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Unlocking the Power of Human Connection - Eventbrite Blog

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Achieving success in this new era of event creation requires a deep understanding of changing guest needs and increased intentionality in event design. It requires shifting your perspective from seeing the experiential aspect of what you create not as the end in itself but as the means to a greater end – human connection. 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class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div> <!-- End Progress Bar --> <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.co.uk/">Eventbrite</a></li><span class="separator"> &nbsp; </span><li><a href="https://www.eventbrite.co.uk/organizer/">Organiser</a></li><span class="separator"> &nbsp; </span><li><a href="https://www.eventbrite.co.uk/blog/">Home</a></li><span class="separator"> &nbsp; </span><li><a href="https://www.eventbrite.co.uk/blog/academy/">Resources</a></li><span class="separator"> &nbsp; </span><li><span class="last">Unlocking the Power of Human Connection</span></li></ul></div> <main id="resource-single" role="main" aria-label="Content" class="read-progress-article"> <div class="legacy no-bootstrap"> <div class="resources-template resources-template-single-resources-legacy resources-template-single-resources-legacy-php single single-resources postid-433681 wp-embed-responsive page"> <section class="item-single context-content clearfix item-single--has-sidebar item-single--has-no-inline-image"> <article class="post-433681 resources type-resources status-publish has-post-thumbnail hentry category-event-planning category-tips-and-guides content-type-britepaper"> <div role="img" aria-label="Human Connectivity" style="background-image:url('https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/11/@courtneykiara-Acme-4th-5-1.jpg');" class="item-single--featured-image"></div> <div class="content-wrap content-wrap--padded content-wrap--overlap"> <div class="item-single__wrapper"> <div class="item-single__content"> <h1 class="item-single__title entry-title"> Unlocking the Power of Human Connection </h1> <div class="item-single__mobile-excerpt entry-content"> <a href="#single-marketo-form" class="item-single__mobile-form-trigger evm-btn-orange" data-js="single-marketo-scrollto-trigger" id="stickyButton"> Download Now </a> </div> <div class="entry-content context-content-single context-content--eb-helpers"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p>Huge opportunities await event organisers who create experiences that help guests to connect effectively and authentically. </p> <p>Achieving success in this new era of event creation requires a deep understanding of changing guest needs and increased intentionality in event design. </p> <p>It requires shifting your perspective from seeing the experiential aspect of what you create not as the end in itself but as the means to a greater end – human connection. </p> <p>Here, author Peter Mandeno (PhD), combines years of global event-design experience with the latest academic design-research, and insights from a diverse mix of event organisers and strategists to break down the power of human connectivity, and outline how you can make the most of it.</p> <h2 class="wp-block-heading">Highlights:</h2> <ol class="wp-block-list"> <li>Prioritising human connectivity as a core objective of event design.</li> <li>How to be clear about your connectivity-related objectives &#8211; starting with those of your guests and ensuring they align with your own.</li> <li>How to be wary of biases and assumptions to help your diverse attendees find commonalities despite their differences. </li> <li>Your unique and distinct roles in the context of your event, and how you might include or delegate certain roles to others to amplify your efforts.</li> <li>How an intentionally designed experience can help your attendees get over their apprehension and connect naturally.</li> <li>Using technology as a means to enhance, not replace, human connections.</li> <li>Using content as a stimulant, not a safety net. </li> <li>Helping your participants connect to others by giving them something worth sharing.</li> <li>How to think in terms of journeys, not moments.</li> <li>How to win the long game, by focusing on quality.</li> </ol> </div> <h2 class="wp-block-heading">About the author:</h2> <p>Peter Mandeno (PhD) is a sought-after expert on the science of human connectivity. Building on existing knowledge that connections to others are critical in all areas of our personal and professional lives, Peter’s work reveals why people find it so hard to connect in today’s world and he applies his practical tools to improve outcomes, by design.</p> <p><strong>Download the report to learn more.</strong></p> <p></p> <div class="essb_break_scroll"></div> </div> </div> <div class="resources-form"> <aside class="item-single__sidebar sidebar rs-sidebar marketo resources-form__sticky" data-js="single-marketo-form" id="single-marketo-form"> <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/8020908.js"></script> <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js"></script> <script charset="utf-8" type="text/javascript" src="https://js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ portalId: "8020908", formId: "e126cb22-8245-4d77-b2fa-3ae0c7739b83", redirectUrl: "https://www.eventbrite.co.uk/blog/asset/unlocking-the-power-of-human-connection/", onFormSubmit: function($form){ $('input[name="form_submission_url"]', $form).val(window.location.href).change(); } }); </script> </aside> </div> </div> </div> </article> </section> </div> </div> </main> <footer class="core__purple-bg core__white-text footer-nav"> <div class="container-fluid"> <div class="row"> <div class="col-md-8"> <div class="email-signup-block"> <div class="header-5 core core__white-text mb-0"> All event creator insights </div> <div class="header-3 core"> straight to your inbox </div> <div class="hbspt-form"> <form accept-charset="UTF-8" enctype="multipart/form-data" novalidate="" class="hs-form-private hs-form stacked" data-region="na1" data-portal-id="8020908" data-form-id="4880a67d-2d9e-47b1-9093-6be38da8af77" data-sfdc-campaign-id="7015Y000002vAV0QAM" data-version="V2_PRERELEASE" > <div class="hs_email hs-email hs-fieldtype-text field hs-form-field"> <label id="label-email-eef56357-127d-4d30-84d8-b5b2c1717872" class="" for="email-eef56357-127d-4d30-84d8-b5b2c1717872" > <span></span> </label> <div class="input"> <input id="email-eef56357-127d-4d30-84d8-b5b2c1717872" name="email" required="" placeholder="Enter your email address*" type="email" class="hs-input" inputmode="email" autocomplete="email" value="" > </div> </div> <div class="legal-consent-container"> <div class="hs-richtext"> <p>By entering your email, you agree to receive this and other marketing content about ways Eventbrite can support your events. 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