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style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><div id="layout" class="relative selection:bg-blue selection:text-white" data-device="desktop"><div class="fixed hidden lg:flex py-[3.6vmax] top-0 left-0 mix-blend-difference h-[100dvh] w-[5vmax] z-20 items-end" id="sidebar"><div class="flex flex-col items-center w-full gap-[1.5vmax]" data-exit-animation="true"><a href="https://x.com/atomicdothealth" class="flex justify-center items-center w-[3vmax] h-[3vmax] p-[0.75vmax]" data-cursor-link="true" target="_blank" rel="noreferrer"><div class="relative h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://atomichealth.cdn.prismic.io/atomichealth/1270d2c1-71da-4238-94ce-910e43177875_x-twitter.svg"/></div></a><a href="https://www.linkedin.com/company/atomichealth/" class="flex justify-center items-center w-[3vmax] h-[3vmax] p-[0.75vmax]" data-cursor-link="true" target="_blank" rel="noreferrer"><div class="relative h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://atomichealth.cdn.prismic.io/atomichealth/cdf2ad57-edd0-4171-9bf8-5f7984e603f7_linkedin.svg"/></div></a><a href="https://www.instagram.com/atomicdothealth/" class="flex justify-center items-center w-[3vmax] h-[3vmax] p-[0.75vmax]" data-cursor-link="true" target="_blank" rel="noreferrer"><div class="relative h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://atomichealth.cdn.prismic.io/atomichealth/f2b1e766-6afe-4a5e-89b0-72979a43a81e_instagram.svg"/></div></a></div></div><header class="fixed top-[3vmax] w-full z-20 pl-[3vmax] pr-[3vmax] lg:pl-0 mix-blend-difference flex 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border text-body px-[2vmax] md:px-[1.5vmax] py-[1.5vmax] md:py-[.7vmax] gap-[.5vmax] text-white lg:px-[2.5vmax]"><span class="block overflow-hidden relative hover-link"><span class="block transition-transform duration-500 origin-top-left hover-link-text">Work with us</span><span class="block absolute translate-y-[100%] tracking-wide transition-transform origin-top-left duration-500 rotate-12 top-0 italic hover-link-text">Work with us</span></span></button></a><div class="lg:hidden flex items-center justify-center shrink-0 pointer-events-auto" id="mobile-menu-button" data-cursor-link="true"></div></header><div id="scroll-wrapper" class="overflow-y-scroll h-[100dvh] noscrollbar" style="scrollbar-width:none"><div id="smooth-content" style="scrollbar-width:none" class="noscrollbar"><div class="pt-[12vmax] section-default bg-white relative z-10 w-screen" data-exit-animation="true"><div class="flex flex-col md:flex-row gap-[3vmax] md:gap-[2vmax]"><h1 class="text-display-1 flex-1" data-title="true"><span class="block break-all" data-title-line="true"><span class="italic">H1</span></span></h1><div class="flex flex-col gap-[2vmax] items-start"><div class="flex flex-col gap-[.5vmax]"><span class="block text-body">Logo and branding</span><span class="block text-body">Website design</span><span class="block text-body">Visual identity system</span><span class="block text-body">Digital Strategy</span></div><span class="inline-block text-body relative group/link font-light"><a href="https://h1.co/" target="_blank" rel="noreferrer" data-cursor-link="true">Visit website</a><span class="group-hover/link:scale-x-0 transition-transform duration-300 origin-right absolute left-0 right-0 bottom-0 h-[1px] bg-dark delay-200 group-hover/link:delay-0"></span><span class="group-hover/link:scale-x-100 scale-x-0 group-hover/link:delay-200 transition-transform duration-300 origin-left absolute left-0 right-0 bottom-0 h-[1px] bg-dark"></span></span></div></div><div class="w-full h-[80vw] md:h-[40vw] mt-[3vmax] overflow-hidden bg-grey/10"><div class="relative h-[120%]"><img alt="" fetchpriority="high" decoding="async" data-nimg="fill" class="object-cover opacity-0" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65aeb54b38f662e9dd212720_CaseStudy_Hero.png%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65aeb54b38f662e9dd212720_CaseStudy_Hero.png%3Fauto%3Dformat%2Ccompress&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65aeb54b38f662e9dd212720_CaseStudy_Hero.png%3Fauto%3Dformat%2Ccompress&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65aeb54b38f662e9dd212720_CaseStudy_Hero.png%3Fauto%3Dformat%2Ccompress&w=1080&q=75 1080w, 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gap-[3vmax] md:gap-[15vmax]"><h3 class="text-grey whitespace-nowrap italic text-[3.6vmax] md:text-med">Problem</h3><p class="flex-1 text-h4 md:text-small font-light text-dark flex flex-col gap-[2vmax]"><span class="block">H1 is a leader in healthcare data and solutions for the life sciences industry. With growth, they evolved beyond the scope of their original brand. Recognizing the need for a transformative brand identity, they wanted an experienced design partner to help align their brand expression with their mission and vision as part of a complete visual overhaul.</span><span class="block">The brief was clear: a unique, bold, modern visual identity, logo, and website aligned to their go-to-market strategy. All these elements had to reflect their role as innovators in life science.</span></p></div><div class="flex flex-col md:flex-row justify-between gap-[3vmax] md:gap-[15vmax]"><h3 class="text-grey whitespace-nowrap italic text-[3.6vmax] md:text-med">Solution</h3><p class="flex-1 text-h4 md:text-small font-light text-dark flex flex-col gap-[2vmax]"><span class="block">In collaboration with H1, we embarked on a transformative journey, beginning with a partnership with their CMO, redefining their brand messaging and positioning. From these insights, we crafted a rebrand strategy to reflect their evolved identity and future direction.</span><span class="block">The discovery phase allowed us to develop a more cohesive visual identity to convey their market position, including an iconic new logo and a full-scale brand system. To ensure uniformity at launch, we delivered a corporate brand hub that provided all of the new assets and resources in one centralized place. The final piece was a revamped website which incorporated a new sitemap that reflected their brand story and buyer journey.</span></p></div><div class="flex flex-col gap-[2vmax] py-[6vmax]"><div class="grid gap-[2vmax]" style="grid-template-columns:repeat(2,1fr)"><div class="relative" style="aspect-ratio:1 / 1;background:rgb(58,137,255)"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover w-full h-full opacity-0" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae60a438f662e9dd212292_Frame3522.png%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae60a438f662e9dd212292_Frame3522.png%3Fauto%3Dformat%2Ccompress&w=750&q=75 750w, 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