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</div> </div> <main class="twtr-color-bg--white-neutral business__header-banner-margin" id="twtr-main"> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-800r twtr-color--white "> Connectez‑vous aux personnes qui sont au cœur de ce qui se passe </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="58RY"> <h5><span style="color: rgb(255,255,255);">Faites de la publicité sur X et obtenez d'excellents résultats.</span></h5> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240408073148/https://twitter.com/login?redirect_after_login=https%3A%2F%2Fads.twitter.com&hide_message=1" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="9RDF" data-twtr-scribe-component="cr-er-une-publicit-" data-text="Créer une publicité"> <!--/* Button text --> Créer une publicité </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 none "> <div class="ct01__wrapper "> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/Masthead_bg_2x.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/Masthead_bg_2x.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/a/get-started-new/Masthead_bg_2x.png.twimg.1920.png" width="2880" height="1096" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-1 none "> <div class="ct01__wrapper "> </div> </div> <div class="ct01__column twtr-col-md-5 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> Menez des campagnes basées sur un objectif </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="96HV"> <p>Les campagnes de publicités X vous aident à atteindre vos objectifs marketing, que vous souhaitiez augmenter votre notoriété, susciter la considération ou générer des conversions. Aucune dépense minimum n'est requise.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240408073148/https://business.x.com/fr/advertising/campaign-types.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="CFLW" data-twtr-scribe-component="se-lancer" data-text="Se lancer"> <!--/* Button text --> Se lancer </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-1 none "> <div class="ct01__wrapper "> </div> </div> <div class="ct01__column twtr-col-md-5 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/Campaigns_image2x.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/Campaigns_image2x.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 872 960%22%3E%3C/svg%3E" width="872" height="960" data-src="/content/dam/business-twitter/a/get-started-new/Campaigns_image2x.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-5 none has-extra-column-padding"> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/solutions/Picker_ads_formats_2x.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/solutions/Picker_ads_formats_2x.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 872 960%22%3E%3C/svg%3E" width="872" height="960" data-src="/content/dam/business-twitter/solutions/Picker_ads_formats_2x.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-2 none has-extra-column-padding"> <div class="ct01__wrapper "> </div> </div> <div class="ct01__column twtr-col-md-5 none has-extra-column-padding"> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> Trouvez le format adapté à vos objectifs </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="VC0Z"> <p>Les Publicités X offrent plus de 20 produits pour présenter vos contenus et médias au meilleur format possible. S'ils peuvent être utilisés de manière interchangeable, la plupart sont directement liés à un objectif de campagne et à un but marketing, ce qui permet de maximiser les résultats.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240408073148/https://business.x.com/fr/advertising/formats.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="GK5A" data-twtr-scribe-component="en-savoir-plus" data-text="En savoir plus"> <!--/* Button text --> En savoir plus </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-1 none has-extra-column-padding"> <div class="ct01__wrapper "> </div> </div> <div class="ct01__column twtr-col-md-5 none has-extra-column-padding"> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> Commencez par ceux qui comptent le plus </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="WHVG"> <p>X vous connecte aux utilisateurs les plus qualifiés et influents, au moment où leur réceptivité est maximale. Tirez parti de nos puissants outils de ciblage pour vous mettre en lien avec ces personnes qui changent la donne dans le monde entier. Du ciblage de conversations aux fonctionnalités de remarketing, nous vous aidons à trouver votre audience.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240408073148/https://business.x.com/fr/targeting.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="NKU3" data-twtr-scribe-component="en-savoir-plus" data-text="En savoir plus"> <!--/* Button text --> En savoir plus </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-1 none has-extra-column-padding"> <div class="ct01__wrapper "> </div> </div> <div class="ct01__column twtr-col-md-5 none has-extra-column-padding"> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/OnesMatter_image2x.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/OnesMatter_image2x.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 872 960%22%3E%3C/svg%3E" width="872" height="960" data-src="/content/dam/business-twitter/a/get-started-new/OnesMatter_image2x.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-5 none has-extra-column-padding"> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/Performance_image2x.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/Performance_image2x.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 872 960%22%3E%3C/svg%3E" width="872" height="960" data-src="/content/dam/business-twitter/a/get-started-new/Performance_image2x.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-2 none has-extra-column-padding"> <div class="ct01__wrapper "> </div> </div> <div class="ct01__column twtr-col-md-5 none has-extra-column-padding"> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> Analysez vos performances </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="545X"> <p>Exploitez vos tableaux de bord pour faire évoluer et optimiser vos campagnes de publicités X. Suivez vos impressions, vos engagements et votre coût par résultat pour l'ensemble de vos objectifs de campagne, afin de découvrir ce qui fonctionne et d'assurer votre succès à l'avenir.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240408073148/https://business.x.com/en/analytics.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="RONG" data-twtr-scribe-component="voir-vos-statistiques" data-text="Voir vos statistiques"> <!--/* Button text --> Voir vos statistiques </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-10 "> <div class="ct01__wrapper "> <div class="c21-image twtr-component twtr-component--first"> <div class="comp-wrapper comp-img cq-dd-image"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/Twitter-logo.svg" media="(min-width: 901px)"/> <img srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/Twitter-logo.svg" alt="logo Twitter"/> </picture> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="6FQ3"> <h5> </h5> <h2><span style="color: rgb(255,255,255);">Les utilisateurs passent 26 % de temps en plus à regarder des publicités sur X que sur d'autres grandes plateformes.</span></h2> <h5> </h5> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="POGH"> <p><span style="color: rgb(255,255,255);">Source : OMG + X, Receptivity avec Neuro‑Insight, octobre 2018 ; États‑Unis, Brésil, Japon</span></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-2 "> <div class="ct01__wrapper "> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/mobile_blue_cracked.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/mobile_blue_cracked.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/textured-backgrounds/mobile_blue_cracked.png.twimg.1920.png" width="843" height="1080" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__paragraph--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="RHT5"> <h3 style="text-align: center;">Des solutions X adaptées à vos objectifs</h3> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__paragraph--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/heart.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/heart.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 688 200%22%3E%3C/svg%3E" width="688" height="200" data-src="/content/dam/business-twitter/a/get-started-new/heart.png.twimg.1920.png" alt="cœur" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="X2E6"> <h5 style="text-align: center;"><b>Sponsorisez votre compte</b></h5> <p style="text-align: center;">Boostez votre nombre d'abonnés et créez une communauté fidèle sur X.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/video.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240408073148im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/a/get-started-new/video.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg 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