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style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2750%27%20height=%2750%27/%3e"/></span><img alt="Programmatic DSP" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Programmatic DSP" srcSet="/subMenu/dsp.svg 1x, /subMenu/dsp.svg 2x" src="/subMenu/dsp.svg" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></span></div><div class="Topbar_subMenuItemContent__3Kst0"><span class="Topbar_subMenuItemTitle__Cw_E6">Our DSP Platform</span><span class="Topbar_subMenuItemSubTitle__do6WM">Programmatic Mobile DSP for app growth</span></div></a></li><li class="Topbar_subMenuItem__5nKE0 "><a href="/programmatic-ua"><div class="Topbar_subMenuItemIcon__ugs3L"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img 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loading="lazy"/></noscript></span></div><div class="Topbar_subMenuItemContent__3Kst0"><span class="Topbar_subMenuItemTitle__Cw_E6">User Acquisition</span><span class="Topbar_subMenuItemSubTitle__do6WM">Grow your app’s userbase</span></div></a></li><li class="Topbar_subMenuItem__5nKE0 "><a href="/programmatic-re-engagement"><div class="Topbar_subMenuItemIcon__ugs3L"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2750%27%20height=%2750%27/%3e"/></span><img alt="Programmatic Retargeting" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Programmatic Retargeting" srcSet="/subMenu/retargeting.svg 1x, /subMenu/retargeting.svg 2x" src="/subMenu/retargeting.svg" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></span></div><div class="Topbar_subMenuItemContent__3Kst0"><span class="Topbar_subMenuItemTitle__Cw_E6">Re -Engagement</span><span class="Topbar_subMenuItemSubTitle__do6WM">Re-engage existing users</span></div></a></li><li class="Topbar_subMenuItem__5nKE0 "><a href="/programmatic-dsp-for-agencies"><div class="Topbar_subMenuItemIcon__ugs3L"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2750%27%20height=%2750%27/%3e"/></span><img alt="Programmatic platform for agencies" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Programmatic platform for agencies" srcSet="/subMenu/agency.svg 1x, /subMenu/agency.svg 2x" src="/subMenu/agency.svg" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></span></div><div class="Topbar_subMenuItemContent__3Kst0"><span class="Topbar_subMenuItemTitle__Cw_E6">Programmatic for Agencies</span><span class="Topbar_subMenuItemSubTitle__do6WM">Deliver best results to your clients</span></div></a></li></ul></li><li class="Topbar_rewardedListItem__bYb3Z "><a href="/rewarded">Rewarded</a><div class="Topbar_rewardedNewLabel___Zc8O"><span 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srcSet="/common/new.svg 1x, /common/new.svg 2x" src="/common/new.svg" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></span></div></li><li class=""><a href="/about">About</a></li><li class=""><span class="Topbar_subMenuHeader__Wp2rk" data-arrow="dowm">Resources</span><ul class="Topbar_subMenu__pf3Ke Topbar_hidden__kiV8C"><li class="Topbar_subMenuItem__5nKE0 "><a href="https://persona.ly/blog/"><div class="Topbar_subMenuItemIcon__ugs3L"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span 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style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></span></div><div class="Topbar_subMenuItemContent__3Kst0"><span class="Topbar_subMenuItemTitle__Cw_E6">Blog</span><span class="Topbar_subMenuItemSubTitle__do6WM">The latest industry insights</span></div></a></li><li class="Topbar_subMenuItem__5nKE0 "><a href="https://persona.ly/glossary/"><div class="Topbar_subMenuItemIcon__ugs3L"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2750%27%20height=%2750%27/%3e"/></span><img alt="UA Glossary" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="UA Glossary" srcSet="/subMenu/glossary.svg 1x, /subMenu/glossary.svg 2x" src="/subMenu/glossary.svg" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></span></div><div class="Topbar_subMenuItemContent__3Kst0"><span class="Topbar_subMenuItemTitle__Cw_E6">UA Glossary</span><span class="Topbar_subMenuItemSubTitle__do6WM">Everything mobile UA and re-engagement</span></div></a></li><li class="Topbar_subMenuItem__5nKE0 "><a href="/case-studies"><div class="Topbar_subMenuItemIcon__ugs3L"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img 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