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margin: 0 0 0.5em 0.5em; text-align:left; border: 1px solid #916f6f; width:175px;"> <tbody><tr> <td style="font-size: 95%; text-align:center; color:White; background-color:#916f6f"><b>This might be</b><br /><a href="/wiki/Skepticism" title="Skepticism"><font size="4" color="White"><b>Skepticism</b></font></a> </td></tr> <tr> <td style="background-color:#D3C5C5;" align="center"><a href="/wiki/Category:Skepticism" title="Category:Skepticism"><img alt="Icon skepticism.svg" src="/w/images/thumb/c/c6/Icon_skepticism.svg/100px-Icon_skepticism.svg.png" decoding="async" width="100" height="100" srcset="/w/images/thumb/c/c6/Icon_skepticism.svg/150px-Icon_skepticism.svg.png 1.5x, /w/images/thumb/c/c6/Icon_skepticism.svg/200px-Icon_skepticism.svg.png 2x" data-file-width="200" data-file-height="200" /></a> </td></tr> <tr> <td style="font-size: 95%; color:White; background-color:#916f6f; text-align:center;"><b>But we're not sure</b> </td></tr> <tr> <td style="font-size: 95%; background-color:#D3C5C5;"> <ul><li><a href="/wiki/Extraordinary_claims_require_extraordinary_evidence" title="Extraordinary claims require extraordinary evidence">Extraordinary claims require extraordinary evidence</a></li> <li><a href="/wiki/Pseudoskepticism" title="Pseudoskepticism">Pseudoskepticism</a></li> <li><a href="/wiki/Category:Skepticism-related_stubs" title="Category:Skepticism-related stubs">Skepticism-related stubs</a></li> <li><a href="/wiki/Russell%27s_Teapot" title="Russell's Teapot">Russell's Teapot</a></li> <li><a href="/wiki/Here_be_Dragons" title="Here be Dragons">Here be Dragons</a></li> <li><a href="/wiki/Rationality" title="Rationality">Rationality</a></li></ul> </td></tr> <tr> <td style="font-size: 95%; color:White; background-color:#916f6f; text-align:center;"><b>Who's asking?</b> </td></tr> <tr> <td style="font-size: 95%; background-color:#D3C5C5;"> <ul><li><a href="/wiki/Mark_Twain" title="Mark Twain">Mark Twain</a></li> <li><a href="/wiki/Christopher_Hitchens" title="Christopher Hitchens">Christopher Hitchens</a></li> <li><a href="/wiki/Lucretius" title="Lucretius">Lucretius</a></li> <li><a href="/wiki/AronRa" title="AronRa">AronRa</a></li> <li><a href="/wiki/Debunkatron" title="Debunkatron">Debunkatron</a></li> <li><a href="/wiki/TheAmazingAtheist" title="TheAmazingAtheist">TheAmazingAtheist</a></li></ul> <div class="vte plainlinks" style="font-size:smaller; text-align:center;"><a href="/wiki/Template:Skepnav" title="Template:Skepnav">v</a> - <a href="/wiki/Template_talk:Skepnav" title="Template talk:Skepnav">t</a> - <a rel="nofollow" class="external text" href="https://rationalwiki.org/w/index.php?title=Template:Skepnav&action=edit">e</a></div> </td></tr></tbody></table> <p>The <b>Advertising Standards Authority</b> is the <a href="/wiki/United_Kingdom" title="United Kingdom">UK</a> advertising industry's self-regulatory body, dealing with misleading advertising in the UK so as to head off more stringent government regulation. Surprisingly, it actually works really well. </p><p>An ASA ruling has no direct legal force. However, being ruled against and then defying the ruling makes a conviction under trading standards regulations almost a slam-dunk. </p><p>It is a particular delight when dealing with the claims of <a href="/wiki/Alternative_medicine" title="Alternative medicine">alternative medicine</a> woomeisters, and getting them to stop claiming dangerous rubbish.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1">[1]</a></sup> The Nightingale Collaboration in particular has used ASA complaints about quacks to great effect.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2">[2]</a></sup> </p><p>There is an equivalent Irish body, ASAI (Advertising Standards Authority for Ireland),<sup id="cite_ref-3" class="reference"><a href="#cite_note-3">[3]</a></sup> which was similarly set up by the advertising industry and is similarly harsh on bad alternative medicine claims.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4">[4]</a></sup> </p> <h2><span class="mw-headline" id="External_links">External links</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_Standards_Authority&action=edit&section=1" title="Edit section: External links">edit</a><span class="mw-editsection-bracket">]</span></span></h2> <ul><li><a rel="nofollow" class="external text" href="http://www.asa.org.uk">Home page</a></li></ul> <h2><span class="mw-headline" id="References">References</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_Standards_Authority&action=edit&section=2" title="Edit section: References">edit</a><span class="mw-editsection-bracket">]</span></span></h2> <div class="references-small" style="font-size:90%;"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><a href="#cite_ref-1">↑</a></span> <span class="reference-text"><a rel="nofollow" class="external free" href="http://www.skepticat.org/2014/03/truth-about-the-asa/">http://www.skepticat.org/2014/03/truth-about-the-asa/</a></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><a href="#cite_ref-2">↑</a></span> <span class="reference-text"><a rel="nofollow" class="external free" href="http://www.nightingale-collaboration.org/results/advertising-standards-authority.html">http://www.nightingale-collaboration.org/results/advertising-standards-authority.html</a></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><a href="#cite_ref-3">↑</a></span> <span class="reference-text"><a rel="nofollow" class="external free" href="http://www.asai.ie/">http://www.asai.ie/</a></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><a href="#cite_ref-4">↑</a></span> <span class="reference-text"><a rel="nofollow" class="external free" href="https://www.irishtimes.com/news/consumer/complaint-upheld-against-homeopath-who-said-she-could-treat-symptoms-of-autism-1.3130152">https://www.irishtimes.com/news/consumer/complaint-upheld-against-homeopath-who-said-she-could-treat-symptoms-of-autism-1.3130152</a></span> </li> </ol></div></div> <div role="note" class="plainlinks stubtemplate" style="margin:auto; text-align:center; background-color: #f9f9f9; padding: .5em; border: 1px solid #aaa; width: 300px; font-style:italic;">This <a href="/wiki/Category:Skepticism" title="Category:Skepticism">skepticism</a>-related article is a <b>stub</b>.<br />You can help RationalWiki by <a rel="nofollow" class="external text" href="https://rationalwiki.org/w/index.php?title=Advertising_Standards_Authority&action=edit"><b>expanding it</b></a>. </div>    </div></div><div class="printfooter">Retrieved from "<a dir="ltr" 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