CINXE.COM

<!doctype html> <html lang="en-US"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"><script type="text/javascript">(window.NREUM||(NREUM={})).init={ajax:{deny_list:["bam.nr-data.net"]}};(window.NREUM||(NREUM={})).loader_config={licenseKey:"2987cccfc6",applicationID:"46145041"};;/*! For license information please see nr-loader-rum-1.274.0.min.js.LICENSE.txt */ (()=>{var e,t,r={8122:(e,t,r)=>{"use strict";r.d(t,{a:()=>i});var n=r(944);function i(e,t){try{if(!e||"object"!=typeof e)return(0,n.R)(3);if(!t||"object"!=typeof t)return(0,n.R)(4);const r=Object.create(Object.getPrototypeOf(t),Object.getOwnPropertyDescriptors(t)),o=0===Object.keys(r).length?e:r;for(let a in o)if(void 0!==e[a])try{if(null===e[a]){r[a]=null;continue}Array.isArray(e[a])&&Array.isArray(t[a])?r[a]=Array.from(new Set([...e[a],...t[a]])):"object"==typeof e[a]&&"object"==typeof t[a]?r[a]=i(e[a],t[a]):r[a]=e[a]}catch(e){(0,n.R)(1,e)}return r}catch(e){(0,n.R)(2,e)}}},2555:(e,t,r)=>{"use strict";r.d(t,{Vp:()=>c,fn:()=>s,x1:()=>u});var n=r(384),i=r(8122);const o={beacon:n.NT.beacon,errorBeacon:n.NT.errorBeacon,licenseKey:void 0,applicationID:void 0,sa:void 0,queueTime:void 0,applicationTime:void 0,ttGuid:void 0,user:void 0,account:void 0,product:void 0,extra:void 0,jsAttributes:{},userAttributes:void 0,atts:void 0,transactionName:void 0,tNamePlain:void 0},a={};function s(e){try{const t=c(e);return!!t.licenseKey&&!!t.errorBeacon&&!!t.applicationID}catch(e){return!1}}function c(e){if(!e)throw new Error("All info objects require an agent identifier!");if(!a[e])throw new Error("Info for ".concat(e," was never set"));return a[e]}function u(e,t){if(!e)throw new Error("All info objects require an agent identifier!");a[e]=(0,i.a)(t,o);const r=(0,n.nY)(e);r&&(r.info=a[e])}},9417:(e,t,r)=>{"use strict";r.d(t,{D0:()=>g,gD:()=>h,xN:()=>p});var n=r(993);const i=e=>{if(!e||"string"!=typeof e)return!1;try{document.createDocumentFragment().querySelector(e)}catch{return!1}return!0};var o=r(2614),a=r(944),s=r(384),c=r(8122);const u="[data-nr-mask]",d=()=>{const e={mask_selector:"*",block_selector:"[data-nr-block]",mask_input_options:{color:!1,date:!1,"datetime-local":!1,email:!1,month:!1,number:!1,range:!1,search:!1,tel:!1,text:!1,time:!1,url:!1,week:!1,textarea:!1,select:!1,password:!0}};return{ajax:{deny_list:void 0,block_internal:!0,enabled:!0,harvestTimeSeconds:10,autoStart:!0},distributed_tracing:{enabled:void 0,exclude_newrelic_header:void 0,cors_use_newrelic_header:void 0,cors_use_tracecontext_headers:void 0,allowed_origins:void 0},feature_flags:[],generic_events:{enabled:!0,harvestTimeSeconds:30,autoStart:!0},harvest:{tooManyRequestsDelay:60},jserrors:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},logging:{enabled:!0,harvestTimeSeconds:10,autoStart:!0,level:n.p_.INFO},metrics:{enabled:!0,autoStart:!0},obfuscate:void 0,page_action:{enabled:!0},page_view_event:{enabled:!0,autoStart:!0},page_view_timing:{enabled:!0,harvestTimeSeconds:30,autoStart:!0},performance:{capture_marks:!1,capture_measures:!1},privacy:{cookies_enabled:!0},proxy:{assets:void 0,beacon:void 0},session:{expiresMs:o.wk,inactiveMs:o.BB},session_replay:{autoStart:!0,enabled:!1,harvestTimeSeconds:60,preload:!1,sampling_rate:10,error_sampling_rate:100,collect_fonts:!1,inline_images:!1,fix_stylesheets:!0,mask_all_inputs:!0,get mask_text_selector(){return e.mask_selector},set mask_text_selector(t){i(t)?e.mask_selector="".concat(t,",").concat(u):""===t||null===t?e.mask_selector=u:(0,a.R)(5,t)},get block_class(){return"nr-block"},get ignore_class(){return"nr-ignore"},get mask_text_class(){return"nr-mask"},get block_selector(){return e.block_selector},set block_selector(t){i(t)?e.block_selector+=",".concat(t):""!==t&&(0,a.R)(6,t)},get mask_input_options(){return e.mask_input_options},set mask_input_options(t){t&&"object"==typeof t?e.mask_input_options={...t,password:!0}:(0,a.R)(7,t)}},session_trace:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},soft_navigations:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},spa:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},ssl:void 0,user_actions:{enabled:!0}}},l={},f="All configuration objects require an agent identifier!";function g(e){if(!e)throw new Error(f);if(!l[e])throw new Error("Configuration for ".concat(e," was never set"));return l[e]}function p(e,t){if(!e)throw new Error(f);l[e]=(0,c.a)(t,d());const r=(0,s.nY)(e);r&&(r.init=l[e])}function h(e,t){if(!e)throw new Error(f);var r=g(e);if(r){for(var n=t.split("."),i=0;i<n.length-1;i++)if("object"!=typeof(r=r[n[i]]))return;r=r[n[n.length-1]]}return r}},3371:(e,t,r)=>{"use strict";r.d(t,{V:()=>f,f:()=>l});var n=r(8122),i=r(384),o=r(6154),a=r(9324);let s=0;const c={buildEnv:a.F3,distMethod:a.Xs,version:a.xv,originTime:o.WN},u={customTransaction:void 0,disabled:!1,isolatedBacklog:!1,loaderType:void 0,maxBytes:3e4,onerror:void 0,ptid:void 0,releaseIds:{},appMetadata:{},session:void 0,denyList:void 0,timeKeeper:void 0,obfuscator:void 0},d={};function l(e){if(!e)throw new Error("All runtime objects require an agent identifier!");if(!d[e])throw new Error("Runtime for ".concat(e," was never set"));return d[e]}function f(e,t){if(!e)throw new Error("All runtime objects require an agent identifier!");d[e]={...(0,n.a)(t,u),...c},Object.hasOwnProperty.call(d[e],"harvestCount")||Object.defineProperty(d[e],"harvestCount",{get:()=>++s});const r=(0,i.nY)(e);r&&(r.runtime=d[e])}},9324:(e,t,r)=>{"use strict";r.d(t,{F3:()=>i,Xs:()=>o,xv:()=>n});const n="1.274.0",i="PROD",o="CDN"},6154:(e,t,r)=>{"use strict";r.d(t,{OF:()=>c,RI:()=>i,WN:()=>d,bv:()=>o,gm:()=>a,mw:()=>s,sb:()=>u});var n=r(1863);const i="undefined"!=typeof window&&!!window.document,o="undefined"!=typeof WorkerGlobalScope&&("undefined"!=typeof self&&self instanceof WorkerGlobalScope&&self.navigator instanceof WorkerNavigator||"undefined"!=typeof globalThis&&globalThis instanceof WorkerGlobalScope&&globalThis.navigator instanceof WorkerNavigator),a=i?window:"undefined"!=typeof WorkerGlobalScope&&("undefined"!=typeof self&&self instanceof WorkerGlobalScope&&self||"undefined"!=typeof globalThis&&globalThis instanceof WorkerGlobalScope&&globalThis),s=Boolean("hidden"===a?.document?.visibilityState),c=/iPad|iPhone|iPod/.test(a.navigator?.userAgent),u=c&&"undefined"==typeof SharedWorker,d=((()=>{const e=a.navigator?.userAgent?.match(/Firefox[/\s](\d+\.\d+)/);Array.isArray(e)&&e.length>=2&&e[1]})(),Date.now()-(0,n.t)())},1687:(e,t,r)=>{"use strict";r.d(t,{Ak:()=>c,Ze:()=>l,x3:()=>u});var n=r(7836),i=r(3606),o=r(860),a=r(2646);const s={};function c(e,t){const r={staged:!1,priority:o.P3[t]||0};d(e),s[e].get(t)||s[e].set(t,r)}function u(e,t){e&&s[e]&&(s[e].get(t)&&s[e].delete(t),g(e,t,!1),s[e].size&&f(e))}function d(e){if(!e)throw new Error("agentIdentifier required");s[e]||(s[e]=new Map)}function l(e="",t="feature",r=!1){if(d(e),!e||!s[e].get(t)||r)return g(e,t);s[e].get(t).staged=!0,f(e)}function f(e){const t=Array.from(s[e]);t.every((([e,t])=>t.staged))&&(t.sort(((e,t)=>e[1].priority-t[1].priority)),t.forEach((([t])=>{s[e].delete(t),g(e,t)})))}function g(e,t,r=!0){const o=e?n.ee.get(e):n.ee,s=i.i.handlers;if(!o.aborted&&o.backlog&&s){if(r){const e=o.backlog[t],r=s[t];if(r){for(let t=0;e&&t<e.length;++t)p(e[t],r);Object.entries(r).forEach((([e,t])=>{Object.values(t||{}).forEach((t=>{t[0]?.on&&t[0]?.context()instanceof a.y&&t[0].on(e,t[1])}))}))}}o.isolatedBacklog||delete s[t],o.backlog[t]=null,o.emit("drain-"+t,[])}}function p(e,t){var r=e[1];Object.values(t[r]||{}).forEach((t=>{var r=e[0];if(t[0]===r){var n=t[1],i=e[3],o=e[2];n.apply(i,o)}}))}},7836:(e,t,r)=>{"use strict";r.d(t,{P:()=>c,ee:()=>u});var n=r(384),i=r(8990),o=r(3371),a=r(2646),s=r(5607);const c="nr@context:".concat(s.W),u=function e(t,r){var n={},s={},d={},l=!1;try{l=16===r.length&&(0,o.f)(r).isolatedBacklog}catch(e){}var f={on:p,addEventListener:p,removeEventListener:function(e,t){var r=n[e];if(!r)return;for(var i=0;i<r.length;i++)r[i]===t&&r.splice(i,1)},emit:function(e,r,n,i,o){!1!==o&&(o=!0);if(u.aborted&&!i)return;t&&o&&t.emit(e,r,n);for(var a=g(n),c=h(e),d=c.length,l=0;l<d;l++)c[l].apply(a,r);var p=m()[s[e]];p&&p.push([f,e,r,a]);return a},get:v,listeners:h,context:g,buffer:function(e,t){const r=m();if(t=t||"feature",f.aborted)return;Object.entries(e||{}).forEach((([e,n])=>{s[n]=t,t in r||(r[t]=[])}))},abort:function(){f._aborted=!0,Object.keys(f.backlog).forEach((e=>{delete f.backlog[e]}))},isBuffering:function(e){return!!m()[s[e]]},debugId:r,backlog:l?{}:t&&"object"==typeof t.backlog?t.backlog:{},isolatedBacklog:l};return Object.defineProperty(f,"aborted",{get:()=>{let e=f._aborted||!1;return e||(t&&(e=t.aborted),e)}}),f;function g(e){return e&&e instanceof a.y?e:e?(0,i.I)(e,c,(()=>new a.y(c))):new a.y(c)}function p(e,t){n[e]=h(e).concat(t)}function h(e){return n[e]||[]}function v(t){return d[t]=d[t]||e(f,t)}function m(){return f.backlog}}(void 0,"globalEE"),d=(0,n.Zm)();d.ee||(d.ee=u)},2646:(e,t,r)=>{"use strict";r.d(t,{y:()=>n});class n{constructor(e){this.contextId=e}}},9908:(e,t,r)=>{"use strict";r.d(t,{d:()=>n,p:()=>i});var n=r(7836).ee.get("handle");function i(e,t,r,i,o){o?(o.buffer([e],i),o.emit(e,t,r)):(n.buffer([e],i),n.emit(e,t,r))}},3606:(e,t,r)=>{"use strict";r.d(t,{i:()=>o});var n=r(9908);o.on=a;var i=o.handlers={};function o(e,t,r,o){a(o||n.d,i,e,t,r)}function a(e,t,r,i,o){o||(o="feature"),e||(e=n.d);var a=t[o]=t[o]||{};(a[r]=a[r]||[]).push([e,i])}},3878:(e,t,r)=>{"use strict";function n(e,t){return{capture:e,passive:!1,signal:t}}function i(e,t,r=!1,i){window.addEventListener(e,t,n(r,i))}function o(e,t,r=!1,i){document.addEventListener(e,t,n(r,i))}r.d(t,{DD:()=>o,jT:()=>n,sp:()=>i})},5607:(e,t,r)=>{"use strict";r.d(t,{W:()=>n});const n=(0,r(9566).bz)()},9566:(e,t,r)=>{"use strict";r.d(t,{LA:()=>s,bz:()=>a});var n=r(6154);const i="xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx";function o(e,t){return e?15&e[t]:16*Math.random()|0}function a(){const e=n.gm?.crypto||n.gm?.msCrypto;let t,r=0;return e&&e.getRandomValues&&(t=e.getRandomValues(new Uint8Array(30))),i.split("").map((e=>"x"===e?o(t,r++).toString(16):"y"===e?(3&o()|8).toString(16):e)).join("")}function s(e){const t=n.gm?.crypto||n.gm?.msCrypto;let r,i=0;t&&t.getRandomValues&&(r=t.getRandomValues(new Uint8Array(e)));const a=[];for(var s=0;s<e;s++)a.push(o(r,i++).toString(16));return a.join("")}},2614:(e,t,r)=>{"use strict";r.d(t,{BB:()=>a,H3:()=>n,g:()=>u,iL:()=>c,tS:()=>s,uh:()=>i,wk:()=>o});const n="NRBA",i="SESSION",o=144e5,a=18e5,s={STARTED:"session-started",PAUSE:"session-pause",RESET:"session-reset",RESUME:"session-resume",UPDATE:"session-update"},c={SAME_TAB:"same-tab",CROSS_TAB:"cross-tab"},u={OFF:0,FULL:1,ERROR:2}},1863:(e,t,r)=>{"use strict";function n(){return Math.floor(performance.now())}r.d(t,{t:()=>n})},944:(e,t,r)=>{"use strict";function n(e,t){"function"==typeof console.debug&&console.debug("New Relic Warning: https://github.com/newrelic/newrelic-browser-agent/blob/main/docs/warning-codes.md#".concat(e),t)}r.d(t,{R:()=>n})},5284:(e,t,r)=>{"use strict";r.d(t,{t:()=>c,B:()=>s});var n=r(7836),i=r(6154);const o="newrelic";const a=new Set,s={};function c(e,t){const r=n.ee.get(t);s[t]??={},e&&"object"==typeof e&&(a.has(t)||(r.emit("rumresp",[e]),s[t]=e,a.add(t),function(e={}){try{i.gm.dispatchEvent(new CustomEvent(o,{detail:e}))}catch(e){}}({loaded:!0})))}},8990:(e,t,r)=>{"use strict";r.d(t,{I:()=>i});var n=Object.prototype.hasOwnProperty;function i(e,t,r){if(n.call(e,t))return e[t];var i=r();if(Object.defineProperty&&Object.keys)try{return Object.defineProperty(e,t,{value:i,writable:!0,enumerable:!1}),i}catch(e){}return e[t]=i,i}},6389:(e,t,r)=>{"use strict";function n(e,t=500,r={}){const n=r?.leading||!1;let i;return(...r)=>{n&&void 0===i&&(e.apply(this,r),i=setTimeout((()=>{i=clearTimeout(i)}),t)),n||(clearTimeout(i),i=setTimeout((()=>{e.apply(this,r)}),t))}}function i(e){let t=!1;return(...r)=>{t||(t=!0,e.apply(this,r))}}r.d(t,{J:()=>i,s:()=>n})},5289:(e,t,r)=>{"use strict";r.d(t,{GG:()=>o,sB:()=>a});var n=r(3878);function i(){return"undefined"==typeof document||"complete"===document.readyState}function o(e,t){if(i())return e();(0,n.sp)("load",e,t)}function a(e){if(i())return e();(0,n.DD)("DOMContentLoaded",e)}},384:(e,t,r)=>{"use strict";r.d(t,{NT:()=>o,US:()=>d,Zm:()=>a,bQ:()=>c,dV:()=>s,nY:()=>u,pV:()=>l});var n=r(6154),i=r(1863);const o={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net"};function a(){return n.gm.NREUM||(n.gm.NREUM={}),void 0===n.gm.newrelic&&(n.gm.newrelic=n.gm.NREUM),n.gm.NREUM}function s(){let e=a();return e.o||(e.o={ST:n.gm.setTimeout,SI:n.gm.setImmediate,CT:n.gm.clearTimeout,XHR:n.gm.XMLHttpRequest,REQ:n.gm.Request,EV:n.gm.Event,PR:n.gm.Promise,MO:n.gm.MutationObserver,FETCH:n.gm.fetch,WS:n.gm.WebSocket}),e}function c(e,t){let r=a();r.initializedAgents??={},t.initializedAt={ms:(0,i.t)(),date:new Date},r.initializedAgents[e]=t}function u(e){let t=a();return t.initializedAgents?.[e]}function d(e,t){a()[e]=t}function l(){return function(){let e=a();const t=e.info||{};e.info={beacon:o.beacon,errorBeacon:o.errorBeacon,...t}}(),function(){let e=a();const t=e.init||{};e.init={...t}}(),s(),function(){let e=a();const t=e.loader_config||{};e.loader_config={...t}}(),a()}},2843:(e,t,r)=>{"use strict";r.d(t,{u:()=>i});var n=r(3878);function i(e,t=!1,r,i){(0,n.DD)("visibilitychange",(function(){if(t)return void("hidden"===document.visibilityState&&e());e(document.visibilityState)}),r,i)}},3434:(e,t,r)=>{"use strict";r.d(t,{YM:()=>c});var n=r(7836),i=r(5607);const o="nr@original:".concat(i.W);var a=Object.prototype.hasOwnProperty,s=!1;function c(e,t){return e||(e=n.ee),r.inPlace=function(e,t,n,i,o){n||(n="");const a="-"===n.charAt(0);for(let s=0;s<t.length;s++){const c=t[s],u=e[c];d(u)||(e[c]=r(u,a?c+n:n,i,c,o))}},r.flag=o,r;function r(t,r,n,s,c){return d(t)?t:(r||(r=""),nrWrapper[o]=t,function(e,t,r){if(Object.defineProperty&&Object.keys)try{return Object.keys(e).forEach((function(r){Object.defineProperty(t,r,{get:function(){return e[r]},set:function(t){return e[r]=t,t}})})),t}catch(e){u([e],r)}for(var n in e)a.call(e,n)&&(t[n]=e[n])}(t,nrWrapper,e),nrWrapper);function nrWrapper(){var o,a,d,l;try{a=this,o=[...arguments],d="function"==typeof n?n(o,a):n||{}}catch(t){u([t,"",[o,a,s],d],e)}i(r+"start",[o,a,s],d,c);try{return l=t.apply(a,o)}catch(e){throw i(r+"err",[o,a,e],d,c),e}finally{i(r+"end",[o,a,l],d,c)}}}function i(r,n,i,o){if(!s||t){var a=s;s=!0;try{e.emit(r,n,i,t,o)}catch(t){u([t,r,n,i],e)}s=a}}}function u(e,t){t||(t=n.ee);try{t.emit("internal-error",e)}catch(e){}}function d(e){return!(e&&"function"==typeof e&&e.apply&&!e[o])}},993:(e,t,r)=>{"use strict";r.d(t,{ET:()=>o,p_:()=>i});var n=r(860);const i={ERROR:"ERROR",WARN:"WARN",INFO:"INFO",DEBUG:"DEBUG",TRACE:"TRACE"},o="log";n.K7.logging},3969:(e,t,r)=>{"use strict";r.d(t,{TZ:()=>n,XG:()=>s,rs:()=>i,xV:()=>a,z_:()=>o});const n=r(860).K7.metrics,i="sm",o="cm",a="storeSupportabilityMetrics",s="storeEventMetrics"},6630:(e,t,r)=>{"use strict";r.d(t,{T:()=>n});const n=r(860).K7.pageViewEvent},782:(e,t,r)=>{"use strict";r.d(t,{T:()=>n});const n=r(860).K7.pageViewTiming},6344:(e,t,r)=>{"use strict";r.d(t,{G4:()=>i});var n=r(2614);r(860).K7.sessionReplay;const i={RECORD:"recordReplay",PAUSE:"pauseReplay",REPLAY_RUNNING:"replayRunning",ERROR_DURING_REPLAY:"errorDuringReplay"};n.g.ERROR,n.g.FULL,n.g.OFF},4234:(e,t,r)=>{"use strict";r.d(t,{W:()=>o});var n=r(7836),i=r(1687);class o{constructor(e,t){this.agentIdentifier=e,this.ee=n.ee.get(e),this.featureName=t,this.blocked=!1}deregisterDrain(){(0,i.x3)(this.agentIdentifier,this.featureName)}}},7603:(e,t,r)=>{"use strict";r.d(t,{j:()=>P});var n=r(860),i=r(2555),o=r(3371),a=r(9908),s=r(7836),c=r(1687),u=r(5289),d=r(6154),l=r(944),f=r(3969),g=r(384),p=r(6344);const h=["setErrorHandler","finished","addToTrace","addRelease","addPageAction","setCurrentRouteName","setPageViewName","setCustomAttribute","interaction","noticeError","setUserId","setApplicationVersion","start",p.G4.RECORD,p.G4.PAUSE,"log","wrapLogger"],v=["setErrorHandler","finished","addToTrace","addRelease"];var m=r(1863),b=r(2614),y=r(993);var w=r(2646),A=r(3434);function R(e,t,r,n){if("object"!=typeof t||!t||"string"!=typeof r||!r||"function"!=typeof t[r])return(0,l.R)(29);const i=function(e){return(e||s.ee).get("logger")}(e),o=(0,A.YM)(i),a=new w.y(s.P);return a.level=n.level,a.customAttributes=n.customAttributes,o.inPlace(t,[r],"wrap-logger-",a),i}function E(){const e=(0,g.pV)();h.forEach((t=>{e[t]=(...r)=>function(t,...r){let n=[];return Object.values(e.initializedAgents).forEach((e=>{e&&e.api?e.exposed&&e.api[t]&&n.push(e.api[t](...r)):(0,l.R)(38,t)})),n.length>1?n:n[0]}(t,...r)}))}const x={};function _(e,t,g=!1){t||(0,c.Ak)(e,"api");const h={};var w=s.ee.get(e),A=w.get("tracer");x[e]=b.g.OFF,w.on(p.G4.REPLAY_RUNNING,(t=>{x[e]=t}));var E="api-",_=E+"ixn-";function N(t,r,n,o){const a=(0,i.Vp)(e);return null===r?delete a.jsAttributes[t]:(0,i.x1)(e,{...a,jsAttributes:{...a.jsAttributes,[t]:r}}),j(E,n,!0,o||null===r?"session":void 0)(t,r)}function T(){}h.log=function(e,{customAttributes:t={},level:r=y.p_.INFO}={}){(0,a.p)(f.xV,["API/log/called"],void 0,n.K7.metrics,w),function(e,t,r={},i=y.p_.INFO){(0,a.p)(f.xV,["API/logging/".concat(i.toLowerCase(),"/called")],void 0,n.K7.metrics,e),(0,a.p)(y.ET,[(0,m.t)(),t,r,i],void 0,n.K7.logging,e)}(w,e,t,r)},h.wrapLogger=(e,t,{customAttributes:r={},level:i=y.p_.INFO}={})=>{(0,a.p)(f.xV,["API/wrapLogger/called"],void 0,n.K7.metrics,w),R(w,e,t,{customAttributes:r,level:i})},v.forEach((e=>{h[e]=j(E,e,!0,"api")})),h.addPageAction=j(E,"addPageAction",!0,n.K7.genericEvents),h.setPageViewName=function(t,r){if("string"==typeof t)return"/"!==t.charAt(0)&&(t="/"+t),(0,o.f)(e).customTransaction=(r||"http://custom.transaction")+t,j(E,"setPageViewName",!0)()},h.setCustomAttribute=function(e,t,r=!1){if("string"==typeof e){if(["string","number","boolean"].includes(typeof t)||null===t)return N(e,t,"setCustomAttribute",r);(0,l.R)(40,typeof t)}else(0,l.R)(39,typeof e)},h.setUserId=function(e){if("string"==typeof e||null===e)return N("enduser.id",e,"setUserId",!0);(0,l.R)(41,typeof e)},h.setApplicationVersion=function(e){if("string"==typeof e||null===e)return N("application.version",e,"setApplicationVersion",!1);(0,l.R)(42,typeof e)},h.start=()=>{try{(0,a.p)(f.xV,["API/start/called"],void 0,n.K7.metrics,w),w.emit("manual-start-all")}catch(e){(0,l.R)(23,e)}},h[p.G4.RECORD]=function(){(0,a.p)(f.xV,["API/recordReplay/called"],void 0,n.K7.metrics,w),(0,a.p)(p.G4.RECORD,[],void 0,n.K7.sessionReplay,w)},h[p.G4.PAUSE]=function(){(0,a.p)(f.xV,["API/pauseReplay/called"],void 0,n.K7.metrics,w),(0,a.p)(p.G4.PAUSE,[],void 0,n.K7.sessionReplay,w)},h.interaction=function(e){return(new T).get("object"==typeof e?e:{})};const S=T.prototype={createTracer:function(e,t){var r={},i=this,o="function"==typeof t;return(0,a.p)(f.xV,["API/createTracer/called"],void 0,n.K7.metrics,w),g||(0,a.p)(_+"tracer",[(0,m.t)(),e,r],i,n.K7.spa,w),function(){if(A.emit((o?"":"no-")+"fn-start",[(0,m.t)(),i,o],r),o)try{return t.apply(this,arguments)}catch(e){const t="string"==typeof e?new Error(e):e;throw A.emit("fn-err",[arguments,this,t],r),t}finally{A.emit("fn-end",[(0,m.t)()],r)}}}};function j(e,t,r,i){return function(){return(0,a.p)(f.xV,["API/"+t+"/called"],void 0,n.K7.metrics,w),i&&(0,a.p)(e+t,[(0,m.t)(),...arguments],r?null:this,i,w),r?void 0:this}}function k(){r.e(296).then(r.bind(r,8778)).then((({setAPI:t})=>{t(e),(0,c.Ze)(e,"api")})).catch((e=>{(0,l.R)(27,e),w.abort()}))}return["actionText","setName","setAttribute","save","ignore","onEnd","getContext","end","get"].forEach((e=>{S[e]=j(_,e,void 0,g?n.K7.softNav:n.K7.spa)})),h.setCurrentRouteName=g?j(_,"routeName",void 0,n.K7.softNav):j(E,"routeName",!0,n.K7.spa),h.noticeError=function(t,r){"string"==typeof t&&(t=new Error(t)),(0,a.p)(f.xV,["API/noticeError/called"],void 0,n.K7.metrics,w),(0,a.p)("err",[t,(0,m.t)(),!1,r,!!x[e]],void 0,n.K7.jserrors,w)},d.RI?(0,u.GG)((()=>k()),!0):k(),h}var N=r(9417),T=r(8122);const S={accountID:void 0,trustKey:void 0,agentID:void 0,licenseKey:void 0,applicationID:void 0,xpid:void 0},j={};var k=r(5284);const I=e=>{const t=e.startsWith("http");e+="/",r.p=t?e:"https://"+e};let O=!1;function P(e,t={},r,n){let{init:a,info:c,loader_config:u,runtime:l={},exposed:f=!0}=t;l.loaderType=r;const p=(0,g.pV)();c||(a=p.init,c=p.info,u=p.loader_config),(0,N.xN)(e.agentIdentifier,a||{}),function(e,t){if(!e)throw new Error("All loader-config objects require an agent identifier!");j[e]=(0,T.a)(t,S);const r=(0,g.nY)(e);r&&(r.loader_config=j[e])}(e.agentIdentifier,u||{}),c.jsAttributes??={},d.bv&&(c.jsAttributes.isWorker=!0),(0,i.x1)(e.agentIdentifier,c);const h=(0,N.D0)(e.agentIdentifier),v=[c.beacon,c.errorBeacon];O||(h.proxy.assets&&(I(h.proxy.assets),v.push(h.proxy.assets)),h.proxy.beacon&&v.push(h.proxy.beacon),E(),(0,g.US)("activatedFeatures",k.B),e.runSoftNavOverSpa&&=!0===h.soft_navigations.enabled&&h.feature_flags.includes("soft_nav")),l.denyList=[...h.ajax.deny_list||[],...h.ajax.block_internal?v:[]],l.ptid=e.agentIdentifier,(0,o.V)(e.agentIdentifier,l),e.ee=s.ee.get(e.agentIdentifier),void 0===e.api&&(e.api=_(e.agentIdentifier,n,e.runSoftNavOverSpa)),void 0===e.exposed&&(e.exposed=f),O=!0}},8374:(e,t,r)=>{r.nc=(()=>{try{return document?.currentScript?.nonce}catch(e){}return""})()},860:(e,t,r)=>{"use strict";r.d(t,{$J:()=>o,K7:()=>n,P3:()=>i});const n={ajax:"ajax",genericEvents:"generic_events",jserrors:"jserrors",logging:"logging",metrics:"metrics",pageAction:"page_action",pageViewEvent:"page_view_event",pageViewTiming:"page_view_timing",sessionReplay:"session_replay",sessionTrace:"session_trace",softNav:"soft_navigations",spa:"spa"},i={[n.pageViewEvent]:1,[n.pageViewTiming]:2,[n.metrics]:3,[n.jserrors]:4,[n.spa]:5,[n.ajax]:6,[n.sessionTrace]:7,[n.softNav]:8,[n.sessionReplay]:9,[n.logging]:10,[n.genericEvents]:11},o={[n.pageViewTiming]:"events",[n.ajax]:"events",[n.spa]:"events",[n.softNav]:"events",[n.metrics]:"jserrors",[n.jserrors]:"jserrors",[n.sessionTrace]:"browser/blobs",[n.sessionReplay]:"browser/blobs",[n.logging]:"browser/logs",[n.genericEvents]:"ins"}}},n={};function i(e){var t=n[e];if(void 0!==t)return t.exports;var o=n[e]={exports:{}};return r[e](o,o.exports,i),o.exports}i.m=r,i.d=(e,t)=>{for(var r in t)i.o(t,r)&&!i.o(e,r)&&Object.defineProperty(e,r,{enumerable:!0,get:t[r]})},i.f={},i.e=e=>Promise.all(Object.keys(i.f).reduce(((t,r)=>(i.f[r](e,t),t)),[])),i.u=e=>"nr-rum-1.274.0.min.js",i.o=(e,t)=>Object.prototype.hasOwnProperty.call(e,t),e={},t="NRBA-1.274.0.PROD:",i.l=(r,n,o,a)=>{if(e[r])e[r].push(n);else{var s,c;if(void 0!==o)for(var u=document.getElementsByTagName("script"),d=0;d<u.length;d++){var l=u[d];if(l.getAttribute("src")==r||l.getAttribute("data-webpack")==t+o){s=l;break}}if(!s){c=!0;var f={296:"sha512-gkYkZDAwQ9PwaDXs2YM+rNIdRej1Ac1mupWobRJ8eahQcXz6/sunGZCKklrzi5kWxhOGRZr2tn0rEKuLTXzfAA=="};(s=document.createElement("script")).charset="utf-8",s.timeout=120,i.nc&&s.setAttribute("nonce",i.nc),s.setAttribute("data-webpack",t+o),s.src=r,0!==s.src.indexOf(window.location.origin+"/")&&(s.crossOrigin="anonymous"),f[a]&&(s.integrity=f[a])}e[r]=[n];var g=(t,n)=>{s.onerror=s.onload=null,clearTimeout(p);var i=e[r];if(delete e[r],s.parentNode&&s.parentNode.removeChild(s),i&&i.forEach((e=>e(n))),t)return t(n)},p=setTimeout(g.bind(null,void 0,{type:"timeout",target:s}),12e4);s.onerror=g.bind(null,s.onerror),s.onload=g.bind(null,s.onload),c&&document.head.appendChild(s)}},i.r=e=>{"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(e,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(e,"__esModule",{value:!0})},i.p="https://js-agent.newrelic.com/",(()=>{var e={840:0,374:0};i.f.j=(t,r)=>{var n=i.o(e,t)?e[t]:void 0;if(0!==n)if(n)r.push(n[2]);else{var o=new Promise(((r,i)=>n=e[t]=[r,i]));r.push(n[2]=o);var a=i.p+i.u(t),s=new Error;i.l(a,(r=>{if(i.o(e,t)&&(0!==(n=e[t])&&(e[t]=void 0),n)){var o=r&&("load"===r.type?"missing":r.type),a=r&&r.target&&r.target.src;s.message="Loading chunk "+t+" failed.\n("+o+": "+a+")",s.name="ChunkLoadError",s.type=o,s.request=a,n[1](s)}}),"chunk-"+t,t)}};var t=(t,r)=>{var n,o,[a,s,c]=r,u=0;if(a.some((t=>0!==e[t]))){for(n in s)i.o(s,n)&&(i.m[n]=s[n]);if(c)c(i)}for(t&&t(r);u<a.length;u++)o=a[u],i.o(e,o)&&e[o]&&e[o][0](),e[o]=0},r=self["webpackChunk:NRBA-1.274.0.PROD"]=self["webpackChunk:NRBA-1.274.0.PROD"]||[];r.forEach(t.bind(null,0)),r.push=t.bind(null,r.push.bind(r))})(),(()=>{"use strict";i(8374);var e=i(944),t=i(6344),r=i(9566);class n{agentIdentifier;constructor(e=(0,r.LA)(16)){this.agentIdentifier=e}#e(t,...r){if("function"==typeof this.api?.[t])return this.api[t](...r);(0,e.R)(35,t)}addPageAction(e,t){return this.#e("addPageAction",e,t)}setPageViewName(e,t){return this.#e("setPageViewName",e,t)}setCustomAttribute(e,t,r){return this.#e("setCustomAttribute",e,t,r)}noticeError(e,t){return this.#e("noticeError",e,t)}setUserId(e){return this.#e("setUserId",e)}setApplicationVersion(e){return this.#e("setApplicationVersion",e)}setErrorHandler(e){return this.#e("setErrorHandler",e)}addRelease(e,t){return this.#e("addRelease",e,t)}log(e,t){return this.#e("log",e,t)}}class o extends n{#e(t,...r){if("function"==typeof this.api?.[t])return this.api[t](...r);(0,e.R)(35,t)}start(){return this.#e("start")}finished(e){return this.#e("finished",e)}recordReplay(){return this.#e(t.G4.RECORD)}pauseReplay(){return this.#e(t.G4.PAUSE)}addToTrace(e){return this.#e("addToTrace",e)}setCurrentRouteName(e){return this.#e("setCurrentRouteName",e)}interaction(){return this.#e("interaction")}wrapLogger(e,t,r){return this.#e("wrapLogger",e,t,r)}}var a=i(860),s=i(9417);const c=Object.values(a.K7);function u(e){const t={};return c.forEach((r=>{t[r]=function(e,t){return!0===(0,s.gD)(t,"".concat(e,".enabled"))}(r,e)})),t}var d=i(7603);var l=i(1687),f=i(4234),g=i(5289),p=i(6154),h=i(384);const v=e=>p.RI&&!0===(0,s.gD)(e,"privacy.cookies_enabled");function m(e){return!!(0,h.dV)().o.MO&&v(e)&&!0===(0,s.gD)(e,"session_trace.enabled")}var b=i(6389);class y extends f.W{constructor(e,t,r=!0){super(e.agentIdentifier,t),this.auto=r,this.abortHandler=void 0,this.featAggregate=void 0,this.onAggregateImported=void 0,!1===e.init[this.featureName].autoStart&&(this.auto=!1),this.auto?(0,l.Ak)(e.agentIdentifier,t):this.ee.on("manual-start-all",(0,b.J)((()=>{(0,l.Ak)(e.agentIdentifier,this.featureName),this.auto=!0,this.importAggregator(e)})))}importAggregator(t,r={}){if(this.featAggregate||!this.auto)return;let n;this.onAggregateImported=new Promise((e=>{n=e}));const o=async()=>{let o;try{if(v(this.agentIdentifier)){const{setupAgentSession:e}=await i.e(296).then(i.bind(i,3861));o=e(t)}}catch(t){(0,e.R)(20,t),this.ee.emit("internal-error",[t]),this.featureName===a.K7.sessionReplay&&this.abortHandler?.()}try{if(t.sharedAggregator)await t.sharedAggregator;else{t.sharedAggregator=i.e(296).then(i.bind(i,9337));const{EventAggregator:e}=await t.sharedAggregator;t.sharedAggregator=new e}if(!this.#t(this.featureName,o))return(0,l.Ze)(this.agentIdentifier,this.featureName),void n(!1);const{lazyFeatureLoader:e}=await i.e(296).then(i.bind(i,6103)),{Aggregate:a}=await e(this.featureName,"aggregate");this.featAggregate=new a(t,r),n(!0)}catch(t){(0,e.R)(34,t),this.abortHandler?.(),(0,l.Ze)(this.agentIdentifier,this.featureName,!0),n(!1),this.ee&&this.ee.abort()}};p.RI?(0,g.GG)((()=>o()),!0):o()}#t(e,t){switch(e){case a.K7.sessionReplay:return m(this.agentIdentifier)&&!!t;case a.K7.sessionTrace:return!!t;default:return!0}}}var w=i(6630);class A extends y{static featureName=w.T;constructor(e,t=!0){super(e,w.T,t),this.importAggregator(e)}}var R=i(9908),E=i(2843),x=i(3878),_=i(782),N=i(1863);class T extends y{static featureName=_.T;constructor(e,t=!0){super(e,_.T,t),p.RI&&((0,E.u)((()=>(0,R.p)("docHidden",[(0,N.t)()],void 0,_.T,this.ee)),!0),(0,x.sp)("pagehide",(()=>(0,R.p)("winPagehide",[(0,N.t)()],void 0,_.T,this.ee))),this.importAggregator(e))}}var S=i(3969);class j extends y{static featureName=S.TZ;constructor(e,t=!0){super(e,S.TZ,t),this.importAggregator(e)}}new class extends o{constructor(t,r){super(r),p.gm?(this.features={},(0,h.bQ)(this.agentIdentifier,this),this.desiredFeatures=new Set(t.features||[]),this.desiredFeatures.add(A),this.runSoftNavOverSpa=[...this.desiredFeatures].some((e=>e.featureName===a.K7.softNav)),(0,d.j)(this,t,t.loaderType||"agent"),this.run()):(0,e.R)(21)}get config(){return{info:this.info,init:this.init,loader_config:this.loader_config,runtime:this.runtime}}run(){try{const t=u(this.agentIdentifier),r=[...this.desiredFeatures];r.sort(((e,t)=>a.P3[e.featureName]-a.P3[t.featureName])),r.forEach((r=>{if(!t[r.featureName]&&r.featureName!==a.K7.pageViewEvent)return;if(this.runSoftNavOverSpa&&r.featureName===a.K7.spa)return;if(!this.runSoftNavOverSpa&&r.featureName===a.K7.softNav)return;const n=function(e){switch(e){case a.K7.ajax:return[a.K7.jserrors];case a.K7.sessionTrace:return[a.K7.ajax,a.K7.pageViewEvent];case a.K7.sessionReplay:return[a.K7.sessionTrace];case a.K7.pageViewTiming:return[a.K7.pageViewEvent];default:return[]}}(r.featureName).filter((e=>!(e in this.features)));n.length>0&&(0,e.R)(36,{targetFeature:r.featureName,missingDependencies:n}),this.features[r.featureName]=new r(this)}))}catch(t){(0,e.R)(22,t);for(const e in this.features)this.features[e].abortHandler?.();const r=(0,h.Zm)();delete r.initializedAgents[this.agentIdentifier]?.api,delete r.initializedAgents[this.agentIdentifier]?.features,delete this.sharedAggregator;return r.ee.get(this.agentIdentifier).abort(),!1}}}({features:[A,T,j],loaderType:"lite"})})()})();</script> <meta name="copyright" content="© Bazaarvoice. All rights reserved." /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="google-site-verification" content="TjmHXouLCz1pNnRmuCW9XHNOuLf2nA-raqsr13VxtOU" /> <link rel="shortcut icon" href="https://www.bazaarvoice.com/wp-content/themes/bazaarvoice/images/UI/favicon.png" /> <meta name="msapplication-tap-highlight" content="no">  <meta name="marketo-id" content="848-PGD-174"> <meta name="marketo-url" content="resources.bazaarvoice.com">  <title>How a question and answer platform improves your product pages</title>  <link rel="canonical" href="https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/">  <meta name="theme-color" content="#002E6E" /> <meta name="msapplication-TileColor" content="#002E6E" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <link rel="alternate" hreflang="en" href="https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/" /> <link rel="alternate" hreflang="x-default" href="https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/" />  <meta name="description" content="You wouldn’t ignore a customer in your store so why ignore them online? Learn the ways a question and answer platform can boost your sales." /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="4 reasons to implement a question and answer platform on your site" /> <meta property="og:description" content="You wouldn’t ignore a customer in your store so why ignore them online? Learn the ways a question and answer platform can boost your sales." /> <meta property="og:url" content="https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/" /> <meta property="og:site_name" content="Bazaarvoice" /> <meta property="article:publisher" content="https://www.facebook.com/bazaarvoice/" /> <meta property="article:published_time" content="2022-09-22T22:58:00+00:00" /> <meta property="article:modified_time" content="2023-08-03T14:10:33+00:00" /> <meta property="og:image" content="https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-1030x515.jpg" /> <meta name="author" content="Josh Horton" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:image" content="https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-1030x515.jpg" /> <meta name="twitter:creator" content="@bazaarvoice" /> <meta name="twitter:site" content="@bazaarvoice" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Josh Horton" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="7 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/#article","isPartOf":{"@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/"},"author":{"name":"Josh Horton","@id":"https://www.bazaarvoice.com/#/schema/person/5ba7bff79421617c3369f512c4f2eb90"},"headline":"4 reasons to implement a question and answer platform on your site","datePublished":"2022-09-22T22:58:00+00:00","dateModified":"2023-08-03T14:10:33+00:00","mainEntityOfPage":{"@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/"},"wordCount":1413,"commentCount":0,"publisher":{"@id":"https://www.bazaarvoice.com/#organization"},"image":{"@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/#primaryimage"},"thumbnailUrl":"https://www.bazaarvoice.com/wp-content/uploads/2022/10/image-31.png","keywords":["Drive conversion","Editor's picks","questions and answers","seo"],"articleSection":["Drive conversion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/#respond"]}]},{"@type":"WebPage","@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/","url":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/","name":"How a question and answer platform improves your product pages","isPartOf":{"@id":"https://www.bazaarvoice.com/#website"},"primaryImageOfPage":{"@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/#primaryimage"},"image":{"@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/#primaryimage"},"thumbnailUrl":"https://www.bazaarvoice.com/wp-content/uploads/2022/10/image-31.png","datePublished":"2022-09-22T22:58:00+00:00","dateModified":"2023-08-03T14:10:33+00:00","description":"You wouldn’t ignore a customer in your store so why ignore them online? Learn the ways a question and answer platform can boost your sales.","breadcrumb":{"@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/#primaryimage","url":"https://media.bazaarvoice.com/image-31.png","contentUrl":"https://media.bazaarvoice.com/image-31.png","width":1200,"height":1224},{"@type":"WebSite","@id":"https://www.bazaarvoice.com/#website","url":"https://www.bazaarvoice.com/","name":"Bazaarvoice","description":"","publisher":{"@id":"https://www.bazaarvoice.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.bazaarvoice.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.bazaarvoice.com/#organization","name":"Bazaarvoice","url":"https://www.bazaarvoice.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.bazaarvoice.com/#/schema/logo/image/","url":"https://media.bazaarvoice.com/bv-wordmark-1200x630px.png","contentUrl":"https://media.bazaarvoice.com/bv-wordmark-1200x630px.png","width":1200,"height":630,"caption":"Bazaarvoice"},"image":{"@id":"https://www.bazaarvoice.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/bazaarvoice/","https://x.com/bazaarvoice","https://www.instagram.com/bazaarvoice/","https://www.linkedin.com/company/bazaarvoice/","https://www.youtube.com/user/bazaarvoice","https://en.wikipedia.org/wiki/Bazaarvoice"]},{"@type":"Person","@id":"https://www.bazaarvoice.com/#/schema/person/5ba7bff79421617c3369f512c4f2eb90","name":"Josh Horton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.bazaarvoice.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/b4d53a2593cfef7476fe4e180faa8d19?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/b4d53a2593cfef7476fe4e180faa8d19?s=96&d=mm&r=g","caption":"Josh Horton"},"url":"https://www.bazaarvoice.com/blog/author/bv_josh/"}]}</script>  <link rel='dns-prefetch' href='//www.bazaarvoice.com' /> <link rel='dns-prefetch' href='//platform.twitter.com' /> <link rel='dns-prefetch' href='//www.instagram.com' /> <link rel='dns-prefetch' href='//www.tiktok.com' /> <link rel="alternate" type="application/rss+xml" title="Bazaarvoice » 4 reasons to implement a question and answer platform on your site Comments Feed" href="https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/feed/" /> <link rel='stylesheet' id='bazaarvoice-blog.css-css' href='https://www.bazaarvoice.com/wp-content/themes/bazaarvoice-v2/styles/template/blog.css?ver=1' type='text/css' media='' /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.bazaarvoice.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #FFFFFF;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--blue: #002E6E;--wp--preset--color--bb-light: #00357F;--wp--preset--color--bb-dark: #002160;--wp--preset--color--purple: #4C60F6;--wp--preset--color--cp-light: #5970FF;--wp--preset--color--cp-dark: #4653E6;--wp--preset--color--green: #00D0B4;--wp--preset--color--tg-light: #60F2C2;--wp--preset--color--tg-dark: #00B69A;--wp--preset--color--red: #FF4B78;--wp--preset--color--rr-light: #FF6E90;--wp--preset--color--rr-dark: #F03F5A;--wp--preset--color--yellow: #FFBE0B;--wp--preset--color--ay-light: #FFDB30;--wp--preset--color--ay-dark: #F7AF00;--wp--preset--color--grey-1: #121b31;--wp--preset--color--grey-2: #33415C;--wp--preset--color--grey-3: #5C677D;--wp--preset--color--grey-4: #7D8597;--wp--preset--color--grey-5: #A6AEB8;--wp--preset--color--grey-6: #D2D6DC;--wp--preset--color--grey-7: #E8EAEC;--wp--preset--color--grey-8: #F3F4F5;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='wpml-blocks-css' href='https://www.bazaarvoice.com/wp-content/plugins/sitepress-multilingual-cms/dist/css/blocks/styles.css?ver=4.6.13' type='text/css' media='all' /> <link rel='stylesheet' id='bazaarvoice-css' href='https://www.bazaarvoice.com/wp-content/themes/bazaarvoice/bv-cea93e4f.css?ver=1' type='text/css' media='all' /> <link rel='stylesheet' id='bazaarvoice-v2-css' href='https://www.bazaarvoice.com/wp-content/themes/bazaarvoice-v2/bv-726f4e9f.css?ver=1' type='text/css' media='all' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.bazaarvoice.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fboost-sales-with-a-question-and-answer-platform%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.bazaarvoice.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fboost-sales-with-a-question-and-answer-platform%2F&format=xml" /> <meta name="generator" content="WPML ver:4.6.13 stt:1,4,3;" />  <script type="application/ld+json">{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Blog", "item": "https://www.bazaarvoice.com/blog/" }, { "@type": "ListItem", "position": 2, "name": "Drive Conversion", "item": "https://www.bazaarvoice.com/blog/topic/drive-conversion/" }, { "@type": "ListItem", "position": 3, "name": "4 reasons to implement a question and answer platform on your site", "item": "https://www.bazaarvoice.com/blog/boost-sales-with-a-question-and-answer-platform/" } ] }</script>   <script type="text/javascript">const ajaxurl = 'https://www.bazaarvoice.com/wp-admin/admin-ajax.php';</script>   <script src="//resources.bazaarvoice.com/js/forms2/js/forms2.min.js"></script>   <script>window.dataLayer = window.dataLayer || []; window.dataLayer.push({'event': 'dataLayer-initialized'});</script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M9KDV5T');</script>   <link rel="stylesheet" type="text/css" href="//cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.css" /> <script src="//cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.js"></script> <style media="screen"> .cc-window { font-family: 'gibsonlight'; } .cc-btn { border-width: 1px; border-radius: 23px; } .cc-btn:hover { background-color: rgba(0, 0, 0, 0.10) !important; } </style>    <link rel="preload" href="/wp-content/themes/bazaarvoice/fonts/gibson/gibson-semibold-webfont.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/bazaarvoice/fonts/gibson/gibson-light-webfont.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/bazaarvoice/fonts/gibson/gibson-regular-webfont.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/wp-content/themes/bazaarvoice/fonts/bazaarvoice/bazaarvoice.ttf?24cbhs" as="font" type="font/ttf" crossorigin> </head> <body id="bvapp" class="post-template-default single single-post postid-2614 single-format-standard post-boost-sales-with-a-question-and-answer-platform">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M9KDV5T" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <header class="bvheader">   <div class="container"> <nav class="columns" role="menubar" aria-label="Main Navigation"> <a href="https://www.bazaarvoice.com/" data-click-type="header" data-click-text="Home" class="bvheader__logo column is-3-mobile is-narrow-desktop" aria-label="Bazaarvoice homepage"> <svg version="1.1" id="logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 500 500" style="enable-background:new 0 0 500 500;" xml:space="preserve"> <style type="text/css"> .st0 { fill: #002E6E; } </style> <g > <path class="st0" d="M126.07,280.91L126.07,280.91V152.13h51.74v128.49c0,19.99,16.18,36.17,36.17,36.17s36.16-16.18,36.16-36.17 c0-19.99-16.17-36.16-36.16-36.16h-15.58V193h15.58c48.51,0,87.91,39.1,87.91,87.61c0,48.22-39.4,87.62-87.91,87.62 C165.46,368.52,126.07,329.42,126.07,280.91 M351.86,291.2c16.17,0,29.4,13.23,29.4,29.1c0,16.17-13.23,29.1-29.4,29.1 s-29.4-13.22-29.4-29.1C322.46,304.14,335.4,291.2,351.86,291.2 M351.86,212.7c16.17,0,29.4,13.23,29.4,29.11 c0,16.17-13.23,29.1-29.4,29.1s-29.4-13.23-29.4-29.1C322.46,225.93,335.4,212.7,351.86,212.7 M487.4,249.45 c0-130.55-106.14-236.68-237.27-236.68c-131.12,0-237.26,105.85-237.26,236.68v236.68h237.26C380.97,486.13,487.4,380,487.4,249.45 "/> <g> <path class="st0" d="M438.9,424.5c-9.42,0-16.48,7.06-16.48,16.48c0,9.42,7.06,17.07,16.48,16.48c8.83,0,16.48-7.06,16.48-16.48 C455.38,431.56,448.32,424.5,438.9,424.5z M438.9,454.52c-7.65,0-13.53-5.3-13.53-13.54c0-7.65,5.89-13.54,13.53-13.54 c7.65,0,13.54,5.89,13.54,13.54C452.44,449.22,446.55,454.52,438.9,454.52z"/> <path class="st0" d="M445.47,437c0-3.26-2.72-5.44-5.98-5.44h-7.11v17.94h3.85v-6.52h2.17l3.27,6.52h4.89l-4.35-7.07 C444.39,441.35,445.47,439.17,445.47,437z M438.19,439.72h-2.05v-4.9h2.05c2.28,0,3.42,0.55,3.42,2.18 C441.61,439.17,439.89,439.72,438.19,439.72z"/> </g> </g> </svg> </a> <div class="bvheader__menus column"> <div class="bvheader__menus-container columns"> <ul id="bvheader-navigation" class="bvheader-navigation column"><li id="menu-item-8827" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8827 bvheader-navigation__item bvheader-navigation__submenu-cols-five"><a href="/products/" tabindex="0">Platform</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-37430" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37430 bvheader-navigation__item"><a href="#">0th</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-37432" class="menu-item menu-item-type-post_type menu-item-object-page bvheader-navigation__item--full menu-item-37432 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/"><div class="bvheader-navigation__item-img-wrapper"><img width="400" height="187" src="https://media.bazaarvoice.com/Platform-Rocket-tiny.png" class="bvheader-navigation__item-img" alt="" loading="eager" decoding="async" srcset="https://media.bazaarvoice.com/Platform-Rocket-tiny.png 400w, https://media.bazaarvoice.com/Platform-Rocket-tiny-380x178.png 380w, https://media.bazaarvoice.com/Platform-Rocket-tiny-190x89.png 190w, https://media.bazaarvoice.com/Platform-Rocket-tiny-126x59.png 126w, https://media.bazaarvoice.com/Platform-Rocket-tiny-55x26.png 55w, https://media.bazaarvoice.com/Platform-Rocket-tiny-27x13.png 27w, https://media.bazaarvoice.com/Platform-Rocket-tiny-18x8.png 18w, https://media.bazaarvoice.com/Platform-Rocket-tiny-290x136.png 290w, https://media.bazaarvoice.com/Platform-Rocket-tiny-145x68.png 145w, https://media.bazaarvoice.com/Platform-Rocket-tiny-96x45.png 96w" sizes="(max-width: 400px) 100vw, 400px" /></div>Supercharge your commerce engine.<div class="bvheader-navigation__item-description">Let us show you how to leverage user-generated content (UGC) across the entire consumer journey and win the omnichannel experience.</div><div class="bvheader-navigation__item-cta"><div class="bvheader-navigation__item-cta-link btn btn-secondary js-bv-link" data-link="/products/" role="link" data-target="" aria-label="Platform overview" aria-describedby="description" >Platform overview</div><div class="bvheader-navigation__item-cta-link btn btn-secondary js-bv-link" data-link="https://www.bazaarvoice.com/products/bazaarvoice-harmonyai/" role="link" data-target="" aria-label="Our HarmonyAI engine" aria-describedby="description" >Our HarmonyAI engine</div><div class="bvheader-navigation__item-cta-link btn btn-secondary js-bv-link" data-link="/partners/" role="link" data-target="" aria-label="Our partners" aria-describedby="description" >Our partners</div></div></a></li> </ul> </li> <li id="menu-item-8852" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8852 bvheader-navigation__item"><a href="#">1st</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8849" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8849 bvheader-navigation__item"><a href="#">INTEGRATED SOLUTION</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-54786" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54786 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/bazaarvoice-vibe/">Bazaarvoice Vibe™<div class="bvheader-navigation__item-description">Bazaarvoice Vibe is an integrated social content solution built to optimize every stage of your content supply chain.</div></a></li> <li id="menu-item-8919" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8919 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/sampling/">Sampling<div class="bvheader-navigation__item-description">Get products to advocates and accumulate authentic reviews and visual content.</div></a></li> <li id="menu-item-48033" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48033 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/bazaarvoice-affable-ai/">Creator Marketing<div class="bvheader-navigation__item-description">Unleash the incredible power of creator marketing.</div></a></li> <li id="menu-item-9036" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9036 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/social-media-management/">Social Media Management<div class="bvheader-navigation__item-description">Manage everything you need to win on social.</div></a></li> <li id="menu-item-8930" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8930 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/social-commerce/">Social Commerce<div class="bvheader-navigation__item-description">Turn social content into shoppable experiences that drive sales – wherever shoppers are.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8853" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8853 bvheader-navigation__item"><a href="#">2nd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8851" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8851 bvheader-navigation__item"><a href="#">E-COMMERCE</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8925" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-8925 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/ratings-and-reviews/">Ratings & Reviews<div class="bvheader-navigation__item-description">Leverage authentic opinions, photos, and videos to sell your product.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8920" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8920 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/always-on-content/">Always-on Content<div class="bvheader-navigation__item-description">Activate fresh product reviews from the Influenster community.</div></a></li> </ul> </li> <li id="menu-item-8928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8928 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/questions-and-answers/">Questions & Answers<div class="bvheader-navigation__item-description">Respond to questions on your site or across the retail network.</div></a></li> <li id="menu-item-50065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50065 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/contextual-commerce/">Contextual Commerce<div class="bvheader-navigation__item-description">Tailored shopping experiences that drive conversion.</div></a></li> <li id="menu-item-9037" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9037 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/insights-and-reports/">Insights and Reports<div class="bvheader-navigation__item-description">Actionable insight into your performance, sentiment, advocates, and competitors.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8855" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8855 bvheader-navigation__item"><a href="#">3rd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8854" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8854 bvheader-navigation__item"><a href="#">RETAIL</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-54787" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54787 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/retailers/">Omnichannel Retail Solutions<div class="bvheader-navigation__item-description">From seamless vendor collaboration and optimized product pages to private label success, our solutions help you achieve retail excellence.</div></a></li> <li id="menu-item-9039" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9039 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/managed-sampling/">Managed Sampling<div class="bvheader-navigation__item-description">Take the hassle out of sampling programs for retailers.</div></a></li> <li id="menu-item-8931" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8931 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/retail-syndication/">Retail Syndication<div class="bvheader-navigation__item-description">Distribute content everywhere your products are sold.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8868" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8868 bvheader-navigation__item"><a href="#">4rd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8869" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8869 bvheader-navigation__item"><a href="#">AGENCY & PARTNER</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-52652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52652 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/creator-marketing-services-agencies/">Creator Marketing for Agencies<div class="bvheader-navigation__item-description">Discover fresh talent, collaborate like a champ, and deliver winning campaigns like clockwork.</div></a></li> <li id="menu-item-54788" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-54788 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/partners/">Our partners<div class="bvheader-navigation__item-description">Get access to the tools, resources, and insights you need to delight your clients and grow your business.</div></a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-8826" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8826 bvheader-navigation__item bvheader-navigation__submenu-cols-five"><a href="/solutions/" tabindex="0">Solutions</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-20356" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20356 bvheader-navigation__item"><a href="#">1st</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8848" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8848 bvheader-navigation__item"><a href="#">FOR RETAILERS</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-34355" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-34355 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/retailers/">Omnichannel Retail Solutions<div class="bvheader-navigation__item-description">From seamless vendor collaboration and optimized product pages to private label success, our solutions help you achieve retail excellence.</div></a></li> </ul> </li> <li id="menu-item-20357" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20357 bvheader-navigation__item"><a href="#">COLLECT CONTENT</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8887" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8887 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/launch-products/">Launch Products<div class="bvheader-navigation__item-description">Jump-start product launches with authentic content.</div></a></li> <li id="menu-item-20359" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20359 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/support-core-products/">Support Core Products<div class="bvheader-navigation__item-description">Keep your core product pages as fresh as your new ones.</div></a></li> <li id="menu-item-20358" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20358 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/improve-content-mix/">Improve Content Mix<div class="bvheader-navigation__item-description">Give shoppers confidence to buy wherever they are in their journey.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8829" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8829 bvheader-navigation__item"><a href="#">2nd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8835" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8835 bvheader-navigation__item"><a href="#">DRIVE REVENUE</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-9063" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9063 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/boost-sales/">Boost Sales<div class="bvheader-navigation__item-description">Grow order value online and in-store.</div></a></li> <li id="menu-item-8883" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8883 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/accelerate-conversion/">Accelerate Conversion<div class="bvheader-navigation__item-description">Optimize e-commerce, social, and in-store for conversion.</div></a></li> <li id="menu-item-8884" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8884 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/increase-profit-margin/">Increase Profit Margin<div class="bvheader-navigation__item-description">Reduce costs with superior shopping experiences.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8830" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8830 bvheader-navigation__item"><a href="#">3rd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8836" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8836 bvheader-navigation__item"><a href="#">SCALE YOUR BRAND</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8885" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8885 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/win-at-retail/">Win at Retail<div class="bvheader-navigation__item-description">Syndicate content to retailers and strengthen partnerships.</div></a></li> <li id="menu-item-8888" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8888 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/acquire-customers/">Acquire Customers<div class="bvheader-navigation__item-description">Stand out in search and advertising.</div></a></li> <li id="menu-item-8892" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8892 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/expand-globally/">Expand Globally<div class="bvheader-navigation__item-description">Win new customers by expanding into new markets.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8831" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8831 bvheader-navigation__item"><a href="#">4th</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8843" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8843 bvheader-navigation__item"><a href="#">ACTIONABLE INSIGHTS</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8893" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8893 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/gain-a-competitive-edge/">Gain a Competitive Advantage<div class="bvheader-navigation__item-description">Benchmark and discover competitive insights.</div></a></li> <li id="menu-item-8894" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8894 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/elevate-marketing/">Elevate Marketing<div class="bvheader-navigation__item-description">Drive informed marketing with direct consumer feedback loops.</div></a></li> <li id="menu-item-8897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8897 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/improve-products/">Improve Products<div class="bvheader-navigation__item-description">Propel product innovations and enhancements.</div></a></li> <li id="menu-item-8898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8898 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/reduce-returns/">Reduce Returns<div class="bvheader-navigation__item-description">Enable consumers to buy the right product the first time.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8834" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8834 bvheader-navigation__item"><a href="#">5th</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8845" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8845 bvheader-navigation__item"><a href="#">BUILD LOYALTY</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8899" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8899 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/drive-advocacy/">Drive Advocacy<div class="bvheader-navigation__item-description">Create and strengthen loyal brand advocates.</div></a></li> <li id="menu-item-8900" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8900 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/establish-trust/">Establish Trust<div class="bvheader-navigation__item-description">Expedite the consumer discovery and buying journey.</div></a></li> <li id="menu-item-8901" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8901 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/talk-with-consumers/">Talk with Consumers<div class="bvheader-navigation__item-description">Build relationships through public conversations.</div></a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-26711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-26711 bvheader-navigation__item bvheader-navigation__submenu-cols-one"><a href="https://www.bazaarvoice.com/industries/" tabindex="0">Industries</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-26712" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26712 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/apparel-accessories/">Apparel & Accessories<div class="bvheader-navigation__item-description">Bring the in-store retail shopping experience to your site with inspiring imagery from customers.</div></a></li> <li id="menu-item-26715" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26715 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/consumer-electronics/">Consumer Electronics<div class="bvheader-navigation__item-description">Provide informative product content at every touchpoint—from discovery to purchase.</div></a></li> <li id="menu-item-26716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26716 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/consumer-packaged-goods/">Consumer Packaged Goods<div class="bvheader-navigation__item-description">Stand out on the digital shelf with more quality reviews in more places that convert.</div></a></li> <li id="menu-item-26717" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26717 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/food-beverage/">Food & Beverage<div class="bvheader-navigation__item-description">Easily sample new products and keep product pages fresh with new reviews.</div></a></li> <li id="menu-item-26713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26713 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/health-beauty/">Health & Beauty<div class="bvheader-navigation__item-description">Bring the beauty counter experience to your site with inspiring imagery from customers.</div></a></li> <li id="menu-item-26714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26714 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/home-improvement/">Home Improvement<div class="bvheader-navigation__item-description">Give DIY shoppers the product content they need at every stage of their journey.</div></a></li> </ul> </li> <li id="menu-item-46008" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-46008 bvheader-navigation__item bvheader-navigation__submenu-cols-one"><a href="https://www.bazaarvoice.com/services/" tabindex="0">Services</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-48947" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48947 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/implementation-consulting-services/">Implementation Consulting Services<div class="bvheader-navigation__item-description">Reach your business outcomes faster with less risk.</div></a></li> <li id="menu-item-48944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-48944 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/client-success/">Client Success<div class="bvheader-navigation__item-description">Our team is your strategic partner through every step of your journey.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-52036" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-52036 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/bazaarvoice-university/">Bazaarvoice University</a></li> </ul> </li> <li id="menu-item-48945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48945 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/managed-services/">Managed Services<div class="bvheader-navigation__item-description">Enrich your Bazaarvoice experience with a suite of premium offerings designed to realize the full potential of our platform.</div></a></li> <li id="menu-item-48946" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48946 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/support-services/">Support Services<div class="bvheader-navigation__item-description">Our dedicated support professionals help you minimize disruptions and enhance customer engagement.</div></a></li> </ul> </li> <li id="menu-item-8828" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8828 bvheader-navigation__item bvheader-navigation__submenu-cols-one"><a href="/resources/" tabindex="0">Resources</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-9065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9065 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/resources/">Resources Hub<div class="bvheader-navigation__item-description">Get cutting-edge insights to accelerate your success.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-55598" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-resources menu-item-55598 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/resources/shopper-experience-index-volume-18/">Shopper Experience Index</a></li> <li id="menu-item-53004" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-53004 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/brand-builders-series/">Resources for brand managers</a></li> <li id="menu-item-53005" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-53005 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/growth-gurus-series/">Resources for e-commerce managers</a></li> <li id="menu-item-45513" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-resources menu-item-45513 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/resources/a-practical-guide-for-social-media-professionals-to-drive-engagement-and-commerce/">Social media manager guide to UGC</a></li> </ul> </li> <li id="menu-item-9066" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-9066 bvheader-navigation__item"><a href="/blog/">Blog<div class="bvheader-navigation__item-description">Strategies, research, and industry trends – your pulse on the marketplace. </div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-28093" class="bv-quick-link menu-item menu-item-type-taxonomy menu-item-object-category menu-item-28093 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/blog/topic/long-reads/">Long reads</a></li> </ul> </li> <li id="menu-item-9067" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9067 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/success-stories/">Case Studies<div class="bvheader-navigation__item-description">Our clients’ success speaks for itself.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-30337" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-30337 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/bazaarvoice-is-1-in-ugc/">Bazaarvoice is #1 in UGC</a></li> </ul> </li> <li id="menu-item-16346" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16346 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/roi-calculator/">Calculate the value of UGC<div class="bvheader-navigation__item-description">Discover the impact user-generated content could have on your sales both online and in-store.</div></a></li> </ul> </li> <li id="menu-item-17341" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-17341 bvheader-navigation__item bvheader-navigation__submenu-cols-two"><a href="/company/" tabindex="0">Company</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-31229" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-31229 bvheader-navigation__item"><a href="#">1st</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-31230" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-31230 bvheader-navigation__item"><a href="#">WHO WE ARE</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-17342" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-17342 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/">About Bazaarvoice<div class="bvheader-navigation__item-description">Bazaarvoice brings a people-first approach to advanced technology, connecting thousands of brands and retailers to the voices of their customers.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-17343" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-17343 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/careers/">Careers</a></li> <li id="menu-item-21160" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-21160 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/leadership/">Leadership team</a></li> <li id="menu-item-29488" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-29488 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/diversity-equity-and-inclusion/">Diversity, equity & inclusion</a></li> <li id="menu-item-33742" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-33742 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/awards-and-recognition/">Bragging rights (our awards)</a></li> <li id="menu-item-21161" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-21161 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/stronger-together/">Community outreach</a></li> <li id="menu-item-22688" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-22688 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/bazaarvoice-faqs/">Frequently asked questions</a></li> </ul> </li> <li id="menu-item-17430" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-17430 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/press/">Press room<div class="bvheader-navigation__item-description">Get the latest Bazaarvoice news from around the world.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-32314" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-32314 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/events/">Join us at an event</a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-31231" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-31231 bvheader-navigation__item"><a href="#">2nd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-31232" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-31232 bvheader-navigation__item"><a href="#">WORKING WITH US</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-18057" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-18057 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/the-bazaarvoice-advantage/">The Bazaarvoice Advantage<div class="bvheader-navigation__item-description">Get shoppers what they need at every stage of their journey.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-30352" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-30352 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/influenster-product-review-app/">Influenster community</a></li> </ul> </li> <li id="menu-item-17344" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-17344 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/partner-program/">Partner Program<div class="bvheader-navigation__item-description">Tools, resources, and insights to grow your business and delight clients.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-53088" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-53088 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/partners/">Partner directory</a></li> <li id="menu-item-36560" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-36560 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/agency-partners/">Why agencies partner with us</a></li> </ul> </li> <li id="menu-item-18609" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18609 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/company/trust/">Trust<div class="bvheader-navigation__item-description">Security, privacy, and compliance are baked into everything we do.</div></a></li> </ul> </li> </ul> </li> </ul> </li> </ul> <div class="bvheader-sidelinks column is-narrow-desktop"> <div class="bvheader-sidelinks-container is-flex"> <div class="bvheader-menu-container bvheader-aux-order"> <div class="same-mobile bvheader-aux-menu"> <div class="menu-container"><ul id="menu-aux-menu" class="menu"><li id="menu-item-45923" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45923"><a href="https://www.bazaarvoice.com/contact/">Contact us</a></li> <li id="menu-item-45924" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45924"><a href="https://www.bazaarvoice.com/pricing/">Pricing</a></li> </ul></div> </div> </div> <div class="bvheader-menu-container bvheader-login-order"> <div class="dropdown-filter same-mobile bvheader-login-menu"> <span class="dropdown-filter-selection">Log in</span> <div class="filter-fields"><ul id="menu-login" class="menu"><li id="menu-item-370" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-370"><a target="_blank" rel="noopener" href="https://portal.bazaarvoice.com/">Bazaarvoice Portal</a></li> <li id="menu-item-3802" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3802"><a target="_blank" rel="noopener" href="https://vibe.bazaarvoice.com/">Social Commerce</a></li> </ul></div> </div> </div> <div class="bvheader-menu-container bvheader-lang-order"> <div class="dropdown-filter same-mobile bvheader-language"> <span class="dropdown-filter-selection"></span> <div class="filter-fields"><ul id="menu-language-toggle" class="menu"><li id="menu-item-87" class="menu-item menu-item-type-custom menu-item-object-custom current menu-item-87"><a href="/" data-label="EN">English</a></li> <li id="menu-item-89" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-89"><a href="/fr/" data-label="FR">French</a></li> <li id="menu-item-90" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-90"><a href="/de/" data-label="DE">German</a></li> </ul></div> </div> </div> </div> <div class="bvheader-signup"> <svg aria-hidden="true" focusable="false" data-prefix="far" data-icon="envelope" class="bvheader-signup__icon" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z"></path></svg> <input type="email" data-marketo-target="global-modal" placeholder="Enter your email" tabindex="0"> <button class="btn btn-primary global-modal-link" data-target="global-modal" data-source="marketo" tabindex="0" data-click-type="modal" data-click-text="footer">Get started</button> </div> </div> </div> </div> <button class="bvheader__hamburger-icon is-hidden-widescreen" aria-label="Toggle mobile navigation" /> <span></span> </button> </nav> </div> </header> <main role="main" class="page-blog-post page-blog-post-v2">  <section class="Blog-V2__masthead js-bv-masthead inner">  <div class="Blog-V2__masthead-container is-hidden-tablet js-bv-masthead-container"> <div class="Blog-v2__masthead-aux-nav-wrapper"> <div class="Blog-V2__nav-icon--wrapper js-bv-nav-btn is-hidden-tablet"> <div class="filter-icon is-pulled-right"> </div> </div> <div class="Blog-V2__nav-icon--wrapper js-bv-search-btn is-hidden-tablet"> <div class="search-icon is-pulled-right"> </div> </div> </div> <div class="Blog-V2__masthead-header"> <div class="container"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <h1 class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </h1> </a> </div> </div> <div class="Blog-V2__masthead-wrapper container"> <div class="Blog-V2__masthead-date js-bv-masthead-date" data-months='["January","February","March","April","May","June","July","August","September","October","November","December"]' data-days='["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"]'> </div> <h6 class="Blog-v2__masthead-subheading"> Strategies, research, industry trends — your pulse on the marketplace </h6> </div> </div>   <div class="Blog-V2__masthead-wrapper is-hidden-mobile"> <div class="container is-flex"> <div class="Blog-V2__masthead-header"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <div class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </div> </a> <h6 class="Blog-v2__masthead-subheading"> Strategies, research, industry trends — your pulse on the marketplace </h6> </div>  <div class="Blog-V2__masthead-date js-bv-masthead-date"></div>  </div> </div>   <div class="Blog-V2__masthead-nav-wrapper"> <div class="container"> <div class="columns is-mobile"> <div class="Blog-V2__masthead-center column is-10-desktop is-10-mobile is-8-tablet is-flex"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <div class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </div> </a> <ul class="Blog-V2__masthead-nav js-bv-nav"> <li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Topics</div><ul id="menu-popular-topics" class="filter-fields"><li id="menu-item-39808" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39808"><a href="/blog/tag/social-commerce/">Social commerce</a></li> <li id="menu-item-39802" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39802"><a href="/blog/tag/drive-conversion/">Product page optimization</a></li> <li id="menu-item-39805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39805"><a href="/blog/tag/ratings-and-reviews/">Ratings and reviews</a></li> <li id="menu-item-39833" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39833"><a href="/blog/tag/sampling/">Sampling</a></li> <li id="menu-item-39834" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39834"><a href="/blog/tag/insights-and-reports/">Insights & reports</a></li> <li id="menu-item-39835" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39835"><a href="/blog/tag/elevate-marketing/">Marketing strategies</a></li> <li id="menu-item-39836" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39836"><a href="/blog/tag/long-reads/">Long reads</a></li> <li id="menu-item-39832" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39832"><a href="/blog/tag/culture/">Bazaarvoice culture</a></li> </ul></li><li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Categories</div><ul id="menu-popular-categories" class="filter-fields"><li id="menu-item-39837" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39837"><a href="/blog/tag/social-commerce/">Social media guides</a></li> <li id="menu-item-39838" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39838"><a href="/blog/tag/for-retail/">Retail insights</a></li> <li id="menu-item-39839" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39839"><a href="/blog/tag/drive-conversion/">Driving conversion</a></li> <li id="menu-item-39842" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39842"><a href="/blog/tag/influencer-marketing/">Influencer marketing</a></li> <li id="menu-item-39840" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39840"><a href="/blog/tag/user-generated-content/">UGC best practices</a></li> <li id="menu-item-39841" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39841"><a href="/blog/tag/research/">Research reports</a></li> <li id="menu-item-39843" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39843"><a href="/blog/tag/collect-content/">Collecting content</a></li> </ul></li></ul> </div> <div class="column is-2-mobile is-6-desktop is-flex js-bv-nav-aux is-offset-2-mobile"> <div class="Blog-V2__search is-hidden-mobile"> <form class="blog-search js-bv-searchform" role="search" method="get" id="searchform" action="https://www.bazaarvoice.com"> <div class="input"> <label>Search the blog</label> <input type="text" value="" name="s" id="s" class="js-bv-search-text" /> </div> <div class="form-submit"> <button type="submit" class="search-icon js-bv-search-btn">Send</button> </div> </form> </div> <div class="Blog-V2__nav-icon--wrapper js-bv-nav-btn is-hidden-tablet"> <div class="filter-icon is-pulled-right"> </div> </div> <div class="Blog-V2__nav-icon--wrapper js-bv-search-btn is-hidden-tablet"> <div class="search-icon is-pulled-right"> </div> </div> </div> </div> </div> </div>   <div class="Blog-V2__mobilereveals js-bv-mobilereveals inner"> <div class="container">  <div class="Blog-V2__search Blog-V2__search--no-icon js-bv-search-form"> <form class="blog-search js-bv-searchform" role="search" method="get" id="searchform" action="https://www.bazaarvoice.com"> <div class="input"> <label>Search the blog</label> <input type="text" value="" name="s" id="s" class="js-bv-search-text" /> </div> <div class="form-submit"> <button type="submit" class="search-icon js-bv-search-btn">Send</button> </div> </form> </div>   <div class="Blog-V2__hidden-nav js-bv-hidden-nav"> <ul class="Blog-V2__masthead-nav js-bv-nav"> <li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Topics</div><ul id="menu-popular-topics-1" class="filter-fields"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39808"><a href="/blog/tag/social-commerce/">Social commerce</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39802"><a href="/blog/tag/drive-conversion/">Product page optimization</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39805"><a href="/blog/tag/ratings-and-reviews/">Ratings and reviews</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39833"><a href="/blog/tag/sampling/">Sampling</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39834"><a href="/blog/tag/insights-and-reports/">Insights & reports</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39835"><a href="/blog/tag/elevate-marketing/">Marketing strategies</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39836"><a href="/blog/tag/long-reads/">Long reads</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39832"><a href="/blog/tag/culture/">Bazaarvoice culture</a></li> </ul></li><li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Categories</div><ul id="menu-popular-categories-1" class="filter-fields"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39837"><a href="/blog/tag/social-commerce/">Social media guides</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39838"><a href="/blog/tag/for-retail/">Retail insights</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39839"><a href="/blog/tag/drive-conversion/">Driving conversion</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39842"><a href="/blog/tag/influencer-marketing/">Influencer marketing</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39840"><a href="/blog/tag/user-generated-content/">UGC best practices</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39841"><a href="/blog/tag/research/">Research reports</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39843"><a href="/blog/tag/collect-content/">Collecting content</a></li> </ul></li></ul> </div>  </div> </div>  </section>   <div class="progress-container"> <div class="progress-bar js-bv-scroll-pb"> </div> </div>   <section class="Single-V2__hero centered">    <div class="container">  <div class="columns"> <div class="column is-8 is-offset-2"> <h1 class="Single-V2__heading has-text-centered"> 4 reasons to implement a question and answer platform on your site </h1> </div> </div>   <div class="Single-V2__header-image"> <img width="1200" height="600" src="https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508.jpg" class="" alt="question and answer platform" loading="eager" decoding="async" fetchpriority="high" srcset="https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508.jpg 1200w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-768x384.jpg 768w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-720x360.jpg 720w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-432x216.jpg 432w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-990x495.jpg 990w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-380x190.jpg 380w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-190x95.jpg 190w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-126x63.jpg 126w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-55x28.jpg 55w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-27x14.jpg 27w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-18x9.jpg 18w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-290x145.jpg 290w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-145x73.jpg 145w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-96x48.jpg 96w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-1030x515.jpg 1030w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-515x258.jpg 515w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-800x400.jpg 800w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-964x482.jpg 964w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-628x314.jpg 628w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-1098x549.jpg 1098w, https://media.bazaarvoice.com/shutterstock_5091845201-e1664883343508-1024x512.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div>  </div>  </section>   <div class="container"> <div class="Single-V2__content post-content"> <div class="columns"> <div class="column is-3 Single-V2__left-rail column-1"> <div class="Single-V2__left-rail-info">  <p class="Single-V2__date"> September 22, 2022 </p>   <div class="Single-V2__author"> By Josh Horton </div>  </div>   <div class="Single-V2__tags"> <div class="Single-V2__tags-container"> <a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/topic/drive-conversion/"> Drive conversion </a> </div> </div>   <div class="Single-V2__social-share"> <a role="button" class="social-share-btn share-btn-facebook icon-facebook" tabindex="0" target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fboost-sales-with-a-question-and-answer-platform%2F" rel="noopener" aria-label="Share on Facebook"></a><a role="button" class="social-share-btn share-btn-twitter icon-twitter" type="button" tabindex="0" target="_blank" title="Share on twitter" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fboost-sales-with-a-question-and-answer-platform%2F&text=4+reasons+to+implement+a+question+and+answer+platform+on+your+site+%7C+Bazaarvoice" rel="noopener" aria-label="Share on Twitter"></a><a role="button" class="social-share-btn share-btn-linkedin icon-linkedin" tabindex="0" target="_blank" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fboost-sales-with-a-question-and-answer-platform%2F" rel="noopener" aria-label="Share on Linkedin"></a> </div>  </div> <div class="column is-6 column-2">  <div class="Single-V2__post-body post-body"> <p>Faced with an impossible number of choices and competing products, online and in-store shoppers have an endless stream of questions when considering purchases. And those questions need answering if you want your online browsers to turn into customers. That’s where a good question and answer platform comes in. </p> <div class="wp-block-image"> <figure class="aligncenter size-full is-resized"><img decoding="async" src="https://media.bazaarvoice.com/image-31.png" alt="question and answer platform" class="wp-image-33355" width="471" height="479" srcset="https://media.bazaarvoice.com/image-31.png 1200w, https://media.bazaarvoice.com/image-31-768x783.png 768w, https://media.bazaarvoice.com/image-31-800x816.png 800w, https://media.bazaarvoice.com/image-31-964x983.png 964w, https://media.bazaarvoice.com/image-31-1098x1120.png 1098w, https://media.bazaarvoice.com/image-31-720x734.png 720w, https://media.bazaarvoice.com/image-31-1024x1044.png 1024w, https://media.bazaarvoice.com/image-31-190x194.png 190w, https://media.bazaarvoice.com/image-31-126x129.png 126w, https://media.bazaarvoice.com/image-31-55x56.png 55w, https://media.bazaarvoice.com/image-31-27x28.png 27w, https://media.bazaarvoice.com/image-31-18x18.png 18w, https://media.bazaarvoice.com/image-31-290x296.png 290w, https://media.bazaarvoice.com/image-31-145x148.png 145w, https://media.bazaarvoice.com/image-31-96x98.png 96w, https://media.bazaarvoice.com/image-31-515x525.png 515w" sizes="(max-width: 471px) 100vw, 471px" /></figure></div> <p><a href="http://www.pewinternet.org/2016/12/19/online-shopping-and-purchasing-preferences/" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">According to Pew</span></a>, the ability to ask questions is a key deciding factor for consumers and is second only to price competitiveness. And <a href="https://hbr.org/2012/05/to-keep-your-customers-keep-it-simple" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">in a study</span></a>, the Harvard Business Review found that consumers value easy access to reliable information about products while shopping, with many reporting that FAQs and online question and answer platforms are valuable resources.</p> <p>The simple truth is that unanswered questions can keep shoppers from buying your products and, even worse, cause potential customers to distrust your brand. If someone came into your physical store and asked you a question, you wouldn’t ignore them. So why ignore them online?</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>When you think about the impact, that’s 700 fewer calls or emails coming through to our customer service team. It’s time and money saved, so the impact is significant</p> <cite><em>Kristina Rapljenovic, Website Manager, Nestlé Canada</em></cite></blockquote> <p>For good reason, question and answer platforms have become a staple in e-commerce. These tools allow brands and other consumers to directly answer product questions from in-market shoppers. That’s a big benefit to shoppers, but it’s an even bigger benefit for your brand.</p> <h2 class="wp-block-heading" id="h-question-and-answer-platform-key-benefits">Question and answer platform key benefits</h2> <p>Building a question and answer platform into your product pages enables you to have a one-to-one conversation with your shoppers. Whenever you’re able to have a direct channel to your audience, especially when they’re ready to make a purchase, your brand will benefit.</p> <p>For example, <span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/success-stories/meundies/" target="_blank" rel="noreferrer noopener">Bazaarvoice customer MeUndies</a></span> found exactly that when they implemented a question and answer platform on their site.</p> <figure class="wp-block-image size-full"><img decoding="async" width="673" height="464" src="https://media.bazaarvoice.com/image-33.png" alt="" class="wp-image-33530" srcset="https://media.bazaarvoice.com/image-33.png 673w, https://media.bazaarvoice.com/image-33-628x433.png 628w, https://media.bazaarvoice.com/image-33-432x298.png 432w, https://media.bazaarvoice.com/image-33-380x262.png 380w, https://media.bazaarvoice.com/image-33-190x131.png 190w, https://media.bazaarvoice.com/image-33-126x87.png 126w, https://media.bazaarvoice.com/image-33-55x38.png 55w, https://media.bazaarvoice.com/image-33-27x19.png 27w, https://media.bazaarvoice.com/image-33-18x12.png 18w, https://media.bazaarvoice.com/image-33-290x200.png 290w, https://media.bazaarvoice.com/image-33-145x100.png 145w, https://media.bazaarvoice.com/image-33-96x66.png 96w, https://media.bazaarvoice.com/image-33-515x355.png 515w" sizes="(max-width: 673px) 100vw, 673px" /><figcaption class="wp-element-caption"><em>Source: <span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/success-stories/meundies/" target="_blank" rel="noreferrer noopener">MeUndies</a></span></em></figcaption></figure> <p>By answering customer questions on product pages, future shoppers can learn more about products and save themselves the effort of having to contact the team. It also enables the brand to turn a negative experience into a positive one. This has increased conversions and decreased the number of customer service tickets MeUndies employees must respond to.</p> <p>Here’s the the top reasons to include a question and answer platform on your e-commerce site.</p> <h3 class="wp-block-heading" id="h-1-reach-shoppers-at-key-decision-moments"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-purple-color">1.</mark> Reach shoppers at key decision moments</h3> <p>Let’s start with the biggest benefit of question and answer platforms: When shoppers are asking questions, they’re engaged and already well into the decision stage. In short, they’re ready to buy something and just waiting for validation.</p> <p>There’s two types of common consumer questions:</p> <ul class="wp-block-list"> <li>With <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">quantitative questions</mark></strong>, shoppers are asking or looking for product-specific questions that center around features. “Does this dress come in black?”, “How many HDMI ports does this TV have?”, “Is this gluten-free?” These questions focus on the hard details of a product or service.</li> </ul> <ul class="wp-block-list"> <li>On the other hand, <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">qualitative question</mark></strong>s tend to focus on more subjective product details and personal opinions: “Is this a good blender for green smoothies?”, “What do you think of the picture quality on this TV?” These types of questions see the shopper trying to either validate or discredit their own opinions. In short, they’re looking for a second opinion, preferably from someone who has already experienced the product.</li> </ul> <p>When you can provide answers to these two kinds of questions, it makes for a powerful combination. Facts and figures quickly reduce uncertainty about your product, but decisions tend to be rooted in emotion. Quantitative questions give shoppers facts and figures, while qualitative questions tell a story about the product.</p> <h3 class="wp-block-heading" id="h-2-organically-build-a-list-of-faqs-to-increase-conversion">2. Organically build a list of FAQs to increase conversion</h3> <p>One type of question and answer platform is <span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/company/bazaarvoice-faqs/" target="_blank" rel="noreferrer noopener">frequently asked questions</a></span> (FAQs). Aka one of the most tried-and-true methods of improving consumer confidence. The <a href="https://hbr.org/2012/05/to-keep-your-customers-keep-it-simple" target="_blank" rel="noopener noreferrer">same study as above</a> by Harvard Business Review showed the value of making it easy for consumers to gather, understand, and weigh their options. Brands that did this well were:</p> <ul class="wp-block-list"> <li>86% more likely to be purchased by the consumers considering them</li> <li>9% more likely to be repurchased</li> <li>115% more likely to be recommended to others</li> </ul> <p>The easier a brand makes the purchase-decision journey, the better, and an FAQ list can move shoppers quickly towards validation.</p> <p>But making an FAQ can be tough. You have to do customer research to identify common questions and pain points, and then you have to answer them. And you have to do that across all of your products. This can be a project.</p> <p>So what if you crowdsourced your FAQs? What if you could identify exactly which questions continue to crop up from interested consumers about your products?</p> <p>With the right question and answer platform, you can do just that. By giving shoppers a platform to ask their questions, you build yourself a powerful repository of consumer insight into common questions you’re facing in the market. You can answer your potential customer’s questions before they’ve even had to ask it.</p> <h3 class="wp-block-heading" id="h-3-build-more-social-proof-around-your-products"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-purple-color">3.</mark> Build more social proof around your products</h3> <p><span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/blog/social-proof-examples/" target="_blank" rel="noreferrer noopener">Social proof</a></span> has been one of the buzzier concepts in e-commerce over the past few years and for good reason. It explains a psychological and social phenomenon where people look to their peers to figure out the right thing to do. It’s the “if everyone is doing it, then I should be” feeling.</p> <p>In the context of commerce, it’s a powerful force. Simply put, people often turn to their peers when making purchasing decisions. That’s why <span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/blog/the-complete-guide-to-ugc/" target="_blank" rel="noreferrer noopener">user-generated content</a></span> (UGC), like ratings and reviews, has proved so successful in e-commerce. At its most basic, it prove that other people are using something.</p> <p>Question and answer platforms scratch a similar itch. In addition to allowing customers to ask questions and find answers, they also show shoppers that other people are interested in — and own — the product in question. But Q&A goes one step further than ratings, reviews, and other forms of UGC — it allows shoppers to ask why the crowd is moving in a certain direction.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><em>We want to know that other people have shared our experience. More importantly, we want to know that the choice we are making is the choice that other people have made.</em></p> <cite><a href="https://www.crazyegg.com/blog/science-and-strategy-of-social-proof/" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;">Crazy Egg</span></a> — web analytics tool</cite></blockquote> <p>Research has shown that the more UGC and social likes, shares, and follows a product or brand has, the more likely it is to command respect. Sometimes all it takes to get a customer to click the buy button is to show them that other people have already hit that same button.</p> <h3 class="wp-block-heading" id="h-4-boost-seo-with-key-content-to-attract-more-shoppers"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-purple-color">4.</mark> Boost SEO with key content to attract more shoppers</h3> <p>When you’re juggling a lot of products — and multiple product pages — it’s likely that you’re missing details somewhere. The <span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/blog/how-to-optimize-product-pages/" target="_blank" rel="noreferrer noopener">more information you provide on product pages</a></span>, the more customer questions you answer <em>and </em>the better your page performs in search.</p> <p>Shoppers tend to ask questions when there’s a lack of information, which can help you identify content gaps on your site and then fill them with keyword-rich content.</p> <p>As an added bonus, allowing customer questions on your site organically <span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/blog/how-to-increase-organic-traffic-and-seo/" target="_blank" rel="noreferrer noopener">boosts your SEO</a></span>. First, when your product pages are constantly being updated with new questions and answers, your pages have fresh content, which positively impacts your search ranking.</p> <p>Second, people’s search queries often match the keywords in customer questions, so your pages rank higher and people are driven straight to your products. Let a question and answer platform do the heavy SEO lifting on your product pages for you.</p> <h2 class="wp-block-heading" id="h-the-best-question-and-answer-platform-on-the-market">The best question and answer platform on the market</h2> <p>From the original bazaar to the <span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/blog/the-new-connected-marketplace/" target="_blank" rel="noreferrer noopener">new connected marketplace</a></span>, shopping has long been a social activity — consumers ask each other questions, talk to store assistants, and examine and compare products. While e-commerce has changed that, the tools that bring those in-store experiences online have helped fill the experiential gap.</p> <p>Question and answer platforms do just that, offering up answers to shoppers when they’re on the cusp of making a decision, convincing them to make the purchase. And they’re very convincing at it.</p> <p>For example, the composite organization featured in a recent <span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/resources/forrester-total-economic-impact-of-bazaarvoice/" target="_blank" rel="noreferrer noopener"><strong>Total Economic Impact ™ Study of Bazaarvoice</strong></a></span>, which uses Bazaarvoice’s own question and answer platform, allowing them to answer questions at-scale within minutes, saw conversions increase by 20%, reaching a rate of 5%.</p> <p><span style="text-decoration: underline;"><a href="https://www.bazaarvoice.com/products/questions-and-answers/" target="_blank" rel="noreferrer noopener"><strong>Learn more about Bazaarvoice Questions & Answers here</strong></a></span> or get in touch directly below to get started.</p> <a class="btn btn-secondary global-modal-link" data-target="global-modal" style="font-family: 'gibsonsemibold', Helvetica, Arial, sans-serif !important;font-size: 1.4rem !important">Get started</a>  <div class="Single-V2__author-info"> <div class="columns is-gapless is-mobile"> <div class="column is-2"> <div class="author-photo"> <img src="https://www.bazaarvoice.com/wp-content/uploads/userphoto/223.jpg" alt="Josh Horton" width="199" height="199" class="photo" /> </div> </div> <div class="column is-10"> <p class="Single-V2__author-name"> Josh Horton </p> <p class="Single-V2__author-description"> </p> <a href="https://www.bazaarvoice.com/blog/author/bv_josh/" class="Single-V2__author-link"> Read more from Josh </a> </div> </div> </div>  </div>  <div class="Single-V2__related"> <div class="columns is-multiline"> <div class="column is-6-widescreen is-12-tablet"> <h4> More great content </h4> <div class="Single-V2__related-wrapper"> <div class="Single-V2__related-item"> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/agency-success-starts-here-the-2025-creator-marketing-blueprint/"> <div class="columns is-gapless is-mobile"> <div class="column is-3"> <div class="Single-V2__related-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1030x541.png" class="card-header-image" alt="Bazaarvoice and Tinuit Webinar blog" decoding="async" srcset="https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1030x541.png 1030w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-768x403.png 768w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-800x420.png 800w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-964x506.png 964w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-628x330.png 628w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1098x576.png 1098w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-720x378.png 720w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-432x227.png 432w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1024x538.png 1024w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-943x495.png 943w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-380x200.png 380w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-190x100.png 190w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-126x66.png 126w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-55x29.png 55w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-27x14.png 27w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-18x9.png 18w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-515x270.png 515w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar.png 1200w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> </div> <div class="column is-9 align-center"> <div class="card-body"> <p class="card-type blue"> Actionable insights </p> <h5> Agency Success Starts Here: The 2025 Creator Marketing Blueprint </h5> </div> </div> </div> </a> </div> <div class="Single-V2__related-item"> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/everything-you-need-to-know-about-social-content-marketing/"> <div class="columns is-gapless is-mobile"> <div class="column is-3"> <div class="Single-V2__related-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1030x541.png" class="card-header-image" alt="" decoding="async" srcset="https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1030x541.png 1030w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-768x403.png 768w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1536x807.png 1536w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-2048x1076.png 2048w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1220x641.png 1220w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-800x420.png 800w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1640x861.png 1640w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1592x836.png 1592w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-964x506.png 964w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-628x330.png 628w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1340x704.png 1340w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1098x577.png 1098w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1440x756.png 1440w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-720x378.png 720w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-432x227.png 432w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1024x538.png 1024w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-1428x750.png 1428w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-943x495.png 943w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-380x200.png 380w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-190x100.png 190w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-126x66.png 126w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-55x29.png 55w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-27x14.png 27w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-18x9.png 18w, https://media.bazaarvoice.com/Vibe-Blog-3-Banner-2x-515x270.png 515w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> </div> <div class="column is-9 align-center"> <div class="card-body"> <p class="card-type blue"> Acquire Content </p> <h5> Everything you need to know about social content marketing </h5> </div> </div> </div> </a> </div> <div class="Single-V2__related-item"> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/5-powerful-new-features-to-ignite-review-engagement-and-supercharge-collection/"> <div class="columns is-gapless is-mobile"> <div class="column is-3"> <div class="Single-V2__related-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Artboard-1-copy-2-1030x541.png" class="card-header-image" alt="" decoding="async" srcset="https://media.bazaarvoice.com/Artboard-1-copy-2-1030x541.png 1030w, https://media.bazaarvoice.com/Artboard-1-copy-2-768x404.png 768w, https://media.bazaarvoice.com/Artboard-1-copy-2-800x420.png 800w, https://media.bazaarvoice.com/Artboard-1-copy-2-964x506.png 964w, https://media.bazaarvoice.com/Artboard-1-copy-2-628x330.png 628w, https://media.bazaarvoice.com/Artboard-1-copy-2-1098x577.png 1098w, https://media.bazaarvoice.com/Artboard-1-copy-2-720x378.png 720w, https://media.bazaarvoice.com/Artboard-1-copy-2-432x227.png 432w, https://media.bazaarvoice.com/Artboard-1-copy-2-1024x538.png 1024w, https://media.bazaarvoice.com/Artboard-1-copy-2-942x495.png 942w, https://media.bazaarvoice.com/Artboard-1-copy-2-380x200.png 380w, https://media.bazaarvoice.com/Artboard-1-copy-2-190x100.png 190w, https://media.bazaarvoice.com/Artboard-1-copy-2-126x66.png 126w, https://media.bazaarvoice.com/Artboard-1-copy-2-55x29.png 55w, https://media.bazaarvoice.com/Artboard-1-copy-2-27x14.png 27w, https://media.bazaarvoice.com/Artboard-1-copy-2-18x9.png 18w, https://media.bazaarvoice.com/Artboard-1-copy-2-515x271.png 515w, https://media.bazaarvoice.com/Artboard-1-copy-2.png 1201w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> </div> <div class="column is-9 align-center"> <div class="card-body"> <p class="card-type blue"> Acquire Content </p> <h5> 5 HarmonyAI-powered features to boost review engagement and collection </h5> </div> </div> </div> </a> </div> </div> </div>  <div class="column is-6-widescreen is-12-tablet Single-V2__up-next"> <h4> Up next </h4> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/launch-a-product-online-only/"> <div class="Single-V2__next-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Shutterstock_1574090395-1030x541.png" class="card-header-image" alt="how to launch a product online" decoding="async" srcset="https://media.bazaarvoice.com/Shutterstock_1574090395-1030x541.png 1030w, https://media.bazaarvoice.com/Shutterstock_1574090395-768x403.png 768w, https://media.bazaarvoice.com/Shutterstock_1574090395-800x420.png 800w, https://media.bazaarvoice.com/Shutterstock_1574090395-964x506.png 964w, https://media.bazaarvoice.com/Shutterstock_1574090395-628x330.png 628w, https://media.bazaarvoice.com/Shutterstock_1574090395-1098x576.png 1098w, https://media.bazaarvoice.com/Shutterstock_1574090395-720x378.png 720w, https://media.bazaarvoice.com/Shutterstock_1574090395-432x227.png 432w, https://media.bazaarvoice.com/Shutterstock_1574090395-1024x538.png 1024w, https://media.bazaarvoice.com/Shutterstock_1574090395-943x495.png 943w, https://media.bazaarvoice.com/Shutterstock_1574090395-380x200.png 380w, https://media.bazaarvoice.com/Shutterstock_1574090395-190x100.png 190w, https://media.bazaarvoice.com/Shutterstock_1574090395-126x66.png 126w, https://media.bazaarvoice.com/Shutterstock_1574090395-55x29.png 55w, https://media.bazaarvoice.com/Shutterstock_1574090395-27x14.png 27w, https://media.bazaarvoice.com/Shutterstock_1574090395-18x9.png 18w, https://media.bazaarvoice.com/Shutterstock_1574090395-290x152.png 290w, https://media.bazaarvoice.com/Shutterstock_1574090395-145x76.png 145w, https://media.bazaarvoice.com/Shutterstock_1574090395-96x50.png 96w, https://media.bazaarvoice.com/Shutterstock_1574090395-515x270.png 515w, https://media.bazaarvoice.com/Shutterstock_1574090395.png 1200w" sizes="(max-width: 1030px) 100vw, 1030px" /> </div> <div class="card-body"> <p class="card-type blue"> Collect content </p> <h5> How to launch a product online only </h5> </div> </a> </div>  </div> </div>   <div class="Single-V2__tags"> <h5 class="card-type blue"> Explore more topics </h5> <div class="Single-V2__tags-container"> <a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/drive-conversion/">Drive conversion</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/editors-picks/">Editor's picks</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/questions-and-answers/">questions and answers</a><a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/tag/seo/">seo</a> </div> </div>  </div> <div class="column is-3 column-3"> <div class="Single-V2__right-rail js-bv-accordion sticky" data-accordion-type="tier"> <div class="Single-V2__chapters js-bv-btn accordion-item"> <h3> Chapters </h3>  <div class="js-bv-menu js-bv-hidden bv-hidden" data-elements="h2, h3" data-levels="2" data-container=".post-body"></div>  </div> <div class="Single-V2__related"> <div id="related_blog_posts-2" class="widget widget_related_blog_posts post-widget"> <div class="related-links js-bv-btn accordion-item"> <h3> Related Content </h3> <div class="js-bv-hidden bv-hidden"> <a class="related-link" href="https://www.bazaarvoice.com/success-stories/nestle-canada/" target="_self"> <div class="related-img"> <img width="1200" height="630" src="https://media.bazaarvoice.com/BV-Fallback-Comp.png" class="card-header-image" alt="" loading="lazy" decoding="async" srcset="https://media.bazaarvoice.com/BV-Fallback-Comp.png 1200w, https://media.bazaarvoice.com/BV-Fallback-Comp-768x403.png 768w, https://media.bazaarvoice.com/BV-Fallback-Comp-800x420.png 800w, https://media.bazaarvoice.com/BV-Fallback-Comp-964x506.png 964w, https://media.bazaarvoice.com/BV-Fallback-Comp-628x330.png 628w, https://media.bazaarvoice.com/BV-Fallback-Comp-1098x576.png 1098w, https://media.bazaarvoice.com/BV-Fallback-Comp-720x378.png 720w, https://media.bazaarvoice.com/BV-Fallback-Comp-432x227.png 432w, https://media.bazaarvoice.com/BV-Fallback-Comp-1024x538.png 1024w, https://media.bazaarvoice.com/BV-Fallback-Comp-943x495.png 943w, https://media.bazaarvoice.com/BV-Fallback-Comp-380x200.png 380w, https://media.bazaarvoice.com/BV-Fallback-Comp-190x100.png 190w, https://media.bazaarvoice.com/BV-Fallback-Comp-126x66.png 126w, https://media.bazaarvoice.com/BV-Fallback-Comp-55x29.png 55w, https://media.bazaarvoice.com/BV-Fallback-Comp-27x14.png 27w, https://media.bazaarvoice.com/BV-Fallback-Comp-18x9.png 18w, https://media.bazaarvoice.com/BV-Fallback-Comp-1030x541.png 1030w, https://media.bazaarvoice.com/BV-Fallback-Comp-515x270.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="align-center"> Nestlé Canada improves products with Questions & Answers </div> </a> <a class="related-link" href="https://www.bazaarvoice.com/blog/how-to-optimize-product-pages/" target="_self"> <div class="related-img"> <img width="1200" height="630" src="https://media.bazaarvoice.com/Shutterstock_412522840.png" class="card-header-image" alt="" loading="lazy" decoding="async" srcset="https://media.bazaarvoice.com/Shutterstock_412522840.png 1200w, https://media.bazaarvoice.com/Shutterstock_412522840-768x403.png 768w, https://media.bazaarvoice.com/Shutterstock_412522840-800x420.png 800w, https://media.bazaarvoice.com/Shutterstock_412522840-964x506.png 964w, https://media.bazaarvoice.com/Shutterstock_412522840-628x330.png 628w, https://media.bazaarvoice.com/Shutterstock_412522840-1098x576.png 1098w, https://media.bazaarvoice.com/Shutterstock_412522840-720x378.png 720w, https://media.bazaarvoice.com/Shutterstock_412522840-432x227.png 432w, https://media.bazaarvoice.com/Shutterstock_412522840-1024x538.png 1024w, https://media.bazaarvoice.com/Shutterstock_412522840-943x495.png 943w, https://media.bazaarvoice.com/Shutterstock_412522840-380x200.png 380w, https://media.bazaarvoice.com/Shutterstock_412522840-190x100.png 190w, https://media.bazaarvoice.com/Shutterstock_412522840-126x66.png 126w, https://media.bazaarvoice.com/Shutterstock_412522840-55x29.png 55w, https://media.bazaarvoice.com/Shutterstock_412522840-27x14.png 27w, https://media.bazaarvoice.com/Shutterstock_412522840-18x9.png 18w, https://media.bazaarvoice.com/Shutterstock_412522840-1030x541.png 1030w, https://media.bazaarvoice.com/Shutterstock_412522840-515x270.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="align-center"> How to optimize product pages: Best tips and examples </div> </a> <a class="related-link" href="https://www.bazaarvoice.com/blog/best-ecommerce-product-pages/" target="_self"> <div class="related-img"> <img width="1200" height="630" src="https://media.bazaarvoice.com/shutterstock_1432110311.jpg" class="card-header-image" alt="" loading="lazy" decoding="async" srcset="https://media.bazaarvoice.com/shutterstock_1432110311.jpg 1200w, https://media.bazaarvoice.com/shutterstock_1432110311-768x403.jpg 768w, https://media.bazaarvoice.com/shutterstock_1432110311-800x420.jpg 800w, https://media.bazaarvoice.com/shutterstock_1432110311-964x506.jpg 964w, https://media.bazaarvoice.com/shutterstock_1432110311-628x330.jpg 628w, https://media.bazaarvoice.com/shutterstock_1432110311-1098x576.jpg 1098w, https://media.bazaarvoice.com/shutterstock_1432110311-720x378.jpg 720w, https://media.bazaarvoice.com/shutterstock_1432110311-432x227.jpg 432w, https://media.bazaarvoice.com/shutterstock_1432110311-1024x538.jpg 1024w, https://media.bazaarvoice.com/shutterstock_1432110311-943x495.jpg 943w, https://media.bazaarvoice.com/shutterstock_1432110311-380x200.jpg 380w, https://media.bazaarvoice.com/shutterstock_1432110311-190x100.jpg 190w, https://media.bazaarvoice.com/shutterstock_1432110311-126x66.jpg 126w, https://media.bazaarvoice.com/shutterstock_1432110311-55x29.jpg 55w, https://media.bazaarvoice.com/shutterstock_1432110311-27x14.jpg 27w, https://media.bazaarvoice.com/shutterstock_1432110311-18x9.jpg 18w, https://media.bazaarvoice.com/shutterstock_1432110311-290x152.jpg 290w, https://media.bazaarvoice.com/shutterstock_1432110311-145x76.jpg 145w, https://media.bazaarvoice.com/shutterstock_1432110311-96x50.jpg 96w, https://media.bazaarvoice.com/shutterstock_1432110311-1030x541.jpg 1030w, https://media.bazaarvoice.com/shutterstock_1432110311-515x270.jpg 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="align-center"> 12 of the best e-commerce product pages (that use UGC) </div> </a> <a class="related-link" href="https://www.bazaarvoice.com/resources/the-rich-product-page-product-page-optimization-tips-to-increase-traffic-conversion-rate-and-revenue/" target="_self"> <div class="related-img"> <img width="1200" height="630" src="https://media.bazaarvoice.com/BV-Fallback-Comp.png" class="card-header-image" alt="" loading="lazy" decoding="async" srcset="https://media.bazaarvoice.com/BV-Fallback-Comp.png 1200w, https://media.bazaarvoice.com/BV-Fallback-Comp-768x403.png 768w, https://media.bazaarvoice.com/BV-Fallback-Comp-800x420.png 800w, https://media.bazaarvoice.com/BV-Fallback-Comp-964x506.png 964w, https://media.bazaarvoice.com/BV-Fallback-Comp-628x330.png 628w, https://media.bazaarvoice.com/BV-Fallback-Comp-1098x576.png 1098w, https://media.bazaarvoice.com/BV-Fallback-Comp-720x378.png 720w, https://media.bazaarvoice.com/BV-Fallback-Comp-432x227.png 432w, https://media.bazaarvoice.com/BV-Fallback-Comp-1024x538.png 1024w, https://media.bazaarvoice.com/BV-Fallback-Comp-943x495.png 943w, https://media.bazaarvoice.com/BV-Fallback-Comp-380x200.png 380w, https://media.bazaarvoice.com/BV-Fallback-Comp-190x100.png 190w, https://media.bazaarvoice.com/BV-Fallback-Comp-126x66.png 126w, https://media.bazaarvoice.com/BV-Fallback-Comp-55x29.png 55w, https://media.bazaarvoice.com/BV-Fallback-Comp-27x14.png 27w, https://media.bazaarvoice.com/BV-Fallback-Comp-18x9.png 18w, https://media.bazaarvoice.com/BV-Fallback-Comp-1030x541.png 1030w, https://media.bazaarvoice.com/BV-Fallback-Comp-515x270.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="align-center"> The Rich PDP (Product Detail Page) – optimization tips to increase traffic, conversion rate, and revenue </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div>   <div class="subscription"> <h5 class="subscription__title">Want the latest content delivered straight to your inbox? Join our monthly newsletter.</h5> <div class="subscription__signup"> <input type="email" placeholder="Enter your email" class="subscription-text-box" data-marketo-target="CTABlock-4392" tabindex="0"></input> <button class="subscription__btn global-modal-link" data-target="CTABlock-4392" data-source="marketo" data-click-type="modal" data-click-text="hero"> Subscribe </button> </div> </div>  </main> <div class="modal global-modal" id="global-modal" role="dialog" aria-label="Get Started"> <div class="modal-background js-bv-modal-close" data-target="global-modal"></div> <div class="modal-content">  <div class="modal-cta-container is-hidden-tablet"> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Want to answer questions at retailer websites?</h6> <p class="modal-cta-body">Respond to consumer questions in real-time.</p> <a class="modal-cta-link" href="https://www.bazaarvoice.com/products/questions-and-answers/">Get started with Connections now</a> </div> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Looking to sample and review products?</h6> <p class="modal-cta-body">Receive products from your favorite brands in exchange for honest reviews.</p> <a class="modal-cta-link" href="https://www.influenster.com/">Join our Influenster community</a> </div> </div>  <a href="#" class="global-modal-close js-bv-modal-close small-link" data-target="global-modal"> Close </a> <div class="columns modal-content-inner"> <div class="column is-12"> <div id="form"> <div class="columns global-modal-title"> <div class="column is-12"> <h4 class="global-title">Get started</h4> <p class="global-subtitle"> Tell us a little about yourself, and our sales team will be in touch shortly. </p> </div> </div> <form class="flag marketo-request-demo-form" data-form-type="demo" data-formId="2234" id="mktoForm_2234"> </form>  <div class="modal-cta-container is-hidden-mobile"> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Want to answer questions at retailer websites?</h6> <p class="modal-cta-body">Respond to consumer questions in real-time.</p> <a class="modal-cta-link" href="https://www.bazaarvoice.com/products/questions-and-answers/">Get started with Connections now</a> </div> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Looking to sample and review products?</h6> <p class="modal-cta-body">Receive products from your favorite brands in exchange for honest reviews.</p> <a class="modal-cta-link" href="https://www.influenster.com/">Join our Influenster community</a> </div> </div> </div> <div class="form-completed" id="form-completed-2234" style="display: none"> <h4>Thank You</h4> <p> Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. </p> </div> </div> </div> </div> </div> <footer> <div class="container"> <div class="breadcrumbs" aria-label="breadcrumbs"><ul></span></span><a href="https://www.bazaarvoice.com/"><li><div><img src="https://www.bazaarvoice.com/wp-content/themes/bazaarvoice-v2/images/global/bv-logo.svg" width="19" height="19" aria-label="Bazaarvoice homepage" alt="Bazaarvoice homepage"/></div></li></a></span> <li class="breadcrumb-separator" aria-hidden="true">></li> </span><a href="https://www.bazaarvoice.com/blog/"><li>Blog</li></a></span> <li class="breadcrumb-separator" aria-hidden="true">></li> </span><a href="https://www.bazaarvoice.com/blog/topic/drive-conversion/"><li class="breadcrumb_parent">Drive Conversion</li></a></span> <li class="breadcrumb-separator" aria-hidden="true">></li> <span class="breadcrumb_last" aria-current="page"><li>4 reasons to implement a question and answer platform on your site</li></span></span></ul></div> <div class="footer-menu footer-breadcrumbs-padding"> <div class="columns">  <div class="column is-6 toogle-footer-menu"> <p class="footer-nav-titles">Platform</p><div class="footer-nav products-nav"><ul id="menu-platform" class="menu"><li id="menu-item-32572" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32572"><a href="https://www.bazaarvoice.com/products/sampling/" data-click-type="footer" data-click-text="Sampling">Sampling</a></li> <li id="menu-item-32573" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32573"><a href="https://www.bazaarvoice.com/products/always-on-content/" data-click-type="footer" data-click-text="Always-on Content">Always-on Content</a></li> <li id="menu-item-44160" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-44160"><a href="https://www.bazaarvoice.com/products/creator-partnerships/" data-click-type="footer" data-click-text="Creator Partnerships">Creator Partnerships</a></li> <li id="menu-item-32574" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32574"><a href="https://www.bazaarvoice.com/products/ratings-and-reviews/" data-click-type="footer" data-click-text="Ratings & Reviews">Ratings & Reviews</a></li> <li id="menu-item-32575" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32575"><a href="https://www.bazaarvoice.com/products/questions-and-answers/" data-click-type="footer" data-click-text="Questions & Answers">Questions & Answers</a></li> <li id="menu-item-32576" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32576"><a href="https://www.bazaarvoice.com/products/social-commerce/" data-click-type="footer" data-click-text="Social Commerce">Social Commerce</a></li> <li id="menu-item-32577" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32577"><a href="https://www.bazaarvoice.com/products/retail-syndication/" data-click-type="footer" data-click-text="Retail Syndication">Retail Syndication</a></li> <li id="menu-item-32578" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32578"><a href="https://www.bazaarvoice.com/products/social-media-management/" data-click-type="footer" data-click-text="Social Media Management">Social Media Management</a></li> <li id="menu-item-32579" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32579"><a href="https://www.bazaarvoice.com/products/brand-activation/" data-click-type="footer" data-click-text="In-store & Digital Activations">In-store & Digital Activations</a></li> <li id="menu-item-32580" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32580"><a href="https://www.bazaarvoice.com/products/insights-and-reports/" data-click-type="footer" data-click-text="Insights & Reports">Insights & Reports</a></li> <li id="menu-item-32581" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32581"><a href="https://www.bazaarvoice.com/services/" data-click-type="footer" data-click-text="Services">Services</a></li> <li id="menu-item-32582" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32582"><a href="https://www.bazaarvoice.com/products/managed-sampling/" data-click-type="footer" data-click-text="Managed Sampling">Managed Sampling</a></li> <li id="menu-item-49563" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-49563"><a href="https://www.bazaarvoice.com/products/bazaarvoice-affable-ai/" data-click-type="footer" data-click-text="Bazaarvoice Affable.ai">Bazaarvoice Affable.ai</a></li> <li id="menu-item-50073" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-50073"><a href="https://www.bazaarvoice.com/products/contextual-commerce/" data-click-type="footer" data-click-text="Contextual Commerce">Contextual Commerce</a></li> </ul></div> </div>  <div class="column is-2 no-padding">  <div class="column toogle-footer-menu"> <p class="footer-nav-titles">Resources</p><div class="footer-nav"><ul id="menu-resources" class="menu"><li id="menu-item-8880" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8880"><a href="https://www.bazaarvoice.com/resources/" data-click-type="footer" data-click-text="Resources Hub">Resources Hub</a></li> <li id="menu-item-8881" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8881"><a href="https://www.bazaarvoice.com/blog/" data-click-type="footer" data-click-text="Blog">Blog</a></li> <li id="menu-item-8882" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8882"><a href="https://www.bazaarvoice.com/success-stories/" data-click-type="footer" data-click-text="Case Studies">Case Studies</a></li> <li id="menu-item-40159" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-40159"><a href="https://www.bazaarvoice.com/blog/the-complete-guide-to-ugc/" data-click-type="footer" data-click-text="What is UGC?">What is UGC?</a></li> </ul></div> </div>  </div>  <div class="column is-2 toogle-footer-menu"> <p class="footer-nav-titles">Company</p><div class="footer-nav"><ul id="menu-company" class="menu"><li id="menu-item-17333" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17333"><a href="https://www.bazaarvoice.com/company/" data-click-type="footer" data-click-text="About Bazaarvoice">About Bazaarvoice</a></li> <li id="menu-item-18611" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18611"><a href="https://www.bazaarvoice.com/company/the-bazaarvoice-advantage/" data-click-type="footer" data-click-text="The Bazaarvoice Advantage">The Bazaarvoice Advantage</a></li> <li id="menu-item-22719" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22719"><a href="https://www.bazaarvoice.com/company/bazaarvoice-faqs/" data-click-type="footer" data-click-text="FAQs">FAQs</a></li> <li id="menu-item-18610" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18610"><a href="https://www.bazaarvoice.com/company/trust/" data-click-type="footer" data-click-text="Trust">Trust</a></li> <li id="menu-item-17276" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17276"><a href="https://www.bazaarvoice.com/company/careers/" data-click-type="footer" data-click-text="Careers">Careers</a></li> <li id="menu-item-98" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-98"><a href="https://www.bazaarvoice.com/press/" data-click-type="footer" data-click-text="Press">Press</a></li> <li id="menu-item-316" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-316"><a href="https://www.bazaarvoice.com/events/" data-click-type="footer" data-click-text="Bazaarvoice Events">Bazaarvoice Events</a></li> <li id="menu-item-4506" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4506"><a href="https://www.bazaarvoice.com/updates/" data-click-type="footer" data-click-text="Product Updates">Product Updates</a></li> <li id="menu-item-11452" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11452"><a href="https://www.bazaarvoice.com/company/partner-program/" data-click-type="footer" data-click-text="Partner Program">Partner Program</a></li> <li id="menu-item-99" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99"><a href="https://www.bazaarvoice.com/contact/" data-click-type="footer" data-click-text="Contact">Contact</a></li> <li id="menu-item-49944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-49944"><a href="https://www.bazaarvoice.com/pricing/" data-click-type="footer" data-click-text="Pricing">Pricing</a></li> </ul></div> </div>  <div class="column is-2 no-padding"> <div class="column toogle-footer-menu"> <p class="footer-nav-titles">Client services & support</p><div class="footer-nav"><ul id="menu-client-services-support" class="menu"><li id="menu-item-104" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-104"><a target="_blank" rel="noopener" href="https://support.bazaarvoice.com/" data-click-type="footer" data-click-text="Customer Support">Customer Support</a></li> <li id="menu-item-105" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-105"><a target="_blank" rel="noopener" href="https://docs.bazaarvoice.com" data-click-type="footer" data-click-text="Knowledge Base">Knowledge Base</a></li> <li id="menu-item-106" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-106"><a target="_blank" rel="noopener" href="https://developers.bazaarvoice.com/" data-click-type="footer" data-click-text="Developers">Developers</a></li> <li id="menu-item-107" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-107"><a target="_blank" rel="noopener" href="https://status.bazaarvoice.com/" data-click-type="footer" data-click-text="System Status">System Status</a></li> </ul></div> </div> <div class="column no-padding"> <div class="footer-logo"> <svg width="105px" height="86px" viewBox="0 0 105 86" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>4939A3B5-F355-4709-9618-5661A01FD8C5</title> <defs> <polygon id="path-1" points="0.2918 0.13644 9.7734 0.13644 9.7734 9.6 0.2918 9.6"></polygon> <polygon id="path-3" points="0 84.672 104.0632 84.672 104.0632 0 0 0"></polygon> </defs> <g id="FINAL" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="footer-desktop" transform="translate(-1114.000000, -319.000000)"> <g id="NAV" transform="translate(200.000000, 0.000000)"> <g id="footer-logo" transform="translate(914.000000, 319.000000)"> <path d="M63.96168,31.89244 C63.96168,14.27924 49.64368,4e-05 31.98088,4e-05 C14.31808,4e-05 8e-05,14.27924 8e-05,31.89244 L8e-05,63.78564 L31.98088,63.78564 C49.64368,63.78564 63.96168,49.50644 63.96168,31.89244 M45.68128,26.95284 C47.86328,26.95284 49.63208,28.71684 49.63208,30.89284 C49.63208,33.06844 47.86328,34.83244 45.68128,34.83244 C43.49928,34.83244 41.73048,33.06844 41.73048,30.89284 C41.73048,28.71684 43.49928,26.95284 45.68128,26.95284 M45.68128,37.50204 C47.86328,37.50204 49.63208,39.26604 49.63208,41.44164 C49.63208,43.61764 47.86328,45.38164 45.68128,45.38164 C43.49928,45.38164 41.73048,43.61764 41.73048,41.44164 C41.73048,39.26604 43.49928,37.50204 45.68128,37.50204 M15.26208,36.13884 L15.26208,36.12684 L15.26208,18.78684 L22.22288,18.78684 L22.22288,36.12684 L22.22288,36.13884 C22.22288,38.82244 24.40408,40.99804 27.09448,40.99804 C29.78528,40.99804 31.96648,38.82244 31.96648,36.13884 C31.96648,33.45564 29.78528,31.28044 27.09448,31.28044 L27.09128,31.28044 L25.00688,31.28044 L25.00688,24.34004 L27.09128,24.34004 L27.09448,24.34004 C33.62968,24.34004 38.92608,29.62204 38.92608,36.13884 C38.92608,42.65604 33.62968,47.93844 27.09448,47.93844 C20.56008,47.93844 15.26208,42.65604 15.26208,36.13884" id="Fill-1" fill="#002855"></path> <polygon id="Fill-3" fill="#002855" points="63.96248 81.73072 61.79008 75.45912 59.24528 75.45912 62.65048 84.42112 65.28528 84.42112 68.69048 75.45912 66.14568 75.45912"></polygon> <g id="Group-7" transform="translate(68.400000, 75.072000)"> <mask id="mask-2" fill="white"> <use xlink:href="#path-1"></use> </mask> <g id="Clip-6"></g> <path d="M5.0234,0.13644 C3.697,0.13644 2.5774,0.59324 1.663,1.50724 C0.749,2.42164 0.2918,3.54164 0.2918,4.86804 C0.2918,6.19444 0.749,7.31444 1.663,8.22804 C2.5774,9.14284 3.697,9.60004 5.0234,9.60004 C6.3498,9.60004 7.4726,9.14284 8.393,8.22804 C9.313,7.31444 9.7734,6.19444 9.7734,4.86804 C9.7734,3.54164 9.313,2.42164 8.393,1.50724 C7.4726,0.59324 6.3498,0.13644 5.0234,0.13644 M6.7622,6.64244 C6.2962,7.10844 5.7162,7.34124 5.0234,7.34124 C4.3302,7.34124 3.7538,7.10844 3.2942,6.64244 C2.8338,6.17644 2.6038,5.58484 2.6038,4.86804 C2.6038,4.15084 2.8338,3.56004 3.2942,3.09364 C3.7538,2.62764 4.3302,2.39444 5.0234,2.39444 C5.7162,2.39444 6.2962,2.62764 6.7622,3.09364 C7.2282,3.56004 7.461,4.15084 7.461,4.86804 C7.461,5.58484 7.2282,6.17644 6.7622,6.64244" id="Fill-5" fill="#002855" mask="url(#mask-2)"></path> </g> <mask id="mask-4" fill="white"> <use xlink:href="#path-3"></use> </mask> <g id="Clip-9"></g> <polygon id="Fill-8" fill="#002855" mask="url(#mask-4)" points="79.4044 84.4208 81.7164 84.4208 81.7164 75.4592 79.4044 75.4592"></polygon> <path d="M89.12984,82.06392 C88.76504,82.27312 88.35024,82.37752 87.88424,82.37752 C87.19104,82.37752 86.61784,82.14792 86.16384,81.68752 C85.70944,81.22752 85.48264,80.64472 85.48264,79.93952 C85.48264,79.22272 85.70944,78.63472 86.16384,78.17432 C86.61784,77.71432 87.19104,77.48472 87.88424,77.48472 C88.33824,77.48472 88.74744,77.59232 89.11184,77.80672 C89.47624,78.02232 89.74824,78.31512 89.92744,78.68552 L91.91704,77.52072 C91.54624,76.81512 91.00264,76.25392 90.28584,75.83592 C89.56904,75.41752 88.77424,75.20832 87.90224,75.20832 C86.55184,75.20832 85.42544,75.66272 84.52344,76.57032 C83.62144,77.47872 83.17064,78.60192 83.17064,79.93952 C83.17064,81.27792 83.62144,82.40192 84.52344,83.30912 C85.42544,84.21792 86.55184,84.67192 87.90224,84.67192 C88.77424,84.67192 89.56904,84.45952 90.28584,84.03592 C91.00264,83.61152 91.55864,83.04712 91.95264,82.34112 L89.94544,81.19472 C89.76584,81.56552 89.49424,81.85512 89.12984,82.06392" id="Fill-10" fill="#002855" mask="url(#mask-4)"></path> <path d="M97.49256,75.20844 C96.10656,75.20844 94.97136,75.65964 94.08736,76.56164 C93.20296,77.46404 92.76096,78.59004 92.76096,79.94004 C92.76096,81.30204 93.20896,82.43164 94.10536,83.32764 C95.00136,84.22364 96.19016,84.67204 97.67176,84.67204 C99.39256,84.67204 100.69496,84.03244 101.57896,82.75404 L99.71496,81.67884 C99.26056,82.27644 98.59176,82.57484 97.70776,82.57484 C96.33336,82.57484 95.49136,82.01364 95.18056,80.89004 L101.93736,80.89004 C101.99696,80.55564 102.02696,80.23924 102.02696,79.94004 C102.02696,78.60164 101.59976,77.47844 100.74576,76.57044 C99.89096,75.66284 98.80696,75.20844 97.49256,75.20844 L97.49256,75.20844 Z M95.14496,79.09764 C95.27576,78.52404 95.54496,78.07924 95.95136,77.76244 C96.35736,77.44604 96.87096,77.28724 97.49256,77.28724 C98.01816,77.28724 98.48736,77.43724 98.89936,77.73524 C99.31216,78.03444 99.58336,78.48844 99.71496,79.09764 L95.14496,79.09764 Z" id="Fill-11" fill="#002855" mask="url(#mask-4)"></path> <path d="M5.2156,75.18228 C3.9612,75.18228 2.9932,75.61868 2.312,76.49068 L2.312,71.84828 L0,71.84828 L0,84.39468 L2.312,84.39468 L2.312,83.33708 C2.9932,84.20988 3.9612,84.64588 5.2156,84.64588 C6.4224,84.64588 7.4528,84.18908 8.3072,83.27428 C9.1616,82.36028 9.5888,81.24068 9.5888,79.91388 C9.5888,78.58748 9.1616,77.46748 8.3072,76.55308 C7.4528,75.63908 6.4224,75.18228 5.2156,75.18228 M6.5688,81.73308 C6.0964,82.20548 5.5024,82.44108 4.7852,82.44108 C4.0684,82.44108 3.4768,82.20548 3.0112,81.73308 C2.5452,81.26108 2.312,80.65468 2.312,79.91388 C2.312,79.17348 2.5452,78.56708 3.0112,78.09468 C3.4768,77.62268 4.0684,77.38708 4.7852,77.38708 C5.5024,77.38708 6.0964,77.62268 6.5688,78.09468 C7.0408,78.56708 7.2768,79.17348 7.2768,79.91388 C7.2768,80.65468 7.0408,81.26108 6.5688,81.73308" id="Fill-12" fill="#002855" mask="url(#mask-4)"></path> <path d="M18.31948,76.49088 C17.62628,75.61888 16.65268,75.18248 15.39788,75.18248 C14.20308,75.18248 13.17828,75.63928 12.32388,76.55328 C11.46988,77.46768 11.04268,78.58768 11.04268,79.91408 C11.04268,81.24008 11.46988,82.36048 12.32388,83.27448 C13.17828,84.18888 14.20308,84.64568 15.39788,84.64568 C16.65268,84.64568 17.62628,84.20968 18.31948,83.33728 L18.31948,84.39488 L20.63148,84.39488 L20.63148,75.43328 L18.31948,75.43328 L18.31948,76.49088 Z M17.61148,81.73288 C17.13948,82.20528 16.54508,82.44128 15.82828,82.44128 C15.11148,82.44128 14.51988,82.20528 14.05388,81.73288 C13.58748,81.26128 13.35468,80.65488 13.35468,79.91408 C13.35468,79.17328 13.58748,78.56648 14.05388,78.09488 C14.51988,77.62288 15.11148,77.38688 15.82828,77.38688 C16.54508,77.38688 17.13948,77.62288 17.61148,78.09488 C18.08308,78.56648 18.31948,79.17328 18.31948,79.91408 C18.31948,80.65488 18.08308,81.26128 17.61148,81.73288 L17.61148,81.73288 Z" id="Fill-13" fill="#002855" mask="url(#mask-4)"></path> <polygon id="Fill-14" fill="#002855" mask="url(#mask-4)" points="29.19956 76.9696 29.19956 75.4332 22.48516 75.4332 22.48516 77.6016 26.08716 77.6016 22.30916 82.8556 22.30916 84.3948 29.37556 84.3948 29.37556 82.226 25.39676 82.226"></polygon> <path d="M37.67692,76.49088 C36.98372,75.61888 36.01012,75.18248 34.75532,75.18248 C33.56052,75.18248 32.53572,75.63928 31.68172,76.55328 C30.82732,77.46768 30.40012,78.58768 30.40012,79.91408 C30.40012,81.24008 30.82732,82.36048 31.68172,83.27448 C32.53572,84.18888 33.56052,84.64568 34.75532,84.64568 C36.01012,84.64568 36.98372,84.20968 37.67692,83.33728 L37.67692,84.39488 L39.98892,84.39488 L39.98892,75.43328 L37.67692,75.43328 L37.67692,76.49088 Z M36.96892,81.73288 C36.49692,82.20528 35.90252,82.44128 35.18572,82.44128 C34.46892,82.44128 33.87732,82.20528 33.41132,81.73288 C32.94492,81.26128 32.71212,80.65488 32.71212,79.91408 C32.71212,79.17328 32.94492,78.56648 33.41132,78.09488 C33.87732,77.62288 34.46892,77.38688 35.18572,77.38688 C35.90252,77.38688 36.49692,77.62288 36.96892,78.09488 C37.44052,78.56648 37.67692,79.17328 37.67692,79.91408 C37.67692,80.65488 37.44052,81.26128 36.96892,81.73288 L36.96892,81.73288 Z" id="Fill-15" fill="#002855" mask="url(#mask-4)"></path> <path d="M48.77576,76.49088 C48.08256,75.61888 47.10896,75.18248 45.85416,75.18248 C44.65936,75.18248 43.63456,75.63928 42.78016,76.55328 C41.92616,77.46768 41.49896,78.58768 41.49896,79.91408 C41.49896,81.24008 41.92616,82.36048 42.78016,83.27448 C43.63456,84.18888 44.65936,84.64568 45.85416,84.64568 C47.10896,84.64568 48.08256,84.20968 48.77576,83.33728 L48.77576,84.39488 L51.08776,84.39488 L51.08776,75.43328 L48.77576,75.43328 L48.77576,76.49088 Z M48.06776,81.73288 C47.59576,82.20528 47.00136,82.44128 46.28456,82.44128 C45.56776,82.44128 44.97616,82.20528 44.51016,81.73288 C44.04376,81.26128 43.81096,80.65488 43.81096,79.91408 C43.81096,79.17328 44.04376,78.56648 44.51016,78.09488 C44.97616,77.62288 45.56776,77.38688 46.28456,77.38688 C47.00136,77.38688 47.59576,77.62288 48.06776,78.09488 C48.53936,78.56648 48.77576,79.17328 48.77576,79.91408 C48.77576,80.65488 48.53936,81.26128 48.06776,81.73288 L48.06776,81.73288 Z" id="Fill-16" fill="#002855" mask="url(#mask-4)"></path> <path d="M55.24448,76.97448 L55.24448,75.43328 L52.93248,75.43328 L52.93248,84.39488 L55.24448,84.39488 L55.24448,80.11128 C55.24448,79.25088 55.52208,78.63568 56.07808,78.26528 C56.63368,77.89448 57.26368,77.75168 57.96888,77.83488 L57.96888,75.25408 C57.35928,75.25408 56.80648,75.39728 56.31088,75.68408 C55.81528,75.97088 55.45968,76.40128 55.24448,76.97448" id="Fill-17" fill="#002855" mask="url(#mask-4)"></path> <path d="M101.8066,75.21976 C101.8066,74.58616 102.301,74.09496 102.935,74.09496 C103.5654,74.09496 104.063,74.58616 104.063,75.21976 C104.063,75.85376 103.5654,76.34816 102.935,76.34816 C102.301,76.34816 101.8066,75.85376 101.8066,75.21976 L101.8066,75.21976 Z M103.8506,75.21976 C103.8506,74.69376 103.4482,74.30096 102.935,74.30096 C102.4182,74.30096 102.0254,74.69376 102.0254,75.21976 C102.0254,75.75536 102.4182,76.14216 102.935,76.14216 C103.4518,76.14216 103.8506,75.75536 103.8506,75.21976 L103.8506,75.21976 Z M102.7766,75.42896 L102.7766,75.89496 L102.4786,75.89496 L102.4786,74.58296 L103.0234,74.58616 C103.277,74.58616 103.4638,74.74136 103.4638,74.98856 C103.4638,75.16576 103.3658,75.30216 103.2202,75.37496 L103.5242,75.89496 L103.1534,75.89496 L102.913,75.42896 L102.7766,75.42896 Z M102.9158,75.18816 C103.049,75.18816 103.1506,75.15656 103.1506,74.99496 C103.1506,74.88056 103.0582,74.82696 102.9254,74.82696 L102.7766,74.82696 L102.7766,75.18816 L102.9158,75.18816 Z" id="Fill-18" fill="#002855" mask="url(#mask-4)"></path> </g> </g> </g> </g> </svg> </div> </div> </div> </div> </div>  <div class="columns"> <div class="footer-info">  <div class="column is-6"> <div class="footer-copyright">© Bazaarvoice. All rights reserved.</div> </div>  <div class="column is-4-desktop is-4-widescreen is-3-tablet"> <div class="footer-legal"> <div class="legal-nav"><ul id="menu-footer-legal" class="menu"><li id="menu-item-77" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-77"><a href="https://www.bazaarvoice.com/legal/" data-click-type="footer" data-click-text="Legal">Legal</a></li> <li id="menu-item-78" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-78"><a rel="privacy-policy" href="https://www.bazaarvoice.com/legal/privacy-policy/" data-click-type="footer" data-click-text="Privacy">Privacy</a></li> <li id="menu-item-44726" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-44726"><a href="https://www.bazaarvoice.com/legal/authenticity-policy/" data-click-type="footer" data-click-text="Authenticity">Authenticity</a></li> <li id="menu-item-81" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-81"><a href="https://www.bazaarvoice.com/legal/terms-of-use/" data-click-type="footer" data-click-text="Terms">Terms</a></li> <li id="menu-item-30464" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30464"><a href="#" data-click-type="footer" data-click-text="Cookie settings">Cookie settings</a></li> </ul></div> </div> </div>  <div class="column is-2-desktop is-2-widescreen is-3-tablet"> <ul class="footer-social"> <li><a class='icon-facebook' href='https://www.facebook.com/bazaarvoice' target='_blank' rel='noopener' aria-label='Visit Bazaarvoice on Facebook'></a></li><li><a class='icon-twitter' href='https://twitter.com/bazaarvoice' target='_blank' rel='noopener' aria-label='Visit Bazaarvoice on Twitter'></a></li><li><a class='icon-linkedin' href='https://www.linkedin.com/company/bazaarvoice/' target='_blank' rel='noopener' aria-label='Visit Bazaarvoice on LinkedIn'></a></li><li><a class='icon-instagram' href='https://www.instagram.com/bazaarvoice/' target='_blank' rel='noopener' aria-label='Visit Bazaarvoice on Instagram'></a></li> </ul> </div> </div> </div> </div> </footer> <script type="text/javascript" src="https://www.bazaarvoice.com/wp-content/themes/bazaarvoice/js/bv-1a3797eb.js?ver=1" id="bazaarvoice-js"></script> <script type="text/javascript" src="https://platform.twitter.com/widgets.js" id="twitter-widgets-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.instagram.com/embed.js" id="instagram-widgets-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.tiktok.com/embed.js" id="tiktok-widgets-js" async="async" data-wp-strategy="async"></script> <div class="modal global-modal global-modal__v2 " id="CTABlock-4392" role="dialog" aria-label="What is your job role?"> <div class="modal-background js-bv-modal-close" data-target="CTABlock-4392"></div> <div class="modal-content"> <a href="#" class="global-modal-close js-bv-modal-close small-link" data-target="CTABlock-4392">Close</a> <div class="columns modal-content-inner"> <div class="column is-12"> <div id="form"> <div class="columns global-modal-title"> <div class="column is-12"> <h4 class="global-title">What is your job role?</h4> <p class="global-subtitle"> </p> </div> </div> <form class="flag marketo-request-demo-form marketo-request-demo-form--subscribe" data-form-type="demo" data-formId="4392" id="mktoForm_4392"> </form> </div> <div class="form-completed" id="form-completed-4392" style="display: none"> <h4>Thank You</h4> <p> Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish. </p> </div> </div> </div> </div> </div>   <script>window.page_template = 'blogpost';</script> <div id="bvloader" style="display: none;"> <div class="bounce1"></div> <div class="bounce2"></div> <div class="bounce3"></div> </div> <div id="bvloader-infinite" style="display: none;"> <div class="bounce1"></div> <div class="bounce2"></div> <div class="bounce3"></div> </div> <script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"2987cccfc6","applicationID":"46145041","transactionName":"YANXYxQDWRVRUUddVllJdFQSC1gIH0FaWl5bAxhHCRFD","queueTime":0,"applicationTime":1921,"atts":"TERUFVwZShs=","errorBeacon":"bam.nr-data.net","agent":""}</script></body> </html>