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data-gcb-src="https://www.youtube.com/embed/uHX34MjOsgc" data-gcb-content-type="video" data-gcb="m" allow="accelerometer;autoplay;encrypted-media;gyroscope;picture-in-picture" title="Interview: How Simon Sinek Leads With Strengths" allowfullscreen></iframe></div> </div> </div> <div class="card-item c-item--cardblob card--margin-top0 rel--cardgrp lwscms-650840" id="ite-650840" data-itemid="lwscms-650840" ><div class="inner c-item__inner"><div class="content-card c-item__content"><p class="text-center"><span class="caption u-block"><em>Listen to Leading With Strengths on these popular platforms or wherever you listen to podcasts.</em></span> <span class="flex-wrapper--inline flex-wrapper--center"><a class="u-link--focus u-block-inline u-padding--5" href="https://podcasts.apple.com/us/podcast/simon-sinek-founder-of-the-optimist-company/id1704017710?i=1000670395272&utm_source=link_wwwv9&utm_campaign=item_650840&utm_medium=copy"><img alt="Gallup Podcast on iPhone and iPad" height="30" src="https://imagekit.gallup.com/fusion/NEWSV9CMS/qef93t19wu6n84srva_i7g.png" width="108"></a> <a class="u-link--focus u-block-inline u-padding--5" href="https://open.spotify.com/episode/0Hphki9xxfzdTWZslmNPUB?utm_source=link_wwwv9&utm_campaign=item_650840&utm_medium=copy"><img alt="Clifton Strengths Podcast on Spotify" height="30" src="https://imagekit.gallup.com/fusion/CSFCMSEN/xfpdfg2f_eqabqrb_yqk2q.png" width="108"></a></span></p> </div></div></div> <div class="card-item c-item--cardblob card--margin-top0 rel--cardgrp lwscms-650843" id="ite-650843" data-itemid="lwscms-650843" ><div class="inner c-item__inner"><div class="content-card c-item__content"><h2 class="u-text--meta-11 u-text--bold">About the Leader</h2> <div class="flex-wrapper--inline flex-wrapper--gap-20"><img alt="Simon Sinek" height="100" src="https://imagekit.gallup.com/fusion/LWSCMS/0f5eb928-f2dc-4c59-9af3-3d209cf68440.png" width="100" /> <div> <p class="u-margin--btm-auto u-text--bold">Simon Sinek</p> <p class="u-color--gray-4 u-margin--btm-auto u-margin--top-auto">Founder of The Optimist Company</p> <ul class="c-lws-top5"> <li class="u-border--right u-border--gel-black"><span class="u-block u-color--gray-4">Ideation®</span></li> <li class="u-border--right u-border--gel-black"><span class="u-block u-color--gray-4">Futuristic®</span></li> <li class="u-border--right u-border--gel-black"><span class="u-block u-color--gray-4">Strategic®</span></li> <li class="u-border--right u-border--gel-black"><span class="u-block u-color--gray-4">Communication®</span></li> <li><span class="u-block u-color--gray-4">Restorative™</span></li> </ul> </div> </div> <p>Described as "a visionary thinker with a rare intellect," Simon has devoted his professional life to helping advance a vision of the world that does not yet exist -- a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work they do. A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace -- which reached 80 million views in its first week and has gone on to receive hundreds of millions of views.</p> </div></div></div> <div class="card-item c-item--cardblob card--margin-top0 rel--cardgrp lwscms-650846" id="ite-650846" data-itemid="lwscms-650846" ><div class="inner c-item__inner"><div class="content-card c-item__content"><div class="u-border--left4 u-border--strengths-strategic u-padding--left-20"> <p class="u-text--meta u-text--bold">Ideation</p> <div><span class="u-bgtext--caslon-strengths-strategic-light u-text--27">"There's always more to learn."</span></div> <p>Sinek approaches ideas the way he approaches his entire life -- as a student. He believes there's always more to learn and that all ideas evolve over time. He sees "big idea moments" as the culmination of a process of putting smaller ideas together over a longer period of time.</p> </div> <div class="u-border--left4 u-border--strengths-influencing u-padding--left-20"> <p class="u-text--meta u-text--bold">Communication</p> <div><span class="u-bgtext--caslon-strengths-influencing-light u-text--27">"I process out loud."</span></div> <p>When examining ideas or making sense of the world or his life, Sinek processes verbally, using speech to think. It's just as natural for him to verbalize a thought immediately as it is for him to write about deeply personal elements of his life when exploring ideas in a book.</p> </div> <div class="u-border--left4 u-border--strengths-strategic u-padding--left-20"> <p class="u-text--meta u-text--bold">Futuristic</p> <div><span class="u-bgtext--caslon-strengths-strategic-light u-text--27">"It's the chain of events that I so adore."</span></div> <p>Always thinking at least one to two years into the future, Sinek delights in establishing ambitious goals, developing attendant subgoals, then working toward their accomplishment. Relying on high-performing partners to determine the myriad details that progress the vision from one subgoal to the next, Sinek relishes contemplating and communicating the final outcome.</p> </div> <div class="u-border--left4 u-border--strengths-strategic u-padding--left-20"> <p class="u-text--meta u-text--bold">Strategic</p> <div><span class="u-bgtext--caslon-strengths-strategic-light u-text--27">"Strategy is about the future."</span></div> <p>Strategy, according to Sinek, is about big-picture thinking situated in the future. Sinek asserts that a widespread misunderstanding of what produces great strategy leads many people to claim they are a skilled strategist when, in fact, they're a great tactician. In contrast, many great strategists readily admit to being a poor tactician.</p> </div> <div class="u-border--left4 u-border--strengths-executing u-padding--left-20"> <p class="u-text--meta u-text--bold">Restorative</p> <div><span class="u-bgtext--caslon-strengths-executing-light u-text--27">"The problems that I like serve a greater good."</span></div> <p>Sinek is drawn to exceedingly complex problems that require the expertise of many individuals -- problems that, if solved, serve the maximum number of people. In pursuit of answers to these problems, he's willing to admit his ignorance on any topic if doing so unearths new solutions and furthers his mission.</p> </div> </div></div></div> </div> <div class="cmsitem ite-cardblob rel--cardgrp_foot 650855-LWSCMS lwscms-650855" id="ite-650855" data-itemid="LWSCMS-650855" > <div class="innercmsitem"> <div class="card-item c-item--cardblob card--white lwscms-650855"><div class="inner c-item__inner"><div class="content-card c-item__content"><h2 class="u-text--27 u-text--light">Related Videos</h2> <div class="c-grid-layout c-grid-layout--gap-20 c-grid-layout--col-275min"> <div class="c-grid-layout--wrapper"> <div class="c-lws-modal u-border--gel-gray-2 u-rounded-corner--10"><a class="c-lws-modal_quote play-btn__link" data-target=".modal-video-sinek-1" data-toggle="modal" href="#">"My job is to put myself in situations where I'm strong."<span class="play-btn play-btn--small"><span class="sr-only">play video</span></span></a> <div class="c-lws-modal--meta"><span class="c-lws-modal--meta-strength u-bg--none"> </span><span class="c-timestamp">2:26</span></div> </div> <h3 class="c-lws-modal--title"><a data-target=".modal-video-sinek-1" data-toggle="modal" href="#">Connecting Your Why With Your Strengths<span class="c-lws-modal--byline"> <span class="sr-only">--</span>Simon Sinek</span></a></h3> </div> <div class="c-grid-layout--wrapper"> <div class="c-lws-modal u-border--gel-gray-2 u-rounded-corner--10"><a class="c-lws-modal_quote play-btn__link" data-target=".modal-video-sinek-2" data-toggle="modal" href="#">"Friendship is the ultimate biohack."<span class="play-btn play-btn--small"><span class="sr-only">play video</span></span></a> <div class="c-lws-modal--meta"><span class="c-lws-modal--meta-strength u-bg--none"> </span><span class="c-timestamp">2:35</span></div> </div> <h3 class="c-lws-modal--title"><a data-target=".modal-video-sinek-2" data-toggle="modal" href="#">Strengthening Your Life Through Meaningful Friendships<span class="c-lws-modal--byline"> <span class="sr-only">--</span>Simon Sinek</span></a></h3> </div> <div class="c-grid-layout--wrapper"> <div class="c-lws-modal u-border--gel-gray-2 u-rounded-corner--10"><a class="c-lws-modal_quote u-border--strengths-strategic play-btn__link" data-target=".modal-video-sinek-3" data-toggle="modal" href="#">"Most people don't know what strategy is."<span class="play-btn play-btn--small"><span class="sr-only">play video</span></span></a> <div class="c-lws-modal--meta"><span class="c-lws-modal--meta-strength">Strategic</span><span class="c-timestamp">0:40</span></div> </div> <h3 class="c-lws-modal--title"><a data-target=".modal-video-sinek-3" data-toggle="modal" href="#">How Simon Sinek Aims His Strategic Toward the Future<span class="c-lws-modal--byline"> <span class="sr-only">--</span>Simon Sinek</span></a></h3> </div> <div class="c-grid-layout--wrapper"> <div class="c-lws-modal u-border--gel-gray-2 u-rounded-corner--10"><a class="c-lws-modal_quote u-border--strengths-executing play-btn__link" data-target=".modal-video-sinek-6" data-toggle="modal" href="#">"The problems I like serve the greater good."<span class="play-btn play-btn--small"><span class="sr-only">play video</span></span></a> <div class="c-lws-modal--meta"><span class="c-lws-modal--meta-strength">Restorative</span><span class="c-timestamp">0:49</span></div> </div> <h3 class="c-lws-modal--title"><a data-target=".modal-video-sinek-6" data-toggle="modal" href="#">The Restorative Approach to Complex Challenges<span class="c-lws-modal--byline"> <span class="sr-only">--</span>Simon Sinek</span></a></h3> </div> <div class="c-grid-layout--wrapper"> <div class="c-lws-modal u-border--gel-gray-2 u-rounded-corner--10"><a class="c-lws-modal_quote u-border--strengths-influencing play-btn__link" data-target=".modal-video-sinek-7" data-toggle="modal" href="#">"I debate to advance the argument."<span class="play-btn play-btn--small"><span class="sr-only">play video</span></span></a> <div class="c-lws-modal--meta"><span class="c-lws-modal--meta-strength">Self-Assurance</span><span class="c-timestamp">1:41</span></div> </div> <h3 class="c-lws-modal--title"><a data-target=".modal-video-sinek-7" data-toggle="modal" href="#">How Simon Sinek Uses Self-Assurance to Challenge Ideas<span class="c-lws-modal--byline"> <span class="sr-only">--</span>Simon Sinek</span></a></h3> </div> <div class="c-grid-layout--wrapper"> <div class="c-lws-modal u-border--gel-gray-2 u-rounded-corner--10"><a class="c-lws-modal_quote u-border--strengths-relationship play-btn__link" data-target=".modal-video-sinek-9" data-toggle="modal" href="#">"I believe that even in darkness there is light."<span class="play-btn play-btn--small"><span class="sr-only">play video</span></span></a> <div class="c-lws-modal--meta"><span class="c-lws-modal--meta-strength">Positivity</span><span class="c-timestamp">2:01</span></div> </div> <h3 class="c-lws-modal--title"><a 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to Challenge Ideas" allowfullscreen></iframe></div></div></div> </div> <div class="c-item--card card--webpart rel--cardsimple lwscms-650858 card--margin-no-all" id="ite-650858" data-itemid="LWSCMS-650858"> <div aria-hidden="true" class="modal modal-video modal-has-close-btn modal-video-sinek-1" data-autoplay="" data-lazyload="" role="dialog" tabindex="-1"><div class="modal-dialog"><button class="modal-close-btn" data-dismiss="modal"><span class="sr-only">Close Video: Connecting Your Why With Your Strengths</span></button><div class="embed-responsive embed-responsive-16by9"><iframe class="b-lazy" data-src="//content.gallup.com/ux/gcb/iframe.html" data-gcb-src="https://www.youtube.com/embed/YP-FVn3MkhA" data-gcb-content-type="video" data-gcb="m" allow="accelerometer;autoplay;encrypted-media;gyroscope;picture-in-picture" title="Connecting Your Why With Your Strengths" allowfullscreen></iframe></div></div></div> </div> <div class="c-item--card card--webpart rel--cardsimple lwscms-650861 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