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url(https://bellmanagency.com.au/wp-content/uploads/2020/10/services-banner-scaled.jpg)"> <main id="Main" class="c-main-content o-main" role="main"> <div class="o-wrapper o-wrapper--1100"> <div class="c-single-service__intro animate"> <h1 class="page-title c-single-service__heading">Brand Strategy</h1> <div class="intro-para"> <p>A realistic and timely series of actions to support your existing or future brand. Gain insights on how to bring your new brand to life or how to take your existing brand to the next level with a tailored brand strategy and design recommendations.</p> <p>We know that a positive perception of a brand doesn’t happen by accident. <a href="https://bellmanagency.com.au/">Brand strategy</a> gives your business a reliable brand plan created with insight and a wealth of experience, to help your brand perform at its best.</p> </div> </div> <div class="c-single-service__content"> <div class="o-layout o-layout--middle o-layout--large"> <div class="o-layout__item u-1/2@tablet"> <div class="c-single-service__content-imgs"> <button class="prev slick-arrow 674609e8ae5aa"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 15 25" class="c-svgicon c-svgicon--slick-next " style="enable-background:new 0 0 15 25;" xml:space="preserve"> <g fill="currentColor"> <rect x="6" y="-1.1" 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xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 15 25" class="c-svgicon c-svgicon--slick-next " style="enable-background:new 0 0 15 25;" xml:space="preserve"> <g fill="currentColor"> <rect x="6" y="-1.1" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -3.0891 7.4926)" class="st0" width="3" height="17.2"/> <rect x="-1.1" y="16" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -10.1952 10.4363)" class="st0" width="17.2" height="3"/> </g> </svg> </button> <button class="up slick-arrow-up slick-arrow 674609e8ae5aa"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 15 25" class="c-svgicon c-svgicon--slick-next " style="enable-background:new 0 0 15 25;" xml:space="preserve"> <g fill="currentColor"> <rect x="6" y="-1.1" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -3.0891 7.4926)" class="st0" width="3" height="17.2"/> <rect x="-1.1" y="16" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -10.1952 10.4363)" class="st0" width="17.2" height="3"/> </g> </svg> </button> <div class="c-single-service__content-slider cs-single-service__imgs " data-sliderid="674609e8ae5aa"> <div> <img width="1124" height="800" src="https://bellmanagency.com.au/wp-content/uploads/2020/10/bellman-hemingway-custom-packaging.webp" alt="Creative Packaging Design-Hemingway Brand"> </div> <div> <img width="2280" height="1480" src="https://bellmanagency.com.au/wp-content/uploads/2020/10/house-designs-catalogue.webp" alt="House Interior Design Catalog Book"> </div> <div> <img width="1124" height="770" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201124%20770'%3E%3C/svg%3E" alt="Wilsonone-City Animation" data-lazy-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/wilsonone-featuring-city-animation.gif"><noscript><img width="1124" height="770" src="https://bellmanagency.com.au/wp-content/uploads/2020/10/wilsonone-featuring-city-animation.gif" alt="Wilsonone-City Animation"></noscript> </div> <div> <img width="2280" height="1480" src="https://bellmanagency.com.au/wp-content/uploads/2020/10/wilsonone-sign-in-app-on-phone.webp" alt="Sign in Page-Wilsonone Mobile Website View"> </div> <div> <img width="2280" height="1480" src="https://bellmanagency.com.au/wp-content/uploads/2020/10/wilsonone-website-sign-in.webp" alt="Wilsonone Website Sign in Page Preview"> </div> </div> </div> </div> <div class="o-layout__item u-1/2@tablet"> <div class="c-single-service__content-details animate-elems"> <h3 class=c-single-service__content-title>Workshop & Reporting Inclusions</h3> <div class="content"> <p>Discussion and audit of current brand issues, existing marketing tactics and channels.</p> <p>Establish and communicate short, medium and long term company and brand objectives.</p> <p>Review market forces, including a SWOT (strengths, weaknesses, opportunities, and threats) analysis of competitors.</p> <p>Brainstorm key messaging needs and unique selling propositions to bring to the market in the future.</p> <p>Define your target market and segmentation, including ideal client profiling.</p> <p>Discuss any current internal requirements that need to be changed to implement the strategy.</p> <p>Look outside the company and market segment for insights to succeeding in current and future brand territories.</p> <p>Look at desired market brand positioning, brand personality and potential tools that can bring the brand strategy to life.</p> </div> </div> </div> </div> </div> <div class="c-single-service__features"> <div class="o-layout o-layout--large"> <div class="o-layout__item u-1/3@tablet animate"> <h3 class=c-single-service__features-title>What We Deliver</h3> <div class="content"> <ul> <li>Brand Project Planning</li> <li>Brand Workshop</li> <li>Brand Recommendations & Insights Report</li> <li>Finalised Brand Strategy</li> </ul> </div> </div> <div class="o-layout__item u-1/3@tablet animate"> <h3 class=c-single-service__features-title>Timeline</h3> <div class="content"> <ul> <li>Our brand strategy service generally takes 3-4 weeks from project approval to final delivery.</li> </ul> </div> </div> <div class="o-layout__item u-1/3@tablet animate"> <h3 class=c-single-service__features-title>Pricing</h3> <div class="content"> <ul> <li>Contact us for a customised quote to suit your brand strategy requirements.</li> </ul> </div> </div> </div> </div> </div> <div class="c-single-service__projects"> <a href="https://bellmanagency.com.au/branding-design-projects/real-estate-brand-launch-case-study/" class="js-project-tiles c-project-tiles " data-id="3179"> <div class="c-project-tiles__thumb c-project-tiles__thumb-1"> <div class="bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2018/02/Bellman-Hemingway-02.jpg"></div> </div> <div class="c-project-tiles__thumb c-project-tiles__thumb-2"> <div class="bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2018/02/Bellman-Hemingway-Header.jpg"></div> </div> <div class="c-project-tiles__thumb c-project-tiles__thumb-3"> <div class="bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2018/02/Bellman-Hemingway-01.jpg"></div> </div> </a> <a href="https://bellmanagency.com.au/branding-design-projects/car-parking-brand-refresh-case-study/" class="js-project-tiles c-project-tiles " data-id="3181"> <div class="c-project-tiles__thumb c-project-tiles__thumb-1"> <div class="bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2018/02/Bellman-WilsonOne-04.jpg"></div> </div> <div class="c-project-tiles__thumb c-project-tiles__thumb-2"> <div class="bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2018/02/Bellman-WilsonOne-Header.jpg"></div> </div> <div class="c-project-tiles__thumb c-project-tiles__thumb-3"> <div class="bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2018/02/Bellman-WilsonOne-07.jpg"></div> </div> </a> <div class="c-single-service__projects-btn animate"> <a href="https://www.bellmanagency.com.au/branding-design-projects/" class="o-btn o-btn--link">All Projects</a> </div> </div> <div class="c-single-service__work-with"> <div class="o-wrapper"> <h3 class="-single-service__work-with-heading animate">Why work with us?</h3> <div class="o-layout o-layout--large o-layout--center o-module"> <div class="o-layout__item o-module__item u-1/3@tablet animate"> <div class="c-single-service__work-with-list"> <h3 class=c-single-service__work-with-list-title>1</h3> <p>Full service approach to all your ongoing design needs</p> </div> </div> <div class="o-layout__item o-module__item u-1/3@tablet animate"> <div class="c-single-service__work-with-list"> <h3 class=c-single-service__work-with-list-title>2</h3> <p>In-house digital agency guided by brand strategists</p> </div> </div> <div class="o-layout__item o-module__item u-1/3@tablet animate"> <div class="c-single-service__work-with-list"> <h3 class=c-single-service__work-with-list-title>3</h3> <p>Transparent pricing with no hidden charges</p> </div> </div> </div> </div> </div> <div class="c-single-service__related"> <button class="s-prev slick-arrow"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 15 25" class="c-svgicon c-svgicon--slick-next " style="enable-background:new 0 0 15 25;" xml:space="preserve"> <g fill="currentColor"> <rect x="6" y="-1.1" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -3.0891 7.4926)" class="st0" width="3" height="17.2"/> <rect x="-1.1" y="16" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -10.1952 10.4363)" class="st0" width="17.2" height="3"/> </g> </svg> </button> <button class="s-next slick-arrow"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 15 25" class="c-svgicon c-svgicon--slick-next " style="enable-background:new 0 0 15 25;" xml:space="preserve"> <g fill="currentColor"> <rect x="6" y="-1.1" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -3.0891 7.4926)" class="st0" width="3" height="17.2"/> <rect x="-1.1" y="16" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -10.1952 10.4363)" class="st0" width="17.2" height="3"/> </g> </svg> </button> <div class="o-wrapper "> <h3 class="animate">Our Services</h3> <div class="c-single-service__related-list"> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/brand-content/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Brand Content</h3> <p>Tell audiences who you are, what you do, and why you do it with brand driven content. From brand story, brand content guidelines and extended brand copy and beyond. We craft all your content needs using a range of content experts all under the one roof.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/brand-design/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Brand Design</h3> <p>Your brand design is the way your company visually communicates itself. Connect with new and existing customers through a unique brand design that captures the essence of your business brand values and essence and desired brand positioning.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/brand-naming/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Brand Naming</h3> <p>Brand naming is an intricate and strategic branding process. Discover a brand name that resonates with clients and reflects your brand personality aligned deeply to your brand strategy.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/brand-packaging/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Brand Packaging</h3> <p>Tailor-made brand packaging design that brings your brand to life through visual striking custom packaging creative from concept to creative and finished artwork.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/brand-social/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Brand Social</h3> <p>Your social media presence speaks volumes about your brand. Tell the world about your brand and drive awareness and leads with brand content social content and digital advertising across all major social platforms and channels.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/brand-collateral/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Brand Collateral</h3> <p>Ensure your brand is always represented in the best way possible with professionally designed brand collateral. We create custom items designed for your exact needs from stationery, to brochures and any design output your brand needs to look its best.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/brand-digital/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Brand Digital</h3> <p>Digital services are the tools that get your brand out there and noticed online. Your website is your best sales tool in your branding belt and it needs to work for you now and into the future. We offer full service digital covering website design and branded digital marketing services.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/logo-design-melbourne/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Logo Design</h3> <p>A compelling logo design sets the stage for something extraordinary for your brand. Harnessing the creative skills of the top logo design company is your ticket to making a lasting impression.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/melbourne-graphic-design-agency/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Graphic Design</h3> <p>Exceptional graphic design has the power to breathe life into your brand. As the top team for graphic design in Melbourne, we are dedicated to elevating your identity.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/creative-agency/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Creative Agency</h3> <p>Your brand design is the way your company visually communicates itself. Connect with new and existing customers through a unique brand design that captures the essence of your business brand values and essence and desired brand positioning.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/brand-agency/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Brand Agency</h3> <p>Your brand design is the way your company visually communicates itself. Connect with new and existing customers through a unique brand design that captures the essence of your business brand values and essence and desired brand positioning.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> <div class="c-service-tile animate"> <a href="https://bellmanagency.com.au/branding-services/design-agency/" class="c-service-tile__wrap animate"> <div class="c-service-tile__bgimg lazyload" data-src="https://bellmanagency.com.au/wp-content/uploads/2020/10/Bellman_Service_Hover_Sample.gif"></div> <div class="c-service-tile__content animate"> <h3>Design Agency</h3> <p>Your brand design is the way your company visually communicates itself. Connect with new and existing customers through a unique brand design that captures the essence of your business brand values and essence and desired brand positioning.</p> <span class="c-service-tile__link">Learn More</span> </div> </a> </div> </div> </div> </div> <div class="c-clients rm-mara"> <div class="o-wrapper"> <h3 class="c-clients__heading animate">Who We Do It For</h3> <p>In our 20-year history, we have covered almost every industry, from health and fitness, to education, technology and FMCG brands. Working with brands in Melbourne, across Australia and overseas, we enjoy telling the brand stories of clients large and small. We work with brands you know, and brands you will soon know.</p> <div class="c-clients__list animate"> <div class="c-clients__list-each"> <img width="180" height="120" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" alt="Client logo" data-lazy-src="https://bellmanagency.com.au/wp-content/uploads/2024/09/acer-logo.webp"><noscript><img width="180" height="120" src="https://bellmanagency.com.au/wp-content/uploads/2024/09/acer-logo.webp" alt="Client logo"></noscript> </div> <div class="c-clients__list-each"> <img width="180" height="120" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20180%20120'%3E%3C/svg%3E" alt="Client logo" data-lazy-src="https://bellmanagency.com.au/wp-content/uploads/2024/09/nsw-murrumbidgee-local-health-district-logo.webp"><noscript><img width="180" height="120" 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