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has-white-color has-text-color" id="h-世界規模のインテリジェンスとビッグデータ">世界規模のインテリジェンスとビッグデータ</h1> <p>オムニチャネル全体にわたる実用的なインサイト。市場を変革する革新的な人材。データのパワーを倍増させる未来型テクノロジー。100年にわたる専門知識</p> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-niq-blocks-niq-popup"><div id="popup-content-0" class="popup-content niq-popup" data-popup-settings=""> <div class="wp-block-button niq-popup-button"><a class="wp-block-button__link has-white-color has-blue-background-color has-text-color has-background wp-element-button" href="#">会社概要</a></div> <div class="wp-block-group niq-popup-content is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-niq-blocks-nlsn-embed"><div class="embed-shortcode"><div class="embed-responsive embed-responsive-16by9"><div class="embed-iframe embed-responsive-item"><iframe title="NIQ Homepage hero video - French" src="https://fast.wistia.net/embed/iframe/bht0chna1o?dnt=1" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" msallowfullscreen width="500" height="281"></iframe><script src="https://fast.wistia.net/assets/external/E-v1.js" async></script></div></div></div></div> </div> </div></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> </div> </div></div> <div style="height:80px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-niq-blocks-nlsn-heading-separator"><div class="heading-separator"><div class="separator-meta-row row justify-content-between"><div class="col-sm-4 col-md-3 col-lg-2 col-12"><div class="header-col-primary"><h5 class="mr-auto d-none d-sm-block">ニールセンIQニュース</h5><div class="btn-svg-underline svg-align-right"><h5 class="mobile-meta-heading mr-auto d-block d-sm-none"><a class="meta-link" href="https://nielseniq.com/global/jp/news-center/" 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xmlns:xlink="http://www.w3.org/1999/xlink"> <title>02_Elements/Icons/ArrowRight</title> <g id="00_Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="02_Elements/Icons/ArrowRight" fill="#000000"> <path d="M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z" id="Color"></path> </g> </g> </svg></a></div></div></div></div></div></div> <div class="wp-block-group pattern-callout is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="800" height="450" src="https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0003_asian-woman-arms-crossed-glasses.jpg" alt="Asian woman with glasses standing near wall with arms crossed in open room " class="wp-image-428743" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0003_asian-woman-arms-crossed-glasses.jpg 800w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0003_asian-woman-arms-crossed-glasses.jpg?resize=150,84 150w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0003_asian-woman-arms-crossed-glasses.jpg?resize=300,169 300w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0003_asian-woman-arms-crossed-glasses.jpg?resize=768,432 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p>第二四半期は販売数量が4％増に<br>ー世界のスマートフォン販売動向および今後の見通しー</p> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://www.gfk.com/ja/insights/sima20240905" target="_blank" rel="noreferrer noopener">click</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img decoding="async" width="800" height="450" src="https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0001_asian-woman-in-white-shirt-entering-black-car.jpg" alt="Asian woman with white shirt holding mobile phone entering a black car " class="wp-image-428744" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0001_asian-woman-in-white-shirt-entering-black-car.jpg 800w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0001_asian-woman-in-white-shirt-entering-black-car.jpg?resize=150,84 150w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0001_asian-woman-in-white-shirt-entering-black-car.jpg?resize=300,169 300w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0001_asian-woman-in-white-shirt-entering-black-car.jpg?resize=768,432 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p>消費支出が増えるなか、消費者の心をとらえた家電とは？</p> <p>– 2024年上半期家電・IT市場動向ウェビナー開始 –</p> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--2"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://www.gfk.com/ja/insights/mi20240903" target="_blank" rel="noreferrer noopener">click</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="450" src="https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0002_asian-man-with-glasses-headphones-hat-and-jean-shirt.jpg" alt="Asian man with glasses and a hat wearing headphones with a backpack and jean shirt" class="wp-image-428745" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0002_asian-man-with-glasses-headphones-hat-and-jean-shirt.jpg 800w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0002_asian-man-with-glasses-headphones-hat-and-jean-shirt.jpg?resize=150,84 150w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0002_asian-man-with-glasses-headphones-hat-and-jean-shirt.jpg?resize=300,169 300w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0002_asian-man-with-glasses-headphones-hat-and-jean-shirt.jpg?resize=768,432 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure> <p>メガネレンズ全体の1－3月販売枚数前年比は2.6%増とプラス成長を記録</p> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--3"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://www.gfk.com/ja/insights/optic20240521" target="_blank" rel="noreferrer noopener">click</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="450" src="https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0000_golfer-with-golf-bag-walking-to-cart.jpg" alt="Golfer with golf bag over his shoulder heading toward a golf cart with 3 other golfers" class="wp-image-428746" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0000_golfer-with-golf-bag-walking-to-cart.jpg 800w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0000_golfer-with-golf-bag-walking-to-cart.jpg?resize=150,84 150w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0000_golfer-with-golf-bag-walking-to-cart.jpg?resize=300,169 300w, https://nielseniq.com/wp-content/uploads/sites/4/2024/07/Untitled-1_0000_golfer-with-golf-bag-walking-to-cart.jpg?resize=768,432 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure> <p>ゴルフ用品の1-3月販売は前年比2％増</p> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-5 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industries-consumer-insights industries-omnishopper-beauty topics-data-analytics topics-japan brand_architecture-consumer-behavior roles-c-suite roles-marketing roles-product roles-retailer lead_source-data-impact markets-global languages-jp"> <a href="https://nielseniq.com/global/jp/insights/report/2025/0225-optics/" target="_self" class="card-cover-link article-image-custom" > <div class="article-card"> <div class="card-image"> <div class="img-wrap ratio-16-9"> <div class="img-content article-image-custom "> <img decoding="async" alt="コンタクトレンズ市場は前年比0.2％増の横ばい、サブスクリプションは13％増で市場成長に貢献ー 2024年コンタクトレンズ＆ケア用品市場ー" class="img-fluid" src="https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250225a.png?w=1024" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250225a.png 1238w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250225a.png?resize=150,87 150w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250225a.png?resize=300,175 300w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250225a.png?resize=768,447 768w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250225a.png?resize=1024,596 1024w" sizes="(max-width: 352px) 100vw, 352px" /> </div> </div> </div> <div class="card-body"> <header> <div class="card-tax label-class" > <span class="tax-term"> Report </span> </div> <h5 class="entry-title"> <span>コンタクトレンズ市場は前年比0.2％増の横ばい、サブスクリプションは13％増で市場成長に貢献ー 2024年コンタクトレンズ＆ケア用品市場ー</span> </h5> </header> <footer> <div class="d-flex justify-content-between align-items-center"> <div class="label-class"> <time class="updated entry-updated " datetime="2025-02-21T08:16:49+00:00"> <span class="date-day">21</span> <span class="date-month">February </span> <span class="date-year">2025</span> </time> </div> <div class="card-btn"><svg width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>02_Elements/Icons/ArrowRight</title> 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</article> <article class="col-sm-6 col-md-6 col-lg-3 post-504319 insight type-insight status-publish has-post-thumbnail hentry insight_categories-consumer-behavior insight_categories-data-science-analytics insight_categories-industry-trends formats-report marketing_funnel_stages-awareness industries-consumer-insights industries-tech-durables industries-tech-durables-manufacturers industries-tech-durables-retail topics-data-analytics topics-japan brand_architecture-consumer-behavior roles-c-suite roles-marketing roles-product roles-retailer lead_source-data-impact markets-global languages-jp custom-icon-tags"> <a href="https://nielseniq.com/global/jp/insights/report/2025/0220-mi/" target="_self" class="card-cover-link article-image-custom" > <div class="article-card"> <div class="card-image"> <div class="img-wrap ratio-16-9"> <div class="img-content article-image-custom "> <img decoding="async" alt="前年比-1.1%の中、生活家電とカメラ関連製品がプラス成長 – 2024年家電・IT市場動向 –" class="img-fluid" src="https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250220_a.png?w=1024" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250220_a.png 1167w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250220_a.png?resize=150,84 150w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250220_a.png?resize=300,167 300w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250220_a.png?resize=768,428 768w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250220_a.png?resize=1024,571 1024w" sizes="(max-width: 364px) 100vw, 364px" /> </div> </div> </div> <div class="card-body"> <header> <div class="card-tax label-class" > <span class="tax-term"> Report </span> </div> <h5 class="entry-title"> <span>前年比-1.1%の中、生活家電とカメラ関連製品がプラス成長 – 2024年家電・IT市場動向 –</span> </h5> </header> <footer> <div class="d-flex justify-content-between align-items-center"> <div class="label-class"> <time class="updated entry-updated " datetime="2025-02-20T01:14:38+00:00"> <span class="date-day">20</span> <span class="date-month">February </span> <span class="date-year">2025</span> </time> </div> <div class="card-btn"><svg width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>02_Elements/Icons/ArrowRight</title> <g id="00_Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="02_Elements/Icons/ArrowRight" fill="#000000"> <path d="M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z" id="Color"></path> </g> </g> </svg> <span class="icon-hover"><svg width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>02_Elements/Icons/ArrowRight</title> <g id="00_Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> 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target="_self" class="card-cover-link article-image-custom" > <div class="article-card"> <div class="card-image"> <div class="img-wrap ratio-16-9"> <div class="img-content article-image-custom "> <img decoding="async" alt="メガネレンズにおける10-12月金額前年比は5.6%増と堅調に推移 2024年10‐12月のメガネレンズ・コンタクトレンズケア用品販売速報" class="img-fluid" src="https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250218a.png?w=779" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250218a.png 779w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250218a.png?resize=150,131 150w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250218a.png?resize=300,261 300w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250218a.png?resize=768,669 768w" sizes="(max-width: 235px) 100vw, 235px" /> </div> </div> </div> <div class="card-body"> <header> <div class="card-tax label-class" > <span class="tax-term"> Report </span> </div> <h5 class="entry-title"> <span>メガネレンズにおける10-12月金額前年比は5.6%増と堅調に推移 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roles-product roles-retailer lead_source-data-impact markets-global languages-jp"> <a href="https://nielseniq.com/global/jp/insights/report/2025/0213-golf/" target="_self" class="card-cover-link article-image-custom" > <div class="article-card"> <div class="card-image"> <div class="img-wrap ratio-16-9"> <div class="img-content article-image-custom "> <img decoding="async" alt="EC販売は微増の前年比約1%上昇 -2024年主要ゴルフ用品市場-" class="img-fluid" src="https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250213a_95db96.png?w=1019" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250213a_95db96.png 1019w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250213a_95db96.png?resize=150,103 150w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250213a_95db96.png?resize=300,205 300w, https://nielseniq.com/wp-content/uploads/sites/4/2025/02/20250213a_95db96.png?resize=768,526 768w" sizes="(max-width: 299px) 100vw, 299px" /> </div> </div> </div> <div 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