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AMP Email - amp.dev
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xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#examples-flyout"/></svg> </div> <div class="ap-o-header-flyout-primary-item-link-info"> <div class="ap-o-header-flyout-item-title">示例</div> <div class="ap-o-header-flyout-item-description">Hands-on introduction to AMP</div> </div> </a> </li> <li class="ap-o-header-flyout-primary-item"> <a class="ap-o-header-flyout-primary-item-link " href="/zh_cn/documentation/courses/"> <div class="ap-o-header-flyout-primary-item-link-icon "> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#learn"/></svg> </div> <div class="ap-o-header-flyout-primary-item-link-info"> <div class="ap-o-header-flyout-item-title">课程</div> <div class="ap-o-header-flyout-item-description">通过免费课程学习 AMP</div> </div> </a> </li> <li class="ap-o-header-flyout-primary-item"> <a class="ap-o-header-flyout-primary-item-link " href="/zh_cn/documentation/templates/"> <div class="ap-o-header-flyout-primary-item-link-icon "> <svg><use 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class="ap-o-header-flyout"> <li class="ap-o-header-flyout-item-secondary"> <a class="ap-o-header-flyout-item-title secondary" href="/zh_cn/documentation/guides-and-tutorials/contribute/">贡献</a> </li> <li class="ap-o-header-flyout-item-secondary"> <a class="ap-o-header-flyout-item-title secondary" href="/zh_cn/community/roadmap/">路线图</a> </li> <li class="ap-o-header-flyout-item-secondary"> <a class="ap-o-header-flyout-item-title secondary" href="/zh_cn/community/governance/">治理</a> </li> <li class="ap-o-header-flyout-item-secondary"> <a class="ap-o-header-flyout-item-title secondary" href="/zh_cn/community/working-groups/access-subscriptions/">工作小组</a> </li> </ul> </div> <div class="ap-o-header-main-item"> <button class="ap-o-header-main-link -tw "> 活动 <div class="ap-a-ico ap-o-header-main-link-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </div> </button> <ul class="ap-o-header-flyout"> <li class="ap-o-header-flyout-item-secondary"> 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aria-label="选择语言" tabindex="-1"> <span class="-tw">ZH</span> <div class="ap-a-ico -ty"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </div> </span> <input class="-tg" type="checkbox" name="language-selector"> <div class="-tb" role="list"> <a class="-tw" href="/about/email/" role="listitem">English</a> <a class="-tw" href="/de/about/email/" role="listitem">Deutsch</a> <a class="-tw" href="/fr/about/email/" role="listitem">Français</a> <a class="-tw" href="/ar/about/email/" role="listitem">العربية</a> <a class="-tw" href="/es/about/email/" role="listitem">Español</a> <a class="-tw" href="/it/about/email/" role="listitem">Italiano</a> <a class="-tw" href="/id/about/email/" role="listitem">Indonesia</a> <a class="-tw" href="/ja/about/email/" role="listitem">日本語</a> <a class="-tw" href="/ko/about/email/" role="listitem">한국어</a> <a class="-tw" href="/pt_br/about/email/" role="listitem">Português</a> <a class="-tw" href="/ru/about/email/" 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'mainmenuopen ' : '')" for="burger-menu" tabindex="0" role="button" aria-label="汉堡菜单" i-amphtml-binding> <div class="ap-a-ico ap-o-burger-menu-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#menu"/></svg> </div> </label> <nav class="ap-o-burger-menu" [class]="mainmenuopen ? 'ap-o-burger-menu mainmenuopen' : 'ap-o-burger-menu'" i-amphtml-binding> <ul class="-th"> <li class="-tp"> <label class="ap-o-burger-menu-link -tw "> 关于 </label> <input class="-td" type="checkbox" aria-label="About"> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <ul class="-th"> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/about/websites/"> AMP 网站 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/about/stories/"> Web Stories </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/about/ads/"> AMP 广告 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/about/email/"> AMP 电子邮件 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/about/how-amp-works/"> AMP 工作原理 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/about/mission-and-vision/"> 愿景与使命 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/about/use-cases/"> 用例 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/success-stories/"> 成功案例 </a> </li> </ul> </li> <li class="-tp"> <label class="ap-o-burger-menu-link -tw "> 文档 </label> <input class="-td" type="checkbox" aria-label="Documentation"> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <ul class="-th"> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/documentation/"> 使用入门 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/documentation/guides-and-tutorials/"> 指南和教程 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/documentation/components/"> 组件 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/documentation/examples/"> 示例 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/documentation/courses/"> 课程 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/documentation/templates/"> 模板 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/documentation/tools/"> 工具 </a> </li> </ul> </li> <li class="-tp"> <label class="ap-o-burger-menu-link -tw "> 社区 </label> <input class="-td" type="checkbox" aria-label="Community"> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <ul class="-th"> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/documentation/guides-and-tutorials/contribute/"> 贡献 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/community/roadmap/"> 路线图 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/community/governance/"> 治理 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/community/working-groups/access-subscriptions/"> 工作小组 </a> </li> </ul> </li> <li class="-tp"> <label class="ap-o-burger-menu-link -tw "> 活动 </label> <input class="-td" type="checkbox" aria-label="Events"> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <ul class="-th"> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/events/amp-fest-2020/"> AMP Fest 2020 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/zh_cn/events/amp-roadshow/"> AMP 路演 </a> </li> </ul> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tw" href="https://blog.amp.dev">博客</a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tw " href="/zh_cn/support/"> 帮助 </a> </li> </ul> </nav> <main class="ap--main -ol"> <section class="-is -tc"> <div class="-i_"> <div class="-tc"> <div class="-ij"> <div class="-iq ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#bolt-solid"/></svg> </div> <h2 class="-se">AMP 电子邮件</h2> <h1 class="-iz">使用 AMP 发送互动式、动态<div>电子邮件。</div></h1> <a href="/zh_cn/documentation/guides-and-tutorials/start/create_email/?format=email" class="-st ap-a-btn">开始开发</a> <a href="#send-mails" class="-st ap-a-btn">发送电子邮件</a> </div> </div> </div> <div class="-io -rj"> <div class="-iu -it"> <amp-img src="/static/img/amp-email-base.jpg" layout="responsive" width="144" height="227" i-amphtml-ssr data-hero class="i-amphtml-layout-responsive i-amphtml-layout-size-defined" i-amphtml-layout="responsive"><i-amphtml-sizer slot="i-amphtml-svc" style="display:block;padding-top:157.6389%"></i-amphtml-sizer><img class="i-amphtml-fill-content i-amphtml-replaced-content" decoding="async" loading="lazy" src="/static/img/amp-email-base.jpg"></amp-img> </div> <div class="-iu -rq" title="<amp-state>"> <amp-img src="/static/img/amp-email-top.jpg" layout="responsive" width="176" height="120" class="i-amphtml-layout-responsive i-amphtml-layout-size-defined" i-amphtml-layout="responsive"><i-amphtml-sizer slot="i-amphtml-svc" style="display:block;padding-top:68.1818%"></i-amphtml-sizer></amp-img> </div> <div class="-ir"> <div class="-ta"><pre><span></span><code><span class="p"><</span><span class="nt">button</span> <span class="na">class</span><span class="o">=</span><span class="s">"false"</span> <span class="na">[class]</span><span class="o">=</span><span class="s">"clicked"</span> <span class="na">role</span><span class="o">=</span><span class="s">"button"</span> <span class="na">tabindex</span><span class="o">=</span><span class="s">"0"</span> <span class="na">on</span><span class="o">=</span><span class="s">"tap:AMP.setState({</span> <span class="s"> clicked: !clicked</span> <span class="s"> })"</span><span class="p">></span> <span class="p"></</span><span class="nt">button</span><span class="p">></span> </code></pre></div> </div> </div></section> <section class="-t"> <div class="-tc"> <div class="ap-m-copy ap-m-copy-left-small" amp-fx="fade-in fly-in-left" data-margin-start="5%" data-duration="1s" data-fly-in-distance="5%"> <h1>AMP<br>电子邮件</h1> <h5>内容互动的全新世界</h5> <figure class="ap-a-video"> <amp-youtube id="myLiveChannel" data-videoid="FsvY5p3YDJ8" width="358" height="204" layout="responsive" class="i-amphtml-layout-responsive i-amphtml-layout-size-defined" i-amphtml-layout="responsive"><i-amphtml-sizer slot="i-amphtml-svc" style="display:block;padding-top:56.9832%"></i-amphtml-sizer></amp-youtube> </figure> <p>AMP 电子邮件允许发件人在丰富生动的电子邮件中添加 AMP 组件,使电子邮件可以使用现代应用功能。AMP 电子邮件格式提供了用于电子邮件的 AMPHTML 组件子集,允许 AMP 电子邮件收件人直接在邮件中与内容进行动态交互。</p> <p>每天有超过 2700 亿封电子邮件会被发送,这是许多消费者和企业工作流的基础。然而,电子邮件中发送的内容仍然有限,因为邮件是静态的,可能会过时,而且不打开浏览器就无法操作。AMP 电子邮件通过增加对动态内容和互动的支持,在保证用户安全的前提下,增强电子邮件体验并使之现代化。</p> <div class="-oo"> <a href="/zh_cn/documentation/guides-and-tutorials/start/create_email/" class="-n -s"> <div class="ap-a-ico -i"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#internal"/></svg> </div> <span class="-r">使用入门</span> </a> </div> </div> </div> </section> <section class="-sn -tf"> <div class="-sr"> <div class="-si"> <div class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#quote"/></svg> </div> </div> <div class="-ss"> <blockquote> <p class="ap-a-txt">这是自电子邮件发明以来发生的最大事件。</p><p> </p></blockquote> <p>Antony Malone,Booking.com 直销高级产品负责人</p> </div> </div> </section> <section class="-t"> <div class="-tc"> <div class="ap-m-copy ap-m-copy-left-small" amp-fx="fade-in fly-in-left" data-margin-start="5%" data-duration="1s" data-fly-in-distance="5%"> <h1>适用于电子邮件的现代应用功能</h1> <h5>使用 AMP 的功能将电子邮件现代化</h5> <p>AMP 电子邮件是对快速高效的现有 AMP 项目的扩展。通过前所未有的功能扩展您的业务。</p> <div class="-oo"> <a href="/zh_cn/documentation/guides-and-tutorials/start/create_email/" class="-n -s"> <div class="ap-a-ico -i"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#internal"/></svg> </div> <span class="-r">使用入门</span> </a> </div> </div> </div> </section> <section class="-t"> <div class="-tc"> <div class="ap-m-copy ap-m-copy-right-small" amp-fx="fade-in fly-in-right" data-margin-start="5%" data-duration="1s" data-fly-in-distance="5%"> <h1>支持的电子邮件客户端</h1> <h5>这些电子邮件客户端目前支持接收 AMP 电子邮件</h5> <div class="-oo"> <div class="-rl"> <div hidden class="-rt -re ap-m-teaser-card- "> <a href="https://email.faircode.eu/"> <div class="-rn"> <div class="ap-a-img -ro"> <amp-img class="ap--media i-amphtml-layout-responsive i-amphtml-layout-size-defined" src="/static/img/email-clients/fairemail.png" layout="responsive" width="2" height="1" alt i-amphtml-layout="responsive"><i-amphtml-sizer slot="i-amphtml-svc" style="display:block;padding-top:50%"></i-amphtml-sizer></amp-img> </div> <div> <div class="-rs"> <h4 class="-ru">FairEmail </h4> </div> </div> </div> </a> </div><div hidden class="-rt -re ap-m-teaser-card- "> <a href="https://developers.google.com/gmail/ampemail/"> <div class="-rn"> <div class="ap-a-img -ro"> <amp-img class="ap--media i-amphtml-layout-responsive i-amphtml-layout-size-defined" src="/static/img/email-clients/gmail.png" layout="responsive" width="2" height="1" alt i-amphtml-layout="responsive"><i-amphtml-sizer slot="i-amphtml-svc" style="display:block;padding-top:50%"></i-amphtml-sizer></amp-img> </div> <div> <div class="-rs"> <h4 class="-ru">Gmail </h4> </div> </div> </div> </a> </div><div hidden class="-rt -re ap-m-teaser-card- "> <a href="https://postmaster.mail.ru/amp"> <div class="-rn"> <div class="ap-a-img -ro"> <amp-img class="ap--media i-amphtml-layout-responsive i-amphtml-layout-size-defined" src="/static/img/email-clients/mailru.png" layout="responsive" width="2" height="1" alt i-amphtml-layout="responsive"><i-amphtml-sizer slot="i-amphtml-svc" style="display:block;padding-top:50%"></i-amphtml-sizer></amp-img> </div> <div> <div class="-rs"> <h4 class="-ru">Mail.ru </h4> </div> </div> </div> </a> </div><div hidden class="-rt -re ap-m-teaser-card- "> <a href="https://developer.verizonmedia.com/mail/amp-for-email/"> <div class="-rn"> <div class="ap-a-img -ro"> <amp-img class="ap--media i-amphtml-layout-responsive i-amphtml-layout-size-defined" src="/static/img/email-clients/yahoo-mail.png" layout="responsive" width="2" height="1" alt i-amphtml-layout="responsive"><i-amphtml-sizer slot="i-amphtml-svc" style="display:block;padding-top:50%"></i-amphtml-sizer></amp-img> </div> <div> <div class="-rs"> <h4 class="-ru">Yahoo Mail </h4> </div> </div> </div> </a> </div> </div> </div> </div> </div> </section> <section class="ap--benefits-overview"> <div class="ap-o-benefits-overview -tf"> <div class="-sy"> <div class="ap-m-headline-icon"> <div class="ap-m-headline-icon-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#exclamation"/></svg> </div> <h1 class="ap-m-headline-icon-hl">AMP 电子邮件的<br>优点</h1> </div> </div> <div class="-sb -sw"> <div class="-sa"> <div class="-sf"> <svg class="-sf"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#integration"/></svg> </div> <div class="-sl"> <span class="-sc">增强的邮件内功能</span> <span class="-sh">发件人可以在生动丰富的电子邮件中添加 AMP 组件,使其具有动态性和互动性。用户可与内容互动并迅速采取行动,例如响应活动、填写问卷,以及对内容进行个性化。AMP 电子邮件始终保持最新状态,能够像文摘一样运行,并以更少点击达到更好效果。</span> </div> </div> <div class="-sa"> <div class="-sf"> <svg class="-sf"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#user-shield"/></svg> </div> <div class="-sl"> <span class="-sc">安全可靠</span> <span class="-sh">AMP 电子邮件没有任意第三方功能限制安全问题,远远超过目前第三方提供商的功能。AMP 电子邮件中不允许广告组件,这有助于确保用户安全。为了维护用户对安全和隐私的预期,仅允许 AMP 功能的保守子集。</span> </div> </div> <div class="-sa"> <div class="-sf"> <svg class="-sf"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#documents"/></svg> </div> <div class="-sl"> <span class="-sc">一致性和可扩展性</span> <span class="-sh">在电子邮件中嵌入 AMP 很简单,添加一个内容类型为 text/x-amp-html 的新 MIME 部分,作为 multipart/alternative 的子代。它应该与现有的 text/html 或 text/plain 部分并存。这样可以确保电子邮件消息可以在所有客户端上运行。</span> </div> </div> </div> <div class="-sb -sx"> <div class="-sa"> <div class="-sf"> <svg class="-sf"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#survey"/></svg> </div> <div class="-sl"> <span class="-sc">增加个性化</span> <span class="-sh">客户可以直接在电子邮件中采取行动,例如管理订阅,响应投票、涂鸦和预订,因此 AMP 电子邮件可以实现更智能、更高效的用户互动。之所以能做到这一点,是因为服务器从远程端点检索新鲜内容,使电子邮件保持最新状态。</span> </div> </div> <div class="-sa"> <div class="-sf"> <svg class="-sf"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#interaction"/></svg> </div> <div class="-sl"> <span class="-sc">互动式客户体验</span> <span class="-sh">AMP 电子邮件的功能不断扩展,让您在收件箱中直接执行操作。其中包括轮播界面和手风琴式菜单,以及在表单和问卷上接受用户输入。</span> </div> </div> <div class="-sa"> <div class="-sf"> <svg class="-sf"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#checkmark-component"/></svg> </div> <div class="-sl"> <span class="-sc">更优秀更智能的服务</span> <span class="-sh">AMP 电子邮件为促销和订阅者名单电子邮件提供了一个优质选择。通过更智能的互动,您可以在客户的收件箱中通过轻松的反馈和订阅管理提高客户满意度。</span> </div> </div> </div> <div class="-s_"> <a 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