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How is coronavirus affecting fashion?
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Please try again."></div> </div> </aside> </div> </header> </div> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <meta itemprop="name" content="Telegraph.co.uk"/> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://web.archive.org/web/20200215152148/https://www.telegraph.co.uk/content/dam/TheTelegraph_portal_black-320-small.png"/> <meta itemprop="width" content="150"/> <meta itemprop="height" content="26"/> </div> </div> <link itemprop="mainEntityOfPage" href="https://www.telegraph.co.uk/fashion/style/coronavirus-affecting-fashion"/> <meta itemprop="isAccessibleForFree" content="false"/> <div class="article__content js-article"> <div class="js-article-inner"> <div class="hero-area-wrapper"><div class="leadAsset section"> <div class="lead-asset component" itemscope itemtype="https://schema.org/ImageObject" itemprop="image"> <meta content="1280" itemprop="width"/> <meta content="800" itemprop="height"/> <meta itemprop="url" content="https://web.archive.org/web/20200215152148/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-486633439-xlarge_trans_NvBQzQNjv4Bq5yQLQqeH37t50SCyM4-zeGtT0gK_6EfZT336f62EI5U.jpg"/> <div class="component-content"> <figure class="lead-asset__figure"> <span class="lead-asset-image-container"> <img class="responsive lead-asset__image" src="/web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-486633439_trans_NvBQzQNjv4Bq5yQLQqeH37t50SCyM4-zeGtT0gK_6EfZT336f62EI5U.jpg?imwidth=450" srcset="/web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-486633439_trans_NvBQzQNjv4Bq5yQLQqeH37t50SCyM4-zeGtT0gK_6EfZT336f62EI5U.jpg?imwidth=450 450w, /web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-486633439_trans_NvBQzQNjv4Bq5yQLQqeH37t50SCyM4-zeGtT0gK_6EfZT336f62EI5U.jpg?imwidth=900 900w, /web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-486633439_trans_NvBQzQNjv4Bq5yQLQqeH37t50SCyM4-zeGtT0gK_6EfZT336f62EI5U.jpg?imwidth=620 620w, /web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-486633439_trans_NvBQzQNjv4Bq5yQLQqeH37t50SCyM4-zeGtT0gK_6EfZT336f62EI5U.jpg?imwidth=1240 1240w, /web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-486633439_trans_NvBQzQNjv4Bq5yQLQqeH37t50SCyM4-zeGtT0gK_6EfZT336f62EI5U.jpg?imwidth=700 700w, /web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-486633439_trans_NvBQzQNjv4Bq5yQLQqeH37t50SCyM4-zeGtT0gK_6EfZT336f62EI5U.jpg?imwidth=1400 1400w" alt="Burberry Shanghai store" sizes="100vw,(min-width: 480px) 450px,(min-width: 730px) 700px,(min-width: 1008px) 620px"/> </span> <figcaption> <span itemprop="caption" class="lead-asset-caption">Burberry is one of a number of luxury brands dependent on Chinese shoppers for a significant portion of its revenue</span> <span itemprop="copyrightHolder" class="lead-asset-copyright"> <span class="lead-asset-copyright-label">Credit:</span> Getty Images </span> </figcaption> </figure> </div> </div> </div> </div> <span id="polar-ad-article-top"></span> <meta itemprop="datePublished" content="2020-02-12T11:25+0000"/> <article itemprop="articleBody" data-js="article-body" data-insert-mobile-adslot> <div class="articleBodyText version-2 section"> <div class="article-body-text component version-2"> <div class="component-content"> <p><span class="m_first-letter m_first-letter--flagged">T</span>he global <a href="https://web.archive.org/web/20200215152148/https://www.telegraph.co.uk/global-health/science-and-disease/coronavirus-news-uk-china-wuhan-virus-outbreak-latest/">coronavirus death toll passed 1,000 on Tuesday</a>, and with the number of cases in the UK doubling in the space of just 24 hours between Monday and Tuesday, fears are mounting that China is struggling to control the highly infectious virus.</p> <p>So, as London Fashion Week approaches, it may seem a little frivolous to remark on coronavirus' impact on the industry: who's thinking about shoes when lives are at risk? It’s a relevant issue though: fashion is worth over £32 billion a year to the British economy, and $2.5 trillion globally, so any loss of business is no small matter. </p> <p>And British brands are feeling the impact of coronavirus already. Chinese shoppers account for more than a third of global spending according to Bain & Company, and China has all but ground to a standstill since the first cases were diagnosed in Wuhan on 7th January.</p> <p>For many fashion businesses, the Chinese market is responsible for a significant percentage of revenue. Yet Burberry has been forced to temporarily close 24 of its 64 stores in China, and those that are open are experiencing a decline in trade and are operating with reduced hours. Capri Holdings, which owns Versace, Jimmy Choo and Michael Kors, has closed 150 stores in China. Nike says it has closed around half of its stores in China. In a further blow to these global megabrands, the closures are taking place during the Chinese New Year period, when many Chinese nationals travel home to celebrate and spending is usually at a high.</p> </div> </div> </div> <div class="articleBodyImage section"> <div class="article-body-image component " itemscope itemtype="https://schema.org/ImageObject" data-frz-ancestor> <div class="component-content"> <figure> <span class="article-body-image-image-container"> <div class="lazy-image article-body-image-image " style="padding-top:66.67%;" data-js="LazyImage" data-class="lazy-image__img" data-src="/web/20200215152148oe_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-1199287812_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=480" data-srcset="/content/dam/fashion/2020/02/12/GettyImages-1199287812_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=480 480w,/content/dam/fashion/2020/02/12/GettyImages-1199287812_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=960 960w,/content/dam/fashion/2020/02/12/GettyImages-1199287812_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=580 580w,/content/dam/fashion/2020/02/12/GettyImages-1199287812_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=1160 1160w,/content/dam/fashion/2020/02/12/GettyImages-1199287812_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=620 620w,/content/dam/fashion/2020/02/12/GettyImages-1199287812_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=1240 1240w" data-sizes="100vw,(min-width: 480px) 480px,(min-width: 730px) 580px,(min-width: 1008px) 620px" data-alt="Business for luxury fashion brands in China has ground to a standstill as shoppers stay home"> <noscript> <img class="responsive lazy-image__img article-body-image-image" src="/web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-1199287812_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=480" alt="Business for luxury fashion brands in China has ground to a standstill as shoppers stay home"/> </noscript> </div> </span> <figcaption> <span itemprop="caption" class="article-body-image-caption">Business for luxury fashion brands in Chinese cities like Beijing (pictured) has ground to a standstill as shoppers self-quarantine by staying home</span> <span itemprop="copyrightHolder" class="article-body-image-copyright"> <span class="article-body-image-copyright-label">Credit:</span> Getty Images </span> </figcaption> </figure> </div> </div> </div> <div class="articleBodyText section"> <div class="article-body-text component "> <div class="component-content"> <p>“What we’re seeing is consumers are self-quarantining,” Burberry chief financial officer Julie Brown told <a href="https://web.archive.org/web/20200215152148/https://www.bloomberg.com/news/articles/2020-02-07/when-chinese-consumers-stay-home-the-world-s-retailers-take-hit">Bloomberg</a>. “As restrictions spread, this effect will worsen.”</p> </div> </div> </div> <div class="dynamicMpu section"> <div id="advert_tmg_dyn_0" class="js-advert advert " data-adtype="dyn_0"></div> </div> <div class="articleBodyText section"> <div class="article-body-text component "> <div class="component-content"> <p><span class="m_first-letter m_first-letter--flagged">I</span>t’s not just trade in China that’s affected - it’s spending by Chinese shoppers abroad too. A number of countries and airlines have imposed travel restrictions, limiting transit between mainland China and the rest of the world. British Airways has paused its daily routes from the UK to Beijing and Shanghai, while Virgin Atlantic last week ceased all flights to Shanghai. Meanwhile Cathay Pacific has cut its number of flights to mainland China by 90 percent, and the US is refusing entry to any foreign nationals who have recently spent time in China.</p> <p>This means that an estimated 1,000 Chinese influencers, buyers and editors may be unable to attend the four major fashion weeks in New York, London, Milan and Paris. Even designers have been grounded, as guests at the Luooif Studio show at New York Fashion Week discovered, when, instead of an appearance from the designers at the end, a young stylist emerged with an open laptop featuring a photo of designers Lena Luo and Ekcee Chan, who are stuck in Guangdong Province. </p> </div> </div> </div> <div class="articleBodyImage section"> <div class="article-body-image component " itemscope itemtype="https://schema.org/ImageObject" data-frz-ancestor> <div class="component-content"> <figure> <span class="article-body-image-image-container"> <div class="lazy-image article-body-image-image " style="padding-top:66.67%;" data-js="LazyImage" data-class="lazy-image__img" data-src="/web/20200215152148oe_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-1205303476_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=480" data-srcset="/content/dam/fashion/2020/02/12/GettyImages-1205303476_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=480 480w,/content/dam/fashion/2020/02/12/GettyImages-1205303476_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=960 960w,/content/dam/fashion/2020/02/12/GettyImages-1205303476_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=580 580w,/content/dam/fashion/2020/02/12/GettyImages-1205303476_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=1160 1160w,/content/dam/fashion/2020/02/12/GettyImages-1205303476_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=620 620w,/content/dam/fashion/2020/02/12/GettyImages-1205303476_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=1240 1240w" data-sizes="100vw,(min-width: 480px) 480px,(min-width: 730px) 580px,(min-width: 1008px) 620px" data-alt="Luooif Studio "> <noscript> <img class="responsive lazy-image__img article-body-image-image" src="/web/20200215152148im_/https://www.telegraph.co.uk/content/dam/fashion/2020/02/12/GettyImages-1205303476_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpg?imwidth=480" alt="Luooif Studio "/> </noscript> </div> </span> <figcaption> <span itemprop="caption" class="article-body-image-caption">In lieu of a final bow at the Luooif Studio show at New York Fashion Week, a stylist held a laptop with photos of designers Lena Luo and Ekcee Chan, who are stuck in Guangdong Province, China</span> <span itemprop="copyrightHolder" class="article-body-image-copyright"> <span class="article-body-image-copyright-label">Credit:</span> Getty Images for NYFW: The Shows </span> </figcaption> </figure> </div> </div> </div> <div class="articleBodyText section"> <div class="article-body-text component "> <div class="component-content"> <p><span class="m_first-letter m_first-letter--flagged">F</span>aced with a similar dilemma, Chinese brands Angel Chen, Ricostru and Hui have cancelled their Milan Fashion Week runways shows. This could have a knock-on effect on many brands’ marketing efforts, and ultimately sales in China over the next six months.</p> </div> </div> </div> <div class="dynamicMpu section"> <div id="advert_tmg_dyn_1" class="js-advert advert " data-adtype="dyn_1"></div> </div> <div class="articleBodyText section"> <div class="article-body-text component "> <div class="component-content"> <p><span class="m_first-letter m_first-letter--flagged">L</span>ots of fashion brands’ manufacturing operations are in China too, but many factories have not yet reopened following the Lunar New Year break. This could result in a delay in production of the spring/summer 2020 and pre-fall 2020 collections, so our high street stores may look a little emptier than usual come April. <a href="https://web.archive.org/web/20200215152148/https://www.reuters.com/article/us-china-health-turkey-clothing/turkish-clothes-makers-see-orders-shifting-from-coronavirus-hit-china-idUSKBN2011QA">According to Reuters</a>, some companies are even looking to shift manufacturing from China to Turkey.</p> <p>London-based designer Xuzhi Chen may be unable to show at London Fashion Week because his Shanghai factory is out of action. "At the moment, we'll have no products to sell and we could miss Fashion Week in Europe," he <a href="https://web.archive.org/web/20200215152148/https://www.bbc.com/news/business-51357030">told the BBC</a>. </p> </div> </div> </div> <div class="htmlEmbed section"><div class="html-embed component "> <div class="component-content"> <aside id="4c5dd35f-c298-49e7-be40-528f0e60707d" data-data-uri="https://particle-api.eip.telegraph.co.uk/particles/4c5dd35f-c298-49e7-be40-528f0e60707d" data-html-uri="https://cf-particle-html.eip.telegraph.co.uk/4c5dd35f-c298-49e7-be40-528f0e60707d.html" class="tmg-particle puff" data-reg-required="false" data-reg-redirect="" data-sub-required="false" data-sub-redirect="" data-widget-type="puff" data-widget-title="Evergreen coronavirus gallery" data-widget-size="inline" data-widget-static="false" data-expandable="false" data-embeddable="true"><a title="Evergreen coronavirus gallery" href="https://web.archive.org/web/20200215152148/https://cf-particle-html.eip.telegraph.co.uk/4c5dd35f-c298-49e7-be40-528f0e60707d.html">Evergreen coronavirus gallery</a></aside><script src="https://web.archive.org/web/20200215152148js_/https://cf.eip.telegraph.co.uk/particle-embed/js/particle.js" defer></script> </div> </div> </div> <div class="articleBodyText section"> <div class="article-body-text component "> <div class="component-content"> <p><span class="m_first-letter m_first-letter--flagged">M</span>eanwhile FedEx and UPS pilots have the right to decline travel to China, which could affect transportation of runway samples.</p> <p>It’s not just fashion weeks that are affected. Bulgari announced on Tuesday that it will not be participating in Baselworld 2020, the famous Swiss watch and jewellery fair that takes place at the end of April, a decision attributed "growing travelling uncertainties of international visitors," according to a press release.</p> <p>Ultimately, the impact of coronavirus on the fashion industry depends on how long the crisis lasts, and not even the most experienced of executives can predict that. Many conglomerates have tried to help mitigate the effects of the outbreak with donations of funds and supplies, among them LVMH (which owns Louis Vuitton and Dior) and has contributed $2.3 million, and Kering (parent company of Gucci and Balenciaga) which has donated $1 million.</p> </div> </div> </div> <div class="dynamicMpu section"> <div id="advert_tmg_dyn_2" class="js-advert advert " data-adtype="dyn_2"></div> </div> <div class="articleBodyText section"> <div class="article-body-text component "> <div class="component-content"> <p>“If it’s resolved within the next two, two-and-a-half months, it won’t be terrible,” said LVMH chairman and CEO Bernard Arnault of the epidemic. “If it lasts for two years, that’s another story.”</p> </div> </div> </div> </article> <div class="listOfTags section"> <aside class="list-of-tags component "> <div class="js-settings" data-limit="20"></div> <div class="component-content"> <h3 class="list-of-tags__title">Related Topics</h3> <ul 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