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<!Doctype html> <html lang='en'> <head> <title>Characterized Filmic Drinkware : Wicked-Inspired Drinkware</title> <link rel='canonical' href='https://www.trendhunter.com/trends/wickedinspired-drinkware' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Characterized Filmic Drinkware Wicked-Inspired Drinkware'/> <meta name='description' content='Wicked-Inspired Drinkware - Wicked-Inspired Drinkware is being introduced as part of Starbucks’ collaboration with Universal Pictures to celebrate the holiday release of...'/> <meta name='keywords' content='Wicked-Inspired Drinkware, wickedinspired-drinkware'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/548/wickedinspired-drinkware.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/548/wickedinspired-drinkware.jpeg?auto=webp'/> <meta property='og:title' content='Characterized Filmic Drinkware' /> <meta property='og:description' content='Wicked-Inspired Drinkware - Wicked-Inspired Drinkware is being introduced as part of Starbucks’ collaboration with Universal Pictures to celebrate the holiday release of...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/wickedinspired-drinkware'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/548/wickedinspired-drinkware.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/548/wickedinspired-drinkware.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/wickedinspired-drinkware'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17320.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Wicked-Inspired Drinkware is being introduced as part of Starbucks' collaboration with Universal Pictures to celebrate the holiday release of the cinematic event Wicked. Specifically, this new collection features drinkware inspired by the Emerald City and its iconic characters. Beginning November 7, "participating stores in the United States, Canada, and select international markets will offer a variety of cold cups, tumblers, keychains, and additional items." This limited-edition collection includes vibrant shades of "pink, bold green, and glistening gold, and will be available while supplies last." Notably, the drinkware is organized into two distinct categories, 'Glinda's Collection' and 'Elphaba's Collection.' Within Glinda's Collection, consumers will find three items, the 'Prism Cold Cup with Wand Straw Topper,' the 'Pink Glitter Cold Cup,' and the 'Pearl Tumbler with a “G” Charm.' In contrast, the Elphaba Collection features the 'Pleated Glow-in-the-Dark Cold Cup with Broom Straw Topper,' the 'Defy Gravity Glow-in-the-Dark Cold Cup,' and the 'Gemstone Cold Cup with Emerald City Straw Topper.'","datePublished":"2024-10-21T17:45:30Z","headline":"Characterized Filmic Drinkware","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2024-10-21T17:45:30Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/wickedinspired-drinkware"},"author":{"@type":"Person","name":"Debra John","url":"https:\/\/www.trendhunter.com\/DebraJ"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/548\/wickedinspired-drinkware.jpeg?auto=webp","width":800,"height":400}} </script> <style> :root{--btn-hover:#EA2027}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; 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src='https://cdn.trendhunterstatic.com/phpthumbnails/545/545339/545339_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Limited-Edition Film-Inspired Apparel</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Characterized Filmic Drinkware' class='gal__mainImage' data-btn='gallerynext' width=1400 height=700 data-src='https://cdn.trendhunterstatic.com/thumbs/548/wickedinspired-drinkware.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/548/548759/548759_1_230.jpeg?auto=webp 230w, 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class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='545031' data-pn='1'> <img loading='lazy' alt='Cartoon Cat-Themed Drinkware Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/545/545031/545031_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='545683' data-pn='1'> <img loading='lazy' alt='Enchanting Film-Inspired Capsules Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/545/545683/545683_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='545683' data-pn='2'> <img loading='lazy' alt='Enchanting Film-Inspired Capsules Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/545/545683/545683_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>34</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvd2lja2VkaW5zcGlyZWQtZHJpbmt3YXJlIiwiYWQiOiJjbGVhbnRoZXNreS1iMy0yIn0%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-2' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-2.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Starbucks Debuts Wicked-Inspired Drinkware</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/DebraJ'>Debra John</a> — October 21, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/marketing'>Marketing</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.instagram.com/p/DBYyJnrRysA/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram</a> & <a target='_blank' href='https://www.starbucks.ca/1' class='tha__referenceLink' rel='nofollow noreferrer'>starbucks</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwickedinspired-drinkware","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Characterized+Filmic+Drinkware+-+Starbucks+Debuts+Wicked-Inspired+Drinkware&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwickedinspired-drinkware","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwickedinspired-drinkware&title=Characterized+Filmic+Drinkware+-+Starbucks+Debuts+Wicked-Inspired+Drinkware","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwickedinspired-drinkware&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Characterized+Filmic+Drinkware+-+Starbucks+Debuts+Wicked-Inspired+Drinkware","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Wicked-Inspired Drinkware is being introduced as part of Starbucks' collaboration with Universal Pictures to celebrate the holiday release of the cinematic event Wicked. Specifically, this new collection features drinkware inspired by the Emerald City and its iconic characters.<br /> <br /> Beginning November 7, "participating stores in the United States, Canada, and select international markets will offer a variety of cold cups, tumblers, keychains, and additional items." This limited-edition collection includes vibrant shades of "pink, bold green, and glistening gold, and will be available while supplies last." Notably, the drinkware is organized into two distinct categories, 'Glinda's Collection' and 'Elphaba's Collection.'<br /> <br /> Within Glinda's Collection, consumers will find three items, the 'Prism Cold Cup with Wand Straw Topper,' the 'Pink Glitter Cold Cup,' and the 'Pearl Tumbler with a “G” Charm.' In contrast, the Elphaba Collection features the 'Pleated Glow-in-the-Dark Cold Cup with Broom Straw Topper,' the 'Defy Gravity Glow-in-the-Dark Cold Cup,' and the 'Gemstone Cold Cup with Emerald City Straw Topper.'<br /> <br /> Image Credit: Starbucks</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Pop-culture-driven Product Lines - </b>Collaborations between major brands and film franchises, like Starbucks and Wicked, are crafting unique merchandise that generates buzz and deepens consumer engagement.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Limited-edition Merchandise Craze - </b>Exclusive, time-sensitive products, such as Starbucks' limited-edition drinkware, tap into consumer FOMO (Fear of Missing Out) to drive immediate sales and brand loyalty.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Character-themed Collections - </b>Creating product lines around beloved characters, exemplified by Glinda's and Elphaba's collections, caters to fans' emotional connections and encourages themed collecting.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Accessories Market - </b>Specialty drinkware inspired by cultural moments can elevate brand positioning and attract a specific consumer segment interested in collectible and thematic items.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Merchandising - </b>Companies are leveraging blockbuster movies and popular stories to create lucrative, co-branded merchandise that makes a substantial impact in the retail market.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail Collaboration Ventures - </b>Partnerships between well-known retail brands and entertainment giants are innovating the way merchandise is designed and marketed to diverse international audiences.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.6</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div 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src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547018/547018_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Whimsical Film-Inspired Makeup Sets</div> <div class='thar__title2'>The r.e.m. beauty x Wicked Collab Boasts Character Sets</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:88%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:12%'></div> </div> </a><a data-is='230c' data-id='548237' data-pc='3' href='/trends/wicked-x-crocs' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Whimsical Film-Based Clogs' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/548/548237/548237_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Whimsical Film-Based Clogs</div> <div class='thar__title2'>The Wicked x Crocs Collaboration Reinterprets the Witches of Oz</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:84%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:16%'></div> </div> </a><a data-is='230c' data-id='548470' data-pc='3' href='/trends/beis-travel' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Witchy Luggage Capsule Collections' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/548/548470/548470_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Witchy Luggage Capsule Collections</div> <div class='thar__title2'>Béis Travel Has Unveiled a New Collaboration with Wicked</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:71%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:29%'></div> </div> </a><a 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<div class='thar__text'> <div class='thar__title1'>Top 100 Marketing Trends in October</div> <div class='thar__title2'>Froom Cheese Lover Societies to Humorous Payment Campaigns</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:97%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:3%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"548759":{"cn":"Marketing","cu":"marketing","t1":"Characterized Filmic Drinkware","pc":"5","ab":"<h2 class='tha__title2'>Starbucks Debuts Wicked-Inspired Drinkware<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 21, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/p\/DBYyJnrRysA\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www.starbucks.ca\/1' class='tha__referenceLink' rel='nofollow noreferrer'>starbucks<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwickedinspired-drinkware\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Characterized+Filmic+Drinkware+-+Starbucks+Debuts+Wicked-Inspired+Drinkware&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwickedinspired-drinkware\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwickedinspired-drinkware&title=Characterized+Filmic+Drinkware+-+Starbucks+Debuts+Wicked-Inspired+Drinkware\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwickedinspired-drinkware&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Characterized+Filmic+Drinkware+-+Starbucks+Debuts+Wicked-Inspired+Drinkware\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Wicked-Inspired Drinkware is being introduced as part of Starbucks' collaboration with Universal Pictures to celebrate the holiday release of the cinematic event Wicked. Specifically, this new collection features drinkware inspired by the Emerald City and its iconic characters.<br \/>\n<br \/>\nBeginning November 7, \"participating stores in the United States, Canada, and select international markets will offer a variety of cold cups, tumblers, keychains, and additional items.\" This limited-edition collection includes vibrant shades of \"pink, bold green, and glistening gold, and will be available while supplies last.\" Notably, the drinkware is organized into two distinct categories, 'Glinda's Collection' and 'Elphaba's Collection.'<br \/>\n<br \/>\nWithin Glinda's Collection, consumers will find three items, the 'Prism Cold Cup with Wand Straw Topper,' the 'Pink Glitter Cold Cup,' and the 'Pearl Tumbler with a \u201cG\u201d Charm.' In contrast, the Elphaba Collection features the 'Pleated Glow-in-the-Dark Cold Cup with Broom Straw Topper,' the 'Defy Gravity Glow-in-the-Dark Cold Cup,' and the 'Gemstone Cold Cup with Emerald City Straw Topper.'<br \/>\n<br \/>\nImage Credit: Starbucks<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Pop-culture-driven Product Lines - <\/b>Collaborations between major brands and film franchises, like Starbucks and Wicked, are crafting unique merchandise that generates buzz and deepens consumer engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Limited-edition Merchandise Craze - <\/b>Exclusive, time-sensitive products, such as Starbucks' limited-edition drinkware, tap into consumer FOMO (Fear of Missing Out) to drive immediate sales and brand loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Character-themed Collections - <\/b>Creating product lines around beloved characters, exemplified by Glinda's and Elphaba's collections, caters to fans' emotional connections and encourages themed collecting.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Accessories Market - <\/b>Specialty drinkware inspired by cultural moments can elevate brand positioning and attract a specific consumer segment interested in collectible and thematic items.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Merchandising - <\/b>Companies are leveraging blockbuster movies and popular stories to create lucrative, co-branded merchandise that makes a substantial impact in the retail market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail Collaboration Ventures - <\/b>Partnerships between well-known retail brands and entertainment giants are innovating the way merchandise is designed and marketed to diverse international audiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='548759'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:96%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:4%;'><\/div><\/div>","u":"\/trends\/wickedinspired-drinkware","t":"Characterized Filmic Drinkware : Wicked-Inspired Drinkware"},"545031":{"cn":"Marketing","cu":"marketing","t1":"Cartoon Cat-Themed Drinkware","pc":"1","ab":"<h2 class='tha__title2'>Starbucks and Hello Kitty Launch a Cartoonish Cup Collection<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 September 6, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/stories.starbucks.com\/asia\/stories\/2024\/starbucks-and-hello-kitty-come-together-in-fun\/' class='tha__referenceLink' rel='nofollow noreferrer'>stories.starbucks<\/a> & <a target='_blank' href='https:\/\/www.asiaone.com\/lifestyle\/cuteness-overload-starbucks-and-hello-kitty-launching-exclusive-collection-sept-10' class='tha__referenceLink' rel='nofollow noreferrer'>asiaone<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fhello-kitty-2\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Cartoon+Cat-Themed+Drinkware+-+Starbucks+and+Hello+Kitty+Launch+a+Cartoonish+Cup+Collection&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fhello-kitty-2\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fhello-kitty-2&title=Cartoon+Cat-Themed+Drinkware+-+Starbucks+and+Hello+Kitty+Launch+a+Cartoonish+Cup+Collection\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fhello-kitty-2&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Cartoon+Cat-Themed+Drinkware+-+Starbucks+and+Hello+Kitty+Launch+a+Cartoonish+Cup+Collection\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Starbucks has teamed up with Sanrio to release a limited-edition range of merchandise and two exclusive apple-themed beverages to celebrate Hello Kitty's 50th anniversary. This collaboration blends Hello Kitty's nostalgic charm with Starbucks\u2019 signature flair, creating a memorable experience for fans and customers alike.<br \/>\n<br \/>\nThe line consists of the Apple Pie Cream Frappuccino Blended Beverage, Mama's Apple Pie, Red Apple Frozen Tea, and the Teavana Zen Clouds Oolong Tea.<br \/>\n<br \/>\nBoth drinks and the exclusive Hello Kitty merchandise are expected to be a popular release among fans. The merchandise line consists of seven styles of ceramic mugs, water bottles, and stainless-steel tumblers, providing fans with stylish vessels to transport their beverage.<br \/>\n<br \/>\nThe Hello Kitty x Starbucks collection will be sold across 13 markets in the Asia-Pacific region.<br \/>\n<br \/>\nImage Credit: Starbucks<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Collaborative Branded Merchandise - <\/b>Brands leveraging partnerships like Starbucks and Hello Kitty can create a unique fusion of their identities, fostering deeper customer engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Nostalgia-infused Product Lines - <\/b>Utilizing beloved nostalgic characters such as Hello Kitty in product lines can generate strong emotional connections and drive consumer interest.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Region-specific Limited Editions - <\/b>Offering region-specific limited-edition products allows brands to cater to local markets while creating a sense of exclusivity and scarcity.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Retail - <\/b>The introduction of unique beverages like Apple Pie Cream Frappuccino highlights opportunities for innovation in the ever-competitive beverage retail sector.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Licensed Merchandise - <\/b>Branded merchandise featuring popular characters like Hello Kitty opens up new revenue streams for both licensing entities and retailers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Consumer Goods - <\/b>Custom-designed drinkware collections, such as those by Starbucks, showcase the potential for consumer goods companies to capitalize on themed product releases.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:87%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:13%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='545031'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:94%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:6%;'><\/div><\/div>","u":"\/trends\/hello-kitty-2","t":"Cartoon Cat-Themed Drinkware : hello kitty 2"},"545683":{"cn":"Fashion","cu":"fashion","t1":"Enchanting Film-Inspired Capsules","pc":"10","ab":"<h2 class='tha__title2'>The Wicked x ALDO 2024 Collection Features Whimsical Details<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 3, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/aldo_shoes' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www.aldoshoes.com\/ca\/en1' class='tha__referenceLink' rel='nofollow noreferrer'>aldoshoes<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-x-aldo\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Enchanting+Film-Inspired+Capsules+-+The+Wicked+x+ALDO+2024+Collection+Features+Whimsical+Details&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-x-aldo\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-x-aldo&title=Enchanting+Film-Inspired+Capsules+-+The+Wicked+x+ALDO+2024+Collection+Features+Whimsical+Details\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-x-aldo&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Enchanting+Film-Inspired+Capsules+-+The+Wicked+x+ALDO+2024+Collection+Features+Whimsical+Details\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The 'Wicked x ALDO 2024 collection,' launching on October 17th, is a limited-edition capsule that draws inspiration from the musical-film, Wicked. <br \/>\n<br \/>\nThis \"33-piece collection brings together women's and men's footwear, handbags, and accessories, each designed to reflect the distinct personalities of the characters Elphaba and Glinda: the range includes various styles, such as pumps, loafers, and bags, offered in color palettes inspired by Elphaba's deep emerald tones and Glinda's signature pink hues.\" In addition to its distinctive design elements, the collection incorporates ALDO's 'Pillow Walk' technology in all footwear styles for elevated comfort.<br \/>\n<br \/>\nOverall, this collaboration blends theatrical inspiration with contemporary style, offering a unique collection that celebrates the iconic characters of Wicked. By combining vibrant colors, comfortable materials, and whimsical designs, the Wicked x ALDO collection aims to provide a fresh take on modern fashion.<br \/>\n<br \/>\nImage Credit: ALDO<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Theatrically-inspired Fashion Capsules - <\/b>Collections inspired by popular movies or musicals introduce unique thematic storytelling into fashion, captivating fans with a blend of creative design and nostalgia.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Comfort-enhanced Footwear - <\/b>Integrating advanced comfort technologies like ALDO's 'Pillow Walk' into stylish footwear allows brands to offer both aesthetic appeal and enhanced wearability.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Character-themed Accessories - <\/b>Accessories and handbags designed to reflect popular characters provide a playful, immersive experience for consumers, enriching their personal style narratives.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion and Apparel - <\/b>The fusion of film-inspired aesthetics and modern fashion paves the way for innovative collections that resonate deeply with fans and fashion enthusiasts alike.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Footwear - <\/b>Incorporating comfort-focused technologies in footwear caters to the growing consumer demand for both style and practicality in everyday wear.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Entertainment Merchandise - <\/b>Bridging the gap between entertainment properties and consumer products, character-based accessories and apparel create new opportunities for cross-industry collaborations.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='545683'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:95%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:5%;'><\/div><\/div>","u":"\/trends\/wicked-x-aldo","t":"Enchanting Film-Inspired Capsules : Wicked x ALDO"},"547398":{"cn":"Pop Culture","cu":"popculture","t1":"Dark Musical-Film-Inspired Capsules","pc":"5","ab":"<h2 class='tha__title2'>H&M Debuts a Wicked Collection Influenced by the Land of OZ<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 7, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/hm\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www2.hm.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>www2.hm<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fland-of-oz\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Dark+Musical-Film-Inspired+Capsules+-+H%26M+Debuts+a+Wicked+Collection+Influenced+by+the+Land+of+OZ&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fland-of-oz\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fland-of-oz&title=Dark+Musical-Film-Inspired+Capsules+-+H%26M+Debuts+a+Wicked+Collection+Influenced+by+the+Land+of+OZ\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fland-of-oz&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Dark+Musical-Film-Inspired+Capsules+-+H%26M+Debuts+a+Wicked+Collection+Influenced+by+the+Land+of+OZ\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>H&M presents a collection inspired by the Land of Oz, celebrating the release of Universal Pictures\u2019 Wicked in collaboration with Universal Products & Experiences. Launching October 8, 2024, this exclusive women\u2019s collection pays homage to the iconic characters Glinda and Elphaba, reflecting the dark and dramatic themes of the musical film.<br \/>\n<br \/>\nThe 'Wicked collection' includes \"12 distinct pieces, featuring sharply tailored black blazers with hourglass silhouettes, a bandeau top with structured wiring, and a black dress with spaghetti straps and an asymmetric draped hemline.\" In addition, \"graphic t-shirts and oversized sweaters showcase imagery from Wicked, including designs of Elphaba, Glinda, and the Wicked logo.\" Likewise, accessories such as a handbag shaped like the signature \"W,\" sparkling earrings, and an embossed belt further enhance the collection's striking aesthetic. Available in select stores and online, this collection captures the bold, theatrical spirit of the Land of Oz.<br \/>\n<br \/>\nImage Credit: H&M<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Dark-themed Fashion Collections - <\/b>The launch of H&M's 'Wicked collection' exemplifies the rising demand for dark-themed fashion capsules influenced by popular media.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Musical-film Merchandise Integration - <\/b>The collaboration between H&M and Universal Pictures showcasing themes from the musical Wicked highlights the growing trend of integrating film elements into merchandise.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Character-inspired Apparel - <\/b>Retailers are increasingly embracing character-themed fashion lines, as seen in H&M's homage to Glinda and Elphaba, attracting fans of the original film and musical.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>The fashion industry is seeing a surge in exclusive collections inspired by iconic films and musicals, creating unique selling points for retailers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Merchandise - <\/b>The collaboration between fashion brands and entertainment companies underlines the opportunity for developing themed merchandise that resonates with dedicated fanbases.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Licensed Apparel - <\/b>The introduction of H&M's Wicked-themed collection underscores the lucrative potential within licensed apparel, appealing to both fashion enthusiasts and movie fans.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='547398'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:86%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:14%;'><\/div><\/div>","u":"\/trends\/land-of-oz","t":"Dark Musical-Film-Inspired Capsules : Land of OZ"},"545339":{"cn":"Pop Culture","cu":"popculture","t1":"Limited-Edition Film-Inspired Apparel","pc":"3","ab":"<h2 class='tha__title2'>Aerie Launched a Wicked Collection Featuring Thematic Colors<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 September 10, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.ae.com\/us\/en\/x\/aerie\/featured\/aerie-x-wicked' class='tha__referenceLink' rel='nofollow noreferrer'>ae<\/a> & <a target='_blank' href='https:\/\/thepopinsider.com\/aerie-x-wicked-apparel-launch\/' class='tha__referenceLink' rel='nofollow noreferrer'>thepopinsider<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-collection\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Limited-Edition+Film-Inspired+Apparel+-+Aerie+Launched+a+Wicked+Collection+Featuring+Thematic+Colors&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-collection\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-collection&title=Limited-Edition+Film-Inspired+Apparel+-+Aerie+Launched+a+Wicked+Collection+Featuring+Thematic+Colors\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-collection&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Limited-Edition+Film-Inspired+Apparel+-+Aerie+Launched+a+Wicked+Collection+Featuring+Thematic+Colors\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Aerie has introduced a limited-edition 'Wicked collection,' allowing consumers to incorporate pink and green-themed items into their wardrobes. This collection includes a range of apparel and accessories, such as \"socks, T-shirts, sweatpants, sweatshirts, totes, jackets, hats, and boxers, each featuring elements inspired by the upcoming movie musical.\"<br \/>\n<br \/>\nFor those interested in Elphaba, the collection includes oversized and classic T-shirts, totes, and socks with the phrase \u201cDefy Gravity.\u201d Additional products such as \"joggers, sweatshirts, boxers, and shoes are adorned with the Wicked logo and imagery of the Emerald City\u2014for fans of Glinda, the collection offers products like a seersucker shirt, boxers, tote, hat, and other accessories featuring the phrase \u201cSo Popular\u201d in a pink, preppy, and bubble-like font.\" Moreover, the entire collection provides various options for consumers to engage with the film's themes through casual but enchantful attire.<br \/>\n<br \/>\nImage Credit: Aerie \/ Pop Insider<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Film-inspired Merchandise - <\/b>Branded apparel collections based on films are creating new avenues for fan engagement and merchandising.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Thematic Color Schemes - <\/b>Collections featuring distinct color themes drawn from popular media help evoke deeper emotional connections with consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Limited-edition Fashion Collaborations - <\/b>Collaborations between fashion brands and entertainment properties result in exclusive items that drive both scarcity and demand.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>The incorporation of film elements into apparel.lines creates unique shopping experiences and attracts movie enthusiasts.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment - <\/b>Leveraging popular film franchises through merchandise extends the film's reach and engages audiences beyond the screen.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Consumer Goods - <\/b>Producing limited-edition, themed apparel and accessories opens up new market segments and promotes brand loyalty.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:88%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:12%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='545339'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/wicked-collection","t":"Limited-Edition Film-Inspired Apparel : Wicked Collection"},"548580":{"cn":"Pop Culture","cu":"popculture","t1":"Special Edition Cinematic Handbags","pc":"1","ab":"<h2 class='tha__title2'>The Rebecca Minkoff x Wicked Collection Boasts Two Unique Bags<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/p\/DBPOX5sSJsV\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www.rebeccaminkoff.com\/en-ca\/blogs\/rm-edit\/rebecca-minkoff-x-wicked' class='tha__referenceLink' rel='nofollow noreferrer'>rebeccaminkoff<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frebecca-minkoff-x-wicked\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Special+Edition+Cinematic+Handbags+-+The+Rebecca+Minkoff+x+Wicked+Collection+Boasts+Two+Unique+Bags&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frebecca-minkoff-x-wicked\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frebecca-minkoff-x-wicked&title=Special+Edition+Cinematic+Handbags+-+The+Rebecca+Minkoff+x+Wicked+Collection+Boasts+Two+Unique+Bags\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frebecca-minkoff-x-wicked&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Special+Edition+Cinematic+Handbags+-+The+Rebecca+Minkoff+x+Wicked+Collection+Boasts+Two+Unique+Bags\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Rebecca Minkoff x Wicked collaboration introduces two special edition handbags inspired by the film adaptation of Wicked. Featuring the 'Edie Flap Shoulder Bag' and the 'G Top Handle Bag,' the collection blends Minkoff\u2019s signature style with design elements inspired by the characters Elphaba and Glinda, offering a unique fashion option for the holiday season.<br \/>\n<br \/>\nEach bag reflects the distinct traits of the film\u2019s characters which are translated through the details of each handbag like a textured handle and gold studs. According to Minkoff, the empowering themes of Wicked were a key source of inspiration for these designs.<br \/>\n<br \/>\nThis limited-edition collection allows fans to own handbags that merge storytelling with fashion, offering pieces that not only enhance personal style, but also celebrate the iconic narrative of Wicked, making it a special addition for both fashion enthusiasts and Wicked fans alike.<br \/>\n<br \/>\nImage Credit: Rebecca Minkoff<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Storytelling Accessories - <\/b>Blending narrative elements with fashion, these accessories draw inspiration from iconic film characters, creating a unique storytelling experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Limited-edition Collaborations - <\/b>Exclusive, themed collections offer consumers a sense of scarcity and uniqueness, enhancing brand loyalty and excitement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Character-inspired Fashion - <\/b>Designs influenced by well-loved fictional characters allow for a deeper connection between the consumer and the product, merging fandom with everyday wear.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion - <\/b>The convergence of iconic narratives with fashion creates new terrain for brands to explore thematic, character-based designs.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Merchandise - <\/b>Collaborations between fashion brands and film franchises generate exclusive merchandise that appeals to both fashion-savvy consumers and dedicated fans.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Luxury Goods - <\/b>Limited-edition luxury items anchored in popular culture narratives provide unique, collectible pieces that amalgamate style and story.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:95%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:5%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='548580'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:94%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:6%;'><\/div><\/div>","u":"\/trends\/rebecca-minkoff-x-wicked","t":"Special Edition Cinematic Handbags : Rebecca Minkoff x Wicked"},"544533":{"cn":"Lifestyle","cu":"lifestyle","t1":"Color-Changing Cupcake Mixes","pc":"1","ab":"<h2 class='tha__title2'>Betty Crocker's Wicked-Themed Baking Kit Turns Green or Pink<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 August 30, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.BettyCrocker.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>BettyCrocker<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20240829766322\/en' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcupcake-kit\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Color-Changing+Cupcake+Mixes+-+Betty+Crocker%27s+Wicked-Themed+Baking+Kit+Turns+Green+or+Pink&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcupcake-kit\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcupcake-kit&title=Color-Changing+Cupcake+Mixes+-+Betty+Crocker%27s+Wicked-Themed+Baking+Kit+Turns+Green+or+Pink\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcupcake-kit&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Color-Changing+Cupcake+Mixes+-+Betty+Crocker%27s+Wicked-Themed+Baking+Kit+Turns+Green+or+Pink\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The first installment of the highly anticipated Wicked movie is set to hit theaters this fall and ahead of the film's premiere, Betty Crocker debuted two Wicked-inspired treats, including the brand's first-ever \u201cmix-to-reveal\u201d Cookie Dough Pops and Cupcake kits. These vanilla-flavored mixes change colors as the ingredients are stirred, revealing green for Elphaba or pink for Glinda. <br \/>\n <br \/>\nBeyond the color-changing baking kits, fans can mix and match six classic Betty Crocker products to create Wickedly Better Together recipe combinations. Betty Crocker brownie, cake and cookie mix, and frosting, can be found in special Wicked-themed packaging with recipes that combine two of the brand's mixes to make treats like the Fantabulous Brookie, the Thrillifying Cupcake or the Outstandiful Cookie Pie.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Color-changing Baking Kits - <\/b>Betty Crocker's new 'mix-to-reveal' baking kits showcase a novel way to engage consumers with interactive food experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Movie-themed Food Products - <\/b>The tie-in between Wicked and Betty Crocker highlights the growing trend of capitalizing on popular movies to create themed food products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Customizable Hybrid Recipes - <\/b>Betty Crocker's Wicked-themed recipe combinations tap into the desire for customizable culinary creations that blend multiple classic treats.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food and Beverage - <\/b>Interactive and thematic food products like Betty Crocker's color-changing cupcake mixes expand the experiential aspect of home baking.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Merchandising - <\/b>Collaborations between film franchises and food brands represent a lucrative synergy in entertainment merchandising.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail Packaging - <\/b>Innovative and themed packaging solutions, such as Wicked-themed Betty Crocker products, enhance the retail appeal of grocery items.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='544533'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:91%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:9%;'><\/div><\/div>","u":"\/trends\/cupcake-kit","t":"Color-Changing Cupcake Mixes : cupcake kit"},"547018":{"cn":"Pop Culture","cu":"popculture","t1":"Whimsical Film-Inspired Makeup Sets","pc":"2","ab":"<h2 class='tha__title2'>The r.e.m. beauty x Wicked Collab Boasts Character Sets<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 1, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/r.e.m.beauty\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www.ulta.com\/brand\/rem-beauty' class='tha__referenceLink' rel='nofollow noreferrer'>ulta<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frem-beauty-x-wicked\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Whimsical+Film-Inspired+Makeup+Sets+-+The+r.e.m.+beauty+x+Wicked+Collab+Boasts+Character+Sets&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frem-beauty-x-wicked\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frem-beauty-x-wicked&title=Whimsical+Film-Inspired+Makeup+Sets+-+The+r.e.m.+beauty+x+Wicked+Collab+Boasts+Character+Sets\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frem-beauty-x-wicked&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Whimsical+Film-Inspired+Makeup+Sets+-+The+r.e.m.+beauty+x+Wicked+Collab+Boasts+Character+Sets\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The r.e.m. beauty x Wicked collaboration presents a whimsical collection of film-inspired makeup sets, designed to help users create complete looks based on beloved characters from the musical. The 'Elphaba Makeup Set' captures the essence of the iconic character, reflecting her magical and powerful presence.<br \/>\n<br \/>\nThis set includes \"a lustrous liquid eyeshadow in emerald green with champagne pearl, a gel liner pencil in matte black olive green, a blush and lipstick combination in sheer plum, and a color-changing lip balm that transitions from black to rich plum, offering a unique hue for each individual.\"<br \/>\n<br \/>\nIn contrast, the 'Galinda Makeup Set,' inspired by the bubbly character, features \"a lustrous liquid shadow in shimmering soft lavender, a gel liner pencil in bubbly periwinkle, a blush and lipstick duo in sheer fuchsia, and a matte lipstick in metallic rose.\"<br \/>\n<br \/>\nThe collection officially launches on October 1st.<br \/>\n<br \/>\nImage Credit: r.e.m. beauty<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Character-inspired Makeup Collections - <\/b>Brands are leveraging popular characters to create immersive makeup experiences for fans.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Color-changing Cosmetics - <\/b>Innovative makeup products that change color offer unique customization options for users.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Thematic Beauty Collaborations - <\/b>Collaborations between beauty brands and entertainment franchises create exclusive, themed cosmetic lines.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beauty and Cosmetics - <\/b>The beauty industry constantly seeks novel products and formulations to captivate consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Merchandising - <\/b>The licensing of beloved characters for consumer products opens up new revenue streams.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion and Lifestyle - <\/b>Fashion and lifestyle industries are increasingly integrating themed collaborations to set trends and excite customers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='547018'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:88%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:12%;'><\/div><\/div>","u":"\/trends\/rem-beauty-x-wicked","t":"Whimsical Film-Inspired Makeup Sets : r.e.m. beauty x Wicked "},"548237":{"cn":"Fashion","cu":"fashion","t1":"Whimsical Film-Based Clogs","pc":"3","ab":"<h2 class='tha__title2'>The Wicked x Crocs Collaboration Reinterprets the Witches of Oz<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 15, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/p\/DBJqCKrxszb\/?img_index=1' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www.crocs.com\/c\/cast-of-characters\/wicked' class='tha__referenceLink' rel='nofollow noreferrer'>crocs<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-x-crocs\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Whimsical+Film-Based+Clogs+-+The+Wicked+x+Crocs+Collaboration+Reinterprets+the+Witches+of+Oz&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-x-crocs\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-x-crocs&title=Whimsical+Film-Based+Clogs+-+The+Wicked+x+Crocs+Collaboration+Reinterprets+the+Witches+of+Oz\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwicked-x-crocs&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Whimsical+Film-Based+Clogs+-+The+Wicked+x+Crocs+Collaboration+Reinterprets+the+Witches+of+Oz\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Wicked x Crocs collaboration, developed in partnership with Universal Products & Experiences, coincides with the upcoming release of the Wicked film. This collection combines the beloved characters from Oz with Crocs' signature comfort, offering fans a chance to express appreciation for the central witches through specially designed footwear and limited-edition Jibbitz\u2122 charms.<br \/>\n<br \/>\nThe 'Elphaba Classic Clog' features \"a metallic upper and printed sole, accompanied by six themed Jibbitz\u2122 charms that reflect Elphaba's character.\" Meanwhile, the 'Glinda Siren Clog' showcases \"a shimmering pink upper and platform sole, complete with charms, including a pink crown and bubble.\"<br \/>\n<br \/>\nMoreover, consumers can further personalize their Crocs with an exclusive '5-pack of Jibbitz' charms inspired by the Wicked film, allowing for a unique representation of the themes and characters associated with the story.<br \/>\n<br \/>\nImage Credit: Crocs<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Film-inspired Footwear - <\/b>Leveraging popular film franchises to create unique, theme-based footwear that resonates with die-hard fans.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Personalized Jibbitz\u2122 Accessories - <\/b>Offering customizable charm packs that reflect beloved characters and thematic elements from movies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Collaborative Brand Merchandise - <\/b>Collaborating with entertainment giants to develop exclusive merchandise collections that align with upcoming media releases.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Footwear Industry - <\/b>Designing and marketing unique footwear inspired by blockbuster films to engage with a dedicated fan base.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Industry - <\/b>Expanding revenue streams through strategic merchandise partnerships with popular consumer brands.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion Accessories Industry - <\/b>Creating customizable, film-themed accessories that allow consumers to express their fandom uniquely.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:88%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:12%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='548237'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:84%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:16%;'><\/div><\/div>","u":"\/trends\/wicked-x-crocs","t":"Whimsical Film-Based Clogs : Wicked x Crocs"},"548470":{"cn":"Marketing","cu":"marketing","t1":"Witchy Luggage Capsule Collections","pc":"3","ab":"<h2 class='tha__title2'>B\u00e9is Travel Has Unveiled a New Collaboration with Wicked<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 October 17, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/beistravel.com' class='tha__referenceLink' rel='nofollow noreferrer'>beistravel<\/a> & <a target='_blank' href='https:\/\/wwd.com\/pop-culture\/new-fashion-releases\/beis-wicked-travel-accessories-collection-1236677892\/' class='tha__referenceLink' rel='nofollow noreferrer'>wwd<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeis-travel\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Witchy+Luggage+Capsule+Collections+-+B%C3%A9is+Travel+Has+Unveiled+a+New+Collaboration+with+Wicked&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeis-travel\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeis-travel&title=Witchy+Luggage+Capsule+Collections+-+B%C3%A9is+Travel+Has+Unveiled+a+New+Collaboration+with+Wicked\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeis-travel&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F548%2Fwickedinspired-drinkware.jpeg%3Fauto%3Dwebp&description=Witchy+Luggage+Capsule+Collections+-+B%C3%A9is+Travel+Has+Unveiled+a+New+Collaboration+with+Wicked\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>B\u00e9is is celebrating the arrival of the new Wicked film with a dedicated collection inspired by themes and motifs from the franchise. Primarily focused on Glinda and Elphaba, the product is offered in Wicked Green, Wicked Pink, and Classic Black, and come with themed laundry bags to tie together the aesthetics. <br \/>\n<br \/>\nThe collection includes a variety of B\u00e9is' signature travel pieces, such as The Backpack, The Weekender, The Tote, The Toiletry Kit, The Carry-On Roller, and The Check-In Roller, available in two sizes. Fans can also browse through an array of accessories, including a key leash, card wallet, and a mirror to complete the collection.<br \/>\n<br \/>\nThe new luggage capsule is available on the B\u00e9is Travel website.<br \/>\n<br \/>\nImage Credit: B\u00e9is<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Themed Travel Gear - <\/b>Luggage and travel accessories inspired by popular franchises create a unique market for themed travel gear.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Collaborative Collections - <\/b>Branded partnerships enhance product appeal by merging fan cultures with everyday items.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Character-inspired Designs - <\/b>Character-themed designs cater to niche markets and foster a sense of personalized style.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Travel Accessories - <\/b>The travel accessories industry can benefit from collaborations that merge functionality with popular culture.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment Merchandise - <\/b>Movies and shows can extend their influence through branded merchandise that resonates with fans.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion and Lifestyle - <\/b>Fashion and lifestyle brands can diversify their offerings through thematic collections inspired by entertainment properties.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:35%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:65%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; 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