Customer Relationships Archives

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It’s What You Do With It That Counts" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/02/Omnichannel-vs-Multichannel.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/02/Omnichannel-vs-Multichannel.jpg 2160w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/02/Omnichannel-vs-Multichannel.jpg?w=300&h=169 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/02/Omnichannel-vs-Multichannel.jpg?w=768&h=432 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/02/Omnichannel-vs-Multichannel.jpg?w=1024&h=576 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/02/Omnichannel-vs-Multichannel.jpg?w=1536&h=864 1536w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/02/Omnichannel-vs-Multichannel.jpg?w=2048&h=1152 2048w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/02/Omnichannel-vs-Multichannel.jpg?w=150&h=84 150w" alt="A woman surrounded by multiple icons that stand for different channels" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/digital-transformation/" class="sf-tag topic topic--digital-transformation sf-tag--digital-transformation" aria-label="Filed under Digital Transformation" > Digital Transformation</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/omnichannel-vs-multichannel/" target="_self"> Omnichannel vs Multichannel Isn’t Important. It’s What You Do With It That Counts </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/eu/blog/author/salesforce-emea/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> <span class="byline__name">EMEA</span> </span> </a> </address> </div> <time class="card__date label" datetime="2025-02-06"> February 6, 2025</time> </div> <div class="card__excerpt"> <p class="body-2"> In this article, Philip Vyt, Founder of Shyft, explains how omnichannel strategies can truly connect businesses with their customers. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/omnichannel/" class="label-secondary"> Omnichannel </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/multichannel/" class="label-secondary"> Multichannel </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/commerce/" class="label-secondary"> Commerce </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/uk-sales-trends-2025/" class="card__thumbnail" aria-label="Read 5 UK Sales Trends We Can Expect To See In 2025" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/5-Sales-Trends-2025-OPT.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/5-Sales-Trends-2025-OPT.jpg 1500w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/5-Sales-Trends-2025-OPT.jpg?w=300&h=169 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/5-Sales-Trends-2025-OPT.jpg?w=768&h=432 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/5-Sales-Trends-2025-OPT.jpg?w=1024&h=576 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/5-Sales-Trends-2025-OPT.jpg?w=150&h=84 150w" alt="Man surrounded by icons (globe, phone, etc.) symbolising key sales/customer behaviour trends." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/salesblazer/" class="sf-tag topic topic--salesblazer sf-tag--salesblazer" aria-label="Filed under Salesblazer" > Salesblazer</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/uk-sales-trends-2025/" target="_self"> 5 UK Sales Trends We Can Expect To See In 2025 </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/eu/blog/author/alyssa-jaffer/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/Alyssa-Jaffer-headshot-2024.jpg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/Alyssa-Jaffer-headshot-2024.jpg 7680w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/Alyssa-Jaffer-headshot-2024.jpg?w=300&h=200 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/Alyssa-Jaffer-headshot-2024.jpg?w=768&h=512 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/Alyssa-Jaffer-headshot-2024.jpg?w=1024&h=683 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/Alyssa-Jaffer-headshot-2024.jpg?w=1536&h=1024 1536w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/Alyssa-Jaffer-headshot-2024.jpg?w=2048&h=1365 2048w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2025/01/Alyssa-Jaffer-headshot-2024.jpg?w=150&h=100 150w" alt="Alyssa Jaffer Headshot" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Alyssa</span> <span class="byline__name">Jaffer</span> </span> </a> </address> </div> <time class="card__date label" datetime="2025-01-13"> January 13, 2025</time> </div> <div class="card__excerpt"> <p class="body-2"> Writer Alyssa Jaffer reveals the top 5 UK sales trends to watch in 2025, plus data-backed insights from NIQ thought leadership expert Lauren Fernandes and investor Giles Brook. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/salesblazer/" class="label-secondary"> Salesblazer </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/leadership/" class="label-secondary"> Leadership </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/sales-strategy/" class="label-secondary"> Sales Strategy </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/balancing-data-collection-personalisation-tips/" class="card__thumbnail" aria-label="Read Collecting Data for Effective Personalisation Is “A High Wire Balancing Act” — Here’s How to Toe the Line" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/12/Collecting-Data-Effective-Personalisation.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/12/Collecting-Data-Effective-Personalisation.jpg 1504w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/12/Collecting-Data-Effective-Personalisation.jpg?w=300&h=169 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/12/Collecting-Data-Effective-Personalisation.jpg?w=768&h=433 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/12/Collecting-Data-Effective-Personalisation.jpg?w=1024&h=577 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/12/Collecting-Data-Effective-Personalisation.jpg?w=150&h=85 150w" alt="Man balances on a tightrope above a city, holding a laptop and phone, symbolising balance between data and personalisation." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/data-culture/" class="sf-tag topic topic--data-culture sf-tag--data-culture" aria-label="Filed under Data Culture" > Data Culture</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/balancing-data-collection-personalisation-tips/" target="_self"> Collecting Data for Effective Personalisation Is “A High Wire Balancing Act” — Here’s How to Toe the Line </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/eu/blog/author/salesforce-emea/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> <span class="byline__name">EMEA</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-12-13"> December 13, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Insights from Humanworks Founder Cosmo Shield and our Head of Solutions Engineering Kulvinder Hari on harnessing data for personalised customer experiences. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-experience/" class="label-secondary"> Customer Experience </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/data-culture/" class="label-secondary"> Data Culture </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/personalization/" class="label-secondary"> Personalisation </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/ai-agent-myths/" class="card__thumbnail" aria-label="Read 5 Myths About AI Agents" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/11/5-Myths-About-AI-Agents-2160x1215-1.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/11/5-Myths-About-AI-Agents-2160x1215-1.jpg 2160w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/11/5-Myths-About-AI-Agents-2160x1215-1.jpg?w=300&h=169 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/11/5-Myths-About-AI-Agents-2160x1215-1.jpg?w=768&h=432 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/11/5-Myths-About-AI-Agents-2160x1215-1.jpg?w=1024&h=576 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/11/5-Myths-About-AI-Agents-2160x1215-1.jpg?w=1536&h=864 1536w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/11/5-Myths-About-AI-Agents-2160x1215-1.jpg?w=2048&h=1152 2048w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/11/5-Myths-About-AI-Agents-2160x1215-1.jpg?w=150&h=84 150w" alt="Colleagues gossip as a smiling AI agent works, highlighting common myths about AI agents." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/ai/" class="sf-tag topic topic--ai sf-tag--ai" aria-label="Filed under AI" > AI</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/ai-agent-myths/" target="_self"> 5 Myths About AI Agents </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/eu/blog/author/lisa-lee/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2023/09/Lisa-Lee.jpg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2023/09/Lisa-Lee.jpg 2016w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2023/09/Lisa-Lee.jpg?w=300&h=225 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2023/09/Lisa-Lee.jpg?w=768&h=576 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2023/09/Lisa-Lee.jpg?w=1024&h=768 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2023/09/Lisa-Lee.jpg?w=1536&h=1152 1536w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2023/09/Lisa-Lee.jpg?w=150&h=113 150w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Lisa</span> <span class="byline__name">Lee</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-11-15"> November 15, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Think you know agents? Think again. We’ll debunk some common myths surrounding AI agents and show why these misconceptions could be holding your business back. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/future-of-work/" class="label-secondary"> Future of Work </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-relationships/" class="label-secondary"> Customer Relationships </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/ai/" class="label-secondary"> AI </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/ai-powered-agents-wont-take-your-job-theyll-improve-it/" class="card__thumbnail" aria-label="Read AI-Powered Agents Won’t Take Your Job, They’ll Improve It" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/AWT-London-AI-Readiness.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/AWT-London-AI-Readiness.jpg 1504w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/AWT-London-AI-Readiness.jpg?w=300&h=169 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/AWT-London-AI-Readiness.jpg?w=768&h=433 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/AWT-London-AI-Readiness.jpg?w=1024&h=577 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/AWT-London-AI-Readiness.jpg?w=150&h=85 150w" alt="Four people, two women and two men, stand around a large smartphone displaying a chatbot interface with chat bubbles. This represents business leaders speaking about AI-powered agents." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/ai/" class="sf-tag topic topic--ai sf-tag--ai" aria-label="Filed under AI" > AI</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/ai-powered-agents-wont-take-your-job-theyll-improve-it/" target="_self"> AI-Powered Agents Won’t Take Your Job, They’ll Improve It </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/eu/blog/author/john-arlidge/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/John-Arlidge-Mugshot-Colour.jpg?w=100&quality=60" sizes="96px" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/John-Arlidge-Mugshot-Colour.jpg 3744w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/John-Arlidge-Mugshot-Colour.jpg?w=200&h=300 200w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/John-Arlidge-Mugshot-Colour.jpg?w=768&h=1152 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/John-Arlidge-Mugshot-Colour.jpg?w=683&h=1024 683w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/John-Arlidge-Mugshot-Colour.jpg?w=1024&h=1536 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/John-Arlidge-Mugshot-Colour.jpg?w=1365&h=2048 1365w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/10/John-Arlidge-Mugshot-Colour.jpg?w=100&h=150 100w" alt="John Arlidge Headshot" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">John</span> <span class="byline__name">Arlidge</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-10-30"> October 30, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> New AI Agents are replacing clunky copilots and chatbots, freeing up staff to be more creative. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/service/" class="label-secondary"> Service </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-experience/" class="label-secondary"> Customer Experience </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-success/" class="label-secondary"> Customer Success </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/commerce-cloud-international-ecommerce-expansion/" class="card__thumbnail" aria-label="Read Global Ecommerce: Tips for International Expansion" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2020/10/GLobal-Commerce.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2020/10/GLobal-Commerce.jpg 1500w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2020/10/GLobal-Commerce.jpg?w=300&h=169 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2020/10/GLobal-Commerce.jpg?w=768&h=432 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2020/10/GLobal-Commerce.jpg?w=1024&h=576 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2020/10/GLobal-Commerce.jpg?w=150&h=84 150w" alt="An illustration of six people walking across a large map of the world: global commerce expansion." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/ecommerce-2/" class="sf-tag topic topic--ecommerce-2 sf-tag--ecommerce-2" aria-label="Filed under Ecommerce" > Ecommerce</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/commerce-cloud-international-ecommerce-expansion/" target="_self"> Global Ecommerce: Tips for International Expansion </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/eu/blog/author/pei-en-thong/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/09/pei-thong-Headshot-copy.webp?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/09/pei-thong-Headshot-copy.webp 526w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/09/pei-thong-Headshot-copy.webp?w=300&h=285 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/09/pei-thong-Headshot-copy.webp?w=150&h=142 150w" alt="Pei en Thong" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Pei</span> <span class="byline__name">Thong</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-10-04"> October 4, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Entering new markets is a great way to increase your revenue and customer base. Follow our steps to achieve international commerce success. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/commerce/" class="label-secondary"> Commerce </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-experience/" class="label-secondary"> Customer Experience </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/ecommerce-2/" class="label-secondary"> Ecommerce </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/digitalise-commodity-trading-boost-revenue-and-efficiency/" class="card__thumbnail" aria-label="Read How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/commodity-trading-digitalisation.png?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/commodity-trading-digitalisation.png 520w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/commodity-trading-digitalisation.png?w=300&h=156 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/commodity-trading-digitalisation.png?w=150&h=78 150w" alt="How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/digital-transformation/" class="sf-tag topic topic--digital-transformation sf-tag--digital-transformation" aria-label="Filed under Digital Transformation" > Digital Transformation</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/digitalise-commodity-trading-boost-revenue-and-efficiency/" target="_self"> How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency? </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/eu/blog/author/anthony-palmieri/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Anthony-Palmieri.png?w=113&quality=60" sizes="96px" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Anthony-Palmieri.png 844w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Anthony-Palmieri.png?w=225&h=300 225w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Anthony-Palmieri.png?w=768&h=1024 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Anthony-Palmieri.png?w=113&h=150 113w" alt="Anthony Palmieri" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Anthony</span> <span class="byline__name">Palmieri</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-07-19"> July 19, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Explore how digitalising commodity trading can enhance revenue and efficiency. Dive into the benefits and real-world impacts. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/salesforce-platform/" class="label-secondary"> Salesforce Platform </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/data-culture/" class="label-secondary"> Data Culture </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-success/" class="label-secondary"> Customer Success </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/a-conversation-with-paul-lewis-firmwide-managing-partner-at-linklaters/" class="card__thumbnail" aria-label="Read A conversation with Paul Lewis, Firmwide Managing Partner at Linklaters" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/WT24-London-CampgroundA-101-1.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/WT24-London-CampgroundA-101-1.jpg 600w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/WT24-London-CampgroundA-101-1.jpg?w=300&h=200 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/WT24-London-CampgroundA-101-1.jpg?w=150&h=100 150w" alt="Crowds of people at Salesforce World Tour London" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/ai/" class="sf-tag topic topic--ai sf-tag--ai" aria-label="Filed under AI" > AI</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/a-conversation-with-paul-lewis-firmwide-managing-partner-at-linklaters/" target="_self"> A conversation with Paul Lewis, Firmwide Managing Partner at Linklaters </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/eu/blog/author/sally-craxton/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Sally-Headshot.jpeg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Sally-Headshot.jpeg 800w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Sally-Headshot.jpeg?w=150&h=150 150w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Sally-Headshot.jpeg?w=300&h=300 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/Sally-Headshot.jpeg?w=768&h=768 768w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Sally</span> <span class="byline__name">Craxton</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-07-16"> July 16, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Sally Craxton, our Regional Vice President, Professional Services, spoke with Paul Lewis, Firmwide Managing Partner at Linklaters, about his thoughts on leveraging the power of data and AI to deliver unique experiences for their clients. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-experience/" class="label-secondary"> Customer Experience </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-success/" class="label-secondary"> Customer Success </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-relationships/" class="label-secondary"> Customer Relationships </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/consumer-data-privacy-tactics-win-over-customers/" class="card__thumbnail" aria-label="Read 4 Consumer Data Privacy Tactics to Win Over Mistrustful Customers" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/AdobeStock_211732841.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/AdobeStock_211732841.jpg 5120w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/AdobeStock_211732841.jpg?w=300&h=200 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/AdobeStock_211732841.jpg?w=768&h=512 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/AdobeStock_211732841.jpg?w=1024&h=683 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/AdobeStock_211732841.jpg?w=1536&h=1025 1536w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/AdobeStock_211732841.jpg?w=2048&h=1366 2048w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/07/AdobeStock_211732841.jpg?w=150&h=100 150w" alt="4 Consumer Data Privacy Tactics to Win Over Mistrustful Customers" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/data-culture/" class="sf-tag topic topic--data-culture sf-tag--data-culture" aria-label="Filed under Data Culture" > Data Culture</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/consumer-data-privacy-tactics-win-over-customers/" target="_self"> 4 Consumer Data Privacy Tactics to Win Over Mistrustful Customers </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/eu/blog/author/salesforce-emea/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> <span class="byline__name">EMEA</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-07-11"> July 11, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Brands must be transparent with how they use data to gain consumers’ trust. Find out more on data privacy best practices. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/eu/blog/category/data-culture/" class="label-secondary"> Data Culture </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/personalization/" class="label-secondary"> Personalisation </a> </li> <li> <a href="https://www.salesforce.com/eu/blog/category/customer-data-cloud/" class="label-secondary"> Customer Data Cloud </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/eu/blog/what-is-generative-crm/" class="card__thumbnail" aria-label="Read What is Generative CRM — And What Will It Mean for Your Business?" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/06/AdobeStock_125810161.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/06/AdobeStock_125810161.jpg 5120w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/06/AdobeStock_125810161.jpg?w=300&h=200 300w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/06/AdobeStock_125810161.jpg?w=768&h=512 768w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/06/AdobeStock_125810161.jpg?w=1024&h=683 1024w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/06/AdobeStock_125810161.jpg?w=1536&h=1025 1536w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/06/AdobeStock_125810161.jpg?w=2048&h=1366 2048w, https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/06/AdobeStock_125810161.jpg?w=150&h=100 150w" alt="What is Generative CRM — And What Will It Mean for Your Business?" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/eu/blog/category/sales/" class="sf-tag topic topic--sales sf-tag--sales" aria-label="Filed under Sales" > Sales</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/eu/blog/what-is-generative-crm/" target="_self"> What is Generative CRM — And What Will It Mean for Your Business? </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/eu/blog/author/salesforce-emea/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> <span class="byline__name">EMEA</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-06-24"> June 24, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Generative CRM is reshaping business processes. 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