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class="product-information"> <div class="add-to-cart right grid_4 omega"><h2>Course Overview</h2><div class="img course-logo"><img src="https://web.archive.org/web/20150616160738im_/http://www.newsu.org/sites/default/files/imagecache/course-logo/iStock_000020087802XSmall_0.jpg" alt="" title="" width="198" height="131"/></div> <dl> <dt>Title:</dt><dd>Web Headlines & SEO Essentials (December 2015)</dd> <dt>Type:</dt><dd>Online Group Seminar</dd> <dt>Cost:</dt><dd><span class="product-info product display"><span class="uc-price-product uc-price-display uc-price">$299.00</span></span></dd> <dt class="time-estimate">Time Estimate:</dt><dd class="time-estimate">The content of this course unfolds over two weeks. There are few scheduled meeting times, except for several live discussions, so you'll be able to learn on a schedule that works for you. The minimum time commitment each week is five to seven hours.</dd> </dl><form action="/web/20150616160738/http://www.newsu.org/courses/web-headlines-seo-essentials-december-2015" accept-charset="UTF-8" method="post" id="uc-product-add-to-cart-form-494321"> <div class="form-wrapper"><input type="hidden" name="qty" id="edit-qty" value="1"/> <input type="hidden" name="submit" id="edit-submit-494321" value="Add to cart" class="node-add-to-cart"/> <p>This online group seminar is not currently accepting applications.</p><input type="hidden" name="form_build_id" id="form-N37YaL1hu28k3hPEWl6TNFHP8XH_O62fKfvmcUrrbNw" value="form-N37YaL1hu28k3hPEWl6TNFHP8XH_O62fKfvmcUrrbNw"/> <input type="hidden" name="form_id" id="edit-uc-product-add-to-cart-form-494321" value="uc_product_add_to_cart_form_494321"/> </div></form> <div class="description"><h3>About Online Group Seminars</h3><p>In an <strong>online group seminar,</strong> you will gather with other participants in a virtual space, logging in from anywhere, day or night, over the course of several weeks. A faculty member guides the group through new material, moderates discussions and provides individual feedback.</p></div></div></div> <dl class="ogs-info"> <dt class="date-message">We will offer this online group seminar on the following dates in 2015:</dt> <dd class="date"><strong>November 30</strong> to <strong>December 15, 2015</strong></dd> <dd class="application-message">Applications are due by: <strong>October 30, 2015</strong> </dd> </dl> <div id="mission" class="og-mission"><p>Headlines appear on the Web with photos, graphics or other type, but usually they stand alone. That means you've only got a few words—and a few seconds—to tell readers what the story (or blog posting, video or photo gallery) is about. In this course, we'll focus on considerations unique to the Web. Chief among these, of course, is SEO – a set of technologies and techniques that can bring more eyes to your content and more visitors to your site.</p> <p>Review a <a href="https://web.archive.org/web/20150616160738/http://newsu.org/course_files/nwsu-seo-headlines-2014c/pdf/OGS_SEO_Syllabus.pdf">syllabus</a> for the course.</p></div> <div class="field field-type-text field-objectives"> <h6>What Will I Learn:</h6> <div class="field-item odd"> <ul> <li>The principles of good headline writing, regardless of platform </li> <li>How search engines work and the elements that contribute to the “find-ability” of a web page </li> <li>The elements that should – and should not – be included in a good web headline </li> <li>How to use tools to track what people are looking for, and how they're searching for it </li> </ul> </div> </div> <div class="field field-type-text field-audience"> <h6>Who should take this course:</h6> <div class="field-item odd"> <p>Editors, web producers, reporters, bloggers and anyone who posts content with headlines to the Web. This course is for anyone who wants to draw more visitors to your site with effective headlines.</p> </div> </div> <div class="field field-type-nodereference field-instructor"> <h6>Course Instructor:</h6> <div class="field-item odd"> <div id="node-276536" class="node clear-block"> <h2><a href="/web/20150616160738/http://www.newsu.org/about/instructors/john-schlander" title="John Schlander">John Schlander</a></h2> <div class="meta"> </div> <div class="content"> <p>John Schlander is digital general manager at the Tampa Bay Times and its website, <a href="https://web.archive.org/web/20150616160738/http://tampabay.com/">tampabay.com</a>, and adjunct faculty at The Poynter Institute. He leads efforts to connect content, audience and commerce. He serves on the newsroom’s Senior Editors Group, the Advertising Senior Management Team and the Digital Operating Team. His responsibilities include tampabay.com's user experience, audience development, SEO and analytics.</p> </div> </div> </div> </div> </div> </div> </div>  </div> </div> </div> <div id="sidebar-right" class="column sidebar grid_4 omega"> <div id="block-views-related_courses-block_1" class=" block block-views"> <h3 class="block-title">Related Courses and Content</h3> <div class="content"> <div class="view view-related-courses related-courses-block view-dom-id-2"> <div class="row-1 odd first last views-row"> <div class="field-related-courses-nid"> <div class="field-item field-item-0"><a href="/web/20150616160738/http://www.newsu.org/courses/web-headlines-seo-essentials-december-2015" class="active"><a href="/web/20150616160738/http://www.newsu.org/courses/writing-headlines-web-seo">Writing Online Headlines: SEO and Beyond</a></a></div><div class="field-item field-item-1"><a href="/web/20150616160738/http://www.newsu.org/courses/web-headlines-seo-essentials-december-2015" class="active"><a href="/web/20150616160738/http://www.newsu.org/digital-headlines">Writing Headlines for Digital and Mobile Media</a></a></div><div class="field-item field-item-2"><a href="/web/20150616160738/http://www.newsu.org/courses/web-headlines-seo-essentials-december-2015" class="active"><a href="/web/20150616160738/http://www.newsu.org/writing-for-websites">Writing for Your Website: How to Make Readers Stick</a></a></div><div class="field-item field-item-3"><a href="/web/20150616160738/http://www.newsu.org/courses/web-headlines-seo-essentials-december-2015" class="active"><a href="/web/20150616160738/http://www.newsu.org/courses/ACES-editing-certificate">Poynter ACES Certificate in Editing</a></a></div><div class="field-item field-item-4"><a href="/web/20150616160738/http://www.newsu.org/courses/web-headlines-seo-essentials-december-2015" class="active"><a href="/web/20150616160738/http://www.newsu.org/courses/using-analytics-drive-website-success">Using Analytics to Drive Website Success</a></a></div> </div> </div> </div> </div> </div><div id="block-views-training_tips-block_1" class=" block block-views"> <h3 class="block-title">Training Tip of the Day</h3> <div class="content"> <div class="view view-training-tips training-tips-block view-dom-id-3"> <ul class="views-items training-tips"> <li class="views-item row-1 odd first last"> <div class="field-tip-value"> <a href="/web/20150616160738/http://www.newsu.org/resources/training-tips"><strong>Tip #715:</strong> Tweet like you talk. 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