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needed */ background-color: #ec1163; transition: background-color 0.3s ease; /* Add transition for background-color change */ z-index: -1; /* Ensure it sits behind the text */ } .single-text a:hover { color: #37b34a; /* Change text color on hover */ } .single-text a:hover:after { background-color: #37b34a; /* Change border color on hover */ } .header .wrapper nav ul li.current-menu-parent::after{border-color: #ec1163} </style> <div class="project-blocks"> <ul class="portfolio-images cycle-slideshow" data-cycle-fx=scrollHorz data-cycle-swipe=true data-cycle-timeout=5000 data-cycle-slides="> li" data-cycle-pager=".cycle-pager" > <li> <img src="https://thebrandtailor.com/wp-content/uploads/2018/06/Brand-design-Southampton-Artisarni.jpg" alt="" /> </li> <li> <img src="https://thebrandtailor.com/wp-content/uploads/2018/06/Brand-designer-Southampton-Artisarni.jpg" alt="" /> </li> </ul> <div class="cycle-pager"></div> <style> article.type-post .cycle-pager span.cycle-pager-active {background-color: #37b34a;} </style> <div class="wrapper"> <div class="post-content" style="--brand-color: #37b34a; --text-color: #111111;"> <div class="full single-text"> <h2><strong>Serving up a confident new identity for a family-run catering company.</strong></h2> <p>Artisarni prepare and supply high-quality sandwiches, salad boxes, and baguettes to retailers in and around Southampton.</p> <p>Looking to increase orders and broaden its reach, the company sought our help in making their brand identity more visually engaging. We crafted Artisarni a confident and fun new logotype, anchored around a leafy green and chalkboard grey palette (a subtle nod to the handwritten sandwich boards commonly seen in cafés). We complemented this with new packaging, a revamped website, and used our SEO expertise to position Artisarni at the top of Google searches.</p> <p>The changes we implemented succeeded in converting increased order volumes for Artisarni from a wider range of retailers. Now, with its new identity in place, Artisarni can deliver an impactful customer journey that flows cohesively across its brand touch points.</p> </div> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2018/06/Branding-southampton-artisarni-detail.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2018/06/Branding-Artisarni-Southampton-ad-3.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2018/06/Branding-food-labels-Artisarni-.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img 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