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class="meta"> <span class="meta-item"><span class="lnr lnr-clock"></span>Posted on: October 10, 2024</span> <span class="meta-item"><span class="lnr lnr-user"></span>Posted by: <a class="author-post-url" href="https://www.bookmark.bg/author/mariya-nikol/">Mariya-Nikol Koseva</a></span> <span class="meta-item"><span class="lnr lnr-bubble"></span>Comments: 0</span> </div> <div class="content"> <h3 class="entry-title">The New Video Feed, Ads Campaign Manager and the Fate of the My Company Tab on “Ask us Anything About LinkedIn” S3 E02</h3> <figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="576" src="https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24-1024x576.png" alt="" class="wp-image-6259" srcset="https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24-1024x576.png 1024w, https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24-300x169.png 300w, https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24-768x432.png 768w, https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24-1536x864.png 1536w, https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24-100x56.png 100w, https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24-360x203.png 360w, https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24-1320x743.png 1320w, https://www.bookmark.bg/wp-content/uploads/2024/10/AUA-Oct24.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>How can you get the most out of your Ads Campaign Manager on LinkedIn? How will the platform evolve with the new video feed, and what’s new with the My Company Tab (R.I.P.)? Alex, Dari, and Eli have all the answers in the latest episode of Ask Us Anything!</p> <p>In addition to welcoming new faces (don’t forget to say hello to Eli, the <strong>newest member</strong> of our team, who made her debut appearance in this episode), we discussed some important LinkedIn updates, such as the TikTok-style video feed now available in Bulgaria and the upcoming changes to the My Company Tab – one of our team’s favorite LinkedIn features.</p> <h4>The LinkedIn video feed is now in Bulgaria!</h4> <p>The <strong><a href="https://boo.mk/3ZXgtum" title="">vertical video format</a></strong> has been available on the platform for a few months now, and we were among the first to cover it in The Linked Letter – our bi-weekly newsletter that delivers all the latest LinkedIn updates straight to your inbox. Be sure to subscribe<strong> <a href="https://boo.mk/3YcyHGZ">here</a></strong>!</p> <p>What’s new is that LinkedIn videos now have their <strong>own dedicated feed</strong>, making them easier to discover and engage with. This feature opens up many opportunities for content creators across industries. We’re curious to know how you’ll use it – feel free to share your ideas in the comments!</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://www.bookmark.bg/wp-content/uploads/2024/10/unnamed-1-1024x1024.png" alt="Phone with the vdideo feed highlighted" class="wp-image-6258" width="648" height="648" srcset="https://www.bookmark.bg/wp-content/uploads/2024/10/unnamed-1-1024x1024.png 1024w, https://www.bookmark.bg/wp-content/uploads/2024/10/unnamed-1-300x300.png 300w, https://www.bookmark.bg/wp-content/uploads/2024/10/unnamed-1-150x150.png 150w, https://www.bookmark.bg/wp-content/uploads/2024/10/unnamed-1-768x768.png 768w, https://www.bookmark.bg/wp-content/uploads/2024/10/unnamed-1-65x65.png 65w, https://www.bookmark.bg/wp-content/uploads/2024/10/unnamed-1-239x239.png 239w, https://www.bookmark.bg/wp-content/uploads/2024/10/unnamed-1.png 1080w" sizes="(max-width: 648px) 100vw, 648px" /></figure></div> <p>As a graphic designer, Eli shared her insights on the video format taking over LinkedIn. Although its interface is similar to TikTok’s, on LinkedIn, its purpose is different – it’s about conveying<strong> professional messages</strong> in dynamic ways for specific audiences. According to Elena, companies and professionals can engage more deeply with their audience because videos provide additional sensory engagement. The sound and dynamic visuals can help a company or individual working in a company showcase themselves in a better and more personal light.</p> <p>The video feed may be familiar to TikTok and Instagram users, but on LinkedIn, people are more <strong>data-oriented</strong> and expect to learn something valuable while on the platform. What is specific to LinkedIn are the headlines and titles, and more specifically, captions. When users open the app, they can quickly understand the purpose of a video just from the headline. Moreover, the video content we see on LinkedIn will focus more on business, learning, and career development. It’s also important to use <strong>brand guidelines</strong> when creating content for your company.</p> <h4>How to get the most out of the LinkedIn Ads Campaign Manager?</h4> <p>Since LinkedIn is one of the best platforms for running ads – thanks to its accurate audience targeting – Dari shared some tips and tricks on maximizing results with the <strong>Ads Campaign Manager</strong>. If you’re advertising on LinkedIn, you won’t want to miss that part of the conversation. And if you’re not, what are you waiting for?</p> <p>Dari highlighted the unique advantages of advertising on LinkedIn, particularly its ability to target users based on professional information such as job titles, industries, and company size. This makes LinkedIn ads <strong>more precise</strong> compared to platforms like Facebook or Instagram, where privacy concerns often limit data usage.</p> <p>One notable feature she discussed is LinkedIn’s <strong>“Matched Audiences”,</strong> which allows advertisers to upload custom data, such as contact or company lists, to target specific individuals or organizations. Daria walked through the process of setting up these lists using LinkedIn’s templates, advising on how to format the data correctly for better match rates.</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://www.bookmark.bg/wp-content/uploads/2024/10/Screenshot-2024-10-09-133411-1024x454.png" alt="LinkedIn Campaign manager screenshot" class="wp-image-6256" width="684" height="303" srcset="https://www.bookmark.bg/wp-content/uploads/2024/10/Screenshot-2024-10-09-133411-1024x454.png 1024w, https://www.bookmark.bg/wp-content/uploads/2024/10/Screenshot-2024-10-09-133411-300x133.png 300w, https://www.bookmark.bg/wp-content/uploads/2024/10/Screenshot-2024-10-09-133411-768x341.png 768w, https://www.bookmark.bg/wp-content/uploads/2024/10/Screenshot-2024-10-09-133411-100x44.png 100w, https://www.bookmark.bg/wp-content/uploads/2024/10/Screenshot-2024-10-09-133411-360x160.png 360w, https://www.bookmark.bg/wp-content/uploads/2024/10/Screenshot-2024-10-09-133411.png 1033w" sizes="(max-width: 684px) 100vw, 684px" /></figure></div> <p>She also emphasized the importance of targeting decision-makers within companies, suggesting the use of job function titles and seniority filters to ensure ads reach the right people. However, no matter how smooth the process looks, there might be some challenges with data at times, like users registering on LinkedIn with personal emails or names in non-Latin alphabets. Watch the full episode to learn about all the possible risks and how to avoid them.</p> <h4>The My Company Tab is dead</h4> <p>At BookMark, we all have mutual interests, but one thing we are most passionate about on LinkedIn is the <strong>My Company Tab</strong>. So, you can imagine how we feel about having to say goodbye to it in November. This employee-only space has promoted advocacy and strengthened connections by allowing coworkers to engage with milestones, trending posts, and company-recommended content.</p> <p>As LinkedIn phases out the My Company tab, businesses are now faced with the challenge of finding a replacement. Alex pointed out that while LinkedIn has not introduced a direct alternative for this feature, companies will need to adapt by turning to other platforms, either within or outside of LinkedIn, to keep their employees engaged. There are external platforms specifically designed for employee engagement and brand ambassadorship, but using these may involve an additional financial investment from companies’ marketing budgets.</p> <p>Another downside of the My Company tab’s removal is in terms of efficiency. The tab eliminated the need for companies to distribute promotional materials separately, as everything could be centrally managed and easily shared through LinkedIn. Now, companies will likely have to resort to email, Google Drive, or other file-sharing services to distribute content, which could complicate the process of sharing updates or promotional material with employees.</p> <p>The conclusion is that LinkedIn’s decision to remove the My Company tab marks a <strong>major change</strong> for companies relying on the feature for employee engagement and content sharing. Businesses will need to adapt their strategies, either by seeking alternative tools outside of LinkedIn or adjusting their internal processes to ensure that employees remain active in sharing company content. This shift might require more effort and new investments, but with the right approach, companies can continue to leverage their employees as brand ambassadors. What are your thoughts on this? Share with us in the comments or, if you have any questions, do not hesitate to join our next live session and ask us!</p> <p>If you are curious about the latest LinkedIn news, or how to get the most out of the platform for your professional needs, make sure you don’t miss the next episode of Ask Us Anything on <strong>November 1st</strong>! 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