Clutter for Coors | Case Study

<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width,initial-scale=1.0"> <meta name="robots" content="max-image-preview:standard"> <link rel="alternate" type="application/rss+xml" href="https://jackmorton.com/feed/">  <script type="text/javascript" src="https://cdn.cookielaw.org/consent/a4e97e59-92ee-4940-979c-cec07e1b6403/OtAutoBlock.js" defer></script> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="a4e97e59-92ee-4940-979c-cec07e1b6403" async></script> <script type="text/javascript"> function OptanonWrapper() { } </script>  <link rel="preload" as="image" href="https://jackmorton.com/wp-content/uploads/2021/11/IMG_4417.jpg" /> <title>Clutter for Coors | Case Study | Jack Morton </title>  <script type = "text/javascript"> // // Get screen dimensions, device pixel ration and set in a cookie. // var screen_width = Math.max( screen.width, screen.height ); var devicePixelRatio = window.devicePixelRatio ? window.devicePixelRatio : 1; document.cookie = 'resolution=' + screen_width + ',' + devicePixelRatio + '; SameSite=Strict; path=/'; </script>   <script type = "text/javascript"> // // Anonymous self calling Javascript function to avoid polluting the global namespace. // (function () { // // Get the resolution cookie. // var resolution = null; var cookies = document.cookie.split( ';' ); for ( var k in cookies ) { var cookie = cookies[k].trim(); if ( cookie.indexOf( 'resolution' ) === 0 ) { resolution = cookie; } } // // Adds the resolution information to image src attributes. // function handle_images () { var imgs = document.querySelectorAll( 'img' ); for ( var k = 0; k < imgs.length; k++ ) { var img = imgs[k]; if ( img.complete || img.getAttribute( 'data-adaptive-images' ) ) { continue; } var src = img.getAttribute( 'src' ); var new_src = src.indexOf( '?' ) >=0 ? src + '&' + resolution : src + '?' + resolution; img.removeAttribute( 'src' ); img.setAttribute( 'src', new_src ); img.setAttribute( 'data-adaptive-images', true ); } } // // Start running periodically, as images are available in the DOM. // var handler = window.setInterval( handle_images, 10 ); document.addEventListener( 'DOMContentLoaded', function ( event ) { window.clearInterval( handler ); handle_images(); }); })(); </script>  <style> #wpadminbar #wp-admin-bar-p404_free_top_button .ab-icon:before { content: "\f103"; color:red; top: 2px; } </style> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <link rel="canonical" href="https://jackmorton.com/work/clutter-for-coors/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Clutter for Coors | Case Study | Jack Morton" /> <meta property="og:url" content="https://jackmorton.com/work/clutter-for-coors/" /> <meta property="og:site_name" content="Jack Morton | Global Brand Experience Agency" /> <meta property="article:publisher" content="https://www.facebook.com/jackmortonworldwide" /> <meta property="article:modified_time" content="2022-09-28T14:16:28+00:00" /> <meta property="og:image" content="https://www.jackmorton.com/wp-content/uploads/2021/11/IMG_4417.jpg" /> <meta property="og:image:width" content="1600" /> <meta property="og:image:height" content="800" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@jackmorton" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Craig Smith" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://jackmorton.com/work/clutter-for-coors/","url":"https://jackmorton.com/work/clutter-for-coors/","name":"Clutter for Coors | Case Study | Jack Morton","isPartOf":{"@id":"https://jackmorton.com/#website"},"primaryImageOfPage":{"@id":"https://jackmorton.com/work/clutter-for-coors/#primaryimage"},"image":{"@id":"https://jackmorton.com/work/clutter-for-coors/#primaryimage"},"thumbnailUrl":"https://jackmorton.com/wp-content/uploads/2021/11/IMG_4417.jpg","datePublished":"2022-03-17T13:11:45+00:00","dateModified":"2022-09-28T14:16:28+00:00","breadcrumb":{"@id":"https://jackmorton.com/work/clutter-for-coors/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://jackmorton.com/work/clutter-for-coors/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://jackmorton.com/work/clutter-for-coors/#primaryimage","url":"https://jackmorton.com/wp-content/uploads/2021/11/IMG_4417.jpg","contentUrl":"https://jackmorton.com/wp-content/uploads/2021/11/IMG_4417.jpg","width":1600,"height":800,"caption":"Clutter for Coors"},{"@type":"BreadcrumbList","@id":"https://jackmorton.com/work/clutter-for-coors/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://jackmorton.com/"},{"@type":"ListItem","position":2,"name":"Clutter for Coors"}]},{"@type":"WebSite","@id":"https://jackmorton.com/#website","url":"https://jackmorton.com/","name":"Jack Morton | Global Brand Experience Agency","description":"Be extraordinary","publisher":{"@id":"https://jackmorton.com/#organization"},"alternateName":"Jack Morton Worldwide","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://jackmorton.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://jackmorton.com/#organization","name":"Jack Morton Worldwide","alternateName":"Jack Morton","url":"https://jackmorton.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://jackmorton.com/#/schema/logo/image/","url":"https://i0.wp.com/jackmorton.com/wp-content/uploads/2020/09/JM-ExperienceMark-Orange-1-e1601401840537.png?fit=808%2C654&ssl=1","contentUrl":"https://i0.wp.com/jackmorton.com/wp-content/uploads/2020/09/JM-ExperienceMark-Orange-1-e1601401840537.png?fit=808%2C654&ssl=1","width":808,"height":654,"caption":"Jack Morton Worldwide"},"image":{"@id":"https://jackmorton.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/jackmortonworldwide","https://x.com/jackmorton","https://www.linkedin.com/company/jack-morton-worldwide/","https://www.youtube.com/jackmorton","https://www.instagram.com/jackmorton/"]}]}</script>  <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//js.hs-scripts.com' /> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='select2_style-css' href='https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.10/css/select2.min.css?ver=6.6.2' type='text/css' media='all' /> <style type='text/css' data-wpacu-inline-css-file='1'> /*!/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazyloadxt.spinner.css*/.lazy-hidden,.entry img.lazy-hidden,img.thumbnail.lazy-hidden{background-color:#fff;background-image:url(/wp-content/plugins/a3-lazy-load/assets/css/loading.gif);background-repeat:no-repeat;background-position:50% 50%}figure.wp-block-image img.lazy-hidden{min-width:150px}picture source[type="image/webp"]{display:block} </style> <style type='text/css' data-wpacu-inline-css-file='1'> .clear{clear:both}.nobr{white-space:nowrap}.lazy-hidden,.entry img.lazy-hidden,img.thumbnail.lazy-hidden{background-color:#fff} </style> <link rel='stylesheet' id='__EPYT__style-css' href='https://jackmorton.com/wp-content/plugins/youtube-embed-plus/styles/ytprefs.min.css?ver=14.2.1.2' type='text/css' media='all' /> <style id='__EPYT__style-inline-css' type='text/css'> .epyt-gallery-thumb { width: 33.333%; } @media (min-width:0px) and (max-width: 767px) { .epyt-gallery-rowbreak { display: none; } .epyt-gallery-allthumbs[class*="epyt-cols"] .epyt-gallery-thumb { width: 100% !important; } } </style> <link rel='stylesheet' id='appcss-css' href='https://jackmorton.com/wp-content/cache/asset-cleanup/css/item/jack2020__frontend__public__stylesheets__app-css-v831a0a4d95a1f43345e35242900e21b8c6611c6b.css' type='text/css' media='all' /> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/themes/Jack2020/frontend/public/javascripts/jquery.min.js" id="jquery-js"></script> <script type="text/javascript" defer='defer' src="https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.10/js/select2.min.js?ver=1" id="select2_script-js"></script> <script type="text/javascript" id="__ytprefs__-js-extra"> /* <![CDATA[ */ var _EPYT_ = {"ajaxurl":"https:\/\/jackmorton.com\/wp-admin\/admin-ajax.php","security":"87f952894c","gallery_scrolloffset":"20","eppathtoscripts":"https:\/\/jackmorton.com\/wp-content\/plugins\/youtube-embed-plus\/scripts\/","eppath":"https:\/\/jackmorton.com\/wp-content\/plugins\/youtube-embed-plus\/","epresponsiveselector":"[\"iframe.__youtube_prefs__\",\"iframe[src*='youtube.com']\",\"iframe[src*='youtube-nocookie.com']\",\"iframe[data-ep-src*='youtube.com']\",\"iframe[data-ep-src*='youtube-nocookie.com']\",\"iframe[data-ep-gallerysrc*='youtube.com']\"]","epdovol":"1","version":"14.2.1.2","evselector":"iframe.__youtube_prefs__[src], iframe[src*=\"youtube.com\/embed\/\"], iframe[src*=\"youtube-nocookie.com\/embed\/\"]","ajax_compat":"","maxres_facade":"eager","ytapi_load":"light","pause_others":"","stopMobileBuffer":"1","facade_mode":"1","not_live_on_channel":"","vi_active":"","vi_js_posttypes":[]}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/plugins/youtube-embed-plus/scripts/ytprefs.min.js?ver=14.2.1.2" id="__ytprefs__-js"></script>  <script class="hsq-set-content-id" data-content-id="blog-post"> var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]); </script>  <link rel="icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-32x32.png" sizes="32x32" /> <link rel="icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-180x180.png" /> <meta name="msapplication-TileImage" content="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-270x270.png" /> <style type="text/css" id="wp-custom-css"> .ethosscreencap {padding-bottom: 0px !important;} </style> </head> <body>  <script type="module" src="dist/modern.[hash].js"></script>  <script nomodule src="dist/legacy.[hash].js"></script> <a class="skip-link screen-reader-text" href="#content"Skip to content</a>  <header class="c-hero c-hero2"> <nav class="c-site-nav" data-module="site-nav"> <div class="o-container o-container--full c-site-nav__container"> <a href="/" class="c-site-nav__logo"> <img style="width: 100% and height: auto;" src="/wp-content/uploads/images/logo.svg" alt="Jack Morton global Experiential Marketing Agency" loading="lazy"> </a> <button class="c-site-nav__trigger js-nav-trigger menu-toggle" aria-controls="siteNavPanel" aria-pressed="false"> <span class="u-visually-hidden">Menu</span> <span class="c-site-nav__trigger-icon"></span> </button> <div class="c-site-nav__panel js-nav-panel" id="siteNavPanel" aria-hidden="true"> <div class="c-site-nav__inner js-nav-scrollarea"> <ul class="c-site-nav__list"> <li> <a href="/about/"><span>About</span></a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="/culture-careers/"><span>Careers</span></a> </li> <li> <a href="/our-culture/">Culture</a> </li> <li> <a href="/deib-at-jack-morton/">DEI+B</a> </li> <li> <a href="/sustainability/">Sustainability</a> </li> </ul> </div> </li> <li> <a href="/work/"><span>Work</span></a> </li> <li> <a href="/services/"><span>Services</span></a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="/services/brand-acts/">Brand Acts</a> </li> <li> <a href="/services/event-marketing/">Event Marketing</a> </li> <li> <a href="/services/employee-engagement/">Employee Experiences</a> </li> <li> <a href="/services/integrated-marketing/">Integrated Marketing</a> </li> <li> <a href="/services/sponsorship-marketing/">Sponsorship Activation</a> </li> <li> <a href="/services/digital-social-mobile/">Digital Experience</a> </li> <li> <a href="/services/experience-content/">Experience Content</a> </li> <li> <a href="/services/broadcast-design/">Broadcast Design</a> </li> <li> <a href="/services/tradeshow-marketing-services/">Exhibits & Trade Shows</a> </li> </ul> </div> </li> <li> <a href="/experience-better/"><span>Insights</span></a> </li> <li> <a href="/news-ideas/"><span>Press</span></a> </li> <li> <a href="#"> <span> Brands </span> </a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="https://wearegenuine.com">Genuine</a> </li> <li> <a href="https://jack-health.com">Jack Health</a> </li> <li> <a href="/services/sponsorship-consulting/">Jack 39</a> </li> <li> <a href="/jackx/">Jack X</a> </li> <li> <a href="https://heyvivi.com">Vivi</a> </li> </ul> </div> </li> <li> <a href="/contact/"><span>Contact</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title c-hero__title--small"> Coors Light </h1> <h2 class="c-hero__subtitle"> Clutter for Coors </h2> </div> </div> <div class="c-hero__img"> <img class="skip-lazy" fetchpriority="high" src="https://jackmorton.com/wp-content/uploads/2021/11/IMG_4417.jpg" loading="eager" data-adaptive-images="true" width="800" height="600" alt=" Clutter for Coors" /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto c-title-large"> Coors Light Clutter for Coors </div> </div> </section> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>Clutter for Coors</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2021/11/IMG_4415.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2021/11/IMG_4412.jpg"/> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> From Splurge to Purge! </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p>Throughout the global pandemic, Americans looked for opportunities to fight the boredom and keep occupied while at home. Purchases for kitchen gadgets and exercise equipment skyrocketed in 2020, but a year later, many of the items were sitting in the corner collecting dust. So, Coors Light decided to help folks remove the anxiety-inducing clutter and bring some “chill” back to their homes with the Clutter for Coors trade-in campaign.</p> <p>The campaign invited people to purge their unwanted purchases and trade the items in for their weight in Coors Light beer.</p> <p>As part of the campaign, we invited hoops fans to The Battery arena in Atlanta, Georgia and the Allegiant Stadium in Paradise, Nevada, for an in-person trade in. Exercise equipment, smoothie blenders, bikes and more were weighed on our giant scale, and we sent attendees home with enough Coors to chill with while watching March Madness. We then donated everything to local charities, so that the items could become treasured once more.</p> <p><strong>Impact</strong></p> <p>The campaign garnered +310,000,000 impressions and we collected over 5,000 lbs. of items for donation.</p> </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-0"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <h4>Industries: <a href="https://jackmorton.com/industries/beer-wine-liquor/" rel="tag">Beer, Wine & Liquor Industry</a>, <a href="https://jackmorton.com/industries/consumer-products-services/" rel="tag">Consumer Products & Services Industry</a></h4> <h4>Services involved:</h4> <ul > <li><b><a href="https://jackmorton.com/services/event-marketing/">Event Marketing</a></b> </li> </ul> </div> </div> </section> <section class="c-banner" style="background-image: url(/wp-content/uploads/2023/03/MicrosoftTeams-image-1.jpg)" data-module="banner" alt="global event marketing agency"> <a href="/contact/" target="_blank" rel="noopener" class="c-btn js-banner-btn"> <span>Let's Chat</span> <svg class="o-icon c-btn__icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </a> </section> </main> <footer class="c-page-footer"> <div class="c-page-footer__top"> <div class="o-container o-container--wide"> <div class="o-layout o-layout--vertical u-justify-between u-items-center"> <div class="o-layout__item u-size-auto@md"> <a href="/" class="c-page-footer__logo"> <img style="width: 100% and height: auto;" src="/wp-content/uploads/images/logo.svg" alt="Jack Morton global experiential marketing agency" loading="lazy"> </a> </div> <div class="o-layout__item u-size-auto@md"> <ul class="c-page-footer__social"> <li> <a href="https://www.facebook.com/jackmortonworldwide"> <span class="u-visually-hidden">Facebook</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#facebook"></use> </svg> </a> </li> <li> <a href="https://twitter.com/jackmorton"> <span class="u-visually-hidden">Twitter</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#twitter"></use> </svg> </a> </li> <li> <a href="https://www.youtube.com/user/JackMortonWW/videos"> <span class="u-visually-hidden">Youtube</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#youtube"></use> </svg> </a> </li> <li> <a href="https://www.linkedin.com/company/jack-morton-worldwide"> <span class="u-visually-hidden">LinkedIn</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#linkedin"></use> </svg> </a> </li> <li> <a href="https://www.instagram.com/jackmorton/"> <span class="u-visually-hidden">Instagram</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#instagram"></use> </svg> </a> </li> </ul> </div> <div class="o-layout__item u-size-auto@md accessibility-toggle-section" style="padding-top:24px"> <ul class="c-page-footer__social">  <li class="accessibility-toggle"> <label for="dark-mode-toggle">Dark mode</label> <label class="switch"> <input type="checkbox" id="dark-mode-toggle"> <span class="slider"></span> </label> </li> <li class="accessibility-toggle"> <label for="high-contrast-toggle">High contrast</label> <label class="switch"> <input type="checkbox" id="high-contrast-toggle"> <span class="slider"></span> </label> </li> </ul> </div> </div> </div> </div> <div class="o-container o-container--wide"> <div class="u-py-xxl"> <div class="c-page-footer__locations"> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/americas/"><span style="color:white">Jack Morton <span class="u-underline-short">Americas</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li> <a href="/offices/boston/">Boston</a> </li> <li> <a href="/offices/chicago/">Chicago</a> </li> <li> <a href="/offices/detroit/">Detroit</a> </li> </ul> <ul> <li> <a href="/offices/los-angeles/">Los Angeles</a> </li> <li> <a href="/offices/new-york/">New York</a> </li> <li> <a href="/offices/san-francisco/">San Francisco</a> </li> </ul> </div> </div> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/emea/"><span style="color:white">Jack Morton <span class="u-underline-short">EMEA</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li> <a href="/offices/doha-qatar/">Doha</a> </li> <li> <a href="/offices/dubai/">Dubai</a> </li> <li> <a href="/offices/dusseldorf/">D眉sseldorf</a> </li> </ul> <ul> <li> <a href="/offices/london/">London</a> </li> <li> <a href="/offices/munich-events-agency/">Munich</a> </li> <li> <a href="/offices/saudi-arabia/">Riyadh</a> </li> </ul> </div> </div> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/asia-pacific/"><span style="color:white">Jack Morton <span class="u-underline-short">APAC</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li><a href="/offices/singapore/">Asia</a></li> </ul> <ul> <li><a href="/offices/melbourne/">Melbourne</a></li> <li><a href="/offices/sydney/">Sydney</a></li> </ul> </div> </div> </div> </div> <div class="c-page-footer__bottom"> <p class="c-page-footer__copyright">© 2024 Jack Morton Worldwide, Global Experiential Marketing Agency. All rights reserved. </p> <ul class="c-page-footer__list"> <li> <a href="/privacy-policy/">Privacy Policy</a> </li> <li> <a href="/wp-content/uploads/2024/02/CA-Privacy-Notice-Jack-2024-Update.pdf">CA Privacy Notice</a> </li> <li> <a href="/sustainability/">Sustainability</a> </li> </ul> </div> </div> </footer>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-QEZB7810B8"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag("js", new Date());gtag("config", "G-QEZB7810B8", {"allow_google_signals": false}); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); menuButton.addEventListener('click', function() { var expanded = this.getAttribute('aria-pressed') === 'true' || false; this.setAttribute('aria-pressed', !expanded); // You should also handle the actual opening/closing of the menu here }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var menuPanel = document.querySelector('.c-site-nav__panel'); // Adjust the class if necessary menuButton.addEventListener('click', function() { var isExpanded = this.getAttribute('aria-pressed') === 'true'; this.setAttribute('aria-pressed', !isExpanded); menuPanel.setAttribute('aria-hidden', isExpanded); // Handle opening/closing of the menu here as well }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var lastMenuItem = document.querySelector('.c-site-nav__panel a:last-child'); // Adjust the selector as needed lastMenuItem.addEventListener('keydown', function(event) { if (event.key === 'Tab' && !event.shiftKey) { event.preventDefault(); menuButton.focus(); } }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var menuPanel = document.querySelector('.c-site-nav__panel'); // Adjust the class if necessary menuButton.addEventListener('click', toggleMenu); document.addEventListener('keydown', function(event) { if (event.key === 'Escape') { closeMenu(); } }); function toggleMenu() { var isExpanded = menuButton.getAttribute('aria-pressed') === 'true'; menuButton.setAttribute('aria-pressed', !isExpanded); menuPanel.setAttribute('aria-hidden', isExpanded); // Handle opening/closing of the menu here as well } function closeMenu() { menuButton.setAttribute('aria-pressed', 'false'); menuPanel.setAttribute('aria-hidden', 'true'); // Also add any additional code required to close the menu } }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Initialize Flickity and assign it to a variable var dots = document.querySelectorAll('.flickity-page-dots .dot'); dots.forEach(function(dot, index) { dot.addEventListener('focus', function() { flkty.select(index); // Select the slide that corresponds to the focused dot }); }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); flkty.on('ready', function() { var dots = document.querySelectorAll('.flickity-page-dots .dot'); dots.forEach(function(dot) { // Create a new button element var button = document.createElement('button'); button.className = 'dot'; button.setAttribute('type', 'button'); button.setAttribute('aria-label', 'Select item'); // Replace the li with the button dot.parentNode.replaceChild(button, dot); }); }); // Add event listeners to the new buttons document.addEventListener('click', function(event) { if (event.target.matches('.flickity-page-dots .dot')) { var index = Array.from(event.target.parentNode.children).indexOf(event.target); flkty.select(index); } }, true); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var slides = document.querySelectorAll('.leader-carousel-slide'); slides.forEach(function(slide) { // Event listener for mouse click slide.addEventListener('click', function() { toggleDiv(slide); }); // Event listener for keyboard slide.addEventListener('keydown', function(event) { // Check if Enter or Spacebar was pressed if (event.key === 'Enter' || event.key === ' ') { event.preventDefault(); // Prevent the default spacebar scroll toggleDiv(slide); } }); }); function toggleDiv(slide) { var divToShow = slide.querySelector('.c-leadership-box__overlay'); // Assuming you toggle a class to show the div divToShow.classList.toggle('is-visible'); // You may need to manage the aria-expanded state if applicable } }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Function to update aria-hidden on slides var updateAriaHidden = function() { flkty.slides.forEach(function(slide) { // Set aria-hidden to false on each slide element slide.getCellElements().forEach(function(cellElement) { cellElement.setAttribute('aria-hidden', 'false'); }); }); }; // Update aria-hidden when Flickity is ready and when it settles on a new slide flkty.on('ready', updateAriaHidden); flkty.on('settle', updateAriaHidden); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Function to add focusin and focusout event listeners to each slide var addFocusEvents = function() { flkty.slides.forEach(function(slide, index) { var focusableElements = slide.getCellElements()[0].querySelectorAll('a, button, input, select, textarea, [tabindex]:not([tabindex="-1"])'); focusableElements.forEach(function(el) { el.addEventListener('focusin', function() { flkty.select(index); // Select the slide corresponding to the focused element }); }); }); }; // Call addFocusEvents when Flickity is ready flkty.on('ready', addFocusEvents); }); </script> <script type="text/javascript"> document.addEventListener('DOMContentLoaded', function() { var darkModeToggle = document.getElementById('dark-mode-toggle'); var highContrastToggle = document.getElementById('high-contrast-toggle'); // Dark Mode toggle darkModeToggle.addEventListener('change', function() { if (this.checked) { document.body.classList.add('dark-mode'); localStorage.setItem('darkMode', 'enabled'); } else { document.body.classList.remove('dark-mode'); localStorage.setItem('darkMode', 'disabled'); } }); // High Contrast toggle highContrastToggle.addEventListener('change', function() { if (this.checked) { document.body.classList.add('high-contrast'); localStorage.setItem('highContrast', 'enabled'); } else { document.body.classList.remove('high-contrast'); localStorage.setItem('highContrast', 'disabled'); } }); // Load settings from localStorage if (localStorage.getItem('darkMode') === 'enabled') { document.body.classList.add('dark-mode'); darkModeToggle.checked = true; } if (localStorage.getItem('highContrast') === 'enabled') { document.body.classList.add('high-contrast'); highContrastToggle.checked = true; } }); </script> <script type="speculationrules"> {"prerender":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-login.php","\/wp-admin\/*","\/*\\?*(^|&)_wpnonce=*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/Jack2020\/*"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prerender"}}]},"eagerness":"moderate"}]} </script> <script type="text/javascript" id="leadin-script-loader-js-js-extra"> /* <![CDATA[ */ var leadin_wordpress = {"userRole":"visitor","pageType":"post","leadinPluginVersion":"11.1.66"}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://js.hs-scripts.com/4459403.js?integration=WordPress&ver=11.1.66" id="leadin-script-loader-js-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-js-extra"> /* <![CDATA[ */ var a3_lazyload_params = {"apply_images":"1","apply_videos":"1"}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.extra.min.js?ver=2.7.3" id="jquery-lazyloadxt-js"></script> <script type="text/javascript" defer='defer' src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.srcset.min.js?ver=2.7.3" id="jquery-lazyloadxt-srcset-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-extend-js-extra"> /* <![CDATA[ */ var a3_lazyload_extend_params = {"edgeY":"0","horizontal_container_classnames":""}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/cache/asset-cleanup/js/item/a3-lazy-load__assets__js__jquery-lazyloadxt-extend-js-vb42445de4a89dce0c45ac4e9e64fbbf5f55cfb7a.js" id="jquery-lazyloadxt-extend-js"></script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/themes/Jack2020/frontend/public/javascripts/app.js" id="appjs-js"></script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/plugins/youtube-embed-plus/scripts/fitvids.min.js?ver=14.2.1.2" id="__ytprefsfitvids__-js"></script> </body> </html>

CINXE.COM

Clutter for Coors | Case Study | Jack Morton