Here's how this campaign is highlighting the importance of tree plantation - Art & Culture

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<form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20190425131248/https://images.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="016184311056644083324:8u2es-0seny"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 theme theme--pink" placeholder="Search" required id="q-2" type="text" name="q"></div></form></div></div> </header> <div class="my-2 uppercase absolute pin-t pin-r text-white" style="z-index:201; margin-right: 160px;">Sponsored</div><div class="container-fluid"> <article class="story">  <div class="template__header clearfix modifier--open mb-2"> <div class="row"> <div class="col-sm-11 col-12">  <h2 data-layout="story" data-id="1182477" class="story__title mt-2 mt-sm-6 size-twelve xs-size-seven "><a href="https://web.archive.org/web/20190425131248/https://images.dawn.com/news/1182477/heres-how-this-campaign-is-highlighting-the-importance-of-tree-plantation" class="story__link">Here's how this campaign is highlighting the importance of tree plantation </a></h2> <div class=" mb-sm-4 mb-2"><span class="story__time uppercase "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2019-04-25T15:32:11+05:00"><span class="timestamp__calendar">Apr 25, 2019</span> <span class="timestamp__time">03:32pm</span></span></span> </div> </div> <div class="col-sm-11 col-12"> <div class="row"> <div class="col-sm-10 col-12"> <div class="row no-gutters"> <div class="col-sm-3 col-12"> <div class="story__authors mb-sm-0 mb-2"> <div class="row no-gutters"> <div class="col-3"> <img src="//web.archive.org/web/20190425131248im_/https://i.dawn.com/users/91.jpg?170817051306" class="story__authors__pic hidden sm-block"> </div> <div class="col-sm-9 col-12"> <p class="story__authors__name uppercase size-four pl-2"><a href="/web/20190425131248/https://images.dawn.com/authors/91">Sponsor</a></p> <p class="story__authors__heading uppercase size-two pl-2 hidden sm-block">Paid content</p> </div> </div> </div> </div> <div class="col-8"> <p class="size-five story__authors__story__excerpt hidden sm-block">RoohAfza's #PlantforPakistan is encouraging people to join hands in making Pakistan's enviroment cooler and greener.</p> </div> </div> </div> </div> </div> </div> </div>  <div class="content"> <main> <div class="row"> <div class="col-sm-11 col-12">  <div class="template__main clearfix modifier--open modifier--blockquote-border-ends-large "> <div class="slideshow story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":4000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style="">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><img src="https://web.archive.org/web/20190425131248im_/https://i.dawn.com/large/2019/04/5cc05152b05ac.jpg" alt="RoohAfza's #PlantforPakistan is encouraging people to join hands in making Pakistan's enviroment cooler and greener."/></div> <figcaption class="media__caption ">RoohAfza's #PlantforPakistan is encouraging people to join hands in making Pakistan's enviroment cooler and greener. </figcaption> </figure> <div class="clearfix"></div> </div> </div> <div class="row no-gutters"> <div class="col-sm-10 col-12"> <div class="row no-gutters"> <div class="col-sm-1 col-12"> </div> <div class="col-sm-11 col-12">  <div class="story__content mt-4 pt-4 "><p>In an effort to care for the environment and reduce the adverse effects of deforestation, <a href="https://web.archive.org/web/20190425131248/https://www.facebook.com/Roohafzapk/">Rooh Afza</a> has come up with a <a href="https://web.archive.org/web/20190425131248/https://www.facebook.com/Roohafzapk/videos/vb.580320055416302/2374560246159335/?type=3&theater">TVC</a> in the heat of the moment. Quite literally. </p> <p>We feel planting trees is one of the easiest and most sustainable ways to positively affect the environment, and Rooh Afza is telling us just that.</p> <p>Here's us discussing few of our favourite bits out of their latest campaign:</p> <h2 id="5cc18c962a1f2">Highlights of the TVC</h2> <h2 id="5cc18c962a274"><strong>1. It highlights the importance of forestation</strong></h2> <figure class="media one-whole palm--one-whole media--stretch "> <div class="media__item "><img src="https://web.archive.org/web/20190425131248im_/https://i.dawn.com/primary/2019/04/5cc0442268e0f.jpg" alt=""/></div> </figure> <p> </p> <p>With deforestation happening all around, the ad helps resurrect the environmentalist in us. </p> <p>We feel it highlights the importance of caring for the environment in a fun way to reduce the alarming heat wave that engulfs many parts of Pakistan each year.</p> <h2 id="5cc18c962a296"><strong>2. It furthers the useful cause of #PlantforPakistan</strong></h2> <figure class="media one-whole palm--one-whole media--stretch media--uneven media--embed "> <div class="media__item media__item--relative media__item--instagram "><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BwRF9iFBAO9/" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://web.archive.org/web/20190425131248/https://www.instagram.com/p/BwRF9iFBAO9/" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://web.archive.org/web/20190425131248/https://www.instagram.com/p/BwRF9iFBAO9/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Outdoor activities are the best, specially when they serve a cause, and what cause is greater than making our world greener. #PlantForPakistan #ShadesofHope #RoohAfza</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://web.archive.org/web/20190425131248/https://www.instagram.com/roohafzapk/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Rooh Afza</a> (@roohafzapk) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-04-15T07:03:48+00:00">Apr 15, 2019 at 12:03am PDT</time></p></div></blockquote></div> </figure> <p> </p> <p>Trees create the very air we breathe and filter air pollution, and so the brand's campaign <a href="https://web.archive.org/web/20190425131248/https://www.facebook.com/search/top/?q=#plantforpakistan&epa=SEARCH_BOX">#PlantforPakistan</a> is encouraging people to join hands in making Pakistan's enviroment cooler and greener. </p> <p>With this campaign, Rooh Afza encourages to begin with improving our microclimate by planting more and more trees and participating in outdoor activities, particularly the ones that exhibit care for the environment. </p> <p>We spotted kids and young adults planting little seeds in Rooh Afza bottles. Here's a quick look at it:</p> <figure class="media one-whole palm--one-whole media--stretch media--uneven media--embed "> <div class="media__item media__item--relative media__item--instagram "><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BwUM5oEBb3W/" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://web.archive.org/web/20190425131248/https://www.instagram.com/p/BwUM5oEBb3W/" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://web.archive.org/web/20190425131248/https://www.instagram.com/p/BwUM5oEBb3W/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Summer season is the best time to get together with your friends; plant a tree now and bond over a cool glass of #RoohAfza. #PlantforPakistan #ShadesofHope #StayCoolWithRoohAfza</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://web.archive.org/web/20190425131248/https://www.instagram.com/roohafzapk/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Rooh Afza</a> (@roohafzapk) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-04-16T12:00:55+00:00">Apr 16, 2019 at 5:00am PDT</time></p></div></blockquote></div> </figure> <p> </p> <h2 id="5cc18c962a2b2"><strong>3. It makes use of a catchy jingle and storyline</strong></h2> <p><img src="https://web.archive.org/web/20190425131248im_/https://media.giphy.com/media/H1Y2S1TXCLzoKF1WFw/giphy.gif" height="100%" width="100%" border="0"></p> <p>The campaign's message is simple; the more we sow, the cooler it gets.</p> <p>From cute smiles to recurrent greens, cold drinks and ice lollies, we feel the visuals beautifully show that sowing seeds can help fight global warming.</p> <p>Starring Ghana Ali, with vocals from the singer Zeb Bangash, the ad produces a catchy jingle that is sure to get the kids excited to play their roles towards the cause.</p> <p>Watch full TVC here:</p> <figure class="media one-whole palm--one-whole media--stretch media--uneven media--embed "> <div class="media__item media__item--relative media__item--facebook "> <div class="fb-video" data-href="https://www.facebook.com/Roohafzapk/videos/2374560246159335/" data-width="auto"></div></div> </figure> <p> </p> <p>Known for taking one of Pakistan's most celebrated drinks across the world with <a href="https://web.archive.org/web/20190425131248/https://images.dawn.com/news/1179888">exciting campaigns</a>, we feel the brand has yet again campaigned to work towards the development of the country.</p> <p>To join hands with Rooh Afza, follow the campaign's hashtags <a href="https://web.archive.org/web/20190425131248/https://www.facebook.com/hashtag/plantforpakistan?source=feed_text&epa=HASHTAG&__tn__=*NK-R">#PlantForPakistan</a> <a href="https://web.archive.org/web/20190425131248/https://www.facebook.com/hashtag/shadesofhope?source=feed_text&epa=HASHTAG&__tn__=*NK-R">#ShadesOfHope</a> <a href="https://web.archive.org/web/20190425131248/https://www.facebook.com/hashtag/beattheheat">#BeatTheHeat</a> on social media.</p> <hr/> <p><em>This content is a paid advertisement by Rooh Afza and is not associated with or reflective of the views of Images or DAWN.com.</em></p> </div>  <div class="social social--iframe float-left pr-2 "> 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Here's how this campaign is highlighting the importance of tree plantation - Art & Culture - Images