Adobe Consulting Services

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<source media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/s-migr/ul/g/c3/63/ibm_rt_marketingalexis_sh010_delivery_still_01_ai_academy_page_medspec.component.s.ts=1718798393423.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/leadspace_container/leadspace"/> <source media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/s-migr/ul/g/c3/63/ibm_rt_marketingalexis_sh010_delivery_still_01_ai_academy_page_medspec.component.xs-retina.ts=1718798393423.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/leadspace_container/leadspace"/> <source media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/s-migr/ul/g/c3/63/ibm_rt_marketingalexis_sh010_delivery_still_01_ai_academy_page_medspec.component.xs.ts=1718798393423.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/leadspace_container/leadspace"/> <img id="image--695834050" class="bx--image__img" src="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/s-migr/ul/g/c3/63/ibm_rt_marketingalexis_sh010_delivery_still_01_ai_academy_page_medspec.component.xl.ts=1718798393423.jpg/content/adobe-cms/us/en/consulting/adobe/_jcr_content/root/leadspace_container/leadspace" alt="3d render of geometric shapes"/> </picture> </div> </dds-background-media> </dds-leadspace> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-a18ed3166f" class="cmp-container"> </div> </div> <div class="table-of-contents container responsivegrid"> <dds-table-of-contents data-cmp-is="table-of-contents" data-autoid="dds--table-of-contents" class="cmp-table-of-contents" stickyoffset="96"> <div id="table-of-contents-89aa8992a1" class="cmp-table-of-contents"> <div class="body container responsivegrid"> <div id="body-0bc8583bdb" class="cmp-container"> <div class="content-section-styled content-section container responsivegrid"> <div class="bx--grid"> <div class="bx--row"> <div class="bx--col-lg-16 bx--no-gutter"> <div class="bx--content-section"> <div id="container-7a9f7fc13c" class="cmp-container"> <div class="complex-narrative"> <dds-content-block-segmented data-autoid="dds-content-block-segmented" content-section-body> <div slot="heading"> <a data-title="Overview" name="Overview"></a> <dds-content-block-heading data-autoid="dds--content-block__heading" role="heading"> <a data-title="Overview" name="Overview"></a> Trust what you create with IBM and Adobe </dds-content-block-heading> </div> <dds-image id="image--788420077" alt="Two young designers giving each other a high five while working together in an office" slot="media" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-xl.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-xl-retina.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(min-width: 1312px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-xl.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(min-width: 1056px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-l-retina.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(min-width: 1056px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-l.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(min-width: 672px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-m-retina.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(min-width: 672px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-m.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-s-retina.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-s.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-xs-retina.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/20/29/pi-2363917.component.complex-narrative-xs.ts=1727205792982.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/complex_narrative/image"></dds-image-item> </dds-image> <dds-content-block-segmented-item> <dds-content-group-heading> </dds-content-group-heading> <dds-content-item-copy> <div class="cms-richtext " id="rich-text-ffa3f79267" data-dynamic-inner-content="description"> <p>For more than 20 years, <a href="https://www.ibm.com/adobe-ibm" target="_blank" rel="noopener noreferrer">IBM and Adobe</a> have partnered at the intersection of strategy, design and technology to digitally reinvent your business.</p> <p>Together, we deliver trusted, AI-powered experiences that delight customers across every digital touchpoint. Our experts help you leverage Adobe’s technology to create tailored solutions specific to your business—unlocking the value of your customer data to make every interaction more personal.</p> <p>Our consulting expertise across all three Adobe Clouds paired with more than 21,000 skilled AI practitioners has earned us the reputation of being trusted experts in the ecosystem who handle many of Adobe’s largest and most complex clients. Together, Adobe and IBM put generative AI to work so that you can trust what you create — and create trust with every personalized interaction.</p> </div> </dds-content-item-copy> </dds-content-block-segmented-item> <div slot="complementary"> <div class="aside-card"> <dds-card-cta href="https://newsroom.ibm.com/2023-06-19-IBM-Expands-Partnership-with-Adobe-To-Deliver-Content-Supply-Chain-Solution-Using-Generative-AI" target="_blank" pictogram-placement="top" cta-type="local" aria-label="IBM positioned as a Supply Chain Services Leader"> <dds-card-heading role="heading" aria-level="3" slot="heading"> IBM and Adobe are enhancing content supply chain production through the power of generative AI. </dds-card-heading> <dds-card-cta-footer icon-placement="right" href="https://newsroom.ibm.com/2023-06-19-IBM-Expands-Partnership-with-Adobe-To-Deliver-Content-Supply-Chain-Solution-Using-Generative-AI" target="_blank" slot="footer" aria-hidden="true"> <span>See more about the partnership</span> </dds-card-cta-footer> </dds-card-cta> </div> <dds-link-list type="default"> <dds-link-list-heading role="heading" aria-level="4" slot="heading"> News </dds-link-list-heading> <dds-link-list-item-card cta-type="external" href="https://www.nytimes.com/paidpost/ibm/how-can-ai-help-creatives-be-more-creative.html" target="_blank"> <p>How can A.I. help creatives be more … creative?</p> <dds-card-cta-footer href="https://www.nytimes.com/paidpost/ibm/how-can-ai-help-creatives-be-more-creative.html" target="_blank" cta-type="external"> </dds-card-cta-footer> </dds-link-list-item-card> <dds-link-list-item-card cta-type="external" href="https://blog.adobe.com/en/publish/2024/03/06/ibm-reimagines-content-creation-digital-marketing-adobe-firefly-generative-ai" target="_blank"> <p>IBM reimagines digital marketing with Adobe Firefly Generative AI</p> <dds-card-cta-footer href="https://blog.adobe.com/en/publish/2024/03/06/ibm-reimagines-content-creation-digital-marketing-adobe-firefly-generative-ai" target="_blank" cta-type="external"> </dds-card-cta-footer> </dds-link-list-item-card> <dds-link-list-item-card cta-type="local" href="https://newsroom.ibm.com/2024-03-06-Riyadh-Air-and-IBM-Take-Further-Steps-Forward-in-their-Collaboration-to-Redefine-Travel-Experiences" target="_self"> <p>Riyadh Air and IBM collaborate to redefine travel experiences</p> <dds-card-cta-footer href="https://newsroom.ibm.com/2024-03-06-Riyadh-Air-and-IBM-Take-Further-Steps-Forward-in-their-Collaboration-to-Redefine-Travel-Experiences" target="_self" cta-type="local"> </dds-card-cta-footer> </dds-link-list-item-card> </dds-link-list> </div> </dds-content-block-segmented> </div> <div class="content-item-thumbnail-group"> <div class="bx--content-block "> <div> </div> <hr class="bx--hr"/> </div> </div> <div class="simple-narrative"> <dds-content-block-simple data-autoid="dds--content-block-simple" class=" " no-aside content-section-body> <div slot="heading"> <a data-title="Featured offering " name="Featured+offering+"></a> <dds-content-block-heading data-autoid="dds--content-block__heading" role="heading"> <a data-title="Featured offering " name="Featured+offering+"></a> Introducing the AI-powered content supply chain </dds-content-block-heading> </div> <dds-content-block-copy data-autoid="dds--content-block__copy" slot="copy" size="sm"> <div class="cms-richtext " id="rich-text-42d207ce25" data-dynamic-inner-content="description"> <p>Generative AI has the potential to fundamentally transform marketing—and according to the IBM Institute of Business Value, 94% of CMOs surveyed believe generative AI will free up marketing teams from mundane tasks so they can focus on more important, creative activities. Leveraging the watsonx platform, IBM helps you transform your marketing operations with an end-to-end solution for creating an intelligent content supply chain.<em><strong></strong></em></p> <p><em><strong>IBM Consulting Advantage for Marketing*</strong></em> is a bundled technology and services offering that includes: </p> <ul><li><p>A pre-tuned foundation model built on watsonx.ai that is then fine-tuned, trained and informed with your brand guidelines, policies and product information.</p> </li><li><p>A proprietary marketers' “workbench” user-interface built on the IBM Consulting Advantage platform and powered by watsonx that provides access to a pre-configured family of conversational AI assistants to support your marketers across a variety of roles and tasks.</p> </li><li><p>Seamless integration with your work management tools and marketing ISV platforms.</p> <p><em>*solution will be ready for GA Q4 2024</em></p> </li></ul> </div> </dds-content-block-copy> <dds-video-player-container video-id="1_1ehf79rd" aspect-ratio="renditionPrefix=simple-narrative-thumbnail-" playing-mode="inline" slot="media"></dds-video-player-container> <div id="dds-analytics-data" data-title-dds="Adobe" data-last-modified-dds="Tue Sep 24 19:23:28 UTC 2024" data-last-published-dds="Tue Sep 24 19:23:28 UTC 2024" data-template-dds="/conf/adobe-cms-editable/settings/wcm/templates/services-_-migration" data-playing-mode-dds="inline"> </div> <script src="/etc.clientlibs/adobe-cms/components/content/atoms/video/clientlibs.lc-660d2d9e622f158ce7161555a292ea97-lc.min.js"></script> </dds-content-block-simple> <div horizontal-ruler> <dds-hr></dds-hr> </div> </div> <div class="content-item-thumbnail-group"> <div class="bx--content-block "> <div> <h2 class="bx--content-block__heading"> <a data-title="Market recognition" name="Market+recognition"></a> Forrester names IBM a Leader for Adobe services </h2> </div> <div> <dds-content-item-horizontal class=" " thumbnail=""> <dds-content-item-heading> IBM ranked a leader in The Forrester Wave™: Adobe Services, Q3 2024. Forrester says: </dds-content-item-heading> <dds-content-item-horizontal-thumbnail-copy> <dds-content-item-paragraph> <caem-paragraph size="normal"> <div class="cms-richtext " id="rich-text-8e351bbcef" data-dynamic-inner-content="description"> <ul><li><p>IBM’s strong focus on generative AI and personalization has enabled it to become one of the early partners to be Adobe Content Supply Chain ready.</p> </li><li><p>Customers value IBM’s strategic advice, technical and industry expertise, and access to a diverse pool of resources. </p> </li><li><p>IBM is well-suited for firms seeking a large-scale Adobe implementation with a focus on design, content, and workflow management.</p> </li></ul> </div> </caem-paragraph> </dds-content-item-paragraph> </dds-content-item-horizontal-thumbnail-copy> <dds-link-list slot="footer" type="vertical"> <dds-link-list-item-cta cta-type="local" href="https://www.ibm.com/account/reg/signup?formid=urx-53041" icon-placement="right" role="listitem" target="_blank"> Get the Forrester Wave report </dds-link-list-item-cta> <dds-link-list-item-cta cta-type="local" href="https://www.ibm.com/account/reg/signup?formid=urx-52902" icon-placement="right" role="listitem" target="_blank"> IBM also ranked a leader in Everest’s PEAK Matrix report </dds-link-list-item-cta> </dds-link-list> <dds-image id="image--1809859638" alt="2024 Forrester Wave chart" slot="thumbnail" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-xl.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-xl-retina.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(min-width: 1312px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-xl.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(min-width: 1056px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-l-retina.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(min-width: 1056px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-l.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(min-width: 672px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-m-retina.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(min-width: 672px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-m.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-s-retina.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-s.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-xs-retina.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/gbs/cf/ul/g/5c/90/image_adobe-services-q3-2024.component.item-horizontal-with-thumbnail-nocrop-xs.ts=1727205794276.png/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/content_item_thumbna_2015199678/items/item-horizontal-with-thumbnail"></dds-image-item> </dds-image> </dds-content-item-horizontal> </div> <hr class="bx--hr"/> </div> </div> <div class="cta-section"> <a data-title="Benefits" name="Benefits"></a> <dds-cta-block class=" " content-section-body> <dds-content-block-heading class=""> <a data-title="Benefits" name="Benefits"></a> Benefits </dds-content-block-heading> <dds-cta-block-item-row no-border> <dds-cta-block-item class="bx--cta-block-item__pictogram-styling"> <i class="ibm_icon_transactional--trust bx--pictogram-item__pictogram" slot="media" data-autoid="dds--pictogram-item__pictogram"></i> <dds-content-item-heading> One-of-a-kind partnership </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-8805ca1cc2" data-dynamic-inner-content="description"> <p>IBM and Adobe have a unique partnership comprised of both consulting and technology expertise. Together, we help marketers put generative AI to work with integrated solutions like Adobe Firefly and Sensei + watsonx to drive efficiency, speed and personalization into their content supply chain. </p> </div> </dds-content-item-paragraph> </dds-content-item-copy> </dds-cta-block-item> <dds-cta-block-item class="bx--cta-block-item__pictogram-styling"> <i class="ibm_icon_advocate bx--pictogram-item__pictogram" slot="media" data-autoid="dds--pictogram-item__pictogram"></i> <dds-content-item-heading> Trusted experts in the ecosystem </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-a7efff82ca" data-dynamic-inner-content="description"> <p>Our partners, clients and analysts in the Adobe ecosystem trust IBM and our experts. IBM is ranked as a global Adobe leader by both IDC and Everest, and our delivery practitioners are in the top partner tier for the number of sales accreditations and technical certifications with over 10,000+ total credentials.</p> </div> </dds-content-item-paragraph> </dds-content-item-copy> </dds-cta-block-item> <dds-cta-block-item class="bx--cta-block-item__pictogram-styling"> <i class="ibm_icon_build bx--pictogram-item__pictogram" slot="media" data-autoid="dds--pictogram-item__pictogram"></i> <dds-content-item-heading> AI capabilities that deliver real outcomes </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-f8f758eb76" data-dynamic-inner-content="description"> <p>Our Adobe consulting expertise across all three Adobe Clouds paired with more than 21,000 skilled AI practitioners developed more than 2,000 AI use cases for clients in 2023.</p> </div> </dds-content-item-paragraph> </dds-content-item-copy> </dds-cta-block-item> </dds-cta-block-item-row> </dds-cta-block> </div> <div class="cta-section"> <a data-title="Capabilities" name="Capabilities"></a> <dds-cta-block class=" " content-section-body> <dds-content-block-heading class=""> <a data-title="Capabilities" name="Capabilities"></a> Capabilities </dds-content-block-heading> <dds-cta-block-item-row no-border> <dds-cta-block-item> <dds-content-item-heading> Intelligent content supply chain </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-c141fef034" data-dynamic-inner-content="description"> <p>A content supply chain brings together people, tools and workstreams to effectively plan, create, produce, deliver and measure content. Our Adobe Workfront consultants help clients supercharge their content supply chains with generative AI, making traditional processes more efficient<strong> </strong>and allowing marketers and teams to focus on valuable, strategic activities. </p> </div> </dds-content-item-paragraph> </dds-content-item-copy> <dds-text-cta cta-type="external" icon-placement="right" href="https://ibm.webcasts.com/starthere.jsp?ei=1637128&tp_key=a83acf774e" target="_blank" data-dynamic-properties="{"ctaUrl":"href"}" data-dynamic-inner-content="ctaLabel" slot="footer">Learn more </dds-text-cta> </dds-cta-block-item> <dds-cta-block-item> <dds-content-item-heading> Personalization at scale </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-813a8dad35" data-dynamic-inner-content="description"> <p>Unlock the value of your customer data with Adobe Experience Cloud and the Adobe Experience Platform to design and deliver personalized one to one experiences across the enterprise. Infuse AI and automation into your MarTech stack to curate personalized content journeys, optimize the omnichannel commerce experience and supercharge Adobe Experience Platform with IBM’s proprietary assets.</p> </div> </dds-content-item-paragraph> </dds-content-item-copy> <dds-text-cta cta-type="local" icon-placement="right" href="https://www.ibm.com/resources/consulting/personalization-at-scale" target="_self" data-dynamic-properties="{"ctaUrl":"href"}" data-dynamic-inner-content="ctaLabel" slot="footer">Learn more </dds-text-cta> </dds-cta-block-item> <dds-cta-block-item> <dds-content-item-heading> Marketing platform simplification </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-87c4ff42da" data-dynamic-inner-content="description"> <p>Delivering hyper-personalized customer experiences requires the right technology, streamlined processes and accurate data. Our marketing experts address where you are today while demystifying integrations and the connected services needed to modernize your entire MarTech stack. The result? A simplified, automated working model that reduces costs, accelerates time to market and builds brand loyalty.</p> </div> </dds-content-item-paragraph> </dds-content-item-copy> <dds-text-cta cta-type="local" icon-placement="right" href="https://www.ibm.com/case-studies/ibm-marketing" target="_self" data-dynamic-properties="{"ctaUrl":"href"}" data-dynamic-inner-content="ctaLabel" slot="footer">Learn more </dds-text-cta> </dds-cta-block-item> </dds-cta-block-item-row> </dds-cta-block> </div> <div class="complex-narrative"> <dds-content-block-segmented data-autoid="dds-content-block-segmented" class="complex-narrative-container" no-image no-aside content-section-body> <div slot="heading"> <a data-title="Awards" name="Awards"></a> <dds-content-block-heading data-autoid="dds--content-block__heading" role="heading"> <a data-title="Awards" name="Awards"></a> 2024 Adobe Award Winner </dds-content-block-heading> </div> <dds-content-block-segmented-item> <dds-content-group-heading> Adobe recognizes IBM with two Digital Experience Partner of the Year awards </dds-content-group-heading> <dds-content-item-copy> <div class="cms-richtext " id="rich-text-77c9872a66" data-dynamic-inner-content="description"> <p> </p> <ul><li>2024 Adobe Digital Experience Partner of the Year EMEA </li><li>2024 Adobe Digital Experience Partner of the Year – United Kingdom & Ireland</li></ul> <p> </p> </div> </dds-content-item-copy> <dds-text-cta cta-type="external" icon-placement="right" href="https://business.adobe.com/blog/the-latest/announcing-the-2024-adobe-digital-experience-partner-award-winners" target="_blank" data-dynamic-properties="{"ctaUrl":"href"}" data-dynamic-inner-content="ctaLabel" slot="footer">Read the blog </dds-text-cta> </dds-content-block-segmented-item> </dds-content-block-segmented> <div horizontal-ruler> <dds-hr></dds-hr> </div> </div> <div class="callout-quote"> <dds-quote mark-type="double-curved" class="theme-white"> If T-Mobile can have GenAI technologies like IBM watsonx do some of the repetitive, mundane tasks for us, I bet we’ll incrementally gain the benefit of more meaningful work. My team is small but mighty and we are incredibly lucky to have partnership from our Adobe and IBM teams. <dds-quote-source-heading slot="source-heading"> Ilona Yeremova </dds-quote-source-heading> <dds-quote-source-copy slot="source-copy"> Head of Marketing Tools, Operations and Analytics Team </dds-quote-source-copy> <dds-quote-source-bottom-copy slot="source-bottom-copy"> T-Mobile </dds-quote-source-bottom-copy> <dds-link-list type="vertical" slot="footer"> <dds-link-list-item-cta aria-label="Read the new report" cta-type="local" href="https://www.ibm.com/account/reg/signup?formid=urx-51838" icon-placement="right" role="listitem" target="_blank"> Read the report </dds-link-list-item-cta> </dds-link-list> </dds-quote> </div> <div class="carousel"> <div class="bx--col-lg-16 bx--no-gutter"> <div class="bx--content-block"> <div class="intro-section"> <a data-title="Case studies" name="Case+studies"></a> <caem-heading type="h2" type-style="expressive-heading-05" data-autoid="caem-heading"> Case studies </caem-heading> <caem-paragraph type-style="body-long-02"> </caem-paragraph> <dds-link-list type="vertical"> </dds-link-list> </div> <dds-carousel class=" "> <dds-card-group-item href="https://www.ibm.com/case-studies/ibm-marketing" target="_self" pictogram-placement="top" cta-type="local" aria-label="Read the case study"> <div slot="image" class="card-image-thumbnail"> <dds-image id="image-1670704672" alt="Co-workers in a meeting" slot="image" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-xl.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-xl-retina.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(min-width: 1312px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-xl.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(min-width: 1056px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-l-retina.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(min-width: 1056px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-l.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(min-width: 672px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-m-retina.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(min-width: 672px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-m.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-s-retina.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-s.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-xs-retina.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/23/9c/052022_CaitOppermann_InsideIBM_London_3399_02.component.card-xs.ts=1727205797309.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__427004115/image"></dds-image-item> </dds-image> </div> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> IBM’s own marketing transformation with Adobe </dds-card-heading> <p>Using Adobe Experience Cloud to optimize across people, processes, and platforms, IBM has become a more data driven and client-first company—consolidating 40 DAM platforms into 1 and bringing web pages to market 75% faster.</p> <dds-card-cta-footer icon-placement="right" cta-type="local" href="https://www.ibm.com/case-studies/ibm-marketing" slot="footer" aria-hidden="true" target="_self" class="bx--card__footer-icon-size"> </dds-card-cta-footer> </dds-card-group-item> <dds-card-group-item href="https://www.ibm.com/blog/t-mobile-unlocks-marketing-efficiency-with-adobe-workfront/" target="_self" pictogram-placement="top" cta-type="blog" aria-label="Read the blog"> <div slot="image" class="card-image-thumbnail"> <dds-image id="image--1215704487" alt="Woman making a presentation on laptop for other coworkers" slot="image" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-xl.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-xl-retina.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(min-width: 1312px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-xl.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(min-width: 1056px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-l-retina.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(min-width: 1056px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-l.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(min-width: 672px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-m-retina.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(min-width: 672px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-m.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-s-retina.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-s.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-xs-retina.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/b6/77/dsc_6360.component.card-xs.ts=1730874013467.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__1585401847/image"></dds-image-item> </dds-image> </div> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> T-Mobile unlocks marketing efficiency with Adobe Workfront </dds-card-heading> <p>T-Mobile shares their journey with Adobe Workfront and the steps they are taking with data and governance to be successful in a new AI-powered world.</p> <dds-card-cta-footer icon-placement="right" cta-type="blog" href="https://www.ibm.com/blog/t-mobile-unlocks-marketing-efficiency-with-adobe-workfront/" slot="footer" aria-hidden="true" target="_self" class="bx--card__footer-icon-size"> </dds-card-cta-footer> </dds-card-group-item> <dds-card-group-item href="https://www.ibm.com/case-studies/audi-uk" target="_self" pictogram-placement="top" cta-type="local" aria-label="Explore the case study and video"> <div slot="image" class="card-image-thumbnail"> <dds-image id="image-1042588933" alt="Two Audis in a showroom" slot="image" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-xl.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-xl-retina.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(min-width: 1312px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-xl.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(min-width: 1056px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-l-retina.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(min-width: 1056px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-l.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(min-width: 672px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-m-retina.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(min-width: 672px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-m.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-s-retina.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-s.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-xs-retina.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/c9/23/dm040413-010.component.card-xs.ts=1727205797682.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800_/image"></dds-image-item> </dds-image> </div> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> Audi puts innovation in the driver’s seat </dds-card-heading> <p>With 90% of car purchases starting online, IBM partnered with Audi UK and used Adobe Experience Manager (AEM) and Adobe Analytics to anticipate the needs and preferences of the next generation of Audi drivers.</p> <dds-card-cta-footer icon-placement="right" cta-type="local" href="https://www.ibm.com/case-studies/audi-uk" slot="footer" aria-hidden="true" target="_self" class="bx--card__footer-icon-size"> </dds-card-cta-footer> </dds-card-group-item> <dds-card-group-item href="https://www.ibm.com/think/topics/citizen-experience-management-improvement" target="_self" pictogram-placement="top" cta-type="blog" aria-label="Read the blog"> <div slot="image" class="card-image-thumbnail"> <dds-image id="image-1322178016" alt="Woman making a presentation on laptop for other coworkers" slot="image" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-xl.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-xl-retina.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(min-width: 1312px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-xl.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(min-width: 1056px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-l-retina.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(min-width: 1056px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-l.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(min-width: 672px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-m-retina.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(min-width: 672px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-m.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-s-retina.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-s.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-xs-retina.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7b/32/2020_02_15_millennialsoffice_10501.component.card-xs.ts=1727205797823.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/carousel/items/card_copy_727210800__816201572/image"></dds-image-item> </dds-image> </div> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> Improving digital experiences for citizens </dds-card-heading> <p>The Maryland SDAT made digital experiences more accessible and transparent for everyone without an organizational overhaul.</p> <dds-card-cta-footer icon-placement="right" cta-type="blog" href="https://www.ibm.com/think/topics/citizen-experience-management-improvement" slot="footer" aria-hidden="true" target="_self" class="bx--card__footer-icon-size"> </dds-card-cta-footer> </dds-card-group-item> </dds-carousel> </div> </div> <div horizontal-ruler> <dds-hr></dds-hr> </div> </div> <div class="card-group-with-card-in-card nested-container container responsivegrid"> <div class="bx--content-block-segmented "> <div class="bx--content-block" content-section-body> <section> <div class="theme-white bx--col-lg-16 bx--no-gutter "> <div> <div class="bx--content-block"> <div class="intro-section "> <h2 class="bx--content-block__heading"> <a data-title="Insights " name="Insights+"></a> Insights </h2> </div> <dds-card-in-card data-autoid="dds--card-in-card" href="https://www.ibm.com/thought-leadership/institute-business-value/report/content-supply-chain" target="_self" pictogram-placement="top" cta-type="local" grid-mode="narrow"> <dds-card-in-card-image id="image-1038811678" alt="Abstract pink ultra violet waves" slot="image" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.xl.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.xl-retina.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard"></dds-image-item> <dds-image-item media="(min-width: 1312px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.xl.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard"></dds-image-item> <dds-image-item media="(min-width: 1056px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.l-retina.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard"></dds-image-item> <dds-image-item media="(min-width: 1056px)" 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srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.m.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.s-retina.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.s.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.xs-retina.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/illustration/d3/51/violet_purple.component.xs.ts=1727205798045.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/cardincard"></dds-image-item> </dds-card-in-card-image> <dds-card-eyebrow slot="eyebrow" aria-hidden="true">How generative AI supercharges creativity and productivity</dds-card-eyebrow> <dds-card-heading slot="heading">The revolutionary content supply chain</dds-card-heading> <dds-card-cta-footer data-autoid="dds--card-cta-footer" icon-placement="right" slot="footer" cta-type="local" href="https://www.ibm.com/thought-leadership/institute-business-value/report/content-supply-chain" target="_self" class="bx--card__footer-icon-size"> Read the new report </dds-card-cta-footer> </dds-card-in-card> </div> </div> <div class="bx--content-block__children"> <div> <dds-card-group cards-per-row="3" grid-mode="narrow"> <dds-card-group-item href="https://www.ibm.com/resources/consulting/personalization-at-scale" target="_self" pictogram-placement="top" cta-type="local" aria-label="Read the report"> <div slot="image" class="card-image-thumbnail"> <dds-image id="image--1101144971" alt="People looking at computer together" slot="image" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-xl.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-xl-retina.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(min-width: 1312px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-xl.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(min-width: 1056px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-l-retina.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(min-width: 1056px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-l.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(min-width: 672px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-m-retina.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(min-width: 672px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-m.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-s-retina.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-s.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-xs-retina.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/00/00/0100222_Oppermann_PE.component.card-xs.ts=1727205798453.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card/image"></dds-image-item> </dds-image> </div> <dds-card-eyebrow slot="eyebrow" aria-hidden="true" class="bx--card__eyebrow"> The 5 pillars of personalization at scale </dds-card-eyebrow> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> Discover the blueprint for creating exceptional customer experiences </dds-card-heading> <dds-card-cta-footer icon-placement="right" cta-type="local" href="https://www.ibm.com/resources/consulting/personalization-at-scale" slot="footer" aria-hidden="true" target="_self" class="bx--card__footer-icon-size"> <span>Read the report</span> </dds-card-cta-footer> </dds-card-group-item> <dds-card-group-item href="https://www.ibm.com/thought-leadership/institute-business-value/report/generative-ai-experience-design" target="_blank" pictogram-placement="top" cta-type="local" aria-label="Learn five key insights"> <div slot="image" class="card-image-thumbnail"> <dds-image id="image--1216666729" alt="Businessmen using laptop together at desk" slot="image" 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srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7f/80/amv-textilebusinessa1446.component.card-m.ts=1727205798532.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy/image"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7f/80/amv-textilebusinessa1446.component.card-s-retina.ts=1727205798532.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy/image"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7f/80/amv-textilebusinessa1446.component.card-s.ts=1727205798532.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy/image"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7f/80/amv-textilebusinessa1446.component.card-xs-retina.ts=1727205798532.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy/image"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/stock-assets/getty/image/photography/7f/80/amv-textilebusinessa1446.component.card-xs.ts=1727205798532.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy/image"></dds-image-item> </dds-image> </div> <dds-card-eyebrow slot="eyebrow" aria-hidden="true" class="bx--card__eyebrow"> GenAI and design </dds-card-eyebrow> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> Disruption by design: Evolving experiences in the age of generative AI </dds-card-heading> <dds-card-cta-footer icon-placement="right" cta-type="local" href="https://www.ibm.com/thought-leadership/institute-business-value/report/generative-ai-experience-design" slot="footer" aria-hidden="true" target="_blank" class="bx--card__footer-icon-size"> <span>Get the report</span> </dds-card-cta-footer> </dds-card-group-item> <dds-card-group-item href="https://www.ibm.com/thought-leadership/institute-business-value/report/optimize-dxp" target="_self" pictogram-placement="top" cta-type="local"> <div slot="image" class="card-image-thumbnail"> <dds-image id="image--2013452047" alt="Young business crew working with new startup project in modern loft" slot="image" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/homepage/ul/g/c5/23/hp-features-race-in-the-workplace.component.card-xl.ts=1727205798660.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy_1636135958/image" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" 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srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/homepage/ul/g/c5/23/hp-features-race-in-the-workplace.component.card-m-retina.ts=1727205798660.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy_1636135958/image"></dds-image-item> <dds-image-item media="(min-width: 672px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/homepage/ul/g/c5/23/hp-features-race-in-the-workplace.component.card-m.ts=1727205798660.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy_1636135958/image"></dds-image-item> <dds-image-item media="(min-width: 481px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/homepage/ul/g/c5/23/hp-features-race-in-the-workplace.component.card-s-retina.ts=1727205798660.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy_1636135958/image"></dds-image-item> <dds-image-item media="(min-width: 481px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/homepage/ul/g/c5/23/hp-features-race-in-the-workplace.component.card-s.ts=1727205798660.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy_1636135958/image"></dds-image-item> <dds-image-item media="(max-width: 480px) and (min-resolution: 192dpi)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/homepage/ul/g/c5/23/hp-features-race-in-the-workplace.component.card-xs-retina.ts=1727205798660.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy_1636135958/image"></dds-image-item> <dds-image-item media="(max-width: 480px)" srcset="/content/dam/connectedassets-adobe-cms/worldwide-content/homepage/ul/g/c5/23/hp-features-race-in-the-workplace.component.card-xs.ts=1727205798660.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/card_group_with_card/blockcard/container/card_copy_1636135958/image"></dds-image-item> </dds-image> </div> <dds-card-eyebrow slot="eyebrow" aria-hidden="true" class="bx--card__eyebrow"> Optimizing DXP capabilities for CX success </dds-card-eyebrow> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> Organizations that prioritize customer experience transformation reported 3x higher revenue growth </dds-card-heading> <dds-card-cta-footer icon-placement="right" cta-type="local" href="https://www.ibm.com/thought-leadership/institute-business-value/report/optimize-dxp" slot="footer" aria-hidden="true" target="_self" class="bx--card__footer-icon-size"> <span>Learn five key insights</span> </dds-card-cta-footer> </dds-card-group-item> </dds-card-group> </div> </div> </div> </section> </div> <div horizontal-ruler> <dds-hr></dds-hr> </div> </div> </div> <div class="block-card-container container responsivegrid"> <dds-content-block-cards data-autoid="dds--content-block-cards" content-section-body> <a data-title="Resources" name="Resources" slot="heading"></a> <dds-content-block-heading slot="heading" data-autoid="dds--content-block__heading" role="heading"> <a data-title="Resources" name="Resources"></a> Resources </dds-content-block-heading> <dds-card-group cards-per-row="3" grid-mode="border"> <dds-card-group-item href="https://www.ibm.com/blog/3-ways-ibm-and-adobe-are-transforming-content-supply-chains-with-generative-ai/" target="_self" pictogram-placement="top" cta-type="blog" no-poster="true"> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> Transform your content supply chain </dds-card-heading> <p>3 ways IBM and Adobe are transforming content supply chains with generative AI.</p> <dds-card-cta-footer icon-placement="right" cta-type="blog" href="https://www.ibm.com/blog/3-ways-ibm-and-adobe-are-transforming-content-supply-chains-with-generative-ai/" slot="footer" aria-hidden="true" target="_self" class="bx--card__footer-icon-size"> </dds-card-cta-footer> </dds-card-group-item> <dds-card-group-item href="https://www.ibm.com/think/insights/data-is-essential-building-an-effective-generative-ai-marketing-strategy" target="_self" pictogram-placement="top" cta-type="blog" no-poster="true"> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> Generative AI marketing strategy </dds-card-heading> <p>Data is essential: Building an effective generative AI marketing strategy.</p> <dds-card-cta-footer icon-placement="right" cta-type="blog" href="https://www.ibm.com/think/insights/data-is-essential-building-an-effective-generative-ai-marketing-strategy" slot="footer" aria-hidden="true" target="_self" class="bx--card__footer-icon-size"> </dds-card-cta-footer> </dds-card-group-item> <dds-card-group-item href="https://www.ibm.com/downloads/cas/AZDQ5DKW" target="_blank" pictogram-placement="top" cta-type="pdf" no-poster="true"> <dds-card-heading role="heading" aria-level="3" slot="heading" class="bx--card__heading"> Crafting personalization at scale </dds-card-heading> <p>Unlock the content supply chain, CX orchestration and intelligent commerce.</p> <dds-card-cta-footer icon-placement="right" cta-type="pdf" href="https://www.ibm.com/downloads/cas/AZDQ5DKW" slot="footer" aria-hidden="true" target="_blank" class="bx--card__footer-icon-size"> </dds-card-cta-footer> </dds-card-group-item> </dds-card-group> </dds-content-block-cards> </div> <div class="cta-section"> <a data-title="Related solutions" name="Related+solutions"></a> <dds-cta-block class=" " content-section-body no-border> <dds-content-block-heading class=""> <a data-title="Related solutions" name="Related+solutions"></a> Related solutions </dds-content-block-heading> <dds-cta-block-item-row no-border> <dds-cta-block-item> <dds-content-item-heading> Experience, product and service design </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-1cf7e86ce9" data-dynamic-inner-content="description"> <p>IBM iX helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.</p> </div> </dds-content-item-paragraph> </dds-content-item-copy> <dds-text-cta cta-type="local" icon-placement="right" href="https://www.ibm.com/consulting/ibmix" target="_self" aria-label="Learn more" data-dynamic-properties="{"ctaUrl":"href"}" data-dynamic-inner-content="ctaLabel" slot="footer">Learn more </dds-text-cta> </dds-cta-block-item> <dds-cta-block-item> <dds-content-item-heading> Customer experience consulting </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-0aa1a65be9" data-dynamic-inner-content="description"> <p>Envision, design and deliver smarter experiences that help earn loyalty and trust across the customer lifecycle.</p> </div> </dds-content-item-paragraph> </dds-content-item-copy> <dds-text-cta cta-type="local" icon-placement="right" href="https://www.ibm.com/consulting/customer-experience" target="_self" aria-label="Learn more" data-dynamic-properties="{"ctaUrl":"href"}" data-dynamic-inner-content="ctaLabel" slot="footer">Learn more </dds-text-cta> </dds-cta-block-item> <dds-cta-block-item> <dds-content-item-heading> Intelligent marketing transformation </dds-content-item-heading> <dds-content-item-copy> <dds-content-item-paragraph> <div class="cms-richtext " id="rich-text-9db534889e" data-dynamic-inner-content="description"> <p>Transform your marketing organization across people, process and platform to remove complexity, unlock efficiency increase customer engagement and drive growth.</p> </div> </dds-content-item-paragraph> </dds-content-item-copy> <dds-text-cta cta-type="local" icon-placement="right" href="https://www.ibm.com/consulting/marketing" target="_self" aria-label="Learn more" data-dynamic-properties="{"ctaUrl":"href"}" data-dynamic-inner-content="ctaLabel" slot="footer">Learn more </dds-text-cta> </dds-cta-block-item> </dds-cta-block-item-row> </dds-cta-block> </div> <div class="item-horizontal-group"> <div class="bx--content-block"> <a data-title="IBM Garage" name="IBM+Garage"></a> <dds-content-block-horizontal content-section-body> <dds-content-block-heading role="heading" aria-level="2" data-autoid="dds--content-block__heading" slot="heading"> Co-create with IBM Garage ™ </dds-content-block-heading> <div class="content-item-horizontal"> <dds-content-item-horizontal-media align="right" data-autoid="dds--content-item-horizontal-media"> <dds-image id="image-1025530499" alt="Woman and man collaborate at conference room table" slot="media" default-src="/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/ibs/ul/g/29/3a/2018_CaitOppermann_Zurich_DSC35649.component.item-horizontal-with-media-right-xl.ts=1727205800428.jpg/content/adobe-cms/us/en/consulting/adobe/jcr:content/root/table_of_contents/body/content_section_styl/content-section-body/item_horizontal_grou/items/item_horizontal_with/image" class=""> <dds-image-item media="(min-width: 1312px) and (min-resolution: 192dpi)" 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