Cours de formation en ligne de Marketing | LinkedIn Learning, anciennement Lynda.com

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Il permet de détailler la liste des options de recherche, qui modifieront les termes saisis pour correspondre à la sélection actuelle.</div>  <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised babymamabear:static babymamabear:w-[100vw] babymamabear:h-[48px] babymamabear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden"> <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col" role="tablist"> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="JOBS" data-tracking-control-name="learning-topics_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab"> Emplois </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="people-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="PEOPLE" data-tracking-control-name="learning-topics_switcher-tabs-people-search-switcher" id="people-switcher-tab" role="tab"> Personnes </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="learning-search-panel" aria-selected="true" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer tab-selected" data-switcher-type="LEARNING" data-tracking-control-name="learning-topics_switcher-tabs-learning-search-switcher" id="learning-switcher-tab" role="tab"> LinkedIn Learning </button> </li> </ul> <button aria-label="Fermer" class="switcher-tabs__cancel-btn papabear:hidden block w-6 h-6 m-auto text-color-text-low-emphasis" data-tracking-control-name="learning-topics_switcher-tabs-cancel-search-switcher" type="button"> <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </div> </div> <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="learning-topics_people-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Prénom " autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-topics_people-search-bar_first-name_dismissable-input" maxlength="500" name="firstName" placeholder="Prénom " type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-topics_people-search-bar_first-name_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Nom " autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-topics_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Nom " type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-topics_people-search-bar_last-name_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="trk" value="learning-topics_people-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Rechercher" data-tracking-control-name="learning-topics_people-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="learning-topics_jobs-search-bar_base-search-bar-form"> <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Rechercher des emplois ou des entreprises" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-topics_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Rechercher des emplois ou des entreprises" role="combobox" value="Marketing" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-topics_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section>  <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Lieu" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-topics_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Lieu" role="combobox" value="Île de Hong Kong" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-topics_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="geoId" value="102817007" type="hidden"> <input name="trk" value="learning-topics_jobs-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Rechercher" data-tracking-control-name="learning-topics_jobs-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="LEARNING" aria-labelledby="learning-switcher-tab" id="learning-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/learning/search" data-tracking-control-name="learning-topics_learning-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Chercher des compétences, sujets ou logiciels" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-topics_learning-search-bar_keywords_dismissable-input" maxlength="500" name="keywords" placeholder="Chercher des compétences, sujets ou logiciels" value="Marketing" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-topics_learning-search-bar_keywords_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input class="nav__search-uoo" name="upsellOrderOrigin" type="hidden"> <input name="trk" value="learning-topics_learning-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Rechercher" data-tracking-control-name="learning-topics_learning-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section>  <div aria-live="polite" class="search-bar__live-text sr-only" role="status"></div> </section>  <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] "> <a class="nav__button-tertiary btn-md btn-tertiary" href="http://fr.linkedin.com/learning/subscription/products?courseSlug=marketing-3&destRedirectURL=https%3A%2F%2Ffr%2Elinkedin%2Ecom%2Flearning%2Ftopics%2Fmarketing-3&trk=learning-topics_nav-header-join&upsellTrk=lil_upsell_nav_subscription" data-tracking-control-name="lil_upsell_nav_subscription" data-tracking-impression-name="lil_upsell_nav_subscription" data-test-live-nav-primary-cta data-tracking-will-navigate> Démarrer mon essai gratuit </a> <a class="nav__button-secondary btn-md btn-secondary-emphasis" href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Ftopics%2Fmarketing-3%3Ftrk%3Dlearning-course_breadcrumb&fromSignIn=true&trk=learning-topics_nav-header-signin" data-tracking-control-name="learning-topics_nav-header-signin" data-tracking-will-navigate> S’identifier </a> <a aria-label="S’identifier" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="learning-topics_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Ftopics%2Fmarketing-3%3Ftrk%3Dlearning-course_breadcrumb&fromSignIn=true&trk=learning-topics_nav-header-signin"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div>   </nav> </header> <section class="base-serp-page__filters-bar"> <div class="base-serp-page__filters"> <div class="search-filters">  <div class="filters filters--desktop"> <form class="filters__form" id="learning-filters" action="https://fr.linkedin.com/learning/topics/marketing-3" data-tracking-control-name="learning-topics_filters"> <input name="trk" value="learning-course_breadcrumb" type="hidden"> <input name="didUpdateFilters" value="true" type="hidden"> <ul class="filters__list"> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter-button--selected pill-checked filter__dropdown-to-modal-trigger" aria-label="Filtre Filtrer par. Le filtre Pertinence est déjà appliqué. En cliquant sur ce bouton, toutes les options de filtres Filtrer par apparaîtront." data-tracking-control-name="learning-topics_sortBy" aria-expanded="false" type="button"> Pertinence <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Filtrer par" role="group"> <div class="filter-values-container__filter-value"> <input id="sortBy-0" form="learning-filters" name="sortBy" checked value="RELEVANCE" type="radio"> <label for="sortBy-0"> Pertinence </label> </div> <div class="filter-values-container__filter-value"> <input id="sortBy-1" form="learning-filters" name="sortBy" value="POPULARITY" type="radio"> <label for="sortBy-1"> Nombre de vues </label> </div> <div class="filter-values-container__filter-value"> <input id="sortBy-2" form="learning-filters" name="sortBy" value="RECENCY" type="radio"> <label for="sortBy-2"> Les plus récents </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_sortBy" type="submit"> Terminé </button> </div>  </div> </div> </li> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter__dropdown-to-modal-trigger" aria-label="Filtre Niveau. En cliquant sur ce bouton, toutes les options de filtres Niveau apparaîtront." data-tracking-control-name="learning-topics_filters_difficultyLevel" aria-expanded="false" type="button"> Niveau  <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Niveau" role="group"> <div class="filter-values-container__filter-value"> <input id="difficultyLevel-0" form="learning-filters" name="difficultyLevel" value="BEGINNER" type="radio"> <label for="difficultyLevel-0"> Débutant (1 978) </label> </div> <div class="filter-values-container__filter-value"> <input id="difficultyLevel-1" form="learning-filters" name="difficultyLevel" value="INTERMEDIATE" type="radio"> <label for="difficultyLevel-1"> Intermédiaire (3 549) </label> </div> <div class="filter-values-container__filter-value"> <input id="difficultyLevel-2" form="learning-filters" name="difficultyLevel" value="ADVANCED" type="radio"> <label for="difficultyLevel-2"> Avancé (241) </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_filters_difficultyLevel" type="submit"> Terminé </button> </div>  </div> </div> </li> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter__dropdown-to-modal-trigger" aria-label="Filtre Type. En cliquant sur ce bouton, toutes les options de filtres Type apparaîtront." data-tracking-control-name="learning-topics_filters_entityType" aria-expanded="false" type="button"> Type  <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Type" role="group"> <div class="filter-values-container__filter-value"> <input id="entityType-0" form="learning-filters" name="entityType" value="COURSE" type="radio"> <label for="entityType-0"> Cours (171) </label> </div> <div class="filter-values-container__filter-value"> <input id="entityType-1" form="learning-filters" name="entityType" value="VIDEO" type="radio"> <label for="entityType-1"> Vidéo (4 047) </label> </div> <div class="filter-values-container__filter-value"> <input id="entityType-2" form="learning-filters" name="entityType" value="LEARNING_PATH" type="radio"> <label for="entityType-2"> Cursus d’apprentissage (22) </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_filters_entityType" type="submit"> Terminé </button> </div>  </div> </div> </li> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter__dropdown-to-modal-trigger" aria-label="Filtre Durée totale. En cliquant sur ce bouton, toutes les options de filtres Durée totale apparaîtront." data-tracking-control-name="learning-topics_filters_durationV2" aria-expanded="false" type="button"> Durée totale  <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Durée totale" role="group"> <div class="filter-values-container__filter-value"> <input id="durationV2-0" form="learning-filters" name="durationV2" value="BETWEEN_0_TO_10_MIN" type="radio"> <label for="durationV2-0"> < 10 min. (4 053) </label> </div> <div class="filter-values-container__filter-value"> <input id="durationV2-1" form="learning-filters" name="durationV2" value="BETWEEN_10_TO_30_MIN" type="radio"> <label for="durationV2-1"> 10 - 30 min. (22) </label> </div> <div class="filter-values-container__filter-value"> <input id="durationV2-2" form="learning-filters" name="durationV2" value="BETWEEN_30_TO_60_MIN" type="radio"> <label for="durationV2-2"> 30 - 60 min. (48) </label> </div> <div class="filter-values-container__filter-value"> <input id="durationV2-3" form="learning-filters" name="durationV2" value="BETWEEN_1_TO_2_HOURS" type="radio"> <label for="durationV2-3"> 1 - 2 heures (78) </label> </div> <div class="filter-values-container__filter-value"> <input id="durationV2-4" form="learning-filters" name="durationV2" value="BETWEEN_2_TO_3_HOURS" type="radio"> <label for="durationV2-4"> 2 - 3 heures (17) </label> </div> <div class="filter-values-container__filter-value"> <input id="durationV2-5" form="learning-filters" name="durationV2" value="MORE_THAN_3_HOURS" type="radio"> <label for="durationV2-5"> + de 3 heures (24) </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_filters_durationV2" type="submit"> Terminé </button> </div>  </div> </div> </li> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter__dropdown-to-modal-trigger" aria-label="Filtre Logiciel. En cliquant sur ce bouton, toutes les options de filtres Logiciel apparaîtront." data-tracking-control-name="learning-topics_filters_softwareNames" aria-expanded="false" type="button"> Logiciel  <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Logiciel" role="group"> <div class="filter-values-container__filter-value"> <input id="softwareNames-0" form="learning-filters" name="softwareNames" value="LinkedIn" type="radio"> <label for="softwareNames-0"> LinkedIn (444) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-1" form="learning-filters" name="softwareNames" value="Project Management Institute (PMI)®" type="radio"> <label for="softwareNames-1"> Project Management Institute (PMI)® (430) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-2" form="learning-filters" name="softwareNames" value="YouTube" type="radio"> <label for="softwareNames-2"> YouTube (99) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-3" form="learning-filters" name="softwareNames" value="Google Ads" type="radio"> <label for="softwareNames-3"> Google Ads (92) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-4" form="learning-filters" name="softwareNames" value="Facebook Ads" type="radio"> <label for="softwareNames-4"> Facebook Ads (59) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-5" form="learning-filters" name="softwareNames" value="LinkedIn Ads" type="radio"> <label for="softwareNames-5"> LinkedIn Ads (59) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-6" form="learning-filters" name="softwareNames" value="Figma" type="radio"> <label for="softwareNames-6"> Figma (47) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-7" form="learning-filters" name="softwareNames" value="Canva" type="radio"> <label for="softwareNames-7"> Canva (38) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-8" form="learning-filters" name="softwareNames" value="Google Analytics" type="radio"> <label for="softwareNames-8"> Google Analytics (38) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-9" form="learning-filters" name="softwareNames" value="DALL·E 2" type="radio"> <label for="softwareNames-9"> DALL·E 2 (32) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-10" form="learning-filters" name="softwareNames" value="GPT-3" type="radio"> <label for="softwareNames-10"> GPT-3 (32) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-11" form="learning-filters" name="softwareNames" value="Midjourney" type="radio"> <label for="softwareNames-11"> Midjourney (32) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-12" form="learning-filters" name="softwareNames" value="Free courses to help you build AI skills" type="radio"> <label for="softwareNames-12"> Free courses to help you build AI skills (31) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-13" form="learning-filters" name="softwareNames" value="Microsoft Excel" type="radio"> <label for="softwareNames-13"> Microsoft Excel (30) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-14" form="learning-filters" name="softwareNames" value="ChatGPT" type="radio"> <label for="softwareNames-14"> ChatGPT (24) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-15" form="learning-filters" name="softwareNames" value="Sales Navigator" type="radio"> <label for="softwareNames-15"> Sales Navigator (23) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-16" form="learning-filters" name="softwareNames" value="Clarity" type="radio"> <label for="softwareNames-16"> Clarity (20) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-17" form="learning-filters" name="softwareNames" value="Office 365" type="radio"> <label for="softwareNames-17"> Office 365 (17) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-18" form="learning-filters" name="softwareNames" value="Premium Career" type="radio"> <label for="softwareNames-18"> Premium Career (15) </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_filters_softwareNames" type="submit"> Terminé </button> </div>  </div> </div> </li> </ul> </form>  </div> </div> </div> </section> <div class="enterprise-nav"> <div class="enterprise-nav__content-wrapper"> <p id="enterprise-nav-solutions" class="enterprise-nav__content" tabindex="-1"> Solutions pour : </p> <a href="https://learning.linkedin.com/fr-fr/for-entire-companies?src=li-learning-nav&trk=learning-topics_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-business" class="enterprise-nav__content" data-tracking-control-name="learning-topics_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-business">Entreprise</a> <a href="https://learning.linkedin.com/fr-fr/for-higher-education?src=li-learning-nav&trk=learning-topics_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-education" class="enterprise-nav__content" data-tracking-control-name="learning-topics_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-education">Enseignement supérieur</a> <a href="https://learning.linkedin.com/fr-fr/for-governments?src=li-learning-nav&trk=learning-topics_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-government" class="enterprise-nav__content" data-tracking-control-name="learning-topics_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-government">Administration publique</a> <a href="/learning/subscription/teams?veh=lil_upx&src=li-learning-nav&trk=learning-topics_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-buy" class="enterprise-nav__content" data-test-live-enterprise-upsell="true" data-tracking-control-name="learning-topics_enterprise-nav" data-tracking-will-navigate="true" data-tracking-impression-name="lil_upsell_learning-topics_enterprise-nav_teambuy" id="business-nav-buy">Acheter pour mon équipe</a> </div> </div> <div class="base-serp-page__content"> <main id="main-content" class="serp-page__results" role="main"> <section class="serp-page__search-header"> <ol class="breadcrumb__list"> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://fr.linkedin.com/learning/browse?trk=learning-topics_breadcrumb" data-tracking-control-name="learning-topics_breadcrumb" data-tracking-will-navigate>Toutes les rubriques</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-topics_breadcrumb" data-tracking-control-name="learning-topics_breadcrumb" data-tracking-will-navigate>Business</a> </li> </ol> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Toutes les rubriques","item":"https://fr.linkedin.com/learning/browse"},{"@type":"ListItem","position":2,"name":"Business","item":"https://fr.linkedin.com/learning/topics/business-2"}]} </script> <section class="core-section-container my-3"> <h1 class="core-section-container__main-title main-title"> Cours de formation en ligne de <b>Marketing</b> </h1>   <div class="core-section-container__content break-words"> <p> Formez-vous sur un aspect spécifique du marketing, ou apprenez tout sur le SEO, les réseaux sociaux, l’e-mail marketing, etc. Planifiez une stratégie commerciale gagnante en utilisant les outils les plus performants. </p> </div> </section> <section class="core-section-container my-3">    <div class="core-section-container__content break-words">  <section class="slide-list relative trending-courses"> <header class="slide-list__header mb-1.5"> <h2 class="slide-list__heading font-bold mb-0.5 text-color-text text-lg">Cours populaires</h2>  </header> <div class="slide-list__nav"> <div class="slide-list__nav-wrap absolute flex h-full items-center top-0 z-1 slide-list__nav-wrap--prev left-[-20px]"> <div class="previous-slide-list__a11y-notification sr-only hidden" role="alert"> Plus de contenu précédent </div> <button data-tracking-control-name="learning-topics_trending-courses_slide_list_prev_button" class="slide-list__nav-button btn-sm btn-overlay cursor-pointer disabled:hidden" aria-label="Diapositive précédente sur les cours populaires" data-direction="prev" disabled> <icon class="slide-list__nav-icon flex items-center justify-center pointer-events-none h-3 rtl:-scale-x-100 rtl:translate-x-[7px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e5ka7p8s9n5r0z9p6kpmm3hig"></icon> </button> </div> </div> <div class="relative overflow-hidden "> <ul class="slide-list__list items-stretch flex list-none transition-all duration-slow ease-standard "> <li class="trending-courses__list-item"> <a href="https://fr.linkedin.com/learning/creer-un-profil-linkedin-efficace?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="Créer un profil LinkedIn efficace, 57 m, 104 614 vues">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-[2px]"> <img class="related-entity-media__img w-full h-full object-cover rounded-[2px]" alt="Créer un profil LinkedIn efficace" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQHDjssSMqKqYw/learning-public-crop_288_512/learning-public-crop_288_512/0/1621248757531?e=2147483647&v=beta&t=85JGnaQaOJNBIQDBsu09IaWvsgcURRC9Vq5UqD3cfz0"> <div class="related-entity-media__duration duration"> 57 m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Cours </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Créer un profil LinkedIn efficace </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">104 614 vues</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://fr.linkedin.com/learning/devenir-une-personne-charismatique-et-influente?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="Devenir une personne charismatique et influente, 22 m, 59 433 vues">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-[2px]"> <img class="related-entity-media__img w-full h-full object-cover rounded-[2px]" alt="Devenir une personne charismatique et influente" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEsiAAWLg2DcA/learning-public-crop_288_512/learning-public-crop_288_512/0/1646319685668?e=2147483647&v=beta&t=WbwJLsJaB-YUIwT9P4DdthCymNCOubHO2lG8hODnRUc"> <div class="related-entity-media__duration duration"> 22 m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Cours </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Devenir une personne charismatique et influente </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">59 433 vues</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://fr.linkedin.com/learning/3-types-de-posts-sur-linkedin-pour-gagner-en-visibilite?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="3 types de posts sur LinkedIn pour gagner en visibilité, 8 m, 55 543 vues">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-[2px]"> <img class="related-entity-media__img w-full h-full object-cover rounded-[2px]" alt="3 types de posts sur LinkedIn pour gagner en visibilité" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGiKuC2aQ0Y7Q/learning-public-crop_288_512/learning-public-crop_288_512/0/1653918607119?e=2147483647&v=beta&t=r8DPYw6pMO0sLaxFNnqXSEwqwTC6h5swrnXkeFMlLeE"> <div class="related-entity-media__duration duration"> 8 m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Cours </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> 3 types de posts sur LinkedIn pour gagner en visibilité </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">55 543 vues</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://fr.linkedin.com/learning/construire-une-strategie-reseaux-sociaux-en-7-etapes?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="Construire une stratégie réseaux sociaux en 7 étapes, 1 h 28 m, 51 364 vues">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-[2px]"> <img class="related-entity-media__img w-full h-full object-cover rounded-[2px]" alt="Construire une stratégie réseaux sociaux en 7 étapes" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0DAQEp53WojHtgNQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1634210429946?e=2147483647&v=beta&t=1VN_Xgb47GRSNRM6ZPob-a1Z0e5hM0Mg9yRCI06RAMw"> <div class="related-entity-media__duration duration"> 1 h 28 m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Cours </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Construire une stratégie réseaux sociaux en 7 étapes </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">51 364 vues</p> </div> </div> </a> </li> </ul> </div> <div class="slide-list__nav"> <div class="slide-list__nav-wrap absolute flex h-full items-center top-0 z-1 slide-list__nav-wrap--next right-[-20px]"> <div class="next-slide-list__a11y-notification sr-only hidden" role="alert"> Plus de contenu suivant </div> <button data-tracking-control-name="learning-topics_trending-courses_slide_list_next_button" class="slide-list__nav-button btn-sm btn-overlay cursor-pointer disabled:hidden" aria-label="Diapositive suivante sur les cours populaires" data-direction="next"> <icon class="slide-list__nav-icon flex items-center justify-center pointer-events-none h-3 rtl:-scale-x-100 rtl:translate-x-[7px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c9dcz2pyrbwi3sr6xwxigmvlz"></icon> </button> </div> </div>  <code id="i18n_slide_list_current_slide_aria_label" style="display: none"></code> </section> </div> </section> </section> <section class="serp-page__results-list"> <div class="search-results-header serp-page__results-heading"> <h1 class="search-results-header__heading"> <span class="search-results-header__count">4 237</span>résultats pour “Marketing”  </h1>  </div> <ul class="results-list"> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/l-essentiel-de-linkedin-sales-navigator-20146098?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> L'essentiel de LinkedIn Sales Navigator </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="L'essentiel de LinkedIn Sales Navigator" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGow8whg-gM7g/learning-public-crop_288_512/learning-public-crop_288_512/0/1668499607005?e=2147483647&v=beta&t=SG6PZRObtfVE7jCyvqJR7j9G8ZaDw3reyZoDRNhmDxo"> <div class="search-entity-media__duration"> 1 h 15 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> L'essentiel de LinkedIn Sales Navigator </h3> <h4 class="base-search-card__subtitle"> Par : Grégory Mancel </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">4 154 vues</span> <span class="base-search-card__metadata-item">Publié le 28 nov. 2022</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/l-essentiel-de-google-analytics-4-ga4?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> L'essentiel de Google Analytics 4 (GA4) </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="L'essentiel de Google Analytics 4 (GA4)" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQHSRVb2hWsUpg/learning-public-crop_288_512/learning-public-crop_288_512/0/1665568772052?e=2147483647&v=beta&t=QuJ1DDzOWSE7VaTifnkjSEKrtvLDOjR4CxV6zXW76SA"> <div class="search-entity-media__duration"> 1 h 59 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> L'essentiel de Google Analytics 4 (GA4) </h3> <h4 class="base-search-card__subtitle"> Par : Youssef Jlidi </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">5 129 vues</span> <span class="base-search-card__metadata-item">Publié le 19 oct. 2022</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/l-essentiel-de-canva?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> L'essentiel de Canva </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="L'essentiel de Canva" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQG3qTWgtg4T0A/learning-public-crop_288_512/learning-public-crop_288_512/0/1641824223268?e=2147483647&v=beta&t=ijwsUpUitIX_ymypaUP_BlOjDeOgGSTeUbuZOT3GkuQ"> <div class="search-entity-media__duration"> 1 h 39 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> L'essentiel de Canva </h3> <h4 class="base-search-card__subtitle"> Par : Didier Mazier </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">8 769 vues</span> <span class="base-search-card__metadata-item">Publié le 12 janv. 2022</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/creer-et-administrer-une-chaine-youtube?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Créer et administrer une chaîne YouTube </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Créer et administrer une chaîne YouTube" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQHdhDOKB46CYw/learning-public-crop_288_512/learning-public-crop_288_512/0/1661412524918?e=2147483647&v=beta&t=q0VWcmrIah4sle5RhDCF6M0xTHymSrvcUYu1JGBMS14"> <div class="search-entity-media__duration"> 1 h 36 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Créer et administrer une chaîne YouTube </h3> <h4 class="base-search-card__subtitle"> Par : Didier Mazier </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">1 939 vues</span> <span class="base-search-card__metadata-item">Publié le 31 août 2022</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-des-relations-publiques?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Les fondements des relations publiques </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Les fondements des relations publiques" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGl92YTiTDUuA/learning-public-crop_288_512/learning-public-crop_288_512/0/1568071640723?e=2147483647&v=beta&t=NCgzU9bp57dstErt5c7FVd9LhSOjASISuGY9tOILjmw"> <div class="search-entity-media__duration"> 1 h 34 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Les fondements des relations publiques </h3> <h4 class="base-search-card__subtitle"> Par : Youssef Jlidi </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">15 843 vues</span> <span class="base-search-card__metadata-item">Publié le 31 janv. 2018</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/l-essentiel-de-google-ads-22152162?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> L'essentiel de Google Ads </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="L'essentiel de Google Ads" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQFsYdQ31G5kfg/learning-public-crop_288_512/learning-public-crop_288_512/0/1680515557321?e=2147483647&v=beta&t=PNttCvfv6zfzIVHlB_OUlZviWaUWXPRqoJP6voiN2co"> <div class="search-entity-media__duration"> 1 h 35 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> L'essentiel de Google Ads </h3> <h4 class="base-search-card__subtitle"> Par : Tony Carpentier </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">4 074 vues</span> <span class="base-search-card__metadata-item">Publié le 6 avr. 2023</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/publicite-sur-les-reseaux-sociaux-creer-des-campagnes-efficaces?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Publicité sur les réseaux sociaux : Créer des campagnes efficaces </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Publicité sur les réseaux sociaux : Créer des campagnes efficaces" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQFRz8LR6oKefw/learning-public-crop_288_512/learning-public-crop_288_512/0/1682323142906?e=2147483647&v=beta&t=splHk1qgspf9rgHHXHCtPj3mwfhp9_9NIqqJ8YlrWis"> <div class="search-entity-media__duration"> 2 h 45 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Publicité sur les réseaux sociaux : Créer des campagnes efficaces </h3> <h4 class="base-search-card__subtitle"> Par : Tony Carpentier </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">6 233 vues</span> <span class="base-search-card__metadata-item">Publié le 27 avr. 2023</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/generer-des-contenus-grace-a-l-intelligence-artificielle?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Générer des contenus grâce à l'intelligence artificielle </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Générer des contenus grâce à l'intelligence artificielle" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEpKyVJ4850JQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1679919831378?e=2147483647&v=beta&t=SboEGFBIS_l770nnqqLd3hQTjI-Wle9Bv23ImIQXCgE"> <div class="search-entity-media__duration"> 2 h 6 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Générer des contenus grâce à l'intelligence artificielle </h3> <h4 class="base-search-card__subtitle"> Par : Vincent Terrasi </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">21 686 vues</span> <span class="base-search-card__metadata-item">Publié le 31 mars 2023</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-outils-du-marketing-digital?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Les outils du marketing digital </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Les outils du marketing digital" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQE3wTwj4S9PNQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1649875330628?e=2147483647&v=beta&t=oWMLl44EPSa0Ng3hrdk3QjqIEKemOrV7YGu2OzR4BjQ"> <div class="search-entity-media__duration"> 1 h 18 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Les outils du marketing digital </h3> <h4 class="base-search-card__subtitle"> Par : Didier Mazier </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">14 912 vues</span> <span class="base-search-card__metadata-item">Publié le 20 avr. 2022</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/optimiser-son-profil-linkedin?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Optimiser son profil LinkedIn </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Optimiser son profil LinkedIn " data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQHzYHl7XtO69w/learning-public-crop_288_512/learning-public-crop_288_512/0/1690886553670?e=2147483647&v=beta&t=sDUNUxCHKYmcC20SnovmYeFCAgWd4c5yMU24MWrrZNA"> <div class="search-entity-media__duration"> 39 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Optimiser son profil LinkedIn </h3> <h4 class="base-search-card__subtitle"> Par : Caroline Mignaux </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">9 709 vues</span> <span class="base-search-card__metadata-item">Publié le 16 août 2023</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/developper-son-pouvoir-d-influence?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Développer son pouvoir d'influence </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Développer son pouvoir d'influence" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0DAQHSZvuiDNIblg/learning-public-crop_288_512/learning-public-crop_288_512/0/1701878493768?e=2147483647&v=beta&t=cA22VmkNQLAc0Zv-e6BaacYgxZN7V04pqVut-FweRLg"> <div class="search-entity-media__duration"> 44 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Développer son pouvoir d'influence </h3> <h4 class="base-search-card__subtitle"> Par : Caroline Codsi </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">4 258 vues</span> <span class="base-search-card__metadata-item">Publié le 5 déc. 2023</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/rediger-un-plan-marketing?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Rédiger un plan marketing </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Rédiger un plan marketing" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQHEEiEao-CwwA/learning-public-crop_288_512/learning-public-crop_288_512/0/1568665863212?e=2147483647&v=beta&t=7Jdj83fcpNjAn7el985qf-WOcOeYSgqdWOBAw7awvDI"> <div class="search-entity-media__duration"> 35 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Rédiger un plan marketing </h3> <h4 class="base-search-card__subtitle"> Par : Drew Boyd </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">15 619 vues</span> <span class="base-search-card__metadata-item">Publié le 11 mai 2016</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/ecrire-pour-le-web?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Écrire pour le web </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Écrire pour le web" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGvN81a1xzZFQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1567117669538?e=2147483647&v=beta&t=ULVaYYyhjfbUxSysQ8An80adas9MGy-Eo8-1eVk8ewc"> <div class="search-entity-media__duration"> 1 h 20 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Écrire pour le web </h3> <h4 class="base-search-card__subtitle"> Par : Grégory Mancel </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">8 556 vues</span> <span class="base-search-card__metadata-item">Publié le 24 janv. 2017</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/prospecter-sur-linkedin?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Prospecter sur LinkedIn </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Prospecter sur LinkedIn" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQFoeknouTJieg/learning-public-crop_288_512/learning-public-crop_288_512/0/1603107669227?e=2147483647&v=beta&t=0DconjrD4-InB7EeCwh6x7VYRJTpjDtWlZWrxou8ZxA"> <div class="search-entity-media__duration"> 1 h 21 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Prospecter sur LinkedIn </h3> <h4 class="base-search-card__subtitle"> Par : Grégory Mancel </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">14 134 vues</span> <span class="base-search-card__metadata-item">Publié le 23 oct. 2020</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/5-etapes-pour-developper-son-personal-branding?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> 5 étapes pour développer son personal branding </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="5 étapes pour développer son personal branding" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0DAQGHvbeHWjUqZQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1652271626578?e=2147483647&v=beta&t=Gj9x7VVL-SWbBL0dUEIeHqMzrVEhlTbucmzUjxPdNyY"> <div class="search-entity-media__duration"> 12 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> 5 étapes pour développer son personal branding </h3> <h4 class="base-search-card__subtitle"> Par : Estelle Ballot </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">10 611 vues</span> <span class="base-search-card__metadata-item">Publié le 17 mai 2022</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/communiquer-en-situation-de-crise?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Communiquer en situation de crise </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Communiquer en situation de crise" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQFv52nLFxng9w/learning-public-crop_288_512/learning-public-crop_288_512/0/1602778370265?e=2147483647&v=beta&t=5lLPLc5mVgRH6V3h9WHrdMSo1tfnshKzvsxBStgX0Kc"> <div class="search-entity-media__duration"> 1 h 15 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Communiquer en situation de crise </h3> <h4 class="base-search-card__subtitle"> Par : Didier Mazier </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">9 311 vues</span> <span class="base-search-card__metadata-item">Publié le 29 juin 2020</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/creer-un-profil-linkedin-efficace?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Créer un profil LinkedIn efficace </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Créer un profil LinkedIn efficace" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQHDjssSMqKqYw/learning-public-crop_288_512/learning-public-crop_288_512/0/1621248757531?e=2147483647&v=beta&t=85JGnaQaOJNBIQDBsu09IaWvsgcURRC9Vq5UqD3cfz0"> <div class="search-entity-media__duration"> 57 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Créer un profil LinkedIn efficace </h3> <h4 class="base-search-card__subtitle"> Par : Julie Molierac </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">104 614 vues</span> <span class="base-search-card__metadata-item">Publié le 25 mai 2021</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/publier-efficacement-sur-linkedin?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Publier efficacement sur LinkedIn </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Publier efficacement sur LinkedIn" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQEVfhPRr3UVPQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1682067329849?e=2147483647&v=beta&t=h6EWglzL998ARcaPbLUz1CCF0HAiZQ-y9hTrH5B4PHY"> <div class="search-entity-media__duration"> 53 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Publier efficacement sur LinkedIn </h3> <h4 class="base-search-card__subtitle"> Par : Grégory Mancel </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">16 214 vues</span> <span class="base-search-card__metadata-item">Publié le 26 avr. 2023</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-l-analyse-concurrentielle?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Les fondements du marketing : L'analyse concurrentielle </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Les fondements du marketing : L'analyse concurrentielle" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGnPspoKtaJMQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1572869446120?e=2147483647&v=beta&t=QBXmuA5VQv9a216GFP2pJg-SW-UpbxkauIIMLdbxXWY"> <div class="search-entity-media__duration"> 47 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Les fondements du marketing : L'analyse concurrentielle </h3> <h4 class="base-search-card__subtitle"> Par : Didier Mazier </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">10 761 vues</span> <span class="base-search-card__metadata-item">Publié le 4 nov. 2019</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/maitriser-sa-reputation-numerique?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Maitriser sa réputation numérique </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Maitriser sa réputation numérique" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEAOVls8DOHfA/learning-public-crop_288_512/learning-public-crop_288_512/0/1568065534072?e=2147483647&v=beta&t=fneC-Fpeu4iGR3Td_gpu67leSCeMdmYRD79EM9RJ8Ds"> <div class="search-entity-media__duration"> 32 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Maitriser sa réputation numérique </h3> <h4 class="base-search-card__subtitle"> Par : Hugues Hippler </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">38 038 vues</span> <span class="base-search-card__metadata-item">Publié le 6 août 2019</span> </div> </div>  </div> </li> </ul> <div class="see-all-results-cta"> <h3 class="see-all-results-cta__header"> Vous ne trouvez pas ce que vous recherchez ? Inscrivez-vous pour voir les 4 237 résultats. </h3> <a class="see-all-results-cta__link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Ftopics%2Fmarketing-3&source=subs_learn_start&trk=learning-topics_see-all-results-cta" data-tracking-control-name="learning-topics_see-all-results-cta" data-tracking-will-navigate> S’inscrire </a> </div> </section> </main> <aside class="serp-page__aside"> <section class="aside-section-container mb-4 aside-topics sidebar__child-topics"> <h2 class="aside-section-container__title section-title"> Explorer les sujets : Marketing </h2>  <div class="aside-section-container__content break-words"> <ul class="aside-topics__pill-list"> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-par-e-mail-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Emailing </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/gestion-de-crise-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Gestion de crise </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/gestion-de-marque?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Gestion de marque </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/generation-de-leads?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Génération de leads </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/branding-personnel?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Image de marque personnelle </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-b2b?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing B2B </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-b2c?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing B2C </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-pay-per-click?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing Pay-Per-Click </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/automatisation-marketing?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing automation </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-de-contenu-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing de contenu </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-de-conversion?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing de conversion </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/sem?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing des moteurs de recherche (SEM) </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-des-medias-sociaux-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing des médias sociaux </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-des-petites-entreprises?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing des petites entreprises </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-d-entreprise?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing d’entreprise </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-mobile-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing mobile </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/planification-d-evenements?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Planification d’événements </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/publicite-et-promotion?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Publicité et promotion </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/relations-publiques?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Relations publics </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/seo-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Référencement naturel (SEO) </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/social-selling?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Social selling </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/statistiques-web-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Statistiques du marketing digital </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/strategie-marketing?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Stratégie marketing </a> </li> </ul> </div> </section> <section class="aside-section-container mb-4 aside-topics sidebar__related-topics"> <h2 class="aside-section-container__title section-title"> Parcourez les sujets liés </h2>  <div class="aside-section-container__content break-words"> <ul class="aside-topics__pill-list"> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Business </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/communication?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Communication </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/comptabilite?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Comptabilité </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/securite?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Cybersécurité </a> </li> <li 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href="https://fr.linkedin.com/learning/topics/enseignement-et-pedagogie-16116198?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Enseignement et pédagogie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/finance-et-comptabilite?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Finance et comptabilité </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/gestion-de-projet-16112729?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Gestion de projet </a> </li> <li class="tw-link-column-item"> <a class="link 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class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/ventes-16114566?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Ventes </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Voir tous les cours en business" href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-topics_browsemap_general-link" data-tracking-control-name="learning-topics_browsemap_general-link" data-tracking-will-navigate> Tout voir </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie créativité </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/aic-architecture-ingenierie-et-construction?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> AIC (Architecture, ingénierie et construction) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/animation-et-illustration?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Animation et illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/audio-et-musique?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Audio et musique </a> </li> <li class="tw-link-column-item"> 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data-tracking-control-name="learning-topics_footer-cookie-policy" data-tracking-will-navigate> Politique relative aux cookies </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/copyright-policy?trk=learning-topics_footer-copyright-policy" data-tracking-control-name="learning-topics_footer-copyright-policy" data-tracking-will-navigate> Politique de copyright </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=learning-topics_footer-brand-policy" data-tracking-control-name="learning-topics_footer-brand-policy" data-tracking-will-navigate> Politique de la marque </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=learning-topics_footer-guest-controls" data-tracking-control-name="learning-topics_footer-guest-controls" data-tracking-will-navigate> Réglages invités </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=learning-topics_footer-community-guide" data-tracking-control-name="learning-topics_footer-community-guide" data-tracking-will-navigate> Directives de la communauté </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation">  <button aria-label="العربية (Arabe)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabe) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bengali)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bengali) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Čeština (Tchèque)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Tchèque) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danois)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danois) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (Allemand)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (Allemand) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Grec)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Grec) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (Anglais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> English (Anglais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Espagnol)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Espagnol) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Perse)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Perse) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnois)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnois) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (Français) sélectionné" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> <strong>Français (Français)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" 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data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Coréen) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malaisien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malaisien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Néerlandais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Néerlandais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norvégien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norvégien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Penjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Penjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polonais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polonais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português 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