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YouTube Monetization Policies - How YouTube Works

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class="lb-font-weight-500 lb-nav__subitem-label"> Preventing bias </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> What does YouTube do to prevent bias? </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/fostering-child-safety/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Fostering child safety </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How does YouTube help keep kids protected on the platform? </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Protecting user data </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How does YouTube maintain user privacy? </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/safeguarding-copyright/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Safeguarding copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How does YouTube protect copyrighted content? </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Sharing revenue </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How does YouTube make money? </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/promoting-digital-wellbeing/"> <span 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watch </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/product-features/news-information/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> News and information </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we provide context for your search results and videos </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/product-features/monetization/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Monetization for Creators </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How Creators earn money on YouTube </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/product-features/live/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> YouTube Live </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How you can reach your community in real time with Live and Premieres </span> </a> </div> </nav> </div> <div class="lb-nav__item-wrapper lb-js-desktop-nav-item-wrapper"> <span class="lb-js-nav-item lb-nav__item lb-nav__item--as-subnav-labels" role="button" tabindex="0"> User settings <svg class="lb-nav__dropdown-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 24 24"><path d="M7.41,8.59L12,13.17l4.59-4.58L18,10l-6,6l-6-6L7.41,8.59z"></path><path fill="none" d="M0,0h24v24H0V0z"></path></svg> </span> <nav class="lb-nav__subnav" aria-hidden="true"> <div class="lb-nav__subnav-inner"> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/user-settings/privacy/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Privacy controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we protect your information and what you can do to control your privacy </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Ad Settings </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How our advertising works and how to customize your ad experience </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/user-settings/parental-controls/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Parental controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How you can create a family friendly experience </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/user-settings/autoplay/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Autoplay </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How Autoplay works and how to turn it off </span> </a> </div> </nav> </div> <div class="lb-nav__item-wrapper lb-js-desktop-nav-item-wrapper"> <span class="lb-js-nav-item lb-nav__item lb-nav__item--as-subnav-labels" role="button" tabindex="0"> Rules and policies <svg class="lb-nav__dropdown-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 24 24"><path d="M7.41,8.59L12,13.17l4.59-4.58L18,10l-6,6l-6-6L7.41,8.59z"></path><path fill="none" d="M0,0h24v24H0V0z"></path></svg> </span> <nav class="lb-nav__subnav" aria-hidden="true"> <div class="lb-nav__subnav-inner"> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/policies/overview/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Policies overview </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How our rules and policies help keep our platform safe </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Community Guidelines </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we define what we do and don’t allow on YouTube </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/policies/copyright/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we help Creators responsibly manage their content </span> </a> <a class="lb-js-nav-item lb-nav__subitem lb-nav__subitem--active" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Monetization policies </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How Creators can monetize their content as part of the YouTube Partner Program </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/policies/legal-removals/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Legal removals </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we approach content that violates local law </span> </a> </div> </nav> </div> <div class="lb-nav__item-wrapper lb-js-desktop-nav-item-wrapper"> <span class="lb-js-nav-item lb-nav__item lb-nav__item--as-subnav-labels" role="button" tabindex="0"> Progress and impact <svg class="lb-nav__dropdown-icon" version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 24 24"><path d="M7.41,8.59L12,13.17l4.59-4.58L18,10l-6,6l-6-6L7.41,8.59z"></path><path fill="none" d="M0,0h24v24H0V0z"></path></svg> </span> <nav class="lb-nav__subnav" aria-hidden="true"> <div class="lb-nav__subnav-inner"> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Progress on managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we’re progressing with our responsibility efforts </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/progress-impact/impact/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Our impact </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How creative entrepreneurs are transforming their lives and communities </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/progress-impact/trends/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Culture and trends </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How to better understand the next generation of Creators and artists </span> </a> <a class="lb-js-nav-item lb-nav__subitem" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/"> <span class="lb-font-weight-500 lb-nav__subitem-label"> Advancing sustainability </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-margin-top-xxs lb-nav__subitem-description"> How we&#39;re investing in a carbon-free future </span> </a> </div> </nav> </div> </nav> </div> <aside class="lb-mobile-nav lb-js-mobile-nav lb-mobile-nav--no-ctas" aria-hidden="true"> <div class="lb-mobile-nav__overlay lb-js-mobile-nav-toggle"></div> <div class="lb-mobile-nav__panel"> <nav class="lb-mobile-nav__menu"> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Our commitments </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/managing-harmful-content/" tabindex="-1"> Managing harmful content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/standing-up-to-hate/" tabindex="-1"> Standing up to hate </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/" tabindex="-1"> Fighting misinformation </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/curbing-extremist-content/" tabindex="-1"> Curbing extremist content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/supporting-political-integrity/" tabindex="-1"> Supporting political integrity </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/preventing-bias/" tabindex="-1"> Preventing bias </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/fostering-child-safety/" tabindex="-1"> Fostering child safety </a> <a 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href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/policies/legal-removals/" tabindex="-1"> Legal removals </a> </nav> <span class="lb-js-nav-item lb-mobile-nav__item lb-mobile-nav__item--as-subnav-labels"> Progress and impact </span> <nav class="lb-mobile-nav__subnav"> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/" tabindex="-1"> Progress on managing harmful content </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/progress-impact/impact/" tabindex="-1"> Our impact </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/progress-impact/trends/" tabindex="-1"> Culture and trends </a> <a class="lb-js-nav-item lb-mobile-nav__subitem " href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/" tabindex="-1"> Advancing sustainability </a> </nav> </nav> </div> </aside> </header> <main class="ytr-main ytr-youtube-monetization-policies"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-right"> <div class="lb-grid__cell lb-grid__cell--span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Rules and policies </span> <img class="ytr-eyebrow__underline" src="/web/20210507053619im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> Monetization Policies </span> </h1> </div> <div class="lb-grid__cell lb-grid__cell--offset-8-span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="https://web.archive.org/web/20210507053619im_/https://lh3.googleusercontent.com/URfb2i2krhwA_kxFA0dLt16Eeu5Cz-FPZsTBUVuKeUB33_m4bYDIA_57LwexCm9nF7r-6duS9MfnkEB--kvNZGNQjO_Ct0QsFOu0=v3-s20-fblur=1,20" srcset="https://web.archive.org/web/20210507053619im_/https://lh3.googleusercontent.com/URfb2i2krhwA_kxFA0dLt16Eeu5Cz-FPZsTBUVuKeUB33_m4bYDIA_57LwexCm9nF7r-6duS9MfnkEB--kvNZGNQjO_Ct0QsFOu0=v1-s452 452w, https://web.archive.org/web/20210507053619im_/https://lh3.googleusercontent.com/URfb2i2krhwA_kxFA0dLt16Eeu5Cz-FPZsTBUVuKeUB33_m4bYDIA_57LwexCm9nF7r-6duS9MfnkEB--kvNZGNQjO_Ct0QsFOu0=v1-s679 679w, https://web.archive.org/web/20210507053619im_/https://lh3.googleusercontent.com/URfb2i2krhwA_kxFA0dLt16Eeu5Cz-FPZsTBUVuKeUB33_m4bYDIA_57LwexCm9nF7r-6duS9MfnkEB--kvNZGNQjO_Ct0QsFOu0=v0-s1358 1358w" alt="Monetization policies"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#advertising-policies" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Advertising policies </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#enforcing-policies" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Enforcing policies </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <p class="md md-p">Being accepted into the YouTube Partner Program (YPP) is a major milestone in any Creator’s journey. As part of YPP, Creators can start monetizing their content, receive email and chat support, and get access to the <a class="md md-a" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/7648743" rel="noopener" target="_blank">Copyright Match Tool</a> to help protect their content.</p> <p class="md md-p">A key eligibility requirement for YPP is to follow <a class="md md-a" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/1311392" rel="noopener" target="_blank">YouTube monetization policies</a>, which include YouTube’s <a class="md md-a" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/9288567" rel="noopener" target="_blank">Community Guidelines</a>, <a class="md md-a" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/t/terms" rel="noopener" target="_blank">Terms of Service</a>, and <a class="md md-a" href="https://web.archive.org/web/20210507053619/https://support.google.com/adsense/answer/48182?ctx=checklist" rel="noopener" target="_blank">Google AdSense program policies</a>. These policies apply to a Creator’s channel as a whole, and not just individual videos.</p> <h2 class="md md-h2">Setting a higher bar for monetization</h2> <p class="md md-p">Over the last few years, YouTube has taken steps to strengthen the requirements for monetization so that spammers, impersonators, and other bad actors can’t hurt the ecosystem or take advantage of good Creators producing high quality content.</p> <p class="md md-p">To apply for membership in YPP, channels must meet eligibility thresholds related to watch time and subscribers. Following application, YouTube’s review team ensures the channel has not run afoul of YouTube’s monetization, content, and copyright policies. Only channels that meet eligibility thresholds and follow all of our guidelines will be admitted to the program, which makes them eligible to receive access to ads and other monetization products.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/72851?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube Partner Program Eligibility <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/1311392?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube channel monetization policies <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/9962575?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about how data helps creators track their performance on YouTube <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="advertising-policies"> <h2 class="md md-h2">Advertiser-Friendly Content Guidelines</h2> <p class="md md-p">Just because a Creator is in YPP, it doesn’t mean all videos on their channel will be eligible to have ads. Each video must also comply with our Advertiser-Friendly Content Guidelines. This is by design, as we understand that there are important conversations that have a place on YouTube, such as discussion of mental health or sensitive world events, that might not be deemed brand suitable by advertisers. Other examples of content not suitable for ads include some form of inappropriate language, violence, adult content, and harmful acts.</p> <p class="md md-p">To help Creators understand which videos on their channel are suitable for ads, we have worked closely with advertisers to create clear and comprehensive Advertiser-Friendly Content Guidelines. Eligible Creators also have the ability to self-rate their content per <a class="md md-a" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/9194476?hl=en&amp;ref_topic=9153642" rel="noopener" target="_blank">these guidelines</a> and turn on ads monetization for individual videos in their channel.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/6162278?hl=en&amp;ref_topic=9153642" target="_blank" rel="noreferrer nofollow"> Review Advertiser-Friendly Content Guidelines <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="enforcing-policies"> <h2 class="md md-h2">What action does YouTube take for videos that do not comply with Advertiser-Friendly Content Guidelines?</h2> <p class="md md-p">If a Creator has turned on ads monetization for a video but our reviewers and automated systems identify that the video does not comply with our Advertiser-Friendly Content Guidelines, the video will have <a class="md md-a" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/9269824" rel="noopener" target="_blank">limited or no ads</a> appear against it. However, if Creators believe that their video is still suitable for all brands, they can <a class="md md-a" href="https://web.archive.org/web/20210507053619/https://support.google.com/youtube/answer/7083671" rel="noopener" target="_blank">request human review</a> of that video.</p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Copyright </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/policies/copyright/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Sharing revenue </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Monetization for Creators </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20210507053619/https://www.youtube.com/howyoutubeworks/product-features/monetization/" "> Read more </a> </div> </li> 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href="https://web.archive.org/web/20210507053619/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/space/"> YouTube Space </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://vr.youtube.com/"> YouTube VR </a> </nav> </div> </div> </li> <li class="lb-accordion__drawers-drawer lb-js-accordion-drawer"> <div class="lb-accordion__drawer-content"> <div class="lb-accordion__drawer-head lb-js-accordion-drawer-head" role="button" tabindex="0"> <h3 class="lb-font-body lb-font--no-crop lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Our Commitments </h3> <span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="Our 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</h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/trends/"> YouTube Culture &amp; Trends </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20210507053619/https://creatoracademy.youtube.com/page/home"> Creator Academy </a> <a 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