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UKB Work | Gymnasium
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class="div-block-1306"><a href="/" class="nav_link dark_grey w-nav-link">Home</a><a href="#" class="nav_link dark_grey w-nav-link">Work</a><a href="#" class="nav_link dark_grey w-nav-link">Services</a><a href="/contact" class="nav_link w-inline-block"><div class="button"><div class="button-text">Enquire</div></div></a><div class="w-nav-button"><div class="w-icon-nav-menu"></div></div></div></nav></div></div><div class="w-layout-blockcontainer container w-container"><div class="work-case-study-hero-content-div"><div class="div-block-1328"><div><h1 class="heading-1">Gymnasium</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>A boutique gym in the heart of London with locations in Brixton, Clapham, and Wandsworth, Gymnasium specialises in group training classes, CrossFit, and Hyrox.</p><p></p><p>Gymnasium approached us to manage digital marketing for all their locations. We delivered a comprehensive strategy with tailored solutions to meet their unique needs.</p></div></div></div></div></div></section><div animate-body-to="3" class="section"><div class="w-layout-blockcontainer container w-container"><div class="work-case-study-hero-content-div"><div class="case-study-services-content-div"><div class="case-study-services-div"><div class="div-block-1335"><h3 class="heading-2">Services</h3><div class="spacer-1"></div><div class="rich-text w-richtext"><p>Paid Social</p><p>Paid Search</p><p>Creative</p><p>Copywriting</p><p>Strategy</p><p>Email</p><p>CRM</p><p>Landing Page Design</p></div></div></div><img src="https://cdn.prod.website-files.com/60d5929da78207231651af2d/6719552e893895bbe51cc366_Gymnasium%20Logo.svg" loading="lazy" alt="" class="image-320"/></div></div></div></div><div animate-body-to="1" class="section"><div class="w-layout-blockcontainer container w-container"><div class="project-content-div"><div class="w-condition-invisible"><h1 class="heading-2">Members Only Gym</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>In 2024, we developed an evergreen campaign for Gymnasium that worked exceptionally well.</p><p></p><p>By studying their direct and indirect competitors, target demographic, offerings, best-performing campaigns and positioning; we developed the “Members Only Gym” concept. </p><p></p><p>Taking inspiration from private member clubs that offer an exclusive and social community, we concluded that Gymnasium offers a similar promise in a gym setting.</p><p></p><p>This idea moved Gymnasium away from the competition who's advertising focused on price and free trials, and instead focused on the quality of their facility and services.</p></div></div><div class="w-condition-invisible"><h1 class="heading-2">Members Only Gym</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>In 2024, we developed an evergreen campaign for Gymnasium that worked exceptionally well.</p><p></p><p>By studying their direct and indirect competitors, target demographic, offerings, best-performing campaigns and positioning; we developed the “Members Only Gym” concept. </p><p></p><p>Taking inspiration from private member clubs that offer an exclusive and social community, we concluded that Gymnasium offers a similar promise in a gym setting.</p><p></p><p>This idea moved Gymnasium away from the competition who's advertising focused on price and free trials, and instead focused on the quality of their facility and services.</p></div></div><div class="spacer-2 w-condition-invisible"></div><div class="project-inner-content-div w-condition-invisible"><div class="project-video-div"><div class="w-dyn-bind-empty w-video w-embed"></div></div><div class="project-inner-text-content-div"><div class="w-condition-invisible"><div class="collection-list-wrapper w-dyn-list"><script type="text/x-wf-template" id="wf-template-3136160c-3be1-e849-f73e-50d3ec6326c3">%3Cdiv%20role%3D%22listitem%22%20class%3D%22w-dyn-item%20w-dyn-repeater-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2Fplugins%2FBasic%2Fassets%2Fplaceholder.60f9b1840c.svg%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="collection-list-3 w-dyn-items w-dyn-hide"></div><div class="w-dyn-empty"><div>No items found.</div></div></div></div><div><h1 class="heading-2">Members Only Gym</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>In 2024, we developed an evergreen campaign for Gymnasium that worked exceptionally well.</p><p></p><p>By studying their direct and indirect competitors, target demographic, offerings, best-performing campaigns and positioning; we developed the “Members Only Gym” concept. </p><p></p><p>Taking inspiration from private member clubs that offer an exclusive and social community, we concluded that Gymnasium offers a similar promise in a gym setting.</p><p></p><p>This idea moved Gymnasium away from the competition who's advertising focused on price and free trials, and instead focused on the quality of their facility and services.</p></div></div></div></div><div class="project-inner-content-div"><div class="project-image-div"><img src="https://cdn.prod.website-files.com/60d5929da78207231651af2d/6719570d6affab5e88b17900_Gymnasium%20Image%201.png" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/60d5929da78207231651af2d/6719570d6affab5e88b17900_Gymnasium%20Image%201-p-500.png 500w, https://cdn.prod.website-files.com/60d5929da78207231651af2d/6719570d6affab5e88b17900_Gymnasium%20Image%201-p-800.png 800w, https://cdn.prod.website-files.com/60d5929da78207231651af2d/6719570d6affab5e88b17900_Gymnasium%20Image%201.png 1080w"/></div><div class="project-inner-text-content-div"><div class="w-condition-invisible"><div class="collection-list-wrapper w-dyn-list"><script type="text/x-wf-template" id="wf-template-86862a81-313f-41e2-452e-44766b4beb14">%3Cdiv%20role%3D%22listitem%22%20class%3D%22w-dyn-item%20w-dyn-repeater-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2Fplugins%2FBasic%2Fassets%2Fplaceholder.60f9b1840c.svg%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="collection-list-3 w-dyn-items w-dyn-hide"></div><div class="w-dyn-empty"><div>No items found.</div></div></div></div><div><h1 class="heading-2">Members Only Gym</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>In 2024, we developed an evergreen campaign for Gymnasium that worked exceptionally well.</p><p></p><p>By studying their direct and indirect competitors, target demographic, offerings, best-performing campaigns and positioning; we developed the “Members Only Gym” concept. </p><p></p><p>Taking inspiration from private member clubs that offer an exclusive and social community, we concluded that Gymnasium offers a similar promise in a gym setting.</p><p></p><p>This idea moved Gymnasium away from the competition who's advertising focused on price and free trials, and instead focused on the quality of their facility and services.</p></div></div></div></div></div></div></div><div class="section"><div class="w-layout-blockcontainer container w-container"><div class="project-content-div"><div class="w-condition-invisible"><h1 class="heading-2">Hyrox & CrossFit</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>Gymnasium places a strong emphasis on its specialised Hyrox and CrossFit classes. </p><p></p><p>We developed a dynamic series of video creatives tailored specifically to engage the local community. </p><p></p><p>These videos highlight the energy, camaraderie, and intensity of Hyrox and CrossFit training at Gymnasium, capturing real class moments and showcasing the powerful results members can achieve. </p><p></p><p>Our goal was to drive awareness, spark interest, and ultimately convert viewers into new, committed members.</p></div></div><div class="w-condition-invisible"><h1 class="heading-2">Hyrox & CrossFit</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>Gymnasium places a strong emphasis on its specialised Hyrox and CrossFit classes. </p><p></p><p>We developed a dynamic series of video creatives tailored specifically to engage the local community. </p><p></p><p>These videos highlight the energy, camaraderie, and intensity of Hyrox and CrossFit training at Gymnasium, capturing real class moments and showcasing the powerful results members can achieve. </p><p></p><p>Our goal was to drive awareness, spark interest, and ultimately convert viewers into new, committed members.</p></div></div><div class="spacer-1 w-condition-invisible"></div><div class="project-inner-content-div"><div class="project-video-div"><div style="padding-top:125%" class="w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fiframe.mediadelivery.net%2Fembed%2F337571%2Ffd10142c-97b0-4b4d-a737-fb0701090ee7%3Fautoplay%3Dtrue&display_name=bunny.net&url=https%3A%2F%2Fiframe.mediadelivery.net%2Fplay%2F337571%2Ffd10142c-97b0-4b4d-a737-fb0701090ee7&key=c4e54deccf4d4ec997a64902e9a30300&type=text%2Fhtml&schema=mediadelivery" width="1080" height="1350" scrolling="no" title="bunny.net embed" frameborder="0" allow="autoplay; fullscreen; encrypted-media; picture-in-picture;" allowfullscreen="true"></iframe></div></div><div class="project-inner-text-content-div"><div class="w-condition-invisible"><div class="collection-list-wrapper w-dyn-list"><script type="text/x-wf-template" id="wf-template-367fbc21-fc1d-915a-448f-0048b2ea1b58">%3Cdiv%20role%3D%22listitem%22%20class%3D%22w-dyn-item%20w-dyn-repeater-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2Fplugins%2FBasic%2Fassets%2Fplaceholder.60f9b1840c.svg%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="collection-list-3 w-dyn-items w-dyn-hide"></div><div class="w-dyn-empty"><div>No items found.</div></div></div></div><div><h1 class="heading-2">Hyrox & CrossFit</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>Gymnasium places a strong emphasis on its specialised Hyrox and CrossFit classes. </p><p></p><p>We developed a dynamic series of video creatives tailored specifically to engage the local community. </p><p></p><p>These videos highlight the energy, camaraderie, and intensity of Hyrox and CrossFit training at Gymnasium, capturing real class moments and showcasing the powerful results members can achieve. </p><p></p><p>Our goal was to drive awareness, spark interest, and ultimately convert viewers into new, committed members.</p></div></div></div></div><div class="project-inner-content-div w-condition-invisible"><div class="project-image-div"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="w-dyn-bind-empty"/></div><div class="project-inner-text-content-div"><div class="w-condition-invisible"><div class="collection-list-wrapper w-dyn-list"><script type="text/x-wf-template" id="wf-template-0594a2fe-a6e0-6206-516e-4fcfa47696e4">%3Cdiv%20role%3D%22listitem%22%20class%3D%22w-dyn-item%20w-dyn-repeater-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2Fplugins%2FBasic%2Fassets%2Fplaceholder.60f9b1840c.svg%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="collection-list-3 w-dyn-items w-dyn-hide"></div><div class="w-dyn-empty"><div>No items found.</div></div></div></div><div><h1 class="heading-2">Hyrox & CrossFit</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><p>Gymnasium places a strong emphasis on its specialised Hyrox and CrossFit classes. </p><p></p><p>We developed a dynamic series of video creatives tailored specifically to engage the local community. </p><p></p><p>These videos highlight the energy, camaraderie, and intensity of Hyrox and CrossFit training at Gymnasium, capturing real class moments and showcasing the powerful results members can achieve. </p><p></p><p>Our goal was to drive awareness, spark interest, and ultimately convert viewers into new, committed members.</p></div></div></div></div></div></div></div><div class="section w-condition-invisible"><div class="w-layout-blockcontainer container w-container"><div class="project-content-div"><div><h1 class="heading-2 w-dyn-bind-empty"></h1><div class="spacer-1"></div><div class="rich-text w-dyn-bind-empty w-richtext"></div></div><div class="w-condition-invisible"><h1 class="heading-2 w-dyn-bind-empty"></h1><div class="spacer-1"></div><div class="rich-text w-dyn-bind-empty w-richtext"></div></div><div class="spacer-2 w-condition-invisible"></div><div class="project-inner-content-div w-condition-invisible"><div class="project-video-div"><div class="w-dyn-bind-empty w-video w-embed"></div></div><div class="project-inner-text-content-div"><div class="w-condition-invisible"><div class="collection-list-wrapper w-dyn-list"><script type="text/x-wf-template" id="wf-template-8d3a7372-139f-d016-ce6e-2cc735c15324">%3Cdiv%20role%3D%22listitem%22%20class%3D%22w-dyn-item%20w-dyn-repeater-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2Fplugins%2FBasic%2Fassets%2Fplaceholder.60f9b1840c.svg%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="collection-list-3 w-dyn-items w-dyn-hide"></div><div class="w-dyn-empty"><div>No items found.</div></div></div></div><div><h1 class="heading-2 w-dyn-bind-empty"></h1><div class="spacer-1"></div><div class="rich-text w-dyn-bind-empty w-richtext"></div></div></div></div><div class="project-inner-content-div w-condition-invisible"><div class="project-image-div"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="w-dyn-bind-empty"/></div><div class="project-inner-text-content-div"><div class="w-condition-invisible"><div class="collection-list-wrapper w-dyn-list"><script type="text/x-wf-template" id="wf-template-153db1d4-f833-68d0-8796-587314c0bd80">%3Cdiv%20role%3D%22listitem%22%20class%3D%22w-dyn-item%20w-dyn-repeater-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2Fplugins%2FBasic%2Fassets%2Fplaceholder.60f9b1840c.svg%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="collection-list-3 w-dyn-items w-dyn-hide"></div><div class="w-dyn-empty"><div>No items found.</div></div></div></div><div><h1 class="heading-2 w-dyn-bind-empty"></h1><div class="spacer-1"></div><div class="rich-text w-dyn-bind-empty w-richtext"></div></div></div></div></div></div></div><div animate-body-to="1" element-theme="3" class="section"><div class="w-layout-blockcontainer container w-container"><div class="case-study-client-review-content-div"><h1 class="heading-1">CLIENT FEEDBACK</h1><div class="spacer-1"></div><div class="rich-text w-richtext"><figure style="padding-bottom:50%" class="w-richtext-align-fullwidth w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Ffast.wistia.net%2Fembed%2Fiframe%2Fwnvjqt3i0f&display_name=Wistia%2C+Inc.&url=https%3A%2F%2Fukbmarketing.wistia.com%2Fmedias%2Fwnvjqt3i0f&image=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F7e63f1aa0c6e14821ae269ec6785974c8379dffd.jpg%3Fimage_crop_resized%3D960x480&key=c4e54deccf4d4ec997a64902e9a30300&type=text%2Fhtml&schema=wistia" title="Gymnasium Testimonial [16.9]"></iframe></div></figure><p>I'd recommend working with UKB mainly based on the collaboration. They're very responsive, very easy people to work with, you know, tailored to our needs rather than mandating to us what we need to do to fit what they want.</p><p></p><h2>- Alex</h2><p></p></div></div></div></div><footer id="footer" class="footer-3"><div element-theme="3" class="container w-container"><div class="footer-flex-container"><div class="footer_content_wrapper no_boarder_top_mobile"><h6 class="heading-2">UKB Marketing</h6><p class="paragraph">UKB Marketing creates high-quality, results-driven digital marketing campaigns for your business, specialising in drawing clicks and converting leads.</p><div class="div-block-1322"><a href="https://www.facebook.com/ukbmarketing" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/60c8ab76d8eab209d6060807/60df2fcf20755c60a1745f94_facebook.svg" loading="lazy" width="20" alt="" class="image-150 social-media-icon"/></a><a href="https://www.instagram.com/ukbmarketing.co.uk/" class="w-inline-block"><img src="https://cdn.prod.website-files.com/60c8ab76d8eab209d6060807/60df34ae8267e61bacf1c423_instagram.svg" loading="lazy" width="35" alt="" class="image-153 social-media-icon"/></a><a href="https://www.linkedin.com/company/ukbmarketing/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/60c8ab76d8eab209d6060807/60df302b954ecc419521c62c_linkedin.svg" loading="lazy" width="35" data-w-id="ba35c09d-dd0d-b610-4d61-2ae91b62312d" alt="" class="image-152 social-media-icon"/></a></div></div><div class="footer_content_wrapper hide"><h6 class="heading-2">Services</h6><ul role="list" class="list-8 w-list-unstyled"><li class="list-item-14"><a href="/services/marketing-strategy" class="footer_links">Marketing Strategy</a><a href="/services/creative-and-copy" class="footer_links">Creative & Copywriting</a><a href="/services/marketing" class="footer_links">Paid Social & Search</a><a href="/services/email-marketing" class="footer_links">Email Marketing</a><a href="/services/bespoke-website-design" class="footer_links">Bespoke Website Design</a></li></ul></div><div class="footer_content_wrapper"><h6 class="heading-2">Helpful Links</h6><ul role="list" class="list-8 w-list-unstyled"><li class="list-item-14"><a href="/contact" class="footer_links">Contact</a><a href="/site-maps" class="footer_links hide">Site map</a><div fs-cc="open-preferences" class="fs-manager-opener"><div class="footer_links cky-banner-element">Cookie Preferences</div></div></li></ul></div><div class="footer_content_wrapper"><h6 class="heading-2">Company</h6><p class="paragraph">UKB Marketing<br/>4 Dean Park Crescent<br/>Bournemouth<br/>BH1 1LY</p><a href="mailto:info@ukbmarketing.com" class="footer_links">info@ukbmarketing.com</a><a href="tel:01202316333" class="footer_links">01202 316333</a></div></div><div class="footer-legal-info-div"><div class="paragraph">Company Number 11109859</div><div class="paragraph">VAT Registered GB 368548841</div></div><div class="div-block-14"><div class="paragraph">UKB Marketing <span class="current-year">XXXX</span> all rights reserved</div><div class="div-block-1320"><a href="/privacy-policy" class="footer_links">Privacy Policy</a><a href="/cookie-policy" class="footer_links">Cookie Policy</a></div></div></div></footer><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=60c8ab76d8eab209d6060807" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/60c8ab76d8eab209d6060807/js/webflow.47364feb9.js" type="text/javascript"></script><script> $('.mobile_ham_menu').on('click', function(){ $('body').toggleClass('no-scroll'); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { // Attach a click event listener to elements with the class 'trigger-class' document.querySelectorAll('.toggle_scroll').forEach(element => { element.addEventListener('click', function() { // When an element with 'trigger-class' is clicked, find all elements with 'target-class' document.querySelectorAll('.mobile_ham_menu_wrapper_open').forEach(target => { // Simulate a click on each 'target-class' element target.click(); }); }); }); }); </script> <script> $(function() { $('.current-year').text(new Date().getFullYear()); }); </script></body></html>