CINXE.COM

<!DOCTYPE html><html data-wf-page="642d99dd69921cfd87a90885" lang="en"><head><meta charset="utf-8"><title>Product Surveys - SmartSurvey</title><meta content="Using surveys for product testing helps inform market research by assessing what people think during development and even after launch." name="description"><meta content="width=device-width, initial-scale=1" name="viewport"><link href="/wf-assets/css/smartsurvey.webflow.7c7e86734.min.css" rel="stylesheet" type="text/css"><script src="https://use.typekit.net/oao0nqo.js" type="text/javascript"></script><script type="text/javascript">try{Typekit.load();}catch(e){}</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ece9e8fdf85eaa8850dcd2_favicon.png" rel="shortcut icon" type="image/x-icon"><link href="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ecea56433aca441e35f1a7_webclip.png" rel="apple-touch-icon"><meta property="og:site_name" content="SmartSurvey"> <meta property="og:locale" content="en_GB"> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="manifest" href="/site.webmanifest"> <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#f0641b"> <meta name="msapplication-TileColor" content="#2b5797"> <meta name="theme-color" content="#ffffff">  <script>window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'wait_for_update': 1500 }); gtag('set', 'ads_data_redaction', true); </script>   <script type="text/javascript"> (function (a, e, c, f, g, b, d) { var h = { ak: "1071449239", cl: "xCaoCMmJ8WQQl4n0_gM" }; a[c] = a[c] || function () { (a[c].q = a[c].q || []).push(arguments) }; a[f] || (a[f] = h.ak); b = e.createElement(g); b.async = 1; b.src = "//www.gstatic.com/wcm/loader.js"; d = e.getElementsByTagName(g)[0]; d.parentNode.insertBefore(b, d); a._googWcmGet = function (b, d, e) { a[c](2, b, h, d, null, new Date, e) } })(window, document, "_googWcmImpl", "_googWcmAk", "script"); </script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KC3JWW');</script>  <style> @media screen and (min-width: 600px) { #cookiefirst-root>div:first-child{opacity:0.6;} #cookiefirst-root>div:nth-child(2) {max-width: 1180px} #cookiefirst-root>div:nth-child(2)>div {padding: 5%;height: 80vh;display: flex;flex-direction: column;justify-content: center;border: 160px solid #eaede3;border-radius: 6px!important;border-top-width: 10vh;border-bottom-width: 10vh;} #cookiefirst-root>div:nth-child(2)>div>div:first-child{display: inline-block;} #cookiefirst-root button span {padding: 10px 0;} } </style><link rel="canonical" href="https://www.smartsurvey.co.uk/market-research-surveys/product"> <style> </style><link rel="alternate" href="https://www.smartsurvey.com/market-research-surveys/product" hreflang="en-US"><link rel="alternate" href="https://www.smartsurvey.co.uk/market-research-surveys/product" hreflang="en-GB"><link rel="alternate" href="https://www.smartsurvey.co.uk/market-research-surveys/product" hreflang="x-default"></head><body data-pagetype="generic-article" data-slug="market-research-surveys-product" data-slugfix="true" data-slugfix-replace-from="market-research-surveys-" data-slugfix-replace-to="" class="body"><div class="core-script-embed w-embed w-iframe w-script"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KC3JWW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <script src="https://consent.cookiefirst.com/banner.js" data-cookiefirst-key="ddf24852-72b3-4aca-bf41-a6bb635f787d"></script>   <noscript><img src="https://secure.intelligent-business-7.com/795612.png" style="display:none;"></noscript> </div><div class="global-styles w-embed"><style> /* Hide scrollbar for Chrome, Safari and Opera */ .tabs-menu::-webkit-scrollbar { display: none; } /* Hide scrollbar for IE, Edge and Firefox */ .tabs-menu { -ms-overflow-style: none; /* IE and Edge */ scrollbar-width: none; /* Firefox */ } .w-nav[data-animation="over-right"] .w-nav-overlay, .w-nav[data-animation="over-right"] [data-nav-menu-open] { z-index: 10 !important; } /* Make text look crisper and more legible in all browsers */ body { -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-smoothing: antialiased; text-rendering: optimizeLegibility; } /* Focus state style for keyboard navigation for the focusable elements */ *[tabindex]:focus-visible, input[type="file"]:focus-visible { outline: 0.125rem solid #4d65ff; outline-offset: 0.125rem; } /* Get rid of top margin on first element in any rich text element */ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /* Get rid of bottom margin on last element in any rich text element */ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /* Prevent all click and hover interaction with an element */ .pointer-events-off { pointer-events: none; } /* Enables all click and hover interaction with an element */ .pointer-events-on { pointer-events: auto; } /* Create a class of .div-square which maintains a 1:1 dimension of a div */ .div-square::after { content: ""; display: block; padding-bottom: 100%; } /* Make sure containers never lose their center alignment */ .container-medium,.container-small, .container-large { margin-right: auto !important; margin-left: auto !important; } .modal-content { overflow-y: scroll !important; } /* Make the following elements inherit typography styles from the parent and not have hardcoded values. Important: You will not be able to style for example "All Links" in Designer with this CSS applied. Uncomment this CSS to use it in the project. Leave this message for future hand-off. */ /* a, .w-input, .w-select, .w-tab-link, .w-nav-link, .w-dropdown-btn, .w-dropdown-toggle, .w-dropdown-link { color: inherit; text-decoration: inherit; font-size: inherit; } */ /* Apply "..." after 3 lines of text */ .text-style-3lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 3; -webkit-box-orient: vertical; } /* Apply "..." after 2 lines of text */ .text-style-2lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } /* Adds inline flex display */ .display-inlineflex { display: inline-flex; } /* These classes are never overwritten */ .hide { display: none !important; } @media screen and (max-width: 991px) { .hide, .hide-tablet { display: none !important; } } @media screen and (max-width: 767px) { .hide-mobile-landscape{ display: none !important; } } @media screen and (max-width: 479px) { .hide-mobile{ display: none !important; } } .margin-0 { margin: 0rem !important; } .padding-0 { padding: 0rem !important; } .spacing-clean { padding: 0rem !important; margin: 0rem !important; } .margin-top { margin-right: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-top { padding-right: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-right { margin-top: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-right { padding-top: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-bottom { margin-top: 0rem !important; margin-right: 0rem !important; margin-left: 0rem !important; } .padding-bottom { padding-top: 0rem !important; padding-right: 0rem !important; padding-left: 0rem !important; } .margin-left { margin-top: 0rem !important; margin-right: 0rem !important; margin-bottom: 0rem !important; } .padding-left { padding-top: 0rem !important; padding-right: 0rem !important; padding-bottom: 0rem !important; } .margin-horizontal { margin-top: 0rem !important; margin-bottom: 0rem !important; } .padding-horizontal { padding-top: 0rem !important; padding-bottom: 0rem !important; } .margin-vertical { margin-right: 0rem !important; margin-left: 0rem !important; } .padding-vertical { padding-right: 0rem !important; padding-left: 0rem !important; } /*Desktop*/ @media (min-width: 992px) { html { font-size:16px; } } /*Tablet*/ @media (max-width: 991px) { html { font-size:15px; } } /*Mobile Landscape*/ @media (max-width: 767px) { html { font-size:15px; } } /*Mobile Portrait*/ @media (max-width: 479px) { html { font-size:15px; } } /* EXTRAS */ .w-slider-dot { background: #DDD1CA !important;} .w-slider-dot.w-active { background: #189E87 !important; } .callout-link { text-decoration: none !important;} .legal-consent-container .hs-form-booleancheckbox-display p {margin: 0;font-size: 0.9rem;font-weight: 400!important;} .legal-consent-container .hs-form-booleancheckbox-display>span {margin-left: 8px !important;} /* RICH TEXT BULLETS */ .text-rich-text ul li { margin-bottom: 0.5rem; padding-left: 1.2rem; background-image: url(https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63fcef79f1927a0e4cd84a24_green-bullet.svg); background-position: 0 10px; background-size: 0.6rem; background-repeat: no-repeat; list-style: none; } /* HUBSPOT FORM */ .hs-input { width: 100% !important; } .hs-form { list-style-type: none; width: 100%; } label { color: var(--slate-blue); font-size: 1.125rem; } .form-columns-1 { width: 100% !important; max-width: 100% !important; } .form-columns-2 { width: 100% !important; max-width: 100% !important; } .hs-form.hs-form fieldset[class] .hs-input[type=checkbox] { transform: scale(1.4) !important; transform-origin: top right !important; margin: 3px 6px; width: auto !important; margin-top: -18px !important; } .hs-form.hs-form fieldset[class] .hs-input[type="file"] { padding: 1rem; } /* SmartSurvey Shear Block Styles */ .bg-shear { position: relative; overflow: hidden; background-size: cover; background-position: center; } .bg-shear::before { content: ""; height: 100%; width: 100%; display: block; position: absolute; left: 45%; top: 0; transform: skewX(-11deg); transform-origin: top left; z-index:1 } .bg-shear.is-green::before { background-color: #158472; } /* SmartSurvey Dot Block Styles */ .background-colour-navy-dotted::after { content: ""; display: block; width: 420px; height: 300vh; background-image: radial-gradient(#1170A8 8%, transparent 8%); background-position: 8px 8px; background-size: 38px 38px; transform: translatex(-15vw) translatey(-100vh) rotate3d(0, 0, 1, 33deg); transform-origin: center; position: absolute; top: 0; right: 0; } /* SmartSurvey Custom Styles */ .break-word {word-wrap: break-word} .break-all {word-break: break-all} /* Break long URLs in link text */ .break-word a { word-break: break-word; } /* Fix for variable fonts */ h1,h2,h3,h4,h5,h6, .heading-style-h1, .heading-style-h2, .heading-style-h3, .heading-style-h4, .heading-style-h5, .heading-style-h6, b,strong, .text-weight-semibold, .button { font-weight: 400; font-variation-settings: "wght" 600; } em { font-style: normal; font-variation-settings: "slnt" -10; } </style></div><div class="w-embed"><style> .text-rich-text blockquote { width: 100%; padding-bottom: 0.45rem; padding-left: 1.25rem; border-left: 1rem solid #83ccc3; color: #4c5567; font-size: 1.125rem; line-height: 1.4; font-style: italic; margin-top: 3rem; margin-bottom: 3rem; } .text-rich-text blockquote:before { content: ' '; display: block; opacity: 0.6; background-image: url('https://global-uploads.webflow.com/63ece81ba4a783f18434aad2/63ee6518a40ffd66d57ed702_%E2%80%9C.svg'); background-repeat: no-repeat; background-position-y: 0.2rem; height: 3rem; } .text-rich-text sub { color: #4c5567; font-size: 1.125rem; line-height: 1.4; font-weight: 600; opacity: .6; font-style: normal; display: block; } .text-rich-text .cream-callout blockquote { border-left: 0; padding-left: 0; margin-bottom: 0; } .text-rich-text .cream-callout ol { margin-left: 1.5rem; } .text-rich-text .cream-callout ol li::marker { color: #158472; font-weight: bold; padding-right: 1em; font-size: 1.15em; } /* Fix: Reduce h3 top-margin when inside a col grid */ .text-rich-text .grid_2-col h4 { margin-top: 1rem; } /* Fix button colours */ .text-rich-text a.button {color: #FFF;text-decoration: none;} .text-rich-text a.button.is-secondary {color: #f35321;text-decoration: none;} .text-rich-text a.button.is-secondary:hover {color: #FFF;} .text-rich-text a.button.is-green {color:#FFF;}/* might no longer be needed*/ .seperator{position:relative;display:block;overflow:hidden;text-align:center;white-space:nowrap}.seperator p{position:relative;display:inline-block}.seperator p:before{right:100%;margin-right:20px}.seperator p:after{left:100%;margin-left:20px}.seperator p:after,.seperator p:before{content:"";position:absolute;top:55%;width:9999px;height:1px;background:#dcdcdc} </style></div><div class="w-embed"><style> body[data-class="survey-types"] header { background:#FFF } </style></div><div class="page-wrapper"><main class="main-wrapper no-overflow"><div data-w-id="dd2c59ea-5f08-2a86-d269-3d9a293b7a60" class="nav-control"><div data-animation="over-right" class="nav w-nav" data-easing2="ease-in-out" data-easing="ease-in-out" data-collapse="medium" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d7a2" role="banner" data-duration="300" data-doc-height="1"><div class="top-bar_nav"><div class="container-medium aligned-right"><a href="/contact" class="top-bar_link">Contact</a><div class="text-separator"></div><a href="/site-search" class="top-bar_link">Search</a><div class="text-separator"></div><a href="/company/careers" class="top-bar_link">We're hiring</a><div class="text-separator"></div><a href="https://app.smartsurvey.co.uk/login" class="top-bar_link">Login</a></div></div><div class="nav-content-block"><div class="container-medium is-nav-flex is-static"><a href="/" class="logo w-nav-brand"><img loading="lazy" width="208" height="38" src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66b62d0e3a32f0193c7fb61e_logo-smartsurvey-primary-rgb.svg" alt="SmartSurvey logo."></a><nav role="navigation" class="nav-menu is-static w-nav-menu"><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d7b7" class="nav-dropdown is-static w-dropdown"><div class="nav-dropdown-toggle w-dropdown-toggle"><div class="nav-dropdown-arrow w-embed"><svg width="14" height="9" viewbox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.59375 8.28125L7.42286 7.51543L13.0938 2.2496L11.4355 0.471134L6.59375 4.96479L1.75198 0.471134L0.0937497 2.2496L5.76464 7.51543L6.59375 8.28125Z" fill="currentColor"></path> </svg></div><div>Product</div></div><nav class="dropdown-list _2-col w-dropdown-list"><div class="dd-list-content is-dd-block"><div class="container-medium is-dd-flex"><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d7c0-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Product</div></div><a href="/survey-software" class="dropdown-link is-orange w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6495c51854f5fb7b5707b478_Frame%2045.svg" loading="lazy" alt="" class="dd-img"><div><div class="text-weight-semibold">Survey Software</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Create, share, and analyse surveys for effortless insights gathering.</div></div></a><a href="/enterprise" class="dropdown-link is-light-blue w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6495c59f8560288d4658c4c9_Frame%2045%20(1).svg" loading="lazy" alt="" class="dd-img"><div><div class="text-weight-semibold">Enterprise Survey Software</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Complete solution for data collection, insights, and actionable results.</div></div></a><a href="/features/survey-dashboards" class="dropdown-link is-light-green w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6644c6a440ef2db5f512d409_nav-dd-dashboards.svg" loading="lazy" alt="" class="dd-img"><div><div class="text-weight-semibold">Dashboards</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Visualise your data, monitor KPIs and empower teams to make data-driven decisions.</div></div></a></div></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d7d6-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Addons</div></div><div class="_2-col-grid"><a id="w-node-_743983d9-5aa9-a19b-91ce-2a8f7baae1b3-293b7a60" href="/integrations" class="dropdown-link is-grey w-inline-block"><div><div class="text-weight-semibold">Native Integrations</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Integrate with your favourite platforms in just a few clicks.</div></div></a><a href="/services/consumer-panels" class="dropdown-link is-grey w-inline-block"><div><div class="text-weight-semibold">Consumer Panels</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Instantly reach millions with our Live Consumer Audience Service.</div></div></a><a id="w-node-_6c354b5d-56d9-a1c0-7b01-f14fb873bdf7-293b7a60" href="/integrations/directory" class="dropdown-link is-grey w-inline-block"><div><div class="text-weight-semibold">Integration Directory</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Search our list of over 297 platform integrations.</div></div></a><a href="/features/white-label-surveys" class="dropdown-link is-grey w-inline-block"><div><div class="text-weight-semibold">White Label</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Customise and white label your survey communications.</div></div></a><a href="/features/api-webhooks" class="dropdown-link is-grey w-inline-block"><div><div class="text-weight-semibold">API & Webhooks</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Access our API and webhooks directly or use tools like Zapier and Integrately.</div></div></a><a href="/features" class="dropdown-link is-grey w-inline-block"><div><div class="text-weight-semibold">All Features</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Our survey software is very user friendly yet packed full of advanced</div></div></a></div></div></div></div></div></nav></div><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d7f7" class="nav-dropdown is-static w-dropdown"><div class="nav-dropdown-toggle w-dropdown-toggle"><div class="nav-dropdown-arrow w-embed"><svg width="14" height="9" viewbox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.59375 8.28125L7.42286 7.51543L13.0938 2.2496L11.4355 0.471134L6.59375 4.96479L1.75198 0.471134L0.0937497 2.2496L5.76464 7.51543L6.59375 8.28125Z" fill="currentColor"></path> </svg></div><div>Solutions</div></div><nav class="dropdown-list _2-col w-dropdown-list"><div class="dd-list-content is-dd-block"><div class="container-medium is-dd-flex"><div class="dd-col is-small"><div class="text-size-large text-weight-semibold">Solutions</div><div class="spacer-tiny"></div><p class="text-colour-blue">Discover the versatility of our survey software, designed to meet different functional needs across industries and company sizes.</p></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d807-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Function</div></div><a href="/solutions/customer-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Customer Experience</div></a><a href="/solutions/employee-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Employee Experience</div></a><a href="/solutions/patient-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Patient Experience</div></a><a href="/solutions/market-research" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Market Research</div></a><a href="/solutions/citizen-engagement" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Citizen Engagement</div></a></div></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d825-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Industry</div></div><a href="/public-sector-and-government-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Government</div></a><a href="/financial-services-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Financial Services</div></a><a href="/healthcare-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Healthcare</div></a><a href="/education-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Education</div></a><a href="/non-profit-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Not for profit</div></a><a href="/hospitality-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Hospitality & Travel</div></a><a href="/hospitality-surveys/event" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Events</div></a></div></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d84f-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Plan</div></div><a href="/free-online-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Basic (Free)</div></a><a href="/survey-software/professional-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Professional</div></a><a href="/survey-software/business-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Business</div></a><a href="/enterprise" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Enterprise</div></a><a data-uk-only="true" href="/survey-software/student-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Student</div></a><a data-uk-only="true" href="/survey-software/university-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">University</div></a><div class="div-line"></div><a href="/non-profit-surveys/plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Non-profit discount</div></a></div></div></div></div></nav></div><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d87b" class="nav-dropdown is-static w-dropdown"><div class="nav-dropdown-toggle w-dropdown-toggle"><div>Features</div><div class="nav-dropdown-arrow w-embed"><svg width="14" height="9" viewbox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.59375 8.28125L7.42286 7.51543L13.0938 2.2496L11.4355 0.471134L6.59375 4.96479L1.75198 0.471134L0.0937497 2.2496L5.76464 7.51543L6.59375 8.28125Z" fill="currentColor"></path> </svg></div></div><nav class="dropdown-list _2-col w-dropdown-list"><div class="dd-list-content is-dd-block"><div class="container-medium is-dd-flex"><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf6e3-293b7a60" class="dd-link-container"><a href="/features/create-engaging-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Create Engaging Surveys</div></a><a href="/features/ask-questions-your-way" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Ask Questions your Way</div></a><a href="/features/white-label-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">White Label Surveys</div></a><a href="/features/smart-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Smart Surveys</div></a><a href="/features/accessibility" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Accessibility</div></a><a href="/features/mobile-first-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Mobile-first Surveys</div></a><a href="/features/advanced-customisation" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Advanced Customisation</div></a><a href="/features/survey-dashboards" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Dashboards</div></a></div></div><div class="vertical-divider"></div><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf716-293b7a60" class="dd-link-container"><a href="/features/survey-data-management" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Data Management</div></a><a href="/features/survey-sharing" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Sharing</div></a><a href="/survey-safety-and-security" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Safety and Security</div></a><a href="/features/real-time-analysis" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Real-time Analysis</div></a><a href="/features/survey-metrics" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Measure Key Metrics</div></a><a href="/features/response-management" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Response Management</div></a><a href="/features/flexible-distribution" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Flexible Distribution</div></a><a href="/integrations/directory" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Native integrations</div></a></div></div><div class="vertical-divider"></div><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf749-293b7a60" class="dd-link-container"><a href="/features/embed-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Embed Surveys</div></a><a href="/features/api-webhooks" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">API and Webhooks</div></a><a href="/integrations" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Integrations</div></a><a href="/features/external-alerts-and-updates" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">External Alerts and Updates</div></a><a href="/features/collaboration-and-security" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Collaboration</div></a><a href="/features/personal-productivity" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Personal Productivity</div></a><a href="/features/helping-you-succeed" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Helping You Succeed</div></a><a href="/services/consumer-panels" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Buy Responses</div></a><a href="/features#feature-table" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">See All Features</div></a></div></div></div></div></nav></div><a href="/pricing" class="nav-link is-main-nav w-nav-link">Plans & Pricing</a><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d8e2" class="nav-dropdown is-static w-dropdown"><div class="nav-dropdown-toggle w-dropdown-toggle"><div>Resources</div><div class="nav-dropdown-arrow w-embed"><svg width="14" height="9" viewbox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.59375 8.28125L7.42286 7.51543L13.0938 2.2496L11.4355 0.471134L6.59375 4.96479L1.75198 0.471134L0.0937497 2.2496L5.76464 7.51543L6.59375 8.28125Z" fill="currentColor"></path> </svg></div></div><nav class="dropdown-list _2-col w-dropdown-list"><div class="dd-list-content is-dd-block"><div class="container-medium is-dd-flex"><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a603170-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Support & Status</div></div><a href="https://help.smartsurvey.co.uk" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Help Guides</div></a><a href="/updates" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Product Updates</div></a><a href="/security" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Security</div></a><a href="/gdpr" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">GDPR</div></a><a href="https://smartsurvey.status.io" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">System Status</div></a><a href="https://docs.smartsurvey.io" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">API Docs</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a60319a-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Tools</div></div><a href="/free-online-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"><strong></strong></div></div><div class="nav_text-size-small">Free Survey Maker</div></a><a href="/resources/calculators" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Calculators</div></a><a href="/resources/roi-calculators" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">ROI Calculators</div></a><a href="/survey-questions" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Questions</div></a><a href="/survey-types" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Types of Survey</div></a><a href="/survey-design" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Design</div></a><a href="/company/about-accessible-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Accessibility Guide</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a6031c5-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Company</div></div><a href="/company/about-us" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">About Us</div></a><a href="/company/careers" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Careers</div></a><a href="/blog" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Blog</div></a><a href="/case-studies" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Case Studies</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a6031e3-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Survey Templates</div></div><a href="/templates/surveys/customer" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Customer</div></a><a href="/templates/surveys/education" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Education</div></a><a href="/templates/surveys/employee" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Employee</div></a><a href="/templates/surveys/events" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Events</div></a><a href="/templates/surveys/hospitality" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Hospitality</div></a><a href="/templates/surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">All Categories</div></a></div></div></div></div></nav></div><div class="nav-button-wrapper hide-tablet"><div><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button is-small wide-button w-button">Start for free</a></div></div><div class="top-bar-content"><a href="/company/careers" class="wide-link">We're hiring</a><a href="/contact" class="wide-link">Contact us</a><a href="https://app.smartsurvey.co.uk/c/signup?ut_source=adminbar" class="wide-link">Sign up</a><a href="https://app.smartsurvey.co.uk/" class="wide-link">Login</a></div></nav><div class="menu-button w-nav-button"><div class="menu-line _1"></div><div class="menu-line _2"></div><div class="menu-line _3"></div></div></div></div><div class="nav-bg-container"><div class="nav-bg"></div></div><div class="bg-overlay"></div></div><div class="nav-page-overlay"></div><div class="nav-page-overlay-2"></div><div class="nav-page-overlay-3"></div><div class="nav-page-overlay-4"></div></div><div class="padding-xlarge"></div><div class="padding-large background-colour-grey"><div class="container-small"><div><h1 class="text-size-huge text-align-center">Product Surveys</h1><div><div class="spacer-small"></div><div class="text-size-xmedium text-colour-blue max-width-medium align-center text-align-center">Effective feedback that reduces risk and increases new product development success.</div></div><div class="w-condition-invisible"><div class="spacer-small"></div><div class="flex-center"><div class="button-container"><a data-w-id="a4f88e84-dfe4-07c7-c4fa-d8dc958c6572" href="#" class="button w-button">Get Student Discount</a><div class="modal is-hubspot"><div class="container-small"><div class="modal-content z-index-1"><div class="sticky-bar"><div data-w-id="a4f88e84-dfe4-07c7-c4fa-d8dc958c6578" class="fa-icon_close"><div class="fa-text text-colour-blue"></div></div></div><div class="hs-wrapper"><h2>Student plan discount</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">In order to qualify for the student discount, you must first send proof of your student ID card. (Please note: We cannot accept student numbers or email addresses).<br><br>Once we have verified your student status, we will send you a student discount code with a direct link to the upgrade page.<br></div><div class="spacer-medium"></div><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "5735651", formId: "776b1ff6-ccd1-441b-9caa-92b90972fb41" }); </script></div></div></div></div><div data-w-id="a4f88e84-dfe4-07c7-c4fa-d8dc958c657c" class="close-layer"></div></div></div></div></div><div class="w-condition-invisible"><div class="spacer-small"></div><div class="flex-center"><div class="button-container"><a data-w-id="9baeaf8a-7078-9068-a640-b64588f70790" href="#" class="button w-button">Apply for Discount</a><div class="modal is-hubspot"><div class="container-small"><div class="modal-content z-index-1"><div class="sticky-bar"><div data-w-id="9baeaf8a-7078-9068-a640-b64588f70796" class="fa-icon_close"><div class="fa-text text-colour-blue"></div></div></div><div class="hs-wrapper"><h2>Discount Request Form</h2><div class="spacer-medium"></div><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "5735651", formId: "1a67e0df-697d-4348-8408-6d0edb1adef4" }); </script></div></div></div></div><div data-w-id="9baeaf8a-7078-9068-a640-b64588f7079a" class="close-layer"></div></div></div></div></div></div></div></div><div class="w-condition-invisible w-dyn-bind-empty w-richtext"></div><div class="section-article padding-huge"><div class="container-medium"><div><div class="breadcrumbs"><a href="/market-research-surveys" class="link">Market Research Surveys</a><div class="breadcrumb-separator">/</div><div class="breadcrumb-title">Product Surveys</div></div><div class="spacer-small"></div></div><div class="w-layout-grid article-flex"><div class="rich-text-container"><div class="w-condition-invisible"><h1>Product Surveys</h1><div class="spacer-medium"></div></div><div class="text-rich-text w-richtext"><h2>What is product testing and how can it help?</h2><p>Using surveys to conduct product testing is an effective element of a <a href="/market-research-surveys">market research program</a> and a valuable way to assess what people think of your product during its early development stages.</p><p>By helping to validate the direction you are taking or inform you of any improvements you need to make, a product survey can ensure you are better able to meet your customers’ expectations. Offering you a fresh pair of eyes, surveys can also reveal any problems you need to fix at a much earlier stage, which can help reduce the risk of any product performance problems further down the line.</p><p>Through questions that ask <a href="/market-research-surveys/audience">your audience</a> how they feel about your product, such as how much they like and find it useful, to how likely they would buy and be prepared to pay for it, the product testing template helps you to better assess your product’s market appeal. And with the inclusion of one or two open-ended questions that invite respondents to list anything they feel needs to be improved, you will be more likely to build a finished product that meets the challenges and needs of your <a href="/market-research-surveys/market">target market</a>.</p><blockquote><em>Globally more than six-in-10 respondents (63%) say they like it when manufacturers introduce new products. - </em><a href="https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/nielsen-global-new-product-innovation-report-june-2015.pdf"><strong><em>Nielsen</em></strong></a><strong><em> </em></strong><em>(PDF download)</em></blockquote><h2>Why do product surveys matter?</h2><p>Given today’s fast-moving markets and demanding consumers, the pressure to introduce new innovative products, stay relevant and keep your business moving forward has never been more critical. Yet, this is impossible to do if you don’t know what potential customers might want and need. And the only way to achieve that is through a mechanism that allows you to collect feedback from potential customers during the early product development stages. That’s where the product testing survey is so effective.</p><p>It is also useful in terms of segmenting your target audience, as the responses it provides can allow you to identify different groups that each share common attributes that they desire from your product. This can enable you to tailor your marketing strategy to different groups accordingly and improve your overall chances of success.</p><p>Time is money, so having spent considerable time developing your product before releasing it to the market, you will need to get it right first time. With a product survey you will have the tools to do this, as it enables you to gain valuable insights throughout the entire lifecycle of your product from its initial concept ideas right through to customer satisfaction.</p><blockquote><em>Only 50 percent of product launches meet business targets. - </em><a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-to-make-sure-your-next-product-or-service-launch-drives-growth"><strong><em>McKinsey</em></strong></a></blockquote><h2>How to create a product survey</h2><p>The benefits gained from product testing should be evident long before the product you are trying to develop becomes a reality. And that process needs to start with concept testing.</p><p>Whether it’s a selection of new product designs and features, or a new website landing page, company logo or packaging, or developing your pricing strategy, whatever you need to get feedback for directly from your target audience, concept testing enables you to refine your initial ideas irrespective of how simple or sophisticated they may be.</p><p>Using the survey format, you can gather feedback on many different concepts from a wide range of potential customers, before defining and developing the ones that resonate with them the most. Once these have been developed further, you can also re-visit them by conducting more testing with your customers to bring you closer to your finished product.<br></p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/64022de562115a8189fe542a/67066e8526a8e71aaccc1afb_6442b2b469a01d7c57bf9d96_cx-users-create.jpeg" loading="lazy" alt=""></div></figure><h2>How to write product testing questions</h2><p>While making your survey questions short and easy to complete will help to maximise your engagement and response rates, it’s also important to think about the accuracy of your results, as this will be paramount to ultimately developing a product that consumers want. To get the most accurate results, product surveys should be written from as neutral a point of view as possible.</p><p>It’s generally recommended to avoid using a lot of overt branding, or first-person language such as “we” and “our” when discussing the product. By simply talking about “the” product, this will encourage respondents to answer as honestly as possible, even if that feedback is negative.</p><blockquote><em>More than 25 percent of total revenue and profits across industries comes from the launch of new products. - </em><a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-to-make-sure-your-next-product-or-service-launch-drives-growth"><strong><em>McKinsey</em></strong></a></blockquote><h2>7 ways product surveys add value</h2><p>During the earlier development stages there’s a whole host of situations where you can use surveys to overcome challenges and help build products that are more in tune with the audiences you are trying to reach. These include:</p><h3>1. New product features</h3><p>When you are trying to identify the right features for your product, it’s critical to address this during the testing stage when minimal resources have been committed to any particular product configuration.</p><p>Based on customer needs research, your survey questions can help reveal what features your potential audience finds interesting, useful and values the most. This can also help highlight gaps in the market that your product can fill.</p><h3>2. New logos</h3><p>Identifying a logo that both effectively communicates your brand and is clear and easy for your customers to understand can be a challenge, but this process can be made a lot simpler with a product testing survey.</p><p>Whether you want to see how they respond to your new logo, or if they pick up on any attributes you are trying to communicate such as innovation, trust, quality or anything else, surveys are a great way to test different design concepts or ideas with your customers and identify a logo that will best resonate with them.</p><h3>3. Website launch or re-design</h3><p>Re-designing your website or launching a brand new one is a major investment. So, you will want to ensure it’s as engaging as you can make it, and everything performs well when it goes live. Using a survey to share your design concepts with future users is an effective way of gathering their thoughts and making any necessary tweaks to your website, so it best fits their needs.</p><h3>4. Name testing</h3><p>Similarly, to your logo, the name of your company or product can have a major impact on your customers, in terms of the feelings it evokes in them and how they perceive it. So, testing a few ideas with them can help you to develop a company or product name that is most likely to attract them.</p><h3>5. Package testing</h3><p>Packaging can also make a big difference to how a consumer perceives your product and whether they want to look at it further and go on to buy it.</p><p>If it’s not visually appealing and perceived to be of lower quality, you will risk it being overlooked by your customers who will move on to another product. By asking your customers the right questions at the testing stage, you will be much better placed to develop packaging that grabs their attention.</p><h3>6. Messaging</h3><p>Your messaging is critical, in terms of how well it communicates the value of your product or service offering. Does it engage and entice your audience, or confuse and discourage them? By testing a series of messaging concepts with them, you will be more able to develop messaging that engages and attracts.</p><h3>7. Price testing</h3><p>Getting your pricing right is also important. If it’s too low people are likely to question its quality, while setting it too high risks consumers not even considering buying it.</p><p>With the right survey questions, you will be able to get an insight into the buying habits of your target audience, how much they may be prepared to pay for your product and any competitor products they may be using currently. This will enable you to position your product at a price point that is most likely to generate the sales that you need.</p><h2>Why the right audience is vital in product testing</h2><p>Having written your survey and depending on your product and the aspects of it that you are looking to test, you will need to ensure that everything is set up correctly with your target audience before you send it.</p><p>From your sample size to the demographics of the group you are looking to survey, it is essential that it supports what you are looking to investigate. If anything is incorrect, it can be damaging to the reliability of your results and what you are able to achieve from your insights going forward.</p><p>While for some scenarios you may already have enough of the right contacts in your customer database to carry out an effective survey, in other instances, especially if you are moving into a new market or are just starting out, finding enough people to take your survey can be more challenging.</p><h2>Getting the right people to complete your product survey</h2><p>If you need to identify the right target audience, demographics and sample size for your product, there are several tools that can help you.</p><h3>Consumer panels</h3><p>Depending on your product, you may have designed it to appeal to different demographics, whether that’s a specific age, gender, income level or any other target groups you have identified.</p><p>By enabling you to buy responses to your survey’s questions from a live consumer audience, Consumer Panels is a fast, effective way of reaching the people you need. It can be extremely invaluable if you are looking to launch a new product to market, as the rapid response you receive allows you to quickly determine and validate if there is a sizeable and profitable enough market for you to work with.</p><p>If you would like to learn more about Consumer Panel services, including an idea of how much it might cost you, why not take a look at our <a href="/services/consumer-panels">Consumer Panels solution</a>.</p><h3>Sample size calculator</h3><p>Equally important to the reliability of your results is having the right sample size. If your sample size is too small and generates too few responses, your resulting data may not be fully representative of your target population. This would make your results both inaccurate and insufficient in terms of their ability to help inform your decision making.</p><p>In contrast, too large a sample size that yields too little response data, can take too much time and resources to analyse, which is unhelpful when you are looking to introduce a new product quickly. So, you need a way of calculating exactly how many responses you require to get the most accurate results possible, which is also representative of your target population.</p><p>The sample size calculator makes this simple to work out and is particularly valuable if you are planning on buying consumer panels and need to work out how many you require. If you are planning on doing a product test survey and want to find out how many survey responses you will need to obtain the desired level of accuracy in your results, you might like try out our <a href="/resources/calculators/sample-size-calculator">sample size calculator</a>. Similarly, if you would like to measure your margin of error, you might like to try our <a href="/resources/calculators/margin-of-error-calculator">margin of error calculator</a>.</p><h2>How product surveys benefit your business</h2><p>Having identified your audience, devised your questions, calculated and obtained the right sample size and then sent out your product testing survey, you will be in a much better placed to meet the objectives you set out to achieve from new product development.</p><p>From an increased market share and brand recognition to a reduced time to market and a better return on investment, the benefits of a new product launch can be huge and far reaching when you better understand what your customers want and need. So, it’s essential to do everything you can to maximise its success before you proceed. And while there will always be an element of risk, this will be significantly reduced and your chances of accomplishing what you set out achieve substantially increased if you carry out a product testing survey.</p><blockquote><em>More than half (57%) say they purchased a new product during their last shopping trip. - </em><a href="https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/nielsen-global-new-product-innovation-report-june-2015.pdf"><strong><em>Nielsen</em></strong></a><em> (PDF download)</em></blockquote></div><div class="generic_article_design-links-wrapper w-condition-invisible"><div class="spacer-large"></div><div class="generic_article_design-links"><h3>More survey design advice</h3><div class="w-row"><div class="padding-0 w-col w-col-6 w-col-small-6"><div class="padding-top-2rem"><a href="/survey-design/planning" class="green-link text-weight-semibold text-size-medium">Planning your survey</a></div><div class="padding-top-2rem"><a href="/survey-design/objectives" class="green-link text-weight-semibold text-size-medium">Setting survey objectives</a></div><div class="padding-top-2rem"><a href="/survey-design/format" class="green-link text-weight-semibold text-size-medium">Survey format</a></div><div class="padding-top-2rem"><a href="/survey-questions" class="green-link text-weight-semibold text-size-medium">Choosing survey questions</a></div><div class="padding-top-2rem"><a href="/survey-design/survey-introduction" class="green-link text-weight-semibold text-size-medium">Your survey introduction</a></div></div><div class="padding-0 w-col w-col-6 w-col-small-6"><div class="padding-top-2rem"><a href="/survey-design/sample-size" class="green-link text-weight-semibold text-size-medium">Survey sample size</a></div><div class="padding-top-2rem"><a href="/survey-design/distribution" class="green-link text-weight-semibold text-size-medium">Distributing your survey</a></div><div class="padding-top-2rem"><a href="/survey-design/incentives" class="green-link text-weight-semibold text-size-medium">Using survey incentives</a></div><div class="padding-top-2rem"><a href="/survey-design/testing" class="green-link text-weight-semibold text-size-medium">Testing your survey</a></div><div class="padding-top-2rem"><a href="/survey-design/reporting" class="green-link text-weight-semibold text-size-medium">The survey report</a></div></div></div></div></div></div><div class="content-sidebar-1"><div class="sidebar-content-wrap"><div class="sidebar-content-block is-header"><div class="top-block_check-icon"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/64022ec00444cc0a9476dbb7_Group%20187.svg" loading="lazy" alt="check mark"></div><div class="heading-style-h4">See for yourself, create a survey within minutes for FREE</div><div class="margin-vertical margin-medium"><div class="text-size-medium">No credit card required.</div></div><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button is-green w-button">Create a survey</a></div><div class="sidebar-content-block bottom"><div class="heading-style-h4">Smarter Survey Software</div><div class="margin-vertical margin-small"><div class="text-size-xmedium">See why people use SmartSurvey to better engage respondents and reveal actionable insights.</div></div><div class="margin-vertical margin-small"><div><a data-w-id="bbc93a03-3a03-50d0-152c-82fc184a594c" href="/survey-software" class="link-block_green w-inline-block"><div>Learn more</div><img alt="Arrow icon" loading="lazy" src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ed20eed78696e35ea96d1c_green-arrow.svg" class="icon_green-arrow"></a></div></div></div></div><div class="sidebar-content-wrap w-condition-invisible"><div class="sidebar-content-block is-header"><div class="top-block_check-icon"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/64022ec00444cc0a9476dbb7_Group%20187.svg" loading="lazy" alt="check mark"></div><div class="heading-style-h4">Let’s fast track your success.<br>Request your demo!</div><div class="margin-vertical margin-medium"><div class="text-size-medium">No Learning Curve, Just Expert Know-How. <br><br>Rapidly uncover the best ways to get things done, and explore the hidden superpowers in our platform.</div></div><a href="https://info.smartsurvey.co.uk/book-a-demo" class="button is-green w-button">Request a demo</a></div></div><div class="content-card text-align-center sidebar-content-wrap w-condition-invisible"><h3 class="text-colour-dark-blue">Book your demo today</h3><div class="spacer-small"></div><div class="text-size-medium">Let us show you around. Explore our most advanced functionality and get answers to any question you have.</div><div class="spacer-medium"></div><div class="align-center"><a href="https://info.smartsurvey.co.uk/book-a-demo" class="button is-green w-button">Request a demo</a></div></div></div></div></div></div><div class="padding-huge w-condition-invisible"><div class="section-how-are-we-different"><div class="container-medium"><div class="max-width-large text-align-center align-center"><h2>How are we different?</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.</div></div><div class="spacer-gigantic"></div><div class="grid_3-col"><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189c8a-59189c80" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6447ec0955b1e3e16f03b567_flag_gb.png" loading="lazy" alt=""></div><h4>UK based</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Your data will be stored and processed here in the UK for your peace of mind. </p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189c93-59189c80" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4>Fanatical support</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.</p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189c9c-59189c80" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4>You're in safe hands</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.</p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189ca5-59189c80" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4>We're human</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.</p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189cae-59189c80" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4>Accessibility matters</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.</p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189cb7-59189c80" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4>Unlimited responses</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.</p></div></div></div><div class="safe-hands_block"><div class="safe-hands_flex"><div class="div-line"></div><div class="small-flex"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee634d914ca245bff76198_hands-icon.svg" loading="lazy" alt="Icon of a hand holding a heart" class="icon-medium"><div>You're in safe hands</div></div><div class="div-line"></div></div><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands.png" loading="lazy" width="888" sizes="(max-width: 479px) 91vw, (max-width: 767px) 94vw, (max-width: 991px) 92vw, 888px" alt="" srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands-p-800.png 800w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands-p-1080.png 1080w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands.png 1289w" class="safe-hands-logos"></div></div></div></div><div class="w-condition-invisible"><div class="section-testimonials background-colour-grey padding-huge"><div class="container-medium"><div class="max-width-medium align-center text-align-center"><h2>Don’t just take our word for it</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">Trusted by leading companies and brands worldwide. <br>Over 500,000 users have registered to use SmartSurvey.</div></div><div class="testimonial-grid"><div id="w-node-_2f94b9ba-bbc0-5313-164a-1396190e6279-190e6278" class="testimonial-content_block-wrap"><div id="w-node-_2f94b9ba-bbc0-5313-164a-1396190e627a-190e6278" class="testimonial_content"><div class="testimonial-block_logo"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66045b480d2c120191f27649_logo-gmc.png" loading="lazy" width="Auto" height="Auto" alt="" class="grid-image"></div><div class="testimonial-block_text-content"><div class="quotation-mark"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd66d57ed702_%E2%80%9C.svg" loading="lazy" alt="Quotation icon" class="grid-image"></div><p class="paragraph-size-medium text-style-italic text-colour-blue"><em>It wasn’t a hard choice to select SmartSurvey. Not only did they understand what we were looking to achieve right from the start, they presented a solution that represented everything we needed.</em></p></div><div class="text-size-medium text-colour-dark-blue text-weight-semibold">Farkhanda Maqbool, Policy Manager, GMC</div></div><div class="testimonial-content_logo-wrap"><div class="testimonial-logo is-3"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/651400856a31e49210994af6_card-logo-aldi.svg" loading="lazy" alt="Aldi logo." class="grid-image"></div><div class="testimonial-logo is-2"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffdf4b27ed6fc_Frame%2027.svg" loading="lazy" alt="Birmingham City Council logo" class="grid-image"></div><div class="testimonial-logo is-1"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd171e7ed6f9_Frame%2028.svg" loading="lazy" alt="Tripadvisor logo" class="grid-image"></div><div class="testimonial-logo is-4"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffdca1c7ed6fd_Frame%2026.webp" loading="lazy" alt="Dunelm logo" class="grid-image"></div></div></div><div id="w-node-_2f94b9ba-bbc0-5313-164a-1396190e628e-190e6278" class="testimonial-content_block-wrap _2"><div id="w-node-_2f94b9ba-bbc0-5313-164a-1396190e628f-190e6278" class="testimonial_content _2"><div class="testimonial-block_logo"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd4eb07ed6f8_uswitch%201.svg" loading="lazy" alt="uSwitch logo." class="grid-image"></div><div class="testimonial-block_text-content"><div class="quotation-mark"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd66d57ed702_%E2%80%9C.svg" loading="lazy" alt="Quotation icon" class="grid-image"></div><p class="paragraph-size-medium text-style-italic text-colour-blue">We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.</p></div><div class="text-size-medium text-colour-dark-blue text-weight-semibold">Martin, uSwitch</div><div class="testimonial-button-container"><a data-w-id="2f94b9ba-bbc0-5313-164a-1396190e629a" href="/case-studies/uswitch" class="link-block_green w-inline-block"><div>Read the case study</div><img alt="Arrow icon" loading="lazy" src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ed20eed78696e35ea96d1c_green-arrow.svg" class="icon_green-arrow"></a></div></div><div class="testimonial-content_logo-wrap"><div class="testimonial-logo is-8"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd0d277ed703_Frame%2030.svg" loading="lazy" alt="Harrods logo" class="grid-image"></div><div class="testimonial-logo is-7"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd10b17ed704_Frame%2031.svg" loading="lazy" alt="GSK logo" class="grid-image"></div><div class="testimonial-logo is-6"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd51c97ed6fb_Frame%2023.svg" loading="lazy" alt="Shell logo" class="grid-image"></div><div class="testimonial-logo is-5"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffdaaef7ed701_Frame%2022.svg" loading="lazy" alt="NHS logo" class="grid-image"></div></div></div></div><div class="safe-hands_block width-100c"><div class="safe-hands_flex"><div class="div-line hidden-mobile"></div><div class="small-flex mobile_0-margin"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/64ccd7c03afd959b043d1f57_icon-award2.svg" loading="lazy" alt="" class="icon-medium"><div>Multi-award winning survey software</div></div><div class="div-line hidden-mobile"></div></div><div class="certificates-image-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124c97c310acb8326f66_crozdesk-trusted-vendor-2024.png" loading="lazy" width="100" sizes="(max-width: 479px) 59vw, 100px" alt="Crozdesk: Trusted Vendor 2024 award." srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124c97c310acb8326f66_crozdesk-trusted-vendor-2024-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124c97c310acb8326f66_crozdesk-trusted-vendor-2024.png 521w"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124cd904f4b33d3c4def_crozdesk-happiest-users-2024.png" loading="lazy" width="100" sizes="(max-width: 479px) 59vw, 100px" alt="Crozdesk: Happiest Users 2024 award." srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124cd904f4b33d3c4def_crozdesk-happiest-users-2024-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124cd904f4b33d3c4def_crozdesk-happiest-users-2024.png 521w"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124a7ade640db239b759_Survey_HighPerformer_EMEA_HighPerformer.png" loading="lazy" width="100" alt="G2 High Performer EMEA Spring 2024 award."><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124a24847f654ff76456_Survey_HighPerformer_Small-Business_UnitedKingdom_HighPerformer.png" loading="lazy" width="100" alt="G2 Small Business High Performer UK Spring 2024 award."><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630b75fe3266b95ddae_capterra-best-value.png" loading="lazy" width="100" sizes="(max-width: 479px) 59vw, 100px" alt="Capterra Best Value 2021 award." srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630b75fe3266b95ddae_capterra-best-value-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630b75fe3266b95ddae_capterra-best-value-p-800.png 800w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630b75fe3266b95ddae_capterra-best-value.png 1056w"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667163030e1acbd21af769f_capterra-ease-of-use.png" loading="lazy" width="100" sizes="(max-width: 479px) 59vw, 100px" alt="Capterra Best Ease of Use 2021 award." srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667163030e1acbd21af769f_capterra-ease-of-use-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667163030e1acbd21af769f_capterra-ease-of-use-p-800.png 800w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667163030e1acbd21af769f_capterra-ease-of-use.png 1044w"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630e42ffa827f3186a8_software-advice-most-recommended.png" loading="lazy" width="100" alt="Software Advice Most Recommended 2021 award."><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630f64ff54a955db75f_software-advice-customer-support.png" loading="lazy" width="100" alt="Software Advice Best Customer Support 2021 award."></div></div></div></div></div><div id="speak-to-sales" class="w-condition-invisible"><div id="get-in-touch" class="section-get-in-touch padding-huge background-colour-light-blue w-node-_3175186f-955d-2b9d-5d7e-cede3d19a77d-3d19a77d"><div class="container-medium"><div class="text-align-center max-width-large align-center"><h2 class="align-center">Get in touch</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.</div></div><div class="spacer-xxhuge"></div><div class="w-layout-grid grid_2-col_wide-right"><div id="w-node-_3175186f-955d-2b9d-5d7e-cede3d19a787-3d19a77d" class="grid-column"><div class="vertical-grid-item"><div class="fa-icon-container_small"><div class="fa-text text-colour-light-blue"></div></div><div class="feature-content-block"><div class="text-size-xxmedium text-weight-semibold">UK-based and secure</div><div class="spacer-xtiny"></div><p class="text-size-regular">We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.</p></div></div><div class="vertical-grid-item"><div class="fa-icon-container_small"><div class="fa-text text-colour-light-blue"></div></div><div class="feature-content-block"><div class="text-size-xxmedium text-weight-semibold">Dedicated support</div><div class="spacer-xtiny"></div><p class="text-size-regular">Access to a knowledgeable account manager for personal assistance for when you most need it.</p></div></div><div class="vertical-grid-item"><div class="fa-icon-container_small"><div class="fa-text text-colour-light-blue"></div></div><div class="feature-content-block"><div class="text-size-xxmedium text-weight-semibold">Flexible to suit your needs</div><div class="spacer-xtiny"></div><p class="text-size-regular">Our friendly design team is on hand to assist with any bespoke design and custom development requests.</p></div></div><div class="vertical-grid-item"><div class="fa-icon-container_small"><div class="fa-text text-colour-light-blue"></div></div><div class="feature-content-block"><div class="text-size-xxmedium text-weight-semibold">We'll go that extra step</div><div class="spacer-xtiny"></div><p class="text-size-regular">We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.</p></div></div></div><div id="w-node-_3175186f-955d-2b9d-5d7e-cede3d19a7b0-3d19a77d" class="grid-embed"><h3>Find out how we can help</h3><div class="spacer-xmedium"></div><div class="get-in-touch-wrapper"><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "5735651", formId: "d57f5b53-8ec2-4fb1-b9f2-b2f379125f9b" }); </script> <style> .hs_preferred_method_of_communication, .legal-consent-container { display: none !important; } .hs-form-checkbox-display { display: flex !important; align-content: center; flex-wrap: nowrap; flex-direction: row; align-items: center; justify-content: flex-start; } .get-in-touch-wrapper .hs-button.primary.large { background-color: #1170A8 !important; } .get-in-touch-wrapper .hs-button.primary.large:hover { background-color: #0e5985 !important; } </style></div></div></div></div></div></div></div><div class="background-colour-light-orange"><div class="section-cta padding-huge"><div class="container-medium"><div class="align-center text-align-center"><h2>Get started and create your first survey</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">If you would like more information then please get in touch.</div></div><div class="spacer-xlarge"></div><div class="cta-holder is-centred"><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button w-button">Start for free</a><div class="horizontal-spacer-xmedium"></div><a href="/contact" class="button is-secondary w-button">Get in touch</a></div></div></div></div><div class="w-condition-invisible"><div class="section-cta padding-huge background-colour-navy"><div class="container-medium"><div class="align-center text-align-center max-width-large"><h2 class="text-colour-white">Elevate your survey game. <br>Discover the power of our cutting-edge survey software with a personalised demo!</h2></div><div class="spacer-xlarge"></div><div class="cta-holder is-centred"><a href="https://info.smartsurvey.co.uk/book-a-demo" class="button w-button">Request a demo</a></div></div></div></div><div class="section-footer background-colour-grey padding-huge"><div class="container-medium"><div class="top_footer-block"><div class="footer_col-1"><a href="/" class="footer-logo w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ecf8f19cf1aa12efadcdd7_logo.svg" loading="lazy" width="180" height="33" alt="SmartSurvey logo"></a><div><div class="text-size-small text-colour-blue">SmartSurvey is a digital survey solution that helps anyone create surveys, build questionnaires and analyse the results.</div></div><div class="social-link-holder"><a href="https://www.facebook.com/SmartSurveyUK/" target="_blank" class="social-icon w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee70c966bf965a0905a5d8_Facebook.svg" loading="lazy" alt="Facebook icon"></a><a href="https://twitter.com/SmartSurvey" target="_blank" class="social-icon w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee70c966bf9634be05a5db_twitter.svg" loading="lazy" alt="Twitter icon"></a><a href="https://www.linkedin.com/company/smartsurvey/" target="_blank" class="social-icon w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee70c966bf969aea05a5d9_Linkdin.svg" loading="lazy" alt="Linkedin icon"></a></div></div><div class="footer-col_right"><div id="w-node-_5815ee7d-96d3-9944-8cc9-54e94a0151ec-b019ffc1" class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">NAVIGATION</h5></div><div class="footer-links-block_body"><a href="/" class="text-size-small is-footer-link">Home</a><a href="/pricing" class="text-size-small is-footer-link">Plans & Pricing</a><a href="/company/careers" class="text-size-small is-footer-link">Careers</a><a href="/security" class="text-size-small is-footer-link">Security</a><a href="https://smartsurvey.status.io/" target="_blank" class="text-size-small is-footer-link">System Status</a><a data-uk-only="true" href="https://www.smartsurvey.com/" target="_blank" class="text-size-small is-footer-link">SmartSurvey US</a></div></div><div class="footer_col"><div class="footer-title"><a href="/blog" class="text-colour-black text-weight-semibold text-size-small">RECENT BLOG POSTS</a></div><div id="w-node-f21b8b2f-9882-10ee-7ce6-8ef26ed28b34-b019ffc1" class="footer-links-block_body w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/what-is-brand-equity" class="text-size-small is-footer-link is-footer-blog-link">What Is Brand Equity?</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/event-metrics-what-to-measure-and-when" class="text-size-small is-footer-link is-footer-blog-link">Event Metrics: What To Measure and When</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/public-consultation-best-practice" class="text-size-small is-footer-link is-footer-blog-link">UK Public Consultation: Best Practice</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/brand-metrics" class="text-size-small is-footer-link is-footer-blog-link">Brand Metrics: What To Measure And Why</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/how-great-companies-get-cx-right" class="text-size-small is-footer-link is-footer-blog-link">How Great Companies Get CX Right: Steps To Build And Measure What Really Matters</a></div></div></div></div><div class="footer_col"><div class="footer-title"><a href="/blog" class="text-colour-black text-weight-semibold text-size-small">BEST OF BLOGS</a></div><div id="w-node-_9ad6c851-eaf9-0044-418a-165335f184f3-b019ffc1" class="footer-links-block_body w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/best-online-survey-tools" class="text-size-small is-footer-link is-footer-blog-link">Top 10 Best Online Survey Tools in 2024 (Free & Paid)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/best-surveymonkey-alternatives" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to SurveyMonkey: Better, Cheaper and More Flexible</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-microsoft-forms-paid-and-free" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Microsoft Forms (Paid and Free)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-google-forms-paid-and-free" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Google Forms (Paid and Free)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-typeform-better-cheaper-and-more-flexible" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Typeform: Better, Cheaper and More Flexible</a></div></div></div></div></div><div id="w-node-b67003e1-ab92-41c8-54a1-bfdcb019ffe5-b019ffc1" class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey uses</h5></div><div class="footer-links-block_body"><a href="/customer-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Customer Surveys</a><a href="/customer-surveys/experience" class="text-size-small is-footer-link">CX Surveys</a><a href="/customer-surveys/effort" class="text-size-small is-footer-link">Customer Effort Score</a><a href="/customer-surveys/voice-of-customer" class="text-size-small is-footer-link">Voice of the Customer</a><a href="/customer-satisfaction-survey" class="text-size-small is-footer-link">Customer Satisfaction Survey</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/employee-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">HR Surveys</a><a href="/employee-surveys/recruitment" class="text-size-small is-footer-link">Recruitment Surveys</a><a href="/employee-surveys/training" class="text-size-small is-footer-link">Training Surveys</a><a href="/employee-surveys/exit-interviews" class="text-size-small is-footer-link">Exit Interview Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/market-research-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Market Research Surveys</a><a href="/market-research-surveys/brand" class="text-size-small is-footer-link">Brand Surveys</a><a href="/market-research-surveys/product" class="text-size-small is-footer-link">Product Surveys</a><a id="w-node-_605af93d-d59b-78bf-f199-dce5a25d16b6-b019ffc1" href="/market-research-surveys/promotion" class="text-size-small is-footer-link">Promotion Surveys</a><a id="w-node-_605af93d-d59b-78bf-f199-dce5a25d16b2-b019ffc1" href="/market-research-surveys/audience" class="text-size-small is-footer-link">Consumer Audience Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/education-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Education Surveys</a><a href="/education-surveys/school" class="text-size-small is-footer-link">School Surveys</a><a id="w-node-_0b2440d5-2422-3693-001b-95aab3126f45-b019ffc1" href="/education-surveys/academic-research" class="text-size-small is-footer-link">Academic Research</a><a id="w-node-_7656a93e-dc17-bdcc-65ab-5c252df74f45-b019ffc1" href="/education-surveys/dissertation" class="text-size-small is-footer-link">Dissertation Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><div id="w-node-_943c8d72-f731-70bb-665d-a658afeaf041-b019ffc1" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Other Sectors</div><a href="/healthcare-surveys" class="text-size-small is-footer-link">Healthcare Surveys</a><a id="w-node-_943c8d72-f731-70bb-665d-a658afeaf045-b019ffc1" href="/non-profit-surveys" class="text-size-small is-footer-link">Non-profit & Charity</a><a href="/public-sector-and-government-surveys" class="text-size-small is-footer-link">Government</a><a href="/hospitality-surveys" class="text-size-small is-footer-link">Hospitality & Travel</a><a href="/hospitality-surveys/event" class="text-size-small is-footer-link">Event Surveys</a><a href="/employee-surveys" class="text-size-small is-footer-link">Employee Surveys</a></div></div></div><div class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Solutions</h5></div><div class="footer-links-block_body"><a href="/solutions/customer-experience" class="text-size-small is-footer-link">Customer Experience</a><a href="/solutions/employee-engagement" class="text-size-small is-footer-link">Employee Engagement</a><a href="/services/consumer-panels" class="text-size-small is-footer-link">Consumer Panels</a><a href="/services/managed-service" class="text-size-small is-footer-link">Managed Services</a><a href="/employee-surveys/360-feedback" class="text-size-small is-footer-link">360 Surveys</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey Distribution</h5></div><div class="footer-links-block_body"><a href="/survey-types/online-surveys" class="text-size-small is-footer-link">Online Surveys</a><a href="/survey-types/offline-surveys" class="text-size-small is-footer-link">Offline Surveys</a><a href="/survey-types/mobile-surveys" class="text-size-small is-footer-link">Mobile Surveys</a><a href="/survey-types/email-surveys" class="text-size-small is-footer-link">Email Surveys</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey Templates</h5></div><div class="footer-links-block_body"><a href="/templates/surveys/customer" class="text-size-small is-footer-link">Customer Survey Templates</a><a href="/templates/surveys/employee" class="text-size-small is-footer-link">Employee Survey Templates</a><a href="/templates/surveys/hospitality" class="text-size-small is-footer-link">Hospitality Survey Templates</a><a href="/templates/surveys/events" class="text-size-small is-footer-link">Event Survey Templates</a><a href="/templates/surveys/healthcare" class="text-size-small is-footer-link">Healthcare Survey Templates</a><a href="/templates/surveys/education" class="text-size-small is-footer-link">Education Survey Templates</a><a href="/templates/surveys/not-for-profit" class="text-size-small is-footer-link">Not-for-profit Survey Templates</a><a href="/templates/surveys" class="text-size-small is-footer-link">All Survey Templates</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">RESOURCES</h5></div><div class="footer-links-block_body"><a href="https://help.smartsurvey.co.uk/" target="_blank" class="text-size-small is-footer-link">Help Guides</a><a href="/case-studies" class="text-size-small is-footer-link">Case Studies</a><a href="/articles" class="text-size-small is-footer-link">Articles</a><a href="/sample-questions" class="text-size-small is-footer-link">Sample Questions</a><a href="https://docs.smartsurvey.io/docs" target="_blank" class="text-size-small is-footer-link">API Documentation</a></div></div></div><div id="w-node-_726d9ac6-8796-6f80-891c-03a6ccb7627d-b019ffc1" class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">COMPARISONS</h5></div><div class="footer-links-block_body"><a href="/comparison/surveymonkey-alternative" class="text-size-small is-footer-link">SurveyMonkey Alternative</a><a href="/comparison/qualtrics-alternative" class="text-size-small is-footer-link">Qualtrics Alternative</a><a href="/comparison/typeform-alternative" class="text-size-small is-footer-link">Typeform Alternative</a><a href="/comparison/alchemer-alternative" class="text-size-small is-footer-link">Alchemer Alternative</a><a href="/comparison/snap-surveys-alternative" class="text-size-small is-footer-link">Snap Surveys Alternative</a><a href="/comparison/google-forms-alternative" class="text-size-small is-footer-link">Google Forms Alternative</a><a href="/comparison/questionpro-alternative" class="text-size-small is-footer-link">QuestionPro Alternative</a><a id="w-node-bb55a928-2637-cadf-510c-4193e2e5fdf8-b019ffc1" href="/comparison/microsoft-forms-alternative" class="text-size-small is-footer-link">Microsoft Forms Alternative</a><a id="w-node-_80085be3-a625-c59c-b51f-acc5820cf0d2-b019ffc1" href="/comparison/gov-forms-alternative" class="text-size-small is-footer-link">GOV.UK Forms Alternative</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Useful Links</h5></div><div class="footer-links-block_body"><a href="/survey-software" class="text-size-small is-footer-link">Survey Software</a><a href="/free-online-surveys" class="text-size-small is-footer-link">Free Survey Maker</a><a href="/free-online-polls" class="text-size-small is-footer-link">Free Poll Maker</a><a href="/questionnaire-maker/design" class="text-size-small is-footer-link">Questionnaire Design</a><a href="/questionnaire-maker/templates" class="text-size-small is-footer-link">Questionnaire Templates</a><a href="/solutions/online-forms" class="text-size-small is-footer-link">Online Forms</a><a href="/survey-tools/online-questionnaire" class="text-size-small is-footer-link">Online Questionnaires</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">ARTICLES</h5></div><div class="footer-links-block_body"><a href="/articles/10-advantages-of-online-surveys" class="text-size-small is-footer-link">Advantages of Online Surveys</a><a href="/articles/primary-research-methods" class="text-size-small is-footer-link">Primary Research Methods</a><a href="/articles/calculate-sample-size" class="text-size-small is-footer-link">Calculating Sample Size</a><a href="/articles/survey-vs-questionnaire" class="text-size-small is-footer-link">Survey vs Questionnaire</a><a href="/articles/6-steps-to-conducting-an-online-survey" class="text-size-small is-footer-link">Conducting An Online Survey</a><a href="/articles/10-tips-for-designing-an-effective-online-survey" class="text-size-small is-footer-link">Tips For Designing Surveys</a><a href="/articles/using-the-employee-attitude-survey" class="text-size-small is-footer-link">Employee Attitude Survey</a><a id="w-node-_06b1bee5-62a6-aad8-4e64-c3c5f44677dc-b019ffc1" href="/customer-experience-management" class="text-size-small is-footer-link">Customer Experience Management</a></div></div></div></div></div><div class="lower_footer-block"><div class="text-size-small text-colour-blue">Copyright © 2024 SmartSurvey™. All Rights Reserved.</div><div class="sublinks-block"><a href="/sitemap" class="text-size-small is-footer-link">Sitemap</a><a href="/company/about-accessible-surveys" class="text-size-small is-footer-link is-subfooter">Accessibility Statement</a><a href="/company/privacy-policy" class="text-size-small is-footer-link is-subfooter">Privacy Policy</a><a href="/company/terms-of-use" class="text-size-small is-footer-link is-subfooter">Terms of Use</a><a href="/contact" class="text-size-small is-footer-link is-subfooter">Contact Us</a></div></div></div></div></main></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=63ece81ba4a783f18434aad2" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="/wf-assets/js/webflow.4d09f8cfa.js" type="text/javascript"></script><script> // Make the whole text & link block clickable in the nav menu $('.dd-link.is-stacked').click(function(event) { var href = $(this).children('a').first().attr('href'); window.location = href; }); </script></body></html>