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.td-element-style{z-index:-1}.tdi_1.td-a-rec-img{text-align:left}.tdi_1.td-a-rec-img img{margin:0 auto 0 0}@media (max-width:767px){.tdi_1.td-a-rec-img{text-align:center}}</style> <ins data-revive-zoneid="17" data-revive-id="2f38179643455209b8535cedf9a2885b"></ins> <script async src="//fleetnews.gr/advertising/www/delivery/asyncjs.php"></script></div> </div> </div> </div> </div> </div> </div> <div class="td-main-content-wrap td-container-wrap"> <div class="td-container td-post-template-2"> <article id="post-24295" class="post-24295 post type-post status-publish format-standard has-post-thumbnail category-manufacturers tag-bmw-group-hellas tag-ellada tag-meridio-agoras tag-poliseis" itemscope itemtype="https://schema.org/Article"> <div class="td-pb-row"> <div class="td-pb-span12"> <div class="td-post-header"> <div class="td-crumb-container"></div> <ul class="td-category"><li class="entry-category"><a href="https://fleetnews.gr/category/fleet-management/">Fleet Management</a></li><li class="entry-category"><a href="https://fleetnews.gr/category/fleet-management/manufacturers/">Manufacturers</a></li></ul> <header class="td-post-title"> <h1 class="entry-title">BMW Group Hellas, στην κορυφή της πολυτελούς κατηγορίας</h1> <div class="td-module-meta-info"> <span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2021-01-20T00:44:49+02:00" >20/01/2021</time></span> </div> </header> </div> </div> </div>  <div class="td-pb-row"> <div class="td-pb-span8 td-main-content" role="main"> <div class="td-ss-main-content"> <div class="td-post-content tagdiv-type"> <div class="td-post-featured-image"><img width="696" height="464" class="entry-thumb" src="https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-696x464.jpg" srcset="https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-696x464.jpg 696w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-300x200.jpg 300w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-1024x682.jpg 1024w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-768x512.jpg 768w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-1536x1024.jpg 1536w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-2048x1365.jpg 2048w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-1068x712.jpg 1068w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-1920x1279.jpg 1920w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395719_highRes_bmw-group-model-rang-630x420.jpg 630w" sizes="(max-width: 696px) 100vw, 696px" alt="BMW Group Hellas, στην κορυφή της πολυτελούς κατηγορίας" title="P90395719_highRes_bmw-group-model-rang"/></div> <div class="td-a-rec td-a-rec-id-content_top tdi_2 td_block_template_11"> <style>.tdi_2.td-a-rec{text-align:center}.tdi_2.td-a-rec:not(.td-a-rec-no-translate){transform:translateZ(0)}.tdi_2 .td-element-style{z-index:-1}.tdi_2.td-a-rec-img{text-align:left}.tdi_2.td-a-rec-img img{margin:0 auto 0 0}@media (max-width:767px){.tdi_2.td-a-rec-img{text-align:center}}</style><center><div style="padding: 10px 0 20px 0; ">  <ins data-revive-zoneid="19" data-revive-id="2f38179643455209b8535cedf9a2885b"></ins> <script async src="//fleetnews.gr/advertising/www/delivery/asyncjs.php"></script></center></div><p><strong>Το BMW Group Hellas κατέκτησε την κορυφή της πολυτελούς κατηγορίας αυτοκινήτων τη χρονιά της πανδημίας με τις μάρκες </strong><strong>BMW</strong>, <strong>MINI και BMW i. Ηγείται της κατηγορίας των plug-in υβριδικών και των αμιγώς ηλεκτρικών οχημάτων.</strong></p> <p>Το <strong>BMW Group Hellas</strong> διατήρησε με σταθερότητα την πρώτη θέση της πολυτελούς κατηγορίας αυτοκινήτων στην ελληνική αγορά για το 2020 με τις μάρκες BMW / BMW i και MINI. Σύμφωνα με τα προκαταρκτικά ανακοινωθέντα αποτελέσματα του <a href="https://seaa.gr/"><strong>ΣΕΑΑ</strong></a> (Σύνδεσμος Εισαγωγέων Αντιπροσώπων Αυτοκινήτων), η εταιρεία κατέγραψε 4.778 συνολικές ταξινομήσεις επιβατικών αυτοκινήτων BMW / BMW i και MINI.</p> <p>Το μερίδιο αγοράς του BMW Group Hellas στην κατηγορία των πολυτελών αυτοκινήτων διαμορφώθηκε στο 41,3% αυξημένο κατά 4,4 ποσοστιαίες μονάδες σε σχέση με το 2019, με 3.162 ταξινομήσεις BMW / BMW i και 1.616 ταξινομήσεις μοντέλων MINI.</p> <p>Για τη σταθερή επίδοση και πορεία της εταιρείας εν μέσω της πανδημίας που έπληξε την εγχώρια αγορά αυτοκινήτου, ο Πρόεδρος και Διευθύνων Σύμβουλος του BMW Group Hellas, <a href="https://fleetnews.gr/o-andreas-sieben-epikefalis-toy-bmw-group-hellas/"><strong>Andreas Sieben</strong></a>, δήλωσε: “Οι δυναμικές επιδόσεις μας συνεχίστηκαν και το 2020, σε μία χρονιά που σημαδεύτηκε έντονα από τις αρνητικές οικονομικές συνέπειες της πανδημίας σε όλους τους επιχειρηματικούς κλάδους. Με μία ολοκληρωμένη γκάμα πολυτελών μοντέλων βενζίνης, diesel, plug-in υβριδικών και αμιγώς ηλεκτρικών BMW / BMW i και ΜΙΝΙ, κατακτήσαμε την κορυφή στην κατηγορία πολυτελών αυτοκινήτων στην Ελληνική αγορά για ακόμα μία χρονιά. Αποδεικνύουμε έμπρακτα ότι προσφέρουμε τη ‘Δύναμη της Επιλογής’ στους πελάτες μας καλύπτοντας τις ανάγκες τους σε όλες τις κατηγορίες. Το 2021 αναμένεται συναρπαστικό με την έλευση ξεχωριστών νέων plug-in υβριδικών, αμιγώς ηλεκτρικών αλλά και Μ μοντέλων αλλά και νέες καινοτόμες υπηρεσίες προσαρμοσμένες στις ανάγκες των πελατών μας”.</p> <p><img decoding="async" class="alignnone size-large wp-image-24297" src="https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-1024x682.jpg" alt="" width="696" height="464" srcset="https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-1024x682.jpg 1024w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-300x200.jpg 300w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-768x512.jpg 768w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-1536x1024.jpg 1536w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-2048x1365.jpg 2048w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-696x464.jpg 696w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-1068x712.jpg 1068w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-1920x1279.jpg 1920w, https://fleetnews.gr/wp-content/uploads/2021/01/P90395717_highRes_bmw-group-model-rang-630x420.jpg 630w" sizes="(max-width: 696px) 100vw, 696px" /></p> <p><strong>Ηγετική θέση του </strong><strong>BMW</strong> <strong>Group</strong> <strong>στην κατηγορία των πολυτελών </strong><strong>SAV</strong> <strong>(</strong><strong>Sports</strong> <strong>Activity</strong> <strong>Vehicle</strong><strong>)</strong></p> <p>Η ιδιαίτερα επιτυχημένη πορεία της ‘οικογένειας’ BMW X συνεχίστηκε για τρίτη συνεχή χρονιά με 1.860 συνολικές ταξινομήσεις των μοντέλων <strong>BMW</strong> <strong>X</strong> <strong>1, </strong><strong>X</strong> <strong>2, </strong><strong>X</strong> <strong>3, </strong><strong>X</strong> <strong>4, </strong><strong>X</strong> <strong>5, </strong><strong>X</strong> <strong>6 </strong>και <strong>X</strong> <strong>7</strong> ενώ αξιοσημείωτη επίδοση σημείωσε το <strong>MINI Countryman</strong> με 978 ταξινομήσεις. Συνεπώς, στην κατηγορία των πολυτελών SUV/SAV της ελληνικής αγοράς το μερίδιο του BMW Group ανήλθε στο 43,4% με 2.838 συνολικές ταξινομήσεις κατατάσσοντας το στην πρώτη θέση.</p> <p>Εξαιρετική πορεία πωλήσεων σημείωσε η <strong>BMW</strong> <strong>Σειρά 1</strong> με το 2020 να είναι ουσιαστικά η πρώτη ολοκληρωμένη χρονιά διάθεσής της στην Ελληνική αγορά. Με 769 συνολικές ταξινομήσεις, το οδηγοκεντρικό μοντέλο της BMW στην πολυτελή compact κατηγορία απέδειξε ότι ο συνδυασμός ευελιξίας και ευρυχωρίας είναι η ‘συνταγή’ της επιτυχίας της, που πρόκειται να συνεχιστεί.</p> <p><strong>Πρώτη θέση για τα </strong><strong>Plug</strong> <strong>–</strong> <strong>in</strong> <strong>υβριδικά και αμιγώς ηλεκτρικά μοντέλα </strong><strong>BMW</strong> <strong>και ΜΙΝΙ</strong></p> <p>Εξαιρετικές επιδόσεις που ισοδυναμούν με την πρώτη θέση στη συγκεκριμένη κατηγορία της ελληνικής αγοράς, σημείωσαν τα ηλεκτροκίνητα μοντέλα (plug-in υβριδικά και ηλεκτρικά) του BMW Group με 474 ταξινομήσεις και μερίδιο αγοράς στην πολυτελή κατηγορία 44,6%. Οι <strong>νέες plug-in υβριδικές εκδόσεις</strong> διαθέτουν νέες τεχνολογίες, <strong>πιο εξελιγμένες μπαταρίες ιόντων λιθίου και αυξημένη ηλεκτρική αυτονομία </strong>για τα μοντέλα: <strong>BMW</strong> <strong>Σειρά 2 </strong><strong>Active</strong> <strong>Tourer</strong>, <strong>BMW Σειρά 3</strong>, <strong>BMW Σειρά 5 </strong><strong>sedan</strong>, <strong>BMW Σειρά 7</strong>, <strong>BMW</strong> <strong>X</strong> <strong>1</strong>, <strong>BMW</strong> <strong>X</strong> <strong>2</strong>, <strong>BMW X3</strong> και <strong>BMW X5</strong>.</p> <p>Τα αμιγώς ηλεκτρικά <strong>BMW</strong> <strong>i</strong> <strong>3</strong> και <strong>i</strong> <strong>3</strong> <strong>s</strong> ήταν πρώτα σε ταξινομήσεις στην κατηγορία των πολυτελών ηλεκτρικών αυτοκινήτων στην Ελλάδα για 7<sup>η</sup> συνεχόμενη χρονιά, με μερίδιο 36,8% ενώ κατέκτησαν την 3<sup>η</sup> θέση σε πωλήσεις στο σύνολο της αγοράς ηλεκτρικών μοντέλων. Το BMW Group διαθέτει ήδη <strong>12 ηλεκτροκίνητα μοντέλα </strong>σε <strong>19 εκδόσεις</strong>, ενώ ο συνολικός αριθμός θα φτάσει τουλάχιστον τα 25 μοντέλα μέχρι το 2023.</p> <p><strong>Σταθερή πορεία πωλήσεων της ΜΙΝΙ στην κατηγορία των πολυτελών αυτοκινήτων</strong></p> <p>Σε μία χρονιά υψηλών προκλήσεων, η ΜΙΝΙ διατήρησε σταθερή πορεία πωλήσεων στην Ελληνική αγορά με 1.616 συνολικές ταξινομήσεις. Εξαιρετική επίδοση πέτυχε η Μάρκα ΜΙΝΙ στο κανάλι λιανικής, καταγράφοντας σημαντική αύξηση 13,7% σε σχέση με το 2019. Βασικός συντελεστής της επιτυχημένης επίδοσης ήταν το <strong>MINI Countryman</strong>, το περιπετειώδες SAV (Sports Activity Vehicle) της Βρετανικής μάρκας, με 978 ταξινομήσεις. Η έλευση του ανανεωμένου ΜΙΝΙ Countryman το τελευταίο τρίμηνο της χρονιάς, που περιλαμβάνει και την plug-in υβριδική έκδοση MINI Cooper SE Countryman ALL4 πρόκειται να ενισχύσει περαιτέρω την επιτυχημένη πορεία πωλήσεων και το 2021. Αξιοσημείωτη πορεία με 31 συνολικές ταξινομήσεις σημείωσε το <strong>αμιγώς ηλεκτρικό ΜΙΝΙ </strong>(<strong>MINI Cooper SE</strong>), το οποίο παρουσιάστηκε στην ελληνική αγορά το Μάρτιο του 2020, «ανοίγοντας» νέους ορίζοντες στη βιώσιμη μετακίνηση με τον χαρακτηριστικό fun-to-drive οδηγικό χαρακτήρα.</p> <p><strong>Αξιοσημείωτη επίδοση για την </strong><strong>BMW</strong> <strong>Motorrad</strong></p> <p>Σε σταθερή τροχιά την περασμένη χρονιά κινήθηκε η <strong>BMW</strong> <strong>Motorrad</strong>. Με 642 συνολικές ταξινομήσεις, οι μοτοσικλέτες και τα scooters της BMW προσφέρουν απαράμιλλη οδηγική αίσθηση, υψηλές επιδόσεις, και κορυφαίο επίπεδο ασφάλειας.</p> <p><strong>Σημαντική η συμβολή του </strong><strong>After</strong> <strong>Sales</strong> <strong><br /> </strong>Ιδιαίτερα σημαντική ήταν η συμβολή του τμήματος After Sales του BMW Group Hellas στην επιτυχία των στόχων της εταιρείας και το 2020.</p> <p>“Το Δίκτυο Επίσημων Εμπόρων και Εξουσιοδοτημένων Επισκευαστών πρόσφερε σε όλη τη διάρκεια του έτους υψηλού επιπέδου υπηρεσίες τηρώντας όλα τα απαιτούμενα μέτρα ασφαλείας/υγιεινής και επενδύοντας σε digital και ‘contactless’ υπηρεσίες”, επισημαίνει η ανακοίνωση της εταιρείας.</p> <p>“Η αξιοσημείωτη πορεία του BMW Group Hellas, σε μία χρονιά σφοδρών επιπτώσεων στις πωλήσεις αυτοκινήτων λόγω Covid-19, οφείλεται στη διαρκή δέσμευση του <strong>Δικτύου Επίσημων Εμπόρων και Εξουσιοδοτημένων Επισκευαστών</strong> να προσφέρουν στους πελάτες τους <strong>άριστη εξυπηρέτηση</strong>, <strong>υψηλή ικανοποίηση</strong> με<strong> άρτια εξειδικευμένο προσωπικό</strong> και <strong>μακροχρόνια εμπειρία</strong> σε όλους τους τομείς που δραστηριοποιούνται”.</p> <p> </p> </div> <footer> <div class="td-post-source-tags"> <ul class="td-tags td-post-small-box clearfix"><li><span>ΕΤΙΚΕΤΕΣ</span></li><li><a href="https://fleetnews.gr/tag/bmw-group-hellas/">BMW Group Hellas</a></li><li><a href="https://fleetnews.gr/tag/ellada/">Ελλάδα</a></li><li><a href="https://fleetnews.gr/tag/meridio-agoras/">μερίδιο αγοράς</a></li><li><a href="https://fleetnews.gr/tag/poliseis/">Πωλήσεις</a></li></ul> </div> <div class="td-post-sharing-bottom"><div id="td_social_sharing_article_bottom" class="td-post-sharing td-ps-bg td-ps-notext td-post-sharing-style1 "> <style>.td-post-sharing-classic{position:relative;height:20px}.td-post-sharing{margin-left:-3px;margin-right:-3px;font-family:var(--td_default_google_font_1,'Open Sans','Open Sans 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block_tdi_7.td_column_number = "1"; block_tdi_7.block_type = "td_block_2"; block_tdi_7.post_count = "3"; block_tdi_7.found_posts = "23"; block_tdi_7.header_color = ""; block_tdi_7.ajax_pagination_infinite_stop = ""; block_tdi_7.max_num_pages = "8"; tdBlocksArray.push(block_tdi_7); </script><div class="td-block-title-wrap"><h4 class="td-block-title"><span class="td-pulldown-size">Must Read</span></h4></div><div id=tdi_7 class="td_block_inner"> <div class="td-block-span12"> <div class="td_module_2 td_module_wrap td-animation-stack"> <div class="td-module-image"> <div class="td-module-thumb"><a href="https://fleetnews.gr/to-quot-ergostasio-tis-chronias-quot-anikei-sto-bmw-group/" rel="bookmark" class="td-image-wrap " title="Το “Εργοστάσιο της Χρονιάς” ανήκει στο BMW Group" ><img class="entry-thumb" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAUQAAACgAQMAAABOhoelAAAAA1BMVEWurq51dlI4AAAAAXRSTlMmkutdmwAAAB1JREFUWMPtwTEBAAAAwiD7p/ZdCGAAAAAAAAAQBxpAAAH8le3bAAAAAElFTkSuQmCC" alt="" title="Το “Εργοστάσιο της Χρονιάς” ανήκει στο BMW Group" data-type="image_tag" data-img-url="https://fleetnews.gr/wp-content/uploads/2024/11/P90571981_lowRes_bmw-group-plant-rege-1-324x160.jpg" width="324" height="160" /></a></div> </div> <h3 class="entry-title td-module-title"><a href="https://fleetnews.gr/to-quot-ergostasio-tis-chronias-quot-anikei-sto-bmw-group/" rel="bookmark" title="Το “Εργοστάσιο της Χρονιάς” ανήκει στο BMW Group">Το “Εργοστάσιο της Χρονιάς” ανήκει στο BMW Group</a></h3> <div class="td-module-meta-info"> <span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2024-11-18T08:02:25+02:00" >18/11/2024</time></span> </div> <div class="td-excerpt"> Το εργοστάσιο αυτοκινήτων του BMW Group στο Regensburg είναι το ‘Εργοστάσιο της Χρονιάς’ 2024 στην κατηγορία ‘Εξαιρετική συναρμολόγηση οχημάτων ευρείας παραγωγής’. 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ΕΕ">Tesla: Νέα κίνητρα για την ενίσχυση των πωλήσεων στην ΕΕ</a></h3> <div class="td-module-meta-info"> <span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2024-11-21T14:51:24+02:00" >21/11/2024</time></span> </div> </div> </div> </div>  <div class="td-block-span12"> <div class="td_module_6 td_module_wrap td-animation-stack"> <div class="td-module-thumb"><a href="https://fleetnews.gr/citroen-i-caroline-malleus-nea-dieythyntria-proiontos-kai-stratigikis/" rel="bookmark" class="td-image-wrap " title="Citroën: Η Caroline Malléus νέα Διευθύντρια Προϊόντος και Στρατηγικής" ><img class="entry-thumb" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAGQAAABGAQMAAAAASKMqAAAAA1BMVEWurq51dlI4AAAAAXRSTlMmkutdmwAAABBJREFUKM9jGAWjYBQMKwAAA9QAAQWBn6cAAAAASUVORK5CYII=" alt="" title="Citroën: Η Caroline Malléus νέα Διευθύντρια Προϊόντος και Στρατηγικής" data-type="image_tag" 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