MediaPost - Marketing: Automotive

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class="modal-content"><div class="container"><div class="row"><div class="col-lg-8 mx-auto"><div class="modal-body"><h4>You are subscribed.</h4></div></div></div></div><div class="modal-footer" style="background-color: white;"><button type="button" class="btn btn-primary" data-dismiss="modal">Close</button></div></div></div></div><section class="bg-light" id="sponsors"><div class="container"><div class="row"><div class="col-lg-12"><h2>Event Sponsors</h2></div></div><div class="row"><div class="col-12 col-sm-6 col-md-4 sponsor-logo" style="display: flex;justify-content: center;align-items: center;"><img class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/mcanvas__affinity__3929_150.png" alt=""></div><div class="col-12 col-sm-6 col-md-4 sponsor-logo" style="display: flex;justify-content: center;align-items: center;"><img class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/realtor_com__large__3921_150.png" alt=""></div><div class="col-12 col-sm-6 col-md-4 sponsor-logo" style="display: flex;justify-content: center;align-items: center;"><img class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/sambatv___2018_1855_150_hQ1Ytm1.png" alt=""></div><div class="col-12 col-sm-6 col-md-4 sponsor-logo" style="display: flex;justify-content: center;align-items: center;"><img class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/the_trade_desk_256_150_1.jpg" alt=""></div><div class="col-12 col-sm-6 col-md-4 sponsor-logo" style="display: flex;justify-content: center;align-items: center;"><img class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/aki_by_inmar_2024_3930_150.png" alt=""></div><div class="col-12 col-sm-6 col-md-4 sponsor-logo" style="display: flex;justify-content: center;align-items: center;"><img class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/teads_2024_3738_150.png" alt=""></div><div class="col-12 col-sm-6 col-md-4 sponsor-logo" style="display: flex;justify-content: center;align-items: center;"><img class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/triplelift_3918_150.png" alt=""></div></div><div id="sponsors-sponsor-info" class="collapse"><div class="row"><div class="col-md-8 col-sm-12" style="margin-bottom:30px;"></div></div></div><div class="row" style="margin-top:10px;"><div class="activities-item col-md-12 col-sm-12"></div></div></div></section><section id="agenda"><div class="container"><div class="row"><div class="col-lg-12"><h2>Agenda</h2></div></div><div class="row" style="margin-top:0;"><div class="col-md-12 col-sm-12" style="margin-bottom:30px;"><div id="content" style="position: relative;"><div class="agenda_item" style="clear:both;border-bottom:none;"><section id="day-20241121" name="day-20241121" style="clear:both;padding-top:0;"><h3>Thursday, 11/21</h3><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:45 AM Pacific </strong><div class="et_time"> 12:45 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Registration & Check-In </span></div></div><div id="more_18440" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:00 AM Pacific </strong><div class="et_time"> 1:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Coffee & Networking </span></div></div><div id="more_18441" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:15 AM Pacific </strong><div class="et_time"> 1:15 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Opening Remarks </span></div></div><div id="more_18442" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18442 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18442").click(function (event) { event.preventDefault(); $(".slide_18442").hide(); $(".video_18442").find('iframe').attr('src', 'https://www.youtube.com/embed/XUjYmIbLXCU?si=pnO7fIYOrlR9RRoO'); if ($(".videobtn_18442").text() == "Watch Video") { $(".video_18442").show(); $(".videobtn_18442").text("Close Video"); } else { $(".video_18442").hide(); $(".video_18442").find('iframe').attr('src', ''); $(".videobtn_18442").text("Watch Video"); } $(".slidebtn_18442").text("View Slides"); }); </script><div class="agenda_description video_18442" style='display:none; clear:both;'><div id='video_18442' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/XUjYmIbLXCU?si=pnO7fIYOrlR9RRoO" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div><dl style="width: 95%"><dt>MCS </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/11999/tanya-gazdik/?modal=1">Tanya Gazdik</a></strong>, <em>Senior Editor, Automotive</em>, <em>MediaPost</em> <a class='twitter' href='https://www.twitter.com/TanyaGazdik' target='_blank'>@TanyaGazdik</a></dd><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/14488/lisa-singer/?modal=1">Lisa Singer</a></strong>, <em>Senior Director, Event Programming</em>, <em>MediaPost</em> <a class='twitter' href='https://www.twitter.com/LisaMSinger' target='_blank'>@LisaMSinger</a></dd></dl></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:20 AM Pacific </strong><div class="et_time"> 1:20 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Spotlight Presentation </span></div></div><div id="more_18613" style="float: none; clear: none; display: block;" class="more" ><div class="sponsor_logos"><img src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/sambatv___2018_1855_150_hQ1Ytm1.png" style="margin:0 0 10px 10px;"></div><div class="agenda_description"><a href="https://www.mediapost.com/marketing-automotive/sponsorpresentations/#sambatv">View More Details.</a></div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18613 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18613").click(function (event) { event.preventDefault(); $(".slide_18613").hide(); $(".video_18613").find('iframe').attr('src', 'https://www.youtube.com/embed/OWiLvzKYJK4?si=x5RUYHBq6_j_3k3x'); if ($(".videobtn_18613").text() == "Watch Video") { $(".video_18613").show(); $(".videobtn_18613").text("Close Video"); } else { $(".video_18613").hide(); $(".video_18613").find('iframe').attr('src', ''); $(".videobtn_18613").text("Watch Video"); } $(".slidebtn_18613").text("View Slides"); }); </script><div class="agenda_description video_18613" style='display:none; clear:both;'><div id='video_18613' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/OWiLvzKYJK4?si=x5RUYHBq6_j_3k3x" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:30 AM Pacific </strong><div class="et_time"> 1:30 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Keynote Q&A: Nissan Reveals Plans to Win Over Buyers </span></div></div><div id="more_18443" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> Since 2020, new car prices have risen by 30% which is making buying a new vehicle prohibitive to many. To meet those consumers, Vinay Shahani has put together the "six under $30K" campaign combining its six least expensive vehicles for a full-court marketing push on regional TV spots and social media. Shahani rejoined the automaker in January and is responsible for all sales and marketing activities for the Nissan brand in the U.S. and also has oversight of Infiniti Americas. He has 20 years of varied automotive industry experience ranging from product planner at Ford Motor Co. to vice president and marketing lead at the North American offices of the Volkswagen, Toyota and Lexus brands. </div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18443 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18443").click(function (event) { event.preventDefault(); $(".slide_18443").hide(); $(".video_18443").find('iframe').attr('src', 'https://www.youtube.com/embed/HVSrQH4cJds?si=eaMMdkhew2C2F6uK'); if ($(".videobtn_18443").text() == "Watch Video") { $(".video_18443").show(); $(".videobtn_18443").text("Close Video"); } else { $(".video_18443").hide(); $(".video_18443").find('iframe').attr('src', ''); $(".videobtn_18443").text("Watch Video"); } $(".slidebtn_18443").text("View Slides"); }); </script><div class="agenda_description video_18443" style='display:none; clear:both;'><div id='video_18443' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/HVSrQH4cJds?si=eaMMdkhew2C2F6uK" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div><dl style="width: 95%"><dt>Interviewee </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/13815/vinay-shahani/?modal=1">Vinay Shahani</a></strong>, <em>Senior Vice President, U.S. Marketing and Sales</em>, <em>Nissan</em>  </dd><dt>Interviewer </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/11999/tanya-gazdik/?modal=1">Tanya Gazdik</a></strong>, <em>Senior Editor, Automotive</em>, <em>MediaPost</em> <a class='twitter' href='https://www.twitter.com/TanyaGazdik' target='_blank'>@TanyaGazdik</a></dd></dl></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 11:00 AM Pacific </strong><div class="et_time"> 2:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Q&A: Focusing on the Customer Journey Across Channels </span></div></div><div id="more_18444" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> Kia focuses on the customer journey via marketing strategy and operations that include media, retail, product, digital, social, performance marketing, customer journey, experiential and events. Megan Gillam, who joined Kia last year from Meta, will share her unique perspective on what it takes for the brand to continue to top its sales records, recently recording its best dealer sales month in company history. </div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18444 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18444").click(function (event) { event.preventDefault(); $(".slide_18444").hide(); $(".video_18444").find('iframe').attr('src', 'https://www.youtube.com/embed/t5ks0Aj4brg?si=o0K7u3FOsZmLzxPF'); if ($(".videobtn_18444").text() == "Watch Video") { $(".video_18444").show(); $(".videobtn_18444").text("Close Video"); } else { $(".video_18444").hide(); $(".video_18444").find('iframe').attr('src', ''); $(".videobtn_18444").text("Watch Video"); } $(".slidebtn_18444").text("View Slides"); }); </script><div class="agenda_description video_18444" style='display:none; clear:both;'><div id='video_18444' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/t5ks0Aj4brg?si=o0K7u3FOsZmLzxPF" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div><dl style="width: 95%"><dt>Interviewee </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/15900/megan-gillam/?modal=1">Megan Gillam</a></strong>, <em>Director of Marketing Operations & Strategy</em>, <em>Kia America</em>  </dd><dt>Interviewer </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/14488/lisa-singer/?modal=1">Lisa Singer</a></strong>, <em>Senior Director, Event Programming</em>, <em>MediaPost</em> <a class='twitter' href='https://www.twitter.com/LisaMSinger' target='_blank'>@LisaMSinger</a></dd></dl></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 11:30 AM Pacific </strong><div class="et_time"> 2:30 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Spotlight & Coffee Break </span></div></div><div id="more_18445" style="float: none; clear: none; display: block;" class="more" ><div class="sponsor_logos"><img src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/realtor_com__large__3921_150.png" style="margin:0 0 10px 10px;"></div><div class="agenda_description"><a href="https://www.mediapost.com/marketing-automotive/sponsorpresentations/#realtor.com">View More Details.</a></div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18445 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18445").click(function (event) { event.preventDefault(); $(".slide_18445").hide(); $(".video_18445").find('iframe').attr('src', 'https://www.youtube.com/embed/XYq2_hCBzo8?si=bkonyO6gGNH9D_ko'); if ($(".videobtn_18445").text() == "Watch Video") { $(".video_18445").show(); $(".videobtn_18445").text("Close Video"); } else { $(".video_18445").hide(); $(".video_18445").find('iframe').attr('src', ''); $(".videobtn_18445").text("Watch Video"); } $(".slidebtn_18445").text("View Slides"); }); </script><div class="agenda_description video_18445" style='display:none; clear:both;'><div id='video_18445' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/XYq2_hCBzo8?si=bkonyO6gGNH9D_ko" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:00 PM Pacific </strong><div class="et_time"> 3:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Q&A: Rivian Brand Finds Its Niche In Design, Intuition </span></div></div><div id="more_18446" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"><p class="gmail-p3">Four years in the making, Rivian recently opened its first "rest stop of the future" in Yosemite National Park. What began as a brainstorming session about the future of road trips resulted in a truly differentiated architectural typology that becomes the physical manifestation of the brand and its mission. Denise Cherry took over as VP of marketing in August after stints as VP experience design and VP design and retail development. Design is at the core of Rivian's brand distinction and vehicle includes unique software features that address buyer wants and needs like pet comfort settings and Camp mode.</p></div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18446 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18446").click(function (event) { event.preventDefault(); $(".slide_18446").hide(); $(".video_18446").find('iframe').attr('src', 'https://www.youtube.com/embed/pgFcY6ExHvg?si=1A4hnkeOcnoQbUGx'); if ($(".videobtn_18446").text() == "Watch Video") { $(".video_18446").show(); $(".videobtn_18446").text("Close Video"); } else { $(".video_18446").hide(); $(".video_18446").find('iframe').attr('src', ''); $(".videobtn_18446").text("Watch Video"); } $(".slidebtn_18446").text("View Slides"); }); </script><div class="agenda_description video_18446" style='display:none; clear:both;'><div id='video_18446' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/pgFcY6ExHvg?si=1A4hnkeOcnoQbUGx" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div><dl style="width: 95%"><dt>Interviewee </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/16259/denise-cherry/?modal=1">Denise Cherry</a></strong>, <em>Vice President of Marketing</em>, <em>Rivian</em>  </dd><dt>Interviewer </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/11999/tanya-gazdik/?modal=1">Tanya Gazdik</a></strong>, <em>Senior Editor, Automotive</em>, <em>MediaPost</em> <a class='twitter' href='https://www.twitter.com/TanyaGazdik' target='_blank'>@TanyaGazdik</a></dd></dl></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:30 PM Pacific </strong><div class="et_time"> 3:30 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Lunch Presentation </span></div></div><div id="more_18447" style="float: none; clear: none; display: block;" class="more" ><div class="sponsor_logos"><img src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/the_trade_desk_256_150_1.jpg" style="margin:0 0 10px 10px;"></div><div class="agenda_description"><a href="https://www.mediapost.com/marketing-automotive/sponsorpresentations/#rthetradedesk">View More Details.</a></div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18447 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18447").click(function (event) { event.preventDefault(); $(".slide_18447").hide(); $(".video_18447").find('iframe').attr('src', 'https://www.youtube.com/embed/B3GeZ13ivqI?si=RmeFMnlevxcCPfem'); if ($(".videobtn_18447").text() == "Watch Video") { $(".video_18447").show(); $(".videobtn_18447").text("Close Video"); } else { $(".video_18447").hide(); $(".video_18447").find('iframe').attr('src', ''); $(".videobtn_18447").text("Watch Video"); } $(".slidebtn_18447").text("View Slides"); }); </script><div class="agenda_description video_18447" style='display:none; clear:both;'><div id='video_18447' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/B3GeZ13ivqI?si=RmeFMnlevxcCPfem" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 1:15 PM Pacific </strong><div class="et_time"> 4:15 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Q&A: Stellantis CMO Details Creative Process </span></div></div><div id="more_18448" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> Raj Register joined Stellantis in June and is responsible for the company’s North American marketing, media and analytics efforts in support of the automotive company’s brand portfolio, which includes Alfa Romeo, Chrysler, Dodge, Fiat, Jeep and Ram. As part of a department restructure aligned with Register's new role, the company has made the strategic decision to combine marketing, social and digital media, website, analytics and paid media operations, allowing for centralized decision-making in support of a results-driven culture. </div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18448 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18448").click(function (event) { event.preventDefault(); $(".slide_18448").hide(); $(".video_18448").find('iframe').attr('src', 'https://www.youtube.com/embed/THZJcwMBvBQ?si=xl2TOrC9iWganhCL'); if ($(".videobtn_18448").text() == "Watch Video") { $(".video_18448").show(); $(".videobtn_18448").text("Close Video"); } else { $(".video_18448").hide(); $(".video_18448").find('iframe').attr('src', ''); $(".videobtn_18448").text("Watch Video"); } $(".slidebtn_18448").text("View Slides"); }); </script><div class="agenda_description video_18448" style='display:none; clear:both;'><div id='video_18448' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/THZJcwMBvBQ?si=xl2TOrC9iWganhCL" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div><dl style="width: 95%"><dt>Interviewee </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/16260/rajoielle-raj-register/?modal=1">Rajoielle “Raj” Register</a></strong>, <em>SVP and Chief Marketing Officer, North America</em>, <em>Stellantis</em>  </dd><dt>Interviewer </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/11999/tanya-gazdik/?modal=1">Tanya Gazdik</a></strong>, <em>Senior Editor, Automotive</em>, <em>MediaPost</em> <a class='twitter' href='https://www.twitter.com/TanyaGazdik' target='_blank'>@TanyaGazdik</a></dd></dl></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 1:45 PM Pacific </strong><div class="et_time"> 4:45 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Q&A: The Power of Choice, Ford's Path to Consumer-Centered Excellence </span></div></div><div id="more_18449" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> In today’s fast-paced market, understanding and adapting to consumers' evolving needs is crucial for success. This requires not just hearing, but truly listening to your audience. Phil O’Connor of Ford Motor Co. will explore how prioritizing "the power of choice" has played a pivotal role in shaping Ford's strategy and earning the company numerous accolades. </div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18449 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18449").click(function (event) { event.preventDefault(); $(".slide_18449").hide(); $(".video_18449").find('iframe').attr('src', 'https://www.youtube.com/embed/wJk3P4YT6Fg?si=b3A7rNU18KmP46-2'); if ($(".videobtn_18449").text() == "Watch Video") { $(".video_18449").show(); $(".videobtn_18449").text("Close Video"); } else { $(".video_18449").hide(); $(".video_18449").find('iframe').attr('src', ''); $(".videobtn_18449").text("Watch Video"); } $(".slidebtn_18449").text("View Slides"); }); </script><div class="agenda_description video_18449" style='display:none; clear:both;'><div id='video_18449' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/wJk3P4YT6Fg?si=b3A7rNU18KmP46-2" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div><dl style="width: 95%"><dt>Interviewee </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/14113/phil-oconnor/?modal=1">Phil O’Connor</a></strong>, <em>Head of Marketing Communications - Ford Blue</em>, <em>Ford Motor Co.</em>  </dd><dt>Interviewer </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/14488/lisa-singer/?modal=1">Lisa Singer</a></strong>, <em>Senior Director, Event Programming</em>, <em>MediaPost</em> <a class='twitter' href='https://www.twitter.com/LisaMSinger' target='_blank'>@LisaMSinger</a></dd></dl></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 2:15 PM Pacific </strong><div class="et_time"> 5:15 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Spotlight & Coffee Break </span></div></div><div id="more_18450" style="float: none; clear: none; display: block;" class="more" ><div class="sponsor_logos"><img src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/mcanvas__affinity__3929_150.png" style="margin:0 0 10px 10px;"></div><div class="agenda_description"><a href="https://www.mediapost.com/marketing-automotive/sponsorpresentations/#mcanvas">View More Details.</a></div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18450 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18450").click(function (event) { event.preventDefault(); $(".slide_18450").hide(); $(".video_18450").find('iframe').attr('src', 'https://www.youtube.com/embed/JPvGW6UZB0w?si=3UuwCsPQqv6pMwZ1'); if ($(".videobtn_18450").text() == "Watch Video") { $(".video_18450").show(); $(".videobtn_18450").text("Close Video"); } else { $(".video_18450").hide(); $(".video_18450").find('iframe').attr('src', ''); $(".videobtn_18450").text("Watch Video"); } $(".slidebtn_18450").text("View Slides"); }); </script><div class="agenda_description video_18450" style='display:none; clear:both;'><div id='video_18450' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/JPvGW6UZB0w?si=3UuwCsPQqv6pMwZ1" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 2:45 PM Pacific </strong><div class="et_time"> 5:45 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Fireside Chat: Hyundai Aims To Continue To Elevate Brand </span></div></div><div id="more_18451" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> Sean Gilpin, who was recently elevated to Hyundai's CMO, will detail how he plans to<span class="gmail-Apple-converted-space">  </span>enhance consumer understanding of the automaker's innovation, mobility leadership and vision for the future of transportation. He leads the entire marketing function for Hyundai’s U.S. business, overseeing both creative and performance. His responsibilities include marketing strategy, creative execution, social, experiential and multicultural marketing, along with media buying strategy, customer communications and tier two marketing. </div><div style="float:left;"><a href="http://www.ustream.tv/user/mediapostlive" target="_blank" class='videobtn_18451 video_icon'>Watch Video</a></div><script type="text/javascript"> $(".videobtn_18451").click(function (event) { event.preventDefault(); $(".slide_18451").hide(); $(".video_18451").find('iframe').attr('src', 'https://www.youtube.com/embed/1jgzhBUZZc4?si=iirSr25EQ6uvV_8q'); if ($(".videobtn_18451").text() == "Watch Video") { $(".video_18451").show(); $(".videobtn_18451").text("Close Video"); } else { $(".video_18451").hide(); $(".video_18451").find('iframe').attr('src', ''); $(".videobtn_18451").text("Watch Video"); } $(".slidebtn_18451").text("View Slides"); }); </script><div class="agenda_description video_18451" style='display:none; clear:both;'><div id='video_18451' style='padding-bottom:10px;'><iframe width="480" height="270" src="https://www.youtube.com/embed/1jgzhBUZZc4?si=iirSr25EQ6uvV_8q" scrolling="no" allowfullscreen webkitallowfullscreen frameborder="0" style="border: 0 none transparent;"></iframe></div></div><dl style="width: 95%"><dt>Interviewee </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/16261/sean-gilpin/?modal=1">Sean Gilpin</a></strong>, <em>Vice President, Global Sales Marketing Hyundai Motor Company and Chief Marketing Officer</em>, <em>Hyundai Motor America</em>  </dd><dt>Interviewer </dt><dd><strong><a data-toggle="modal" data-target="#speakerModal" href="#speakerModal" data-remote="/marketing-automotive/speaker/11999/tanya-gazdik/?modal=1">Tanya Gazdik</a></strong>, <em>Senior Editor, Automotive</em>, <em>MediaPost</em> <a class='twitter' href='https://www.twitter.com/TanyaGazdik' target='_blank'>@TanyaGazdik</a></dd></dl></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 3:15 PM Pacific </strong><div class="et_time"> 6:15 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Cocktail Party </span></div></div><div id="more_18453" style="float: none; clear: none; display: block;" class="more" ><div class="sponsor_logos"><img src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/teads_2024_3738_150.png" style="margin:0 0 10px 10px;"></div><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 4:00 PM Pacific </strong><div class="et_time"> 7:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> L.A. Auto Show Floor Visit </span></div></div><div id="more_18452" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div></section></div></div></div><div class="col-md-1 col-sm-12"></div></div></div></section><div class="portfolio-modal modal fade" id="speakerModal" tabindex="-1" role="dialog" aria-hidden="true"><div class="modal-dialog"><div class="modal-content"><div class="close-modal" data-dismiss="modal"><div class="lr"><div class="rl"></div></div></div><div class="container"><div class="row"><div class="col-lg-8 mx-auto"><div class="modal-body"></div></div></div></div></div></div></div><section id="venue"><div class="container"><div class="row"><div class="col-lg-12"><h2>Venue</h2></div></div><div class="row"><div class="col-md-7 col-sm-12"><div id="venue_address" style="margin-bottom: 15px;"><a href="https://automobilityla.com/directions-hotels/" target="_blank"><strong>Los Angeles Convention Center - Room 502 A</strong></a><br> 1201 South Figueroa Street<br> Los Angeles, California, 90015<br><br> If you are flying in, the closest airport is <strong><a href="https://www.flylax.com">Los Angeles International Airport (LAX)</a></strong>, located at 1 World Way, Los Angeles, CA 90045. It will take approximately 40 minutes to an hour to transfer to <strong><a href="https://www.lacclink.com/about/management">Los Angeles Convention Center</a></strong>. You can get an Uber/Lyft ride or rental car from the airport.<br /><br />The Los Angeles Convention Center is the preeminent destination for meetings, conventions, trade shows, and exhibitions. Discover the allure of cosmopolitan L.A., where culture, history, and innovation fuse to provide you with an unparalleled experience. Located in proximity to endless dining, shopping, hotel, and entertainment options, the LACC is your event destination of choice.<br /><br /><br /></div></div><div class="col-md-5 col-sm-12"><img src="https://s3.amazonaws.com/media.mediapost.com/images/events/venues/LACC-Aerial-Drone-Hunter-Edit-4-faf2ee6dc7_100_7xYqVWk.jpg" style="max-width:100%; margin: 0 auto 15px; display: block;"><iframe src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3306.095017111534!2d-118.27114318478517!3d34.041433680608826!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x80c2c7b8adc7a629%3A0x5780a989f723e830!2s1201+S+Figueroa+St%2C+Los+Angeles%2C+CA+90015!5e0!3m2!1sen!2sus!4v1538490451116" width="100%" max-width="400" height="300" frameborder="0" style="border:0" allowfullscreen></iframe></div></div><div class="row"><div class="col-sm-12"><a class="btn btn-lg btn-out" data-toggle="modal" href="#venue-travel-modal">Travel Information</a></div></div></div></section><div class="portfolio-modal modal fade" id="venue-travel-modal" tabindex="-1" role="dialog" aria-hidden="true"><div class="modal-dialog"><div class="modal-content"><div class="close-modal" data-dismiss="modal"><div class="lr"><div class="rl"></div></div></div><div class="container"><div class="row"><div class="col-lg-8 mx-auto"><div class="modal-body"><h3>Travel</h3><p>If you are flying in, the closest airport is <strong><a href="https://www.flylax.com">Los Angeles International Airport (LAX)</a></strong>, located at 1 World Way, Los Angeles, CA 90045. It will take approximately 40 minutes to an hour to transfer to <strong><a href="https://www.lacclink.com/about/management">Los Angeles Convention Center</a></strong>. <br /><br />You can get an Uber/Lyft ride or rental car from the airport.</p><div style="margin-top:20px;"><button class="btn btn-primary" data-dismiss="modal" type="button"><i class="fas fa-times"></i> Close</button></div></div></div></div></div></div></div></div><div class="portfolio-modal modal fade" id="venue-packing-modal" tabindex="-1" role="dialog" aria-hidden="true"><div class="modal-dialog"><div class="modal-content"><div class="close-modal" data-dismiss="modal"><div class="lr"><div class="rl"></div></div></div><div class="container"><div class="row"><div class="col-lg-8 mx-auto"><div class="modal-body"><h3>The Official Packing List & Survival Guide</h3><div style="margin-top:20px;"><button class="btn btn-primary" data-dismiss="modal" type="button"><i class="fas fa-times"></i> Close </button></div></div></div></div></div></div></div></div><div class="portfolio-modal modal fade" id="brand-marketer-program-form-success" tabindex="-1" role="dialog" aria-hidden="true"><div class="modal-dialog"><div class="modal-content"><div class="container"><div class="row"><div class="col-lg-8 mx-auto"><div class="modal-body"><h4>Thank you! We will review your application shortly.</h4></div></div></div></div><div class="modal-footer" style="background-color: white;"><div style="margin-top:20px;"><button type="button" class="btn btn-primary" data-dismiss="modal">Close</button></div></div></div></div></div><section id="contact" class="bg-color"><div class="container"><div class="row"><div class="col-md-7 col-sm-12"><h2>Contact Us</h2><a class="btn toggle-btn-speaker btn-lg btn-toggle">Speaker Consideration</a><br><div id="contact-collapsible-speaker" class="collapse"><p class="small">For speaker consideration please <a href="speakerproposal/">complete the speaker proposal form</a>. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through <a href="speakerproposal/">this form</a>, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.</p></div><a class="btn toggle-btn-sponsorship btn-lg btn-toggle">Sponsorships</a><br><div id="contact-collapsible-sponsorship" class="collapse"><p class="small"> For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at <a href="mailto:seth@mediapost.com">seth@mediapost.com</a>.</p></div><a class="btn toggle-btn-press btn-lg btn-toggle">Press</a><br><div id="contact-collapsible-press" class="collapse"><p class="small">For press inquiries, please contact Ken Fadner at <a href="mailto:ken@mediapost.com">ken@mediapost.com</a>.</p></div><a class="btn toggle-btn-general btn-lg btn-toggle">General</a><br><div id="contact-collapsible-general" class="collapse"><p class="small">For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at <a href="mailto:seth@mediapost.com">seth@mediapost.com</a>.</p></div><a class="btn toggle-btn-vip btn-lg btn-toggle">VIP Program</a><br><div id="contact-collapsible-vip" class="collapse"><p class="small">For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at <a href="mailto:massa@mediapost.com">massa@mediapost.com</a>.</p></div></div><div class="col-md-1 col-sm-12"></div><div class="col-md-4 col-sm-12"><div class="offset" style="border-color:#ffffff;"><h4>Quality Pledge</h4><p class="small">MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. 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MediaPost - Marketing: Automotive