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RBC Wealth Management wows new clients with onboarding in 24 minutes. - Salesforce.com
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"> <span class=" header-text "> RBC Wealth Management wows new clients with onboarding in 24 minutes. </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="how-rbc-wealth-management-consolidated-26-systems-into-one-to-exceed-client-and-advisor-expectations" class=" h3 text-stratus text-left salesforce-sans-bold margin-20-bottom-lg margin-0-bottom-sm " style="; "> <span class=" header-text "> How RBC Wealth Management consolidated 26 systems into one to exceed client and advisor expectations. </span> </h2> </div> <div class="labelSmallComponent headingComponent parbase section"> <p id="time-to-read-48-minutes" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-md margin-10-top-sm margin-10-top-xs margin-20-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> Time to read: 4.8 minutes </span> </p> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row "> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/resources/customer-stories/scalable-wealth-management-solution-rbc-us/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/resources/customer-stories/scalable-wealth-management-solution-rbc-us/&text=RBC%20Wealth%20Management%20wows%20new%20clients%20with%20onboarding%20in%2024%20minutes.&via=@salesforce" title="Twitter" alt="Twitter" data-pagetitle="RBC Wealth Management wows new clients with onboarding in 24 minutes."> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/resources/customer-stories/scalable-wealth-management-solution-rbc-us/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"> </div> <div class="col text-left col-xs-12 col-sm-8 col-md-8 col-lg-8"> </div> </div> <div class="row"> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-top-lg margin-30-top-sm margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> <p>RBC Wealth Management, a division of RBC Capital Markets, LLC, provides trusted advice and wealth management solutions to individuals, families and institutions. More than 2,100 financial advisors in 190 locations in 42 states rely on technology to enable a world-class client experience.</p> <p>Like many companies beginning a digital transformation journey, the wealth management division was facing a big challenge to piece together disparate systems. Its advisors, for example, had to access 26 systems to pull together the client data they needed to prepare for meetings with new clients.</p> <p>The company was sitting on a wealth of client data, but it wanted to better use that data to provide clients with the personalized experiences that they expect. In an era of increasing competition from smaller, agile providers such as fintechs, RBC Wealth Management knew it had to give its teams the insights and tools they needed to provide superior experiences.</p> <p>So, RBC Wealth Management turned to a team of the <a href="https://www.salesforce.com/services/professional-services/overview/">world’s leading Salesforce experts</a> to help it consolidate its CRM systems and integrate data from other legacy systems into a <a href="https://www.salesforce.com/solutions/industries/financial-services/overview/">unified platform purpose-built for wealth management</a>.</p> <p>Here are four lessons from RBC Wealth Management’s transformation you can use to give your employees a 360-degree view of every client, streamline processes to deliver personalized experiences that wow your clients and agents, and empower your IT team to build and scale faster.<br /> </p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="blockquoteComponent parbase section"><blockquote class="margin-40-bottom-lg quote-larger "> <p class="text-night"><span class="quote">“</span>Our number one priority is to deliver world-class wealth management services. For us, this meant we needed to enhance our client and advisor experiences by moving away from inefficient and manual processes”</p> <footer class="text-stratus footer-small margin---top-lg"> Greg Beltzer <span> | Head of Technology, RBC Wealth Management - U.S. </span> </footer> </blockquote> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="contents" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Contents </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-xs margin-20-bottom-lg text-size-default line-height-32 "> <a href="#step1">Step 1: Accelerate trust and time to value with a full view of client data on a single platform.</a><br /> <a href="#step2">Step 2: Simplify onboarding and account access with customer-first experiences that wow.</a><br /> <a href="#step3">Step 3: Improve team performance with deep portfolio insights and regular collaboration.</a><br /> <a href="#step4">Step 4:</a><a href="#step4"> Attract the best advisors and grow the business with a data-driven culture.</a> </div> </div> <div class="headingComponent parbase section"> <h2 id="step1" class=" h3 text-stratus text-left salesforce-sans-bold margin-40-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> 1. Accelerate trust and time to value with a full view of client data on a single platform. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-20-bottom-lg text-size-default line-height-32 "> <p>One of the main challenges for any large organization is to provide clients with consistently outstanding experiences no matter who they're engaging within the organization. The solution is to unify every line of business onto one platform. But that’s easier said than done, particularly for an organization with more than 2,100 advisors.</p> <p>So, RBC Wealth Management not only standardized on one CRM system; it also chose a platform that’s <a href="https://www.salesforce.com/solutions/industries/financial-services/overview/">tailored to the wealth management industry.</a> With its purpose-built industry functionality, the platform accelerated RBC Wealth Management's time to value.</p> <p>RBC Wealth Management also needed a way to bring in customer data from legacy systems, so it used <a href="https://www.salesforce.com/products/integration/overview/">industry-leading integration</a> to connect third-party systems to the new platform. And because of the regulation and scrutiny on financial services firms, it used <a href="https://www.salesforce.com/au/products/platform/products/shield/">encryption and other security measures</a> to protect clients’ personal and financial data.</p> <p>As a result of these initiatives, RBC Wealth Management’s advisors can continue to provide trusted advice and enhanced personalized experiences for their clients.</p> <p>“MuleSoft has been critical in enabling our IT team to bring our legacy technology and modern platforms together," said Greg Beltzer, Head of Technology, RBC Wealth Management - U.S. "We now have a single view of each and every customer.”</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; 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"> <span class=" header-text "> Customer Story </span> </p> </div> <div class="headingComponent parbase section"> <p id="how-recruitmilitary-connects-more-veterans-to-employment-by-automating-job-matching" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> How RecruitMilitary Connects More Veterans to Employment by Automating Job Matching </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/articles/recruitmilitary-connects-veterans-to-employment-by-automating-job-matching/"></a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity"> </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h2 id="rohit-gupta-is-a-trailblazer" class=" h3 text-stratus text-left salesforce-sans-bold margin-40-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Rohit Gupta is a Trailblazer </span> </h2> </div> <div class="videoComponent vy-player parbase section"><div class="margin-20-top-lg "> <div class="vy-player-container "> <div class="vidyard-player-embed" data-uuid='dWoeDn9Lyut5JUeYVsX9MJ' data-v="4" data-type="inline"></div> </div> <script type="text/javascript" data-uuid='dWoeDn9Lyut5JUeYVsX9MJ'> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute("data-uuid")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce("https://play.vidyard.com/embed/v4.js", "Vidyard", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } </script> </div> <script> (function($) { // Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); // End of IIFE </script> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-top-lg text-size-footnote line-height-default "> <i>In this video <b>(1:24)</b>, learn why Greg Beltzer hired Rohit Gupta to be his co-pilot to lead the digital transformation at RBC Wealth Management - U.S. Together, Rohit and Greg built a scalable solution for their clients and employees using the Customer 360 Platform.</i> </div> </div> <div class="spacerComponent parbase section"><div class="spacer " style="height:40px;"></div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-bottom-lg column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="blockquoteComponent parbase section"><blockquote class="margin-40-bottom-lg quote-larger "> <p class="text-night"><span class="quote">“</span>Rohit's ability to understand the nuances of the data - he's a master of it. I always love to give him the toughest problems because I just want to see how he's going to solve it.”</p> <footer class="text-stratus footer-small margin---top-lg"> Greg Beltzer <span> | Head of Technology, RBC Wealth Management - U.S. </span> </footer> </blockquote> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity"> </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="step2" class=" h3 text-stratus text-left salesforce-sans-bold margin-40-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> 2. Simplify onboarding and account access with customer-first experiences that wow. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>The wealth management industry's traditional process-driven approach to business hasn’t always resulted in the best client experiences. Onboarding is a prime example when new clients typically receive a 100-page physical document with sticky notes indicating where to sign.</p> <p>RBC Wealth Management wanted to remove that friction. So, using <a href="https://www.salesforce.com/products/platform/workflow-automation/orchestrator/">low-code automation</a>, extending it with <a href="https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000ON1QwEAL">custom functionality</a>, and pairing it with a <a href="https://www.salesforce.com/products/experience-cloud/overview/">customer-first digital experience</a>, it was able to automate its case management workflows for a better client onboarding experience. As a result, onboarding time has been reduced from weeks to just 24 minutes on average.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-0-top-xs margin-20-bottom-lg margin-0-bottom-xs margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper xs-min-height-100" style="min-height: 100px; 1,000"> <div class="col text-left col-xs-6 col-sm-4 col-md-4 col-lg-4"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="24 minutes" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/article/royal-bank-of-canada/production-rbc-twenty-four-min.png"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-8 col-md-8 col-lg-8"><div class="headingComponent parbase section"> <div id="average-onboarding-time" class=" h3 text-cirrus text-left salesforce-sans-bold col-lg-12 margin-80-top-lg margin-60-top-md margin-30-top-sm margin-60-top-xs margin-30-bottom-lg " style="; "> <span class=" header-text "> average onboarding time </span> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-40-bottom-lg text-size-default line-height-32 "> <p>With the new customer-first digital experience, RBC Wealth Management was able to create a new portal for clients that gives them full visibility of all their accounts. In addition, it gave them access to a financial advisor's analytics dashboard, allowing them to quickly view their portfolio and cases on their own time.</p> <p>Underpinning many of its initiatives, RBC Wealth Management has been able to <a href="/products/integration/overview/">integrate its systems using application programming interfaces (APIs)</a> to accelerate innovation. And, reducing the IT team's workload has resulted in a 50% drop in maintenance costs.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="blockquoteComponent parbase section"><blockquote class="margin-40-bottom-lg quote-larger "> <p class="text-night"><span class="quote">“</span>The scalability of the platform helps our admins and developers build the automations and tools that really help the advisors serve their clients’ needs.”</p> <footer class="text-stratus footer-small margin---top-lg"> Rohit Gupta <span> | WealthX Director, RBC Wealth Management - U.S. </span> </footer> </blockquote> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-40-bottom-lg text-size-default line-height-32 "> Developers will soon benefit from generative AI. Instead of writing code from scratch, experienced<br /> devlopers can jumpstart from pre-built and autocomplete code, customizing Salesforce<br /> faster. Once written, AI will make it easy to quickly debug code with recommended fixes and best practices. </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/industries-financial-day.svg?version=1732328491854') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/financial-services-cloud/overview/?d=cta-body-promo-571"> <span> Learn more about Financial Services Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; 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Read Trends in Workflow Automation to find out. </span> </h3> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid margin-0-left-md margin-0-left-sm margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-6 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class=" img-responsive margin-50-right-lg margin-0-right-xs margin-10-bottom-sm margin-10-bottom-xs margin-0-left-lg margin-30-left-xs " alt="" src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/research-reports/trends-in-workflow-automation/trends-in-workflow-automation.png" 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Improve team performance with deep portfolio insights and regular collaboration. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-40-bottom-lg text-size-default line-height-32 "> <p>The next step after giving advisors a complete view of client data is to provide them with relevant, actionable insights they can use to create better client experiences. This is particularly important for advisors and managers because client expectations are rising steeply.</p> <p>So, RBC Wealth Management added <a href="https://www.salesforce.com/products/crm-analytics/overview/">analytics</a> and <a href="https://www.salesforce.com/products/einstein/overview/">AI</a> to its CRM platform. Managers and executives can now view employee and branch performance by portfolio value, revenue, and active campaigns. Advisors have easy access to the insights they need and, importantly, recommended actions to take. For example, they can see if they’re overdue to contact a priority client and then set in motion an automated workflow to schedule a meeting immediately.</p> <p>This enhanced intelligence has delivered huge operational efficiencies. Advisors spend far less time dealing with internal processes and more time helping existing clients and growing the business.</p> <p><a href="https://www.salesforce.com/products/slack/overview/">Slack</a> allows RBC's tech teams more agility in how they collaborate internally. For example, operations teams can swarm around unclear or difficult service issues for faster case resolution. Additionally, individual team members can use Slack's self-select function in channels and conversations to filter incoming information by relevance to their work.</p> <p>Going forward, <a href="https://www.salesforce.com/products/slack-ai-automation/">Slack AI</a> will provide an easier way for RBC Wealth Management’s advisors to access and digest information, saving valuable time and closing deals even faster. The AI will help RBC quickly summarize client channel insights such as planning and retirement goals into highlights and recaps for quick follow-up. Thread summaries will also make it easy for advisors and their teams to catch up on any conversation in one click. When RBC Wealth Management team members have a question about servicing an account, Slack AI will deliver a clear, concise answer based on existing messages.</p> <p>RBC Wealth Management plans to round out its client-centric platform with an accessibl<a href="https://www.salesforce.com/products/marketing-cloud/overview/">e </a><a href="https://www.salesforce.com/products/marketing-cloud/overview/">digital marketing soluti</a>on across the organization. This should enable its marketing teams to create powerful, personalized campaigns while also helping other teams. Each advisor, for example, will have a more complete view of their clients’ journeys and, as a result, can personalize conversations and build longer-lasting relationships.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="blockquoteComponent parbase section"><blockquote class="margin-40-bottom-lg quote-larger "> <p class="text-night"><span class="quote">“</span>To prepare for client meetings, advisors had to reference up to 26 different systems. It would take 3–4 hours to prepare for the meeting. Now, all the information advisors need is right there at the click of a button.”</p> <footer class="text-stratus footer-small margin---top-lg"> Greg Beltzer <span> | Head of Technology, RBC Wealth Management - U.S. </span> </footer> </blockquote> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-40-bottom-lg text-size-default line-height-32 "> <p>Unifying teams on one platform also allows the firm to plan more strategically. For example, it is combining its strengths in the wealth management and capital markets to accelerate growth in the U.S. At an individual level, this gives financial advisors more opportunities to cross-sell, increasing their portfolios and the number of products per client.</p> <p>Good people and good decision-making are vital to grow any business. By standardizing on a modern digital platform, RBC Wealth Management now benefits from both.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/tableau-day.svg?version=1732328493187') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/crm-analytics/overview/?d=cta-body-promo-574"> <span> Learn more about CRM Analytics <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/analytics-day.svg?version=1732328493198') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/einstein/overview/?d=cta-body-promo-575"> <span> Learn more about Salesforce Einstein <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-center salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/marketing-day.svg?version=1732328493208') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/marketing-cloud/overview/?d=cta-body-promo-576"> <span> Learn more about Marketing Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="step4" class=" h3 text-stratus text-left salesforce-sans-bold margin-40-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> 4. Attract the best advisors and grow the business with a data-driven culture. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-40-bottom-lg text-size-default line-height-32 "> RBC Wealth Management’s investment in a client-first digital platform has equipped its wealth management advisors with the insights and tools they need to succeed. Additionally, RBC is able to attract new talent due to its innovative employee onboarding and workflow processes. RBC Wealth Management is a desirable place to work, which is particularly vital in the financial services sector, where advisors tend to change jobs regularly. And with a unified platform for open communication across teams, RBC continues to foster a culture of collaboration and transparency. </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-60-bottom-lg margin-60-bottom-xs column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="blockquoteComponent parbase section"><blockquote class="margin-40-bottom-lg margin-10-bottom-sm quote-larger "> <p class="text-night"><span class="quote">“</span>We surveyed advisors who did not come to RBC, and one in four said it was because of the legacy technology. That all changed when we moved to Salesforce.”</p> <footer class="text-stratus footer-small margin---top-lg"> Greg Beltzer <span> | Head of Technology, RBC Wealth Management - U.S. </span> </footer> </blockquote> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-top-xs text-size-default line-height-32 "> <p>Unifying teams on one platform also allows RBC Wealth Management to plan more strategically. For example, it is combining its strengths in the wealth management and capital markets to accelerate growth in the U.S. At an individual level, this gives financial advisors more opportunities to cross-sell, increasing their portfolios and the number of products per client.</p> <p>Good people and good decision-making are vital to grow any business. By standardizing on a modern digital platform, RBC Wealth Management now benefits from both.</p> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="bodyCopyComponent parbase section"><div class="margin-40-top-lg margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> Get our <a href="https://www.salesforce.com/form/other/role-based-newsletter/?d=cta-body-promo-1131" target="_blank">bi-weekly newsletter</a> for tips and insights tailored to your role. </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-4 col-sm-2 col-md-2 col-lg-2"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive " alt="Customer 360 Icon" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/IBM/customer-360-icon.png"/> </div> </div> </div> <div class="col text-left col-xs-4 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://salesforcecustomer360.herokuapp.com/?d=cta-body-promo-721" target="_blank"> <span> Get started with Einstein 1, the #1 AI CRM <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm hidden-md hidden-lg columns-wrapper column-container-component"> <div class="bg-default bg-opacity"> </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <div id="related-content" class=" h3 text-night text-left salesforce-sans-bold margin-30-top-lg margin-30-top-xs margin-20-bottom-lg margin-10-bottom-xs " style="; 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"> <span class=" header-text "> Trail </span> </p> </div> <div class="headingComponent parbase section"> <p id="how-to-build-flows-with-flow-builder" class=" h3 text-cirrus text-left salesforce-sans-regular hidden-xs margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> How to Build Flows with Flow Builder </span> </p> </div> <div class="headingComponent parbase section"> <p id="how-to-build-flows-with-flow-builder" class=" h4 text-cirrus text-left salesforce-sans-regular hidden-sm hidden-md hidden-lg margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> How to Build Flows with Flow Builder </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://trailhead.salesforce.com/en/content/learn/trails/build-flows-with-flow-builder?&utm_source=sfdc&utm_medium=web-landing-page&utm_campaign=trailhead"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-40-top-xs margin-60-bottom-lg margin-40-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/form/industries/financial-services/rbc-wealth-management/?d=cta-bottom-row-3" data-new-window="true"> <a href="/form/industries/financial-services/rbc-wealth-management/?d=cta-bottom-row-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Learn how RBC Wealth Management transformed with digital technology designed to reduce costs and boost advisor productivity." target="_blank">Learn how RBC Wealth Management transformed with digital technology designed to reduce costs and boost advisor productivity.</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/customer-stories/RBC/bottom-card-3.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="case-study" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; 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