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Next Gen eCommerce: What It Means & Its Top Trends - ECDB
<!DOCTYPE html><html lang="en" data-capo=""><head><meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Next Gen eCommerce: What It Means & Its Top Trends - ECDB</title> <style>@font-face{font-display:swap;font-family:Open Sans;font-style:normal;font-weight:300;src:local("Open Sans Light"),local("OpenSans-Light"),url(/_nuxt/open-sans-v15-latin-300.DdrWLW0e.woff2) format("woff2"),url(/_nuxt/open-sans-v15-latin-300.EWzobWiT.woff) format("woff")}@font-face{font-display:swap;font-family:Open Sans;font-style:italic;font-weight:300;src:local("Open Sans Light Italic"),local("OpenSans-LightItalic"),url(/_nuxt/open-sans-v15-latin-300italic.X4spEIsL.woff2) format("woff2"),url(/_nuxt/open-sans-v15-latin-300italic.B3KHABOc.woff) format("woff")}@font-face{font-display:swap;font-family:Open Sans;font-style:normal;font-weight:400;src:local("Open Sans Regular"),local("OpenSans-Regular"),url(/_nuxt/open-sans-v15-latin-regular.DyNlA2Tw.woff2) 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id="main-content" class="mainContent" data-v-f74b879c><div class="is-relative has-text-default-redesign" data-v-62743374><!----><section class="sectionComponent has-background-gradient-light mt-0 pt-4" data-v-62743374 data-v-fc51905e><div class="container is-max-widescreen" data-v-fc51905e><div class="columns" data-v-fc51905e><div class="is-11 is-full column" data-v-fc51905e><!--[--><div class="is-relative headline--mobile-sizes mb-5" data-v-fc51905e data-v-07b55510><!--[--><h2 class="rooftitle mb-1" data-v-07b55510><!--[--><!--[-->ECOMMERCE TRENDS<!--]--><!--]--></h2><h1 class="mb-0 title title--h1" data-v-07b55510><!--[--><!--[--><strong>Next Generation eCommerce: Key Trends Shaping the New Age of Online Retail </strong><!--]--><!--]--></h1><!----><!--]--></div><!--]--><!--[--><!----><span class="has-text-default-redesign has-text-black is-size-6"><a href="/author/nashra-fatima" class=""> Article by Nashra Fatima | </a> November 07, 2024</span><div class="columns mt-4"><div class="column is-narrow"><p class="is-uppercase has-text-weight-bold has-text-blue-800 mb-2">Download</p><p><i class="is-opacity-50">Coming soon</i></p></div><div class="column is-narrow"><p class="is-uppercase has-text-weight-bold has-text-blue-800 mb-2">Share</p><span></span></div><div class="column"><p class="is-uppercase has-text-weight-bold has-text-blue-800 mb-2">Topics</p><!--[--><!--[--><a href="/insights/topic/ww/artificial-intelligence-ai" class="text-link">Artificial Intelligence (AI)</a>, <!--]--><!--[--><a href="/insights/topic/ww/consumer-insights" class="text-link">Consumer Insights</a>, <!--]--><!--[--><a href="/insights/topic/ww/ecommerce-trends" class="text-link">eCommerce Trends</a><!--]--><!--]--></div></div><!--]--></div><!--[--><!--]--></div><!----><!--[--><!--]--><!----></div></section><section class="section" data-v-62743374><div class="marketContent container is-max-widescreen pt-4" data-v-62743374><div class="columns" data-v-62743374><div class="column is-two-thirds" data-v-62743374><!----><div class="pr-5-desktop pb-2 mb-5" data-v-62743374><div class="editorContent"><p><img src="https://static.ecommercedb.com/media/2024/11/robotoutsideashop-ezgif-com-resize-13872.webp" alt="robot outside a shop"></p><hr><h3><u>Next Gen eCommerce: Key Insights</u></h3><ul><li><p><strong>Next Generation eCommerce: </strong>The new era of eCommerce is characterized by technology investment and customer-centric features. Personalization, efficiency, and the integration of physical and digital experiences are notable aspects.</p></li><li><p><strong>Technology integration: </strong>Generative AI, headless eCommerce, and warehouse automation are innovative technologies that companies must invest in, if they aim to raise productivity and upgrade their customer experience.</p></li><li><p><strong>Customer-centric models: </strong>A customer-first approach will be key in the new age of eCommerce. Retailers like Amazon and Walmart are already using a combination of strategies – such as omnichannel retail, mobile commerce, and shopping days – to please modern online shoppers.</p></li></ul><hr><p>Gone are the days when eCommerce only meant ordering products online and receiving them on one’s doorstep. In 2024 and beyond, eCommerce stands for intuitive, personalized, and immersive shopping experiences.</p><p>Consumers expect hyper-personalization and convenience while retailers aim for higher productivity and profitability. Thus, the next generation of eCommerce growth will be shaped by innovations in technology and changing customer expectations.</p><p>Learn what the next generation of eCommerce entails and the top trends driving the industry’s growth.</p><h2>What is Next Gen eCommerce?</h2><p>Next gen eCommerce refers to the latest advancements taking place in online retail.</p><p>The focus areas are greater customer engagement, efficiency, and the integration of physical and digital experiences. Therefore, next generation eCommerce uses emerging technologies like Artificial Intelligence (AI) and Internet of Things (IoT) to deliver<strong> more seamless and personalized shopping experiences</strong>.</p><p>Here are the defining trends of next generation eCommerce.</p><h2>1. Generative AI</h2><p>A type of Artificial Intelligence, Generative AI understands natural language and uses it to generate content and answer questions. In 2024, retail industry professionals in the United States plan to use GenAI for a broad range of purposes:</p><div class="infobox"><p><img src="https://static.ecommercedb.com/media/2024/11/most-used-ai-technologies-among-retail-businesses-in-the-united-states-2024-13871.jpg" alt="Most Used AI Technologies Among Retail Businesses in The United States, 2024" data-chart-id="13871"></p><ul><li><p>Nearly one in two U.S. retail professionals expect to use <strong>marketing automation,</strong> making it the top choice.</p></li><li><p>31% of retailers anticipate the use of <strong>virtual agents or chatbots.</strong></p></li><li><p>29% and 20% of retailers, respectively, expect to use <strong>data and text analytics</strong>. These functions enable companies to sift through data and gain insight into customer behavior.</p></li><li><p>17% of retailers plan to use <strong>AI-based recommendations</strong>. It is also favored by a growing share of <a target="_blank" rel="noopener noreferrer nofollow" href="/insights/artificial-intelligence-ai-trends-in-ecommerce-2024-pricing-personalization-chatbots-image-search/4720">online shoppers</a> across the world<strong>.</strong></p></li><li><p>14% of retailers intend to use <strong>image and pattern recognition</strong>.</p></li><li><p>12% of online businesses plan to integrate <strong>speech and voice recognition</strong>.</p><p></p></li></ul></div><p>Several eCommerce retailers are using Gen AI today. Walmart employs AI smart pricing, and eBay offers Find It On eBay, a built-in image search function.</p><h2>2. Customer Shopping Journey</h2><p>Customers are at the heart of next gen eCommerce. However, there exists a gap in the <a target="_blank" rel="noopener noreferrer nofollow" href="/insights/conversion-funnel-how-to-increase-your-conversion-rate/4766">eCommerce conversion funnel</a> which prevents visitors from becoming buyers.</p><p>As retailers strategize to upgrade customer experience, online consumers today are well-aware of their preferences, as a recent survey in the U.S. and the UK shows:</p><div class="infobox"><p><img src="https://static.ecommercedb.com/media/2024/11/top-features-consumers-want-to-see-from-ecommerce-retailers-in-the-u-s-and-uk-2024-13873.jpg" alt="Top Features Consumers Want to See from Ecommerce Retailers in The U.S. And UK, 2024" data-chart-id="13873"></p><ul><li><p><strong>Streamlined results</strong> are high on the shoppers’ priority list. 45% of survey respondents identify it as the top feature they want eCommerce retailers to offer.</p></li><li><p><strong>Better filtering</strong> is important to 33% of shoppers. Examples include category-specific, thematic, or multiple filters, or suggesting filters per what’s trending.</p></li><li><p><strong>Personalization</strong> is next, with 30% of respondents citing this feature.</p></li><li><p><strong>Autocomplete functionality</strong> was chosen by 27% of shoppers.</p></li><li><p><strong>Improved integration of online and offline experience</strong> is expected by 34% of respondents.</p></li></ul></div><p>The answers above further indicate AI’s central role in addressing customers’ pain points. Its adoption can enable brands to track consumer preferences, offer real-time personalization, and optimize the user experience.</p><h2>3. Mobile-First Shopping</h2><p>Mobile commerce activity is on the rise, with an increasing portion of eCommerce now occurring via mobile devices. Retailers have adopted mobile-first technologies such as dedicated shopping apps, mobile-based marketplaces, online payment options, and targeted smartphone marketing.</p><p>The share of mobile eCommerce or mCommerce has grown considerably in the past few years:</p><div class="infobox"><p><img src="https://static.ecommercedb.com/media/2024/04/mobile-share-of-ecommerce-sales-worldwide-2017-2028-12793.png" alt="Mobile Share of eCommerce Sales Worldwide, 2017-2028" data-chart-id="12793"></p><ul><li><p><strong>2017:</strong> 40% of eCommerce sales worldwide were conducted through mobile devices this year.</p></li><li><p><strong>2022 onwards:</strong> Mobile shopping accounts for over half of all eCommerce sales globally.</p></li><li><p><strong>2028:</strong> Over 60% of all eCommerce sales across the world are projected to occur on mobile devices by this year.</p></li></ul></div><p>Mobile technology advances rapidly, and eCommerce retailers must ensure timely adoption of the latest functions. Good examples are Walmart and Ikea, which offer <a target="_blank" rel="noopener noreferrer nofollow" href="/insights/augmented-reality-in-ecommerce-consumer-preferences-and-use-cases-of-ikea-sephora-walmart/4771">AR-powered solutions</a> like virtual tryouts which customers shopping via mobile phones can easily use.</p><h2>4. Headless Commerce</h2><p>With headless commerce, retailers can have more flexible and scalable eCommerce applications than traditional all-in-one eCommerce systems offer. Headless commerce separates the front end of an eCommerce system from its back end. The front-end is the customer interface or app, while the backend is the commerce engine which manages products, orders and customer information. Several industries, including retail, are adopting this technology:</p><div class="infobox"><p><img src="https://static.ecommercedb.com/media/2024/05/plans-for-headless-commerce-implementation-in-grocery-retail-and-food-beverage-industries-2022-12959.png" alt="Plans for Headless Commerce Implementation in Grocery, Retail and Food & Beverage Industries, 2022" data-chart-id="12959"></p><ul><li><p><strong>Retail:</strong> 22% of respondents from the retail industry already used headless commerce, as of 2022. 63% planned to implement it in the next two years from the survey period. At 12%, the share with no intention of doing so is comparatively low.</p></li><li><p><strong>Grocery and Food and Beverage</strong>: 47% of respondents working in the Grocery industry used headless architecture in 2022, while the share was 17% for professionals in Food and Beverage.</p></li></ul></div><p>With headless eCommerce, online retailers can have more control over changing or upgrading their digital storefronts. For example, they can add more sales channels, social media accounts, and new features without disrupting the backend operations. </p><h2>5. Omnichannel Retail</h2><p>A well-executed omnichannel retail strategy will be crucial for online retailers aiming to reach more customers and ensure personalization across multiple channels. According to a survey by Rakuten Insight, Asian consumers are combining in-store and online options in creative ways:</p><div class="infobox"><p><img src="https://static.ecommercedb.com/media/2024/11/omnichannel-retail-usage-in-asia-by-country-and-channel-13874.jpg" alt="Omnichannel Retail Usage in Asia by Country and Channel, 2023" data-chart-id="13874"></p><ul><li><p><strong>Browsing products online and buying them in a retail store</strong> was the leading omnichannel choice in 2023, with the highest share of respondents from China (56%) using it. </p></li><li><p><strong>Order products online and pickup in retail store</strong> is most used in China (43%), and least used in Japan (7%)</p></li><li><p><strong>Order product online and pickup from a pick-up location</strong> is also most used by Chinese shoppers (61%), followed by Indian consumers (33%).</p></li><li><p><strong>Mobile purchase while in-store</strong> is used more in China (43%) and India (24%) than other countries on our list.</p></li><li><p><strong>In-store purchase followed by home delivery</strong> is popular in China (33%), India (36%) and Indonesia (21%).</p></li></ul></div><p>An omnichannel retail strategy allows brands to connect with consumers both online and offline. An example is Target, which unifies customer experience on multiple channels. Shoppers using the Target loyalty program get valid discounts applied automatically at checkouts online, in-app, or in-store.</p><h2>6. Warehouse Management Systems</h2><p>Advanced warehouse management systems are central to modern eCommerce. Interest in this area is increasing, as the number of companies working in this area confirms:</p><div class="infobox"><p><img src="https://static.ecommercedb.com/media/2024/09/number-of-warehouse-automation-companies-worldwide-by-segment-2024-13631.jpg" alt="Number of Warehouse Automation Companies Worldwide By Segment, 2024" data-chart-id="13631"></p><ul><li><p><strong>AGV (Automated Guided Vehicles) and AMR (Automated Mobile Robots)</strong>: 205 companies are working in this field.</p></li><li><p><strong>Material handling solution providers and ASRS (Automated Storage and Retrieval System):</strong> 95 companies are active in this field.</p></li><li><p><strong>Warehouse management systems (WMS):</strong> 50 companies are focused on WMS.</p><p></p></li></ul></div><p>Centralized warehouse management systems integrate various aspects of warehouse operations, from inventory tracking to order fulfillment. They provide real-time visibility into stock levels and help optimize storage and retrieval processes, also minimizing human errors and speeding up workflows.</p><h2>7. Shopping Days</h2><p>Events like Black Friday and Singles' Day are highlights on the eCommerce calendar. Retailers must plan in advance, build up inventory, launch marketing campaigns, and offer exclusive deals to attract shoppers.</p><p>Data on the U.S. market emphasizes Amazon’s success when it comes to shopping events:</p><div class="infobox"><p><img src="https://static.ecommercedb.com/media/2024/08/u-s-consumer-participation-in-summer-sales-of-various-retailers-2024-13449.png" alt="U.S. Consumer Participation in Summer Sales of Various Retailers, 2024" data-chart-id="13449"></p><ul><li><p><strong>Amazon</strong> has a clear edge over other retailers: 19% of U.S. consumers who shopped at Amazon in the past year also bought from its Prime Day sales.</p></li><li><p><strong>Target</strong> is next, with 12% of recent shoppers making purchases through its sales event, both online and in-store.</p></li><li><p><strong>TikTok Shop and Walmart Online</strong> have much smaller shares, at 5% and 2% respectively.</p></li></ul></div><p>As the data shows, shopping days are no longer limited to holidays like Christmas or Thanksgiving. Retailers have created their own sales promotions, which are widely popular amongst consumers. <a target="_blank" rel="noopener noreferrer nofollow" href="/insights/amazon-prime-day/4836">Amazon Prime Day</a> has expanded into a multi-day event, generating an estimated US$14 billion in 2024 in the United States alone.<br></p><h2>Next Gen eCommerce: Closing Thoughts</h2><p>The key trends in next generation eCommerce involve tech integration and personalized shopping. As customer expectations around convenience and immediacy increase, brands can leverage the latest technologies to meet their demands.</p><p>Omnichannel retail is another cornerstone aspect, which will likely lead to further transformation of eCommerce sales models. <a target="_blank" rel="noopener noreferrer nofollow" href="/insights/top-5-biggest-online-marketplaces-in-the-world/3031">Online marketplaces</a> remain central to eCommerce operations presently, but retailers are now also shifting to <a target="_blank" rel="noopener noreferrer nofollow" href="/insights/business-models-in-ecommerce-b2b-d2c-shift-brought-by-the-pandemic/4827">direct-to-consumer</a> strategies, where they can exert greater control over product quality and customer engagement.</p><p>The globalization of eCommerce will open up new market opportunities for online retailers. While AI adoption and innovative business models can bolster their position, it will be important to address issues like <a target="_blank" rel="noopener noreferrer nofollow" href="/insights/artificial-intelligence-ai-in-ecommerce-u-s-consumer-expectations/4730">security concerns</a> and <a target="_blank" rel="noopener noreferrer nofollow" href="/insights/artificial-intelligence-and-fraud-in-ecommerce/4934">eCommerce fraud</a>, which are some side-effects of tech use.</p><hr><p> Sources: <a target="_blank" rel="noopener noreferrer nofollow" href="https://tech.walmart.com/content/walmart-global-tech/en_us/blog/post/walmarts-ai-powered-inventory-system-brightens-the-holidays.html">Walmart;</a> <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.aboutamazon.com/news/amazon-ai/amazon-improves-customer-reviews-with-generative-ai">Amazon</a>; <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.ebayinc.com/stories/news/an-easier-way-to-search-ebay-computer-vision-with-find-it-on-ebay-and-image-search-is-now-live/">eBay</a>; <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.target.com/l/target-circle/-/N-pzno9">Target</a>; ECDB.</p></div><span></span></div><!----></div><div class="column is-one-third" data-v-62743374><a href="https://www.mastercardservices.com/en/capabilities/spendingpulse" rel="noopener noreferrer" target="_blank" class="is-hidden-tablet mb-6" data-v-62743374><div class="lg:tw-max-w-80 tw-rounded-lg tw-py-10 tw-px-5 tw-text-center tw-text-white tw-text-lg tw-bg-left tw-bg-cover" style="background-image:url(/img/pages/insights/mastercard-bg.jpg);"><img onerror="this.setAttribute('data-error', 1)" width="64" alt="Mastercard" loading="lazy" data-nuxt-img srcset="/_ipx/w_64/img/logos/mastercard_logo.svg 1x, /_ipx/w_128/img/logos/mastercard_logo.svg 2x" class="tw-mx-auto" title="Mastercard" src="/_ipx/w_64/img/logos/mastercard_logo.svg"><p class="tw-leading-6 tw-mt-4"> Click here for <br><span class="tw-font-semibold">more relevant insights from</span> <br> our partner Mastercard. </p></div></a><div class="lg:tw-max-w-80 call-to-action-box px-5 py-4 is-hidden-tablet mb-6" data-v-62743374 data-v-e416d999><div class="has-text-weight-semibold has-text-white is-size-4" data-v-e416d999>Need more eCom data?</div><p class="pb-4 has-text-white" style="opacity:0.8;margin-top:-0.25rem;" data-v-e416d999> Try our eCom intelligence solution. </p><a href="/request/webinar" class="variantButton variantButton--primary variantButton--mediumSize mb-2" aria-label data-gtm="insightPage--callToActionBox" data-v-e416d999 data-v-27f87b7d><!--[--><span class="px-3" data-v-e416d999>Get access</span><!--]--></a></div><div id="newsletter" class="is-hidden-tablet mb-6" data-v-62743374 data-v-25b1875b><div class="newsletter-box-light newsletter-box px-6 tw-py-10" data-v-25b1875b><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 16 16" class="tw-inline tw-mb-1 tw-opacity-50" data-v-25b1875b><path fill="currentColor" fill-rule="evenodd" d="M3 4a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h10a1 1 0 0 0 1-1V5a1 1 0 0 0-1-1zm9.2 1H3.8L8 8.36zM3 5.64V11h10V5.64L8.312 9.39a.5.5 0 0 1-.624 0z" clip-rule="evenodd"></path></svg><div style="max-width:480px;margin:0 auto;" data-v-25b1875b><div class="title has-text-weight-semibold is-size-4 mb-0" style="line-height:130%;" data-v-25b1875b> Want More eCommerce Insights? </div><p class="pt-2 pb-4" style="opacity:0.8;line-height:135%;" data-v-25b1875b> Subscribe to our weekly newsletter! </p><div class="columns is-mobile" style="margin-top:0.15rem;margin-bottom:0.5rem;" data-v-25b1875b><div class="column p-0" data-v-25b1875b><input value="" type="email" class="input is-small" style="border-top-right-radius:0;border-bottom-right-radius:0;" data-v-25b1875b></div><div data-v-25b1875b><button type="button" class="variantButton variantButton--primary variantButton--mediumSize" aria-label data-gtm="insightPage--subscribeToNewsletter" disabled style="border-top-left-radius:0;border-bottom-left-radius:0;" data-v-25b1875b data-v-27f87b7d><!--[--> Subscribe <!--]--></button></div></div><div data-v-25b1875b><!----><!----><p class="" style="font-size:0.6rem;opacity:0.8;line-height:125%;" data-v-25b1875b> By submitting this form, you consent to subscribe to our newsletter and understand that your personal information will be handled in accordance with our <a href="/imprint#privacy" class="has-text-bluegray-800" data-v-25b1875b><b data-v-25b1875b>privacy policy</b></a>. 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U.S.",{"label":652,"value":653,"adjectival":654,"prefixedName":652,"prefixedShortName":652,"shortName":652},"Uruguay","UY","Uruguayan",{"label":656,"value":657,"adjectival":658,"prefixedName":656,"prefixedShortName":656,"shortName":656},"Uzbekistan","UZ","Uzbekistani",{"label":660,"value":661,"adjectival":662,"prefixedName":660,"prefixedShortName":660,"shortName":660},"Venezuela","VE","Venezuelan",{"label":664,"value":665,"adjectival":666,"prefixedName":664,"prefixedShortName":664,"shortName":664},"Vietnam","VN","Vietnamese",{"label":668,"value":669,"adjectival":670,"prefixedName":668,"prefixedShortName":668,"shortName":668},"Yemen","YE","Yemeni",{"label":672,"value":673,"adjectival":674,"prefixedName":672,"prefixedShortName":672,"shortName":672},"Zambia","ZM","Zambian",{"label":676,"value":677,"adjectival":678,"prefixedName":676,"prefixedShortName":676,"shortName":676},"Zimbabwe","ZW","Zimbabwean",{"id":680,"title":681,"slug":682,"excerpt":683,"content":684,"created":685,"topics":686,"countries":10,"tags":690,"status":698,"author":699,"articletype":700,"articlesubtype":10,"media":701,"charts":708,"published":715,"updated":716,"metatitle":717,"metadescription":718,"kicker":719,"teaser":720,"category":10,"country":10,"providers":10,"chart":10,"noindex":721,"_fetchedAt":722},5028,"Next Generation eCommerce: Key Trends Shaping the New Age of Online Retail ","next-generation-ecommerce-key-trends-shaping-the-new-age-of-online-retail","\u003Cp>\u003C/p>","\u003Cp>\u003Cimg src=\"https://static.ecommercedb.com/media/2024/11/robotoutsideashop-ezgif-com-resize-13872.webp\" alt=\"robot outside a shop\">\u003C/p>\u003Chr>\u003Ch3>\u003Cu>Next Gen eCommerce: Key Insights\u003C/u>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Next Generation eCommerce: \u003C/strong>The new era of eCommerce is characterized by technology investment and customer-centric features. Personalization, efficiency, and the integration of physical and digital experiences are notable aspects.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Technology integration: \u003C/strong>Generative AI, headless eCommerce, and warehouse automation are innovative technologies that companies must invest in, if they aim to raise productivity and upgrade their customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Customer-centric models: \u003C/strong>A customer-first approach will be key in the new age of eCommerce. Retailers like Amazon and Walmart are already using a combination of strategies – such as omnichannel retail, mobile commerce, and shopping days – to please modern online shoppers.\u003C/p>\u003C/li>\u003C/ul>\u003Chr>\u003Cp>Gone are the days when eCommerce only meant ordering products online and receiving them on one’s doorstep. In 2024 and beyond, eCommerce stands for intuitive, personalized, and immersive shopping experiences.\u003C/p>\u003Cp>Consumers expect hyper-personalization and convenience while retailers aim for higher productivity and profitability. Thus, the next generation of eCommerce growth will be shaped by innovations in technology and changing customer expectations.\u003C/p>\u003Cp>Learn what the next generation of eCommerce entails and the top trends driving the industry’s growth.\u003C/p>\u003Ch2>What is Next Gen eCommerce?\u003C/h2>\u003Cp>Next gen eCommerce refers to the latest advancements taking place in online retail.\u003C/p>\u003Cp>The focus areas are greater customer engagement, efficiency, and the integration of physical and digital experiences. Therefore, next generation eCommerce uses emerging technologies like Artificial Intelligence (AI) and Internet of Things (IoT) to deliver\u003Cstrong> more seamless and personalized shopping experiences\u003C/strong>.\u003C/p>\u003Cp>Here are the defining trends of next generation eCommerce.\u003C/p>\u003Ch2>1. Generative AI\u003C/h2>\u003Cp>A type of Artificial Intelligence, Generative AI understands natural language and uses it to generate content and answer questions. In 2024, retail industry professionals in the United States plan to use GenAI for a broad range of purposes:\u003C/p>\u003Cdiv class=\"infobox\">\u003Cp>\u003Cimg src=\"https://static.ecommercedb.com/media/2024/11/most-used-ai-technologies-among-retail-businesses-in-the-united-states-2024-13871.jpg\" alt=\"Most Used AI Technologies Among Retail Businesses in The United States, 2024\" data-chart-id=\"13871\">\u003C/p>\u003Cul>\u003Cli>\u003Cp>Nearly one in two U.S. retail professionals expect to use \u003Cstrong>marketing automation,\u003C/strong> making it the top choice.\u003C/p>\u003C/li>\u003Cli>\u003Cp>31% of retailers anticipate the use of \u003Cstrong>virtual agents or chatbots.\u003C/strong>\u003C/p>\u003C/li>\u003Cli>\u003Cp>29% and 20% of retailers, respectively, expect to use \u003Cstrong>data and text analytics\u003C/strong>. These functions enable companies to sift through data and gain insight into customer behavior.\u003C/p>\u003C/li>\u003Cli>\u003Cp>17% of retailers plan to use \u003Cstrong>AI-based recommendations\u003C/strong>. It is also favored by a growing share of \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/insights/artificial-intelligence-ai-trends-in-ecommerce-2024-pricing-personalization-chatbots-image-search/4720\">online shoppers\u003C/a> across the world\u003Cstrong>.\u003C/strong>\u003C/p>\u003C/li>\u003Cli>\u003Cp>14% of retailers intend to use \u003Cstrong>image and pattern recognition\u003C/strong>.\u003C/p>\u003C/li>\u003Cli>\u003Cp>12% of online businesses plan to integrate \u003Cstrong>speech and voice recognition\u003C/strong>.\u003C/p>\u003Cp>\u003C/p>\u003C/li>\u003C/ul>\u003C/div>\u003Cp>Several eCommerce retailers are using Gen AI today. Walmart employs AI smart pricing, and eBay offers Find It On eBay, a built-in image search function.\u003C/p>\u003Ch2>2. Customer Shopping Journey\u003C/h2>\u003Cp>Customers are at the heart of next gen eCommerce. However, there exists a gap in the \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/insights/conversion-funnel-how-to-increase-your-conversion-rate/4766\">eCommerce conversion funnel\u003C/a> which prevents visitors from becoming buyers.\u003C/p>\u003Cp>As retailers strategize to upgrade customer experience, online consumers today are well-aware of their preferences, as a recent survey in the U.S. and the UK shows:\u003C/p>\u003Cdiv class=\"infobox\">\u003Cp>\u003Cimg src=\"https://static.ecommercedb.com/media/2024/11/top-features-consumers-want-to-see-from-ecommerce-retailers-in-the-u-s-and-uk-2024-13873.jpg\" alt=\"Top Features Consumers Want to See from Ecommerce Retailers in The U.S. And UK, 2024\" data-chart-id=\"13873\">\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Streamlined results\u003C/strong> are high on the shoppers’ priority list. 45% of survey respondents identify it as the top feature they want eCommerce retailers to offer.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Better filtering\u003C/strong> is important to 33% of shoppers. Examples include category-specific, thematic, or multiple filters, or suggesting filters per what’s trending.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Personalization\u003C/strong> is next, with 30% of respondents citing this feature.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Autocomplete functionality\u003C/strong> was chosen by 27% of shoppers.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Improved integration of online and offline experience\u003C/strong> is expected by 34% of respondents.\u003C/p>\u003C/li>\u003C/ul>\u003C/div>\u003Cp>The answers above further indicate AI’s central role in addressing customers’ pain points. Its adoption can enable brands to track consumer preferences, offer real-time personalization, and optimize the user experience.\u003C/p>\u003Ch2>3. Mobile-First Shopping\u003C/h2>\u003Cp>Mobile commerce activity is on the rise, with an increasing portion of eCommerce now occurring via mobile devices. Retailers have adopted mobile-first technologies such as dedicated shopping apps, mobile-based marketplaces, online payment options, and targeted smartphone marketing.\u003C/p>\u003Cp>The share of mobile eCommerce or mCommerce has grown considerably in the past few years:\u003C/p>\u003Cdiv class=\"infobox\">\u003Cp>\u003Cimg src=\"https://static.ecommercedb.com/media/2024/04/mobile-share-of-ecommerce-sales-worldwide-2017-2028-12793.png\" alt=\"Mobile Share of eCommerce Sales Worldwide, 2017-2028\" data-chart-id=\"12793\">\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>2017:\u003C/strong> 40% of eCommerce sales worldwide were conducted through mobile devices this year.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>2022 onwards:\u003C/strong> Mobile shopping accounts for over half of all eCommerce sales globally.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>2028:\u003C/strong> Over 60% of all eCommerce sales across the world are projected to occur on mobile devices by this year.\u003C/p>\u003C/li>\u003C/ul>\u003C/div>\u003Cp>Mobile technology advances rapidly, and eCommerce retailers must ensure timely adoption of the latest functions. Good examples are Walmart and Ikea, which offer \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/insights/augmented-reality-in-ecommerce-consumer-preferences-and-use-cases-of-ikea-sephora-walmart/4771\">AR-powered solutions\u003C/a> like virtual tryouts which customers shopping via mobile phones can easily use.\u003C/p>\u003Ch2>4. Headless Commerce\u003C/h2>\u003Cp>With headless commerce, retailers can have more flexible and scalable eCommerce applications than traditional all-in-one eCommerce systems offer. Headless commerce separates the front end of an eCommerce system from its back end. The front-end is the customer interface or app, while the backend is the commerce engine which manages products, orders and customer information. Several industries, including retail, are adopting this technology:\u003C/p>\u003Cdiv class=\"infobox\">\u003Cp>\u003Cimg src=\"https://static.ecommercedb.com/media/2024/05/plans-for-headless-commerce-implementation-in-grocery-retail-and-food-beverage-industries-2022-12959.png\" alt=\"Plans for Headless Commerce Implementation in Grocery, Retail and Food & Beverage Industries, 2022\" data-chart-id=\"12959\">\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Retail:\u003C/strong> 22% of respondents from the retail industry already used headless commerce, as of 2022. 63% planned to implement it in the next two years from the survey period. At 12%, the share with no intention of doing so is comparatively low.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Grocery and Food and Beverage\u003C/strong>: 47% of respondents working in the Grocery industry used headless architecture in 2022, while the share was 17% for professionals in Food and Beverage.\u003C/p>\u003C/li>\u003C/ul>\u003C/div>\u003Cp>With headless eCommerce, online retailers can have more control over changing or upgrading their digital storefronts. For example, they can add more sales channels, social media accounts, and new features without disrupting the backend operations. \u003C/p>\u003Ch2>5. Omnichannel Retail\u003C/h2>\u003Cp>A well-executed omnichannel retail strategy will be crucial for online retailers aiming to reach more customers and ensure personalization across multiple channels. According to a survey by Rakuten Insight, Asian consumers are combining in-store and online options in creative ways:\u003C/p>\u003Cdiv class=\"infobox\">\u003Cp>\u003Cimg src=\"https://static.ecommercedb.com/media/2024/11/omnichannel-retail-usage-in-asia-by-country-and-channel-13874.jpg\" alt=\"Omnichannel Retail Usage in Asia by Country and Channel, 2023\" data-chart-id=\"13874\">\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Browsing products online and buying them in a retail store\u003C/strong> was the leading omnichannel choice in 2023, with the highest share of respondents from China (56%) using it. \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Order products online and pickup in retail store\u003C/strong> is most used in China (43%), and least used in Japan (7%)\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Order product online and pickup from a pick-up location\u003C/strong> is also most used by Chinese shoppers (61%), followed by Indian consumers (33%).\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Mobile purchase while in-store\u003C/strong> is used more in China (43%) and India (24%) than other countries on our list.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>In-store purchase followed by home delivery\u003C/strong> is popular in China (33%), India (36%) and Indonesia (21%).\u003C/p>\u003C/li>\u003C/ul>\u003C/div>\u003Cp>An omnichannel retail strategy allows brands to connect with consumers both online and offline. An example is Target, which unifies customer experience on multiple channels. Shoppers using the Target loyalty program get valid discounts applied automatically at checkouts online, in-app, or in-store.\u003C/p>\u003Ch2>6. Warehouse Management Systems\u003C/h2>\u003Cp>Advanced warehouse management systems are central to modern eCommerce. Interest in this area is increasing, as the number of companies working in this area confirms:\u003C/p>\u003Cdiv class=\"infobox\">\u003Cp>\u003Cimg src=\"https://static.ecommercedb.com/media/2024/09/number-of-warehouse-automation-companies-worldwide-by-segment-2024-13631.jpg\" alt=\"Number of Warehouse Automation Companies Worldwide By Segment, 2024\" data-chart-id=\"13631\">\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>AGV (Automated Guided Vehicles) and AMR (Automated Mobile Robots)\u003C/strong>: 205 companies are working in this field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Material handling solution providers and ASRS (Automated Storage and Retrieval System):\u003C/strong> 95 companies are active in this field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Warehouse management systems (WMS):\u003C/strong> 50 companies are focused on WMS.\u003C/p>\u003Cp>\u003C/p>\u003C/li>\u003C/ul>\u003C/div>\u003Cp>Centralized warehouse management systems integrate various aspects of warehouse operations, from inventory tracking to order fulfillment. They provide real-time visibility into stock levels and help optimize storage and retrieval processes, also minimizing human errors and speeding up workflows.\u003C/p>\u003Ch2>7. Shopping Days\u003C/h2>\u003Cp>Events like Black Friday and Singles' Day are highlights on the eCommerce calendar. Retailers must plan in advance, build up inventory, launch marketing campaigns, and offer exclusive deals to attract shoppers.\u003C/p>\u003Cp>Data on the U.S. market emphasizes Amazon’s success when it comes to shopping events:\u003C/p>\u003Cdiv class=\"infobox\">\u003Cp>\u003Cimg src=\"https://static.ecommercedb.com/media/2024/08/u-s-consumer-participation-in-summer-sales-of-various-retailers-2024-13449.png\" alt=\"U.S. Consumer Participation in Summer Sales of Various Retailers, 2024\" data-chart-id=\"13449\">\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Amazon\u003C/strong> has a clear edge over other retailers: 19% of U.S. consumers who shopped at Amazon in the past year also bought from its Prime Day sales.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Target\u003C/strong> is next, with 12% of recent shoppers making purchases through its sales event, both online and in-store.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>TikTok Shop and Walmart Online\u003C/strong> have much smaller shares, at 5% and 2% respectively.\u003C/p>\u003C/li>\u003C/ul>\u003C/div>\u003Cp>As the data shows, shopping days are no longer limited to holidays like Christmas or Thanksgiving. Retailers have created their own sales promotions, which are widely popular amongst consumers. \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/insights/amazon-prime-day/4836\">Amazon Prime Day\u003C/a> has expanded into a multi-day event, generating an estimated US$14 billion in 2024 in the United States alone.\u003Cbr>\u003C/p>\u003Ch2>Next Gen eCommerce: Closing Thoughts\u003C/h2>\u003Cp>The key trends in next generation eCommerce involve tech integration and personalized shopping. As customer expectations around convenience and immediacy increase, brands can leverage the latest technologies to meet their demands.\u003C/p>\u003Cp>Omnichannel retail is another cornerstone aspect, which will likely lead to further transformation of eCommerce sales models. \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/insights/top-5-biggest-online-marketplaces-in-the-world/3031\">Online marketplaces\u003C/a> remain central to eCommerce operations presently, but retailers are now also shifting to \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/insights/business-models-in-ecommerce-b2b-d2c-shift-brought-by-the-pandemic/4827\">direct-to-consumer\u003C/a> strategies, where they can exert greater control over product quality and customer engagement.\u003C/p>\u003Cp>The globalization of eCommerce will open up new market opportunities for online retailers. While AI adoption and innovative business models can bolster their position, it will be important to address issues like \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/insights/artificial-intelligence-ai-in-ecommerce-u-s-consumer-expectations/4730\">security concerns\u003C/a> and \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/insights/artificial-intelligence-and-fraud-in-ecommerce/4934\">eCommerce fraud\u003C/a>, which are some side-effects of tech use.\u003C/p>\u003Chr>\u003Cp> Sources: \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://tech.walmart.com/content/walmart-global-tech/en_us/blog/post/walmarts-ai-powered-inventory-system-brightens-the-holidays.html\">Walmart;\u003C/a> \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.aboutamazon.com/news/amazon-ai/amazon-improves-customer-reviews-with-generative-ai\">Amazon\u003C/a>; \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.ebayinc.com/stories/news/an-easier-way-to-search-ebay-computer-vision-with-find-it-on-ebay-and-image-search-is-now-live/\">eBay\u003C/a>; \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.target.com/l/target-circle/-/N-pzno9\">Target\u003C/a>; ECDB.\u003C/p>","2024-11-01T10:25:15.016516+00:00",[687,688,689],"artificial-intelligence-ai","consumer-insights","ecommerce-trends",[691,692,693,694,695,696,697],"Customer shopping journey","Gen AI","Omnichannel retail","Headless commerce","Warehouse management","Shopping days","Mobile commerce","publish","Nashra Fatima","article",{"id":702,"url":703,"title":704,"width":705,"height":706,"content_type":707},13871,"https://static.ecommercedb.com/media/2024/11/most-used-ai-technologies-among-retail-businesses-in-the-united-states-2024-13871.jpg","Most Used AI Technologies Among Retail Businesses in The United States, 2024",988,624,"image/jpeg",[702,709,710,711,712,713,714],13873,12793,12959,13874,13631,13449,"2024-11-01T11:31:00","2024-11-07T11:31:00","Next Gen eCommerce: What It Means & Its Top Trends","What is next generation eCommerce? We explain the top trends in new gen eCommerce, including the use of generative AI, headless commerce and mobile shopping.","ECOMMERCE TRENDS","",false,["Date","2024-11-24T13:45:17.187Z"],[724,727,730,733,735,738,741,745,748,751,754,757,760,762,765,768,771,774,777,780,783,786,789,791,794,797,800,803,806,809,812,814,817,820,823,826,829,832,835,838,841,844,847,850,853,856,859,862,865,868,871,874,877,880,883,886,888,891,894,897,900,903,906,909,912,914,916,919,922,925,928],{"name":725,"slug":726,"ismaintopic":721},"Alibaba","alibaba",{"name":728,"slug":729,"ismaintopic":721},"Amazon","amazon",{"name":731,"slug":732,"ismaintopic":721},"Apple","apple",{"name":734,"slug":687,"ismaintopic":721},"Artificial Intelligence (AI)",{"name":736,"slug":737,"ismaintopic":721},"Augmented Reality (AR)","augmented-reality-ar",{"name":739,"slug":740,"ismaintopic":721},"Best Buy","best-buy",{"name":742,"slug":743,"ismaintopic":744},"Business 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