CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns | WTWH Media Marketing Lab</title> <link rel="canonical" href="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns | WTWH Media Marketing Lab" /> <meta property="og:description" content="As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year. Revisit Your […]" /> <meta property="og:url" content="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/" /> <meta property="og:site_name" content="WTWH Media Marketing Lab" /> <meta property="article:published_time" content="2025-01-06T14:43:35+00:00" /> <meta property="article:modified_time" content="2025-01-08T20:06:19+00:00" /> <meta property="og:image" content="https://marketing.wtwhmedia.com/wp-content/uploads/2024/12/Jan25_BlogPost_FeaturedImage-1024x650.png" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="650" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="McKenzie Burns" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="McKenzie Burns" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="2 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/","url":"https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/","name":"Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns | WTWH Media Marketing Lab","isPartOf":{"@id":"https://marketing.wtwhmedia.com/#website"},"primaryImageOfPage":{"@id":"https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/#primaryimage"},"image":{"@id":"https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/#primaryimage"},"thumbnailUrl":"https://marketing.wtwhmedia.com/wp-content/uploads/2024/12/Jan25_BlogPost_FeaturedImage.png","datePublished":"2025-01-06T14:43:35+00:00","dateModified":"2025-01-08T20:06:19+00:00","author":{"@id":"https://marketing.wtwhmedia.com/#/schema/person/6d3dd03eab130882a73e6af3a177e8f2"},"breadcrumb":{"@id":"https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/#primaryimage","url":"https://marketing.wtwhmedia.com/wp-content/uploads/2024/12/Jan25_BlogPost_FeaturedImage.png","contentUrl":"https://marketing.wtwhmedia.com/wp-content/uploads/2024/12/Jan25_BlogPost_FeaturedImage.png","width":1240,"height":787},{"@type":"BreadcrumbList","@id":"https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://marketing.wtwhmedia.com/"},{"@type":"ListItem","position":2,"name":"Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns"}]},{"@type":"WebSite","@id":"https://marketing.wtwhmedia.com/#website","url":"https://marketing.wtwhmedia.com/","name":"WTWH Media Marketing Lab","description":"B2B Marketing, content marketing, online advertising, lead generation, SEO/SEM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://marketing.wtwhmedia.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://marketing.wtwhmedia.com/#/schema/person/6d3dd03eab130882a73e6af3a177e8f2","name":"McKenzie Burns","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://marketing.wtwhmedia.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/fbadaf28736526e1546b8f8649f37cdf?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/fbadaf28736526e1546b8f8649f37cdf?s=96&d=mm&r=g","caption":"McKenzie Burns"},"url":"https://marketing.wtwhmedia.com/author/mburns/"}]}</script>  <link rel='dns-prefetch' href='//static.addtoany.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="WTWH Media Marketing Lab » Feed" href="https://marketing.wtwhmedia.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="WTWH Media Marketing Lab » Comments Feed" href="https://marketing.wtwhmedia.com/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="WTWH Media Marketing Lab » Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns Comments Feed" href="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/feed/" /> <link rel='stylesheet' id='wp-block-library-css' href='https://marketing.wtwhmedia.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.2' type='text/css' media='all' /> <style id='ic-price-field-ic-price-table-style-inline-css' type='text/css'> /** * Note that these styles are loaded *before* editor styles, so that * editor-specific styles using the same selectors will take precedence. */ .ic-font-size-custom .price-value, .ic-font-size-custom .price-value.small-price { font-size: inherit; } </style> <style id='ic-epc-image-gallery-style-inline-css' type='text/css'> /*! * * https://impleCode.com * * Copyright 2021 impleCode * Free to use under the GPLv3 license. * http://www.gnu.org/licenses/gpl-3.0.html * * Contributing author: Norbert Dreszer * * NOTE: DO NOT EDIT THIS FILE. FOR YOUR OWN CSS GO TO WordPress > Appearance > Additional CSS and copy the CSS that you want to modify there. */ .wp-block-ic-epc-image-gallery { display: table; } .wp-block-ic-epc-image-gallery.alignfull, .wp-block-ic-epc-image-gallery.alignwide { display: block; } </style> <link rel='stylesheet' id='dashicons-css' href='https://marketing.wtwhmedia.com/wp-includes/css/dashicons.min.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='al_product_styles-css' href='https://marketing.wtwhmedia.com/wp-content/plugins/ecommerce-product-catalog/css/al_product.min.css?timestamp=1735913381&ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='ic_blocks-css' href='https://marketing.wtwhmedia.com/wp-content/plugins/ecommerce-product-catalog/includes/blocks/ic-blocks.min.css?timestamp=1735913383&ver=6.7.2' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='owl-carousel-css' href='https://marketing.wtwhmedia.com/wp-content/plugins/gyan-elements/assets/css/owl.carousel.min.css?ver=2.3.4' type='text/css' media='all' /> <link rel='stylesheet' id='gyan-widget-style-css' href='https://marketing.wtwhmedia.com/wp-content/plugins/gyan-elements/widgets/custom-widgets-min.css?ver=2.2.0' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-free-css' href='https://marketing.wtwhmedia.com/wp-content/themes/bizix/webfonts/font-awesome.min.css?ver=2.1.0' type='text/css' media='all' /> <link rel='stylesheet' id='swm-theme-style-minify-css' href='https://marketing.wtwhmedia.com/wp-content/themes/bizix/css/global-header-layout-min.css?ver=2.1.0' type='text/css' media='all' /> <link rel='stylesheet' id='swm-google-fonts-css' href='//fonts.googleapis.com/css?family=Roboto%3A400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%7CRoboto%3A600%7CFira+Sans%3A700%7CFira+Sans%3A700%7CFira+Sans%3A700&display=swap&subset=latin%2Clatin-ext&ver=2.1.0' type='text/css' media='all' /> <style id='akismet-widget-style-inline-css' type='text/css'> .a-stats { --akismet-color-mid-green: #357b49; --akismet-color-white: #fff; --akismet-color-light-grey: #f6f7f7; max-width: 350px; width: auto; } .a-stats * { all: unset; box-sizing: border-box; } .a-stats strong { font-weight: 600; } .a-stats a.a-stats__link, .a-stats a.a-stats__link:visited, .a-stats a.a-stats__link:active { background: var(--akismet-color-mid-green); border: none; box-shadow: none; border-radius: 8px; color: var(--akismet-color-white); cursor: pointer; display: block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu', 'Cantarell', 'Helvetica Neue', sans-serif; font-weight: 500; padding: 12px; text-align: center; text-decoration: none; transition: all 0.2s ease; } /* Extra specificity to deal with TwentyTwentyOne focus style */ .widget .a-stats a.a-stats__link:focus { background: var(--akismet-color-mid-green); color: var(--akismet-color-white); text-decoration: none; } .a-stats a.a-stats__link:hover { filter: brightness(110%); box-shadow: 0 4px 12px rgba(0, 0, 0, 0.06), 0 0 2px rgba(0, 0, 0, 0.16); } .a-stats .count { color: var(--akismet-color-white); display: block; font-size: 1.5em; line-height: 1.4; padding: 0 13px; white-space: nowrap; } </style> <link rel='stylesheet' id='addtoany-css' href='https://marketing.wtwhmedia.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.16' type='text/css' media='all' /> <link rel='stylesheet' id='bizix-child-theme-style-css' href='https://marketing.wtwhmedia.com/wp-content/themes/bizix-child-theme/style.css?ver=6.7.2' type='text/css' media='all' /> <script type="text/javascript" id="addtoany-core-js-before"> /* <![CDATA[ */ window.a2a_config=window.a2a_config||{};a2a_config.callbacks=[];a2a_config.overlays=[];a2a_config.templates={}; /* ]]> */ </script> <script type="text/javascript" defer src="https://static.addtoany.com/menu/page.js" id="addtoany-core-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" defer src="https://marketing.wtwhmedia.com/wp-content/plugins/add-to-any/addtoany.min.js?ver=1.1" id="addtoany-jquery-js"></script> <link rel="https://api.w.org/" href="https://marketing.wtwhmedia.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://marketing.wtwhmedia.com/wp-json/wp/v2/posts/12519" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://marketing.wtwhmedia.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://marketing.wtwhmedia.com/?p=12519' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://marketing.wtwhmedia.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmarketing.wtwhmedia.com%2Fstart-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://marketing.wtwhmedia.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmarketing.wtwhmedia.com%2Fstart-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns%2F&format=xml" />  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TC8N7NN');</script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MMC9PJ9');</script> <meta name="generator" content="Elementor 3.27.5; features: additional_custom_breakpoints; settings: css_print_method-internal, google_font-enabled, font_display-auto"> <style> .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } @media screen and (max-height: 1024px) { .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } @media screen and (max-height: 640px) { .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } </style> <link rel="icon" href="https://marketing.wtwhmedia.com/wp-content/uploads/2016/03/favicon-150x150.png" sizes="32x32" /> <link rel="icon" href="https://marketing.wtwhmedia.com/wp-content/uploads/2016/03/favicon-300x300.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://marketing.wtwhmedia.com/wp-content/uploads/2016/03/favicon-300x300.png" /> <meta name="msapplication-TileImage" content="https://marketing.wtwhmedia.com/wp-content/uploads/2016/03/favicon-300x300.png" /> <style type="text/css" id="wp-custom-css"> .gyan-posts-slider-widget-wrap h5 { display: none; } </style> <style id="swm_customizer_css_output" type="text/css">@media (min-width:1200px){.swm-container{max-width:1200px;}}a.swm-go-top-scroll-btn{background:#252628;color:#ffffff;}body{font-size:16px;line-height:1.7;}.swm-site-content h1{font-size:40px;line-height:55px;}.swm-site-content h2{font-size:33px;line-height:50px;}.swm-site-content h3{font-size:29px;line-height:40px;}.swm-site-content h4{font-size:25px;line-height:36px;}.swm-site-content h5{font-size:22px;line-height:30px;}.swm-site-content h6{font-size:19px;line-height:25px;}h4.vc_tta-panel-title{font-size:16px;}body{font-family:Roboto;font-style:normal !important;font-weight:400;}.swm-site-content .sidebar .swm-sidebar-ttl h3,.swm-sidepanel .swm-sidepanel-ttl h3,.footer .swm-footer-widget h3,.gyan_widget_tabs .gyan_wid_tabs li,.gyan-heading-text,.swm-heading-text,blockquote.wp-block-quote.is-style-large p,p.has-large-font-size,.has-drop-cap:not(:focus)::first-letter{font-family:Fira Sans;font-style:normal !important;font-weight:700;}h1,h2,h3,h4,h5,h6,.gyan_fancy_heading_text,.gyan-heading-font,.gyan-font-heading,.swm-heading-font,.swm-font-heading,.swm-pf-only-title,.gyan_events_main_title{font-family:Fira Sans;font-style:normal !important;font-weight:700;}h4.vc_tta-panel-title{font-family:Roboto;font-weight:400;}.swm-site-content blockquote,.swm-site-content blockquote p{font-family:Roboto;font-weight:400;}.swm-main-container.swm-site-content{padding-top:100px;padding-bottom:100px;}@media only screen and (max-width:767px){.swm-main-container.swm-site-content{padding-top:80px;padding-bottom:80px;}}@media only screen and (max-width:480px){.swm-main-container.swm-site-content{padding-top:60px;padding-bottom:60px;}}@media only screen and (min-width:980px){.swm-custom-two-third{width:68.79803%;}#sidebar{width:28%;}}.swm-l-boxed #swm-header,.swm-l-boxed #swm-page,.swm-l-boxed #swm-main-nav-holder.sticky-on{max-width:1200px;}@media (min-width:576px){.swm-l-boxed .swm-container{padding:0 30px;}}body{background-color:rgba(246,245,242,1);}@media only screen and (min-width:980px){.swm-l-boxed #swm-outer-wrap{padding:40px 0;}.swm-l-boxed #swm-page,.swm-l-boxed #swm-main-nav-holder.sticky-on{max-width:1200px;}.swm-l-boxed #swm-wrap {border-radius:0px;}}@media only screen and (max-width:979px){.swm-l-boxed.revSlider-HeaderOn .swm-topbar-main-container,.swm-l-boxed.revSlider-HeaderOn .swm-logo-menu-header{width:100%;}}.swm-site-content h1,.swm-site-content h2,.swm-site-content h3,.swm-site-content h4,.swm-site-content h5,.swm-site-content h6,.swm-site-content h1 a,.swm-site-content h2 a,.swm-site-content h3 a,.swm-site-content h4 a,.swm-site-content h5 a,.swm-site-content h6 a{color:#032e42;}.swm-site-content a{color:#d83030;}.swm-site-content,.swm-content-color,.swm-content-color a,.swm-related-link a{color:#676767}.swm-site-content a:hover,ul.swm-search-list li h4 a:hover,.swm-content-color a:hover,.swm-related-link a:hover{color:#d83030;}a.swm-button span:hover,button.swm-button:hover,.swm-site-content a.button:hover,.swm-site-content a.button.button-alt,.swm-site-content a.button.button-alt:hover,.swm-sidepanel .tagcloud a,.sidebar .tagcloud a,.sidebar .tagcloud a:hover,.sidebar a.swm-button-hover-white,a.swm-button:hover,.swm-post-single-tags a:hover,blockquote:before,a.comment-reply-link:hover,.sidebar #wp-calendar caption,.swm-sidepanel #wp-calendar caption,ul.swm-post-author-icon li:hover a,.swm-pagination .page-numbers.current,.swm-pagination-menu>span,.swm-pagination-menu>a:hover,.swm-next-prev-pagination a:hover,.swm-pagination a.page-numbers:hover,span.post-page-numbers.current,.swm-pagination-menu a:hover,.swm-site-content a.post-page-numbers:hover,.gyan-pagination-menu>a:hover,.gyan-next-prev-pagination a:hover,.gyan-pagination .page-numbers.current,.gyan-pagination-menu>span,.gyan-pagination a.page-numbers:hover,.gyan-pagination-menu a:hover,.wp-block-pullquote::before,.wp-block-button a,.is-style-outline .wp-block-button__link:hover,.wp-block-file a.wp-block-file__button,.footer #wp-calendar caption{background:#d83030;color:#ffffff;}.swm-primary-skin-col,.sidebar .gyan-posts-slider-widget .owl-next,.sidebar .gyan-posts-slider-widget .owl-prev,.sidebar .gyan-posts-slider-widget-meta-cat a,.is-style-outline .wp-block-button__link,.has-drop-cap:not(:focus)::first-letter,.swm-site-content table tr th a,#commentform p.logged-in-as a,a.swm-pp-link-title span.swm-heading-text:hover,.comment-form-author:before,.comment-form-email:before,.comment-form-comment:before,.swm-post-meta i,a.swm-pp-link-title span:hover{color:#d83030;}.swm-post-date-line:before,.swm-mobi-nav-close{background:#d83030;}.swm-next-prev-box:hover a .swm-pp-arrow i{color:#ffffff;}.swm-mobi-nav-close:before,.swm-mobi-nav-close:after{background:#ffffff;}input[type=text]:focus,input[type="password"]:focus,input[type="email"]:focus,input[type="number"]:focus,input[type="url"]:focus,input[type="tel"]:focus,input[type="search"]:focus,textarea:focus,.comment-form textarea:focus,.post-password-form input[type=password]:focus,#commentform input[type="text"]:focus,input[type="password"]:focus,#commentform textarea:focus,.widget_search .swm-search-form input[type="text"]:focus,ul.swm-post-author-icon li:hover a,.swm-post-single-tags a:hover,.sidebar .gyan-posts-slider-widget .owl-dot.active,.swm-sidepanel .gyan-posts-slider-widget .owl-dot.active,.sticky .swm-post-content-block,blockquote,.swm-site-content blockquote,.is-style-outline .wp-block-button__link,.is-style-outline .wp-block-button__link:hover{border-color:#d83030;}a.swm-button span,button.swm-button,.swm-site-content a.button,.swm-site-content a.button.button-alt2,.swm-site-content a.button.button-alt2:hover,button.button,.swm-next-prev-box:hover .swm-pp-arrow,a.swm-button,.swm-post-meta-date,.sidebar table#wp-calendar thead th,.swm-sidepanel #wp-calendar thead,.swm-sidepanel .tagcloud a:hover,.sidebar .tagcloud a:hover,.wp-block-pullquote.is-style-solid-color:not(.has-background-color),.wp-block-button a:hover,.wp-block-file a.wp-block-file__button:hover{background:#252628;color:#ffffff;}.swm-pp-view-all a i,.comment-date i,.swm-site-content h5 a:hover,.swm-search-page-readmore a:hover,.sidebar .widget_search .swm-search-form button.swm-search-button,.swm-sidepanel .widget_search .swm-search-form button.swm-search-button,.swm-next-prev-box a .swm-pp-arrow i,.swm-pp-arrow i,.swm-pp-link-title i.fa,a.comment-edit-link,.sidebar a.swm-button-hover-white:hover,.sidebar .gyan-posts-slider-widget .owl-next:hover,.sidebar .gyan-posts-slider-widget .owl-prev:hover,.sidebar .gyan-posts-slider-widget-meta-cat a:hover,#commentform p.logged-in-as a:hover{color:#252628;}.swm-pp-view-all a span:hover,.gyan-recent-post-style-two .gyan-recent-post-meta ul li:after,blockquote:after{background:#252628;}.sidebar a.swm-button-hover-white:hover{background:#ffffff;}.swm-about-author-left,.swm-about-author-left a,.swm-about-author-left a:hover,.swm-pp-view-all a span:hover i,.swm-secondary-skin-text{color:#ffffff;}::selection{background:#d83030;color:#ffffff;}::-moz-selection{background:#d83030;color:#ffffff;}button,html input[type="button"],input[type=button],input[type="reset"],input[type="submit"],a.button,button.button,.button,.gyan-button,a.gyan-button,input.gyan-button,button.gyan-button,input.gyan-button[type="submit"],a.swm-button{background:#d83030;color:#ffffff;}.swm-site-content button:hover,html input[type="button"]:hover,input[type=button]:hover,input[type="reset"]:hover,input[type="submit"]:hover,a.button:hover,button.button:hover,.button:hover,.gyan-button:hover,a.gyan-button:hover,input.gyan-button:hover,button.gyan-button:hover,input.gyan-button[type="submit"]:hover,a.swm-button:hover{background:#252628;color:#ffffff;}.swm-header-main-container{background:#ffffff;}@media only screen and (max-width:767px){body.transparentHeader .swm-header{background:#ffffff;}}.swm-logo{width:260px;}@media only screen and (min-width:768px){.header-main,.swm-header-logo-section,.swm-header-search,.swm-header-button-wrap,#swm-mobi-nav-btn,#swm-sidepanel-trigger,.swm-sidepanel-trigger-wrap,.swm_header_contact_info{height:100px;}}@media (min-width:300px){.swm-l-boxed .header_2s #swm-main-nav-holder.sticky-on .swm-infostack-menu {max-width:calc(100% - 60px);}}@media (min-width:576px){.swm-l-boxed .header_2s #swm-main-nav-holder.sticky-on .swm-infostack-menu {max-width:calc(100% - 60px);}}@media (min-width:768px){.swm-l-boxed .header_2s #swm-main-nav-holder.sticky-on .swm-infostack-menu {max-width:calc(100% - 60px);}}@media (max-width:992px){.swm-l-boxed .header_2s #swm-main-nav-holder.sticky-on .swm-infostack-menu {max-width:calc(100% - 60px);}.swm-l-boxed .header_2s .swm-container.header-main {padding:0 30px;}}@media (min-width:1200px){.swm-l-boxed .header_2s #swm-main-nav-holder.sticky-on .swm-infostack-menu {max-width:calc(1200px - 60px);}.swm-l-boxed .header_2_alt .swm-infostack-menu:after{left:-30px;width:30px;}.swm-l-boxed .header_2_alt .swm-infostack-menu:before{right:-30px;left:auto;width:30px;}.swm-l-boxed .header_2_alt .swm-header-button-wrap::before{right:-30px;width:30px;}}@media (min-width:1200px){body:not(.swm-l-boxed) .header_2_alt #swm-main-nav-holder.sticky-on .swm-infostack-menu,body:not(.swm-l-boxed) .header_2 #swm-main-nav-holder.sticky-on .swm-infostack-menu,body:not(.swm-l-boxed) .header_2_t #swm-main-nav-holder.sticky-on .swm-infostack-menu {max-width:1170px;}}@media (max-width:1199px){body:not(.swm-l-boxed) .header_2_alt #swm-main-nav-holder.sticky-on .swm-infostack-menu,body:not(.swm-l-boxed) .header_2 #swm-main-nav-holder.sticky-on .swm-infostack-menu,body:not(.swm-l-boxed) .header_2_t #swm-main-nav-holder.sticky-on .swm-infostack-menu {max-width:calc(100% - 30px);}}.swm-primary-nav>li.pm-dropdown ul li a span,ul.swm-primary-nav>li>a{font-family:Roboto;font-style:normal;font-weight:600;}ul.swm-primary-nav>li{line-height:100px;}ul.swm-primary-nav>li>a{color:#ffffff;font-size:15px;margin:0 19px;text-transform:uppercase;}ul.swm-primary-nav>li>a:hover,ul.swm-primary-nav>li.swm-m-active>a{color:#d83030;}.swm-sp-icon-box:hover .swm-sp-icon-inner,.swm-sp-icon-box:hover .swm-sp-icon-inner:after,.swm-sp-icon-box:hover .swm-sp-icon-inner:before,.s_two .swm-sp-icon-box:hover .swm-sp-icon-inner span{background:#d83030;}.swm-sp-icon-box:hover,.swm-header-search span:hover,span.swm-mobi-nav-btn-box>span:hover{color:#d83030;border-color:#d83030;}span.swm-mobi-nav-btn-box>span:hover:before,span.swm-mobi-nav-btn-box>span:hover:after,span.swm-mobi-nav-btn-box>span:hover>span{background:#d83030;}.swm-primary-nav>li>a>span:before,.swm-primary-nav>li.swm-m-active>a>span:before,.swm-primary-nav>li>a:before,.swm-primary-nav>li.swm-m-active>a:before{background:#d83030;}.swm-primary-nav>li.pm-dropdown>a>span:after{display:inline-block;}.swm-header-search{color:#ffffff;}#swm-mobi-nav-icon span.swm-mobi-nav-btn-box>span{border-color:#ffffff;}span.swm-mobi-nav-btn-box>span:before,span.swm-mobi-nav-btn-box>span:after,span.swm-mobi-nav-btn-box>span>span{background-color:#ffffff;}.swm-infostack-menu,.header_2_alt .swm-infostack-menu:before,.swm-infostack-menu:after{background:rgba(94,94,94,1);}.swm-primary-nav>li.pm-dropdown ul,.swm-primary-nav>li.megamenu-on ul>li>ul>li{font-size:15px;text-transform:none;}.swm-primary-nav>li li a,#swm-mobi-nav ul li a,#swm-mobi-nav .swm-mini-menu-arrow{color:#676767}.swm-primary-nav>li.megamenu-on>ul>li{line-height:30px;}.swm-primary-nav>li.pm-dropdown ul>li:hover>a,.swm-primary-nav>li.megamenu-on ul a:hover,.swm-primary-nav>li.megamenu-on ul>li>ul>li:hover>a{color:#d83030;}.swm-primary-nav>li.pm-dropdown ul,.swm-primary-nav>li.megamenu-on>ul{background-color:#ffffff;}.swm-primary-nav>li.megamenu-on>ul>li span.megamenu-column-header a{font-size:20px;color:#032e42;}.swm-primary-nav>li.megamenu-on>ul>li>ul li a span{padding-top:5px;padding-bottom:5px;line-height:23px;}.swm-primary-nav>li.pm-dropdown ul li a{padding-top:7px;padding-bottom:7px;}.swm-primary-nav>li.pm-dropdown ul{width:236px;left:19px;}.swm-primary-nav>li.pm-dropdown li.menu-item-has-children>a:after{display:none;}#swm-mobi-nav ul li{font-size:15px;text-transform:none;}@media only screen and (max-width:979px){#swm-mobi-nav-icon{display:block;}.swm-primary-nav-wrap{display:none;}.swm-header-menu-section-wrap {margin-bottom:0;}ul.swm-primary-nav>li>a>span>i{width:auto;display:inline-block;height:auto;margin-right:8px;}.swm-main-nav{float:right;}}#swm-main-nav-holder.sticky-on ul.swm-primary-nav>li>a{font-size:14px;color:#ffffff;}#swm-main-nav-holder.sticky-on ul.swm-primary-nav>li>a:hover,#swm-main-nav-holder.sticky-on ul.swm-primary-nav>li.swm-m-active>a{color:#d83030;}#swm-main-nav-holder.sticky-on .swm-sp-icon-box:hover,#swm-main-nav-holder.sticky-on .swm-header-search span:hover,#swm-main-nav-holder.sticky-on span.swm-mobi-nav-btn-box>span:hover{color:#d83030;border-color:#d83030;}#swm-main-nav-holder.sticky-on .swm-sp-icon-box:hover .swm-sp-icon-inner,#swm-main-nav-holder.sticky-on .swm-sp-icon-box:hover .swm-sp-icon-inner:after,#swm-main-nav-holder.sticky-on .swm-sp-icon-box:hover .swm-sp-icon-inner:before,#swm-main-nav-holder.sticky-on .s_two .swm-sp-icon-box:hover .swm-sp-icon-inner span{background-color:#d83030;}#swm-main-nav-holder.sticky-on{background:#ffffff;}#swm-main-nav-holder.sticky-on .swm-primary-nav>li>a>span:before,#swm-main-nav-holder.sticky-on .swm-primary-nav>li.swm-m-active>a>span:before,#swm-main-nav-holder.sticky-on .swm-primary-nav>li>a:before,#swm-main-nav-holder.sticky-on .swm-primary-nav>li.swm-m-active>a:before{background:#d83030;}#swm-main-nav-holder.sticky-on .swm-header-search{color:#ffffff;}#swm-main-nav-holder.sticky-on .swm-sp-icon-box{border-color:#ffffff;}#swm-main-nav-holder.sticky-on .swm-sp-icon-box .swm-sp-icon-inner,#swm-main-nav-holder.sticky-on .swm-sp-icon-box .swm-sp-icon-inner:after,#swm-main-nav-holder.sticky-on .swm-sp-icon-box .swm-sp-icon-inner:before,#swm-main-nav-holder.sticky-on .s_two .swm-sp-icon-box .swm-sp-icon-inner span{background-color:#ffffff;}.swm_searchbox_holder{background-color:rgba(37,38,40,0.99);color:#ffffff;}@media only screen and (min-width:768px){.swm_overlay_search_box button.swm-search-button[type="submit"],.swm_overlay_search_box input.swm-search-form-input[type="text"],.swm_overlay_search_box .swm_search_form{font-size:21px;}}.swm_overlay_search_box{border-color:#d83030;}.swm_overlay_search_box button.swm-search-button[type="submit"],.swm_overlay_search_box input.swm-search-form-input[type="text"],.swm_overlay_search_box input.swm-search-form-input[type="text"]:focus{color:#ffffff;}.swm_overlay_search_box input.swm-search-form-input[type="text"]{color:#ffffff;text-shadow:none;}.swm_overlay_search_box input::-webkit-input-placeholder{color:#ffffff;}.swm_overlay_search_box input::-moz-placeholder{color:#ffffff;}.swm_overlay_search_box input::-ms-placeholder{color:#ffffff;}.swm_overlay_search_box input::placeholder{color:#ffffff;}.swm_overlay_search_box{max-width:905px;}.swm_searchbox_close{color:#ffffff;}.sidebar,.widget-search .swm-search-form button.swm-search-button,.sidebar .widget_product_search #swm_product_search_form button.swm-search-button,#widget_search_form input[type="text"],.sidebar .gyan_recent_posts_tiny_title a,.sidebar select,.swm-sidepanel select,.widget_search .swm-search-form input[type="text"],.swm-about-author,.swm-about-author a{color:#676767;}.swm-site-content .sidebar .swm-sidebar-ttl h3 span,.swm-site-content .swm-archives-content h4,.swm-about-author-title-subtitle a{color:#032e42;font-size:19px;letter-spacing:0px;text-transform:uppercase;}.sidebar .gyan-posts-slider-widget-title a{color:#032e42;}.sidebar .recent_posts_slider a,.sidebar a,.sidebar .tp_recent_tweets .twitter_time{color:#676767;}.sidebar ul li a:hover,.sidebar a:hover{color:#d83030;}.sidebar,.sidebar p,.sidebar ul li,.sidebar ul li a,.sidebar .tagcloud a{font-size:15px;}.sidebar .swm-sidebar-ttl h3 span:before,.sidebar .swm-sidebar-ttl h3 span:after{background:#d83030;}.sidebar .swm-sidebar-widget-box,.single .swm-about-author{background:#ffffff;}.sidebar .swm-list-widgets ul li,.sidebar .widget-search .swm-search-form #s,.sidebar .widget_rss ul li,.sidebar .widget_meta ul li,.sidebar .widget_pages ul li,.sidebar .widget_archive ul li,.sidebar .widget_recent_comments ul li,.sidebar .widget_recent_entries ul li,.sidebar .widget-nav-menu ul li,.sidebar .input-text,.sidebar input[type="text"],.sidebar input[type="password"],.sidebar input[type="email"],.sidebar input[type="number"],.sidebar input[type="url"],.sidebar input[type="tel"],.sidebar input[type="search"],.sidebar textarea,.sidebar select,.sidebar #wp-calendar thead th,.sidebar #wp-calendar caption,.sidebar #wp-calendar tbody td,.sidebar #wp-calendar tbody td:hover,.sidebar input[type="text"]:focus,.sidebar input[type="password"]:focus,.sidebar input[type="email"]:focus,.sidebar input[type="number"]:focus,.sidebar input[type="url"]:focus,.sidebar input[type="tel"]:focus,.sidebar input[type="search"]:focus,.sidebar textarea:focus,.sidebar .widget-search .swm-search-form #s:focus,.sidebar .gyan-recent-posts-large-title,.sidebar .gyan-recent-posts-tiny ul li,ul.swm-post-author-icon li a{border-color:#dcdcdc;}.swm-post-meta,.swm-post-meta ul li a,.swm-post-meta ul li a:hover,a.swm-pp-link-title span,.swm-post-single-tags a{color:#676767;}.swm-post-title h2,.swm-post-title h2 a,.swm-post-title h1{color:#032e42;letter-spacing:0px;text-transform:none;}.swm-post-title h2 a:hover,.swm-post-meta ul li a:hover{color:#d83030;}@media only screen and (min-width:768px){#swm-item-entries .swm-post-title h2,#swm-item-entries .swm-post-title h2 a,#swm-item-entries .swm-post-title h1{font-size:30px;line-height:44px;}}.swm-about-author .swm-single-pg-titles a,a.swm-pp-link-title span.swm-heading-text,a.swm-about-author-name,.swm-related-link a,.comment-author a,.comment-author{color:#032e42;}h5.swm-single-pg-titles,#comments h5.swm-single-pg-titles,#respond h3.comment-reply-title{color:#032e42;font-size:25px;letter-spacing:0px;text-transform:none;line-height:44px;}.swm-post-title h1{letter-spacing:0px;text-transform:none;}@media only screen and (min-width:768px){#swm-item-entries .swm-post-title h1{font-size:30px;line-height:40px;}}#commentform input:not([type=submit]),#commentform textarea{color:#676767;}#commentform input::placeholder,#commentform textarea::placeholder {color:#676767;}#commentform input:not([type=submit])::-webkit-input-placeholder {color:#676767;}#commentform input:not([type=submit])::-moz-placeholder {color:#676767;}#commentform input:not([type=submit])::-ms-placeholder {color:#676767;}#commentform input:not([type=submit])::placeholder {color:#676767;}.footer{background-color:#252628;color:#bbbbbb;}.footer,.footer p{font-size:15px;line-height:20px;}.footer ul li a,.footer .tagcloud a,.footer .wp-caption,.footer button.button,.footer .widget_product_search #swm_product_search_form button.swm-search-button,.footer .widget_search .swm-search-form button.swm-search-button,.footer .gyan-posts-slider-widget .owl-next,.footer .gyan-posts-slider-widget .owl-prev{color:#bbbbbb;}.footer a{color:#bbbbbb;}.footer a:hover,.footer #wp-calendar tbody td a,.footer ul.menu > li ul li.current-menu-item > a,.footer .widget-nav-menu ul li.current-menu-item > a,.footer .widget_categories ul li.current-cat > a,.footer .widget.woocommerce ul li.current-cat a,.footer .widget ul li a:hover,.footer .recent_posts_slider_title p a:hover,.footer .recent_posts_slider_title span a:hover,.footer a.twitter_time:hover,.footer .swm-list-widgets ul li:hover:before,.footer .gyan-posts-slider-widget .owl-next:hover,.footer .gyan-posts-slider-widget .owl-prev:hover{color:#ffffff;}.footer .gyan-posts-slider-widget .owl-dot.active{border-color:#ffffff;}.footer .widget_search .swm-search-form input[type="text"]{color:#bbbbbb;text-shadow:none;}.footer .widget_search .swm-search-form input[type="text"]::-webkit-input-placeholder{color:#bbbbbb;}.footer .widget_search .swm-search-form input[type="text"]::-moz-placeholder{color:#bbbbbb;}.footer .widget_search .swm-search-form input[type="text"]::-ms-placeholder{color:#bbbbbb;}.footer .widget_search .swm-search-form input[type="text"]::placeholder{color:#bbbbbb;}.footer #widget_search_form #searchform #s,.footer #widget_search_form #searchform input.button,.footer .tagcloud a,.footer #swm_product_search_form button.swm-search-button i,.footer .gyan-posts-slider-widget .owl-dot{border-color:#343538;}.footer .input-text,.footer input[type="text"],.footer input[type="password"],.footer input[type="email"],.footer input[type="number"],.footer input[type="url"],.footer input[type="tel"],.footer input[type="search"],.footer textarea,.footer select,.footer #wp-calendar thead th,.footer #wp-calendar tbody td,.footer #wp-calendar tbody td:hover,.footer input[type="text"]:focus,.footer input[type="password"]:focus,.footer input[type="email"]:focus,.footer input[type="number"]:focus,.footer input[type="url"]:focus,.footer input[type="tel"]:focus,.footer input[type="search"]:focus,.footer textarea:focus,.footer #widget_search_form #searchform #s:focus{color:#bbbbbb;border-color:#343538;}.footer .swm-footer-widget h3{font-size:20px;color:#ffffff;letter-spacing:0px;text-transform:none;line-height:30px;}.footer .swm-footer-widget,.footer .swm-fb-subscribe-wid{margin-bottom:30px;}.footer .widget_meta ul li:before,.footer .widget_categories ul li:before,.footer .widget_pages ul li:before,.footer .widget_archive ul li:before,.footer .widget_recent_comments ul li:before,.footer .widget_recent_entries ul li:before,.footer .widget-nav-menu ul li:before,.footer .widget_product_categories ul li:before,.footer .archives-link ul li:before,.footer .widget_rss ul li:before,.footer .widget-nav-menu ul li.current-menu-item:before,.footer .widget_categories ul li.current-cat:before{color:#bbbbbb}.footer #wp-calendar thead th,.footer #wp-calendar tbody td,.footer .tagcloud a:hover,.footer ul li.cat-item small,.footer .wp-caption,.footer a.button,.footer a.button:hover,.footer .gyan-recent-posts-large-title,.footer button.button{background:#1c1d1f}.footer select{background-color:#1c1d1f}.footer .gyan-recent-posts-tiny ul li a{color:#bbbbbb;}.footer .swm-small-footer{font-size:15px;color:#aaaaaa;}.footer .swm-small-footer a{color:#aaaaaa;}.footer .swm-small-footer a:hover{color:#ffffff;}.swm_contact_footer,.swm_contact_footer a{color:#ffffff;}.swm_contact_footer_holder{background:#191a1c;}.swm-cf-m-column{background:#1d76a3;}.swm_contact_footer:before{border-color:#3b3c3f;}</style> <script id="wtwh-uni-gam-content-hash-variables"> var contentHash = "19b54e134afd6ec38da8d6da30d4e2c7"; var cat_target = "19b54e134afd6ec38da8d6da30d4e2c7,blogging-2,content-marketing,email-marketing,influencer-marketing,marketing,online-marketing,social-media,ros"; </script> <style type="text/css">/** Mega Menu CSS: fs **/</style> </head> <body class="post-template-default single single-post postid-12519 single-format-standard ic_cache _page swm-l-boxed swm-boxed-light-shadow swm-stickyOn topbarOn noTopbar elementor-default elementor-kit-9730" data-boxed-margin="40">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TC8N7NN" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MMC9PJ9" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="swm_searchbox_holder"> <div class="swm_searchbox_table"> <div class="swm_searchbox_close swm-transition"><span></span></div> <div class="swm_searchbox_table_cell"> <div class="swm_container"> <div class="swm_overlay_search_box"> <form method="get" action="https://marketing.wtwhmedia.com//" class="swm-search-form"> <div class="swm-search-form_inner"> <input type="text" placeholder="Search..." name="s" class="swm-search-form-input" autocomplete="off" /> <button type="submit" class="swm-search-button swm-css-transition"><i class="fas fa-search"></i></button> <div class="clear"></div> </div> </form> </div> </div> </div> </div> </div> <div id="swm-page"> <div id="swm-outer-wrap" class="clear"> <div id="swm-wrap" class="clear"> <header class="swm-all-header-wrapper"> <div class="swm-main-container swm-header-main-container header_2 brd-small"> <div class="swm-header header_2s" id="swm-header"> <div class="swm-header-container-wrap" id="swm-main-nav-holder" data-sticky-hide="768"> <div class="swm-container header-main" > <div class="swm-infostack-header"> <div class="swm-header-logo-section"> <div class="swm-logo"> <a href="https://marketing.wtwhmedia.com/" title="WTWH Media Marketing Lab"> <img class="swm-std-logo" width="260" height="0" style="max-width:260px;" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/01/DW_MarketingLab_GrayLogo.png" alt="WTWH Media Marketing Lab" /> <img class="swm-sticky-logo" style="max-width:125px;" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/06/wtwh_MarketingLab.png" alt="WTWH Media Marketing Lab" /> </a> <div class="clear"></div> </div> </div> <div class="clear"></div> </div> <div class="swm-infostack-menu"> <div class="swm-header-button-search swm-header-button-off "> <div class="swm-header-search"> <span class="swm-transition"><i class="fas fa-search"></i></span> </div> </div> <div class="swm-header-menu-section-wrap"> <div class="swm-header-menu-section" id="swm-primary-navigation"> <div class="swm-main-nav"> <div id="swm-mobi-nav-icon"> <div id="swm-mobi-nav-btn"><span class="swm-mobi-nav-btn-box"><span class="swm-transition"><span class="swm-transition"></span></span></span></div> <div class="clear"></div> </div> <div class="swm-primary-nav-wrap"> <ul id="swm-primary-nav" class="swm-primary-nav"><li id="menu-item-5688" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5688 megamenu-on megamenu-style-grid megamenu-first-element"><a><span>Blog</span></a> <ul class="sub-menu " data-megamenu-columns="3" > <li id="menu-item-5677" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-has-children menu-item-5677 pm-dropdown megamenu-first-element swm-m-active" style="width: 295px;" ><span class="megamenu-column-header"><a href="https://marketing.wtwhmedia.com/category/social-media/"><span>Social Media</span></a></span> <ul class="sub-menu "> <li id="menu-item-5678" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5678"><a href="https://marketing.wtwhmedia.com/category/social-media/facebook-social-media/"><span>Facebook</span></a></li><li id="menu-item-5680" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5680"><a href="https://marketing.wtwhmedia.com/category/social-media/linkedin-social-media/"><span>LinkedIn</span></a></li><li id="menu-item-5681" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5681"><a href="https://marketing.wtwhmedia.com/category/social-media/pinterest-social-media/"><span>Pinterest</span></a></li><li id="menu-item-5683" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5683"><a href="https://marketing.wtwhmedia.com/category/social-media/twitter-social-media/"><span>Twitter</span></a></li><li id="menu-item-5684" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5684"><a href="https://marketing.wtwhmedia.com/category/social-media/youtube/"><span>YouTube</span></a></li> </ul> </li><li id="menu-item-5694" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5694 pm-dropdown" style="width: 295px;" ><span class="megamenu-column-header"><a><span>Marketing</span></a></span> <ul class="sub-menu "> <li id="menu-item-5668" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-5668 swm-m-active"><a href="https://marketing.wtwhmedia.com/category/content-marketing/"><span>Content Marketing</span></a></li><li id="menu-item-5669" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-5669 swm-m-active"><a href="https://marketing.wtwhmedia.com/category/email-marketing/"><span>Email Marketing</span></a></li><li id="menu-item-5672" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-5672 swm-m-active"><a href="https://marketing.wtwhmedia.com/category/online-marketing/"><span>Online Marketing</span></a></li><li id="menu-item-5674" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5674"><a href="https://marketing.wtwhmedia.com/category/search-marketing/"><span>Search Marketing</span></a></li><li id="menu-item-5675" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5675"><a href="https://marketing.wtwhmedia.com/category/search-marketing/seo-search-marketing/"><span>SEO</span></a></li> </ul> </li><li id="menu-item-5673" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-5673 pm-dropdown" style="width: 295px;" ><span class="megamenu-column-header"><a href="https://marketing.wtwhmedia.com/category/press-releases/"><span>WTWH News</span></a></span> <ul class="sub-menu "> <li id="menu-item-11392" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11392"><a href="https://marketing.wtwhmedia.com/category/engineering-marketing-resources/"><span>Engineering Marketing Resources</span></a></li><li id="menu-item-11393" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11393"><a href="https://marketing.wtwhmedia.com/category/foodservice-retail-and-hospitality-marketing-resources/"><span>Foodservice, Retail, and Hospitality Marketing Resources</span></a></li><li id="menu-item-11394" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11394"><a href="https://marketing.wtwhmedia.com/category/healthcare-marketing-resources/"><span>Healthcare Marketing Resources</span></a></li> </ul> </li></ul> </li><li id="menu-item-6565" class="mediaguide menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6565 megamenu-on megamenu-style-grid megamenu-first-element"><a><span>Media Guides</span></a> <ul class="sub-menu " data-megamenu-columns="4" > <li id="menu-item-10016" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-10016 pm-dropdown megamenu-first-element" style="width: 295px;" ><span class="megamenu-column-header"><a><span>Design Engineering | Robotics | R&D</span></a></span> <ul class="sub-menu "> <li id="menu-item-11538" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11538"><a href="https://marketing.wtwhmedia.com/2025-design-world-media-guide/"><span>Design World</span></a></li><li id="menu-item-11542" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11542"><a href="https://marketing.wtwhmedia.com/2025-ee-world-online-media-guide/"><span>EE World Online</span></a></li><li id="menu-item-11579" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11579"><a href="https://marketing.wtwhmedia.com/2025-engineeringcom-media-guide/"><span>Engineering.com</span></a></li><li id="menu-item-11569" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11569"><a href="https://marketing.wtwhmedia.com/2025-ev-engineering-media-guide/"><span>EV Engineering</span></a></li><li id="menu-item-11550" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11550"><a href="https://marketing.wtwhmedia.com/2025-fluid-power-world-media-guide/"><span>Fluid Power World</span></a></li><li id="menu-item-11557" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11557"><a href="https://marketing.wtwhmedia.com/2025-rd-world-media-guide/"><span>R&D World</span></a></li><li id="menu-item-11566" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11566"><a href="https://marketing.wtwhmedia.com/2025-robotics-network-media-guide/"><span>Robotics Network</span></a></li><li id="menu-item-12412" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12412"><a href="https://marketing.wtwhmedia.com/2025-control-engineering-media-guide/"><span>Control Engineering Media Guide</span></a></li><li id="menu-item-12411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12411"><a href="https://marketing.wtwhmedia.com/2025-consulting-specifying-engineer-media-guide/"><span>Consulting-Specifying Engineer Media Guide</span></a></li><li id="menu-item-12410" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12410"><a href="https://marketing.wtwhmedia.com/2025-plant-engineering-media-guide/"><span>Plant Engineering Media Guide</span></a></li> </ul> </li><li id="menu-item-10018" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-10018 pm-dropdown" style="width: 295px;" ><span class="megamenu-column-header"><a><span>Life Sciences</span></a></span> <ul class="sub-menu "> <li id="menu-item-11572" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11572"><a href="https://marketing.wtwhmedia.com/2025-life-sciences-media-guide/"><span>Medical / Life Sciences</span></a></li><li id="menu-item-11554" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11554"><a href="https://marketing.wtwhmedia.com/2025-pharma-media-guide/"><span>Pharma Media Guide</span></a></li> </ul> </li><li id="menu-item-10017" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-10017 pm-dropdown" style="width: 295px;" ><span class="megamenu-column-header"><a><span>Retail | Hospitality | Food Service</span></a></span> <ul class="sub-menu "> <li id="menu-item-11593" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11593"><a href="https://marketing.wtwhmedia.com/2025-club-resort-business-media-guide/"><span>Club + Resort Business Media Guide</span></a></li><li id="menu-item-11590" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11590"><a href="https://marketing.wtwhmedia.com/2025-convenience-store-decisions-media-guide/"><span>CStore Decisions</span></a></li><li id="menu-item-11586" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11586"><a href="https://marketing.wtwhmedia.com/2025-fsr-media-guide/"><span>FSR Media Guide</span></a></li><li id="menu-item-11596" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11596"><a href="https://marketing.wtwhmedia.com/2025-pmq-media-guide/"><span>PMQ Media Guide</span></a></li><li id="menu-item-11583" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11583"><a href="https://marketing.wtwhmedia.com/2025-qsr-media-guide/"><span>QSR Media Guide</span></a></li> </ul> </li><li id="menu-item-10015" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-10015 pm-dropdown" style="width: 295px;" ><span class="megamenu-column-header"><a><span>Renewable Energy</span></a></span> <ul class="sub-menu "> <li id="menu-item-11563" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11563"><a href="https://marketing.wtwhmedia.com/2025-solar-power-world-media-guide/"><span>Solar Power World</span></a></li><li id="menu-item-11560" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11560"><a href="https://marketing.wtwhmedia.com/2025-windpower-engineering-development-media-guide/"><span>Windpower Engineering & Development</span></a></li> </ul> </li></ul> </li><li id="menu-item-11158" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11158 pm-dropdown"><a><span>Print Ad Info</span></a> <ul class="sub-menu "> <li id="menu-item-11157" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11157"><a href="https://ads.wtwhmedia.com/"><span>Print Ad Portal</span></a></li><li id="menu-item-4451" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4451"><a href="https://marketing.wtwhmedia.com/print-ad-specs/"><span>Print Ad Specs</span></a></li></ul> </li><li id="menu-item-10022" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-10022 pm-dropdown"><a><span>Resources</span></a> <ul class="sub-menu "> <li id="menu-item-10023" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10023"><a href="https://marketing.wtwhmedia.com/subscribe-newsletter/"><span>Subscribe to Our Newsletter</span></a></li></ul> </li><li id="menu-item-10064" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-10064 pm-dropdown"><a href="https://marketing.wtwhmedia.com/contact-wtwh-media/"><span>Contact Us</span></a> <ul class="sub-menu "> <li id="menu-item-10065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10065"><a href="https://marketing.wtwhmedia.com/general-request/"><span>General Request</span></a></li><li id="menu-item-7402" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7402"><a target="_blank" href="https://recruiting.paylocity.com/recruiting/jobs/All/eafe32b7-57a8-48ce-82e0-880033997e21/Design-World-LLC"><span>Job Opportunities</span></a></li><li id="menu-item-10150" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10150"><a href="https://marketing.wtwhmedia.com/pr-submissions/"><span>PR Submissions</span></a></li><li id="menu-item-7559" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7559"><a href="https://marketing.wtwhmedia.com/subscription-customer-service-form/"><span>Subscription Services</span></a></li><li id="menu-item-8227" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8227"><a href="https://marketing.wtwhmedia.com/wtwh-data-ingesting-and-processing/"><span>DesignFast Data Request</span></a></li></ul> </li><li id="menu-item-4459" class="menuhighlight menu-item menu-item-type-post_type menu-item-object-page menu-item-4459"><a href="https://marketing.wtwhmedia.com/request-proposal/"><span>Request Proposal</span></a></li><li id="menu-item-12469" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12469"><a href="https://marketing.wtwhmedia.com/clara-reporting/"><span>Clara Reporting</span></a></li></ul> </div> <div class="clear"></div> </div> <div class="clear"></div> </div>  </div> <div class="clear"></div> <div id="swm-mobi-nav"> <span class="swm-mobi-nav-close"></span> <div class="clear"></div> </div> <div id="swm-mobi-nav-overlay-bg" class="swm-css-transition"></div> <div class="clear"></div> </div>  <div class="clear"></div> </div>  </div>  </div>  <div class="clear"></div> </div>  </header><div class="swm-header-placeholder" data-header-d="100" data-header-t="107" data-header-m="60" ></div> <div id="content" class="swm-main-container swm-site-content swm-css-transition" > <div class="swm-container swm-layout-full-width swm-post-sidebar-page" > <div class="swm-column swm-custom-two-third"> <section> <div id="swm-item-entries" class="swm-row"> <article class="post-entry swm-blog-post post-12519 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-email-marketing category-influencer-marketing category-marketing category-online-marketing category-social-media tag-branding tag-content-creation tag-content-marketing tag-email-marketing tag-influencer-marketing-2 tag-marketing tag-marketing-campaigns tag-marketing-plans tag-marketing-trends" > <div class="swm-column-gap"> <div class=""> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/12/Jan25_BlogPost_FeaturedImage-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>January 6, 2025</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mburns/">McKenzie Burns</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>229 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="12519"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> <li> <i class="far fa-folder-open"></i><a href="https://marketing.wtwhmedia.com/category/blogging-2/" title="View all posts in Blogging" >Blogging</a>, <a href="https://marketing.wtwhmedia.com/category/content-marketing/" title="View all posts in Content Marketing" >Content Marketing</a>, <a href="https://marketing.wtwhmedia.com/category/email-marketing/" title="View all posts in Email Marketing" >Email Marketing</a>, <a href="https://marketing.wtwhmedia.com/category/influencer-marketing/" title="View all posts in Influencer Marketing" >Influencer Marketing</a>, <a href="https://marketing.wtwhmedia.com/category/marketing/" title="View all posts in Marketing" >Marketing</a>, <a href="https://marketing.wtwhmedia.com/category/online-marketing/" title="View all posts in Online Marketing" >Online Marketing</a>, <a href="https://marketing.wtwhmedia.com/category/social-media/" title="View all posts in Social Media" >Social Media</a> </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h1>Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns</h1></div> </div> </div> <div class="swm-post-list-content-section swm-post-list-single-content-section"> <div class="swm-post-single-content"> <p>As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year.</p> <ol> <li> <h4><strong> Revisit Your Strategy and Set Clear Goals</strong></h4> </li> </ol> <p>Start by reviewing last year’s performance. What worked? What didn’t? Use those insights to set clear, measurable goals. Break them into quarterly targets to stay on track.</p> <ol start="2"> <li> <h4><strong> Refresh Your Brand Messaging</strong></h4> </li> </ol> <p>The New Year is a perfect time to update your brand voice and messaging. Does your current messaging resonate with your audience’s evolving needs? Consider running a quick survey to gather direct feedback.</p> <ol start="3"> <li> <h4><strong> Plan a Content Calendar (and Stick to It!)</strong></h4> </li> </ol> <p>Create a detailed content calendar outlining key campaigns, blog posts, email sends, and social posts. Online, real-time tools can keep your team organized and deadlines visible.</p> <ol start="4"> <li> <h4><strong> Embrace New Marketing Channels</strong></h4> </li> </ol> <p>Consider experimenting with emerging platforms or ad formats. Short-form video content, interactive social posts, or influencer partnerships could elevate your brand visibility.</p> <ol start="5"> <li> <h4><strong> Personalize Everything</strong></h4> </li> </ol> <p>From email campaigns to website experiences, personalization can significantly improve engagement rates. Segment your audience and tailor content based on their preferences and behaviors.</p> <ol start="6"> <li> <h4><strong> Strengthen Your Data Game</strong></h4> </li> </ol> <p>Data-driven marketing is a must. Invest time in cleaning up your CRM, reviewing analytics tools, and ensuring your team can extract meaningful insights to guide decisions.</p> <ol start="7"> <li> <h4><strong> Prioritize Customer Retention</strong></h4> </li> </ol> <p>Don’t just chase new leads—nurture existing customers too. Consider loyalty programs, personalized offers, or exclusive events to keep your customer base engaged and coming back.</p> <ol start="8"> <li> <h4><strong> Budget Smartly</strong></h4> </li> </ol> <p>Review your marketing budget with ROI in mind. Allocate funds to high-performing channels while leaving room for creative tests and innovations.</p> <ol start="9"> <li> <h4><strong> Stay Agile and Adaptable</strong></h4> </li> </ol> <p>The only constant in marketing is change. Stay ahead by monitoring industry trends and being ready to pivot your strategy when new opportunities arise.</p> <ol start="10"> <li> <h4><strong> Celebrate Wins (Even the Small Ones)</strong></h4> </li> </ol> <p>A motivated team is a productive team. Celebrate milestones, share successes, and recognize individual and team achievements throughout the year.</p> <p>Let’s make this New Year your brand’s best yet!</p> <div class="addtoany_share_save_container addtoany_content addtoany_content_bottom"><div class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/" data-a2a-title="Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fmarketing.wtwhmedia.com%2Fstart-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns%2F&linkname=Start%20the%20New%20Year%20Strong%3A%20Marketing%20Tips%20to%20Supercharge%20Your%20Campaigns" title="Facebook" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_x" href="https://www.addtoany.com/add_to/x?linkurl=https%3A%2F%2Fmarketing.wtwhmedia.com%2Fstart-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns%2F&linkname=Start%20the%20New%20Year%20Strong%3A%20Marketing%20Tips%20to%20Supercharge%20Your%20Campaigns" title="X" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fmarketing.wtwhmedia.com%2Fstart-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns%2F&linkname=Start%20the%20New%20Year%20Strong%3A%20Marketing%20Tips%20to%20Supercharge%20Your%20Campaigns" title="LinkedIn" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_pinterest" href="https://www.addtoany.com/add_to/pinterest?linkurl=https%3A%2F%2Fmarketing.wtwhmedia.com%2Fstart-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns%2F&linkname=Start%20the%20New%20Year%20Strong%3A%20Marketing%20Tips%20to%20Supercharge%20Your%20Campaigns" title="Pinterest" rel="nofollow noopener" target="_blank"></a><a class="a2a_dd addtoany_share_save addtoany_share" href="https://www.addtoany.com/share"></a></div></div> <div class="clear"></div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> </div> </section> <h5 class="swm-single-tag-title"><span>Tags:</span></h5> <div class="swm-post-single-tags swm-post-cat-tag-block left"> <a Href="https://marketing.wtwhmedia.com/tag/branding/" Rel="tag">Branding</a><a Href="https://marketing.wtwhmedia.com/tag/content-creation/" Rel="tag">content Creation</a><a Href="https://marketing.wtwhmedia.com/tag/content-marketing/" Rel="tag">Content Marketing</a><a Href="https://marketing.wtwhmedia.com/tag/email-marketing/" Rel="tag">Email Marketing</a><a Href="https://marketing.wtwhmedia.com/tag/influencer-marketing-2/" Rel="tag">influencer Marketing</a><a Href="https://marketing.wtwhmedia.com/tag/marketing/" Rel="tag">marketing</a><a Href="https://marketing.wtwhmedia.com/tag/marketing-campaigns/" Rel="tag">marketing Campaigns</a><a Href="https://marketing.wtwhmedia.com/tag/marketing-plans/" Rel="tag">marketing Plans</a><a Href="https://marketing.wtwhmedia.com/tag/marketing-trends/" Rel="tag">Marketing Trends</a> </div> <div class="clear"></div> <div class="swm-tags-pagination-border"></div> <div class="swm-post-single-pagination swm-content-color "><div class="swm-pp-prev swm-next-prev-box"> <a href="https://marketing.wtwhmedia.com/5-common-marketing-mistakes-when-targeting-engineers-and-how-to-avoid-them/" class="swm-pp-link-title"><span class="swm-next-prev-text">Prev Post</span><span class="swm-heading-text swm-css-transition">5 Common Marketing Mistakes When Targeting Engineers—and How to Avoid Them</span></a> <div class="clear"></div> </div><div class="swm-pp-next swm-next-prev-box"> <a href="https://marketing.wtwhmedia.com/new-year-same-wirlpower/" class="swm-pp-link-title"><span class="swm-next-prev-text">Next Post</span><span class="swm-heading-text swm-css-transition">New Year. Same #WiRLPower</span></a> <div class="clear"></div> </div><div class="clear"></div> </div> <div class="swm-tags-pagination-border swm-tags-pagination-border-bot"></div> <div class="swm-single-section"> <div class="swm-related-posts-wrap swm-content-wrap swm-single-related-posts-2"> <div class="swm-related-posts swm_content_border"> <h5 class="swm-single-pg-titles"><span>Related Posts</span></h5> <ul> <li> <div class="swm_related_post_img"> <a href="https://marketing.wtwhmedia.com/romance-isnt-dead-but-bad-marketing-might-be/"><img width="500" height="344" src="https://marketing.wtwhmedia.com/wp-content/uploads/2025/01/Feb25_BlogPost_FeaturedImage-500x344.png" class="attachment-swm_image_size_related_posts size-swm_image_size_related_posts wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2025/01/Feb25_BlogPost_FeaturedImage-500x344.png 500w, https://marketing.wtwhmedia.com/wp-content/uploads/2025/01/Feb25_BlogPost_FeaturedImage-100x70.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></a> </div> <div class="swm-related-post-text"> <span class="swm-related-link swm-heading-text"><a href="https://marketing.wtwhmedia.com/romance-isnt-dead-but-bad-marketing-might-be/">Romance Isn’t Dead — But Bad Marketing Might Be</a></span> <span class="swm-related-date"> February 13, 2025</span> </div> </li> <li> <div class="swm_related_post_img"> <a href="https://marketing.wtwhmedia.com/audience-engagement-is-the-key-to-success-in-todays-digital-landscape/"><img width="500" height="344" src="https://marketing.wtwhmedia.com/wp-content/uploads/2025/01/AdobeStock_928215322-500x344.jpeg" class="attachment-swm_image_size_related_posts size-swm_image_size_related_posts wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2025/01/AdobeStock_928215322-500x344.jpeg 500w, https://marketing.wtwhmedia.com/wp-content/uploads/2025/01/AdobeStock_928215322-100x70.jpeg 100w" sizes="(max-width: 500px) 100vw, 500px" /></a> </div> <div class="swm-related-post-text"> <span class="swm-related-link swm-heading-text"><a href="https://marketing.wtwhmedia.com/audience-engagement-is-the-key-to-success-in-todays-digital-landscape/">Audience Engagement is the key to success in today’s digital landscape</a></span> <span class="swm-related-date"> January 14, 2025</span> </div> </li> </ul> <div class="clear"></div> </div> </div>   <div class="clear"></div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><span>Leave a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/#respond" style="display:none;">Cancel Comment</a></small></h3><p class="must-log-in">You must be <a href="https://marketing.wtwhmedia.com/wp-login.php?redirect_to=https%3A%2F%2Fmarketing.wtwhmedia.com%2Fstart-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns%2F">logged in</a> to post a comment.</p> </div> <p class="akismet_comment_form_privacy_notice">This site uses Akismet to reduce spam. <a href="https://akismet.com/privacy/" target="_blank" rel="nofollow noopener">Learn how your comment data is processed.</a></p> <div class="clear"></div> </div> <div class="clear"></div> </div> </div> <div class="clear"></div> </div>  <footer class="footer swm-css-transition" id="footer"> <div class="swm-container"> <div class="swm-large-footer col-3"> <div class="swm-f-widget"> <div id="media_image-2" class="widget widget_media_image"><div class="swm-footer-widget"><div class="swm-widget-content"><img width="288" height="100" src="https://marketing.wtwhmedia.com/wp-content/uploads/2016/09/wtwh-media-marketing-lab.png" class="image wp-image-7256 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" /><div class="clear"></div></div></div></div><div id="custom_html-8" class="widget_text widget widget_custom_html"><div class="widget_text swm-footer-widget"><div class="widget_text swm-widget-content"><div class="textwidget custom-html-widget">WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at <a href="https://www.wtwhmedia.com" target="_blank">WTWH Media</a> </div><div class="clear"></div></div></div></div><div id="a2a_follow_widget-3" class="widget widget_a2a_follow_widget"><div class="swm-footer-widget"><div class="swm-widget-content"><div class="a2a_kit a2a_kit_size_34 a2a_follow addtoany_list"><a class="a2a_button_facebook" href="https://www.facebook.com/WTWHMedia" title="Facebook" rel="noopener" target="_blank"></a><a class="a2a_button_linkedin_company" href="https://www.linkedin.com/company/wtwh-media-llc" title="LinkedIn Company" rel="noopener" target="_blank"></a><a class="a2a_button_x" href="https://x.com/WTWH_Media" title="X" rel="noopener" target="_blank"></a></div><div class="clear"></div></div></div></div> </div> <div class="swm-f-widget"> <div id="text-25" class="widget widget_text"><div class="swm-footer-widget"><div class="swm-widget-content"><h3><span>WTWH Media Brands</span></h3><div class="clear"></div> <div class="textwidget"><ul> <li><a href="https://clubandresortbusiness.com/" target="_blank">Club + Resort Business</a></li> <li><a href="https://cstoredecisions.com/" target="_blank">Convenience Store Decisions</a></li> <li><a href="https://www.designfast.com" target="_blank">DesignFast™</a></li> <li><a href="https://www.designworldonline.com" target="_blank">Design World</a></li> <li><a href="https://www.eeworldonline.com" target="_blank">EE World Online</a></li> <li><a href="https://www.fluidpowerworld.com" target="_blank">Fluid Power World</a></li> <li><a href="https://www.fsrmagazine.com/" target="_blank">FSR®</a></li> </ul> </div> <div class="clear"></div></div></div></div> </div> <div class="swm-f-widget"> <div id="custom_html-6" class="widget_text widget widget_custom_html"><div class="widget_text swm-footer-widget"><div class="widget_text swm-widget-content"><h3><span> </span></h3><div class="clear"></div><div class="textwidget custom-html-widget"><ul> <li><a href="https://www.leadlift.com" target="_blank">LeadLift™</a></li> <li><a href="https://www.massdevice.com" target="_blank">MassDevice</a></li> <li><a href="https://www.pmq.com/" target="_blank">PMQ</a></li> <li><a href="https://www.qsrmagazine.com/" target="_blank">QSR®</a></li> <li><a href="https://www.rdworldonline.com" target="_blank">R&D World</a></li> <li><a href="https://www.solarpowerworldonline.com" target="_blank">Solar Power World</a></li> <li><a href="https://www.therobotreport.com" target="_blank">The Robot Report</a></li> <li><a href="https://www.windpowerengineering.com" target="_blank">Windpower Engineering & Development</a></li> </ul></div><div class="clear"></div></div></div></div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="clear"></div> <div class="swm_contact_footer"> <div class="swm-container"> <div class="swm_contact_footer_holder swm-row"> <div class="swm-column swm-column3 swm-cf-column"> <span class="swm_cf_email swm-cf-title swm-heading-text"><a href="mailto:info@wt%77%68%6d%65dia.%63om">info@wtwhmedia.com</a></span> <span class="swm-cf-subtitle">Email Us</span> </div> <div class="swm-column swm-column3 swm-cf-column swm-cf-m-column"> <span class="swm_cf_call swm-cf-title swm-heading-text"><a href="tel:888-543-2447">888-543-2447</a></span> <span class="swm-cf-subtitle">Phone</span> </div> <div class="swm-column swm-column3 swm-cf-column"> <span class="swm_cf_address swm-cf-title swm-heading-text">1111 Superior Avenue, 26th Floor</span> <span class="swm-cf-subtitle">Cleveland, OH 44114</span> </div> <div class="clear"></div> </div> </div> </div><div class="swm-container"> <div class="swm-small-footer"> Copyright © 2024 · WTWH Media, LLC. All Rights Reserved | <a href="/ai-policy/">AI Policy</a> | <a href="https://www.wtwhmedia.com/privacy-policy/" target="_blank">Privacy Policy</a> </div> </div> </footer> </div> </div> <script> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/plugins/gyan-elements/assets/js/owl.carousel.min.js?ver=2.3.4" id="jquery-owl-js"></script> <script type="text/javascript" id="gyan-custom-scripts-js-extra"> /* <![CDATA[ */ var gyan_get_ajax_full_url = {"ajaxurl":"https:\/\/marketing.wtwhmedia.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/plugins/gyan-elements/assets/js/custom-scripts-min.js?ver=2.2.0" id="gyan-custom-scripts-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-includes/js/jquery/ui/effect.min.js?ver=1.13.3" id="jquery-effects-core-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-includes/js/jquery/ui/effect-blind.min.js?ver=1.13.3" id="jquery-effects-blind-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/themes/bizix/js/easing.min.js?ver=2.1.0" id="swm-easing-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/themes/bizix/js/debouncedresize.min.js?ver=2.1.0" id="swm-debouncedresize-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/themes/bizix/js/fitvids.min.js?ver=2.1.0" id="fitVids-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/themes/bizix/js/cookie.min.js?ver=2.1.0" id="swm-cookie-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/themes/bizix/js/coffeescript.min.js?ver=2.1.0" id="coffeescript-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-includes/js/imagesloaded.min.js?ver=5.0.0" id="imagesloaded-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/plugins/gyan-elements/addons/js/jquery.magnific-popup.min.js?ver=1.1.0" id="magnific-popup-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/plugins/gyan-elements/addons/js/isotope.min.js?ver=3.0.6" id="isotope-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/themes/bizix/js/theme-settings-min.js?ver=2.1.0" id="swm-theme-settings-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/themes/bizix/js/theme-megamenu-min.js?ver=2.1.0" id="swm-megamenu-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/themes/bizix/js/theia-sticky-sidebar.min.js?ver=2.1.0" id="theia-sticky-sidebar-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-includes/js/hoverIntent.min.js?ver=1.10.2" id="hoverIntent-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-content/plugins/megamenu/js/maxmegamenu.js?ver=3.4.1" id="megamenu-js"></script> <script type="text/javascript" src="https://marketing.wtwhmedia.com/wp-includes/js/comment-reply.min.js?ver=6.7.2" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <style> body.ic-disabled-body:before { background-image: url("/wp-includes/js/thickbox/loadingAnimation.gif"); } </style> </div>  </body> </html>