Multiple channel, cross-channel analytics, data workbench

<!DOCTYPE html> <html xml:lang="EN" xmlns="http://www.w3.org/1999/xhtml" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.adobe.com:80/solutions/digital-analytics/data-workbench.html?promoid=KAUCO","20130827192930","https://web.archive.org/","web","/_static/", "1377631770"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Multiple channel, cross-channel analytics, data workbench | Adobe Analytics</title> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="robots" content="noodp"/> <meta name="keywords" content=""/> <meta name="description" content="The Adobe Analytics multichannel data workbench lets you collect, process big data analytics. 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href="/web/20130827192930/http://www.adobe.com/products/creativecloud/students.html?marketSegment=EDU&promoid=KFKQD" id="Product_Topdestinationss_Students">Students</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/elements-family.html?promoid=JOLIV" id="Product_Topdestinationss_Elementsfamily">Elements family</a></li> </ul> </div> </div> <div class="SiteHeaderColumnDouble SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Adobe Creative Cloud</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/creativecloud.html?promoid=KAUBZ" id="Products_AdobeCreativeCloud_WhatisAdobeCreativeCloud">What is Adobe Creative Cloud?</a></li> </ul> <div class="SiteHeaderColumn-1"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/creativecloud/design.html?promoid=KFKPZ" id="Products_AdobeCreativeCloud_Design">Design</a></li> <li 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id="Products_AdobeCreativeCloud_Teams">Teams</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/creativecloud/enterprise.html?promoid=KFKPX" id="Products_AdobeCreativeCloud_Enterprise">Enterprise</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/creativecloud/enterprise/education.html?promoid=KFKQE" id="Products_AdobeCreativeCloud_Educationalinstitutions">Educational institutions</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/creativecloud/enterprise.html?promoid=KFKPY" id="Products_AdobeCreativeCloud_Government">Government</a></li> </ul> </div> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">Design and photography</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/photoshop.html?promoid=KAUCA" id="Products_DesignandPhotography_Photoshop">Photoshop</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/illustrator.html?promoid=KAUCB" id="Products_DesignandPhotography_Illustrator">Illustrator</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/indesign.html?promoid=KAUCC" id="Products_DesignandPhotography_InDesign">InDesign</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/muse.html?promoid=KAUCE" id="Products_DesignandPhotography_AdobeMuse">Adobe Muse</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/photoshop-lightroom.html?promoid=KAUCD" id="Products_DesignandPhotography_Lightroom">Lightroom</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Video</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/premiere.html?promoid=KAUCJ" id="Products_Video_AdobePremiere">Adobe Premiere</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/aftereffects.html?promoid=KAUCK" id="Products_Video_AfterEffects">After Effects</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">Web development and HTML5</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://html.adobe.com/edge/?promoid=KAGMS" target="_blank" id="Products_WebdevelopmentHTML5_EdgeToolsServices">Edge Tools & <span class="SiteHeaderIconNewWindowNoWrap">Services<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/dreamweaver.html?promoid=KAUCF" id="Products_WebdevelopmentHTML5_Dreamweaver">Dreamweaver</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://gaming.adobe.com/?promoid=KAUCG" target="_blank" id="Products_WebdevelopmentHTML5_Gaming"><span class="SiteHeaderIconNewWindowNoWrap">Gaming<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div> <div class="SiteHeaderColumnDouble SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Adobe Marketing Cloud</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/digital-marketing.html?promoid=KAUCL" id="Products_AdobeMarketingCloud_WhatisAdobeMarketingCloud">What is Adobe Marketing Cloud?</a></li> </ul> <div class="SiteHeaderColumn-1"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/digital-analytics.html?promoid=KAVVU" id="Products_AdobeMarketingCloud_Digitalanalytics">Digital analytics</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/social-marketing.html?promoid=KAVVV" id="Products_AdobeMarketingCloud_Socialmarketing">Social marketing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/web-experience-management.html?promoid=KAVVX" id="Products_AdobeMarketingCloud_Webexperiencemanagement">Web experience management</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/testing-targeting.html?promoid=KAVVW" id="Products_AdobeMarketingCloud_Testingandtargeting">Testing and targeting</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/media-optimization.html?promoid=KAVVY" id="Products_AdobeMarketingCloud_Mediaoptimization">Media optimization</a></li> </ul> </div> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">Analytics</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/sitecatalyst.html?promoid=KAUCM" id="Products_Analytics_SiteCatalyst">SiteCatalyst</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/discover.html?promoid=KAUCN" id="Products_Analytics_AdobeDiscover">Adobe Discover</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/insight.html?promoid=KAUCO" id="Products_Analytics_Insight">Insight</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Social</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/social-marketing.html?promoid=KAUCP" id="Products_Social_AdobeSocial">Adobe Social</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Experience Manager</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/cq.html?promoid=KAUCQ" id="Products_ExperienceManager_CQ">CQ</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/scene7.html?promoid=KAUCR" id="Products_ExperienceManager_Scene7">Scene7</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">Target</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/testandtarget.html?promoid=KAUCS" id="Products_Target_TestTarget">Test&Target</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/recommendations.html?promoid=KAUCT" id="Products_Target_Recommendations">Recommendations</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/searchandpromote.html?promoid=KAUCU" id="Products_Target_SearchPromote">Search&Promote</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Media Optimizer</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/adlens.html?promoid=KAUCV" id="Products_MediaOptimizer_AdLens">AdLens</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/audiencemanager.html?promoid=KAUCW" id="Products_MediaOptimizer_AudienceManager">AudienceManager</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/audienceresearch.html?promoid=KAUCX" id="Products_MediaOptimizer_AudienceResearch">AudienceResearch</a></li> </ul> </div> </div> </div> <div class="SiteHeaderColumnSingle SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Document services</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/acrobat.html?promoid=KAUCY" id="Products_DocumentServices_Acrobat">Acrobat</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/https://www.echosign.adobe.com/en/home.html?promoid=KAUDB" target="_blank" class="SiteHeaderLinkNewWindow" id="Products_DocumentServices_EchoSign"><span class="SiteHeaderIconNewWindowNoWrap">EchoSign<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/https://www.acrobat.com/formscentral/en/home.html?promoid=KAUCZ" target="_blank" id="Products_DocumentServices_FormsCentral"><span class="SiteHeaderIconNewWindowNoWrap">FormsCentral<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/https://www.acrobat.com/sendnow/en/home.html?promoid=KAUDA" target="_blank" id="Products_DocumentServices_SendNow"><span class="SiteHeaderIconNewWindowNoWrap">SendNow<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/https://www.acrobat.com/welcome/en/home.html?promoid=KAUDC" target="_blank" id="Products_DocumentServices_Acrobatcom"><span class="SiteHeaderIconNewWindowNoWrap">Acrobat.com<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> <p class="SiteHeaderPanelHeader">Publishing</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/digital-publishing-suite-family.html?promoid=JOLIU" id="Products_Publishing_DigitalPublishingSuite">Digital Publishing Suite</a></li> </ul> </div> </div> <br style="clear: both"/> <div class="SiteHeaderRow"> <ul class="SiteHeaderRightLink"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/catalog.html?promoid=JOOTH" id="Products_Seeallproducts">See all products</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shBusinessSolutions"> <a href="/web/20130827192930/http://www.adobe.com/solutions.html?promoid=KAWQJ" id="shBusinessSolutionsLink" class="SiteHeaderBarLink">Business solutions</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Double" id="BusinessSolutionsPanel"> <div class="SiteHeaderRow"> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">By business need</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/digital-analytics.html?promoid=JOLJB" id="BusinessSolutions_Bybusinessneed_Digitalanalytics">Digital analytics</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/digital-publishing.html?promoid=JOLJA" id="BusinessSolutions_Bybusinessneed_Digitalpublishing">Digital publishing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/acrobat.html?promoid=KAWSC" id="BusinessSolutions_Bybusinessneed_Documentmanagement">Document management</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/media-optimization.html?promoid=JOLIX" id="BusinessSolutions_Bybusinessneed_Mediaoptimization">Media optimization</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/social-marketing.html?promoid=JZPNO" id="BusinessSolutions_Bybusinessneed_Socialmarketing">Social marketing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/testing-targeting.html?promoid=KAXLU" id="BusinessSolutions_Bybusinessneed_Testingandtargeting">Testing and targeting</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/creativecloud/video.html?promoid=KAUDD" id="BusinessSolutions_Bybusinessneed_Videoeditingandserving">Video editing and serving</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://html.adobe.com/?promoid=JZEFF" target="_blank" class="SiteHeaderLinkNewWindow" id="BusinessSolutions_Bybusinessneed_Webdevelopment">Web <span class="SiteHeaderIconNewWindowNoWrap">development<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/web-experience-management.html?promoid=JOOYM" id="BusinessSolutions_Bybusinessneed_Webexperiencemanagement">Web experience management</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions.html?promoid=JOOTI" id="BusinessSolutions_Seeallbusinessneeds">See all business needs</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">By industry</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/broadcasting.html?promoid=JOLIY" id="BusinessSolutions_Byindustry_Broadcast">Broadcast</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/education.html?marketSegment=EDU&promoid=JOLIZ" id="BusinessSolutions_Byindustry_Education">Education</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/financial-services.html?promoid=KAUDE" id="BusinessSolutions_Byindustry_Financialservices">Financial services</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/government.html?promoid=KAUDF" id="BusinessSolutions_Byindustry_Government">Government</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/digital-publishing.html?promoid=KAUDG" id="BusinessSolutions_Byindustry_Publishing">Publishing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/retail.html?promoid=KAWSD" id="BusinessSolutions_Byindustry_Retail">Retail</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions.html?promoid=KAUDH" id="BusinessSolutions_Seeallindustries">See all industries</a></li> </ul> </div> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shSupportLearning"> <a href="https://web.archive.org/web/20130827192930/http://helpx.adobe.com/support/?promoid=KAWQK" id="shSupportLearningLink" class="SiteHeaderBarLink">Support & Learning</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="SupportLearningPanel"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeaderSmall">I need help</p> <ul> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://helpx.adobe.com/support/?promoid=JZEFP" id="SupportLearning_Ineedhelp_Products">Products</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://helpx.adobe.com/creative-cloud/topics/getting-started.html?promoid=JZEFO" id="SupportLearning_Ineedhelp_AdobeCreativeCloud">Adobe Creative Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://helpx.adobe.com/marketing-cloud.html?promoid=KAWSE" id="SupportLearning_Ineedhelp_AdobeMarketingCloud">Adobe Marketing Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://forums.adobe.com/index.jspa?promoid=JZEFM" target="_blank" id="SupportLearning_Ineedhelp_Forums"><span class="SiteHeaderIconNewWindowNoWrap">Forums<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">I want to learn</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://helpx.adobe.com/learning.html?promoid=KAUDK" id="SupportLearning_Iwanttolearn_Trainingandtutorials">Training and tutorials</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://training.adobe.com/certification.html?promoid=KAUDM" target="_blank" id="SupportLearning_Iwanttolearn_Certification"><span class="SiteHeaderIconNewWindowNoWrap">Certification<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/devnet.html?promoid=KAUDN" id="SupportLearning_Iwanttolearn_AdobeDeveloperConnection">Adobe Developer Connection</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/designcenter.html?promoid=KAUDO" id="SupportLearning_Iwanttolearn_AdobeDesignCenter">Adobe Design Center</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://tv.adobe.com/?promoid=KFELF" target="_blank" id="SupportLearning_Iwanttolearn_AdobeTV">Adobe <span class="SiteHeaderIconNewWindowNoWrap">TV<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/solutions/digital-marketing/guides.html?promoid=KAWSF" id="SupportLearning_Iwanttolearn_AdobeMarketingCenter">Adobe Marketing Center</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://labs.adobe.com/?promoid=JZEFQ" target="_blank" id="SupportLearning_Iwanttolearn_AdobeLabs">Adobe <span class="SiteHeaderIconNewWindowNoWrap">Labs<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shDownload"> <a href="/web/20130827192930/http://www.adobe.com/downloads/?promoid=KAWQL" id="shDownloadLink" class="SiteHeaderBarLink">Download</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="DownloadPanel"> <div class="SiteHeaderRow"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/downloads/?promoid=JZEFS" id="Download_Producttrials">Product trials</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://get.adobe.com/flashplayer/?promoid=JZEFT" id="Download_AdobeFlashPlayer">Adobe Flash Player</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://get.adobe.com/reader/?promoid=JZEFU" id="Download_AdobeReader">Adobe Reader</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://get.adobe.com/air/?promoid=JZEFV" id="Download_AdobeAIR">Adobe AIR</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/downloads/?promoid=JZEFW" id="Download_Seealldownloads">See all downloads</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shCompany"> <a href="/web/20130827192930/http://www.adobe.com/company.html?promoid=KAWQM" id="shCompanyLink" class="SiteHeaderBarLink">Company</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="CompanyPanel"> <div class="SiteHeaderRow"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/careers.html?promoid=JZEFX" id="Company_CareersatAdobe">Careers at Adobe</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/aboutadobe/invrelations/?promoid=JZEFZ" id="Company_InvestorRelations">Investor Relations</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/aboutadobe/pressroom/?promoid=JZEGA" id="Company_Newsroom">Newsroom</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/privacy.html?promoid=JZEGB" id="Company_Privacy">Privacy</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/corporate-responsibility.html?promoid=JZEFY" id="Company_CorporateResponsibility">Corporate Responsibility</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/customershowcase.html?promoid=KEWBG" id="Company_CustomerShowcase">Customer Showcase</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/company/contact.html?promoid=JZEGC" id="Company_Contactus">Contact us</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/company.html?promoid=JZPLK" id="Company_Morecompanyinfo">More company info</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shBuy"> <a href="/web/20130827192930/http://www.adobe.com/products/catalog/software._sl_id-contentfilter_sl_catalog_sl_software_sl_mostpopular.html?promoid=KAWQN" id="shBuyLink" class="SiteHeaderBarLink">Buy</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="BuyPanel"> <div class="SiteHeaderRow"> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/catalog/software.html?marketSegment=COM&promoid=KAWQO" id="Buy_Forpersonalandprofessionaluse">For personal and professional use</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/catalog/software._sl_id-contentfilter_sl_catalog_sl_education_sl_alledu.html?marketSegment=EDU&promoid=KAWQP" id="Buy_Forstudentseducatorsandstaff">For students, educators, and staff</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/small-business-pricing/software-catalog._sl_id-contentfilter_sl_catalog_sl_software_sl_creativecloudmembership.html?marketSegment=COM&promoid=JOLJE" id="Buy_Forsmallandmediumbusinesses">For small and medium businesses</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/volume-licensing.html?promoid=KAWQQ" id="Buy_VolumeLicensing">Volume Licensing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827192930/http://www.adobe.com/products/discount-software-coupons.html?promoid=KAWQR" id="Buy_Specialoffers">Special offers</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827192930/http://success.adobe.com/en/na/programs/rfi/dm_sales_inquiries.html?promoid=KAWSG" target="_blank" id="Buy_AdobeMarketingCloudsales">Adobe Marketing Cloud <span class="SiteHeaderIconNewWindowNoWrap">sales<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div>  <a href="/web/20130827192930/http://www.adobe.com/go/gnav_search" id="shSearchButton" class="SiteHeaderBarItem SiteHeaderSearchButton" style="display: none;">Search</a> <div class="SiteHeaderBarItem SiteHeaderBarItemLast"> </div> <div id="site-search" class="SiteHeaderSearch"> <input title="Search" type="text" id="search-input" name="term" maxlength="1000"/> <input type="hidden" id="searchbuddy-loc" name="loc" value="en_us"/> <button type="submit" id="search-submit" class="icon-replace search">Search</button> </div> </div> <div class="SiteHeaderUser"> <div id="shSignInBlock"> <a id="shInfo" class="SiteHeaderUserItem SiteHeaderInfo">Info</a> <a href="/web/20130827192930/http://www.adobe.com/account/sign-in.adobedotcom.html" id="shSignIn" class="SiteHeaderUserItem LinkStrong">Sign in</a> <div class="SiteHeaderPopPanelShadow width-250" id="InfoPanelShadow" style="display: none;"></div> <div class="SiteHeaderPopPanel width-250" id="InfoPanel" style="display: none;"> <div class="SiteHeaderPanelRow"> <span class="SiteHeaderPanelHeader">Why sign in?</span> Sign in to manage your account and access trial downloads, product extensions, community areas, and more. </div> </div> </div> <a href="/web/20130827192930/http://www.adobe.com/account.html" id="shWelcome" class="SiteHeaderUserItem SiteHeaderArrow LinkStrong" style="display: none;">Welcome, <span id="screenName"></span></a> <div class="SiteHeaderPopPanelShadow" id="WelcomePanelShadow" style="display: none;"></div> <div class="SiteHeaderPopPanel" id="WelcomePanel" style="display: none;"> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyAccount"> <a class="SiteHeaderPanelHeader" href="/web/20130827192930/http://www.adobe.com/go/gnavtray_myadobe_en_us">My Adobe</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyOrders"> <a class="SiteHeaderPanelHeader" href="/web/20130827192930/http://www.adobe.com/go/gnavtray_myadobe_myorders_en_us">My orders</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyInformation"> <a class="SiteHeaderPanelHeader" href="/web/20130827192930/http://www.adobe.com/go/gnavtray_myadobe_myinformation_en_us">My information</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyPreferences"> <a class="SiteHeaderPanelHeader" href="/web/20130827192930/http://www.adobe.com/go/gnavtray_myadobe_mypreferences_en_us">My preferences</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyProductsServices"> <a class="SiteHeaderPanelHeader" href="/web/20130827192930/http://www.adobe.com/go/gnavtray_myadobe_myproducts_services_en_us">My products and services</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shSignOut"> <a class="SiteHeaderPanelHeader" id="shSignOutLink" href="/web/20130827192930/http://www.adobe.com/cfusion/membership/logout.cfm">Sign out</a> </div> </div> <div id="MyCartLinkContainer"> <a href="/web/20130827192930/http://www.adobe.com/go/gnav_mycart_en_us" id="shMyCart" class="SiteHeaderUserItem SiteHeaderCart">My cart<span id="cartQuantity"></span></a> </div> <a href="/web/20130827192930/http://www.adobe.com/privacy.html" id="shPrivacy" class="SiteHeaderUserItem">Privacy</a> <a href="/web/20130827192930/http://www.adobe.com/go/gnav_myadobe_en_us" id="shMyAdobe" class="SiteHeaderUserItem">My Adobe</a> </div> </div> </form> <div id="SiteHeaderMobile" class="SiteHeaderMobile LayoutHidden LayoutSlim Text TextSmall"> <a href="/web/20130827192930/http://www.adobe.com/go/gnav_adobe_logo_en_us" id="shHomeMobile" class="SiteHeaderHome SiteHeaderHomeMobile">Adobe</a> <div class="SiteHeaderBar SiteHeaderBarMobile" id="shBarMobile"> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoLeftBorder" id="shProductsMobileSpan"><a href="/web/20130827192930/http://www.adobe.com/go/gnav_products_en_us" id="shProductsMobile" class="SiteHeaderBarLink">Products</a></span> <span class="SiteHeaderBarItemMobile" id="shSectionsMobileSpan"><a href="#" id="shSectionsMobile" class="SiteHeaderArrowMobile SiteHeaderBarLink">Sections</a></span> <span class="SiteHeaderBarItemMobile" id="shSectionsMobileBuy"><a href="/web/20130827192930/http://www.adobe.com/go/gnav_store_en_us" id="shBuyMobile" class="SiteHeaderBarLink">Buy</a></span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoRightBorder SiteHeaderBarItemMobileNoPadding"> </span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoRightBorder SiteHeaderBarItemFloatRight" id="shSearchMobileSpan"><a href="/web/20130827192930/http://www.adobe.com/go/gnav_search" id="shSearchMobile" class="SiteHeaderSearchButtonMobile">Search</a></span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoLeftBorder SiteHeaderBarItemFloatRight SiteHeaderBarItemMobileNoPadding"> </span> </div> <div class="SiteHeaderBarMobileExtend" id="shBarExtend"> <div id="shBarExtendSections" style="display: none;"> <div id="shBarExtendSections1" class="SiteHeaderBarMobileExtendSections"> <a href="/web/20130827192930/http://www.adobe.com/go/gnav_solutions_en_us" id="shSectionsSolutionsMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Solutions</a> <a href="/web/20130827192930/http://www.adobe.com/go/gnav_company_en_us" id="shSectionsCompanyMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Company</a> </div> <div id="shBarExtendSections2" class="SiteHeaderBarMobileExtendSections"> <a href="/web/20130827192930/http://www.adobe.com/go/gnav_help_en_us" id="shSectionsHelpMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Help</a> <a href="/web/20130827192930/http://www.adobe.com/go/gnav_learning_en_us" id="shSectionsLearningMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Learning</a> </div> </div> <div id="shBarExtendSearch" style="display: none;"> <form id="globalnav-search-mobile" class="SiteHeaderSearchMobileForm" name="globalnav-search-mobile" method="get" action="/web/20130827192930/http://www.adobe.com/go/gnav_search" accept-charset="utf-8"> <input title="Search" type="text" id="search-input-mobile" name="term" maxlength="1000"/> <button type="submit" id="search-submit-mobile">Search</button> </form> </div> </div> <div class="SiteHeaderUser"> <a href="/web/20130827192930/http://www.adobe.com/cfusion/membership/index.cfm?loc=en_us&nl=1" id="shSignInMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile LinkStrong">Sign in</a> <a href="/web/20130827192930/http://www.adobe.com/cfusion/membership/logout.cfm" id="shSignOutMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile LinkStrong" style="display: none;">Sign out</a> <a href="/web/20130827192930/http://www.adobe.com/privacy.html" id="shPrivacyMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile">Privacy</a> <a href="/web/20130827192930/http://www.adobe.com/go/gnav_myadobe_en_us" id="shMyAdobeMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile">My Adobe</a> </div> </div> <div class="hovercart"><div id="HoverCartModal"> <div class="CartHeaderPopPanelShadow HoverCartwidth" id="CartPanelShadow" style="display: none;"> <div class="CartHeaderPopPanel HoverCart" id="CartPanel"> <div id="HoverCartItem" class="RuleHBottom HoverCart-1-3 LayoutBigRowTop" style="display: none"> <div class="LayoutBreakAfter"> <div class="HoverCart-1 LayoutHItem"> <div style="padding-left:60px;" class=" LayoutBreakAfter LayoutPullout"> <div id="HoverCartBoxShotxyz" class="HoverCartBoxShot"> <a href=""> <img src="/web/20130827192930im_/http://www.adobe.com/solutions/digital-analytics/data-workbench.html?promoid=KAUCO" class="LayoutImage" alt=""/> </a> </div> <div style="float:left;width:100%" class="CPodCostCell"> <span class="TextStrong ProductName" id="HoverCartHeaderxyz"> <a href="#"> </a> </span> <div class="LayoutBigRowBottom" id="HoverCartDescriptionxyz"> </div> <span id="HoverCartPreOrderHardGoodMsgxyz" style="display:none;" class="TextWarning TextPostScript">Preorder Estimated Availability <span id="HoverCartPreOrderHardGoodMsgDatexyz">Date</span>. Your credit card will not be charged until the product is shipped. Estimated availability date is subject to change.</span> <span id="HoverCartPreOrderSoftGoodMsgxyz" style="display:none;" class="TextWarning TextPostScript">Preorder Estimated Availability <span id="HoverCartPreOrderSoftGoodMsgDatexyz">Date</span>. Your credit card will not be charged until the product is ready to download. Estimated availability date is subject to change.</span> </div> </div> </div> <div class="LayoutHItem HoverCart-2"> <div class="HoverCartQty"> Qty: <span id="HoverCartQtyxyz"> </span> </div> </div> <div class="LayoutRight"> <div class="CheckoutCostDark LayoutRight TextRight"> <span id="HoverCartPricexyz"> </span> <span id="HoverCartSubscriptionxyz" class="CheckoutSubscription"> </span> <div id="HoverCartVatPercentageLabelxyz" class="TextEm TextSmall" style="display:none; max-width: 100px;"><span id="HoverCartVatPercentagePreTextxyz"></span> <span id="HoverCartVatPercentagexyz"></span></div> </div> </div> </div> <div class="HoverCartEDUMessage LayoutBigCellBottom" style="display:none">Purchase requires verification of academic eligibility</div> </div> <div id="HoverCartContainer" class="LayoutBreakAfter" style=""></div> <a id="HoverCartMoreItems" class="LayoutBreakAfter" style="text-align: center;" href="/web/20130827192930/http://www.adobe.com/cart.html"></a> <div id="HoverCartButtons" class="HoverCart-1-3"> <table border="0" align="right" width="70%"> <tr> <td> <div class="TextRight HoverCartSubTotal">Subtotal</div> <div id="ExVatLabel" style="display:none" class="TextEm TextSmall TextRight"></div> </td> <td> <div class="LayoutRight TextRight"> <div class="CheckoutCostDark"> <span id="HoverCartSubTotal"> </span> </div> </div> </td> </tr> <tr id="HoverCartPromotionsRow"> <td> <div class="TextRight HoverCartPromotionsLabel HoverCartSubTotal">Promotions</div> </td> <td> <div class="LayoutRight TextRight"> <div class="CheckoutCostDark"> <span id="HoverCartPromotions"> </span> </div> </div> </td> </tr> <tr id="HoverCartShippingRow"> <td> <div class="TextRight HoverCartShippingLabel HoverCartSubTotal">Estimated shipping</div> </td> <td> <div class="LayoutRight TextRight"> <div class="CheckoutCostDark"> <span id="HoverCartShipping"> </span> </div> </div> </td> </tr> <tr id="HoverCartVATRow"> <td> <div class="TextRight HoverCartVATLabel HoverCartSubTotal">Tax</div> </td> <td> <div class="LayoutRight TextRight"> <div class="CheckoutCostDark"> <span id="HoverCartVat"> </span> </div> <div id="CartTaxHeader"> Calculated at checkout</div> </div> </td> </tr> <tr> <td><div class="RuleH"></div></td> <td><div class="RuleH"></div></td> </tr> <tr> <td> <div class="TextRight HoverCartTotalLabel HoverCartSubTotal">Total</div> </td> <td> <div class="LayoutRight TextRight"> <div class="CheckoutCostDark"> <span id="HoverCartTotal"> </span> </div> </div> </td> </tr> </table> <div class="LayoutBreak"></div> <div class="HoverCart-1-3 LayoutRight LayoutCellTop LayoutBreakAfter"> <a href="/web/20130827192930/http://www.adobe.com/cart.html" id="HoverCartCheckOut" class="CartButtonYellow CartShopCheckOut LayoutRight"><span class="CartBuyIconText">Review and Checkout</span></a> </div> </div> </div> </div> </div> <script> /*global jQuery,adobe*/ jQuery.createNs("Adobe.Cart.ShoppingCart"); Adobe.Cart.ShoppingCart.HoverCart = { MaxItems: "4", DisplayTime: "5000", MoreItemsTextSingular: "() more item in your cart", MoreItemsTextPlural: "() more items in your cart", MonthToMonthText: "per month", YearlyText: "per year" }; Adobe.Cart.TaxLabels = { TaxInclusiveText : "", TaxNotApplicable : "Tax not applicable" }; Adobe.Cart.ShoppingCart.GlobalVars = { CountryCode: "US", MarketSegment: "COM", AkamaiURLPrefix: "https://web.archive.org/web/20130827192930/http://wwwimages.adobe.com/www.adobe.com", PriceMonthText: "per month", PriceYearText: "per year", FullSubMonthText: "Month-to-month", FullSubYearText: "One-year", SubMonthText: "Monthly", SubYearText: "Annual", SubscriptionItemText: "NONE", TermTypeMonth: "MONTH", TermTypeYear: "YEAR", BackupDVDParent: "_PARENT", /* params: { cart, price, categoryPath, originalPrice, storeName, locale, usePrecision, type, taxCode, delimiter, showCentDelim, distributionMethod } */ getPriceLabel: function(params) { var currency = params.cart.currency; var params = { storeName: params.storeName, locale: params.locale, productKey: params.categoryPath, priceObject: { price: { orginalPriceWithoutTax: params.originalPrice, priceWithoutTax: params.price, taxCode: params.taxCode || "" }, priceTypeKey: params.distributionMethod }, currencyObject: { delimiter: params.delimiter || ",", formatString: currency.FORMATSTRING, iso3Code: currency.CODE, symbol: currency.SYMBOL, usePrecision: params.usePrecision }, showCentDelim : params.showCentDelim || false, type: params.type }; return params; }, isSubscription: function(serviceCommitment, termType) { return (serviceCommitment == this.SubscriptionItemText && (termType == this.TermTypeMonth || termType == this.TermTypeYear)); }, subscriptionItem: function(serviceCommitment, termType) { return (termType == this.TermTypeMonth && (serviceCommitment == this.TermTypeMonth || serviceCommitment == this.TermTypeYear)); }, getSubscriptionText: function(serviceCommitment, termType) { if (this.isSubscription(serviceCommitment, termType)) { if (termType === this.TermTypeMonth) { return this.SubMonthText; } else if (termType === this.TermTypeYear) { return this.SubYearText; } } else if (this.subscriptionItem(serviceCommitment, termType)) { if (serviceCommitment === this.TermTypeMonth) { return this.FullSubMonthText; } else if (serviceCommitment === this.TermTypeYear) { return this.FullSubYearText; } } return ""; }, getSubscriptionPriceText: function(serviceCommitment, termType) { if (this.isSubscription(serviceCommitment, termType)) { if (termType === this.TermTypeMonth) { return this.PriceMonthText; } else if (termType === this.TermTypeYear) { return this.PriceYearText; } } else if (this.subscriptionItem(serviceCommitment, termType)) { return this.PriceMonthText; } return ""; } }; </script> </div> <div id="modalContent" style="display:none;"></div> </div> </div> <div class="Link LayoutScrollH LayoutMaxH" id="top"> <div class="parbase compbase breadcrumb"><div class="LayoutHeader LayoutBreakAfter Link"> <div class="LayoutHeaderPath"> <div class="LayoutCellSides LinkStrong LayoutH IconAlign"> <span class="LayoutHItem LayoutSmallGutterRight"> <a href="/web/20130827192930/http://www.adobe.com/solutions/digital-marketing.html"> Adobe Marketing Cloud</a> </span> <span class="LayoutSmallGutterRight LayoutHItem">/</span> <span class="LayoutHItem LayoutSmallGutterRight"> <a href="/web/20130827192930/http://www.adobe.com/solutions/digital-analytics.html"> Adobe Analytics</a> </span> <span class="LayoutSmallGutterRight LayoutHItem">/</span> </div> </div> </div> </div> <div class="LayoutH"> <h1 id="subcrumb" class="TextH1 LayoutCellSides LayoutSmallCellVSides"> <a href="/web/20130827192930/http://www.adobe.com/solutions/digital-analytics.html" title="Adobe Analytics" target="_self">Adobe Analytics</a> / Data workbench</h1> </div> </div> <div class="TextSmall Link LayoutBreakAfter"> <div class="LayoutGrid-1-4 LayoutSlimGrid-1-2 LayoutWideGrid-1-6 LayoutWideNoBreak"> <div class="LayoutSlimGrid-1-2 LayoutWideGrid-1-4"> <div class="parbase subnav compbase subnavigation"></div> <div class="LayoutBody LayoutBreakAfter TextSmall"> <div class="bodycontent1 parsys"><div id="bodycontent1"> <div class="productintro parbase compbase section"><div> <div class="hr"><div class="LayoutRow RuleH"></div> </div> <div id="LayoutBody-Headline" class="LayoutBigCellVSides"> <div class="LayoutBreakAfter"> <h2 class="TextLarger TextLight LayoutSmallRowBottom LayoutCellSides"> Understand your customers: online, offline, everywhere.</h2> <div class="TextLarge TextLight SemanticPhrase LayoutCellSides"> <p>Get a 360-degree view of your customers. With the data workbench from Adobe, you can collect, process, analyze, and visualize Big Data from online and offline customer interactions. More importantly, Adobe® Analytics does it in real time and at scale, so you can quickly turn terabytes of information into actionable information that can be shared with stakeholders and used to make decisions that can improve the performance of your business.</p> </div> </div> </div> </div> </div> <div class="LayoutBreakAfter VerticalBarOverflow"><div class="LayoutGrid-1-2 LayoutSlimGrid-1-2"><div class="parbase compbase subtitle section"><div class="LayoutCellVSides LayoutCellSides LayoutH"> <h2 class="TextH3 LinkHide LayoutHItem"> Features of the Adobe Analytics<br>data workbench</h2> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Personalized customer targeting</h3> <div> <p>Bring together data from both your online and offline marketing channels to provide deeper insights around customer behaviors.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Online and offline insight for retail</h3> <div> <p>Analyze constantly changing data volumes, including data from point-of-sale, kiosk, and inventory systems, as well as from multiple web properties. Uncover behaviors and trends across channels and then target customers through the best avenues.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Online and offline insight for call centers</h3> <div> <p>Understand how customers are navigating across various channels, such as web, live chat, IVR, and interactions with call center agents. Overlay customer satisfaction and customer sentiment to find the right balance between servicing cost and customer satisfaction.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Engagement scoring</h3> <div> <p>Develop detailed, accurate engagement scores based on online and offline activity to personalize content, better identify where buyers are in the purchase cycle, and give sales teams more meaningful customer information.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Campaign attribution</h3> <div> <p>Look at the sequencing of all the campaigns and events that touched prospects or customers before they converted. Use this information to develop campaign-attribution models that include both online and offline strategies.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Advanced display attribution and retargeting</h3> <div> <p>See which display ads people saw on third-party sites prior to arriving at your site, even days before. Know which banner ads are the most effective and should be used in more campaigns.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> <a href="/web/20130827192930/http://www.adobe.com/solutions/digital-analytics/analytics-reporting-capabilities.html" title="See other analytics capabilities ›">See other analytics capabilities ›</a></h3> </div> </div> </div> </div><div class="LayoutGrid-3-4 LayoutSlimGrid-1-2"><div class="parbase compbase subtitle section"><div class="LayoutCellVSides LayoutCellSides LayoutH"> <h2 class="TextH3 LinkHide LayoutHItem"> Additional resources</h2> </div> </div> <div class="parbase compbase section smallviewpoint"><div class="LayoutRow LayoutCellSides"> <div class="LayoutRow"> <img title="thumb-data-workbench-webinar-327x183" alt="thumb-data-workbench-webinar-327x183" class="cq-dd-image ImageShadow LayoutImage" src="https://web.archive.org/web/20130827192930im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/digital-marketing/digital-analytics/images/thumb-data-workbench-webinar-327x183.jpg.adimg.mw.327.png"/></div> <div class="TextLarge TextLight"> <p>Your data holds valuable secrets. Unveil hidden insights in your data with new predictive marketing tools and tips.<br> <a target="_blank" href="https://web.archive.org/web/20130827192930/http://apps.enterprise.adobe.com/go/701a0000000myZWAAY">Watch the webinars ›</a></p> </div> <a href="https://web.archive.org/web/20130827192930/http://apps.enterprise.adobe.com/go/701a0000000myZWAAY" class="TextH4" target="_blank"></a></div> </div> <div class="hr section"><div class="LayoutRow RuleH"></div> </div> <div class="ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-digital-analytics-data-workbench-bodycontent1-ttt" style="padding-left:69px;" class="LayoutSlimGridReset LayoutBreakAfter LayoutPullout"> <div style="width:58px;float:left;clear:left;position:relative;left:-69px;margin-right:-69px" class="PulloutItem LayoutSlimGridColReset"> <div> <a href="https://web.archive.org/web/20130827192930/http://apps.enterprise.adobe.com/go/701a0000000meEAAAY" target="_blank"><img title="Lenovo" alt="Lenovo" class="cq-dd-image ImageShadow LayoutRow LayoutImage" src="https://web.archive.org/web/20130827192930im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/digital-marketing/digital-analytics/images/thumb-data-workbench-lenovo-58x43.jpg.adimg.mw.58.png"/></a></div> </div><div style="float:left;width:100%" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> <a href="https://web.archive.org/web/20130827192930/http://apps.enterprise.adobe.com/go/701a0000000meEAAAY" title="Lenovo" target="_blank">Lenovo</a></h3> <div class="LayoutSmallRow"> <p><i>By analyzing data combined from six sources (web, post purchase survey, CRM, call center, email, and live chat), Adobe Analytics helps to identify customer satisfaction issues, so we can resolve them quickly.</i></p> <p> </p> <p><b>— Ashish Braganza, senior manager of global<br> business intelligence at Lenovo</b></p> </div> </div> </div> </div> </div> </div> </div></div></div></div> </div></div> <div class="LayoutGrid-1-4 LayoutWideNoBreak LayoutSlimGrid-1-2 LayoutWideGrid-5-6"> <div class="LayoutWideNoBreak"> <div class="bodycontent2 parsys parsys_reflow"><div id="bodycontent2"> </div> </div> <div class="parsys bodycontent3 parsys_reflow"><div id="bodycontent3"> </div> </div> </div> <div class="LayoutBreakAfter"> <div class="LayoutGrid-1 LayoutSlimGrid-1 LayoutZero LayoutHidden"> <div class="parbase manuallinklist compbase linklist2 inheritedlinklist"></div> </div> <div class="LayoutGrid-2 LayoutSlimGrid-2 LayoutZero LayoutHidden LayoutFlushLeft"> <div class="parbase manuallinklist compbase inheritedlinklist linklist3"></div> </div> <div class="LayoutGrid-3 LayoutSlimGrid-1 LayoutWideColumnBreak LayoutFlushLeft LayoutZero LayoutHidden"> <div class="parbase manuallinklist compbase linklist1 inheritedlinklist"></div> </div> <div class="LayoutGrid-4 LayoutSlimGrid-2 LayoutFlushLeft"> <div class="pagetools"><div 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rightRailTopAd"></div> <div class="display conversionpoddisplay"><script language="javascript"> jQuery.createNs("Adobe.PageInfo.Labels"); Adobe.PageInfo.Labels.ConversionPod = { priceDescriptions : { "FULL" : "", "UPGRADE" : "Upgrade from" } } </script> <div class="LayoutRow CPodGray"> <div id="CPod" class="CPod"> <div id="CPodParent1" style="display:none"> <div class="convpod"> <div class="CPodHeader CPodTitle CPodShadowTop" id="CPodHeader1"> </div> <div class="CPodContent">  <div class="CpodItemContainer SubPodItemContainer"> <div class="CPodCell CPodRowBottom CPodShadowTop" id="CPodDescription1"> <div class="CPodTitle CPodShadowTop"> <a href="/web/20130827192930/http://www.adobe.com/solutions/digital-analytics.html" class="CPodHeaderLinkSelector"><span class="SubPodHeaderTitle">Adobe Analytics</span> </a></div> <span class="SubPodDescription"> <p>Find out more about the solution.</p> </span> </div> <div class="LayoutBreakAfter CpodConfigContainer"> </div> <div class="CPodBoxCell CpodConfigCTAContainer"> <div style="padding-left:87px;" class="LayoutBreakAfter LayoutBreakAfter LayoutPullout"> <div class="SubPodBoxShot" style="width:80px;float:left;clear:left;position:relative;left:-87px;margin-right:-87px" id="CPodBoxShot1"> <a href="/web/20130827192930/http://www.adobe.com/solutions/digital-analytics.html"> <![if !IE 6]><img title="Adobe Analytics" alt="Adobe Analytics" class="cq-dd-image" src="https://web.archive.org/web/20130827192930im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/images/shared/product_mnemonics/80x80/adobe-analytics-80x80.png.adimg.mw.80.png"/><![endif]> </a></div> <div style="float:left;width:100%;" class="CPodCostCell CPodDetail"> <div id="cpod1377630415072-CPodUpgrade" class="CPodCost CPodUpgrade"> </div> <div class="CPodCost cpod1377630415072-PriceLabel productPriceContainerCPod" id="CPodPrice1"> <div class="priceContainer"></div> <a class="CPodPricePlaceHolder" href="#" prodkey="" pricetype="UPGRADE" pricetypeedu="FULL"></a> </div> <div id="cpod1377630415072-PriceLabel" class="CartCost LayoutImageLeft LayoutCellRight CPodConfigPriceLabel"></div> <div id="cpod1377630415072-CPodSubscription" class="CPodSubscription"> </div> <div class="CPodFees CPodShadowTop CPodSpacer"> <div id="CPodTax" style="display:none;"></div> </div> <div class="CPodButtonWrap LayoutBreakAfter" id="cpod1377630415072"> <div> <span id="CPodBuy1" class="ConvPodBuyLinkContainer"> <a href="https://web.archive.org/web/20130827192930/http://apps.enterprise.adobe.com/go/701a0000000lXcSAAU" class="BuyLinkOverride CPodButton CPodButtonYellow CPodButtonFull" prodkey="">Contact us</a> </span> <br clear="all"/> <div id="CPodContactInfo" class="CPodContactInfo"> Sales: 877-722-7088</div> </div> </div> </div> </div> <div class="CPodRowTop" style="display:none; text-align:center;" id="cpod1377630415072-EDUMessage"> <span style="display:table-cell; vertical-align:top; text-align:center; color:#CCCCCC" class="CPodShadowTop"> Purchase requires verification of academic eligibility</span> </div> </div>  <div class="CPodCell CPodRowTop LayoutBreakAfter CPodOffer-"> <div style="padding-left:20px;" class=" LayoutBreakAfter LayoutPullout"> <div style="width:16px;float:left;clear:left;position:relative;left:-20px;margin-right:-20px" class="SubPodOfferIcon" id="CPodOfferIcon1"> </div>  <div style="float:left;width:100%" class="CPodPromotion-blue CPodShadowTop SubPodOffers" id="CPodOffers1"> </div>  </div> </div> </div>  <div style="display:none"> <div class="LayoutRowTop EDURuleH"></div> <div id="CPodEDUSelector" class="CPodEDUSelector LayoutCellTop LayoutSmallCellBottom TextCenter" style="display:none;"> <a href="#" id="EDUModalLink" class="CPodEDUSelectorLink">Student and teacher pricing ›</a> </div> <div id="CPodEDUToggle" class="CPodEDUToggle LayoutCellTop LayoutSmallCellBottom TextCenter" style="display:none;"> <a href="#" class="CPodEDUToggleLink">Not a student or teacher?</a> </div> </div>  </div> </div> 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href="/web/20130827192930/http://www.adobe.com/products/creativecloud.html?promoid=JQPER">Adobe Creative Cloud</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconCS" href="/web/20130827192930/http://www.adobe.com/products/cs6.html?promoid=KFHNH">Creative Suite 6</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconOMS" href="/web/20130827192930/http://www.adobe.com/solutions/digital-marketing.html?promoid=JOPBY">Adobe Marketing Cloud</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconAcrobat" href="/web/20130827192930/http://www.adobe.com/products/acrobat.html?promoid=JOPBV">Acrobat</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconPS" href="/web/20130827192930/http://www.adobe.com/products/photoshop.html?promoid=JOPCB">Photoshop</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconDPS" href="/web/20130827192930/http://www.adobe.com/products/digital-publishing-suite-family.html?promoid=JOPBZ">Digital Publishing Suite</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconElements" href="/web/20130827192930/http://www.adobe.com/products/elements-family.html?promoid=JOPBX">Elements family</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconSC" href="/web/20130827192930/http://www.adobe.com/products/sitecatalyst.html?promoid=KFGCH">SiteCatalyst</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts" href="/web/20130827192930/http://www.adobe.com/education.html?marketSegment=EDU&promoid=JUTMH">For education</a></li> </ul> </div> </div> <div class="LayoutGrid-2 LayoutSlimGrid-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130827192930/http://www.adobe.com/downloads/?promoid=JOPDB">Download</a></h4> <ul class="SiteFooterLinkList SiteFooterLinkListBottom"> <li><a href="/web/20130827192930/http://www.adobe.com/downloads/?promoid=KEWBH">Product trials</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_adobe_reader">Adobe Reader</a></li> <li><a href="https://web.archive.org/web/20130827192930/http://get2.adobe.com/flashplayer/?promoid=KFHNI">Adobe Flash Player</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_adobe_air">Adobe AIR</a></li> </ul> </div> </div> <div class="LayoutGrid-3 LayoutSlimGrid-1 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_help">Support & Learning</a></h4> <ul class="SiteFooterLinkList"> <li><a href="https://web.archive.org/web/20130827192930/http://helpx.adobe.com/support.html?promoid=JZEFP">Product help</a></li> <li><a href="https://web.archive.org/web/20130827192930/http://forums.adobe.com/index.jspa?promoid=JOPCT" target="_blank">Forums</a></li> </ul> </div> </div> <div class="LayoutGrid-4 LayoutSlimGrid-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130827192930/http://www.adobe.com/buy.html?promoid=JOPCV">Buy</a></h4> <ul class="SiteFooterLinkList"> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_homeuse">For personal and professional use</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_students_store">For students, educators, and staff</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/products/small-business-pricing/software-catalog._sl_id-contentfilter_sl_catalog_sl_software_sl_creativecloudmembership.html?marketSegment=COM&promoid=JOPCY">For small and medium businesses</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_licensingprograms">Volume Licensing</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_special_offers">Special offers</a></li> </ul> </div> </div> <div class="LayoutGrid-5 LayoutSlimGrid-1-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130827192930/http://www.adobe.com/company.html?promoid=JOPDG">Company</a></h4> <ul class="SiteFooterLinkList"> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_news_room">News room</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_partner_programs">Partner programs</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_corporate_social_responsibility">Corporate responsibility</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_career_opportunities">Career opportunities</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_investor_relation">Investor Relations</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_events">Events</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_legal">Legal</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/go/gffooter_security">Security</a></li> <li><a href="/web/20130827192930/http://www.adobe.com/company/contact.html?promoid=JOPDO">Contact Adobe</a></li> </ul> </div> </div> <div class="LayoutGridBreak"> <div class="LayoutCellSides LayoutCellBottom"> <div class="SiteFooterRegionSelector TextInvert LinkInvert LinkStrong"> <a href="/web/20130827192930/http://www.adobe.com/go/gffooter_choose_region" id="sfRegion" class="SiteFooterMenuItemIcon SiteFooterMenuItemIconRegionBlue">Choose your region</a> <span id="sfRegionSet" class="SiteFooterMenuItemIcon SiteFooterMenuItemIconRegionBlack" style="display: none;">United States <a href="/web/20130827192930/http://www.adobe.com/go/gffooter_choose_region" id="sfRegionChange">(Change)</a></span> </div> <div class="SiteFooterRegionPanel SiteFooterRegionPanelEvidon" id="RegionPanel" style="display: none;"> <div class="SiteFooterRegionPanelHeader"> <span class="SiteFooterMenuItemIcon 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onclick="changeRegion('fr');">France</a></li> <li lang="de"><a onclick="changeRegion('de');">Deutschland</a></li> <li lang="en"><a onclick="changeRegion('eeurope');">Greece - English</a></li> <li lang="hu"><a onclick="changeRegion('hu');">Magyarország</a></li> <li lang="en"><a onclick="changeRegion('ie');">Ireland</a></li> <li lang="en"><a onclick="changeRegion('il_en');">Israel - English</a></li> <li lang="he"><a onclick="changeRegion('il_he');">ישראל - עברית</a></li> <li lang="it"><a onclick="changeRegion('it');">Italia</a></li> <li lang="lv"><a onclick="changeRegion('lv');">Latvija</a></li> <li lang="lt"><a onclick="changeRegion('lt');">Lietuva</a></li> <li lang="de"><a onclick="changeRegion('lu_de');">Luxembourg - Deutsch</a></li> <li lang="en"><a onclick="changeRegion('lu_en');">Luxembourg - English</a></li> <li lang="fr"><a onclick="changeRegion('lu_fr');">Luxembourg - Français</a></li> </ul> </div> <div class="Column-3"> <ul> <li lang="en"><a onclick="changeRegion('eeurope');">Malta - English</a></li> <li lang="ar"><a onclick="changeRegion('mena_ar');">الشرق الأوسط وشمال أفريقيا - اللغة العربية</a></li> <li lang="en"><a onclick="changeRegion('mena_en');">Middle East and North Africa - English</a></li> <li lang="fr"><a onclick="changeRegion('mena_fr');">Moyen-Orient et Afrique du Nord - Français</a></li> <li lang="nl"><a onclick="changeRegion('nl');">Nederland</a></li> <li lang="no"><a onclick="changeRegion('no');">Norge</a></li> <li lang="pl"><a onclick="changeRegion('pl');">Polska</a></li> <li lang="pt"><a onclick="changeRegion('pt');">Portugal</a></li> <li lang="ro"><a onclick="changeRegion('ro');">România</a></li> <li lang="ru"><a onclick="changeRegion('ru');">Россия</a></li> <li lang="sr"><a onclick="changeRegion('rs');">Srbija</a></li> <li lang="sk"><a onclick="changeRegion('sk');">Slovensko</a></li> <li lang="sl"><a onclick="changeRegion('si');">Slovenija</a></li> <li lang="es"><a 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lang="ko"><a onclick="changeRegion('kr');">한국</a></li> <li lang="en"><a onclick="changeRegion('nz');">New Zealand</a></li> <li lang="zh"><a onclick="changeRegion('tw');">台灣</a></li> </ul> <p class="SiteFooterRegionPanelRegionHeader">Southeast Asia</p> <ul> <li lang="en"><a onclick="changeRegion('sea');">Includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam - English</a></li> </ul> </div> </div> </div> </div> </div> <div class="LayoutGridBreak"> <div class="LayoutCellSides"> <hr/> </div> </div> <div class="LayoutGrid-1-5 LayoutSlimGrid-1-2 LinkInvert LinkStrong"> <div class="LayoutCellSides LayoutCellBottom LinkInvert"> <p class="SiteFooterRow TextSmall">Copyright © 2013 Adobe Systems Incorporated. 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