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aria-expanded="false"> <span class="menu-toggle__text">Procurar</span> <span class="menu-toggle__hamburger"></span> </button> </div> <ul id="menu-secondary-menu" class="wpcom-go-header__nav nav-menu" aria-expanded="false"> <li class="menu-item current-menu-item"> <a href="https://wordpress.com/pt-br/go/category/criacao-de-site/">Criação de site</a> </li> <li class="menu-item"> <a href="https://wordpress.com/pt-br/go/category/web-design/">Web design</a> </li> <li class="menu-item"> <a href="https://wordpress.com/pt-br/go/category/conteudo-e-blogs/">Conteúdo e blogs</a> </li> <li class="menu-item"> <a href="https://wordpress.com/pt-br/go/category/marketing-digital/">Marketing digital</a> </li> <li class="menu-item"> <a href="https://wordpress.com/pt-br/go/category/tutoriais/">Tutoriais</a> </li> <li class="wpcom-go-search search-form-mobile"> <form class="search-form" method="get" action="https://wordpress.com/pt-br/go/"> <input type="text" class="wpcom-h4-go-search-field" name="s" placeholder="Dicas de pesquisa" value=""> <input type="submit" value="Search" aria-hidden="true"> </form> </li> </ul>  </nav> </header> <main id="content" class="site-content site-main"> <article id="post-2195" class="post-2195 post type-post status-publish format-standard has-post-thumbnail hentry category-criacao-de-site"> <div class="single-header-wrapper"> <div class="featured-image"> <img src="https://brwpgo.files.wordpress.com/2022/11/muliplewebsites.webp?w=1024" alt="21 Tipos de sites que você pode criar com WordPress agora mesmo" srcset="https://brwpgo.files.wordpress.com/2022/11/muliplewebsites.webp?w=660 660w, https://brwpgo.files.wordpress.com/2022/11/muliplewebsites.webp?w=960 960w, https://brwpgo.files.wordpress.com/2022/11/muliplewebsites.webp?w=1024 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> <header class="entry-header"> <div class="entry-header-text"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M18 19H6c-1.1 0-2-.9-2-2V7c0-1.1.9-2 2-2h3c1.1 0 2 .9 2 2h7c1.1 0 2 .9 2 2v8c0 1.1-.9 2-2 2z"/></g></svg><span class="cat-links"><a href="https://wordpress.com/pt-br/go/category/criacao-de-site/" rel="category tag">Criação De Site</a></span></div><h1 class="entry-title no-widows">21 Tipos de sites que você pode criar com WordPress agora mesmo</h1><span class="posted-on"><time class="entry-date published updated" datetime="2024-11-13T10:32:00-03:00">13 de novembro de 2024</time></span> </div> </header> <div class="entry-meta"> <span class="byline"> <span class="author-avatar"><img loading="lazy" alt='' src='https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=150&d=mysteryman&r=G' srcset='https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=150&d=mysteryman&r=G 1x, https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=225&d=mysteryman&r=G 1.5x, https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=300&d=mysteryman&r=G 2x, https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=450&d=mysteryman&r=G 3x, https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=600&d=mysteryman&r=G 4x' class='avatar avatar-150' height='150' width='150' loading='lazy' decoding='async' /></span><span class="author vcard"><a class="url fn n" href="https://wordpress.com/pt-br/go/author/melissakingfreelance/">Melissa King</a></span></span> </div> </div> <div class="entry-content-wrapper"> <div class="entry-content"> <p>Você tem o WordPress e a vontade de criar um site. O que você deve fazer com as ferramentas que tem à disposição?</p> <p>Vamos explorar 21 tipos de designs de sites que você pode criar usando nosso <a href="https://wordpress.com/pt-br/criador-de-site/">construtor de sites</a>, acompanhados por exemplos reais feitos no WordPress. Você vai descobrir o objetivo de cada tipo de site e receber dicas sobre como construí-los de forma eficaz.</p> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <hr class="wp-block-separator has-alpha-channel-opacity" /> <p><strong>Quer mais dicas? Receba notificações de novas publicações por e‑mail.</strong></p> <div class="wp-block-jetpack-subscriptions__supports-newline wp-block-jetpack-subscriptions__use-newline wp-block-jetpack-subscriptions wp-block-jetpack-subscriptions__supports-newline wp-block-jetpack-subscriptions__use-newline wp-block-jetpack-subscriptions"> <div class="wp-block-jetpack-subscriptions__container is-not-subscriber"> <form action="https://wordpress.com/email-subscriptions" method="post" accept-charset="utf-8" data-blog="163161552" data-post_access_level="everybody" data-subscriber_email="" id="subscribe-blog" > <div class="wp-block-jetpack-subscriptions__form-elements"> <p id="subscribe-email"> <label id="subscribe-field-label" for="subscribe-field" class="screen-reader-text" > Digite seu e-mail… </label> <input required="required" type="email" name="email" class="no-border-radius has-vivid-cyan-blue-border-color" style="font-size: 16px;padding: 15px 23px 15px 23px;border-color: vivid-cyan-blue;border-radius: 0px;border-width: 1px;" placeholder="Digite seu e-mail…" value="" id="subscribe-field" title="Preencha este campo." /> </p> <p id="subscribe-submit" > <input type="hidden" name="action" value="subscribe"/> <input type="hidden" name="blog_id" value="163161552"/> <input type="hidden" name="source" value="https://wordpress.com/pt-br/go/criacao-de-site/tipos-de-site/"/> <input type="hidden" name="sub-type" value="subscribe-block"/> <input type="hidden" name="app_source" value=""/> <input type="hidden" name="redirect_fragment" value="subscribe-blog"/> <input type="hidden" name="lang" value="pt-br"/> <input type="hidden" id="_wpnonce" name="_wpnonce" value="bd4140a4a9" /><input type="hidden" name="_wp_http_referer" value="/pt-br/go/criacao-de-site/tipos-de-site/" /><input type="hidden" name="post_id" value="2195"/> <button type="submit" class="wp-block-button__link no-border-radius has-vivid-cyan-blue-border-color has-text-color has-white-color has-background has-vivid-cyan-blue-background-color" style="font-size: 16px;padding: 15px 23px 15px 23px;margin-top: 10px;border-color: vivid-cyan-blue;border-radius: 0px;border-width: 1px;" name="jetpack_subscriptions_widget" > Assinar </button> </p> </div> </form> </div> </div> <hr class="wp-block-separator has-alpha-channel-opacity" /> </div></div> <div class="wp-block-group has-background" style="background-color:#fef7f2"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p style="font-size:26px"><strong>Neste artigo:</strong></p> <ul class="wp-block-list"> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#1-blog-website">1. Site de blog</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#2-ecommerce-website">2. Site de ecommerce</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#3-news-website">3. Site de notícias</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#4-single-page-website">4. Site de uma única página</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#5-business-website">5. Site de Negócios</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#6-nonprofit-website">6. Site sem fins lucrativos</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#7-forum-website">7. Site de Fórum</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#8-community-website">8. Site de Comunidade</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#9-education-website">9. Site de Educação</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#10-course-online-learning-website">10. Site de Cursos/aprendizagem online</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#11-event-website">11. Site de Eventos</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#12-membership-website">12. Site de Assinatura</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#13-newsletter-website">13. Site de Newsletter</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#14-podcast-website">14. Site de Podcast</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#15-author-website">15. Site de Autor</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#16-restaurant-website">16. Site de Restaurante</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#17-portfolio-website">17. Site de Portfólio</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#18-personal-website">18. Site Pessoal</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#19-crowdfunding-website">19. Site de Crowdfunding</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#20-social-media-website">20. Site de rede social</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#21-link-in-bio-website">21. Site Link in Bio</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/pt-br/go/construcao-de-site/tipos-de-site/#build-your-vision-in-wordpress">Construa sua visão no WordPress</a></li> </ul> </div></div> <h2 class="wp-block-heading" id="1-blog-website">1. Site de blog</h2> <p>Um blog é uma publicação online onde você pode compartilhar conteúdo como o seguinte em formato de post:</p> <ul class="wp-block-list"> <li>Notícias</li> <li>Opiniões</li> <li>Atualizações de produtos</li> <li>Pensamentos e histórias pessoais</li> <li>Receitas</li> </ul> <p>A fundação do WordPress é <a href="https://wordpress.com/pt-br/create-blog/">blogar</a> — cada um de seus sites vem com funcionalidade de blog integrada desde o início.</p> <p>Um exemplo de um site de blog dedicado é o <a href="https://thebloggess.com/">The Bloggess</a> de Jenny Lawson. Embora a maioria dos blogs na internet hoje faça parte de um site maior, o dela ainda opera principalmente como um blog.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-64.png?w=1024" alt="" class="wp-image-18030729" /></figure> <p>Mesmo que você planeje começar um blog com uma premissa casual, certifique-se de entrar com um objetivo. Decida sobre os tipos de tópicos que você quer abordar e estabeleça um cronograma de postagens consistente para manter os leitores voltando. Como explicamos em <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/como-comecar-um-blog-de-sucesso-que-ganha-links-trafego-e-receita/">nosso guia para começar um blog de sucesso</a>, uma estratégia de conteúdo mantém tudo focado.</p> <h2 class="wp-block-heading" id="2-ecommerce-website">2. Site de ecommerce</h2> <p>Sites de ecommerce têm lojas online para vender produtos, serviços ou assinaturas. Você pode usar uma interface de ecommerce para vender bens físicos ou digitais.</p> <p>Um site de comércio eletrônico em nosso <a href="https://wordpress.org/showcase/">mostruário</a> é o <a href="https://www.diablaoutdoor.com/">Diabla Outdoor</a>. Se você der uma olhada, perceberá que o proprietário usa um blog para promover a loja. Você pode criar um site de comércio eletrônico com elementos de <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/como-criar-conteudo-bom-para-compartilhamento-em-seu-blog/">marketing de conteúdo</a> que criam uma comunidade e divulgam seus produtos.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://eswpgo.wordpress.com/wp-content/uploads/2022/11/image-3.png?w=1024" alt="" class="wp-image-11061" /></figure> <p>Use <a href="https://woocommerce.com/pt-br">WooCommerce</a>, a plataforma de ecommerce do WordPress, para iniciar uma loja de ecommerce em seu site. Como software de código aberto, ele dá espaço para você <a href="https://woocommerce.com/posts/woocommerce-pricing/">escalar os custos da sua loja</a> como achar melhor.</p> <h2 class="wp-block-heading" id="3-news-website">3. Site de notícias</h2> <p>Sites de notícias reportam eventos em um nicho específico, incluindo grandes como eventos mundiais e menores como os lançamentos mais recentes de LEGO.</p> <p>Alguns dos maiores nomes em reportagens de notícias usam o WordPress, como <a href="https://time.com/">Time Magazine</a>. O sistema de gerenciamento de conteúdo (CMS) do WordPress funciona bem para escrever, publicar e gerenciar artigos.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-66.png?w=1024" alt="" class="wp-image-18030731" /></figure> <p>Como a plataforma de blog do WordPress funciona bem com notícias, criar um site de notícias tem etapas semelhantes a fazer qualquer outro site. Pesquise seu nicho e público, depois escreva conteúdo de notícias adaptado a eles.</p> <p>Se você quiser integrar assinaturas ao seu site, use <a href="https://wordpress.com/pt-br/support/editor-do-wordpress/blocos/pagamentos/">o bloco de Pagamentos</a> para gerenciá-las. Ele permite que você estabeleça planos de pagamento e colete dinheiro de forma segura.</p> <h2 class="wp-block-heading" id="4-single-page-website">4. Site de uma única página</h2> <p>Alguns sites consistem em <a href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-site-de-uma-pagina/">uma única página</a>. Essa abordagem permite uma criação de site mais gerenciável do lado do proprietário e um conteúdo mais digerível do lado do leitor.</p> <p>Você pode encaixar bastante informação em um site de uma página, especialmente se priorizar os detalhes mais importantes sobre seu assunto. <a href="https://www.highfivestrategies.com/">High Five Strategies</a> demonstra esse princípio ao explicar sua missão e processo em apenas algumas seções.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-67.png?w=1024" alt="" class="wp-image-18030732" /></figure> <p>Como um site de uma única página leva seus leitores em uma jornada em apenas uma página, você precisará mantê-los lendo com um design dinâmico. Varie seus visuais com colunas, imagens e cores. Os temas mencionados em <a href="https://wordpress.com/pt-br/go/criacao-de-site/como-criar-um-site-de-uma-pagina/">nosso guia de design de site de uma página</a> podem fazer muito do trabalho pesado aqui.</p> <p>Mesmo quando você usa um tema, ainda pode brincar com blocos para adicionar apelo visual. Tente usar o <a href="https://wordpress.com/pt-br/support/editor-do-wordpress/blocos/bloco-de-capa/">Bloco de Cobertura</a>, que impõe texto sobre uma imagem, para dar ênfase a uma seção.</p> <h2 class="wp-block-heading" id="5-business-website">5. Site de Negócios</h2> <p>O site de uma empresa serve como a sede de sua presença online. Aqui, você pode explicar os objetivos da sua empresa, compartilhar informações de contato e anunciar seus produtos e serviços.</p> <p>Empresas de todos os tamanhos usam o WordPress para seus sites, incluindo grandes nomes como <a href="https://methodhome.com/">method</a>. Qualquer que seja a escala em que você opera, pode misturar e combinar os blocos e plugins que precisa para promover seu negócio de forma eficaz.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-68.png?w=1024" alt="" class="wp-image-18030733" /></figure> <p>Ao criar seu site de negócios, escreva com as melhores práticas de copywriting em mente. Palavras claras e convincentes tornam qualquer site melhor, mas elas são especialmente importantes quando você está tentando conquistar mais clientes. O <a href="https://buffer.com/library/how-to-write-website-copy/">guia de copywriting para sites</a> do Buffer vai te ajudar a entender como abordar o processo.</p> <h2 class="wp-block-heading" id="6-nonprofit-website">6. Site sem fins lucrativos</h2> <p>Assim como as empresas, organizações sem fins lucrativos também podem ter sites. No entanto, neste caso, elas se concentram mais em construir apoio do que em vender produtos ou serviços.</p> <p>O Instituto Jane Goodall, por exemplo, usa <a href="https://janegoodall.org/">seu site WordPress</a> para compartilhar sua missão e solicitar doações.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-69.png?w=1024" alt="" class="wp-image-18030734" /></figure> <p>Embora seu site sem fins lucrativos não precise vender algo, ele ainda deve ter um objetivo a ser alcançado. Pense nos principais objetivos da sua organização, como aumentar a conscientização, conseguir voluntários ou arrecadar fundos, e então crie páginas correspondentes para seu site. </p> <h2 class="wp-block-heading" id="7-forum-website">7. Site de Fórum</h2> <p>Um site de fórum consiste em tópicos de discussão onde alguém começa com um tema, e as pessoas respondem. O fórum então organiza esses tópicos em diferentes quadros ou categorias.</p> <p>Como blogs independentes, fóruns independentes são um pouco raros na internet de hoje, mas <a href="https://www.utehub.com/">Ute Hub</a> ainda mantém um ativo. Neste fórum alimentado por WordPress, fãs de esportes de Utah falam sobre seus pensamentos e previsões.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-70.png?w=1024" alt="" class="wp-image-18030736" /></figure> <p>O WordPress tem muitos plugins de fórum que você pode adicionar ao seu site, incluindo o clássico <a href="https://bbpress.org/">bbPress</a>. </p> <h2 class="wp-block-heading" id="8-community-website">8. Site de Comunidade</h2> <p>Um site de comunidade atende às necessidades de um grupo com mais recursos do que um site de rede social ou fórum poderia fornecer por conta própria. Ele atua como um centro para uma comunidade com um objetivo ou interesse comum.</p> <p>Comunidades vêm em todos os tipos de formas, como associações de bairro, organizações baseadas em membros ou clubes de fãs. A comunidade <a href="https://www.gnome.org/">GNOME</a> consiste em pessoas que usam o software GNOME ou contribuem para ele, mostrando como nossas ideias de comunidade podem ser diversas.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-71.png?w=1024" alt="" class="wp-image-18030737" /></figure> <p>Ao criar um site de comunidade, lembre-se sempre de que você tem virtualmente maneiras ilimitadas de fornecer recursos aos seus membros. Graças a plugins e temas, você pode formatar seu conteúdo de maneiras que vão além do seu típico grupo de rede social.</p> <p>Se você quiser tornar certas partes exclusivas para membros, use um plugin como <a href="https://memberpress.com/">MemberPress</a> ou <a href="https://restrictcontentpro.com/">Restrict Content Pro</a>. Esta última opção tem planos gratuitos para você e seus membros se você não planeja monetizar as assinaturas.</p> <h2 class="wp-block-heading" id="9-education-website">9. Site de Educação</h2> <p>Sites para instituições educacionais como faculdades e escolas primárias seguem regras diferentes das empresas ou organizações sem fins lucrativos. Eles têm como objetivo conectar e informar alunos e famílias. Em alguns casos, eles também querem atrair novos prospectos.</p> <p>Por exemplo, como uma faculdade americana, <a href="https://www.gsu.edu/">Georgia State University</a> precisa se comunicar com os alunos atuais enquanto se promove para novos.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-72.png?w=1024" alt="" class="wp-image-18030738" /></figure> <p>Enquanto isso, uma escola primária de uma cidade pequena pode não ter concorrência para matrícula, então pode se concentrar mais na comunicação.</p> <p>Quaisquer que sejam os objetivos da sua escola, lembre-se de que toda escola tem pelo menos dois públicos para se comunicar — alunos e suas famílias. Pense no que cada grupo precisa saber sobre sua escola e compartilhe essas informações.</p> <h2 class="wp-block-heading" id="10-course-online-learning-website">10. Site de Cursos/aprendizagem online</h2> <p>Sites de aprendizagem online trazem educação para a internet através de cursos e recursos online. Esses sites podem incluir escolas virtuais e plataformas que ensinam novas habilidades.</p> <p>Com a aprendizagem acontecendo em todas as áreas do conhecimento, você pode encontrar esses sites cobrindo todos os tipos de assuntos. <a href="https://www.successvalley.tech/">Success Valley</a>, por exemplo, combina comunidade, cursos e coaching para empreendedores.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-73.png?w=1024" alt="" class="wp-image-18030739" /></figure> <p>Se você quiser criar cursos e currículos para seu site, deixe os plugins fazerem o trabalho por você. Pesquise “<a href="https://wordpress.com/pt-br/plugins/search/lms/">LMS</a>” ou “<a href="https://wordpress.com/pt-br/plugins/search/learning+management+system/">sistema de gerenciamento de aprendizagem</a>” na galeria de plugins do WordPress para encontrar software de e-learning. Um plugin LMS, como <a href="https://senseilms.com/">Sensei LMS</a>, por exemplo, cuida da estruturação de conteúdo e da associação para você, para que você possa se concentrar no desenvolvimento de seus cursos.</p> <h2 class="wp-block-heading" id="11-event-website">11. Site de Eventos</h2> <p>Você pode organizar e promover eventos pagos e gratuitos usando seu site WordPress.</p> <p>Organizações que fazem de eventos seu negócio, como <a href="https://www.sxsw.com/">SXSW</a>, usam o WordPress para compartilhar detalhes e coletar ingressos.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-74.png?w=1024" alt="" class="wp-image-18030740" /></figure> <p>Ao criar um site de eventos, organize suas páginas colocando os detalhes mais importantes primeiro. Informações como localização e cronograma podem vir primeiro no seu menu, enquanto você pode aninhar detalhes minuciosos como hospedagem nas proximidades em submenus.</p> <p>Os blocos e plugins do WordPress são especialmente úteis para páginas de eventos. O <a href="https://wordpress.com/pt-br/support/wordpress-editor/blocks/map-block/">Bloco de Mapa</a> e o <a href="https://wordpress.com/pt-br/support/wordpress-editor/blocks/event-countdown-block/">Bloco de Contagem Regressiva para Eventos</a> se destacam em fornecer aos seus leitores os detalhes do evento que eles precisam saber. Plugins como <a href="https://wordpress.com/pt-br/plugins/wp-event-solution/">Eventin</a> e <a href="https://wordpress.com/pt-br/plugins/event-espresso-decaf/">Event Espresso</a> cuidam do registro e dos ingressos para eventos.</p> <h2 class="wp-block-heading" id="12-membership-website">12. Site de Assinatura</h2> <p>Em sites de assinatura, as pessoas podem se inscrever para se tornarem membros e obter acesso a conteúdo, serviços ou produtos exclusivos. Alguns proprietários monetizam essas assinaturas, enquanto outros oferecem assinaturas gratuitas que promovem uma comunidade.</p> <p>Como destacado por <a href="https://memberpress.com/blog/memberpress-website-examples/">MemberPress</a>, a <a href="https://marcomsociety.org/">MarCom Society</a> usa o WordPress para oferecer assinaturas pagas a uma comunidade de aprendizado. Essas assinaturas dão aos usuários acesso a recursos educacionais e discussões com outros profissionais de marketing.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-75.png?w=1024" alt="" class="wp-image-18030741" /></figure> <p>Ao construir seu site de assinaturas no WordPress, considere como você pode usar plugins e blocos para criar uma experiência totalmente integrada. Newsletters, cupons e ferramentas online conectam seus membros a você fora do seu site. Com o <a href="https://wordpress.com/pt-br/support/editor-do-wordpress/blocos/bloco-conteudo-pago/">Bloco de Conteúdo Pago</a>, você pode escolher quais partes do seu site têm conteúdo restrito apenas para membros. </p> <h2 class="wp-block-heading" id="13-newsletter-website">13. Site de Newsletter</h2> <p>Toda newsletter precisa de uma sede para que as pessoas se inscrevam e leiam seu arquivo. O WordPress pode fornecer essa casa com mais flexibilidade do que serviços como Substack.</p> <p>Por exemplo, o site da newsletter <a href="https://nowiknow.com/">Now I Know</a> tem espaço para arquivos, promoção de livros, uma biografia do autor e links para canais relacionados.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-76.png?w=1024" alt="" class="wp-image-18030742" /></figure> <p>Você pode manter a gestão e publicação da sua newsletter no WordPress usando um de seus <a href="https://wordpress.com/go/digital-marketing/best-wordpress-email-newsletter-plugins/">plugins de newsletter</a>. Ou, você pode hospedar sua newsletter através de um serviço diferente e usar seu site WordPress para hospedar seu formulário de inscrição e informações extras. </p> <h2 class="wp-block-heading" id="14-podcast-website">14. Site de Podcast</h2> <p>Assim como newsletters, <a href="https://wordpress.com/pt-br/go/marketing-digital/como-promover-seu-podcast-com-um-site/">podcasts precisam de espaços web dedicados</a>, mesmo quando você pode hospedar os próprios podcasts em uma plataforma de streaming. Sites de podcast dão contexto aos seus podcasts e um lugar para conteúdo suplementar.</p> <p>Essa regra também se aplica a redes de podcast como <a href="https://maximumfun.org/">Maximum Fun</a>. O distribuidor de séries populares como My Brother, My Brother, and Me usa o WordPress para manter todos os seus episódios em um só lugar e se conectar com os fãs.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-77.png?w=1024" alt="" class="wp-image-18030743" /></figure> <p>Assim como o Maximum Fun, você pode escalar seu podcast tanto quanto quiser e adicionar lojas de ecommerce, assinaturas e outros recursos conforme achar necessário. Comece simples e construa à medida que seu podcast cresce.</p> <p>O <a href="https://wordpress.com/pt-br/support/wordpress-editor/blocks/podcast-player-block/">Bloco de Podcast</a> do WordPress também oferece algumas maneiras de compartilhar episódios de podcast em seu site para que os ouvintes possam aproveitar seus episódios onde quiserem.</p> <h2 class="wp-block-heading" id="15-author-website">15. Site de Autor</h2> <p>Devido à natureza pessoal da escrita, sites de autor frequentemente combinam elementos de blog, pessoal e sites de negócios. Eles dão aos autores espaço para promover sua escrita e se comunicar com os leitores.</p> <p>Como autora best-seller, Sherrilyn Kenyon tem uma grande bibliografia para organizar e muitos fãs para manter contato. <a href="https://www.sherrilynkenyon.com/">Seu extenso site</a> inclui informações promocionais sobre seus livros, bem como recursos para leitores e escolas.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-78.png?w=1024" alt="" class="wp-image-18030744" /></figure> <p>Seu site de autor é tanto uma ferramenta promocional quanto uma profissional. Gere empolgação em torno de seus futuros livros com posts de blog dos bastidores, prévias ou uma newsletter de atualizações. </p> <h2 class="wp-block-heading" id="16-restaurant-website">16. Site de Restaurante</h2> <p>Restaurantes usam sites para compartilhar seus menus, localizações e horários de funcionamento com clientes interessados. Alguns até permitem que visitantes peçam comida diretamente de seu site.</p> <p>Na verdade, cadeias de restaurantes como <a href="https://www.bostonmarket.com/">Boston Market</a> consideram o processo de pedido como o principal objetivo de seus sites. Pense em suas prioridades para seu site e configure suas páginas de acordo.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-79.png?w=1024" alt="" class="wp-image-18030746" /></figure> <p>Uma vez que você decide os objetivos do seu site, pode obter o tema, plugins e blocos que precisa para alcançá-los. Temos algumas ideias para páginas de tema para ficar de olho. Você também pode pesquisar <a href="https://wordpress.com/pt-br/plugins/search/restaurant/">plugins de restaurante</a> ou usar o <a href="https://wordpress.com/support/wordpress-editor/blocks/opentable-block/">Bloco OpenTable</a> para adicionar recursos como seu menu, pedidos e reservas.</p> <p><strong>Dica bônus:</strong> O WooCommerce também tem <a href="https://woocommerce.com/products/restaurant-for-woocommerce/">um plugin de pedidos e menu</a> se os pedidos forem um grande aspecto do seu site.</p> <h2 class="wp-block-heading" id="17-portfolio-website">17. Site de Portfólio</h2> <p>Sites de portfólio permitem que o criador compartilhe trabalhos criativos como fotografia, arte e design de sites. O WordPress é uma ótima ferramenta para criá-los porque <a href="https://wordpress.com/pt-br/support/portfolios/">vem com recursos de portfólio integrados</a>.</p> <p>Algumas pessoas que querem manter seus portfólios simples ficam em uma página, como <a href="https://bastienallard.com/">Bastien Allard</a>. Este site impressionante inclui todas as presenças online e melhores trabalhos de Bastien.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-80.png?w=1024" alt="" class="wp-image-18030747" /></figure> <p>Enquanto você planeja seu portfólio e os exemplos que compartilha nele, pense nos clientes que deseja atrair. Então, construa páginas e inclua trabalhos que atraiam seus interesses. Por exemplo, quando comecei como redator B2B SaaS, mudei a página de redação de conteúdo do meu site para focar em amostras de B2B SaaS.</p> <p>Nosso post de blog sobre <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/como-criar-um-site-de-portfolio-da-estaca-zero/">como criar um portfólio no WordPress</a> tem mais ideias sobre o que você pode compartilhar em seu site de portfólio.</p> <h2 class="wp-block-heading" id="18-personal-website">18. Site Pessoal</h2> <p>Em trabalhos que não envolvem amostras de trabalho tangíveis, você ainda pode se beneficiar de ter um site pessoal sobre seu trabalho. Aqui, você pode compartilhar sua jornada profissional e projetos.</p> <p>Por exemplo, a profissional de marketing Amanda Natividad usa <a href="https://amandanat.com/">seu site pessoal</a> para se apresentar, compartilhar alguns de seus escritos e promover sua newsletter.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-81.png?w=1024" alt="" class="wp-image-18030748" /></figure> <p>Use seu site pessoal para exibir suas qualificações profissionais, mas não tenha medo de incluir toques pessoais. Veja como Amanda compartilha o detalhe divertido de que teve outras duas carreiras? Sua <a href="https://wordpress.com/pt-br/go/conteudo-e-blogs/sua-pagina-sobre-mim-nao-e-so-uma-autobiografia/">página Sobre</a> oferece várias oportunidades para adicionar detalhes pessoais.</p> <h2 class="wp-block-heading" id="19-crowdfunding-website">19. Site de Crowdfunding</h2> <p>Sites de crowdfunding podem adotar uma de duas abordagens. Eles podem dar às pessoas um espaço para pedir crowdfunding umas às outras ou gerenciar <a href="https://www.nerdwallet.com/article/small-business/equity-crowdfunding">crowdfunding de capital</a> para empresas.</p> <p><a href="https://microventures.com/">MicroVentures</a> usa o WordPress para seguir a última estratégia, conectando empresas e investidores.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-82.png?w=1024" alt="" class="wp-image-18030749" /></figure> <p>Se você está pensando em criar um site de crowdfunding no sentido do Kickstarter, você também pode fazer isso com o WordPress. Seus <a href="https://wordpress.com/pt-br/plugins/search/crowdfunding/">plugins de crowdfunding</a> cuidam dos aspectos super técnicos para que você possa ajudar as pessoas a arrecadar dinheiro.</p> <h2 class="wp-block-heading" id="20-social-media-website">20. Site de rede social</h2> <p>Embora você possa associar redes sociais apenas a grandes nomes da indústria, o termo se aplica a qualquer site que permita que você se conecte e compartilhe conteúdo com outras pessoas. Agora que você conhece todas as ferramentas do WordPress que permitem construir comunidades, você tem os meios para construir a sua própria.</p> <p>Sinta-se à vontade para ser tão específico quanto quiser com sua ideia de rede social, como com <a href="https://littlesketchers.com/">Little Sketchers</a>. Este site permite que os pais compartilhem as criações artísticas de seus filhos para que todos vejam.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2022/11/image-83.png?w=1024" alt="" class="wp-image-18030750" /></figure> <p>Como muitos fãs de redes sociais gostam de acessá-las com seus telefones, mantenha seu site <a href="https://wordpress.com/go/web-design/mobile-responsive-design/">adaptável para uso móvel</a>. Seus usuários poderão se conectar em qualquer dispositivo que desejarem.</p> <h2 class="wp-block-heading" id="21-link-in-bio-website">21. Site Link in Bio</h2> <p>Se você esteve nas redes sociais recentemente, provavelmente está familiarizado com <a href="https://wordpress.com/pt-br/link-na-bio/">páginas link in bio</a>. Estas são páginas ou sites onde criadores de conteúdo, profissionais criativos ou qualquer pessoa com uma presença digital podem organizar e promover todas as suas contas, sites e links em um só lugar.</p> <figure class="wp-block-image size-large"><img loading="lazy" src="https://enwpgo.files.wordpress.com/2023/07/link-in-bio-website-example.png?w=1024" alt="" class="wp-image-18033384" /></figure> <h2 class="wp-block-heading" id="build-your-vision-in-wordpress">Construa sua visão no WordPress</h2> <p>Agora que você tem algumas ideias de sites para trabalhar, está pronto para começar a construir um site do zero no WordPress.</p> <p>Com toda essa inspiração à mão, não tenha medo de combinar tipos de sites. Os blocos e plugins do WordPress dão a você total controle sobre o conteúdo do seu site. Vá em frente e construa uma combinação de blog/loja de zines ou um portfólio de uma página. </p> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <hr class="wp-block-separator has-alpha-channel-opacity" /> <p><strong>Quer mais dicas? 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WordPress.com foi nomeado o host WordPress mais rápido em todas as faixas de preço.</p> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://wordpress.com/start/pt-br?ref=ptbr-go" style="border-radius:4px;color:#ffffff;background-color:#067eb1">Obtenha velocidade incrivelmente rápida com o seu site</a></div> </div> </div></div> </div></div> </div> <div class="about-the-author"><h4><span>SOBRE O AUTOR</span></h4><div class="author-bio"><div class="author-avatar"><img loading="lazy" alt='' src='https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=150&d=mysteryman&r=G' srcset='https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=150&d=mysteryman&r=G 1x, https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=225&d=mysteryman&r=G 1.5x, https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=300&d=mysteryman&r=G 2x, https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=450&d=mysteryman&r=G 3x, https://0.gravatar.com/avatar/fe75e0e8689a9b2da70d97587f4ec95515acd09966a8d71ab0699adb47ba0b5a?s=600&d=mysteryman&r=G 4x' class='avatar avatar-150' height='150' width='150' loading='lazy' decoding='async' /></div><div class="author-details"><h4>Melissa King</h4><p class="author-description">Melissa King writes actionable blog posts about content, marketing, and productivity for tech companies. Find more of her work at melissakingfreelance.com.</p><p class="author-archive"><a class="link__more" href="https://wordpress.com/pt-br/go/author/melissakingfreelance/">Mais em Melissa King</a></p></div></div></div> </div> <footer class="entry-footer"> <div class="go-cta__create"><h2 class="no-widows">Deixe nossos especialistas criarem seu site personalizado do WordPress.com.</h2><p class="text__cta no-widows">Não importa se você precisa de uma landing page, um site completo de eCommerce, uma instituição de ensino online ou um site informativo e interativo para seus negócios, nós podemos criar para você.</p><a class="button__cta" href="https://wordpress.com/pt-br/website-design-service/?ref=wpcomgo-footer-link">Comece agora</a></div> <div class="related-posts"> <h4><span>ARTIGOS RECOMENDADOS</span></h4> <div class="post-grid"> <article id="post-240" class="post-240 post type-post status-publish format-standard has-post-thumbnail hentry category-tutoriais tag-design tag-modelos tag-paginas tag-temas"> <a class="post-card" href="https://wordpress.com/pt-br/go/tutoriais/como-criar-um-site-um-guia-para-iniciantes/" rel="bookmark"> <div class="featured-image"> <div class="post-thumbnail"> <img src="https://brwpgo.files.wordpress.com/2019/12/sw-743730.png?w=974" alt="Como criar um site: um guia para iniciantes" srcset="https://brwpgo.files.wordpress.com/2019/12/sw-743730.png?w=660 660w, https://brwpgo.files.wordpress.com/2019/12/sw-743730.png?w=960 960w, https://brwpgo.files.wordpress.com/2019/12/sw-743730.png?w=974 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> </div> <header class="entry-header"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M18 19H6c-1.1 0-2-.9-2-2V7c0-1.1.9-2 2-2h3c1.1 0 2 .9 2 2h7c1.1 0 2 .9 2 2v8c0 1.1-.9 2-2 2z"/></g></svg><span class="cat-links">Tutoriais</span></div><h2 class="entry-title no-widows">Como criar um site: um guia para iniciantes</h2> </header> </a> </article> <article id="post-27" class="post-27 post type-post status-publish format-standard has-post-thumbnail hentry category-web-design tag-local-business tag-pages tag-themes"> <a class="post-card" href="https://wordpress.com/pt-br/go/web-design/quais-sao-as-paginas-que-voce-tem-que-ter-no-site-da-sua-empresa/" rel="bookmark"> <div class="featured-image"> <div class="post-thumbnail"> <img src="https://brwpgo.files.wordpress.com/2019/12/sw-666776.png?w=975" alt="Quais são as páginas que você tem que ter no site da sua empresa?" srcset="https://brwpgo.files.wordpress.com/2019/12/sw-666776.png?w=660 660w, https://brwpgo.files.wordpress.com/2019/12/sw-666776.png?w=960 960w, https://brwpgo.files.wordpress.com/2019/12/sw-666776.png?w=975 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> </div> <header class="entry-header"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M19 3H5c-1.105 0-2 .895-2 2v14c0 1.105.895 2 2 2h14c1.105 0 2-.895 2-2V5c0-1.105-.895-2-2-2zM6 6h5v5H6V6zm4.5 13C9.12 19 8 17.88 8 16.5S9.12 14 10.5 14s2.5 1.12 2.5 2.5-1.12 2.5-2.5 2.5zm3-6l3-5 3 5h-6z"/></g></svg><span class="cat-links">Web Design</span></div><h2 class="entry-title no-widows">Quais são as páginas que você tem que ter no site da sua empresa?</h2> </header> </a> </article> <article id="post-23" class="post-23 post type-post status-publish format-standard has-post-thumbnail hentry category-conteudo-e-blogs tag-seo"> <a class="post-card" href="https://wordpress.com/pt-br/go/conteudo-e-blogs/como-criar-um-site-de-portfolio-da-estaca-zero/" rel="bookmark"> <div class="featured-image"> <div class="post-thumbnail"> <img src="https://brwpgo.files.wordpress.com/2019/10/sw-666767.png?w=975" alt="Como criar um site de portfólio da estaca zero" srcset="https://brwpgo.files.wordpress.com/2019/10/sw-666767.png?w=660 660w, https://brwpgo.files.wordpress.com/2019/10/sw-666767.png?w=960 960w, https://brwpgo.files.wordpress.com/2019/10/sw-666767.png?w=975 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> </div> <header class="entry-header"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M18 19H6c-1.1 0-2-.9-2-2V7c0-1.1.9-2 2-2h3c1.1 0 2 .9 2 2h7c1.1 0 2 .9 2 2v8c0 1.1-.9 2-2 2z"/></g></svg><span class="cat-links">Conteúdo e Blogs</span></div><h2 class="entry-title no-widows">Como criar um site de portfólio da estaca zero</h2> </header> </a> </article> </div></div> </footer> </article> </main> <section class="wpcom-go-footer__subfooter"> <div class="section-content"> <div class="subfooter-cta-text"> <h2 class="subfooter-cta-bg-text"> Crie um portfólio. <span>Abra uma loja.</span> <span>Abra um negócio.</span> </h2> <h2> Você pode. 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3.3 3.3 0 0 0-1.9.54c-.53.35-.9.84-1.14 1.47h-.12v-1.87h-2.48V24h2.6v-6.66c0-.46.08-.85.26-1.2.18-.33.43-.6.73-.78.31-.2.65-.28 1.02-.28.55 0 1 .17 1.34.5.34.34.5.8.5 1.36V24h2.55v-6.83c0-.62.17-1.12.52-1.51.35-.39.84-.58 1.47-.58a2 2 0 0 1 1.33.47c.36.32.54.82.54 1.5V24h2.6v-7.35c0-1.23-.32-2.16-.96-2.8v.01ZM11.47 5.33c6.32 0 11.46 5.12 11.46 11.42a11.46 11.46 0 0 1-22.93 0c0-6.3 5.14-11.42 11.47-11.42Zm.18 12.32-3.1 8.95a10.38 10.38 0 0 0 6.34-.16.9.9 0 0 1-.07-.15l-3.17-8.64Zm-9.6-5.08A10.26 10.26 0 0 0 6.97 26Zm18.46-.75c.05.33.07.68.07 1.06 0 1.04-.2 2.21-.78 3.68l-3.15 9.06a10.26 10.26 0 0 0 3.86-13.8ZM11.47 6.5c-3.6 0-6.77 1.84-8.62 4.63A23.92 23.92 0 0 0 6.26 11c.56-.03.62.78.07.85 0 0-.56.06-1.18.1L8.9 23.06l2.26-6.74-1.6-4.39c-.56-.03-1.09-.1-1.09-.1-.55-.03-.49-.87.07-.84 0 0 1.7.13 2.71.13C12.33 11.13 14 11 14 11c.55-.03.62.78.07.85 0 0-.56.06-1.18.1l3.72 11.04 1.03-3.43a9.5 9.5 0 0 0 .79-3.32 5.4 5.4 0 0 0-.85-2.83c-.53-.85-1.02-1.56-1.02-2.4 0-.95.72-1.83 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return getCurrentPagePath !== null && getCurrentPagePath.length === 2 ? getCurrentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/pt-br\/go\/website-building\/website-types\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); 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