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class="more-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1427142"><a href="#">More <i class="fa fa-chevron-down"></i></a> <ul class="sub-menu"> <li id="menu-item-1427691" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1427691"><a href="https://www.practicalecommerce.com/tag/podcasts" data-wpel-link="internal">“Ecommerce Conversations” Podcast</a></li> <li id="menu-item-1544727" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1544727"><a href="https://www.practicalecommerce.com/webcasts" data-wpel-link="internal">Webcasts</a></li> </ul> </li> <li id="menu-item-1427143" class="spacer menu-item menu-item-type-custom menu-item-object-custom menu-item-1427143"><a href="#">|</a></li> <li id="menu-item-1427144" class="show-on-sticky menu-item menu-item-type-post_type menu-item-object-page menu-item-1427144"><a href="https://www.practicalecommerce.com/about-us" data-wpel-link="internal">About</a></li> </ul></div> <div id="header-search-container"> <form role="search" method="get" id="searchform" action="https://www.practicalecommerce.com"><input type="text" value="" name="s" id="s" placeholder="Keyword or phrase..." /><button type="submit" id="searchsubmit" value="Search" ><i class="fa fa-search"></i></button></form> <button class="search-close"><i class="fa fa-close"></i></button> </div> </div> <div class="newsletter-signup"> <a class="sign-up-button" href="/newsletter-signup" data-wpel-link="internal"><i class="fa fa-envelope"></i> Sign Up</a> </div> </div> </div> <div class="main row"> <div class="content column col8"> <div class="breadcrumbs"> Articles by: Carolyn Mara </div> <div class="author-pg-box" style="border:1px solid #ccc;padding:3% 10% 3% 3%;margin-bottom:10px"> <h3>Carolyn Mara</h3> <div class="wmtauthorimage"> <img src="https://www.practicalecommerce.com/wp-content/uploads/userphoto/2422.jpg" alt="Carolyn Mara" width="100" height="130" class="photo" align="left" loading="lazy" /> </div> <p> <p>Carolyn Mara is an award-winning photographer, writer, painter, and online performance artist who specializes in creating artwork with a mop and bucket.</p> <p>See her work or reach out to her on <a href="https://www.instagram.com/carolyn_mara/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Instagram</a> or <a href="https://www.tiktok.com/@carolynmara?lang=en" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">TikTok</a>, and view her current inventory gallery at <a href="https://www.carolynmara.com/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">CarolynMara.com</a>.</p> </p> <br clear="left"> </div> <ul class='wmtposts'> <li class="postlist"> <a href="https://www.practicalecommerce.com/tiktok-marketing-done-right" class="thumb-link" aria-label="Read more about TikTok Marketing Done Right" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/03/TikTok-Marketing-Done-Right-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot from Vineyard Vines' video showing a "whale" walking in a humorous video" decoding="async" fetchpriority="high" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/03/TikTok-Marketing-Done-Right-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/03/TikTok-Marketing-Done-Right-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/03/TikTok-Marketing-Done-Right.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/tiktok-marketing-done-right" data-wpel-link="internal">TikTok Marketing Done Right</a></h2> <div> <h6> March 31, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/5-examples-of-off-site-social-proof" class="thumb-link" aria-label="Read more about 5 Examples of Off-site Social Proof" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/03/5-Examples-of-Off-site-Social-Proof-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot of a dog on Boxed Water's Instagram page" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/03/5-Examples-of-Off-site-Social-Proof-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/03/5-Examples-of-Off-site-Social-Proof-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/03/5-Examples-of-Off-site-Social-Proof.jpg 400w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/5-examples-of-off-site-social-proof" data-wpel-link="internal">5 Examples of Off-site Social Proof</a></h2> <div> <h6> March 14, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/instagram-shops-tips-and-strategies" class="thumb-link" aria-label="Read more about Instagram Shops: Tips and Strategies" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/03/Instagram-Shops-Tips-and-Strategies-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot of Hershel Supply's Instagram shop" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/03/Instagram-Shops-Tips-and-Strategies-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/03/Instagram-Shops-Tips-and-Strategies-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/03/Instagram-Shops-Tips-and-Strategies.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/instagram-shops-tips-and-strategies" data-wpel-link="internal">Instagram Shops: Tips and Strategies</a></h2> <div> <h6> March 8, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-twitter" class="thumb-link" aria-label="Read more about The Best Ecommerce Content for Twitter" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/03/The-Best-Ecommerce-Content-for-Twitter-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot of tweet from Disney+ showing "Beauty and the Beast"" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/03/The-Best-Ecommerce-Content-for-Twitter-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/03/The-Best-Ecommerce-Content-for-Twitter-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/03/The-Best-Ecommerce-Content-for-Twitter.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-twitter" data-wpel-link="internal">The Best Ecommerce Content for Twitter</a></h2> <div> <h6> March 1, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/behind-the-scenes-content-is-authentic-storytelling" class="thumb-link" aria-label="Read more about Behind-the-scenes Content Is Authentic Storytelling" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/02/Behind-the-scenes-Content-Is-Authentic-Storytelling-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot of Warby Parker post showing the outside of a physical store" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/02/Behind-the-scenes-Content-Is-Authentic-Storytelling-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/02/Behind-the-scenes-Content-Is-Authentic-Storytelling-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/02/Behind-the-scenes-Content-Is-Authentic-Storytelling.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/behind-the-scenes-content-is-authentic-storytelling" data-wpel-link="internal">Behind-the-scenes Content Is Authentic Storytelling</a></h2> <div> <h6> February 24, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-linkedin" class="thumb-link" aria-label="Read more about The Best Ecommerce Content for LinkedIn" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/02/The-Best-Ecommerce-Content-for-LinkedIn-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="LinkedIn logo on a smarphone screen" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/02/The-Best-Ecommerce-Content-for-LinkedIn-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/02/The-Best-Ecommerce-Content-for-LinkedIn-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/02/The-Best-Ecommerce-Content-for-LinkedIn.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-linkedin" data-wpel-link="internal">The Best Ecommerce Content for LinkedIn</a></h2> <div> <h6> February 13, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> We've addressed the best ecommerce content for Instagram, Facebook, and Pinterest. This post discusses dos and don'ts for content on LinkedIn. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/9-types-of-influencer-marketing-campaigns" class="thumb-link" aria-label="Read more about 9 Types of Influencer Marketing Campaigns" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/02/9-Types-of-Influencer-Marketing-Campaigns-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a young female Gymshark brand ambassador" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/02/9-Types-of-Influencer-Marketing-Campaigns-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/02/9-Types-of-Influencer-Marketing-Campaigns-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/02/9-Types-of-Influencer-Marketing-Campaigns.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/9-types-of-influencer-marketing-campaigns" data-wpel-link="internal">9 Types of Influencer Marketing Campaigns</a></h2> <div> <h6> February 8, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/4-successful-influencer-marketing-campaigns" class="thumb-link" aria-label="Read more about 4 Successful Influencer Marketing Campaigns" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/01/4-Successful-Influencer-Marketing-Campaigns-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot from Loot Crate video on YouTube" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/01/4-Successful-Influencer-Marketing-Campaigns-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/01/4-Successful-Influencer-Marketing-Campaigns-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/01/4-Successful-Influencer-Marketing-Campaigns.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/4-successful-influencer-marketing-campaigns" data-wpel-link="internal">4 Successful Influencer Marketing Campaigns</a></h2> <div> <h6> January 23, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-pinterest" class="thumb-link" aria-label="Read more about The Best Ecommerce Content for Pinterest" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/01/The-Best-Ecommerce-Content-for-Pinterest-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Sample Etsy pin showing how to make a rope hanger" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/01/The-Best-Ecommerce-Content-for-Pinterest-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/01/The-Best-Ecommerce-Content-for-Pinterest-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/01/The-Best-Ecommerce-Content-for-Pinterest.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-pinterest" data-wpel-link="internal">The Best Ecommerce Content for Pinterest</a></h2> <div> <h6> January 10, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/5-social-commerce-must-haves-for-2022" class="thumb-link" aria-label="Read more about 5 Social Commerce Must-haves for 2022" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/01/5-Social-Commerce-Must-haves-for-2022-b-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot from Glossier's Instagram page of a young female" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/01/5-Social-Commerce-Must-haves-for-2022-b-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/01/5-Social-Commerce-Must-haves-for-2022-b-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/01/5-Social-Commerce-Must-haves-for-2022-b.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/5-social-commerce-must-haves-for-2022" data-wpel-link="internal">5 Social Commerce Must-haves for 2022</a></h2> <div> <h6> January 4, 2022 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Social media is upending global ecommerce. In China, the world's largest ecommerce market, online buying is a social experience, with live-streaming, in-app purchases, and content. Elsewhere, Facebook's impact will only increase given its massive size, native data collection, and growing set of ecommerce tools. Here are five social commerce must-haves for 2022. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-facebook" class="thumb-link" aria-label="Read more about The Best Ecommerce Content for Facebook" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/The-Best-Ecommerce-Content-for-Facebook-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot from ModCloth's Facebook page of a female in front of an outdoor Christmas tree" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/The-Best-Ecommerce-Content-for-Facebook-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/The-Best-Ecommerce-Content-for-Facebook-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/The-Best-Ecommerce-Content-for-Facebook.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-facebook" data-wpel-link="internal">The Best Ecommerce Content for Facebook</a></h2> <div> <h6> December 21, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. In this post, I’ve collected seven types of content on the world’s leading social platform for merchants to stand out, connect with an audience, and grow a following. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/social-media-demographics-by-platform" class="thumb-link" aria-label="Read more about Social Media Demographics by Platform" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/Social-Media-Demographics-by-Platform-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of dozens of people holding images of themselves" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/Social-Media-Demographics-by-Platform-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/Social-Media-Demographics-by-Platform-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/Social-Media-Demographics-by-Platform.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/social-media-demographics-by-platform" data-wpel-link="internal">Social Media Demographics by Platform</a></h2> <div> <h6> December 14, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Social media marketing can make or break an ecommerce company. But knowing which social site to focus on is often difficult. To that end, I've compiled critical audience demographics for the leading social platforms. What follows will hopefully assist in identifying the best options for your business. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-15-crafting-an-image-start-to-finish" class="thumb-link" aria-label="Read more about Product Photography, Part 15: Crafting an Image Start to Finish" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/12/Product-Photography-Part-15-Crafting-an-Image-Start-to-Finish-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/12/Product-Photography-Part-15-Crafting-an-Image-Start-to-Finish-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/Product-Photography-Part-15-Crafting-an-Image-Start-to-Finish-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/12/Product-Photography-Part-15-Crafting-an-Image-Start-to-Finish.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-15-crafting-an-image-start-to-finish" data-wpel-link="internal">Product Photography, Part 15: Crafting an Image Start to Finish</a></h2> <div> <h6> December 9, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I've addressed to a single image using only my iPhone and three editing tools. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-14-optimizing-for-speed-search" class="thumb-link" aria-label="Read more about Product Photography, Part 14: Optimizing for Speed, Search" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-Part-14-Optimizing-for-Speed-Search-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-Part-14-Optimizing-for-Speed-Search-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-Part-14-Optimizing-for-Speed-Search-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-Part-14-Optimizing-for-Speed-Search.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-14-optimizing-for-speed-search" data-wpel-link="internal">Product Photography, Part 14: Optimizing for Speed, Search</a></h2> <div> <h6> November 29, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I'll address making your photos faster to download and more visible in Google's image search. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-instagram" class="thumb-link" aria-label="Read more about The Best Ecommerce Content for Instagram" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/11/The-Best-Ecommerce-Content-for-Instagram-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image from Nike's Instagram page of a female athlete" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/11/The-Best-Ecommerce-Content-for-Instagram-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/The-Best-Ecommerce-Content-for-Instagram-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/The-Best-Ecommerce-Content-for-Instagram.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/the-best-ecommerce-content-for-instagram" data-wpel-link="internal">The Best Ecommerce Content for Instagram</a></h2> <div> <h6> November 24, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I've collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-13-special-edits" class="thumb-link" aria-label="Read more about Product Photography, Part 13: Special Edits" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-Part-13-Special-Edits-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-Part-13-Special-Edits-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-Part-13-Special-Edits-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-Part-13-Special-Edits.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-13-special-edits" data-wpel-link="internal">Product Photography, Part 13: Special Edits</a></h2> <div> <h6> November 22, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Special post-production edits can help create the perfect product images. This is the 13th installment in my series on helping ecommerce merchants create better product images. In this installment, I'll look at advanced editing techniques. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-12-color-correction-and-presets" class="thumb-link" aria-label="Read more about Product Photography, Part 12: Color Correction and Presets" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-12-Color-Correction-and-Presets-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-12-Color-Correction-and-Presets-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-12-Color-Correction-and-Presets-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/Product-Photography-12-Color-Correction-and-Presets.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-12-color-correction-and-presets" data-wpel-link="internal">Product Photography, Part 12: Color Correction and Presets</a></h2> <div> <h6> November 9, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Color correction is the process of adjusting a photo to match the actual subject. It's among the most important parts of editing product photos, given the importance of an exact color match. This is the 12th installment in my series on helping ecommerce merchants create better product images. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-11-image-editing" class="thumb-link" aria-label="Read more about Product Photography, Part 11: Image Editing" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-11-Image-Editing-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-11-Image-Editing-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-11-Image-Editing-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-11-Image-Editing.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-11-image-editing" data-wpel-link="internal">Product Photography, Part 11: Image Editing</a></h2> <div> <h6> October 26, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Editing is a critical step in producing product photos that engage ecommerce shoppers. If you can’t make what you’re selling stand out, consumers will not likely buy it. This is the 11th installment in my series on helping ecommerce merchants create better product images. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-10-lines-as-design-elements" class="thumb-link" aria-label="Read more about Product Photography, Part 10: Lines as Design Elements" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-10-Lines-as-Design-Elements-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-10-Lines-as-Design-Elements-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-10-Lines-as-Design-Elements-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-10-Lines-as-Design-Elements.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-10-lines-as-design-elements" data-wpel-link="internal">Product Photography, Part 10: Lines as Design Elements</a></h2> <div> <h6> October 21, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/my-3-rules-for-social-media-success" class="thumb-link" aria-label="Read more about My 3 Rules for Social Media Success" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/10/My-3-Rules-for-Social-Media-Success-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/10/My-3-Rules-for-Social-Media-Success-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/My-3-Rules-for-Social-Media-Success-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/My-3-Rules-for-Social-Media-Success.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/my-3-rules-for-social-media-success" data-wpel-link="internal">My 3 Rules for Social Media Success</a></h2> <div> <h6> October 19, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-9-advanced-composition" class="thumb-link" aria-label="Read more about Product Photography, Part 9: Advanced Composition" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-9-Advanced-Composition-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-9-Advanced-Composition-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-9-Advanced-Composition-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-9-Advanced-Composition.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-9-advanced-composition" data-wpel-link="internal">Product Photography, Part 9: Advanced Composition</a></h2> <div> <h6> October 12, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> I discussed in my previous post two compositional rules that could make your product photography more engaging. I'll expand on that subject in this article. This is the ninth installment of my series to help ecommerce merchants take better product images. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-8-composition-essentials" class="thumb-link" aria-label="Read more about Product Photography, Part 8: Composition Essentials" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-8-Composition-Essentials-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-8-Composition-Essentials-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-8-Composition-Essentials-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Product-Photography-Part-8-Composition-Essentials.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-8-composition-essentials" data-wpel-link="internal">Product Photography, Part 8: Composition Essentials</a></h2> <div> <h6> October 5, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Photo composition refers to the arrangement of an image's items and elements. For product photography, composition has one goal: create an image that draws a shopper closer to purchase. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-7-magnification-and-close-ups" class="thumb-link" aria-label="Read more about Product Photography, Part 7: Magnification and Close-ups" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-7-Magnification-and-Close-ups-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-7-Magnification-and-Close-ups-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-7-Magnification-and-Close-ups-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-7-Magnification-and-Close-ups.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-7-magnification-and-close-ups" data-wpel-link="internal">Product Photography, Part 7: Magnification and Close-ups</a></h2> <div> <h6> September 29, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> The best product photos provide online shoppers with precise detail to know what to expect when the goods arrive. Specialty magnified shots can help. This is the seventh post in my series on helping ecommerce merchants elevate their product photography. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-6-selecting-a-lens" class="thumb-link" aria-label="Read more about Product Photography, Part 6: Selecting a Lens" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-6-Selecting-a-Lens-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-6-Selecting-a-Lens-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-6-Selecting-a-Lens-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-6-Selecting-a-Lens.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-6-selecting-a-lens" data-wpel-link="internal">Product Photography, Part 6: Selecting a Lens</a></h2> <div> <h6> September 21, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Choosing the best camera lens depends on the products you’re shooting and on the camera itself. This is the sixth post in my series to help ecommerce merchants take better product photos. “Part 1” addressed the importance of backdrops. “Part 2” explained tripods. “Part 3” examined the fundamentals of artificial lighting. “Part 4” reviewed angles and viewpoints, and “Part 5” described how to select a camera. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-5-choosing-a-camera" class="thumb-link" aria-label="Read more about Product Photography, Part 5: Choosing a Camera" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-5-Choosing-a-Camera-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-5-Choosing-a-Camera-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-5-Choosing-a-Camera-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-5-Choosing-a-Camera.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-5-choosing-a-camera" data-wpel-link="internal">Product Photography, Part 5: Choosing a Camera</a></h2> <div> <h6> September 14, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> I'm frequently asked to recommend a camera. Sometimes folks inquire about the camera I use to display my artwork online. But both queries miss the point. Knowing how to use a camera is far more important than the unit itself. Nonetheless, choosing a suitable camera is critical. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-4-angles-and-viewpoints" class="thumb-link" aria-label="Read more about Product Photography, Part 4: Angles and Viewpoints" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-4-Viewpoints-and-Angles-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Close-up photo of a camera lense" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-4-Viewpoints-and-Angles-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-4-Viewpoints-and-Angles-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Product-Photography-Part-4-Viewpoints-and-Angles.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-4-angles-and-viewpoints" data-wpel-link="internal">Product Photography, Part 4: Angles and Viewpoints</a></h2> <div> <h6> September 5, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-3-artificial-lighting-basics" class="thumb-link" aria-label="Read more about Product Photography, Part 3: Artificial Lighting Basics" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-3-Artificial-Lighting-Basics-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-3-Artificial-Lighting-Basics-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-3-Artificial-Lighting-Basics-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-3-Artificial-Lighting-Basics.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-3-artificial-lighting-basics" data-wpel-link="internal">Product Photography, Part 3: Artificial Lighting Basics</a></h2> <div> <h6> August 25, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Quality product photography has less to do with a camera and lenses and more with lighting and its use. Thus if you're looking to improve product photos, learn about proper lighting. This is the third post in my series on helping ecommerce merchants take better product photos. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-2-selecting-tripods" class="thumb-link" aria-label="Read more about Product Photography, Part 2: Selecting Tripods" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-2-Selecting-Tripods-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a camera lens" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-2-Selecting-Tripods-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-2-Selecting-Tripods-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-2-Selecting-Tripods.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-2-selecting-tripods" data-wpel-link="internal">Product Photography, Part 2: Selecting Tripods</a></h2> <div> <h6> August 17, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> How do you create flawless product photos? It's often as simple as using the right tripod. A tripod allows you to level horizontal lines and keep your camera fixed and steady during shoots. This is the second post in my series aimed at helping ecommerce merchants take better product photos. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/product-photography-part-1-choosing-backdrops" class="thumb-link" aria-label="Read more about Product Photography, Part 1: Choosing Backdrops" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-1-Choosing-Backdrops-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a camera" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-1-Choosing-Backdrops-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-1-Choosing-Backdrops-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/08/Product-Photography-Part-1-Choosing-Backdrops.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/photography" class="cat-link" data-wpel-link="internal"> Photography & Video</a> <h2><a href="https://www.practicalecommerce.com/product-photography-part-1-choosing-backdrops" data-wpel-link="internal">Product Photography, Part 1: Choosing Backdrops</a></h2> <div> <h6> August 5, 2021 • <a rel="author" title="Posts by Carolyn Mara" href="https://www.practicalecommerce.com/author/carolyn-mara" data-wpel-link="internal">Carolyn Mara</a> </h6> <p> Choosing a backdrop is the first step in product photography. Pairing a product with the right background is crucial when trying to convince shoppers to make a purchase. This post is the first in a series aimed at helping merchants take better product photos. </p> </div> </li> </ul> </div> <div class="sidebar column col4"> <section class="sidebar-tabs"> <div class="sidebar-tab-title">Popular</div> <div id="sidebar-tab-popular"><ul><li><a href="https://www.practicalecommerce.com/data-suggest-solid-2024-holiday-sales" onclick="ga('send','event','Popular','Data Suggest Solid 2024 Holiday Sales');" data-wpel-link="internal"><img width="70" height="47" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Data-Suggest-Solid-Holiday-Sales-Growth-300x200.jpg" class="attachment-70x47 size-70x47 wp-post-image" alt="Blackboard with bar chart and santa hat" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Data-Suggest-Solid-Holiday-Sales-Growth-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/Data-Suggest-Solid-Holiday-Sales-Growth.jpg 360w" sizes="(max-width: 70px) 100vw, 70px" 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