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US OTT Video Service Users and Penetration Forecasts, Estimates, & Historical Data

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href="https://www.emarketer.com/forecasts/584b26021403070290f93a36/5e56df96c3317b04c08c245b" class="Templatestyled__TemplateTitle-ows8fi-4 eCbxSH">Hulu + Live TV Viewers</a></div></div></div><div class="Templatestyled__TemplateWrapper-ows8fi-0 ksWdEK"><div class="Templatestyled__Template-ows8fi-1 iBuqAe"><div class="sc-LzLMj dFRvTH Templatestyled__TemplateRadio-ows8fi-2 ievYbi"><input type="radio" name="5851918a0626310a2c186a8f" readonly="" width="15" height="15" alt="Collection Picker Radio" class="Templatestyled__TemplateRadioPicker-ows8fi-3 fOoJA-d"/><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a36/5851918a0626310a2c186a8f" class="Templatestyled__TemplateTitle-ows8fi-4 eCbxSH">Netflix Viewers</a></div></div></div><div class="Templatestyled__TemplateWrapper-ows8fi-0 ksWdEK"><div class="Templatestyled__Template-ows8fi-1 iBuqAe"><div class="sc-LzLMj dFRvTH Templatestyled__TemplateRadio-ows8fi-2 ievYbi"><input type="radio" name="6406011f3a604f1128608446" readonly="" width="15" height="15" alt="Collection Picker Radio" class="Templatestyled__TemplateRadioPicker-ows8fi-3 fOoJA-d"/><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a36/6406011f3a604f1128608446" class="Templatestyled__TemplateTitle-ows8fi-4 eCbxSH">Paramount+ Viewers</a></div></div></div><div class="Templatestyled__TemplateWrapper-ows8fi-0 ksWdEK"><div class="Templatestyled__Template-ows8fi-1 iBuqAe"><div class="sc-LzLMj dFRvTH Templatestyled__TemplateRadio-ows8fi-2 ievYbi"><input type="radio" name="620c5a5477313b0690ad2aa7" readonly="" width="15" height="15" alt="Collection Picker Radio" class="Templatestyled__TemplateRadioPicker-ows8fi-3 fOoJA-d"/><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a36/620c5a5477313b0690ad2aa7" class="Templatestyled__TemplateTitle-ows8fi-4 eCbxSH">Peacock Viewers</a></div></div></div><div class="Templatestyled__TemplateWrapper-ows8fi-0 ksWdEK"><div class="Templatestyled__Template-ows8fi-1 iBuqAe"><div class="sc-LzLMj 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fill="#E91019"></path><rect x="8" y="13" width="25" height="12" rx="2" fill="#E91019"></rect><path d="M11.0235 15.4V22.5H12.6435V19.97H14.6135C16.0535 19.97 16.9635 19.04 16.9635 17.69C16.9635 16.34 16.0535 15.4 14.6135 15.4H11.0235ZM14.3035 16.74C14.9535 16.74 15.3535 17.09 15.3535 17.69C15.3535 18.29 14.9535 18.63 14.3035 18.63H12.6335V16.74H14.3035ZM17.9669 15.4V22.5H20.9269C22.9569 22.5 24.2069 21.04 24.2069 18.95C24.2069 16.86 22.9569 15.4 20.9269 15.4H17.9669ZM20.6869 16.76C21.7769 16.76 22.5269 17.47 22.5269 18.95C22.5269 20.43 21.7769 21.14 20.6869 21.14H19.5769V16.76H20.6869ZM30.2937 15.4H25.1837V22.5H26.8037V19.71H30.0437V18.35H26.8037V16.76H30.2937V15.4Z" fill="white"></path></g><defs><clipPath id="clip0_2166_4838"><rect width="33" height="31" fill="white"></rect></clipPath></defs></symbol></svg></div></div></div></div></div></div><div class="sc-LzLMj jzDSL Collectionstyled__BecomeAClientContainer-sc-1rozbmz-4 kwEmCz"><div class="BecomeAClientstyled__BecomeAClientWrapper-bssp90-0 feukjx"><div class="BecomeAClientstyled__BecomeAClientBackground-bssp90-1 cTpOal"></div><div class="BecomeAClientstyled__BecomeAClientImageContainer-bssp90-2 WDdjU"><img width="418" height="300" src="/forecasts/images/become-a-client-cta-min.png" alt="Become a Client" class="BecomeAClientstyled__BecomeAClientImage-bssp90-3 BzVyG"/></div><div class="BecomeAClientstyled__BecomeAClientHeader-bssp90-4 iSPIQV">Does your company <span class="BecomeAClientstyled__BecomeAClientHeaderSpan-bssp90-5 jOffEc">already subscribe</span>?</div><p class="BecomeAClientstyled__BecomeAClientInfo-bssp90-6 eolDRq">Find out if your company offers access to EMARKETER.</p><div class="BecomeAClientstyled__BecomeAClientSubmit-bssp90-7 djBssD"><a href="https://www.emarketer.com/does-my-company-subscribe/" rel="noreferrer" data-analytics="Forecast-CTA-BecomeAClient" class="BecomeAClientstyled__BecomeAClientButton-bssp90-8 hjkTtI">Get access</a></div></div></div></div><div class="Collectionstyled__CollectionsContainerRight-sc-1rozbmz-6 fFqAbP"><div class="Templatestyled__TemplateContainer-sc-14k2i4f-0 eavVGM"><div class="Chartstyled__ChartWrapper-sc-1qc1ll-0 gNyOnL"><div class="Chartstyled__ChartContainer-sc-1qc1ll-1 dMvHzO"><div class="sc-LzLMj bEXwca ChartActionsstyled__ChartActionsContainer-sc-15oyyax-0 dZdJFJ"><div class="sc-LzLPt eFfygx"><svg data-analytics="Export-Image" width="31" height="37" class="ChartActionsstyled__ChartDownloadButtonImage-sc-15oyyax-7 dqDAzg"><use xlink:href="#widget-file-png"></use></svg></div><div class="sc-LzLPt eFfygx"><svg data-analytics="Export-Excel" width="31" height="37" class="ChartActionsstyled__ChartDownloadButtonImage-sc-15oyyax-7 dqDAzg"><use xlink:href="#widget-file-xls"></use></svg></div><a id="canvas-click" href="#" class="ChartActionsstyled__ChartCanvasLink-sc-15oyyax-4 kTCPEX"></a><form id="chart-download" action="https://dashboard.emarketer.com/exportimage" method="POST" style="display:none" class="ChartActionsstyled__ChartForm-sc-15oyyax-1 hSgTQO"><input type="text" id="chart-download-title" name="title" class="ChartActionsstyled__ChartInput-sc-15oyyax-2 icrzFH"/><textarea id="chart-download-data" name="ChartData" class="ChartActionsstyled__ChartTextArea-sc-15oyyax-3 fKPETi"></textarea></form></div><img id="" src="/forecasts/images/note-click-to-chart-V04.png" alt="" width="150" height="100" class="ClickToChartImagestyled__NoteClickToChart-nawkrq-0 ioxECM"/></div></div><div class="Chartstyled__MobileActionsWrapper-sc-1qc1ll-9 hHssaP"></div><div class="sc-LzLNC emxBuC"><div class="sc-LzLMU ekbaJX"><div data-simplebar="true"><div class="simplebar-wrapper"><div class="simplebar-height-auto-observer-wrapper"><div class="simplebar-height-auto-observer"></div></div><div class="simplebar-mask"><div class="simplebar-offset"><div class="simplebar-content-wrapper"><div class="simplebar-content"><div class="sc-LzLMj dabfyb sc-LzLNB ekQdFH"><div class="sc-LzLOf cSSIIV"><div class="sc-LzLMj jzDSL sc-LzLOe exqGoh"><div class="sc-LzLMj fyroca sc-LzLOd exijJY">Source &amp; Notes</div></div></div><div class="sc-LzLOf bFYuzH"><div class="sc-LzLMj jzDSL sc-LzLOe exqGoh"><div class="sc-LzLMj fyroca sc-LzLOd exijJY">Data Table</div></div></div></div></div></div></div></div><div class="simplebar-placeholder"></div></div><div class="simplebar-track simplebar-horizontal"><div class="simplebar-scrollbar"></div></div><div class="simplebar-track simplebar-vertical"><div class="simplebar-scrollbar"></div></div></div><div class="sc-LzLND emFXYL"><div class="sc-LzLOb ewRqBG"><div class="Templatestyled__TemplateTabContent-sc-14k2i4f-6 hTLEil"><div class="sc-LzLMj cmUzTD Notesstyled__NotesContainer-fh5vw7-0 diAYzB"><div class="Notesstyled__Note-fh5vw7-2 kJMUgJ"><div class="Notesstyled__NoteTextContainer-fh5vw7-1 fecyUk"><span class="Notesstyled__NoteTitle-fh5vw7-3 cMQWbk">Source: </span><span itemProp="sourceOrganization" class="Notesstyled__NoteText-fh5vw7-4 jqVCzU">EMARKETER Forecast</span><span itemProp="datePublished" class="Notesstyled__NoteSpan-fh5vw7-5 ifZUkO">, <!-- -->October 2024<!-- --> </span><span itemProp="lastModifiedTimestamp" class="Notesstyled__NoteSpan-fh5vw7-5 ifZUkO">- <!-- -->June 2024<!-- --> </span></div></div><div class="Notesstyled__Note-fh5vw7-2 kJMUgJ"><div class="Notesstyled__NoteTextContainer-fh5vw7-1 fecyUk"><span class="Notesstyled__NoteTitle-fh5vw7-3 cMQWbk">Note: </span><span itemProp="sourceOrganization" class="Notesstyled__NoteText-fh5vw7-4 jqVCzU">individuals of any age who watch video at least once per month via any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include Disney+, Hulu, Netflix, and YouTube</span></div></div><div class="Notesstyled__Note-fh5vw7-2 kJMUgJ"><div class="Notesstyled__NoteTextContainer-fh5vw7-1 fecyUk"><span class="Notesstyled__NoteTitle-fh5vw7-3 cMQWbk">Additional Note: </span><span itemProp="sourceOrganization" class="Notesstyled__NoteText-fh5vw7-4 jqVCzU">Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.</span></div></div><div class="Notesstyled__Note-fh5vw7-2 kJMUgJ"><div class="Notesstyled__NoteTextContainer-fh5vw7-1 fecyUk"><span class="Notesstyled__NoteTitle-fh5vw7-3 cMQWbk">Methodology: </span><span itemProp="sourceOrganization" class="Notesstyled__NoteText-fh5vw7-4 jqVCzU">Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.</span></div></div></div></div></div></div></div></div></div><div class="Collectionstyled__BecomeAClientMobileContainer-sc-1rozbmz-5 gRUZfo"><div 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