Mensio - AI Media Intelligence & Analytics

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<div class="large-12 column utility-navigation__content"> <div class="utility-navigation__left"> <ul class="primary-nav__level-one"> <li> <a href="#" aria-label="Offices" data-toggle="utility-nav-offices" data-nav-menu-control class="career-utility-black-color" > Offices </a> <section class="utility-megamenu dropdown-pane" id="utility-nav-offices" data-dropdown data-v-offset=11 data-close-on-click="true" data-auto-focus="false"> <div class="column"> <div class="large-12 column utility-megamenu__content"> <div class="utility-megamenu__close"> <button data-toggle="utility-nav-offices" data-nav-menu-control> Close <span class="icon-close"></span></button> </div> <div class="utility-megamenu__title"> <h4 class="">Offices</h4> </div> <div class="utility-megamenu__areas"> <div class="utility-megamenu__regions"> <h5 class="">North & Latin America</h5> <div> <section> <ul> <li> <a href="/es-es/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/es-es/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/es-es/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/es-es/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/es-es/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/es-es/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/es-es/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/es-es/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/es-es/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/es-es/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/es-es/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/es-es/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/es-es/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/es-es/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/es-es/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/es-es/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/es-es/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/es-es/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/es-es/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/es-es/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </section> </div> </div> <div class="utility-megamenu__regions"> <h5 class="">Europe & Africa</h5> <div> <section> <ul> <li> <a href="/es-es/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/es-es/offices/athens/" 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<a href="/es-es/industry-expertise/transportation/" aria-label="Transportation">Transportation</a> </h5> <ul> <li> <a href="/es-es/industry-expertise/transportation/freight-logistics/" aria-label="Freight & Logistics">Freight & Logistics</a> </li> <li> <a href="/es-es/industry-expertise/transportation/public-transit/" aria-label="Public Transit">Public Transit</a> </li> </ul> </div> </div> </li> <li> <a href="/es-es/industry-expertise/travel-leisure/" aria-label="Travel & Leisure">Travel & Leisure</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-2770c698-25ed-402f-9812-6edb5808a747" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Consulting Services</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-2770c698-25ed-402f-9812-6edb5808a747, #nav-2770c698-25ed-402f-9812-6edb5808a747-close" data-class-toggle="mega-menu__level-two--expanded" 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data-toggle-class="level-two-active">About</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-b5ce3d80-fe53-4f55-84c9-24ef76bfe348, #nav-b5ce3d80-fe53-4f55-84c9-24ef76bfe348-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-es/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-b5ce3d80-fe53-4f55-84c9-24ef76bfe348-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/es-es/about/">About</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/es-es/about/what-we-do/" aria-label="What We Do">What We Do</a> </li> <li> <a href="/es-es/about/what-we-believe/" aria-label="What We Believe">What We Believe</a> </li> <li> <a href="/es-es/about/our-people/" aria-label="Our People & Leadership">Our People & Leadership</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/es-es/client-results/" aria-label="Client Results">Client Results</a> </li> <li> <a href="/es-es/about/awards-recognition/" aria-label="Awards & Recognition">Awards & Recognition</a> </li> <li> <a href="/es-es/about/global-affiliations/" aria-label="Global Affiliations">Global Affiliations</a> </li> </ul> </div> </div> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Further: Our global responsibility</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-6013879e-2f0a-4514-9c81-cf6ab337868d" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Diversity, Equity & Inclusion</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-6013879e-2f0a-4514-9c81-cf6ab337868d, #sub-nav-6013879e-2f0a-4514-9c81-cf6ab337868d-close, #-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-6013879e-2f0a-4514-9c81-cf6ab337868d-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">About</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/es-es/about/further/diversity-equity-inclusion/" aria-label="Diversity, Equity & Inclusion">Diversity, Equity & Inclusion</a> </h5> <ul> <li> <a href="/es-es/about/further/diversity-equity-inclusion/dei-report/" aria-label="2024 Diversity, Equity, and Inclusion Report">2024 Diversity, Equity, and Inclusion Report</a> </li> <li> <a href="/es-es/about/further/diversity-equity-inclusion/dei-report/2023/" aria-label="2023 Diversity, Equity, and Inclusion Report">2023 Diversity, Equity, and Inclusion Report</a> </li> </ul> </div> </div> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/es-es/about/further/our-social-impact/" aria-label="Social Impact">Social Impact</a> </li> <li> <a href="/es-es/about/further/our-sustainability/" aria-label="Sustainability">Sustainability</a> </li> <li> <a href="/es-es/about/world-economic-forum/" aria-label="World Economic Forum">World Economic Forum</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/es-es/about/further/" aria-label="Learn more about Further">Learn more about Further</a> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-795d18f9-9247-4ae6-abe7-5518763e498c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Carreras</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-795d18f9-9247-4ae6-abe7-5518763e498c, #nav-795d18f9-9247-4ae6-abe7-5518763e498c-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-es/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-795d18f9-9247-4ae6-abe7-5518763e498c-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/es-es/careers/">Carreras</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-0b296244-47c3-4e3e-87ef-e8830b098e4c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Trabaja con Nosotros</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-0b296244-47c3-4e3e-87ef-e8830b098e4c, #sub-nav-0b296244-47c3-4e3e-87ef-e8830b098e4c-close, #nav-795d18f9-9247-4ae6-abe7-5518763e498c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-0b296244-47c3-4e3e-87ef-e8830b098e4c-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Carreras</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/es-es/careers/work-with-us/" aria-label="Trabaja con Nosotros">Trabaja con Nosotros</a> </h5> <ul> <li> <a href="/es-es/careers/work-with-us/find-your-place/" aria-label="Find Your Place">Find Your Place</a> </li> <li> <a href="/es-es/careers/work-with-us/our-work-areas/" aria-label="Nuestras Áreas de Trabajo">Nuestras Áreas de Trabajo</a> </li> <li> <a href="/es-es/careers/work-with-us/integrated-teams/" aria-label="Equipos Integrados">Equipos Integrados</a> </li> <li> <a href="/es-es/careers/work-with-us/students/" aria-label="Estudiantes">Estudiantes</a> </li> <li> <a href="/es-es/careers/work-with-us/internships-programs/" aria-label="Internships & Programs">Internships & Programs</a> </li> <li> <a href="/es-es/careers/work-with-us/recruiting-events/" aria-label="Eventos de Reclutamiento">Eventos de Reclutamiento</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-35d56592-a27f-4355-b0ee-e0fda84ecd71" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">La Vida en Bain</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-35d56592-a27f-4355-b0ee-e0fda84ecd71, #sub-nav-35d56592-a27f-4355-b0ee-e0fda84ecd71-close, #nav-795d18f9-9247-4ae6-abe7-5518763e498c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-35d56592-a27f-4355-b0ee-e0fda84ecd71-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Carreras</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/es-es/careers/life-at-bain/" aria-label="La Vida en Bain">La Vida en Bain</a> </h5> <ul> <li> <a href="/es-es/careers/life-at-bain/supporting-your-growth/career-stories/" aria-label="Historias Profesionales">Historias Profesionales</a> </li> <li> <a href="/es-es/careers/life-at-bain/our-people/" aria-label="Nuestra Gente">Nuestra Gente</a> </li> <li> <a href="/es-es/careers/life-at-bain/where-we-work/" aria-label="Dónde Trabajamos">Dónde Trabajamos</a> </li> <li> <a href="/es-es/careers/life-at-bain/supporting-your-growth/" aria-label="Apoyando tu Crecimiento">Apoyando tu Crecimiento</a> </li> <li> <a href="/es-es/careers/life-at-bain/affinity-groups/" aria-label="Grupos de Afinidad">Grupos de Afinidad</a> </li> <li> <a href="/es-es/careers/life-at-bain/benefits/" aria-label="Beneficios">Beneficios</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/es-es/careers/impact-stories/" aria-label="Impact Stories">Impact Stories</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-6a23406a-45b3-443e-b7dd-8766af42fcb4" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Nuestro Proceso</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-6a23406a-45b3-443e-b7dd-8766af42fcb4, #sub-nav-6a23406a-45b3-443e-b7dd-8766af42fcb4-close, #nav-795d18f9-9247-4ae6-abe7-5518763e498c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-6a23406a-45b3-443e-b7dd-8766af42fcb4-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Carreras</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/es-es/careers/hiring-process/" aria-label="Nuestro Proceso">Nuestro Proceso</a> </h5> <ul> <li> <a href="/es-es/careers/hiring-process/what-to-expect/" aria-label="Qué Esperar">Qué Esperar</a> </li> <li> <a href="/es-es/careers/hiring-process/interviewing/" aria-label="Entrevistas">Entrevistas</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__career-ctas primary-nav__career-ctas-hamburger"> <a href="/es-es/careers/find-a-role/" class="btn--pill-hamburger " data-ctabuttonclick="true">FIND JOBS </a> </div> </div> </div> </div> </section> </div> </div> </li> </ul> <ul class="primary-nav__level-one off-canvas-menu__utility-nav global-utility-nav"> <li> <a href="#" id="nav-utility-08507623-5fe2-4bc7-a837-f055d5351ce6" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> Offices </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-08507623-5fe2-4bc7-a837-f055d5351ce6, #nav-utility-08507623-5fe2-4bc7-a837-f055d5351ce6-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-es/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-08507623-5fe2-4bc7-a837-f055d5351ce6-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Offices">Offices</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-83206912-1788-41ef-b1bd-e92d0dfea819" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-83206912-1788-41ef-b1bd-e92d0dfea819, #nav-utility-83206912-1788-41ef-b1bd-e92d0dfea819-close, #nav-utility-08507623-5fe2-4bc7-a837-f055d5351ce6-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-83206912-1788-41ef-b1bd-e92d0dfea819-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/es-es/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/es-es/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/es-es/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/es-es/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/es-es/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/es-es/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/es-es/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/es-es/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/es-es/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/es-es/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/es-es/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/es-es/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/es-es/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/es-es/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/es-es/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/es-es/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/es-es/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/es-es/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/es-es/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/es-es/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-6fb12345-98a1-4018-af80-d981ad8271c0" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-6fb12345-98a1-4018-af80-d981ad8271c0, #nav-utility-6fb12345-98a1-4018-af80-d981ad8271c0-close, #nav-utility-08507623-5fe2-4bc7-a837-f055d5351ce6-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-6fb12345-98a1-4018-af80-d981ad8271c0-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe & Africa</h5> <ul> <li> <a href="/es-es/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/es-es/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/es-es/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/es-es/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/es-es/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/es-es/offices/dusseldorf/" aria-label="Dusseldorf">Dusseldorf</a> </li> <li> <a href="/es-es/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/es-es/offices/helsinki/" aria-label="Helsinki">Helsinki</a> </li> <li> <a href="/es-es/offices/istanbul/" aria-label="Istanbul">Istanbul</a> </li> <li> <a href="/es-es/offices/johannesburg/" aria-label="Johannesburg">Johannesburg</a> </li> <li> <a href="/es-es/offices/kyiv/" aria-label="Kyiv">Kyiv</a> </li> <li> <a href="/es-es/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/es-es/offices/london/" aria-label="London">London</a> </li> <li> <a href="/es-es/offices/madrid/" aria-label="Madrid">Madrid</a> </li> <li> <a href="/es-es/offices/milan/" aria-label="Milan">Milan</a> </li> <li> <a href="/es-es/offices/munich/" aria-label="Munich">Munich</a> </li> <li> <a href="/es-es/offices/oslo/" aria-label="Oslo">Oslo</a> </li> <li> <a href="/es-es/offices/paris/" aria-label="Paris">Paris</a> </li> <li> <a href="/es-es/offices/rome/" aria-label="Rome">Rome</a> </li> <li> <a href="/es-es/offices/stockholm/" aria-label="Stockholm">Stockholm</a> </li> <li> <a href="/es-es/offices/vienna/" aria-label="Vienna">Vienna</a> </li> <li> <a href="/es-es/offices/warsaw/" aria-label="Warsaw">Warsaw</a> </li> <li> <a href="/es-es/offices/zurich/" aria-label="Zurich">Zurich</a> </li> </ul> </div> </div> </li> </ul> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-20dc9805-1943-4cc2-bf03-fe973f1d0ea0" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Middle East</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-20dc9805-1943-4cc2-bf03-fe973f1d0ea0, #nav-utility-20dc9805-1943-4cc2-bf03-fe973f1d0ea0-close, #nav-utility-08507623-5fe2-4bc7-a837-f055d5351ce6-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-20dc9805-1943-4cc2-bf03-fe973f1d0ea0-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5><a href=/es-es/offices/middle-east/>Middle East</a></h5> <ul> <li> <a href="/es-es/offices/doha/" aria-label="Doha">Doha</a> </li> <li> <a href="/es-es/offices/dubai/" aria-label="Dubai">Dubai</a> </li> <li> <a href="/es-es/offices/riyadh/" aria-label="Riyadh">Riyadh</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-c1451c04-7bc8-4d4e-88ae-c67f0ce12089" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-c1451c04-7bc8-4d4e-88ae-c67f0ce12089, #nav-utility-c1451c04-7bc8-4d4e-88ae-c67f0ce12089-close, #nav-utility-08507623-5fe2-4bc7-a837-f055d5351ce6-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-c1451c04-7bc8-4d4e-88ae-c67f0ce12089-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="/es-es/offices/bangkok/" aria-label="Bangkok">Bangkok</a> </li> <li> <a href="/offices/beijing/" aria-label="Beijing">Beijing</a> </li> <li> <a href="/es-es/offices/bengaluru/" aria-label="Bengaluru">Bengaluru</a> </li> <li> <a href="/es-es/offices/ho-chi-minh-city/" aria-label="Ho Chi Minh City">Ho Chi Minh City</a> </li> <li> <a href="/es-es/offices/hong-kong/" aria-label="Hong Kong">Hong Kong</a> </li> <li> <a href="/es-es/offices/jakarta/" aria-label="Jakarta">Jakarta</a> </li> <li> <a href="/es-es/offices/kuala-lumpur/" aria-label="Kuala Lumpur">Kuala Lumpur</a> </li> <li> <a href="/es-es/offices/manila/" aria-label="Manila">Manila</a> </li> <li> <a href="/es-es/offices/melbourne/" aria-label="Melbourne">Melbourne</a> </li> <li> <a href="/es-es/offices/mumbai/" aria-label="Mumbai">Mumbai</a> </li> <li> <a href="/es-es/offices/new-delhi/" aria-label="New Delhi">New Delhi</a> </li> <li> <a href="/es-es/offices/perth/" aria-label="Perth">Perth</a> </li> <li> <a href="/es-es/offices/shanghai/" aria-label="Shanghai">Shanghai</a> </li> <li> <a href="/es-es/offices/singapore/" aria-label="Singapore">Singapore</a> </li> <li> <a href="/es-es/offices/sydney/" aria-label="Sydney">Sydney</a> </li> <li> <a href="/es-es/offices/tokyo/" aria-label="Tokyo">Tokyo</a> </li> </ul> </div> </div> </li> </ul> </div> </div> <a href="/es-es/about/offices/" aria-label="See all offices" target="" class="primary-nav__see-all">See all offices</a> </div> </div> </section> </div> </div> </li> <li > <a href="/es-es/about/alumni-services/" aria-label="Alumni" class="">Alumni</a> </li><li > <a href="/es-es/about/media-center/" aria-label="Media Center" target="_top" class="">Media Center</a> </li><li > <a href="/es-es/subscribe/" aria-label="Subscribe" class="">Subscribe</a> </li><li > <a href="/es-es/about/contact-us/" aria-label="Contact" target="_top" class="">Contact</a> </li> <li> <a href="#" id="nav-utility-d6cb1eb7-4254-4248-a787-d5c2c0c04ece" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> <i class="utility-navigation__icon utility-megamenu__icon utility-megamenu__icon--spritesheet spain-icon"></i> Spain | Español </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-d6cb1eb7-4254-4248-a787-d5c2c0c04ece, #nav-utility-d6cb1eb7-4254-4248-a787-d5c2c0c04ece-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-es/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-d6cb1eb7-4254-4248-a787-d5c2c0c04ece-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Select your region and language">Select your region and language</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-4fa89484-2b77-453b-a03f-763fbbe547fa" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Global</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-4fa89484-2b77-453b-a03f-763fbbe547fa, #nav-utility-4fa89484-2b77-453b-a03f-763fbbe547fa-close, #nav-utility-d6cb1eb7-4254-4248-a787-d5c2c0c04ece-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-4fa89484-2b77-453b-a03f-763fbbe547fa-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Global</h5> <ul> <li> <a href="/industry-expertise/media-and-entertainment/bain-media-lab/" title="Global (English)" target="" data-visibility-id="utility-lang-message_en" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--global"></i> Global (English) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-26b13173-f3ea-4eab-982f-b98c6aba1cf1" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-26b13173-f3ea-4eab-982f-b98c6aba1cf1, #nav-utility-26b13173-f3ea-4eab-982f-b98c6aba1cf1-close, #nav-utility-d6cb1eb7-4254-4248-a787-d5c2c0c04ece-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-26b13173-f3ea-4eab-982f-b98c6aba1cf1-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/pt-br/industrias/media-and-entertainment/bain-media-lab/" title="Brazil (Português)" target="" data-visibility-id="utility-lang-message_pt-br" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet brazil-icon"></i> Brazil (Português) </a> </li> <li> <a href="/es-ar/industry-expertise/media-and-entertainment/bain-media-lab/" title="Argentina (Español)" target="" data-visibility-id="utility-lang-message_es-ar" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet argentina-icon"></i> Argentina (Español) </a> </li> <li> <a href="/es-cl/industry-expertise/media-and-entertainment/bain-media-lab/" title="Chile (Español)" target="" data-visibility-id="utility-lang-message_es-cl" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet chile-icon"></i> Chile (Español) </a> </li> <li> <a href="/es-co/industry-expertise/media-and-entertainment/bain-media-lab/" title="Colombia (Español)" target="" data-visibility-id="utility-lang-message_es-co" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet columbia-icon"></i> Colombia (Español) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-725f91e0-9d2b-4a8b-a66f-15c841ee3fce" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe, Middle East, & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-725f91e0-9d2b-4a8b-a66f-15c841ee3fce, #nav-utility-725f91e0-9d2b-4a8b-a66f-15c841ee3fce-close, #nav-utility-d6cb1eb7-4254-4248-a787-d5c2c0c04ece-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-725f91e0-9d2b-4a8b-a66f-15c841ee3fce-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe, Middle East, & Africa</h5> <ul> <li> <a href="/fr/expertises-sectorielles/medias-et-divertissement/bain-media-lab/" title="France (Français)" target="" data-visibility-id="utility-lang-message_fr" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet france-icon"></i> France (Français) </a> </li> <li> <a href="/de/branchenkompetenzen/medienwirtschaft/bain-media-lab/" title="DACH Region (Deutsch)" target="" data-visibility-id="utility-lang-message_de" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH Region (Deutsch) </a> </li> <li> <a href="/it/industry-expertise/media-and-entertainment/bain-media-lab/" title="Italy (Italiano)" target="" data-visibility-id="utility-lang-message_it" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet italy-icon"></i> Italy (Italiano) </a> </li> <li> <a href="/es-es/industry-expertise/media-and-entertainment/bain-media-lab/" title="Spain (Español)" target="" data-visibility-id="utility-lang-message_es-es" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet spain-icon"></i> Spain (Español) </a> </li> <li> <a href="/el/industry-expertise/media-and-entertainment/bain-media-lab/" title="Greece (Elliniká)" target="" data-visibility-id="utility-lang-message_el" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet greece-icon"></i> Greece (Elliniká) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-7b024286-5324-41d2-bf84-396ce6ecebfc" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-7b024286-5324-41d2-bf84-396ce6ecebfc, #nav-utility-7b024286-5324-41d2-bf84-396ce6ecebfc-close, #nav-utility-d6cb1eb7-4254-4248-a787-d5c2c0c04ece-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-7b024286-5324-41d2-bf84-396ce6ecebfc-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="http://www.bain.cn/" title="China (中文版)" target="_blank" data-visibility-id="utility-lang-message_zh" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet china-icon"></i> China (中文版) <span class="icon-external-link"></span> </a> </li> <li> <a href="/ko/industries/media-and-entertainment/bain-media-lab/" title="Korea (한국어)" target="" data-visibility-id="utility-lang-message_ko" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet korea-icon"></i> Korea (한국어) </a> </li> <li> <a href="/ja/industries/media-entertainment/bain-media-lab/" title="Japan (日本語)" target="" data-visibility-id="utility-lang-message_ja" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet japan-icon"></i> Japan (日本語) </a> </li> </ul> </div> </div> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="#" id="red-9d25e1f6-ccd9-42dd-9019-0bd64e7d8a6e" class="js-offcanvas-red-folder" data-nav-red-folder-hamburger-control> <span class="icon-folder"></span>Saved items  <span class="red-folder-count-container" data-red-folder-count-container>(<span class="red-folder-count" data-red-folder-count>0</span>)</span> </a> <section class="red-folder empty" data-delay-toggle data-control-elements="#red-9d25e1f6-ccd9-42dd-9019-0bd64e7d8a6e, #red-9d25e1f6-ccd9-42dd-9019-0bd64e7d8a6e-close" data-class-toggle="red-folder--expanded" data-delay-time="400" data-reverse="true" data-level="1"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/es-es/"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="red-9d25e1f6-ccd9-42dd-9019-0bd64e7d8a6e-close" class="off-canvas-menu__back-link" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Main menu</a> </div> <div class="large-12 column utility-megamenu__content"> <div class="red-folder__full"> <div class="large-12 column red-folder__content" data-bookmark-container data-count="0"></div> <a href="/es-es/about/curated-for-you-landing/" data-red-folder-link data-cookie-name="redFolder" data-endpoint="/es-ES/api/redfolder/getcontent" data-databaseendpointurl="/es-ES/api/redfolder/addUpdateUserBookmark" class="textlink textlink--cta">Saved items (<span class="red-folder-count" data-red-folder-count>0</span>)</a> </div> <section class="red-folder-empty"> <span class="icon-folder-open" id="icon-folder-open"></span> <h4 class="">You have no saved items.</h4> <p>Bookmark content that interests you and it will be saved here for you to read or share later.</p> <div class="red-folder-empty__btns"> <a href="/es-es/insights/" class="btn">Explore Bain Insights</a> </div> </section> </div> </section> </li> </ul> <script nonce="ByQMxtuYAC6tO0ZWyNAiPECB/CE5WqcRzlAHzznQ/q0="> //script to trigger red folder hamburger item for careers (function () { var redFolderCountContainer = document.querySelector('.red-folder-count-container'); var globalRedFolderUtilityNav = document.querySelector('.js-offcanvas-red-folder'); var careerUtilityNavItemRedFolder = document.querySelector('.career-utility-nav-item-red-folder'); var careerUtilityNavItemRedFolderLi = document.querySelector('.career-utility-nav-item-red-folder-li'); if (careerUtilityNavItemRedFolder != null && careerUtilityNavItemRedFolderLi != null) { const observer = new MutationObserver((mutations) => { mutations.forEach((mutation) => { if (mutation.type === 'attributes' && mutation.attributeName === 'class') { if (mutation.target.className.includes('has-count')) { careerUtilityNavItemRedFolderLi.classList.add('full'); careerUtilityNavItemRedFolder.classList.add('utility-navigation__red-folder-link'); careerUtilityNavItemRedFolder.href = globalRedFolderUtilityNav.href; } else { careerUtilityNavItemRedFolderLi.classList.remove('full'); 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has-caret">Industries</a> <ul class="primary-nav__mega-menu menu-4-col"> <li class="primary-nav__mega-menu-wrapper"> <section> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/es-es/industry-expertise/" aria-label="Industries">Industries</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/es-es/industry-expertise/aerospace-defense-government-services/" aria-label="Aerospace & Defense" role="menuitem">Aerospace & Defense</a> </li> <li role="none"> <a href="/es-es/industry-expertise/automotive/" aria-label="Automotive & Mobility" role="menuitem">Automotive & Mobility</a> </li> <li role="none"> <a href="/es-es/industry-expertise/aviation/" aria-label="Aviation" role="menuitem">Aviation</a> </li> <li role="none"> <a href="/es-es/industry-expertise/consumer-products/" aria-label="Consumer Products" role="menuitem">Consumer Products</a> </li> <li role="none"> 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</section> <section class="section overview row" id="overview-section" data-magellan-target="overview-section"> <div class="medium-10 large-8 column overview--centered medium-centered"> <div id="overview-section-text" > <p style="text-align: left;">Who did we reach? How did they behave? What really works? For years broadcasters and marketers have struggled to answer those questions for the $60+ billion spent on US TV advertising and sponsorships. Mensio by Bain Media Lab, <a href="/es-es/about/media-center/press-releases/2019/bain-media-lab/">developed in partnership with AI pioneer Hive</a>, provides the answers with "digital like" measurement and attribution.</p> </div> </div> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="218e33bc-a90a-41de-90c9-05d25bf1b503" data-magellan-target="218e33bc-a90a-41de-90c9-05d25bf1b503"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">What Mensio Can Do For You</h3> <h3 class="showMobileTitle">What Mensio Can Do For You</h3> </div> </div> <div class="medium-10 large-8 column overview--centered medium-centered">  <div id="basicTextBlockReadMore552cbcab-4034-4bb6-99b8-7d382fa4df3c" class="rte__heading rte__rte-table"> </div> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="column row accordion-tabs"> <div class="accordion-tabs__container"> <div class="accordion-tabs__sticky-container js-sticky-container" data-sticky-container> <ul class="tabs sticky" data-sticky data-top-anchor="stick-to-top-id-d9397a02-af6d-48a9-9bb2-bd7d4535252f" data-btm-anchor="stick-to-btm-id-d9397a02-af6d-48a9-9bb2-bd7d4535252f" data-margin-top="9" data-sticky-on="medium" data-responsive-accordion-tabs="tabs small-accordion medium-tabs large-tabs" data-allow-all-closed="true" id="d9397a02-af6d-48a9-9bb2-bd7d4535252f"> <li class="tabs-title"><a href="#tab-d9397a02-af6d-48a9-9bb2-bd7d4535252f-0">For Buyers</a></li> <li class="tabs-title"><a href="#tab-d9397a02-af6d-48a9-9bb2-bd7d4535252f-1">For Sellers</a></li> </ul> </div> <div class="show-for-medium" id="stick-to-top-id-d9397a02-af6d-48a9-9bb2-bd7d4535252f"></div> <div class="tabs-content" data-tabs-content="d9397a02-af6d-48a9-9bb2-bd7d4535252f"> <div class="tabs-panel" id="tab-d9397a02-af6d-48a9-9bb2-bd7d4535252f-0"> <p>Mensio provides brands and their agencies with always-on, “digital-like” measurement and attribution of TV advertising and sponsorships through a point-and-click dashboard and related custom services.</p> <p>Mensio helps buyers address critical objectives including: </p> <h4>1. Find and reach custom audiences </h4> <h4> </h4> <h4>2. Measure and grow business outcomes </h4> <h4> </h4> <h4>3. Identify and realize efficiencies</h4> <p><img alt="" src="/contentassets/22ae346d8f7e4bc09e5e39dd5d67790e/bain-media-lab-screenshot-laptop-update-7-16-19.png" height="521" width="1000" /></p> </div> <div class="tabs-panel" id="tab-d9397a02-af6d-48a9-9bb2-bd7d4535252f-1"> <p>Mensio enables network owners and sports leagues to reclaim the narrative on effectiveness, powered by tools that help to defend and grow advertising and sponsorship revenue.</p> <p>Media companies are using Mensio to enable:</p> <h4>1. Consultative, Insights-Led Sales Enablement</h4> <p>Real-time competitive intelligence</p> <p>Scalable insights for more than 1,000 brands to share with advertisers and sponsors</p> <p>Attribution studies on advertising and/or sponsorships, using the broadest set of outcome metrics available in the industry.</p> <h4><br />2. Computer Vision-Enabled Product Innovation</h4> <div> <p>Sponsorship / branded content asset optimization and whitespace</p> <p>Contextual advertising data feeds, and programming optimization</p> </div> </div> </div> </div> <div class="stick-to-bottom" id="stick-to-btm-id-d9397a02-af6d-48a9-9bb2-bd7d4535252f"></div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="354b917f-c533-4c48-8060-39b85c0e54c7" data-magellan-target="354b917f-c533-4c48-8060-39b85c0e54c7"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Why Mensio is Different</h3> <h3 class="showMobileTitle">Why Mensio is Different</h3> </div> </div> <div class="medium-10 large-8 column end">  <div id="basicTextBlockReadMoref7a1c9fe-a525-45c1-9ae9-600c039f01cd" class="rte__heading rte__rte-table"> </div> </div> </section> </section> <section class="accordion--list" id="c536a262-a885-451a-b6d5-058e3fa52267" data-magellan-target="c536a262-a885-451a-b6d5-058e3fa52267"> <p class="">Mensio was developed to be different – because that is what our clients were asking for. The industry’s aspirations for the measurement and attribution of TV advertising and sponsorships outstretch the current capabilities of “incumbent disruptors”, who vary in their data quality, rigor of methodology, and industry expertise.</p> <ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"> <li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title">More than ads</a> <div class="accordion-content" data-tab-content> <div class="rte"> <p>Measure traditional ad units, plus sponsorship placements, branded content integrations, & earned media</p> <p>The only platform that can measure combined reach inclusive of traditional units and logo exposures in content, as well as perform attribution of outcomes from sponsorship placements</p></div> </div> </li><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title">Data scale and quality</a> <div class="accordion-content" data-tab-content> <div class="rte"> <p>Largest third-party viewership dataset (~20M U.S. HHs), including both set-top box and Smart TV data</p> <p>Broadest set of 1:1 outcomes datasets, including direct integration with Visa for credit card purchases</p></div> </div> </li><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title">Always-on intelligence & attribution</a> <div class="accordion-content" data-tab-content> <div class="rte"> <p style="text-align: left;">Always-on dashboard enables real-time intelligence and in-campaign measurement and optimization</p> <p style="text-align: left;">Scalable, low cost attribution solution</p></div> </div> </li><li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title">Best of Bain + Hive</a> <div class="accordion-content" data-tab-content> <div class="rte"> <p>Hive contributes proprietary content metadata, and privileged access to best-in-class viewership and outcomes datasets</p> <p>Bain brings decades of experience working with clients on both sides of the table, and broader connectivity to strategic context and C-level execs</p></div> </div> </li> </ul> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="a72cb87e-8cd2-4372-b121-92bd56ac37a7" data-magellan-target="a72cb87e-8cd2-4372-b121-92bd56ac37a7"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">How Mensio Works</h3> <h3 class="showMobileTitle">How Mensio Works</h3> </div> </div> <div class="medium-10 large-8 column end">  <div id="basicTextBlockReadMore7ee35e0f-3feb-4a0c-aed8-bf2a4fe1eb71" class="rte__heading rte__rte-table"> </div> </div> </section> </section> <section class="spacing spacing--top-bottom"> <div> <div id="rteBlockReadMore585ad60a-02be-400b-a643-cb8b6142707e" class="rte rte__rte-table"> <p style="text-align: center;">Mensio integrates content, consumption and outcomes to provide "digital-like" intelligence, measurement and attribution for buyers and sellers of TV advertising and sponsorship.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" alt="" src="/contentassets/141ebc514a6e4fa7ba4c61bfc8a02593/how-mensio-works-new-graphic.png" height="550" width="1000" /></p> </div> </div> </section> <section class="section column row spacing spacing--top-bottom" id="4996a471-f7b6-4734-86e0-202c58c63855" data-magellan-target="4996a471-f7b6-4734-86e0-202c58c63855"> <div class="section__midline-heading"> <h3 class="">See Bain Media Lab in Action</h3> </div> <div class="card__grid column row feed__row"> <div class="row small-up-1 medium-up-2 large-up-2"> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/es-es/insights/ai-super-bowl-brand-exposure/" data-srcType="articleGrid"> <div class="card__image"> <a href="/es-es/insights/ai-super-bowl-brand-exposure/" aria-label="Card image link"> <div class="card__image-wrap"> <picture> <source srcset="/contentassets/4c76da0b7be64dfbb678a42e5dc0135e/super-bowl-tv-2019-16-9.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/4c76da0b7be64dfbb678a42e5dc0135e/super-bowl-tv-2019-16-9.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/4c76da0b7be64dfbb678a42e5dc0135e/super-bowl-tv-2019-16-9.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/4c76da0b7be64dfbb678a42e5dc0135e/super-bowl-tv-2019-16-9.png?width=480&height=270&mode=crop" media="(min-width:480px)" /> <img alt="" data-object-fit src="/contentassets/4c76da0b7be64dfbb678a42e5dc0135e/super-bowl-tv-2019-16-9.png?width=480&height=270&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/es-es/insights/ai-super-bowl-brand-exposure/" > <h5 class=""> AI Makes the Call: These Brands Scored in Super Bowl Exposure </h5> <div class="card__desc rte__heading">Super Bowl Sunday is TV advertising’s landmark event. 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A Close Up on This Premium Audience </h5> <div class="card__desc rte__heading">The Oscars is television’s premier nonsports entertainment event. 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