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Dotdash Meredith - Wikipedia

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<li id="toc-1997–2005:_Launch,_renaming,_Primedia_acquisition" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1997–2005:_Launch,_renaming,_Primedia_acquisition"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>1997–2005: Launch, renaming, Primedia acquisition</span> </div> </a> <ul id="toc-1997–2005:_Launch,_renaming,_Primedia_acquisition-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2005–2012:_Times_Co._acquisition,_Abang.com,_About_en_Español" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2005–2012:_Times_Co._acquisition,_Abang.com,_About_en_Español"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>2005–2012: Times Co. acquisition, Abang.com, About en Español</span> </div> </a> <ul id="toc-2005–2012:_Times_Co._acquisition,_Abang.com,_About_en_Español-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2012–2017:_IAC_acquisition,_Neil_Vogel_appointment,_relaunch" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2012–2017:_IAC_acquisition,_Neil_Vogel_appointment,_relaunch"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>2012–2017: IAC acquisition, Neil Vogel appointment, relaunch</span> </div> </a> <ul id="toc-2012–2017:_IAC_acquisition,_Neil_Vogel_appointment,_relaunch-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2017–present:_rebranding_to_Dotdash_and_merger_with_Meredith" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2017–present:_rebranding_to_Dotdash_and_merger_with_Meredith"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>2017–present: rebranding to Dotdash and merger with Meredith</span> </div> </a> <ul id="toc-2017–present:_rebranding_to_Dotdash_and_merger_with_Meredith-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Offices" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Offices"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Offices</span> </div> </a> <ul id="toc-Offices-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div 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.hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">"About Group" redirects here. For the English rock band, see <a href="/wiki/About_Group_(band)" title="About Group (band)">About Group (band)</a>.</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">"Byrdie" redirects here. For people named Byrdie, see <a href="/wiki/Birdie_(given_name)" title="Birdie (given name)">Birdie (given name)</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Dotdash Meredith, Inc.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:Dotdash_Meredith.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/3/38/Dotdash_Meredith.svg/250px-Dotdash_Meredith.svg.png" decoding="async" width="250" height="59" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/3/38/Dotdash_Meredith.svg/375px-Dotdash_Meredith.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/3/38/Dotdash_Meredith.svg/500px-Dotdash_Meredith.svg.png 2x" data-file-width="512" data-file-height="121" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>The Mining Company<br />(1997–1999)</li><li>About.com<br />(1999–2017)</li><li>Dotdash<br />(2017–2021)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Digital_media" title="Digital media">Digital media</a></td></tr><tr><th scope="row" class="infobox-label">Predecessors</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Meredith_Corporation" title="Meredith Corporation">Meredith Corporation</a></li><li><a href="/wiki/Time_Inc." title="Time Inc.">Time Inc.</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">April&#160;21, 1997<span class="noprint">&#59;&#32;27 years ago</span><span style="display:none">&#160;(<span class="bday dtstart published updated">1997-04-21</span>)</span> (as The Mining Company)</td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><a href="/wiki/Scott_Kurnit" title="Scott Kurnit">Scott Kurnit</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/New_York_City" title="New York City">New York City</a></div>, <div class="ib-company-country country-name">U.S.</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Barry_Diller" title="Barry Diller">Barry Diller</a>, Neil Vogel (<a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO</a>)</li><li>Alex Ellerson<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> (COO)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/RentPath" title="RentPath">PriMedia</a><br />(2000–2005)</li><li><a href="/wiki/The_New_York_Times_Company" title="The New York Times Company">The New York Times Company</a><br />(2005–2012)</li><li><a href="/wiki/IAC_Inc." title="IAC Inc.">IAC</a> (2012–present)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://dotdashmeredith.com">dotdashmeredith<wbr />.com</a></span></td></tr></tbody></table> <p><b>Dotdash Meredith</b> (formerly <b>The Mining Company</b>, <b>About.com</b> and <b>Dotdash</b>) is an American <a href="/wiki/Digital_media" title="Digital media">digital media</a> company based in <a href="/wiki/New_York_City" title="New York City">New York City</a>. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> It operates brands including <a href="/wiki/Verywell" title="Verywell">Verywell</a>, <a href="/wiki/Investopedia" title="Investopedia">Investopedia</a>, <i><a href="/wiki/People_(magazine)" title="People (magazine)">People</a></i>, <i><a href="/wiki/The_Balance_(website)" title="The Balance (website)">The Balance</a></i>, Byrdie, MyDomaine, <i><a href="/wiki/Brides_(magazine)" title="Brides (magazine)">Brides</a></i>, The Spruce, <a href="/wiki/Simply_Recipes" title="Simply Recipes">Simply Recipes</a>, <a href="/wiki/Serious_Eats" title="Serious Eats">Serious Eats</a>, Liquor.com, <a href="/wiki/Lifewire" title="Lifewire">Lifewire</a>, TripSavvy, <a href="/wiki/TreeHugger" title="TreeHugger">TreeHugger</a>, and ThoughtCo.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> In August 2012, About.com became a property of <a href="/wiki/IAC_Inc." title="IAC Inc.">IAC</a>,<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> owner of <a href="/wiki/Ask.com" title="Ask.com">Ask.com</a> and numerous other online brands, and its revenue is generated by advertising. In addition to its <a href="/wiki/Manhattan" title="Manhattan">Manhattan</a> headquarters, Dotdash Meredith maintains offices elsewhere in the <a href="/wiki/New_York_metropolitan_area" title="New York metropolitan area">New York metropolitan area</a>, as well as in <a href="/wiki/Des_Moines,_Iowa" title="Des Moines, Iowa">Des Moines, Iowa</a>, and <a href="/wiki/Birmingham,_Alabama" title="Birmingham, Alabama">Birmingham, Alabama</a>.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dotdash_Meredith&amp;action=edit&amp;section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="1997–2005:_Launch,_renaming,_Primedia_acquisition"><span id="1997.E2.80.932005:_Launch.2C_renaming.2C_Primedia_acquisition"></span>1997–2005: Launch, renaming, Primedia acquisition</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dotdash_Meredith&amp;action=edit&amp;section=2" title="Edit section: 1997–2005: Launch, renaming, Primedia acquisition"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Founded in 1996 as The Mining Company, the site was launched on April 21, 1997, by <a href="/wiki/Scott_Kurnit" title="Scott Kurnit">Scott Kurnit</a>, owner of General Internet, Bill Day, and a group of other entrepreneurs in <a href="/wiki/New_York_City" title="New York City">New York City</a>.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> The original goal was to maintain 1,800 topic areas, but after five years of operation, this number was reduced to around 700.<sup id="cite_ref-Prim_7-0" class="reference"><a href="#cite_note-Prim-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> </p><p>In May 1999, the company changed its name to "About Inc." and the website name from "miningco.com" to "about.com".<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> The company was acquired by <a href="/wiki/Primedia,_Inc." class="mw-redirect" title="Primedia, Inc.">Primedia, Inc.</a>, in 2000 through a deal valued at US$690&#160;million, whereby Primedia swapped 45.2&#160;million shares for About, Inc.'s 18.1&#160;million shares. At the time of the acquisition announcement, About Inc. was measured at US$133&#160;million in cash and no debt (Sept. 30, 2000), while the Media Metrix company tallied 21&#160;million unique monthly visitors—making it the seventh-most-visited "network of sites" at the time—a network of over 700 topic sites, sorted into 36 areas and 50,000 subjects, and approximately 4,000 advertisers. Following the purchase, which was finalized in the first quarter of 2001, the combined company was called "Primedia" and Kurnit remained <a href="/wiki/Chief_executive_officer" title="Chief executive officer">chief executive officer</a> (CEO).<sup id="cite_ref-Prim_7-1" class="reference"><a href="#cite_note-Prim-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2005–2012:_Times_Co._acquisition,_Abang.com,_About_en_Español"><span id="2005.E2.80.932012:_Times_Co._acquisition.2C_Abang.com.2C_About_en_Espa.C3.B1ol"></span>2005–2012: Times Co. acquisition, Abang.com, About en Español</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dotdash_Meredith&amp;action=edit&amp;section=3" title="Edit section: 2005–2012: Times Co. acquisition, Abang.com, About en Español"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In February 2005, <a href="/wiki/The_New_York_Times_Company" title="The New York Times Company">The New York Times Company</a> (Times Co.) announced it was buying About.com,<sup id="cite_ref-allthingsd-about_9-0" class="reference"><a href="#cite_note-allthingsd-about-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NYT20050218_10-0" class="reference"><a href="#cite_note-NYT20050218-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> a purchase that was completed in the first half of the year for US$410&#160;million.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Google" title="Google">Google</a> and <a href="/wiki/Yahoo!" class="mw-redirect" title="Yahoo!">Yahoo!</a> were reportedly among the other bidders.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup> Following the Times Co. acquisition, Peter C. Horan was appointed as About Inc.'s president and CEO, but he was soon replaced by Scott Meyer in May 2005.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> </p><p>In March 2007, About.com's patronage was measured at 33.5&#160;million unique visitors. On May 7, 2007, About Inc. acquired ConsumerSearch.com—a site that generated 3&#160;million unique monthly visitors during the first quarter of 2007—for US$33&#160;million in cash following two other purchases that were made in the preceding eight-month period: UCompareHealthCare.com and Calorie-Count.com.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> </p><p>Initially conceived of in January 2007, About.com's first fully owned foreign venture, the China-based Abang.com, debuted in December 2007.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> At the time of the launch, the company had a Japan-based online entity, Allabout.co.jp, but it functioned under a licensing agreement. By January 2008, the China site consisted of around 25 employees, as well as 80 guides who were responsible for article production within seven categories: Fashion, Food, Health, Hobbies, Pets, Digital, and Travel. As part of the <a href="/wiki/Language_localization" class="mw-redirect" title="Language localization">localization</a> process, the China initiative—led by Matt Roberts, who became the CEO of Abang.com, and Wen-Wei Wang, the vice president of technology for the launch—was named "Abang" because the Chinese character "bang" refers to the concept of a group or community.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup> </p><p>The About Group generated US$102.7&#160;million in 2007, which represented a 135-percent increase from the time of the Times Co. acquisition. Meyer stepped down from the chief executive role in March 2008 and was replaced by Cella Irvine, who previously worked for Hearst Corp. and Microsoft Corp.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup> In April 2011, Irvine launched the About en Español website, which was About's first Spanish-language channel and initially featured nine topics, including movies and makeup, that were to be expanded by around 100 by the start of 2012. The launch was part of an overall strategy that included a redesigned About.com homepage, a doubling of the number of "how-to" and <a href="/wiki/Do_it_yourself" title="Do it yourself">do-it-yourself</a> videos on About.com's 24 channels, and new outlets on About.com for advertisers.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">&#91;</span>19<span class="cite-bracket">&#93;</span></a></sup> </p><p>The significant impact of the <a href="/wiki/Great_Recession" title="Great Recession">global financial crisis</a> upon online advertising was experienced shortly after Irvine's appointment and she was removed from the CEO role after three years and three consecutive quarters in which revenue decreased. Martin Nisenholtz, SVP of digital operations, temporarily replaced Irvine following her departure in May 2011.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup> </p><p>In July 2011, Darline Jean was named CEO of the About Group, after the company's second-quarter revenues totaled US$27.8&#160;million. Jean previously served as About's <a href="/wiki/Chief_financial_officer" title="Chief financial officer">chief financial officer</a> (CFO) and was promoted on September 1, 2011.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">&#91;</span>21<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2012–2017:_IAC_acquisition,_Neil_Vogel_appointment,_relaunch"><span id="2012.E2.80.932017:_IAC_acquisition.2C_Neil_Vogel_appointment.2C_relaunch"></span>2012–2017: IAC acquisition, Neil Vogel appointment, relaunch</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dotdash_Meredith&amp;action=edit&amp;section=4" title="Edit section: 2012–2017: IAC acquisition, Neil Vogel appointment, relaunch"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A media report published in August 2012 indicated that <a href="/wiki/Answers.com" title="Answers.com">Answers.com</a> had reached a preliminary agreement to acquire About.com for US$270&#160;million.<sup id="cite_ref-nyt-aboutsale_22-0" class="reference"><a href="#cite_note-nyt-aboutsale-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup> However, on August 26, <a href="/wiki/Barry_Diller" title="Barry Diller">Barry Diller</a>'s <a href="/wiki/IAC_Inc." title="IAC Inc.">IAC</a> announced that it would acquire About.com instead for US$300&#160;million in cash.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">&#91;</span>23<span class="cite-bracket">&#93;</span></a></sup> A source for <a href="/wiki/TechCrunch" title="TechCrunch">TechCrunch</a> later confirmed that Answers.com's offer was reportedly valued at US$270&#160;million, but consisted of debt and equity in Answers.com.<sup id="cite_ref-Tech_24-0" class="reference"><a href="#cite_note-Tech-24"><span class="cite-bracket">&#91;</span>24<span class="cite-bracket">&#93;</span></a></sup> </p><p>In the corresponding press release, IAC explained that the acquisition would help bolster and accompany its existing properties, such as the Ask.com <a href="/wiki/Web_search_engine" class="mw-redirect" title="Web search engine">web search engine</a>.<sup id="cite_ref-allthingsd-about_9-1" class="reference"><a href="#cite_note-allthingsd-about-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> Jean fulfilled her role as chief executive during the transition period, while ownership was transferred to IAC, and then left About.com shortly after the sale was finalized.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup> At the time of the IAC acquisition, which was signed on August 26, 2012, About.com consisted of nearly 1,000 topic sites and over three million unique articles, while, in traffic terms, <a href="/wiki/Alexa_Internet" title="Alexa Internet">Alexa Internet</a> ranked the site as number 37 in the U.S. and 80 in the global context.<sup id="cite_ref-Tech_24-1" class="reference"><a href="#cite_note-Tech-24"><span class="cite-bracket">&#91;</span>24<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">&#91;</span>26<span class="cite-bracket">&#93;</span></a></sup> </p><p>On April 2, 2013, Neil Vogel became the new CEO of About.com. Up until March 2003, Vogel was a key executive member of the marketing and media company Alloy Inc., a role that he left to cofound the Recognition Media marketing business that is responsible for producing the annual <a href="/wiki/Webby_Awards" title="Webby Awards">Webby Awards</a> event, as well as the Internet Week NY and Europe events.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">&#91;</span>27<span class="cite-bracket">&#93;</span></a></sup> Vogel was selected by <i>Business Insider</i> for its 2012 "The Coolest People In New York Tech This Year" list, for his work as a venture partner of FirstMark Capital.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">&#91;</span>28<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">&#91;</span>29<span class="cite-bracket">&#93;</span></a></sup> As of May&#160;2013<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Dotdash_Meredith&amp;action=edit">&#91;update&#93;</a></sup>, About.com was receiving about 84&#160;million unique monthly visitors.<sup id="cite_ref-May_30-0" class="reference"><a href="#cite_note-May-30"><span class="cite-bracket">&#91;</span>30<span class="cite-bracket">&#93;</span></a></sup> </p><p>Following his appointment, Vogel's overall plan for About focused on social, mobile, and user experience, with an emphasis on increasing the amount of time that users remain on the site, rather than attracting people in the first instance.<sup id="cite_ref-May_30-1" class="reference"><a href="#cite_note-May-30"><span class="cite-bracket">&#91;</span>30<span class="cite-bracket">&#93;</span></a></sup> Vogel also stressed the importance of monetization in his numerous post-appointment interviews and he included a summary of About's revenue model as part of his discussion of the future with <i>Bloomberg</i>: </p> <blockquote><p>[We make money] one way, in general: we're advertising-supported. And that's monetized two ways: we do a lot of display advertising, and we do a lot of people clicking on links that we get paid for from Google and others ... If we have all this traffic, and we have all this content, if we can make people engage content more, and spend more time here [About.com], and do more things, we're going to have more page views and much more of an opportunity to monetize About.<sup id="cite_ref-Tv_31-0" class="reference"><a href="#cite_note-Tv-31"><span class="cite-bracket">&#91;</span>31<span class="cite-bracket">&#93;</span></a></sup></p></blockquote> <p>Vogel further explained that IAC has been able to create "compelling" content that manages to successfully engage Internet users, while About's content, in particular, is favored by the Google search engine.<sup id="cite_ref-Tv_31-1" class="reference"><a href="#cite_note-Tv-31"><span class="cite-bracket">&#91;</span>31<span class="cite-bracket">&#93;</span></a></sup> Furthermore, Vogel stated that <a href="/wiki/Native_advertising" title="Native advertising">native advertising</a> is a marketing initiative that he would like to explore with caution, as "it's a really big opportunity to let marketers talk to our audience in the voice that they're already comfortable with."<sup id="cite_ref-July_32-0" class="reference"><a href="#cite_note-July-32"><span class="cite-bracket">&#91;</span>32<span class="cite-bracket">&#93;</span></a></sup> </p><p>In April 2014, Vogel revealed to the media that the About.com team had grown from 100 employees to 176, and the number of site contributors had increased by 20 percent. The company's developers updated the website's backend to be capable of handling a greater degree of interactivity at the front end, while a major emphasis was placed on responsive web design, as the traffic from mobile devices and tablets was measured at nearly 40 percent.<sup id="cite_ref-Brand_33-0" class="reference"><a href="#cite_note-Brand-33"><span class="cite-bracket">&#91;</span>33<span class="cite-bracket">&#93;</span></a></sup> </p><p>The About.com website was relaunched in September 2014, following a significant redesign that expanded upon the new homepage that debuted in July 2014. Based on an analysis of the needs of both users and advertisers, the redesign sought to create an improved user experience and facilitate social sharing, including the addition of social media buttons that were not featured at the time of Vogel's appointment.<sup id="cite_ref-Brand_33-1" class="reference"><a href="#cite_note-Brand-33"><span class="cite-bracket">&#91;</span>33<span class="cite-bracket">&#93;</span></a></sup> </p><p><span class="anchor" id="ThoughtCo"></span> </p> <div class="mw-heading mw-heading3"><h3 id="2017–present:_rebranding_to_Dotdash_and_merger_with_Meredith"><span id="2017.E2.80.93present:_rebranding_to_Dotdash_and_merger_with_Meredith"></span>2017–present: rebranding to Dotdash and merger with Meredith</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dotdash_Meredith&amp;action=edit&amp;section=5" title="Edit section: 2017–present: rebranding to Dotdash and merger with Meredith"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Dotdash_Logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2f/Dotdash_Logo.svg/220px-Dotdash_Logo.svg.png" decoding="async" width="220" height="72" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2f/Dotdash_Logo.svg/330px-Dotdash_Logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2f/Dotdash_Logo.svg/440px-Dotdash_Logo.svg.png 2x" data-file-width="250" data-file-height="82" /></a><figcaption>First Dotdash logo, used from 2017 to 2021</figcaption></figure> <p>On May 2, 2017, IAC announced the completed rebranding of About.com to Dotdash,<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">&#91;</span>34<span class="cite-bracket">&#93;</span></a></sup> after about a year of transition.<sup id="cite_ref-dotdash-announced_35-0" class="reference"><a href="#cite_note-dotdash-announced-35"><span class="cite-bracket">&#91;</span>35<span class="cite-bracket">&#93;</span></a></sup> CEO Neil Vogel said that the company had lost <a href="/wiki/Mind_share" title="Mind share">mind share</a> and needed to change their marketing strategy.<sup id="cite_ref-verge-shut_36-0" class="reference"><a href="#cite_note-verge-shut-36"><span class="cite-bracket">&#91;</span>36<span class="cite-bracket">&#93;</span></a></sup> According to <a href="/wiki/Wired_(magazine)" title="Wired (magazine)"><i>WIRED</i></a>, the About.com brand was retired, despite its profitability, to make way for a new business model.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">&#91;</span>37<span class="cite-bracket">&#93;</span></a></sup> The company refocused on <a href="/wiki/Vertical_market" class="mw-redirect" title="Vertical market">vertical markets</a> through its niche websites: <a href="/wiki/The_Balance_(website)" title="The Balance (website)"><i>The Balance</i></a> (personal finance), <i><a href="/wiki/Lifewire" title="Lifewire">Lifewire</a></i> (tech), <i>The Spruce</i> (home and food), <a href="/wiki/Verywell" title="Verywell"><i>VeryWell</i></a> (health), <i>TripSavvy</i> (travel), and <i>ThoughtCo</i> (education).<sup id="cite_ref-dotdash-announced_35-1" class="reference"><a href="#cite_note-dotdash-announced-35"><span class="cite-bracket">&#91;</span>35<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-verge-shut_36-1" class="reference"><a href="#cite_note-verge-shut-36"><span class="cite-bracket">&#91;</span>36<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">&#91;</span>38<span class="cite-bracket">&#93;</span></a></sup> </p><p>On March 29, 2018, Dotdash won <a href="/wiki/Digiday" title="Digiday">Digiday's</a> Publisher of the Year.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">&#91;</span>39<span class="cite-bracket">&#93;</span></a></sup> In July of the same year, Dotdash acquired <i><a href="/wiki/Investopedia" title="Investopedia">Investopedia</a></i>.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">&#91;</span>40<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">&#91;</span>41<span class="cite-bracket">&#93;</span></a></sup> On October 15, TripSavvy launched the Editors' Choice Awards.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">&#91;</span>42<span class="cite-bracket">&#93;</span></a></sup> </p><p>On January 8, 2019, Dotdash announced the acquisition of <i>Byrdie</i> (beauty) and <i>MyDomaine</i> (women's lifestyle) from Clique Brands.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">&#91;</span>43<span class="cite-bracket">&#93;</span></a></sup> On May 15, Dotdash announced the acquisition of <i><a href="/wiki/Brides_(magazine)" title="Brides (magazine)">Brides</a></i> from <a href="/wiki/Cond%C3%A9_Nast" title="Condé Nast">Conde Nast</a>.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">&#91;</span>44<span class="cite-bracket">&#93;</span></a></sup> In the spring of 2019, Dotdash's home site, <i>The Spruce</i>, announced the launch of their first-ever paint collection, The Spruce Best Home, in partnership with KILZ and sold exclusively on <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a>.<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">&#91;</span>45<span class="cite-bracket">&#93;</span></a></sup> On October 1, Dotdash announced the acquisition of Liquor.com.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">&#91;</span>46<span class="cite-bracket">&#93;</span></a></sup> </p><p>On February 4, 2020, Dotdash announced the acquisition of <i>TreeHugger</i> and Mother Nature Network.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">&#91;</span>47<span class="cite-bracket">&#93;</span></a></sup> In June, Dotdash was named Digiday's Publisher of the Year in Digiday's Media Awards 2020.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">&#91;</span>48<span class="cite-bracket">&#93;</span></a></sup> <i>The Spruce</i> won for Best User Experience and CEO Neil Vogel won Executive of the Year.<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">&#91;</span>49<span class="cite-bracket">&#93;</span></a></sup> On September 22, Dotdash announced that it acquired <i><a href="/wiki/Simply_Recipes" title="Simply Recipes">Simply Recipes</a></i> and <i><a href="/wiki/Serious_Eats" title="Serious Eats">Serious Eats</a></i> from Fexy Media.<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">&#91;</span>50<span class="cite-bracket">&#93;</span></a></sup> </p><p>On October 6, 2021, Dotdash announced the acquisition of <a href="/wiki/Meredith_Corporation" title="Meredith Corporation">Meredith</a>'s magazine and other non-broadcast assets (including the former <a href="/wiki/Time_Inc." title="Time Inc.">Time Inc.</a> assets) for $2.7 billion, forming a new entity called Dotdash Meredith.<sup id="cite_ref-meredith-dotdash_51-0" class="reference"><a href="#cite_note-meredith-dotdash-51"><span class="cite-bracket">&#91;</span>51<span class="cite-bracket">&#93;</span></a></sup> The transaction was finalized on December 1.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">&#91;</span>52<span class="cite-bracket">&#93;</span></a></sup> On February 9, 2022, Dotdash CEO Neil Vogel issued a memo revealing that six former Meredith Corporation magazines (<i><a href="/wiki/Entertainment_Weekly" title="Entertainment Weekly">Entertainment Weekly</a></i>, <i><a href="/wiki/InStyle" title="InStyle">InStyle</a></i>, <i>EatingWell</i>, <a href="/wiki/Health_(magazine)" title="Health (magazine)"><i>Health</i></a>, <a href="/wiki/Parents_(magazine)" title="Parents (magazine)"><i>Parents</i></a>, and <i><a href="/wiki/People_en_Espa%C3%B1ol" title="People en Español">People en Español</a></i>) would cease print circulation and switch to a digital-only format.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">&#91;</span>53<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Offices">Offices</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dotdash_Meredith&amp;action=edit&amp;section=6" title="Edit section: Offices"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Dotdash Meredith currently has offices at three locations in the <a href="/wiki/United_States" title="United States">USA</a> including New York, Des Moines, and Birmingham.<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">&#91;</span>54<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dotdash_Meredith&amp;action=edit&amp;section=7" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.dotdash.com/our-team/">"Team – Dotdash"</a>. <i>Dotdash.com</i>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Dotdash.com&amp;rft.atitle=Team+%E2%80%93+Dotdash&amp;rft_id=https%3A%2F%2Fwww.dotdash.com%2Four-team%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.dotdash.com/">"Dotdash"</a>. <i>Dotdash.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">August 27,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Dotdash.com&amp;rft.atitle=Dotdash&amp;rft_id=http%3A%2F%2Fwww.dotdash.com%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.dotdash.com/our-brands/">"Our Brands"</a>. Dotdash<span class="reference-accessdate">. Retrieved <span class="nowrap">August 20,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Our+Brands&amp;rft.pub=Dotdash&amp;rft_id=http%3A%2F%2Fwww.dotdash.com%2Four-brands%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDreyfuss2017" class="citation magazine cs1">Dreyfuss, Emily (May 3, 2017). <a rel="nofollow" class="external text" href="https://www.wired.com/2017/05/rip-com-look-tumultuous-life-web-legend/">"RIP About.com: A Look at the Tumultuous Life of a Web Legend"</a>. <i><a href="/wiki/Wired_(magazine)" title="Wired (magazine)">WIRED</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">February 21,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=WIRED&amp;rft.atitle=RIP+About.com%3A+A+Look+at+the+Tumultuous+Life+of+a+Web+Legend&amp;rft.date=2017-05-03&amp;rft.aulast=Dreyfuss&amp;rft.aufirst=Emily&amp;rft_id=https%3A%2F%2Fwww.wired.com%2F2017%2F05%2Frip-com-look-tumultuous-life-web-legend%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.dotdash.com/">"Dotdash"</a>. Dotdash<span class="reference-accessdate">. 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Retrieved <span class="nowrap">June 28,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Axios&amp;rft.atitle=Scoop%3A+Dotdash+to+launch+commerce+line+with+Amazon&amp;rft_id=https%3A%2F%2Fwww.axios.com%2Fdotdash-commerce-line-amazon-spruce-best-home-ce8211ed-3f88-452f-804d-2bf051eefe67.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-46">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.axios.com/dotdash-liquor-com-62fe840c-e816-4cf1-92b8-30bc9c8a4f60.html">"Exclusive: Dotdash acquires Liquor.com"</a>. <i>Axios</i><span class="reference-accessdate">. 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February 5, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">February 25,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=www.bloomberg.com&amp;rft.atitle=Dotdash+CEO+Sees+%27Green+Content%27+as+the+Next+Great+Opportunity&amp;rft.date=2020-02-05&amp;rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Fvideos%2F2020-02-05%2Fdotdash-ceo-sees-green-content-as-the-next-great-opportunity-video&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-48">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://digiday.com/awards/digiday-media-awards-expanding-revenue-and-driving-engagement-these-media-companies-are-highlight-nominees/">"Digiday Media Awards: Expanding revenue and driving engagement, these media companies are highlight nominees"</a>. May 19, 2020.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Digiday+Media+Awards%3A+Expanding+revenue+and+driving+engagement%2C+these+media+companies+are+highlight+nominees&amp;rft.date=2020-05-19&amp;rft_id=https%3A%2F%2Fdigiday.com%2Fawards%2Fdigiday-media-awards-expanding-revenue-and-driving-engagement-these-media-companies-are-highlight-nominees%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-49">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDigiday" class="citation web cs1">Digiday. <a rel="nofollow" class="external text" href="https://digiday.com/wp-content/uploads/2020/06/digiday-media-awards-guide.pdf">"Digiday Media Awards 2020"</a> <span class="cs1-format">(PDF)</span>. <a rel="nofollow" class="external text" href="https://ghostarchive.org/archive/20221009/https://digiday.com/wp-content/uploads/2020/06/digiday-media-awards-guide.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on October 9, 2022.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Digiday+Media+Awards+2020&amp;rft.au=Digiday&amp;rft_id=https%3A%2F%2Fdigiday.com%2Fwp-content%2Fuploads%2F2020%2F06%2Fdigiday-media-awards-guide.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFischer" class="citation web cs1">Fischer, Sara. <a rel="nofollow" class="external text" href="https://www.axios.com/dotdash-simply-recipes-serious-eats-94ee70ac-01ad-41cb-85fa-98426a5daa43.html">"Exclusive: Dotdash acquires Simply Recipes and Serious Eats"</a>. <i>Axios</i><span class="reference-accessdate">. Retrieved <span class="nowrap">October 16,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Axios&amp;rft.atitle=Exclusive%3A+Dotdash+acquires+Simply+Recipes+and+Serious+Eats&amp;rft.aulast=Fischer&amp;rft.aufirst=Sara&amp;rft_id=https%3A%2F%2Fwww.axios.com%2Fdotdash-simply-recipes-serious-eats-94ee70ac-01ad-41cb-85fa-98426a5daa43.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-meredith-dotdash-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-meredith-dotdash_51-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://meredith.mediaroom.com/news-releases?item=137620">"IAC's Dotdash to Acquire Meredith Corporation's National Media Group"</a>. <i>Meredith Corporation MediaRoom</i><span class="reference-accessdate">. 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Wall Street Journal<span class="reference-accessdate">. Retrieved <span class="nowrap">May 10,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.atitle=Barry+Diller%27s+Media+Group+Ends+Print+Versions+of+InStyle%2C+Entertainment+Weekly%2C+Others&amp;rft.date=2022-02-09&amp;rft.aulast=Bruell&amp;rft.aufirst=Alexandra&amp;rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fbarry-dillers-media-group-pulls-plug-on-6-print-magazines-including-instyle-and-entertainment-weekly-11644424320&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> <li id="cite_note-54"><span class="mw-cite-backlink"><b><a href="#cite_ref-54">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.dotdashmeredith.com/contact">"Dotdash Meredith Contact"</a>. <i>Dotdash Meredith</i>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Dotdash+Meredith&amp;rft.atitle=Dotdash+Meredith+Contact&amp;rft_id=https%3A%2F%2Fwww.dotdashmeredith.com%2Fcontact&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ADotdash+Meredith" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dotdash_Meredith&amp;action=edit&amp;section=8" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.dotdashmeredith.com/">Official website</a></span></span> <span class="mw-valign-text-top" typeof="mw:File/Frameless"><a 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title="HomeStars">HomeStars</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:InterActiveCorp_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/InterActiveCorp_logo.svg/120px-InterActiveCorp_logo.svg.png" decoding="async" width="120" height="43" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/InterActiveCorp_logo.svg/180px-InterActiveCorp_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a4/InterActiveCorp_logo.svg/240px-InterActiveCorp_logo.svg.png 2x" data-file-width="144" data-file-height="51" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Ask Media Group</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Ask.com" title="Ask.com">Ask.com</a></li> <li><a href="/wiki/Mindspark_Interactive_Network" title="Mindspark Interactive Network">Ask Applications</a></li> <li><a href="/wiki/Excite_(web_portal)" title="Excite (web portal)">Excite</a></li> <li><a href="/wiki/Reference.com" title="Reference.com">Reference.com</a></li> <li><a href="/wiki/Sidewalk.com" title="Sidewalk.com">Sidewalk.com</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a class="mw-selflink selflink">Dotdash Meredith</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Allrecipes.com" title="Allrecipes.com">Allrecipes</a></i></li> <li><a href="/wiki/The_Balance_(website)" title="The Balance (website)">The Balance</a></li> <li><i><a href="/wiki/Better_Homes_and_Gardens_(magazine)" title="Better Homes and Gardens (magazine)">Better Homes and Gardens</a></i></li> <li><i><a href="/wiki/Brides_(magazine)" title="Brides (magazine)">Brides</a></i></li> <li><i><a href="/wiki/Cooking_Light" title="Cooking Light">Cooking Light</a></i></li> <li><i><a href="/wiki/Entertainment_Weekly" title="Entertainment Weekly">Entertainment Weekly</a></i></li> <li><i><a href="/wiki/Food_%26_Wine" title="Food &amp; Wine">Food &amp; Wine</a></i></li> <li><i><a href="/wiki/Health_(magazine)" title="Health (magazine)">Health</a></i></li> <li><a href="/wiki/HelloGiggles" title="HelloGiggles">HelloGiggles</a></li> <li><i><a href="/wiki/InStyle" title="InStyle">InStyle</a></i></li> <li><a href="/wiki/Investopedia" title="Investopedia">Investopedia</a></li> <li><i><a href="/wiki/Life_(magazine)" title="Life (magazine)">Life</a></i></li> <li><a href="/wiki/Lifewire" title="Lifewire">Lifewire</a></li> <li><i><a href="/wiki/Martha_Stewart_Living" title="Martha Stewart Living">Martha Stewart Living</a></i></li> <li><i><a href="/wiki/Midwest_Living" title="Midwest Living">Midwest Living</a></i></li> <li><i><a href="/wiki/Parents_(magazine)" title="Parents (magazine)">Parents</a></i></li> <li><i><a href="/wiki/People_(magazine)" title="People (magazine)">People</a></i></li> <li><i><a href="/wiki/People_en_Espa%C3%B1ol" title="People en Español">People en Español</a></i></li> <li><i><a href="/wiki/Real_Simple" title="Real Simple">Real Simple</a></i></li> <li><a href="/wiki/Serious_Eats" title="Serious Eats">Serious Eats</a></li> <li><i><a href="/wiki/Shape_(magazine)" title="Shape (magazine)">Shape</a></i></li> <li><a href="/wiki/Simply_Recipes" title="Simply Recipes">Simply Recipes</a></li> <li><i><a href="/wiki/Southern_Living" title="Southern Living">Southern Living</a></i></li> <li><i><a href="/wiki/Travel_%2B_Leisure" title="Travel + Leisure">Travel + Leisure</a></i></li> <li><a href="/wiki/TreeHugger" title="TreeHugger">TreeHugger</a></li> <li><a href="/wiki/Verywell" title="Verywell">Verywell</a></li> <li><i><a href="/wiki/Wood_(magazine)" title="Wood (magazine)">Wood</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other properties</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Care.com" title="Care.com">Care.com</a></li> <li><i><a href="/wiki/The_Daily_Beast" title="The Daily Beast">The Daily Beast</a></i></li> <li><a href="/wiki/DailyBurn" title="DailyBurn">DailyBurn</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Acquisitions</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Meredith_Corporation" title="Meredith Corporation">Meredith National Media</a> <ul><li><a href="/wiki/Time_Inc." title="Time Inc.">Time Inc.</a></li></ul></li></ul> </div></td></tr></tbody></table></div> <!-- NewPP limit report Parsed by mw‐web.codfw.main‐f69cdc8f6‐gtx6v 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