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href="https://changelog.piwik.pro/"><span class="wp-block-navigation-item__label">Changelog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/services/"><span class="wp-block-navigation-item__label">Professional services</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-security/"><span class="wp-block-navigation-item__label">Privacy & security</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Solutions</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Solutions submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-for-web-mobile/"><span class="wp-block-navigation-item__label">Analytics for web & mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics for product teams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/"><span class="wp-block-navigation-item__label">Data activation</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-compliance/"><span class="wp-block-navigation-item__label">Privacy compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/hipaa/"><span class="wp-block-navigation-item__label">HIPAA-compliant analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-side tracking & tagging</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Compare</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ga4-knowledge-hub/"><span class="wp-block-navigation-item__label">GA4 knowledge hub</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-matomo/"><span class="wp-block-navigation-item__label">Switch from Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Resources</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Resources submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/"><span class="wp-block-navigation-item__label">Content library</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/webinars/"><span class="wp-block-navigation-item__label">Webinars</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/?type=success-story"><span class="wp-block-navigation-item__label">Success stories</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/video-tutorials/"><span class="wp-block-navigation-item__label">Video tutorials</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/data-activation-playbook/"><span class="wp-block-navigation-item__label">Data activation playbook</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/" target="_blank" ><span class="wp-block-navigation-item__label">Help center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/" target="_blank" ><span class="wp-block-navigation-item__label">Community forum</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossary/"><span class="wp-block-navigation-item__label">Glossary</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/en/latest/" target="_blank" ><span class="wp-block-navigation-item__label">Developers & API</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/pricing/"><span class="wp-block-navigation-item__label">Pricing</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Contact</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Contact submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partners/"><span class="wp-block-navigation-item__label">Partners</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/careers/"><span class="wp-block-navigation-item__label">Careers</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a demo</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">EN</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.de/web-analytics/"> <span class="wp-block-navigation-item__label">DE</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl/web-analytics/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr/web-analytics/"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="/login/"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/white/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_white.svg" alt="ico_burger_white" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div class="wp-block-group navigation-sub navigation-sub--dark navigation-sub--transparent is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"><nav class="items-justified-center no-wrap wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Product"><ul class="wp-block-navigation__container items-justified-center no-wrap wp-block-navigation"><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/" aria-current="page"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/gdpr-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li></ul></nav></div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group alignfull has-overflow-hidden has-position-relative has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-097214fb58be4ad78a8700d90273f64f is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:-123px;padding-top:180px;padding-bottom:var(--wp--preset--spacing--64)"> <div class="wp-block-group alignfull background_image background_image--header background_image--blob background_image--index-0 is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"></div> <div class="wp-block-group has-zindex-over-blob is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-left" id="reliable-analytics-data-at-scale">Reliable analytics data at scale</h1> <p class="has-text-align-left has-large-font-size">Understand the full customer journey with complete and accurate data. Adjust data collection to fit your needs and act on data with customizable reports, dashboards and integrations.</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex"> <div class="wp-block-group has-border-color has-grey-30-border-color is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-grey-30-color has-text-color has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">This module is in the free Piwik PRO Core plan</p> </div> </div> <div class="wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="product-analytics-top-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a custom demo</a></div> <div class="wp-block-button is-style-light-gray" id="product-analytics-top-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Use the free Core plan</a></div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="798" height="596" src="/wp-content/uploads/2023/08/analytics@2x.png" alt="" class="wp-image-144" srcset="https://piwik.pro/wp-content/uploads/2023/08/analytics@2x.png 798w, https://piwik.pro/wp-content/uploads/2023/08/analytics@2x-300x224.png 300w, https://piwik.pro/wp-content/uploads/2023/08/analytics@2x-768x574.png 768w" sizes="(max-width: 798px) 100vw, 798px" /></figure> </div> </div> <div class="wp-block-group has-border-color has-transparent-dark-blue-border-color has-transparent-black-background-color has-background is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/doc_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="complete-datasets">Accurate and timely insights</h4> <p class="has-small-font-size">Effectively manage your marketing budget based on data that is refreshed every 30 minutes. Get reliable performance during traffic spikes. Load reports fast with our robust reporting engine and lightweight UI.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="integrations-api-raw-data">Integrations, API and raw data access</h4> <p class="has-small-font-size">Extend the value of your data by integrating analytics with ad platforms, BI and data visualization tools, Google Ads and Search Console, and more. Do more with data using our API or raw data exports.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/check.circle.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="build-a-powerful-analytics-stack">Build a powerful analytics stack</h4> <p class="has-small-font-size">Benefit from an integrated analytics platform consisting of Analytics, Tag Manager, and Consent Manager. Activate data through the Customer Data Platform and apply it to your marketing strategy.</p> </div> </div> </div> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-flow wp-container-core-group-is-layout-31 wp-block-group-is-layout-flow" style="border-bottom-color:var(--wp--preset--color--color-2);border-bottom-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="analysis-amp-nbsp-reporting">Analysis & reporting</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_team.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="learn-more-about-your-customers">In-depth analysis & reporting</h4> <p class="has-small-font-size">Monitor visitor behavior, track campaign effectiveness, and make timely optimizations with immediate insights. Get insight into users’ actions and traits on your website or app using audience, attribution, and behavior reporting.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/dashboards.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="flexible-amp-effective-dashboards">Real-time dashboards</h4> <p class="has-small-font-size">Get instantaneous visualization of your data that is refreshed every 10 seconds to quickly react to user behavior and trends as they emerge. Customize your dashboards in just a few clicks and get notifications of significant events or changes in real-time.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/comparison.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="fresh-amp-accurate-data">Advanced analytics features</h4> <p class="has-small-font-size">Use built-in reports to easily track the most important metrics or create rich reports that directly address your team’s needs. Take your analytics to the next level with real-time reporting, server-side tracking, ecommerce features, and more.</p> </div> </div> </div> <div class="wp-block-group is-style-blob-bottom is-layout-constrained wp-block-group-is-layout-constrained"> <div class="pp-tabs--container pp-tabs--dashboard"><div class="pp-tabs--navigation-wrapper"><div class="pp-tabs--navigation"><div data-anchor="dashboards" class="pp-tabs--tab pp-tabs--tab__active"><div><p><strong>Dashboards</strong></p></div></div><div data-anchor="explorers" class="pp-tabs--tab"><div><p><strong>Explorers</strong></p></div></div></div><span class="pp-tabs--navigation__arrow-left"></span><span class="pp-tabs--navigation__arrow-right"></span></div><div class="pp-tabs--content"> <div class="pp-tabs--tab-content pp-tabs--tab-content__active"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot mb-8"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/dashboards-02.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="dashboards-02" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/dashboards-02-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/dashboards-02-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/dashboards-02-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/dashboards-02-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/dashboards-02-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/dashboards-02-2048.png 2048w"/></div> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot mb-8"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="reports-engagement" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-2048.png 2048w"/></div> </div> </div> </div></div> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-flow wp-container-core-group-is-layout-36 wp-block-group-is-layout-flow" style="border-bottom-color:var(--wp--preset--color--color-2);border-bottom-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="customer-journey-analytics">Customer journey analytics</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_journey.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="customer-journey-optimization">Attribution reports</h4> <p class="has-small-font-size">Analyze multi-channel attribution reports to monitor the performance of all your marketing campaigns. Get a comprehensive overview of users’ engagement with your brand to better understand their needs.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/user_flow.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="user-flow">User flow</h4> <p class="has-small-font-size">Analyze user behavior starting from the first or last interaction, or observe their flow through specific pages. Understand how users navigate your website or app and use it to adjust your marketing activities.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/funnel.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="conversion-funnels">Conversion funnels</h4> <p class="has-small-font-size">Build funnel reports focusing on specific user interactions, including custom events. Learn how many users complete each step and where they tend to drop off, and plan impactful improvements to their journeys.</p> </div> </div> </div> <div class="wp-block-group is-style-blob-bottom is-layout-constrained wp-block-group-is-layout-constrained"> <div class="pp-tabs--container pp-tabs--dashboard"><div class="pp-tabs--navigation-wrapper"><div class="pp-tabs--navigation"><div data-anchor="user-flow" class="pp-tabs--tab pp-tabs--tab__active"><div><p><strong>User flow</strong></p></div></div><div data-anchor="funnels" class="pp-tabs--tab"><div><p><strong>Funnels</strong></p></div></div></div><span class="pp-tabs--navigation__arrow-left"></span><span class="pp-tabs--navigation__arrow-right"></span></div><div class="pp-tabs--content"> <div class="pp-tabs--tab-content pp-tabs--tab-content__active"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot mb-8"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-user-flow-01.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="custom-reports-user-flow-01" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-user-flow-01-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-user-flow-01-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-user-flow-01-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-user-flow-01-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-user-flow-01-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-user-flow-01-2048.png 2048w"/></div> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot mb-8"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-funnel-01.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="custom-reports-funnel-01" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-funnel-01-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-funnel-01-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-funnel-01-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-funnel-01-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-funnel-01-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/custom-reports-funnel-01-2048.png 2048w"/></div> </div> </div> </div></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="a-nbsp-complete-dataset">A complete dataset</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-12 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/anonymous_tracking.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="data-anonymization">Data anonymization</h4> <p class="has-small-font-size">Collect anonymous insights to respect visitors’ privacy preferences and still have access to valuable data about user behavior and page performance. Use it to analyze behavioral patterns and optimize content, campaigns, and user engagement.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_web_mobile.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="optional-data-sampling">Real data</h4> <p class="has-small-font-size">Monitor your marketing campaign performance in real-time and make instant adjustments – for example, respond to drops in conversion rates or increases in bot traffic. Make decisions based on reliable data to optimize your marketing budget and help your organization grow.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/no_data_limits.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="unlimited-access-to-raw-data">Access to raw data</h4> <p class="has-small-font-size">Get full access to raw data through API, BigQuery, or directly as a CSV, and export the data to other parts of your marketing stack. Perform advanced statistical or exploratory data analysis, create custom attribution models, and more.<samp rel="tooltip" class="cc-tooltip__trigger" title="Periodic raw data exports are an additional service available in the Piwik PRO Enterprise plan."></samp></p> </div> </div> </div> <div class="wp-block-group alignfull pp-separator--bottom is-style-overflow-hidden is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="customization-options">Customization options</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customize.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="reports-customization">Reports customization</h4> <p class="has-small-font-size">Never get stuck with a default setup. Modify every dashboard and custom report to meet the needs of different users and teams.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="drag-amp-drop-editor">Drag & drop editor</h4> <p class="has-small-font-size">Create and customize reports, widgets, dashboards and segments. Adjust them with ease thanks to an intuitive visual interface.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/doc_data.b_export.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="data-export">Data export</h4> <p class="has-small-font-size">Fuel the diverse elements of your marketing stack with analytics data. Export it to the most convenient formats (including JSON, CSV, XML) or retrieve it using our API.</p> </div> </div> </div> <div class="wp-block-group alignwide is-style-blob-bottom is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot mb-8"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-create.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="reports-create" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-create-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-create-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-create-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-create-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-create-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-create-2048.png 2048w"/></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="data-integration">Data integration</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/magnifier.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="google-ads-and-search-console">Google Ads and Google Search Console</h4> <p class="has-small-font-size">Get unified reporting on clicks, costs, conversions and more for your Google Ads campaigns. Pull data from GSC to access details on clicks, CTR, position and engagement metrics on your site for landing pages.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/audience.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="marketing-campaigns">Data activation</h4> <p class="has-small-font-size">Activate your analytics data with the Customer Data Platform. Apply your data insights to create personalized customer experiences, run effective marketing campaigns across channels, and reach users at the right time.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="custom-integrations">Integrations</h4> <p class="has-small-font-size">Use an integrated analytics platform that lets you connect external tools and data sources to access all of them in one place. Integrate your analytics with data visualization and BI tools, ecommerce platforms, CRM, email software, and others.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-42 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/looker.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/powerbi.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/tableau.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/sharepoint.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-sheets.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-big-query.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-search-console.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-ads.svg" alt="" style="width:auto;height:32px"/></figure> </div> </div> </div> <div class="wp-block-group has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-16f12981e94acfd702977d290a2347c9 is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:16.66%"> <div class="wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-46 wp-block-group-is-layout-flex"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-44 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/support.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/enterprise.svg" alt=""/></figure> </div> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-45 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/trening.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/consulting.svg" alt=""/></figure> </div> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-22 wp-block-column-is-layout-flow"> <h3 class="wp-block-heading" id="professional-services-amp-nbsp-customer-care"><a href="/services/">Professional services & customer care</a></h3> <p>From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.</p> </div> </div> </div> <div id="product-analytics-lead-magnet-book" class="wp-block-group has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-49 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-48 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-shadow-box-blue"><img decoding="async" width="440" height="620" src="/wp-content/uploads/2024/03/the-comparison-of-10-web-and-app-analytics-platforms.png" alt="" class="wp-image-3125" style="width:160px" srcset="https://piwik.pro/wp-content/uploads/2024/03/the-comparison-of-10-web-and-app-analytics-platforms.png 440w, https://piwik.pro/wp-content/uploads/2024/03/the-comparison-of-10-web-and-app-analytics-platforms-213x300.png 213w" sizes="(max-width: 440px) 100vw, 440px" /></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-24 wp-block-column-is-layout-flow" style="flex-basis:75%"> <h3 class="wp-block-heading" id="the-comparison-of-10-web-and-app-analytics-platforms">The comparison of 10 web and app analytics platforms</h3> <p>Learn the key differences between Piwik PRO Enterprise, Google Analytics 4, Matomo Cloud, Adobe Analytics, AT Internet, Countly Enterprise, Mixpanel Enterprise, Amplitude Enterprise, Snowplow Enterprise, and Heap Premier.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="product-analytics-lead-magnet"><a class="wp-block-button__link wp-element-button" href="https://campaign.piwik.pro/web-analytics-vendors-comparison/" target="_blank" rel="noreferrer noopener">Download</a></div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="use-the-free-core-plan-or-get-a-custom-demo-of-an-enterprise-plan-setup-get-advanced-privacy-friendly-analytics-either-way">Use the free Core plan or get a custom demo of an Enterprise plan setup. Get advanced, privacy-friendly analytics either way.</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black" id="product-analytics-bottom-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a custom demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--2" id="product-analytics-bottom-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Use the free Core plan</a></div> </div> </div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-65 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-25 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="product" style="text-transform:uppercase">Product</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-3 wp-block-navigation-is-layout-flex" aria-label="Footer – Product"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/" aria-current="page"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/gdpr-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data 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class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-for-web-mobile/"><span class="wp-block-navigation-item__label">Analytics for web & mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics for product teams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/"><span class="wp-block-navigation-item__label">Data activation</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-compliance/"><span class="wp-block-navigation-item__label">Privacy compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/hipaa/"><span class="wp-block-navigation-item__label">HIPAA-compliant analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-side tracking & tagging</span></a></li></ul></nav></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="switch-from" style="text-transform:uppercase">Switch from</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-5 wp-block-navigation-is-layout-flex" aria-label="Footer - Switch from"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-google-analytics/"><span class="wp-block-navigation-item__label">Google Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-matomo/"><span class="wp-block-navigation-item__label">Matomo</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-at-internet/"><span class="wp-block-navigation-item__label">AT Internet</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-27 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="resources" style="text-transform:uppercase">Resources</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-6 wp-block-navigation-is-layout-flex" aria-label="Footer - Resources"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/"><span class="wp-block-navigation-item__label">Content library</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/webinars/"><span class="wp-block-navigation-item__label">Webinars</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/?type=success-story"><span class="wp-block-navigation-item__label">Success stories</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossary/"><span class="wp-block-navigation-item__label">Glossary</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">Help center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">Developers & API</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-requirements-for-the-public-sector/"><span class="wp-block-navigation-item__label">Analytics requirements for the public sector</span></a></li></ul></nav></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-57 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="tools" style="text-transform:uppercase">Tools</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-7 wp-block-navigation-is-layout-flex" aria-label="Footer - Tools"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/cookie-scanner/"><span class="wp-block-navigation-item__label">Cookie Scanner</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/url-builder-tool/"><span class="wp-block-navigation-item__label">URL Builder</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-28 wp-block-column-is-layout-flow" style="padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="company" style="text-transform:uppercase">Company</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-8 wp-block-navigation-is-layout-flex" aria-label="Footer - Company"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/about/"><span class="wp-block-navigation-item__label">About</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/clients/"><span class="wp-block-navigation-item__label">Clients</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/careers/"><span class="wp-block-navigation-item__label">Careers</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partners/"><span class="wp-block-navigation-item__label">Partners</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li></ul></nav></div> </div> </div> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-29 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained"><nav class="has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-9 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 1"><ul class="wp-block-navigation__container has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-4/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA Universal & GA4</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 360 & GA4 360</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-matomo-comparison/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Matomo</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Adobe Analytics</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-30 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained"><nav class="has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-10 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 2"><ul class="wp-block-navigation__container has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-vs-ga360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 & GA4 (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-matomo/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Matomo (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Adobe Analytics (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-at-internet/"><span class="wp-block-navigation-item__label">Piwik PRO vs. AT Internet (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-countly-enterprise/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Countly (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-amplitude-enterprise/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Amplitude (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-mixpanel-enterprise/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Mixpanel (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-snowplow-enterprise/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Snowplow (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-heap-premier/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Heap (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-tag-manager-vs-google-tag-manager-table/"><span class="wp-block-navigation-item__label">PP Tag Manager vs. GTM (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-freshpaint/" target="_blank" ><span class="wp-block-navigation-item__label">Piwik PRO vs. Freshpaint (table)</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-31 wp-block-column-is-layout-flow" 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