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Markets & Trends | Husqvarna Group

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expand">expand_more</i> <a href="/en/our-brands" data-drupal-link-system-path="node/123">Our Brands</a> <ul> <li> <a href="/en/brand-licensing" data-drupal-link-system-path="node/127">Brand Licensing</a> </li> </ul> </li> </ul> </li> <li class="has-child"> <i class="mi expand">expand_more</i> <a href="/en/innovation" data-drupal-link-system-path="node/187">Innovation</a> <ul> <li> <a href="/en/innovation" data-drupal-link-system-path="node/187">About our innovations</a> </li> <li> <a href="/en/ventures" data-drupal-link-system-path="node/290">Ventures</a> </li> <li> <a href="/en/external-inventors" data-drupal-link-system-path="node/5559">External Inventors</a> </li> </ul> </li> <li class="has-child"> <i class="mi expand">expand_more</i> <a href="/en/investors" data-drupal-link-system-path="node/129">Investors</a> <ul> <li> <a href="/en/why-invest-husqvarna-group" data-drupal-link-system-path="node/147">Why invest in Husqvarna Group?</a> </li> <li> <a href="/en/financial-targets" 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<a href="/en/sustainability" data-drupal-link-system-path="node/5926">Sustainovate</a> </li> <li> <a href="/en/carbon" data-drupal-link-system-path="node/5989">Carbon</a> </li> <li> <a href="/en/circular" data-drupal-link-system-path="node/5978">Circular</a> </li> <li> <a href="/en/people" data-drupal-link-system-path="node/5968">People</a> </li> <li> <a href="/en/policies-sustainability-governance" data-drupal-link-system-path="node/184">Policies &amp; sustainability governance</a> </li> <li> <a href="/en/download-sustainability-reports" data-drupal-link-system-path="node/186">Download Sustainability Reports</a> </li> </ul> </li> <li class="has-child"> <i class="mi expand">expand_more</i> <a href="/en/media" data-drupal-link-system-path="node/6143">Media</a> <ul> <li> <a href="/en/press" data-drupal-link-system-path="node/112">Press releases</a> </li> <li> <a href="/en/media-contacts" data-drupal-link-system-path="node/6137">Company contacts &amp; Media Enquiries</a> </li> <li> <a href="/en/news" data-drupal-link-system-path="node/128">News &amp; Insights</a> </li> <li> <a href="/en/image-gallery" data-drupal-link-system-path="node/168">Image gallery</a> </li> <li> <a href="/en/social-media" data-drupal-link-system-path="node/6128">Social Media</a> </li> <li> <a href="/en/subscribe" data-drupal-link-system-path="node/169">Subscribe</a> </li> </ul> </li> <li class="has-child"> <i class="mi expand">expand_more</i> <a href="/en/join-us" data-drupal-link-system-path="node/172">Join us</a> <ul> <li> <a href="/en/why-work-us" data-drupal-link-system-path="node/174">Why work with us</a> </li> <li> <a href="/en/diversity-inclusion" data-drupal-link-system-path="node/4010">Diversity &amp; Inclusion</a> </li> <li> <a href="/en/grow-with-us" data-drupal-link-system-path="node/175">Grow with us</a> </li> <li> <a href="/en/our-culture" data-drupal-link-system-path="node/6061">Our Culture</a> </li> <li class="has-child"> <i class="mi expand">expand_more</i> <a href="/en/starting-your-career" data-drupal-link-system-path="node/5715">Starting your career</a> <ul> <li> <a href="/en/global-pioneer-program" data-drupal-link-system-path="node/5742">Global Pioneer Program</a> </li> <li> <a href="/en/meet-our-trainees" data-drupal-link-system-path="node/5732">Meet our trainees</a> </li> <li> <a href="/en/aiesec-our-internship-program" data-drupal-link-system-path="node/5771">AIESEC - our internship program</a> </li> </ul> </li> <li> <a href="/en/our-recruitment-process" data-drupal-link-system-path="node/5743">How we hire</a> </li> <li> <a href="https://husqvarnagroup.wd3.myworkdayjobs.com/External_Career_Site">Open positions</a> </li> <li> <a href="/en/robotics" data-drupal-link-system-path="node/5861">Robotics</a> </li> <li> <a href="https://karriere.husqvarnagroup.de/de">Career opportunities in Germany</a> </li> </ul> </li> <li> <a href="/en/contacts" data-drupal-link-system-path="node/173">Contacts</a> </li> </ul> </div> </nav> </nav> <header 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href="/en/nomination-committee" data-drupal-link-system-path="node/143">Nomination Committee</a> </li> <li> <a href="/en/remunerations" data-drupal-link-system-path="node/144">Remunerations</a> </li> <li> <a href="/en/auditors" data-drupal-link-system-path="node/145">Auditors</a> </li> <li> <a href="/en/articles-associations" data-drupal-link-system-path="node/119">Articles of Associations</a> </li> <li> <a href="/en/corporate-governance-reports" data-drupal-link-system-path="node/146">Corporate Governance Reports</a> </li> </ul> </li> </ul> </div> </div> <div class="col-4"> <div class="image"> <img src="/sites/husqvarna/files/styles/menu_image/public/media/Pavel%20Hajman.jpg?itok=a8gP8A-K" al=""> </div> </div> <div class="col-4"> <div class="box"> <div class="box layout0 bgcolor0 fgcolor0"> <div class="body"> <h3 class="title">CEO message</h3> <div><p>Innovating for success – creating sustainable value, today and in the future</p> <p><a class="read-more" href="/en/ceo-message">Explore</a></p> </div> </div> </div> </div> </div> </div> </div> <div class="menu-grid" data-menu-id="ff018365-8083-464e-9812-97f9a04a61a9" style="display:none"> <div class="row justify-content-end align-items-stretch"> <div class="col-4"> <div class="menu"> <ul> <li> <a href="/en/husqvarna-forest-garden-division" data-drupal-link-system-path="node/124">Husqvarna Forest &amp; Garden Division</a> </li> <li> <a href="/en/gardena-division" data-drupal-link-system-path="node/125">Gardena Division</a> </li> <li> <a href="/en/husqvarna-construction-division" data-drupal-link-system-path="node/126">Husqvarna Construction Division</a> </li> <li> <a href="/en/distribution-channels-and-seasonality" data-drupal-link-system-path="node/5961">Distribution channels and seasonality</a> </li> <li class="is-active has-child"> <a href="/en/markets-trends" data-drupal-link-system-path="node/122" class="is-active">Markets &amp; Trends</a> <i class="mi expand">chevron_right</i> <ul> <li> <a href="/en/market-our-divisions" data-drupal-link-system-path="node/5958">Attractive markets</a> </li> <li> <a href="/en/strong-presence-segments-major-growth-potential" data-drupal-link-system-path="node/5960">Strong presence in segments with major growth potential</a> </li> </ul> </li> <li class="has-child"> <a href="/en/our-brands" data-drupal-link-system-path="node/123">Our Brands</a> <i class="mi expand">chevron_right</i> <ul> <li> <a href="/en/brand-licensing" data-drupal-link-system-path="node/127">Brand Licensing</a> </li> </ul> </li> </ul> </div> </div> <div class="col-4"> <div class="image"> <img src="/sites/husqvarna/files/styles/menu_image/public/media/Gardena-Balconista.jpg?itok=aEI_2Wvz" al=""> </div> </div> <div class="col-4"> <div class="box"> <div class="box layout0 bgcolor0 fgcolor0"> <div class="body"> <h3 class="title">Our business</h3> <div><p>With our passion for innovation, we create products and services for customers around the world.</p> </div> </div> </div> </div> </div> </div> </div> <div class="menu-grid" data-menu-id="c9e1b017-54f1-4fdc-838b-fb7653eeb76d" style="display:none"> <div class="row justify-content-end align-items-stretch"> <div class="col-4"> <div class="menu"> <ul> <li> <a href="/en/innovation" data-drupal-link-system-path="node/187">About our innovations</a> </li> <li> <a href="/en/ventures" data-drupal-link-system-path="node/290">Ventures</a> </li> <li> <a href="/en/external-inventors" data-drupal-link-system-path="node/5559">External Inventors</a> </li> </ul> </div> </div> <div class="col-4"> <div class="image"> <img src="/sites/husqvarna/files/styles/menu_image/public/media/386x386-Toppbilden.png?itok=BQJwjCwp" al=""> </div> </div> <div class="col-4"> <div class="box"> <div class="box layout0 bgcolor0 fgcolor0"> <div class="body"> <h3 class="title">Innovation</h3> <div><p>By continuously challenging ourselves, we have kept innovating and re-inventing our business for more than three centuries.</p> </div> <div class="btns"> <a href="/en/history-timeline" class="read-more">Explore our heritage</a> </div> </div> </div> </div> </div> </div> </div> <div class="menu-grid" data-menu-id="6312b35d-b380-4793-a91e-4c950a871ca0" style="display:none"> <div class="row justify-content-end align-items-stretch"> <div class="col-4"> <div class="menu"> <ul> <li> <a href="/en/why-invest-husqvarna-group" data-drupal-link-system-path="node/147">Why invest in Husqvarna Group?</a> </li> <li> <a href="/en/financial-targets" data-drupal-link-system-path="node/148">Financial targets</a> </li> <li> <a href="/en/financial-reports" data-drupal-link-system-path="node/150">Financial reports</a> </li> <li> <a href="/en/presentations-and-webcasts" data-drupal-link-system-path="node/1465">Presentations and webcasts</a> </li> <li class="has-child"> <a href="/en/share" data-drupal-link-system-path="node/151">The share</a> <i class="mi expand">chevron_right</i> <ul> <li> <a href="/en/share-capital-development" 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href="/en/debt-and-funding" data-drupal-link-system-path="node/163">Debt and funding</a> <i class="mi expand">chevron_right</i> <ul> <li> <a href="/en/credit-rating" data-drupal-link-system-path="node/6301">Credit rating</a> </li> <li> <a href="/en/green-finance-framework" data-drupal-link-system-path="node/6305">Green Finance Framework</a> </li> <li> <a href="/en/market-programs" data-drupal-link-system-path="node/1701">Market programs</a> </li> </ul> </li> <li> <a href="/en/acquisitions-and-divestments" data-drupal-link-system-path="node/164">Acquisitions and divestments</a> </li> <li class="has-child"> <a href="/en/risk-management" title="Risk management" data-drupal-link-system-path="node/310">Risk management</a> <i class="mi expand">chevron_right</i> <ul> <li> <a href="/en/financial-risks" title="Financial Risks" data-drupal-link-system-path="node/6293">Financial Risks</a> </li> <li> <a href="/en/operational-risks" title="Operational Risks" data-drupal-link-system-path="node/6294">Operational Risks</a> </li> <li> <a href="/en/sensitivity-analysis" data-drupal-link-system-path="node/6298">Sensitivity analysis</a> </li> </ul> </li> <li> <a href="/en/calendar" data-drupal-link-system-path="node/165">Calendar</a> </li> <li> <a href="/en/investor-contact" data-drupal-link-system-path="node/167">Investor contact</a> </li> </ul> </div> </div> <div class="col-4"> <div class="image"> <img src="/sites/husqvarna/files/styles/menu_image/public/2019-08/Husqvarna-chainsaw.jpg?itok=wW455gdw" al=""> </div> </div> <div class="col-4"> <div class="box"> <div class="box layout0 bgcolor0 fgcolor0"> <div class="body"> <h3 class="title">Investor relations</h3> <div><p>Find out more about our share, financial data and read our financial reports.</p> </div> <div class="btns"> <a href="/en/financial-reports" class="read-more">Financial reports</a> </div> </div> </div> </div> </div> </div> </div> <div class="menu-grid" 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al=""> </div> </div> <div class="col-4"> <div class="box"> <div class="box layout0 bgcolor0 fgcolor0"> <div class="body"> <h3 class="title">Sustainability</h3> <div><p>Sustainovate combines our leading innovation capability with our commitment to sustainability</p> </div> <div class="btns"> <a href="/en/download-sustainability-reports" class="read-more">Sustainovate Reports</a> </div> </div> </div> </div> </div> </div> </div> <div class="menu-grid" data-menu-id="5a26fdb2-568e-4719-974c-ec539af1f7a3" style="display:none"> <div class="row justify-content-end align-items-stretch"> <div class="col-4"> <div class="menu"> <ul> <li> <a href="/en/press" data-drupal-link-system-path="node/112">Press releases</a> </li> <li> <a href="/en/media-contacts" data-drupal-link-system-path="node/6137">Company contacts &amp; Media Enquiries</a> </li> <li> <a href="/en/news" data-drupal-link-system-path="node/128">News &amp; Insights</a> </li> <li> <a href="/en/image-gallery" 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data-drupal-link-system-path="node/174">Why work with us</a> </li> <li> <a href="/en/diversity-inclusion" data-drupal-link-system-path="node/4010">Diversity &amp; Inclusion</a> </li> <li> <a href="/en/grow-with-us" data-drupal-link-system-path="node/175">Grow with us</a> </li> <li> <a href="/en/our-culture" data-drupal-link-system-path="node/6061">Our Culture</a> </li> <li class="has-child"> <a href="/en/starting-your-career" data-drupal-link-system-path="node/5715">Starting your career</a> <i class="mi expand">chevron_right</i> <ul> <li> <a href="/en/global-pioneer-program" data-drupal-link-system-path="node/5742">Global Pioneer Program</a> </li> <li> <a href="/en/meet-our-trainees" data-drupal-link-system-path="node/5732">Meet our trainees</a> </li> <li> <a href="/en/aiesec-our-internship-program" data-drupal-link-system-path="node/5771">AIESEC - our internship program</a> </li> </ul> </li> <li> <a href="/en/our-recruitment-process" data-drupal-link-system-path="node/5743">How we hire</a> </li> <li> <a href="https://husqvarnagroup.wd3.myworkdayjobs.com/External_Career_Site">Open positions</a> </li> <li> <a href="/en/robotics" data-drupal-link-system-path="node/5861">Robotics</a> </li> <li> <a href="https://karriere.husqvarnagroup.de/de">Career opportunities in Germany</a> </li> </ul> </div> </div> <div class="col-4"> <div class="image"> <img src="/sites/husqvarna/files/styles/menu_image/public/media/FotografEmmaIvarsson_211105_Husqvarna-73_550x640.jpg?itok=lSEWkiZl" al=""> </div> </div> <div class="col-4"> <div class="box"> <div class="box layout0 bgcolor0 fgcolor0"> <div class="body"> <h3 class="title">Work with us</h3> <div><p>You will be part of a creative hub for innovative and passionate minds.</p> <p><a href="https://husqvarnagroup.wd3.myworkdayjobs.com/External_Career_Site" target="_blank">Visit our open positions portal</a></p> </div> </div> </div> </div> </div> </div> </div> <div class="menu-grid" data-menu-id="3e457ad1-0c71-409f-a0d1-f8e5ccfbcc9c" 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class="row justify-content-end hr"> <div class="col-9"> <hr> </div> </div> </div> </nav> <div id="banner" class=""> <span class="icon-scroll-down d-none d-xl-block"></span> <div class="banner layout0"> <div class="mask mask1"> <div class="bgimage" style="background-image:url(/sites/husqvarna/files/styles/banner/public/media/Gardena-Robotic-Tech_0.jpg?itok=LsioeqiU)"> <div class="s1"></div> <div class="s2"> <div class="container"> <div class="row align-items-center justify-content-start"> <div class="col-12 col-lg-6 col-xl-8"> <label class="slide-counter"></label> <div class="carousel-navigation d-block d-md-none"> <span class="button light prev"></span> <span class="button light next"></span> </div> </div> </div> </div> </div> <div class="s3 mask-angle-right"> </div> </div> </div> </div> </div> <nav class="w-banner container" id="breadcrumb"> <div class="row justify-content-center align-items-center"> <div class="d-none d-sm-block col-9 col-sm-7"> <div id="block-breadcrumbs"> <ol class="breadcrumb"> <li class="breadcrumb-item"> <a href="/en">Home</a> </li> <li class="breadcrumb-item"> <a href="/en/our-business">Our business</a> </li> <li class="breadcrumb-item"> Markets &amp; Trends </li> <li class="breadcrumb-item"> Markets &amp; Trends </li> </ol> </div> </div> <div class="col-12 col-sm-3 align-self-end translations"> </div> </nav> <main class="w-banner" id="main"> <div data-drupal-messages-fallback class="hidden"></div> <div id="block-husqvarna-content"> <article> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-sm-10"> <h1> <span>Markets &amp; Trends</span> </h1> </div> </div> </div> <div class="paragraph paragraph-text"> <a name="t428"></a> <div class="paragraph-margin-bottom paragraph-wo-title"> <div class="container grid"> <div class="justify-content-center row"> <div class="col-12 col-sm-10"> <div><p class="lead">Husqvarna Group operates in attractive markets with long-term growth potential, currently valued at approximately SEK 300bn. There are several global trends strengthening our business – including electrification, servitization and connectivity, and an increasing demand for autonomous, low-carbon and resource-smart solutions.</p> </div> </div> </div> </div> </div> </div> <section class="paragraph paragraph-box"> <div class=" paragraph-layout0"> <div class="paragraph-margin-bottom"> <div class="container grid"> <h3 class="paragraph-title">Trends strengthening our business</h3> <div class="row justify-content-center"> <div class="col-12 last"> <div class="row num-cols-2 cols-per-row-default vertical-gutter"> <div class="col-12 col-md first"> <div class="box layout2 bgcolor0 fgcolor1"> <div class="bgimage mask mask2" style="background-image:url(/sites/husqvarna/files/styles/box/public/media/790x526-SUSTIAN%20BOX%20BILD.jpg?itok=shDr0hkt)" xdata-image-width="790" xdata-image-height="526"> <div class="body"> <h3 class="title">Sustainability</h3> <a href="/en/markets-sustainability" class="read-more">Read more</a> </div> </div> </div> </div> <div class="col-12 col-md last"> <div class="box layout2 bgcolor0 fgcolor1"> <div class="bgimage mask mask2" style="background-image:url(/sites/husqvarna/files/styles/box/public/media/790x526-ELECTRIC%20BOX%20BILD.jpg?itok=22TzdFbd)" xdata-image-width="790" xdata-image-height="526"> <div class="body"> <h3 class="title">Electrification</h3> <a href="/en/markets-electrification" class="read-more">Read more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="paragraph paragraph-box"> <div class=" paragraph-layout0"> <div class="paragraph-margin-top-bottom"> <div class="container grid"> <div class="row justify-content-center"> <div class="col-12 last"> <div class="row num-cols-2 cols-per-row-default vertical-gutter"> <div class="col-12 col-md first"> <div class="box layout2 bgcolor0 fgcolor1"> <div class="bgimage mask mask2" style="background-image:url(/sites/husqvarna/files/styles/box/public/media/790x526-SERV%20BOB%20BILD.jpg?itok=Q1CggEZd)" xdata-image-width="790" xdata-image-height="526"> <div class="body"> <h3 class="title">Servitization and connectivity</h3> <a href="/en/markets-servitization-and-connectivity" class="read-more">Read more</a> </div> </div> </div> </div> <div class="col-12 col-md last"> <div class="box layout2 bgcolor0 fgcolor1"> <div class="bgimage mask mask2" style="background-image:url(/sites/husqvarna/files/styles/box/public/media/790x526-AUTONOMOUS%20SOL%20BOX%20BILD.jpg?itok=Ud0m832R)" xdata-image-width="790" xdata-image-height="526"> <div class="body"> <h3 class="title">Autonomous solutions</h3> <a href="/en/markets-autonomous-solutions" class="read-more">Read more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="paragraph paragraph-box"> <div class=" paragraph-layout0"> <div class="paragraph-margin-top-bottom"> <div class="container grid"> <div class="row justify-content-center"> <div class="col-12 last"> <div class="row num-cols-1 cols-per-row-default vertical-gutter"> <div class="col-12 col-md first last"> <div class="box layout8 bgcolor0 fgcolor1"> <div class="bgimage mask mask3" style="background-image:url(/sites/husqvarna/files/styles/box/public/2019-09/Make-a-difference.jpg?itok=0V6FtLws)"> <div class="body"> <label>Attractive markets</label> <div><h3>Attractive markets with favorable growth opportunities</h3> <p>Our market segments include several attractive sub-segments with potential for long-term double-digit growth, such as robotic mowers, battery-powered products and smart watering systems.</p> </div> <a href="/en/market-our-divisions" class="read-more btn">Read more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="paragraph paragraph-box"> <div class=" paragraph-layout0"> <div class="paragraph-margin-top-bottom"> <div class="container grid"> <div class="row justify-content-center"> <div class="col-12 last"> <div class="row num-cols-2 cols-per-row-default vertical-gutter"> <div class="col-12 col-md first"> <div class="box layout8 bgcolor2 fgcolor1"> <div class="bgimage mask mask2"> <div class="body"> <h3 class="title">Strong presence in segments with major growth potential</h3> <a href="/en/strong-presence-segments-major-growth-potential" class="read-more btn">Read more</a> </div> </div> </div> </div> <div class="col-12 col-md last"> <div class="box layout8 bgcolor2 fgcolor1"> <div class="bgimage mask mask2"> <div class="body"> <h3 class="title">Distribution channels and seasonality</h3> <a href="/en/distribution-channels-and-seasonality" class="read-more btn">Read more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="paragraph paragraph-box"> <div class=" paragraph-layout0"> <div class="paragraph-margin-bottom"> <div class="container grid"> <h3 class="paragraph-title">Distribution channels per division</h3> <div class="row justify-content-center"> <div class="col-12 last"> <div class="row num-cols-3 cols-per-row-default vertical-gutter"> <div class="col-12 col-md first"> <div class="box layout2 bgcolor0 fgcolor1"> <div class="bgimage mask mask3" style="background-image:url(/sites/husqvarna/files/styles/box/public/media/Husqvarna-Fleet-Services-garage.jpg?itok=deW1qiBo)" xdata-image-width="720" xdata-image-height="500"> <div class="body"> <h3 class="title">Husqvarna Forest &amp; Garden Division</h3> <div><p>Distribution through dealers and online and a small share through retailers</p> </div> <a href="/en/husqvarna-forest-garden-division" class="read-more">Read more</a> </div> </div> </div> </div> <div class="col-12 col-md"> <div class="box layout2 bgcolor0 fgcolor1"> <div class="bgimage mask mask3" style="background-image:url(/sites/husqvarna/files/styles/box/public/media/Gardena-Watering-Sunflowers.jpg?itok=wPfg44nI)" xdata-image-width="3500" xdata-image-height="2623"> <div class="body"> <h3 class="title">Gardena Division</h3> <div><p>Multichannel distribution</p> </div> <a href="/en/gardena-division" class="read-more">Read more</a> </div> </div> </div> </div> <div class="col-12 col-md last"> <div class="box layout2 bgcolor0 fgcolor1"> <div class="bgimage mask mask3" style="background-image:url(/sites/husqvarna/files/styles/box/public/2019-08/Construction-divison_0.jpg?itok=FK76YN2K)" xdata-image-width="510" xdata-image-height="381"> <div class="body"> <h3 class="title">Husqvarna Construction Division</h3> <div><p>Distribution through construction dealers and retailers, rental companies, and direct sales.</p> </div> <a href="/en/husqvarna-construction-division" class="read-more">Read more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </article> </div> </main> <footer id="footer"> <span class="icon-scroll-top d-none d-xl-block"></span> <div id="block-footer"> 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