u003ca href=\"/our-people/ramesh-srinivasan\"\u003eRamesh Srinivasan\u003c/a\u003e"},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey books/journey of leadership/journey-of-leadership-book-cover-1536x1536.jpg","alt":"The Journey of Leadership book cover"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/featured-insights/mckinsey-on-books/journey-of-leadership"}]}}},{"mediaID":{"value":"surveys"},"title":{"value":"McKinsey\u0026rsquo;s original survey research"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey global surveys/mck-global-survey-landing-1284442931-thumb-1536x1536.jpg","alt":"McKinsey Global Surveys"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Read more","Title":"","Url":"/featured-insights/mckinsey-global-surveys"}]}}},{"mediaID":{"value":"healthcarepodcast"},"title":{"value":"Want to subscribe to \u003cem\u003eMcKinsey on Healthcare\u003c/em\u003e?"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-healthcare/id1469979748"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/3y1AgAilV4E5Jz0x4wD9O2?si=mLCTUQ2ORTS_LC5gW_htlA\u0026dl_branch=1"}]}}},{"mediaID":{"value":"myleadershipjourney"},"title":{"value":"My Leadership Journey"},"description":{"value":"A series of conversations with leaders about the people and experiences that shaped them"},"image":{"src":"/~/media/mckinsey/business functions/people and organizational performance/our insights/my leadership journey/my leadership journey collection page_131575496_thumb_1536x1536.jpg","alt":"My Leadership Journey"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/capabilities/people-and-organizational-performance/our-insights/my-leadership-journey"}]}}},{"mediaID":{"value":"lessonsfromleaders"},"title":{"value":"State of Organizations: Lessons from leaders"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/business functions/people and organizational performance/our insights/state of org lessons from leaders/soo-chapter-2-872507320-standard-1536x1536.jpg","alt":"\"\""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Explore more interviews","Title":"","Url":"/capabilities/people-and-organizational-performance/our-insights/lessons-from-leaders"}]}}},{"mediaID":{"value":"stateoforg"},"title":{"value":"The State of Organizations 2023"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Report overview","Title":"","Url":"/capabilities/people-and-organizational-performance/our-insights/the-state-of-organizations-2023"}]}}},{"mediaID":{"value":"titaniumeconomy"},"title":{"value":"The Titanium Economy"},"description":{"value":"How Industrial Technology Can Create a Better, Faster, Stronger America\u003cbr /\u003e\nBy \u003ca href=\"/our-people/asutosh-padhi\"\u003eAsutosh Padhi\u003c/a\u003e, Gaurav Batra, and \u003ca href=\"https://fernweh.com/nick-santhanam/\"\u003eNick Santhanam\u003c/a\u003e"},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey books/the titanium economy/titanium_3d-1536x1536-hero-trans.png","alt":"The Titanium Economy Book cover"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/featured-insights/mckinsey-on-books/the-titanium-economy"}]}}},{"mediaID":{"value":"GII"},"title":{"value":"Global Infrastructure Initiative"},"description":{"value":"Convening global leaders in infrastructure and capital projects in pursuit of new solutions"},"image":{"src":"/~/media/mckinsey/business functions/operations/our insights/the global infrastructure initiative/jpg-cpi-improving-construction-productivity-1536x864.jpg","alt":"Improving construction productivity"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"external","Target":"","Text":"Learn more","Title":"","Url":"http://www.globalinfrastructureinitiative.com/"}]}}},{"mediaID":{"value":"FOApodcast"},"title":{"value":"Subscribe to \u003ca href=\"/featured-insights/future-of-asia/future-of-asia-podcasts\"\u003e\u003cem\u003eFuture of Asia Podcasts\u003c/em\u003e\u003c/a\u003e"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/future-of-asia/id1480316959"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/2CZX4AR2DT4hQCFKJG0cCv?si=B20tkrOmQYymuCUhKCQOwA"}]}}},{"mediaID":{"value":"logisticsdisruptors"},"title":{"value":"Logistics Disruptors"},"description":{"value":"Meet the companies shaping how goods will move tomorrow."},"image":{"src":"/~/media/mckinsey/industries/travel logistics and infrastructure/our insights/logistics disruptors/tli-logistics-disruptors-1536x1536.jpeg","alt":"illustration autonomous truck driving off into the future"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/industries/travel-logistics-and-infrastructure/our-insights/logistics-disruptors"}]}}},{"mediaID":{"value":"mckinseyexplainers"},"title":{"value":"Looking for direct answers to other complex questions?"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey explainers/mckinseyexplainers-flat-thumb-1536x1536.jpg","alt":"Circular, white maze filled with white semicircles."},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Explore the full McKinsey Explainers series","Title":"","Url":"/featured-insights/mckinsey-explainers"}]}}},{"mediaID":{"value":"livesandlegacies"},"title":{"value":"\u003cem\u003e\u003ca href=\"/featured-insights/mckinsey-on-lives-and-legacies\"\u003eMcKinsey on Lives \u0026amp; Legacies\u003c/a\u003e\u003c/em\u003e"},"description":{"value":"Highlighting the lasting impact of leaders and executives"},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey on lives and legacies/lives-and-legacies-landing-page-thumb-1536x1536.jpg","alt":"McKinsey on Lives \u0026 Legacies"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Explore previous obituaries","Title":"","Url":"/featured-insights/mckinsey-on-lives-and-legacies"}]}}},{"mediaID":{"value":"Strategy"},"title":{"value":"Strategy in a digital age"},"description":{"value":"Our series on developing corporate and business-unit strategies in a digitally disrupted world."},"image":{"src":"/~/media/mckinsey/business functions/mckinsey digital/our insights/strategy in a digital age/digital-strategy_1536x864_flexpromoimage.jpg","alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"View the collection","Title":"","Url":"/featured-insights/strategy-in-a-digital-age"}]}}},{"mediaID":{"value":"great"},"title":{"value":"The great re-make: Manufacturing for modern times"},"description":{"value":"This 21-article compendium gives practical insights for manufacturing leaders looking to keep a step ahead of today\u0026rsquo;s disruptions."},"image":{"src":"/~/media/mckinsey/business functions/operations/our insights/the great remake manufacturing for modern times/jpg-ops-dm-compendium-cover-1536x864.jpg","alt":"The great re-make: Manufacturing for modern times"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"View the collection","Title":"","Url":"/capabilities/operations/our-insights/the-great-re-make-manufacturing-for-modern-times-compendium"}]}}},{"mediaID":{"value":"futureofamerica"},"title":{"value":"Subscribe to the \u003cem\u003eFuture of America\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/future-of-america/id1616517376"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/0FpeyjojJTKf2hVtQ3otah"}]}}},{"mediaID":{"value":"governmentpodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey on Government\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-government/id1573645359"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/61XsO4B2ersroMft8t3KSq"}]}}},{"mediaID":{"value":"podcast"},"title":{"value":"Want to subscribe to the McKinsey Podcast?\n"},"description":{"value":"\u003cdiv class=\"cta-container -align-horizontal\"\u003e\n \u003ca href=\"#\" class=\"btn btn-fill\"\u003eGoogle Play\u003c/a\u003e\n \u003ca href=\"#\" class=\"btn btn-fill\"\u003eiTunes\u003c/a\u003e\n \u003ca href=\"#\" class=\"btn btn-fill\"\u003eStitcher\u003c/a\u003e\n \u003ca href=\"#\" class=\"btn mck-rss-icon\"\u003eRSS\u003c/a\u003e\n\u003c/div\u003e"},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[]}}},{"mediaID":{"value":"operationspodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey Talks Operations\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-talks-operations/id1598128813"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/7LYQS2fxAoBmC3LgFNJbi8"}]}}},{"mediaID":{"value":"energyinsights"},"title":{"value":"Speak to an expert about our upstream capabilities"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/industries/oil and gas/how we help clients/energy insights/newsletter-signup-promo-bar-1536x768.jpg","alt":"EI newsletter sign up"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Contact us","Title":"","Url":"/industries/oil-and-gas/how-we-help-clients/energy-solutions/contact-us"}]}}},{"mediaID":{"value":"buildingproductspodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey on Building Products\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-building-product/id1735607317"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/79pncGJtBtzz7pFoR6OiH8"},{"CssClass":"","LinkType":"internal","Target":"","Text":"Listen to previous episodes","Title":"","Url":"/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy/mckinsey-on-building-product"}]}}},{"mediaID":{"value":"talentpodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey Talks Talent\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-talks-talent/id1491112396"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/5sW4eHEFMbOvAFJjMfN9a6"}]}}},{"mediaID":{"value":"outlook"},"title":{"value":"A longer, more comprehensive version of our Global Oil Supply \u0026 Demand Outlook is available for purchase upon request.\n"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Contact us","Title":"","Url":"/industries/oil-and-gas/how-we-help-clients/energy-solutions/contact-us"}]}}},{"mediaID":{"value":"talentpodcast2"},"title":{"value":"McKinsey Talks Talent Podcast"},"description":{"value":"Bryan Hancock, Brooke Weddle, and other talent experts help you navigate a fast-changing landscape and prepare for the future of work by making talent a competitive advantage."},"image":{"src":"/~/media/mckinsey/business functions/people and organizational performance/mckinsey talks talent/mck-mtt-disruptor-full-1536x864-smoke-may-2021.jpg","alt":"McKinsey Talks Talent"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"See more episodes","Title":"","Url":"/capabilities/people-and-organizational-performance/mckinsey-talks-talent-podcast"}]}}},{"mediaID":{"value":"investing"},"title":{"value":"Subscribe to McKinsey on Investing"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/industries/private-capital/our-insights/mckinsey-on-investing-issue-1/contact"}]}}},{"mediaID":{"value":"women matter"},"title":{"value":"Subscribe to McKinsey \u003cem\u003eWomen Matter Canada\u003c/em\u003e"},"description":{"value":"Please subscribe if your organization is interested in learning about participating in future research."},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":""}]}}},{"mediaID":{"value":"customs"},"title":{"value":"This article was written as part of a larger research effort to identify opportunities for improvement and innovation at customs agencies globally."},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/industries/public-sector/our-insights/contact"}]}}},{"mediaID":{"value":"tech"},"title":{"value":"\u003cspan class=\"disrupt-ab\"\u003eCreating value beyond the hype\u003c/span\u003e"},"description":{"value":"Let\u0026rsquo;s deliver on the promise of technology from strategy to scale."},"image":{"src":"/~/media/mckinsey/business functions/mckinsey digital/how we help clients/2024/never-just-tech_thumb_1536x1536.jpg","alt":"Never just tech"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"external","Target":"","Text":"Get started","Title":"","Url":"https://www.mckinsey.com/capabilities/mckinsey-digital/how-we-help-clients?cid=njt-ste-crk-mbm-mbm--2403-promo01-njt-bam-web"}]}}},{"mediaID":{"value":"sust"},"title":{"value":"\u003cspan class=\"disrupt-ab\"\u003eMove from plans to progress.\u003c/span\u003e"},"description":{"value":"Sustainability matters. Together we’ll make it real."},"image":{"src":"/~/media/mckinsey/business functions/sustainability/how we help clients/sustainability-campaign_promo-thumb_1536x1536.jpg","alt":"Move from plans to progress."},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"external","Target":"","Text":"Get started","Title":"","Url":"https://www.mckinsey.com/capabilities/sustainability/how-we-help-clients/?cid=susti24-ste-crk-mbm-m01-other-glb-web"}]}}},{"mediaID":{"value":"nwowpodcast"},"title":{"value":"Subscribe to the New World of Work podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://itunes.apple.com/us/podcast/the-new-world-of-work/id1319502839?mt=2"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/3S6fHLW6mcbDJDp1wkArKI"}]}}},{"mediaID":{"value":"globalpodcast"},"title":{"value":"Want to subscribe to \u003cem\u003eThe McKinsey Podcast\u003c/em\u003e?"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://itunes.apple.com/us/podcast/the-mckinsey-podcast/id285260960?mt=2"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/4dyjRTP9xzEUPgleo6XjXI"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"YouTube","Title":"","Url":"https://www.youtube.com/@McKinsey/podcasts"},{"CssClass":"","LinkType":"internal","Target":"","Text":"Listen to previous episodes","Title":"","Url":"/featured-insights/mckinsey-podcast"}]}}},{"mediaID":{"value":"Qaudio"},"title":{"value":"Discover and subscribe to McKinsey Quarterly Audio"},"description":{"value":"\u003cstrong\u003eFive ways to subscribe:\u003c/strong\u003e"},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://itunes.apple.com/us/podcast/mckinsey-quarterly-audio/id1437925222?mt=2"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/5mb2zYJnrPcRrML8gx5doD"}]}}},{"mediaID":{"value":"shortlist"},"title":{"value":"Subscribe to the Shortlist"},"description":{"value":"McKinsey\u0026rsquo;s new weekly newsletter, featuring must-read content on a range of topics, every Friday"},"image":{"src":"/~/media/mckinsey/email/shortlist/template/shortlist_promo-interrupter-849120982_1536x1536.jpg","alt":"the Shortlist"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Get the Shortlist in your inbox","Title":"","Url":"/user-registration/manage-account/edit-subscriptions"}]}}},{"mediaID":{"value":"retailpodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey on Consumer and Retail\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-consumer-and-retail/id1526250428"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/41D4bro8PPDOGhEgOEJyHB?si=7l3SeYCZQD-7v3toqd9fHQ"}]}}},{"mediaID":{"value":"insurancepodcast"},"title":{"value":"Want to subscribe to the \u003cem\u003eMcKinsey on Insurance\u003c/em\u003e podcast?"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-insurance/id1533196359"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/5gZ6YKF7n7C9zWaER4mFZ5"}]}}},{"mediaID":{"value":"strategypodcast"},"title":{"value":"Subscribe to the \u003cem\u003eInside the Strategy Room\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://itunes.apple.com/us/podcast/inside-the-strategy-room/id1422814215?mt=2"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/4TcFfiQ0e6OYuc5kRDLxqj"}]}}},{"mediaID":{"value":"mgipodcast"},"title":{"value":"Subscribe to the \u003cem\u003eForward Thinking\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/forward-thinking/id1319502839"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/3S6fHLW6mcbDJDp1wkArKI?si=0zvPmiCsQ7SBAPanfpY4aA\u0026nd=1"},{"CssClass":"","LinkType":"internal","Target":"","Text":"Listen to previous episodes","Title":"","Url":"/mgi/forward-thinking"}]}}}]},"globalDisruptors":{"disruptor1up":{"results":[{"mediaID":{"value":"cop"},"title":{"value":"Explore COP29 with McKinsey"},"description":{"value":"Join our series of dynamic virtual events during COP29. Discover new research, practical strategies, and collaborations across sectors to move climate action beyond why to how."},"image":{"src":"/~/media/mckinsey/business functions/sustainability/how we help clients/cop/cop29/cop_29_thumb.jpg","alt":"McKinsey at COP29"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"external","Target":"","Text":"Register","Title":"","Url":"https://mckinsey.cventevents.com/Q2MVE1?rt=RrQJ1iBSfEiqSK7N9VAGCw\u0026RefId=cop"}]}}},{"mediaID":{"value":"attheedge"},"title":{"value":"Subscribe to the \u003cem\u003eAt the Edge\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/at-the-edge/id1612870236"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/3SnUcezwM20nKnzqvUl6iF"}]}}},{"mediaID":{"value":"authortalks"},"title":{"value":"Visit \u003cem\u003e\u003ca href=\"/featured-insights/mckinsey-on-books/author-talks\"\u003eAuthor Talks\u003c/a\u003e\u003c/em\u003e to see the full series."},"description":{"value":""},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey books/author talks/authortalks_1536x1536_v1.png","alt":"Author Talks"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/featured-insights/mckinsey-on-books/author-talks"}]}}},{"mediaID":{"value":"COVID"},"title":{"value":"Explore McKinsey’s ongoing coverage of the pandemic"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/business functions/risk/our insights/covid 19 implications for business/implications-briefing-note-4-standard-1536x1536.jpg","alt":"COVID-19: Implications for business"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Read more about the business impact of coronavirus and how organizations can respond","Title":"","Url":"/featured-insights/coronavirus-leading-through-the-crisis"}]}}},{"mediaID":{"value":"CE"},"title":{"value":"Customer experience"},"description":{"value":"More insight into creating competitive advantage by putting customers first and managing their journeys."},"image":{"src":"/~/media/mckinsey/industries/public and social sector/our insights/customer experience/customer-experience_22934010_1536x864.jpg","alt":"Customer experience"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":""}]}}},{"mediaID":{"value":"driversofdisruption"},"title":{"value":"Want to subscribe to \u003ca href=\"/features/mckinsey-center-for-future-mobility/our-insights/drivers-of-disruption\"\u003e\u003cem\u003eDrivers of Disruption\u003c/em\u003e\u003c/a\u003e?"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/drivers-of-disruption/id1687257324"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/5fWXzWmVKacc5I7u9CQsah?si=KQ-wUOSyQlqcnfexExiH9Q\u0026nd=1"}]}}},{"mediaID":{"value":"JOL"},"title":{"value":"The Journey of Leadership"},"description":{"value":"\u003cstrong\u003eHow CEOs Learn to Lead from the Inside Out\u003c/strong\u003e\u003cbr /\u003e\nBy \u003ca href=\"/our-people/dana-maor\"\u003eDana Maor\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/hanswernerkaas\"\u003eHans-Werner Kaas\u003c/a\u003e, \u003ca href=\"/our-people/kurt-strovink\"\u003eKurt Strovink\u003c/a\u003e, and \u003ca href=\"/our-people/ramesh-srinivasan\"\u003eRamesh Srinivasan\u003c/a\u003e"},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey books/journey of leadership/journey-of-leadership-book-cover-1536x1536.jpg","alt":"The Journey of Leadership book cover"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/featured-insights/mckinsey-on-books/journey-of-leadership"}]}}},{"mediaID":{"value":"surveys"},"title":{"value":"McKinsey\u0026rsquo;s original survey research"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey global surveys/mck-global-survey-landing-1284442931-thumb-1536x1536.jpg","alt":"McKinsey Global Surveys"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Read more","Title":"","Url":"/featured-insights/mckinsey-global-surveys"}]}}},{"mediaID":{"value":"healthcarepodcast"},"title":{"value":"Want to subscribe to \u003cem\u003eMcKinsey on Healthcare\u003c/em\u003e?"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-healthcare/id1469979748"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/3y1AgAilV4E5Jz0x4wD9O2?si=mLCTUQ2ORTS_LC5gW_htlA\u0026dl_branch=1"}]}}},{"mediaID":{"value":"myleadershipjourney"},"title":{"value":"My Leadership Journey"},"description":{"value":"A series of conversations with leaders about the people and experiences that shaped them"},"image":{"src":"/~/media/mckinsey/business functions/people and organizational performance/our insights/my leadership journey/my leadership journey collection page_131575496_thumb_1536x1536.jpg","alt":"My Leadership Journey"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/capabilities/people-and-organizational-performance/our-insights/my-leadership-journey"}]}}},{"mediaID":{"value":"lessonsfromleaders"},"title":{"value":"State of Organizations: Lessons from leaders"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/business functions/people and organizational performance/our insights/state of org lessons from leaders/soo-chapter-2-872507320-standard-1536x1536.jpg","alt":"\"\""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Explore more interviews","Title":"","Url":"/capabilities/people-and-organizational-performance/our-insights/lessons-from-leaders"}]}}},{"mediaID":{"value":"stateoforg"},"title":{"value":"The State of Organizations 2023"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Report overview","Title":"","Url":"/capabilities/people-and-organizational-performance/our-insights/the-state-of-organizations-2023"}]}}},{"mediaID":{"value":"titaniumeconomy"},"title":{"value":"The Titanium Economy"},"description":{"value":"How Industrial Technology Can Create a Better, Faster, Stronger America\u003cbr /\u003e\nBy \u003ca href=\"/our-people/asutosh-padhi\"\u003eAsutosh Padhi\u003c/a\u003e, Gaurav Batra, and \u003ca href=\"https://fernweh.com/nick-santhanam/\"\u003eNick Santhanam\u003c/a\u003e"},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey books/the titanium economy/titanium_3d-1536x1536-hero-trans.png","alt":"The Titanium Economy Book cover"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/featured-insights/mckinsey-on-books/the-titanium-economy"}]}}},{"mediaID":{"value":"GII"},"title":{"value":"Global Infrastructure Initiative"},"description":{"value":"Convening global leaders in infrastructure and capital projects in pursuit of new solutions"},"image":{"src":"/~/media/mckinsey/business functions/operations/our insights/the global infrastructure initiative/jpg-cpi-improving-construction-productivity-1536x864.jpg","alt":"Improving construction productivity"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"external","Target":"","Text":"Learn more","Title":"","Url":"http://www.globalinfrastructureinitiative.com/"}]}}},{"mediaID":{"value":"FOApodcast"},"title":{"value":"Subscribe to \u003ca href=\"/featured-insights/future-of-asia/future-of-asia-podcasts\"\u003e\u003cem\u003eFuture of Asia Podcasts\u003c/em\u003e\u003c/a\u003e"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/future-of-asia/id1480316959"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/2CZX4AR2DT4hQCFKJG0cCv?si=B20tkrOmQYymuCUhKCQOwA"}]}}},{"mediaID":{"value":"logisticsdisruptors"},"title":{"value":"Logistics Disruptors"},"description":{"value":"Meet the companies shaping how goods will move tomorrow."},"image":{"src":"/~/media/mckinsey/industries/travel logistics and infrastructure/our insights/logistics disruptors/tli-logistics-disruptors-1536x1536.jpeg","alt":"illustration autonomous truck driving off into the future"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/industries/travel-logistics-and-infrastructure/our-insights/logistics-disruptors"}]}}},{"mediaID":{"value":"mckinseyexplainers"},"title":{"value":"Looking for direct answers to other complex questions?"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey explainers/mckinseyexplainers-flat-thumb-1536x1536.jpg","alt":"Circular, white maze filled with white semicircles."},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Explore the full McKinsey Explainers series","Title":"","Url":"/featured-insights/mckinsey-explainers"}]}}},{"mediaID":{"value":"livesandlegacies"},"title":{"value":"\u003cem\u003e\u003ca href=\"/featured-insights/mckinsey-on-lives-and-legacies\"\u003eMcKinsey on Lives \u0026amp; Legacies\u003c/a\u003e\u003c/em\u003e"},"description":{"value":"Highlighting the lasting impact of leaders and executives"},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey on lives and legacies/lives-and-legacies-landing-page-thumb-1536x1536.jpg","alt":"McKinsey on Lives \u0026 Legacies"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Explore previous obituaries","Title":"","Url":"/featured-insights/mckinsey-on-lives-and-legacies"}]}}},{"mediaID":{"value":"Strategy"},"title":{"value":"Strategy in a digital age"},"description":{"value":"Our series on developing corporate and business-unit strategies in a digitally disrupted world."},"image":{"src":"/~/media/mckinsey/business functions/mckinsey digital/our insights/strategy in a digital age/digital-strategy_1536x864_flexpromoimage.jpg","alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"View the collection","Title":"","Url":"/featured-insights/strategy-in-a-digital-age"}]}}},{"mediaID":{"value":"great"},"title":{"value":"The great re-make: Manufacturing for modern times"},"description":{"value":"This 21-article compendium gives practical insights for manufacturing leaders looking to keep a step ahead of today\u0026rsquo;s disruptions."},"image":{"src":"/~/media/mckinsey/business functions/operations/our insights/the great remake manufacturing for modern times/jpg-ops-dm-compendium-cover-1536x864.jpg","alt":"The great re-make: Manufacturing for modern times"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"View the collection","Title":"","Url":"/capabilities/operations/our-insights/the-great-re-make-manufacturing-for-modern-times-compendium"}]}}},{"mediaID":{"value":"futureofamerica"},"title":{"value":"Subscribe to the \u003cem\u003eFuture of America\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/future-of-america/id1616517376"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/0FpeyjojJTKf2hVtQ3otah"}]}}},{"mediaID":{"value":"governmentpodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey on Government\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-government/id1573645359"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/61XsO4B2ersroMft8t3KSq"}]}}},{"mediaID":{"value":"podcast"},"title":{"value":"Want to subscribe to the McKinsey Podcast?\n"},"description":{"value":"\u003cdiv class=\"cta-container -align-horizontal\"\u003e\n \u003ca href=\"#\" class=\"btn btn-fill\"\u003eGoogle Play\u003c/a\u003e\n \u003ca href=\"#\" class=\"btn btn-fill\"\u003eiTunes\u003c/a\u003e\n \u003ca href=\"#\" class=\"btn btn-fill\"\u003eStitcher\u003c/a\u003e\n \u003ca href=\"#\" class=\"btn mck-rss-icon\"\u003eRSS\u003c/a\u003e\n\u003c/div\u003e"},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[]}}},{"mediaID":{"value":"operationspodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey Talks Operations\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-talks-operations/id1598128813"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/7LYQS2fxAoBmC3LgFNJbi8"}]}}},{"mediaID":{"value":"energyinsights"},"title":{"value":"Speak to an expert about our upstream capabilities"},"description":{"value":""},"image":{"src":"/~/media/mckinsey/industries/oil and gas/how we help clients/energy insights/newsletter-signup-promo-bar-1536x768.jpg","alt":"EI newsletter sign up"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Contact us","Title":"","Url":"/industries/oil-and-gas/how-we-help-clients/energy-solutions/contact-us"}]}}},{"mediaID":{"value":"buildingproductspodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey on Building Products\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-building-product/id1735607317"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/79pncGJtBtzz7pFoR6OiH8"},{"CssClass":"","LinkType":"internal","Target":"","Text":"Listen to previous episodes","Title":"","Url":"/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy/mckinsey-on-building-product"}]}}},{"mediaID":{"value":"talentpodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey Talks Talent\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-talks-talent/id1491112396"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/5sW4eHEFMbOvAFJjMfN9a6"}]}}},{"mediaID":{"value":"outlook"},"title":{"value":"A longer, more comprehensive version of our Global Oil Supply \u0026 Demand Outlook is available for purchase upon request.\n"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Contact us","Title":"","Url":"/industries/oil-and-gas/how-we-help-clients/energy-solutions/contact-us"}]}}},{"mediaID":{"value":"talentpodcast2"},"title":{"value":"McKinsey Talks Talent Podcast"},"description":{"value":"Bryan Hancock, Brooke Weddle, and other talent experts help you navigate a fast-changing landscape and prepare for the future of work by making talent a competitive advantage."},"image":{"src":"/~/media/mckinsey/business functions/people and organizational performance/mckinsey talks talent/mck-mtt-disruptor-full-1536x864-smoke-may-2021.jpg","alt":"McKinsey Talks Talent"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"See more episodes","Title":"","Url":"/capabilities/people-and-organizational-performance/mckinsey-talks-talent-podcast"}]}}},{"mediaID":{"value":"investing"},"title":{"value":"Subscribe to McKinsey on Investing"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/industries/private-capital/our-insights/mckinsey-on-investing-issue-1/contact"}]}}},{"mediaID":{"value":"women matter"},"title":{"value":"Subscribe to McKinsey \u003cem\u003eWomen Matter Canada\u003c/em\u003e"},"description":{"value":"Please subscribe if your organization is interested in learning about participating in future research."},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":""}]}}},{"mediaID":{"value":"customs"},"title":{"value":"This article was written as part of a larger research effort to identify opportunities for improvement and innovation at customs agencies globally."},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"internal","Target":"","Text":"Learn more","Title":"","Url":"/industries/public-sector/our-insights/contact"}]}}},{"mediaID":{"value":"tech"},"title":{"value":"\u003cspan class=\"disrupt-ab\"\u003eCreating value beyond the hype\u003c/span\u003e"},"description":{"value":"Let\u0026rsquo;s deliver on the promise of technology from strategy to scale."},"image":{"src":"/~/media/mckinsey/business functions/mckinsey digital/how we help clients/2024/never-just-tech_thumb_1536x1536.jpg","alt":"Never just tech"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"external","Target":"","Text":"Get started","Title":"","Url":"https://www.mckinsey.com/capabilities/mckinsey-digital/how-we-help-clients?cid=njt-ste-crk-mbm-mbm--2403-promo01-njt-bam-web"}]}}},{"mediaID":{"value":"sust"},"title":{"value":"\u003cspan class=\"disrupt-ab\"\u003eMove from plans to progress.\u003c/span\u003e"},"description":{"value":"Sustainability matters. Together we’ll make it real."},"image":{"src":"/~/media/mckinsey/business functions/sustainability/how we help clients/sustainability-campaign_promo-thumb_1536x1536.jpg","alt":"Move from plans to progress."},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"external","Target":"","Text":"Get started","Title":"","Url":"https://www.mckinsey.com/capabilities/sustainability/how-we-help-clients/?cid=susti24-ste-crk-mbm-m01-other-glb-web"}]}}},{"mediaID":{"value":"nwowpodcast"},"title":{"value":"Subscribe to the New World of Work podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://itunes.apple.com/us/podcast/the-new-world-of-work/id1319502839?mt=2"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/3S6fHLW6mcbDJDp1wkArKI"}]}}},{"mediaID":{"value":"globalpodcast"},"title":{"value":"Want to subscribe to \u003cem\u003eThe McKinsey Podcast\u003c/em\u003e?"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://itunes.apple.com/us/podcast/the-mckinsey-podcast/id285260960?mt=2"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/4dyjRTP9xzEUPgleo6XjXI"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"YouTube","Title":"","Url":"https://www.youtube.com/@McKinsey/podcasts"},{"CssClass":"","LinkType":"internal","Target":"","Text":"Listen to previous episodes","Title":"","Url":"/featured-insights/mckinsey-podcast"}]}}},{"mediaID":{"value":"Qaudio"},"title":{"value":"Discover and subscribe to McKinsey Quarterly Audio"},"description":{"value":"\u003cstrong\u003eFive ways to subscribe:\u003c/strong\u003e"},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://itunes.apple.com/us/podcast/mckinsey-quarterly-audio/id1437925222?mt=2"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/5mb2zYJnrPcRrML8gx5doD"}]}}},{"mediaID":{"value":"shortlist"},"title":{"value":"Subscribe to the Shortlist"},"description":{"value":"McKinsey\u0026rsquo;s new weekly newsletter, featuring must-read content on a range of topics, every Friday"},"image":{"src":"/~/media/mckinsey/email/shortlist/template/shortlist_promo-interrupter-849120982_1536x1536.jpg","alt":"the Shortlist"},"moreLinks":{"jsonValue":{"value":[{"CssClass":"","LinkType":"internal","Target":"","Text":"Get the Shortlist in your inbox","Title":"","Url":"/user-registration/manage-account/edit-subscriptions"}]}}},{"mediaID":{"value":"retailpodcast"},"title":{"value":"Subscribe to the \u003cem\u003eMcKinsey on Consumer and Retail\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-consumer-and-retail/id1526250428"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/41D4bro8PPDOGhEgOEJyHB?si=7l3SeYCZQD-7v3toqd9fHQ"}]}}},{"mediaID":{"value":"insurancepodcast"},"title":{"value":"Want to subscribe to the \u003cem\u003eMcKinsey on Insurance\u003c/em\u003e podcast?"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/mckinsey-on-insurance/id1533196359"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/5gZ6YKF7n7C9zWaER4mFZ5"}]}}},{"mediaID":{"value":"strategypodcast"},"title":{"value":"Subscribe to the \u003cem\u003eInside the Strategy Room\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://itunes.apple.com/us/podcast/inside-the-strategy-room/id1422814215?mt=2"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/4TcFfiQ0e6OYuc5kRDLxqj"}]}}},{"mediaID":{"value":"mgipodcast"},"title":{"value":"Subscribe to the \u003cem\u003eForward Thinking\u003c/em\u003e podcast"},"description":{"value":""},"image":{"src":null,"alt":""},"moreLinks":{"jsonValue":{"value":[{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Apple Podcasts","Title":"","Url":"https://podcasts.apple.com/us/podcast/forward-thinking/id1319502839"},{"CssClass":"btn btn-fill","LinkType":"external","Target":"_blank","Text":"Spotify","Title":"","Url":"https://open.spotify.com/show/3S6fHLW6mcbDJDp1wkArKI?si=0zvPmiCsQ7SBAPanfpY4aA\u0026nd=1"},{"CssClass":"","LinkType":"internal","Target":"","Text":"Listen to previous episodes","Title":"","Url":"/mgi/forward-thinking"}]}}}]},"disruptorsignup":{"results":[{"mediaID":{"value":"full-width"},"renderMode":{"targetItem":{"key":{"value":"fullwidth"},"value":{"value":"Full Width"}}},"callToAction":{"url":"/user-registration/register-mvc","text":"Subscribe"},"title":{"jsonValue":{"value":"Stay current on your favorite topics"}}},{"mediaID":{"value":"left"},"renderMode":{"targetItem":{"key":{"value":"left"},"value":{"value":"Left"}}},"callToAction":{"url":"/user-registration/register-mvc","text":"Subscribe"},"title":{"jsonValue":{"value":"Stay current on your favorite topics"}}}]}},"ceros":{"results":[{"description":{"jsonValue":{"value":""}},"displayNumber":{"value":""},"desktopOverrideHeight":{"value":""},"desktopPaddingPercentage":{"value":"123.68"},"desktopURL":{"value":"//view.ceros.com/mckinsey/quarterly-digital-promo"},"hideMediaDividerLine":{"boolValue":true},"hideMediaEyebrow":{"boolValue":true},"mediaEyebrow":{"jsonValue":{"value":""}},"desktopID":{"value":"experience-644af3f1c8785"},"headline":{"jsonValue":{"value":""}},"cerosOembedURL":{"value":""},"renderMode":{"targetItem":{"key":{"value":"Left inset"},"value":{"value":"-left-inset"}}},"mediaID":{"value":"Q"},"mobileID":{"value":"experience-644af3f1c8785"},"mobileOverrideHeight":{"value":""},"mobilePaddingPercentage":{"value":"123.68"},"mobileURL":{"value":"//view.ceros.com/mckinsey/quarterly-digital-promo"},"template":{"name":"Ceros"}}]},"exhibit":{"results":[]},"image":{"results":[{"mediaID":{"value":"experts"},"description":{"value":"\u003ch5\u003e\u003cstrong\u003eGet to know and directly engage with senior McKinsey experts on Gen Z.\u003c/strong\u003e\u003c/h5\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"/our-people/andre-dua\"\u003eAndr\u0026eacute; Dua\u003c/a\u003e\u003c/strong\u003e is a senior partner in McKinsey\u0026rsquo;s Miami office, where \u003cstrong\u003e\u003ca href=\"/our-people/bo-finneman\"\u003eBo Finneman\u003c/a\u003e\u003c/strong\u003e\u0026nbsp;is a partner; \u003cstrong\u003e\u003ca href=\"/our-people/erica-coe\"\u003eErica Hutchins Coe\u003c/a\u003e\u003c/strong\u003e\u0026nbsp;co-leads the McKinsey Health Institute and is a partner in the Atlanta office; \u003cstrong\u003e\u003ca href=\"/our-people/jenny-cordina\"\u003eJenny Cordina\u003c/a\u003e\u003c/strong\u003e\u0026nbsp;is a partner in the Detroit office; \u003cstrong\u003e\u003ca href=\"/our-people/kana-enomoto\" data-layer-region=\"GetToKnow\"\u003eKana Enomoto\u003c/a\u003e\u003c/strong\u003e\u0026nbsp;is a partner in the Washington, DC, office; \u003cstrong\u003e\u003ca href=\"/our-people/kweilin-ellingrud\"\u003eKweilin Ellingrud\u003c/a\u003e\u003c/strong\u003e\u0026nbsp;is a McKinsey Global Institute director and senior partner in the Minneapolis office; and\u0026nbsp;\u003cstrong\u003e\u003ca href=\"/our-people/raelyn-jacobson\"\u003eRaelyn Jacobson\u003c/a\u003e\u003c/strong\u003e\u0026nbsp;is a partner in the Seattle office.\u003c/p\u003e"},"libraryMediaFile":{"src":null,"alt":""},"height":{"value":""},"width":{"value":""},"renderMode":{"targetItem":{"key":{"value":"Align Right"},"value":{"value":"Align Right"}}}},{"mediaID":{"value":"1"},"description":{"value":""},"libraryMediaFile":{"src":"/~/media/mckinsey/featured insights/mckinsey explainers/what is gen z/what is gen z__1421908540_hero_1536x864.jpg","alt":"\" \""},"height":{"value":""},"width":{"value":""},"renderMode":{"targetItem":{"key":{"value":"Center"},"value":{"value":"Center"}}}}]},"exhibitcarousel":{"results":[]},"pullquote":{"results":[]},"disruptorsignup":{"results":[{"mediaID":{"value":"full-width"},"renderMode":{"targetItem":{"key":{"value":"fullwidth"},"value":{"value":"Full Width"}}},"callToAction":{"url":"/user-registration/register-mvc","text":"Subscribe"},"title":{"jsonValue":{"value":"Stay current on your favorite topics"}}},{"mediaID":{"value":"left"},"renderMode":{"targetItem":{"key":{"value":"left"},"value":{"value":"Left"}}},"callToAction":{"url":"/user-registration/register-mvc","text":"Subscribe"},"title":{"jsonValue":{"value":"Stay current on your favorite topics"}}}]},"articlesidebar":{"results":[{"mediaID":{"value":"lexicon"},"description":{"jsonValue":{"value":"\u003cp\u003eSlang: the lexicographer\u0026rsquo;s delight. Every generation creates its own language to better understand and participate in its own unique zeitgeist. If you were born before 1996, the lexicon below might help you understand what exactly your Gen Z colleagues are talking about in the office or on Slack. Of course, we don\u0026rsquo;t believe Gen Zers are taking more \u0026ldquo;bare minimum Mondays\u0026rdquo; than their older colleagues\u0026mdash;or, indeed, that anyone \u003cem\u003eshould\u003c/em\u003e\u0026mdash;just that they\u0026rsquo;ve invented a name for it. Exercise caution, though, before attempting to use these terms yourself\u0026mdash;cringe. \u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003efive-to-nine (before the nine-to-five)\u003c/strong\u003e adj/noun\u003cbr /\u003e\n: a \u003ca href=\"/mhi/our-insights/working-nine-to-thrive\"\u003eproductive routine\u003c/a\u003e\u0026nbsp;before working your primary job, possibly including exercise or personal projects\u003cbr /\u003e\n| \u003cem\u003eMy five-to-nine helps me remember that I\u0026rsquo;m way more than just my day job.\u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003ebare minimum Monday\u003c/strong\u003e noun\u003cbr /\u003e\n: \u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/quiet-quitting-and-performance-management\"\u003ebare minimum\u003c/a\u003e Mondays are when people give themselves permission to take it easy the first day of the week; related: Sunday scaries\u003cbr /\u003e\n| \u003cem\u003eToday has to be a bare minimum Monday; I need to get myself centered for the week to come. \u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003e-coded \u003c/strong\u003eadjective \u003cbr /\u003e\n: when something takes on the traits or echoes something else\u003cbr /\u003e\n| \u003cem\u003eThey are really driving hard for the youth vote. Their whole campaign is so Gen Z-coded. \u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003ecook \u003c/strong\u003everb \u003cbr /\u003e\n: demonstrating expertise or panache at a particular task\u003cbr /\u003e\n| \u003cem\u003eOur summer intern\u0026rsquo;s social media metrics speak for themselves. \u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/decision-making-how-leaders-can-get-out-of-the-way\"\u003eNo need for additional oversight\u003c/a\u003e; let her cook!\u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003eiPad kid\u003c/strong\u003e noun \u003cbr /\u003e\n: a child who struggles without their screens; related: latchkey kid\u003cbr /\u003e\n| \u003cem\u003e Are iPad kids inevitable in our digital age?\u003c/em\u003e \u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003eloud budgeting \u003c/strong\u003enoun/verb \u003cbr /\u003e\n: sharing \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/email/genz/2023/08/2023-08-22a.html#:~:text=according%20to%20mckinsey%20research%2c%20almost,a%20bit%20of%20financial%20nihilism).\"\u003efinancial goals\u003c/a\u003e publicly\u003cbr /\u003e\n| \u003cem\u003eI am loud budgeting this year, so don\u0026rsquo;t be surprised if I say no to going out.\u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003eloud quitting\u003c/strong\u003e noun/verb \u003cbr /\u003e\n: publicly \u003ca href=\"/mhi/our-insights/addressing-employee-burnout-are-you-solving-the-right-problem\"\u003eexpresses frustration\u003c/a\u003e with a job or employer, without necessarily quitting the job; see also: quiet quitting\u003cbr /\u003e\n| \u003cem\u003eDid you see Fred\u0026rsquo;s rant \u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/why-so-many-bad-bosses-still-rise-to-the-top\"\u003eabout his boss\u003c/a\u003e? Guess he\u0026rsquo;s loud quitting now.\u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003equiet luxury\u003c/strong\u003e adj/noun \u003cbr /\u003e\n: subtle wealth displayed in your habits, \u003ca href=\"/industries/travel-logistics-and-infrastructure/our-insights/how-the-worlds-best-hotels-deliver-exceptional-customer-experience\"\u003epersonal activities\u003c/a\u003e, and clothing\u003cbr /\u003e\n| \u003cem\u003eOstentatious logos are so last decade; these days it\u0026rsquo;s all about the quiet luxury. \u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003equiet quitting\u003c/strong\u003e noun/verb \u003cbr /\u003e\n: \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/email/genz/2023/06/2023-06-13b.html\"\u003eslightly dialing back\u003c/a\u003e at work; just doing the bare minimum necessary to keep your job\u003cbr /\u003e\n| \u003cem\u003eMy boss asked for volunteers to take on this extra project. Not for me! I\u0026rsquo;m quiet quitting and won\u0026rsquo;t do anything unless specifically asked.\u003c/em\u003e \u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003equiet vacationing\u003c/strong\u003e noun/verb \u003cbr /\u003e\n: taking a trip without informing your employer, common among \u003ca href=\"https://www.cnbc.com/2024/05/21/millennials-would-rather-take-secret-pto-than-ask-their-boss.html\"\u003emillennials\u003c/a\u003e and \u003ca href=\"https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/06/14/2022-06-14b.html\"\u003eGen Zers\u003c/a\u003e with remote jobs\u0026nbsp;\u003cbr /\u003e\n| \u003cem\u003eI have to work a bit tonight because I\u0026rsquo;m quiet vacationing; my boss doesn\u0026rsquo;t know I\u0026rsquo;m in Paris. \u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003estand on business\u003c/strong\u003e verb \u003cbr /\u003e\n: not wavering on a decision that you made; \u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/help-your-employees-find-purpose-or-watch-them-leave\"\u003esticking to your word\u003c/a\u003e\u003cbr /\u003e\n| \u003cem\u003eOne thing I\u0026rsquo;ve learned about the candidate is that she always stands on business.\u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003ereceipts\u0026nbsp;\u003c/strong\u003enoun \u003cbr /\u003e\n: evidence or \u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/in-the-spotlight-performance-management-that-puts-people-first\"\u003eproof\u003c/a\u003e\u0026nbsp;of someone\u0026rsquo;s actions\u0026nbsp;\u003cbr /\u003e\n| \u003cem\u003eShe said she would hand in the assignment yesterday, and I have the receipts. \u003c/em\u003e\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003e\u003cstrong\u003eunderstood the assignment\u003c/strong\u003e verb \u003cbr /\u003e\n: when someone meets or \u003ca href=\"/about-us/new-at-mckinsey-blog/senior-partner-tiffany-burns-named-one-of-the-most-influential-executives-in-america-by-savoy\"\u003eexceeds expectations\u003c/a\u003e\u0026nbsp;\u003cbr /\u003e\n| \u003cem\u003eIt was a 90s-themed party and they came dressed as the Spice Girls\u0026mdash;definitely understood the assignment!\u003c/em\u003e\u003c/p\u003e"}},"aboutTheAuthors":{"jsonValue":{"value":""}},"headline":{"jsonValue":{"value":"Talk Z talk"}},"footnotes":{"value":""},"showShareTools":{"boolValue":true},"backgroundColor":{"targetItem":null},"gradientDirection":{"targetItem":{"key":{"value":"Bottom Right"},"value":{"value":"bottom-right"}}},"renderMode":{"targetItem":{"key":{"value":"Collapsible"},"value":{"value":"default"}}},"isAboutAuthor":{"boolValue":false},"background":{"targetItem":null},"image":{"src":"/~/media/mckinsey/featured insights/mckinsey explainers/what is gen z/gen-z-lexicon-sidebar-1184216905-v2.jpg","alt":""}}]},"boxout":{"results":[]},"globalsidebar":{"results":[]},"video":{"results":[]},"scrollycontainer":{"results":[]},"bespokeinteractive":{"results":[]},"storycontainer":{"results":[]},"interactive":{"results":[]},"sectionheader":{"results":[]},"statementdisruptor":{"results":[]},"fullbleedphoto":{"results":[]},"tocitem":{"results":[]},"quizcontainer":{"results":[{"id":"4feec1ea-92bf-46a6-b2a6-19329f56da53","template":{"name":"Quiz Container"},"mediaID":{"value":"1"},"correctResponseTitle":{"value":""},"incorrectResponseTitle":{"value":""},"showDividerLine":{"boolValue":false},"eyebrow":{"jsonValue":{"value":""}},"displayNumber":{"value":""},"headline":{"jsonValue":{"value":""}},"description":{"jsonValue":{"value":""}},"quizTitle":{"jsonValue":{"value":"Screen time"}},"hideShareOptions":{"boolValue":false},"hideDataTeaser":{"boolValue":false},"questions":{"results":[{"id":"5aaf8f56-7898-40ce-a0c0-13af0258fc73","name":"Quiz Item 1","template":{"name":"Quiz Item"},"title":{"value":"Screen time"},"question":{"value":"According to a 2020 McKinsey survey of 16,000 people in Asia, how many hours per day were Gen Z respondents spending on their phones?"},"optionA":{"value":"More than five hours"},"optionB":{"value":"More than six hours"},"optionC":{"value":"More than seven hours"},"optionD":{"value":""},"correctAnswer":{"targetItem":{"key":{"value":"Option B"},"value":{"value":"optionB"}}},"relatedArticleEyebrow":{"value":"Take more quizzes"},"incorrectAnswerText":{"value":"Gen Zers are the first true digital natives; they are known for working, shopping, dating, and making friends online."},"correctAnswerText":{"value":"Gen Zers are the first true digital natives; they are known for working, shopping, dating, and making friends online."},"relatedArticleForQuizModule":{"targetItems":[{}]}},{"id":"fd7f6f5a-22ed-49c5-889c-b0d643fd8be4","name":"Quiz Item 2","template":{"name":"Quiz Item"},"title":{"value":"Tempus fugit"},"question":{"value":"What percent of TikTok\u0026rsquo;s users are Gen Zers?"},"optionA":{"value":"Up to 60 percent"},"optionB":{"value":"Up to 70 percent"},"optionC":{"value":"Up to 80 percent"},"optionD":{"value":""},"correctAnswer":{"targetItem":{"key":{"value":"Option A"},"value":{"value":"optionA"}}},"relatedArticleEyebrow":{"value":"Take more quizzes"},"incorrectAnswerText":{"value":"TikTok currently rules trends, feelings, and culture for Gen Zers, who comprise around six out of ten of the app’s one billion+ users."},"correctAnswerText":{"value":"TikTok currently rules trends, feelings, and culture for Gen Zers, who comprise around six out of ten of the app’s one billion+ users."},"relatedArticleForQuizModule":{"targetItems":[{}]}},{"id":"f9b3344b-2682-43f7-8d5b-bf25aa484edc","name":"Quiz Item 3","template":{"name":"Quiz Item"},"title":{"value":"It’s getting hot in here"},"question":{"value":"Gen Zers widely report feelings of climate anxiety. How often do they think about the fate of the planet?"},"optionA":{"value":"Weekly"},"optionB":{"value":"Daily"},"optionC":{"value":"Hourly"},"optionD":{"value":""},"correctAnswer":{"targetItem":{"key":{"value":"Option B"},"value":{"value":"optionB"}}},"relatedArticleEyebrow":{"value":"Take more quizzes"},"incorrectAnswerText":{"value":"Climate anxiety contributes to an unprecedented behavioral health crisis among Gen Zers: American Gen Zers surveyed report the least positive outlook of any generation."},"correctAnswerText":{"value":"Climate anxiety contributes to an unprecedented behavioral health crisis among Gen Zers: American Gen Zers surveyed report the least positive outlook of any generation."},"relatedArticleForQuizModule":{"targetItems":[{}]}}]}}]},"generalup":{"results":[]},"twoupmedium":{"results":[]},"accordion":{"results":[]},"factoid":{"results":[]},"promobarwithquote":{"results":[]},"oneupmedium":{"results":[]},"oneupmediumquote":{"results":[]},"gridwall":{"results":[]},"twoupsmall":{"results":[]},"oneclicksubscribe":{"results":[]},"promobar":{"results":[]},"promobanner":{"results":[]},"sectionhero":{"results":[]},"threeuplinklist":{"results":[]},"table":{"results":[]},"explainertooltip":{"results":[]},"isFiveFiftyHorizontalArticle":{"boolValue":false},"fiveFifty":{"results":[]}},"contextItem":{"ancestors":[{"breadCrumbUrl":{"path":"/featured-insights/mckinsey-explainers"},"breadCrumbTitle":{"value":"McKinsey Explainers"},"isMiniSite":{"boolValue":false},"displayName":"McKinsey Explainers","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}},{"breadCrumbUrl":{"path":"/featured-insights"},"breadCrumbTitle":{"value":"Explore our featured insights"},"isMiniSite":{"boolValue":false},"displayName":"Featured Insights","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}},{"breadCrumbUrl":{"path":"/"},"breadCrumbTitle":{"value":""},"isMiniSite":{"boolValue":false},"displayName":"Home","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}}]}}},"placeholders":{"main-area":[],"sidebar-area":[]}}]}},"itemId":"8155121d-bc3b-4c1f-8e38-eedb643f0411","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/featured-insights/mckinsey-explainers/what-is-gen-z"}],"currentLanguage":"en","navigationLink":"featured-insights","activeItemId":"{3B4756D0-2A01-44CA-B37A-B4CA73D83717}","miniSiteId":"","officeCode":"","officeDisplayName":"","subscriptionPracticeData":[{"key":"practice-name-newsletter","value":"Mind the Gap"},{"key":"practice-code-newsletter","value":"N52"}],"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2024-11-08T16:17:30Z","createdDate":"2024-08-26T18:03:44Z","practice":{"isDefaultPractice":false,"name":"Mind the Gap","code":"N52","stickyTitle":"Sign up for emails on new Mind the Gap articles","stickySubtitle":"Never miss an insight. We'll email you when new articles are published on this topic.","previewLink":"\u003clink text=\"Preview\" linktype=\"media\" target=\"\" id=\"{EE5E8897-104D-4A25-B5A2-413110FACE65}\" /\u003e","previewLinkLabel":"Preview","description":null,"descriptionText":"Curated reads on Gen Z in the workplace","frequency":"Twice monthly","regFormTitle":null},"url":"/featured-insights/mckinsey-explainers/what-is-gen-z","isCareersPage":false,"officePath":"","hideAppPromo":false,"itemInfo":{"id":"8155121d-bc3b-4c1f-8e38-eedb643f0411","fullPath":"/sitecore/content/McKinsey/Home/Featured Insights/McKinsey Explainers/What is Gen Z","templateName":"ArticleJSS","templateID":"683910db-02ba-40ba-92e7-726c880160a9"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.325ebb6069c1d69e.js"},"componentProps":{},"notFound":false,"noAccess":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1732251768222","path":["featured-insights","destacados","el-proximo-punto-de-inflexion-de-la-ia-generativa-de-la-experimentacion-de-los-empleados-a-la-transformacion-organizacional","es"]},"buildId":"9vYT_fWQKRjfPT7lAZJdB","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Xn1B8iTmHawNytUSk0kXaQKMSM51CBVsYKHfwlRhZimTJqbOOq0NuyxTKQnvb4V9myMVRjwGkyGtJQO2HrUPOJHcsgkpbB-jyHwswonskf6XnZaF0TyyKkAQgbymSMtudeD9CLk-xCpqAzTaNUm7a3M3QKLN4pdLRNJ9_HbVMWzNpiUr5ezAVdMciDMwsD-gxNl43d7bfVP3wRhTNWbWUYn3WK7-Oz2gbxV6mMTm0jJU3SjK_x0meTprYUgdUWA-iDgwVglsnfJ_SVtVDPZypUokKv85GzFLM-ywjWlPM2Hg1ucemwwOpa-qvYBGfeMV7zP3n6s22hFCBveiWtHEBpV9N8f4rjmunMlxBx7kSlxIRjWquZm70hLRXMoxAgQ22BC86tBhgR_d1l9_-FzZuZIlZhzJwJi3ug1HszooHM8uEMOkHmB5nYj5XEgVk5JFYGcSwFSnMnNzE1ej2J3jcEiE3eSWHcremWjCZ0s9bs_8R08WpGWkBp8WMXUFfmhPBMk-MGixR_yIu7nJ6B_hYBnVhqKnnoW-xxEmRxgwG0Ev0S96cAcBG8qdlChGN7o1qN0heGTUIYnDk703q3lt9j7X4FgaITrlcPZOWZ96EHytVKUAtmtVp5BVGpiLn4viuUpEdAM_CLSBIaPVunk-39L8tm6m8iUYmbMX_KXPyaL900bQtVQgK39FCa0pUEZ_jSBOGNj1FH8NUPN2TS8_csNWfpN7gsaD9FBN3wUtawAD_RPdJ952odfwJqyvrkN89AyKnFdFMvUh6_4LCIQVYd4M5KC_k1WNLYb11KZhq6O4UaoyD4X1pV4-x0jBzEnc4VQTkL_04dw2xdPJ1uqUrmHuUcIBO0SKaEk6_5HYc3GKfYwmPz1oxMpOi-Rzw1QPyWIdbrcZdFbIHoVZ8FKfyslEv392pJMiKzUnVWL_3mZ0UqnGtddwlXYVdSs57AUdlrfOe7TVaaIMZ_kL7FSrbWrsaSufitSYr62xD1K1-qeb4wkx8QQEorxGJ3RG1Vpn97Pn5JEC_jvj0s7uzFgidYR9bp80EMmPCHUmRg-Hm1Aq1B4YMNc1ARnFz6UvT_8_pMhJEwKuypA-nPoJu4JZJNLVUdw","sitecoreApiKey":"{AD59BE63-BA20-47D4-A1B0-ECF30588E2E2}","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": true, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","ALUMNI_BASE_API_URL":"https://dev-gateway.intranet.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://dev-ac3-okta-auth.intranet.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"","ALUMNI_OKTA_ENABLED":"true","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://dev-gateway.mckinsey.com","AWS_API_GATEWAY_ID":"o63viscaj4","AWS_PERSONALIZATION_TRACKING_ID":"f3f97bc3-4ca7-4960-9e49-0bcff6294ab4","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"dynamicIds":[70281,15228,90390,76731,42354,35278,32991,11133],"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/CD521ZmoihS6ARo3gA/pYacztLGJLc6i9/DWRZTi91cQc/Jl/gQLhALSh4"></script></body></html>