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href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fgoogle-my-business%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22Google+My+Business%3A+A+Guide+to+Google+Business+Profile%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fgoogle-my-business%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use 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Google Search and Google Maps.</p><p>Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information.</p><p>In this article, we’ll cover:</p><ul> <li>Why you should have a Google Business Profile for your business</li> <li>How to set up your Google Business Profile</li> <li>How to optimize your Google My Business profile</li> <li>Frequently asked questions</li></ul><p>To start, let’s cover the basics of Google Business Profile, formerly Google My Business.</p><h2 id="what-is-google-my-business-(now-known-as-google-business-profile)">What Is Google My Business (Now Known as Google Business Profile)? </h2><p>Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google Search, Google Maps, and Google Shopping.</p><p>Using this tool lets you connect with customers, post business updates, list products or services, and more.</p><p>Here’s what GBP looks like:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/fe/40/fe400a2237ac4d57780194271449ac59/thierry-alberni-description.webp" type="image/webp"/><img alt="Thierry Alberni business profile" data-original="https://static.semrush.com/blog/uploads/media/fe/40/fe400a2237ac4d57780194271449ac59/original.jpg" height="1015" loading="lazy" src="https://static.semrush.com/blog/uploads/media/fe/40/fe400a2237ac4d57780194271449ac59/thierry-alberni-description.jpg" width="1010"/></picture></figure><p>Even if you don’t have a storefront, you can still have an account so long as you have contact with customers.</p><p>For example, if you’re a plumber, you may only see customers at their homes. But you can still have a Google Business Profile. </p><h3 id="is-google-business-profile-free">Is Google Business Profile Free?</h3><p>It’s 100% free to create and manage your Google Business Profile.</p><p>And you can get a lot out of it without paying a cent.</p><h2 id="what-are-the-benefits-of-google-my-business">What Are the Benefits of Google My Business? </h2><p>There are three main benefits of maintaining a Google Business Profile:</p><ol> <li>Increase visibility on Google</li> <li>Gain credibility with reviews</li> <li>Share business information with customers</li></ol><p>Let’s look at each one in more detail.</p><div></div><h3 id="increase-visibility-on-google">Increase Visibility on Google</h3><p>When you search for a business in Google, you’ve probably noticed the map and accompanying list of businesses that can appear at the top of the search results. This is called the <a href="https://www.semrush.com/local/blog/google-3-pack/">"local pack"</a> or “map pack.”</p><p>Here’s what it looks like:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/94/b6/94b66d23c97bb2ec4529dfec1c4d3543/grocery-store-map-pack.webp" type="image/webp"/><img alt="grocery stores map pack in Google" data-original="https://static.semrush.com/blog/uploads/media/94/b6/94b66d23c97bb2ec4529dfec1c4d3543/original.jpg" height="502" loading="lazy" src="https://static.semrush.com/blog/uploads/media/94/b6/94b66d23c97bb2ec4529dfec1c4d3543/grocery-store-map-pack.jpg" width="1010"/></picture></figure><p>The local pack appears for location-specific queries (or search terms that suggest location, like “restaurants near me”). It includes Google Maps results and business information.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/49/c9/49c9775fa29ab6623ea997de2cc28ac4/local-search-results.webp" type="image/webp"/><img alt="local search results" data-original="https://static.semrush.com/blog/uploads/media/49/c9/49c9775fa29ab6623ea997de2cc28ac4/original.jpg" height="833" loading="lazy" src="https://static.semrush.com/blog/uploads/media/49/c9/49c9775fa29ab6623ea997de2cc28ac4/local-search-results.jpg" width="1010"/></picture></figure><p>Businesses with well-optimized Google Business Profiles are much more likely to appear in these results.</p><p>Mobile searches that include phrases like “where to buy” and “near me” have <a href="https://storage.googleapis.com/think/docs/think-with-google-2019-research-review.pdf" rel="nofollow">increased over 200%</a> in recent years.</p><p>These are considered “discovery searches.” Instead of looking for a particular brand, users are looking more generally for a category. </p><p>So if a user is physically near your business and searches for a general term like “restaurant,” your business is more likely to pop up as a geolocated result if it’s well-optimized (we’ll get into more optimization tips later).</p><p>Like this:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d1/fa/d1fa67c1bbb6b441e5c79fc3c4ddafb5/restaurants-map.webp" type="image/webp"/><img alt="restaurant map" data-original="https://static.semrush.com/blog/uploads/media/d1/fa/d1fa67c1bbb6b441e5c79fc3c4ddafb5/original.jpg" height="598" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d1/fa/d1fa67c1bbb6b441e5c79fc3c4ddafb5/restaurants-map.jpg" width="1010"/></picture></figure><h3 id="gain-credibility-with-reviews">Gain Credibility with Reviews</h3><p><a href="https://blog.smileback.com/how-to-expand-your-reach-and-increase-sales-with-google-reviews/" rel="nofollow">98% of users</a> read online reviews for local businesses. </p><p>The star rating next to business names on Google Maps (which ranges from 1-5) is a cumulation of reviews.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b0/93/b093296e565e5998e0276352b0799093/miku-vancouver-ratings.webp" type="image/webp"/><img alt="reviews for Miku Vancouver" data-original="https://static.semrush.com/blog/uploads/media/b0/93/b093296e565e5998e0276352b0799093/original.jpg" height="572" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b0/93/b093296e565e5998e0276352b0799093/miku-vancouver-ratings.jpg" width="1010"/></picture></figure><p>Reviews provide valuable feedback about your business. You can reply to reviews, which can help <a href="https://support.google.com/business/answer/3474050?hl=en&co=GENIE.Platform%3DAndroid">build trust with your customers</a>.</p><p>Customers don’t expect 100% perfect reviews, though. <a href="https://support.google.com/business/answer/3474122?hl=en">According to Google</a>, a mix of positive and negative reviews is actually more trustworthy.</p><p>Responding to reviews—both good and bad—is a great way to build trust and credibility with your current and future customers.</p><h3 id="share-business-information-with-customers">Share Business Information With Customers</h3><p>You can display your business hours, contact information, services, and more through your Google Business Profile.</p><p>Additionally, you can update your customers about temporary changes. For example, you can display holiday hours or mark your business as temporarily closed or fully reopened.</p><h2 id="how-to-set-up-your-google-business-profile-from-scratch">How to Set Up Your Google Business Profile From Scratch</h2><p>If your Business Profile already exists and you only need to claim it, skip these steps and head to the next section. If not you’re starting from scratch—follow along:</p><h3 id="step-1:-go-to-google-maps-and-add-your-business">Step 1: Go to Google Maps and Add Your Business</h3><p>To get started, navigate to <a href="https://www.google.com/maps/">Google Maps</a> and open the menu by hitting the button on the top left corner of the page.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/42/b4/42b4d0ef298241e4a1c8d9dea1d75657/google-maps-dropdown.webp" type="image/webp"/><img alt="Google Maps dropdown" data-original="https://static.semrush.com/blog/uploads/media/42/b4/42b4d0ef298241e4a1c8d9dea1d75657/original.jpg" height="720" loading="lazy" src="https://static.semrush.com/blog/uploads/media/42/b4/42b4d0ef298241e4a1c8d9dea1d75657/google-maps-dropdown.jpg" width="1010"/></picture></figure><p>On the menu, look for the “Add your business” button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/99/94/9994e48538f9e95577ddf936efe7b1ab/add-your-business-highlight.webp" type="image/webp"/><img alt="Add your business button" data-original="https://static.semrush.com/blog/uploads/media/99/94/9994e48538f9e95577ddf936efe7b1ab/original.jpg" height="837" loading="lazy" src="https://static.semrush.com/blog/uploads/media/99/94/9994e48538f9e95577ddf936efe7b1ab/add-your-business-highlight.jpg" width="1010"/></picture></figure><h3 id="step-2:-create-your-business-account">Step 2: Create Your Business Account</h3><p>If you already have a business account, simply sign into your account and skip this section.</p><p>If you don’t have an account, follow along to create a new one.</p><p>Click on the “Create account” button and choose “To manage my business” from the drop-down menu.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d1/28/d128398ea6350e1ae6e27a5a2f1ab27e/sign-in-manage-business.webp" type="image/webp"/><img alt="Sign into Google to manage your business" data-original="https://static.semrush.com/blog/uploads/media/d1/28/d128398ea6350e1ae6e27a5a2f1ab27e/original.jpg" height="1392" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d1/28/d128398ea6350e1ae6e27a5a2f1ab27e/sign-in-manage-business.jpg" width="1010"/></picture></figure><p>Then, fill out your information (e.g., your name, preferred username, etc.), and click the “Next” button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/65/36/6536dbece06da8de85978900520fefa3/create-google-account.webp" type="image/webp"/><img alt="Create your Google account" data-original="https://static.semrush.com/blog/uploads/media/65/36/6536dbece06da8de85978900520fefa3/original.jpg" height="1278" loading="lazy" src="https://static.semrush.com/blog/uploads/media/65/36/6536dbece06da8de85978900520fefa3/create-google-account.jpg" width="1010"/></picture></figure><p>After that, you’ll need to verify your identity with a phone number.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/75/df/75df074bce110ed263fc161d9f5197f9/verify-phone-number.webp" type="image/webp"/><img alt="Verify your phone number" data-original="https://static.semrush.com/blog/uploads/media/75/df/75df074bce110ed263fc161d9f5197f9/original.jpg" height="786" loading="lazy" src="https://static.semrush.com/blog/uploads/media/75/df/75df074bce110ed263fc161d9f5197f9/verify-phone-number.jpg" width="1010"/></picture></figure><p>Google will ask for a few more details, then send you to their terms and conditions page.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/58/54/585414c37de3e15b036f4034fede1fd8/gbp-setup.webp" type="image/webp"/><img alt="Google Business Profile setup" data-original="https://static.semrush.com/blog/uploads/media/58/54/585414c37de3e15b036f4034fede1fd8/original.jpg" height="1493" loading="lazy" src="https://static.semrush.com/blog/uploads/media/58/54/585414c37de3e15b036f4034fede1fd8/gbp-setup.jpg" width="1010"/></picture></figure><p>Hit the “Agree” button on the terms and conditions page to start setting up your profile.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ef/b8/efb8b93089450659d87cd8635c457551/agree-combining-data.webp" type="image/webp"/><img alt="agree to combining data" data-original="https://static.semrush.com/blog/uploads/media/ef/b8/efb8b93089450659d87cd8635c457551/original.jpg" height="1286" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ef/b8/efb8b93089450659d87cd8635c457551/agree-combining-data.jpg" width="1010"/></picture></figure><h3 id="step-3:-fill-out-your-business-name-and-category">Step 3: Fill Out Your Business Name and Category</h3><p>Now it’s time to set up your Business Profile. The first step is to choose your business name and category.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/22/dd/22ddafb766cb92254283abfe475d088f/start-building-business-profile.webp" type="image/webp"/><img alt="Start building your business profile" data-original="https://static.semrush.com/blog/uploads/media/22/dd/22ddafb766cb92254283abfe475d088f/original.jpg" height="779" loading="lazy" src="https://static.semrush.com/blog/uploads/media/22/dd/22ddafb766cb92254283abfe475d088f/start-building-business-profile.jpg" width="1010"/></picture></figure><p>First, type out your business name. As you type, Google will show you a list of existing businesses in its database.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0f/e0/0fe06333a199fd76776891a4c17d4aa7/business-name-angels-pizza.webp" type="image/webp"/><img alt="Adding business name" data-original="https://static.semrush.com/blog/uploads/media/0f/e0/0fe06333a199fd76776891a4c17d4aa7/original.jpg" height="823" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0f/e0/0fe06333a199fd76776891a4c17d4aa7/business-name-angels-pizza.jpg" width="1010"/></picture></figure><p>If your business is on the list, skip to the next step to learn how to claim your business. If it’s not, fully type out your business name.</p><p>Write your business name <strong>exactly as is</strong>. (Don’t try to stuff your business name with keywords, as Google may suspend your account. You’ll add relevant keywords in your Business Description later.)</p><p>Next, start typing out your business category and choose one from the list:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/69/58/6958fe7fa362d0784ab5062998a5774e/business-category-search.webp" type="image/webp"/><img alt="business category search" data-original="https://static.semrush.com/blog/uploads/media/69/58/6958fe7fa362d0784ab5062998a5774e/original.jpg" height="1486" loading="lazy" src="https://static.semrush.com/blog/uploads/media/69/58/6958fe7fa362d0784ab5062998a5774e/business-category-search.jpg" width="1010"/></picture></figure><p>Your business category tells Google what kind of business you have, making it more searchable.</p><p>You can always change your business category or add more categories later.</p><h3 id="step-4:-add-your-location">Step 4: Add Your Location</h3><p>Next, add a location if you have a physical location. While this is usually an optional step, some business categories, like “Restaurant,” require you to add a location.</p><p>If you don’t have a storefront, choose “no” to skip this step.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ea/3c/ea3cdd733bb1a1c1a64900556c5556ec/add-location.webp" type="image/webp"/><img alt="add a location" data-original="https://static.semrush.com/blog/uploads/media/ea/3c/ea3cdd733bb1a1c1a64900556c5556ec/original.jpg" height="739" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ea/3c/ea3cdd733bb1a1c1a64900556c5556ec/add-location.jpg" width="1010"/></picture></figure><p>If you choose “yes,” Google will ask you for your location’s address. Searchers will see your address on Google Maps, so make sure you enter an accurate location.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/7f/25/7f2582093f5b0a2e36ff713cef1ddd3b/whats-the-address.webp" type="image/webp"/><img alt="add your address" data-original="https://static.semrush.com/blog/uploads/media/7f/25/7f2582093f5b0a2e36ff713cef1ddd3b/original.jpg" height="847" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7f/25/7f2582093f5b0a2e36ff713cef1ddd3b/whats-the-address.jpg" width="1010"/></picture></figure><p>Google also uses your address to give you a list of potential duplicate listings.</p><p>If one of the duplicate listings is yours, skip to the next step to learn how to claim your business. If not, select “None of these.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/99/b5/99b520c88c9c750364c9be0d8ccb94b0/none-of-these-button.webp" type="image/webp"/><img alt="None of these button" data-original="https://static.semrush.com/blog/uploads/media/99/b5/99b520c88c9c750364c9be0d8ccb94b0/original.jpg" height="1486" loading="lazy" src="https://static.semrush.com/blog/uploads/media/99/b5/99b520c88c9c750364c9be0d8ccb94b0/none-of-these-button.jpg" width="1010"/></picture></figure><h3 id="step-5:-choose-your-service-area">Step 5: Choose Your Service Area</h3><p>This step will look different based on whether you added a business address.</p><p>If you added a business address, this step is optional. Google will ask you if you provide deliveries or home and office visits. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/2e/81/2e8123921d8357e929cf6b4651a36090/deliveries-yes-no.webp" type="image/webp"/><img alt="Adding business delivery information" data-original="https://static.semrush.com/blog/uploads/media/2e/81/2e8123921d8357e929cf6b4651a36090/original.jpg" height="823" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2e/81/2e8123921d8357e929cf6b4651a36090/deliveries-yes-no.jpg" width="1010"/></picture></figure><p>Choose “Yes” to tell searchers what areas are within your reach.</p><p>Choose “No” to skip to the next step.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/32/fc/32fc98565892235d5181fa999a07d20e/search-select-areas-highlight.webp" type="image/webp"/><img alt="search and select business areas" data-original="https://static.semrush.com/blog/uploads/media/32/fc/32fc98565892235d5181fa999a07d20e/original.jpg" height="1486" loading="lazy" src="https://static.semrush.com/blog/uploads/media/32/fc/32fc98565892235d5181fa999a07d20e/search-select-areas-highlight.jpg" width="1010"/></picture></figure><p>If you didn’t add a business address, then you can’t skip this step. Simply choose an area from Google’s suggestions or start typing the name of the area you serve.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8e/fe/8efe93e54289f3e46dc4e1aeb019e99f/search-select-areas.webp" type="image/webp"/><img alt="search and select business areas from Google's suggestions" data-original="https://static.semrush.com/blog/uploads/media/8e/fe/8efe93e54289f3e46dc4e1aeb019e99f/original.jpg" height="1410" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8e/fe/8efe93e54289f3e46dc4e1aeb019e99f/search-select-areas.jpg" width="1010"/></picture></figure><h3 id="step-6:-add-your-contact-information">Step 6: Add Your Contact Information</h3><p>Next, add your phone number and website URL, if you have one.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d3/ae/d3ae4da2f549b4faa9c6ded38b74c124/add-contact-info.webp" type="image/webp"/><img alt="add contact info" data-original="https://static.semrush.com/blog/uploads/media/d3/ae/d3ae4da2f549b4faa9c6ded38b74c124/original.jpg" height="823" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d3/ae/d3ae4da2f549b4faa9c6ded38b74c124/add-contact-info.jpg" width="1010"/></picture></figure><p>Searchers will find and contact you through your provided contact information, so double check that it’s correct.</p><h3 id="step-7:-opt-in-to-updates-and-recommendations">Step 7: Opt In to Updates and Recommendations</h3><p>Google will now ask if you’d like to opt in to updates and recommendations for your GBP. We recommend selecting “yes” so you can hear about best practices directly from Google.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0a/7e/0a7e6d5e4d623e1d82885fdfb8654d6e/yes-no-stay-in-the-know.webp" type="image/webp"/><img alt="Selecting "yes" or "no" for Google recommendations" data-original="https://static.semrush.com/blog/uploads/media/0a/7e/0a7e6d5e4d623e1d82885fdfb8654d6e/original.jpg" height="763" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0a/7e/0a7e6d5e4d623e1d82885fdfb8654d6e/yes-no-stay-in-the-know.jpg" width="1010"/></picture></figure><h3 id="step-8:-verify-your-listing">Step 8: Verify Your Listing</h3><p>Your Business Profile won’t become searchable until you verify it. So while you have the option to skip business verification during your initial setup, you’ll need to verify your listing eventually.</p><p>There are <a href="https://support.google.com/business/answer/7107242">five ways</a> to verify your listing:</p><ul> <li><strong>By phone</strong>. You’ll receive a Google automated call or text with your verification code.</li> <li><strong>By email</strong>. You will receive an email containing your verification code.</li> <li><strong>By postcard</strong>. You will receive a postcard at your registered address containing your verification code.</li> <li><strong>By video recording</strong>. Record a video that shows proof of location, your business equipment, and that you are indeed an authorized manager of the business.</li> <li><strong>By live video call</strong>. Show the same proof for the video recording, but on a live call with a support representative.</li></ul><p>Your verification options change depending on whether or not you’ve added a location. If you have a physical location, then you need to verify your business by postcard.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0a/0d/0a0de1537bffe39a3013cde96bd54bf4/postcard-by-mail.webp" type="image/webp"/><img alt="select postcard by mail" data-original="https://static.semrush.com/blog/uploads/media/0a/0d/0a0de1537bffe39a3013cde96bd54bf4/original.jpg" height="823" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0a/0d/0a0de1537bffe39a3013cde96bd54bf4/postcard-by-mail.jpg" width="1010"/></picture></figure><p>The postcard contains a five-digit code, which you’ll enter when logged into your account.</p><p>If your business doesn’t have a physical location, you will need to enter your personal address for verification purposes.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8e/20/8e20e0dc0c415a64da0144ca71bf4988/mailing-address-verify.webp" type="image/webp"/><img alt="Verify mailing address" data-original="https://static.semrush.com/blog/uploads/media/8e/20/8e20e0dc0c415a64da0144ca71bf4988/original.jpg" height="1486" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8e/20/8e20e0dc0c415a64da0144ca71bf4988/mailing-address-verify.jpg" width="1010"/></picture></figure><p>After which, you can choose between receiving a phone call, text message, or one of the “Other options.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e6/a9/e6a9b1ec8912892f9d03f445e32358cf/verify-more-options.webp" type="image/webp"/><img alt="more verification options" data-original="https://static.semrush.com/blog/uploads/media/e6/a9/e6a9b1ec8912892f9d03f445e32358cf/original.jpg" height="584" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e6/a9/e6a9b1ec8912892f9d03f445e32358cf/verify-more-options.jpg" width="1010"/></picture></figure><p>If the available verification options for your business don’t work for you, you can contact the Google Business Profile team through <a href="https://support.google.com/business/gethelp?visit_id=637379686170417903-1233523999&rd=1">their help center</a>.</p><h3 id="bonus-step:-add-more-information-&-opt-in-to-google-services">Bonus Step: Add More Information & Opt-in to Google Services</h3><p>After the verification step, Google will prompt you to add more information about your business and opt in to relevant services, based on the business category you chose.</p><p>You can add specific services you offer, set your hours, enable messaging, and more.</p><p>We recommend filling in as much as you can. After all, information like operating hours and business photos will help your potential customers reach you better.</p><p>Here are the optional steps where you can add more information or opt in to additional services:</p><h4 id="specific-services-you-offer">Specific Services You Offer</h4><p>Selecting certain business categories will allow you to specify what types of services you offer.</p><p>Marketing agencies, for example, can add “Telemarketing” as a service or create a custom service like “SEO.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d0/48/d048ee3e2eb71651416b053622b0083d/add-services.webp" type="image/webp"/><img alt="add services" data-original="https://static.semrush.com/blog/uploads/media/d0/48/d048ee3e2eb71651416b053622b0083d/original.jpg" height="737" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d0/48/d048ee3e2eb71651416b053622b0083d/add-services.jpg" width="1010"/></picture></figure><h4 id="operating-days-and-hours">Operating Days and Hours</h4><p>Next, you will need to add your business’s operating days and hours.</p><p>Select all the days of the week that your store is open. Then, set opening and closing times per day that you set to “Open.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/57/26/5726235cc2e7133d528d086f77fdedbc/add-store-hours.webp" type="image/webp"/><img alt="Add business hours" data-original="https://static.semrush.com/blog/uploads/media/57/26/5726235cc2e7133d528d086f77fdedbc/original.jpg" height="1486" loading="lazy" src="https://static.semrush.com/blog/uploads/media/57/26/5726235cc2e7133d528d086f77fdedbc/add-store-hours.jpg" width="1010"/></picture></figure><h4 id="messaging-through-google">Messaging Through Google</h4><p>Google has a feature that allows searchers to message you directly from your Google My Business listing. We recommend only enabling it if you regularly monitor your Google business account.</p><p>To do so, toggle the “Accept Messages” option found on the “Add messaging” page.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/54/f1/54f18db28a3e9734b9595f3f035ecf9b/add-messaging.webp" type="image/webp"/><img alt="add messaging" data-original="https://static.semrush.com/blog/uploads/media/54/f1/54f18db28a3e9734b9595f3f035ecf9b/original.jpg" height="823" loading="lazy" src="https://static.semrush.com/blog/uploads/media/54/f1/54f18db28a3e9734b9595f3f035ecf9b/add-messaging.jpg" width="1010"/></picture></figure><p>Even if you disable messaging through Google, your potential customers will still be able to contact you through the contact information you’ve provided.</p><h4 id="business-description">Business Description</h4><p>Google gives you 750 characters to briefly describe your business.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/3b/2f/3b2f8bc98ceb54f72833face067f1fd9/add-business-description.webp" type="image/webp"/><img alt="add business description" data-original="https://static.semrush.com/blog/uploads/media/3b/2f/3b2f8bc98ceb54f72833face067f1fd9/original.jpg" height="823" loading="lazy" src="https://static.semrush.com/blog/uploads/media/3b/2f/3b2f8bc98ceb54f72833face067f1fd9/add-business-description.jpg" width="1010"/></picture></figure><p>According to <a href="https://support.google.com/business/answer/3038177#description&zippy=%2Cbusiness-description">their guidelines</a>, your business description should include:</p><ul> <li>Your products or services</li> <li>Your unique selling point</li> <li>Your history</li> <li>Anything else searchers might find helpful</li></ul><p>After you write your business description, run it through a spelling and grammar checker like Grammarly. <a href="https://www.callrail.com/blog/google-my-business-listing-suspended/" rel="nofollow">Google may suspend</a> Google Business Profiles due to errors in your business name or profile.</p><p>Other things you should avoid in your business description are:</p><ul> <li>Offensive content</li> <li>Links</li> <li>HTML code (make sure everything is in plain text)</li> <li>Sale announcements</li></ul><div></div><h4 id="business-photos">Business Photos</h4><p>Add photos of your business to show your customers what your space looks like, what products you sell, and more.</p><p>You can add specific photos based on your business category. For example, restaurants can add photos of their menu and specific dishes.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/54/aa/54aa7291a8e59ca98e73edb8d2a9a037/add-photos-dishes.webp" type="image/webp"/><img alt="add photos of restaurant dishes" data-original="https://static.semrush.com/blog/uploads/media/54/aa/54aa7291a8e59ca98e73edb8d2a9a037/original.jpg" height="1486" loading="lazy" src="https://static.semrush.com/blog/uploads/media/54/aa/54aa7291a8e59ca98e73edb8d2a9a037/add-photos-dishes.jpg" width="1010"/></picture></figure><p>Adding photos to your profile makes your business look <a href="https://support.google.com/business/answer/6103862?hl=en#:~:text=To%20help%20complete%20your%20Business,you%20verify%20your%20Business%20Profile.">more attractive to customers</a>.</p><p>It gives them a genuine idea of what your business looks like—and can even expand your reach—without running ads or trying to sell something.</p><p>We’ll cover additional tips on GBP images later.</p><h4 id="google-ads">Google Ads</h4><p>Lastly, you can set up <a href="https://www.semrush.com/blog/google-advertising/">Google Ads</a>. But this isn’t required, and it will not impact how often your business shows up in the free organic search results.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/61/33/61335b8c1aab98b41ab88a9efb15ebdd/advertise-minutes.webp" type="image/webp"/><img alt="set up Google Ads" data-original="https://static.semrush.com/blog/uploads/media/61/33/61335b8c1aab98b41ab88a9efb15ebdd/original.jpg" height="823" loading="lazy" src="https://static.semrush.com/blog/uploads/media/61/33/61335b8c1aab98b41ab88a9efb15ebdd/advertise-minutes.jpg" width="1010"/></picture></figure><h2 id="how-to-claim-an-existing,-unverified-listing">How to Claim an Existing, Unverified Listing</h2><p>Google auto-generates and updates business information all on its own. So an unmanaged, unverified listing of your business may already exist within Google’s database.</p><p>All you need to do is claim your listing and add it to your dashboard.</p><p>Claiming your listing will allow you to keep your business information accurate, make announcements, and respond to customer reviews and questions.</p><p>Here’s how to do it in four easy steps:</p><h3 id="step-1:-search-for-your-business-on-google-maps">Step 1: Search For Your Business on Google Maps</h3><p>First, go to <a href="https://www.google.com/maps">Google Maps</a> and search for your business name.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/93/06/9306ea9d891a1558c547851385475217/white-springs-cafe-map-pack.webp" type="image/webp"/><img alt="White Springs Cafe business profile resutls" data-original="https://static.semrush.com/blog/uploads/media/93/06/9306ea9d891a1558c547851385475217/original.jpg" height="1209" loading="lazy" src="https://static.semrush.com/blog/uploads/media/93/06/9306ea9d891a1558c547851385475217/white-springs-cafe-map-pack.jpg" width="1010"/></picture></figure><p>If you don’t find your business within Maps, then the listing probably doesn’t exist. In which case, you need to create one from scratch. (See the previous section for a step-by-step guide.)</p><h3 id="step-2:-look-for-the-“claim-this-business”-button">Step 2: Look for the “Claim this Business” Button</h3><p>After finding your business in Google Maps, look for the “Claim this business” button or “Own this business?” link.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/24/a6/24a6a37c8b4b2e6b8b83c863b26597a3/claim-this-business.webp" type="image/webp"/><img alt="Claim this business buttons" data-original="https://static.semrush.com/blog/uploads/media/24/a6/24a6a37c8b4b2e6b8b83c863b26597a3/original.jpg" height="1306" loading="lazy" src="https://static.semrush.com/blog/uploads/media/24/a6/24a6a37c8b4b2e6b8b83c863b26597a3/claim-this-business.jpg" width="1010"/></picture></figure><p>If you can’t find either of those buttons, then one of two things has happened:</p><ul> <li><strong>The listing is already verified</strong>. To claim a verified listing, you need to get in touch with the existing business manager. Skip to the next section for a complete step-by-step guide.</li> <li><strong>You are already the profile manager</strong>. Log into your Google account and head to your <a href="https://business.google.com/locations">Business Profile Manager</a> dashboard to see if the listing has already been assigned to your account.</li></ul><h3 id="step-3:-click-“manage-now”">Step 3: Click “Manage Now”</h3><p>On the next page, you’ll see a “Manage now” button. If you’re sure the listing is your business, hit the button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/5b/4d/5b4de747896bee53cd4daef2d5bf8d70/manage-now-button.webp" type="image/webp"/><img alt="Manage now button" data-original="https://static.semrush.com/blog/uploads/media/5b/4d/5b4de747896bee53cd4daef2d5bf8d70/original.jpg" height="963" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5b/4d/5b4de747896bee53cd4daef2d5bf8d70/manage-now-button.jpg" width="1010"/></picture></figure><p>If you realize the business is not yours, click “I own or manage another business” to create a new listing.</p><h3 id="step-4:-verify-your-business">Step 4: Verify Your Business</h3><p>Verifying your business proves to Google that you indeed manage the business listing that you are trying to claim.</p><p>Google will only allow you to manage your listing—i.e., respond to reviews or edit information—after you verify ownership.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a5/73/a5731744df6d65cd4a5f0a28645e27da/choose-way-to-verify.webp" type="image/webp"/><img alt="Choose a way to verify your business profile" data-original="https://static.semrush.com/blog/uploads/media/a5/73/a5731744df6d65cd4a5f0a28645e27da/original.jpg" height="1447" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a5/73/a5731744df6d65cd4a5f0a28645e27da/choose-way-to-verify.jpg" width="1010"/></picture></figure><p>Again, you can verify your listing by phone, email, postcard, recorded call, or live call.</p><p>After you verify that the business listing is indeed yours, you will be able to manage it through your <a href="https://business.google.com/locations">GBP Manager dashboard</a>.</p><h2 id="how-to-request-access-to-a-gbp-managed-by-someone-else">How to Request Access to a GBP Managed by Someone Else</h2><p>If you can’t find the “Claim this Business” button on your existing business listing, then it’s probably already being managed by another account.</p><p>Here’s how you can reclaim the profile in three steps:</p><h3 id="step-1:-go-to-the-create-page">Step 1: Go to the Create Page</h3><p>Head to the <a href="https://business.google.com/create">Create page</a> and search for your business.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a1/e2/a1e2326e3e2c85de962118c0a27c2c88/find-manage-business.webp" type="image/webp"/><img alt="Find and manage your business" data-original="https://static.semrush.com/blog/uploads/media/a1/e2/a1e2326e3e2c85de962118c0a27c2c88/original.jpg" height="1030" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a1/e2/a1e2326e3e2c85de962118c0a27c2c88/find-manage-business.jpg" width="1010"/></picture></figure><p>You should see a drop-down menu filled with existing listings in the Google database. Select the business listing that you want to claim.</p><h3 id="step-2:-request-access">Step 2: Request Access</h3><p>Google will confirm that the listing you want to claim is owned by another email address.</p><p>If the email address is yours, sign into it and you should gain access to the listing. If you’ve lost that email address’s log-in information, check out <a href="https://www.google.com/accounts/recovery?_ga=2.68562577.1082919003.1655879867-914198180.1655879867">Google’s Account Recovery guide</a>.</p><p>If the email address isn’t yours, hit the “Request Access” button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/96/33/9633cc1515cb9becd9130e36790794c4/request-access.webp" type="image/webp"/><img alt="request access button" data-original="https://static.semrush.com/blog/uploads/media/96/33/9633cc1515cb9becd9130e36790794c4/original.jpg" height="1010" loading="lazy" src="https://static.semrush.com/blog/uploads/media/96/33/9633cc1515cb9becd9130e36790794c4/request-access.jpg" width="1010"/></picture></figure><h3 id="step-3:-fill-out-the-form">Step 3: Fill Out the Form</h3><p>Google will then ask you to fill out a few personal details, including your name, contact number, the level of access you require, and your relationship to the business.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/58/bc/58bc148300729b6054dcca412eae5459/request-access-business.webp" type="image/webp"/><img alt="Request access to a business" data-original="https://static.semrush.com/blog/uploads/media/58/bc/58bc148300729b6054dcca412eae5459/original.jpg" height="1948" loading="lazy" src="https://static.semrush.com/blog/uploads/media/58/bc/58bc148300729b6054dcca412eae5459/request-access-business.jpg" width="1010"/></picture></figure><p>After you hit submit, the account holder who’s managing your listing will receive your request. They then have three days to either grant you access to the profile or reject your request.</p><p>If you don’t hear back, you might have been granted permission to claim your profile yourself. Go to your <a href="https://business.google.com/locations">GBP manager dashboard</a> and look for the option to claim your business.</p><p>Google will grant you full management access to your new business listing seven days after you become the new owner.</p><h2 id="how-to-optimize-your-google-my-business-profile">How To Optimize Your Google My Business Profile</h2><p>Now that you’ve set up or claimed your listing, it’s time to optimize it. Here are ongoing steps you can follow to maintain a well-optimized Google Business Profile.</p><h3 id="review-nap-consistency">Review NAP Consistency</h3><p>NAP is the most important information in your Google My Business profile. It stands for name, address, and phone number.</p><p>NAP consistency helps potential customers identify and find your business. It’s crucial to keep this information consistent anywhere your business appears online to avoid confusion.</p><p>Start by making sure everything is correct in your business account.</p><p>Google for your business name. (Make sure you’re logged in.) You’ll see an option to view your profile.</p><p>Click on it.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0d/5d/0d5d4bc73104a743cf1b5a62fa4cbbb8/982bdab6b7843c25dc232676a656a5a3/r8ZL_w6OHHay2XIKNsFa2LCTVOSmt17zWNsCU3rO7AjZRPeJgzgCE-r06grliAjlykp_rzH5s8ARBIJVKIbo9qP3jDocu4Vr8ScmTBm1fYOYeyphnzpiHZ7wel8pyX9HCfJelD9xd914iGrFtD11kcA.webp" type="image/webp"/><img alt="View Google My Business profile" data-original="https://static.semrush.com/blog/uploads/media/0d/5d/0d5d4bc73104a743cf1b5a62fa4cbbb8/982bdab6b7843c25dc232676a656a5a3/original.jpeg" height="599" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0d/5d/0d5d4bc73104a743cf1b5a62fa4cbbb8/982bdab6b7843c25dc232676a656a5a3/r8ZL_w6OHHay2XIKNsFa2LCTVOSmt17zWNsCU3rO7AjZRPeJgzgCE-r06grliAjlykp_rzH5s8ARBIJVKIbo9qP3jDocu4Vr8ScmTBm1fYOYeyphnzpiHZ7wel8pyX9HCfJelD9xd914iGrFtD11kcA.jpeg" width="1010"/></picture></figure><p>Then, click on the “<strong>Edit profile</strong>” button. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ec/59/ec592a6becda4894572b50d5c36ed809/7c8631b0057722fe5831607864e16f6f/4bpa1Tbr1lMOLIVadrTz6OIyTtzsgUpaEo2kpEPzwU8NUo88N4OHMwKZ1TWrbxWSYapxv346WHcaVuLfInW8Ts_PjIVMGIKOJPcfrsPRzj9dPxPYKeYj9F7pteJccCo9DJAxWXxVDPYpmJ364uz8I3o.webp" type="image/webp"/><img alt="“Edit profile” button selected on Google My Business dashboard" data-original="https://static.semrush.com/blog/uploads/media/ec/59/ec592a6becda4894572b50d5c36ed809/7c8631b0057722fe5831607864e16f6f/original.jpeg" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ec/59/ec592a6becda4894572b50d5c36ed809/7c8631b0057722fe5831607864e16f6f/4bpa1Tbr1lMOLIVadrTz6OIyTtzsgUpaEo2kpEPzwU8NUo88N4OHMwKZ1TWrbxWSYapxv346WHcaVuLfInW8Ts_PjIVMGIKOJPcfrsPRzj9dPxPYKeYj9F7pteJccCo9DJAxWXxVDPYpmJ364uz8I3o.jpeg" width="1010"/></picture></figure><p>A new window will open. Check that your business name, address, and phone number are accurate.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e3/a2/e3a2712b32ca106c0df31d4bba45e67a/789c4e32b03fb053e7202e139ece9c41/CTKaVmYvC8Nr7Di-kCj4AYlfNLzPh1Gjn3jIS-KF_s9gzss9AX0xVUgcLeMRMnyYH68iS7nY5kkVJ_ZJRmFAYvux6Jo1vxki6CcP7fZ5Q5kb-h1ZPbsa0iWzR3y-Gl3UFAvPGX6Relb8hXHLFL0auZ4.webp" type="image/webp"/><img alt="Business profile information page" data-original="https://static.semrush.com/blog/uploads/media/e3/a2/e3a2712b32ca106c0df31d4bba45e67a/789c4e32b03fb053e7202e139ece9c41/original.jpeg" height="1412" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e3/a2/e3a2712b32ca106c0df31d4bba45e67a/789c4e32b03fb053e7202e139ece9c41/CTKaVmYvC8Nr7Di-kCj4AYlfNLzPh1Gjn3jIS-KF_s9gzss9AX0xVUgcLeMRMnyYH68iS7nY5kkVJ_ZJRmFAYvux6Jo1vxki6CcP7fZ5Q5kb-h1ZPbsa0iWzR3y-Gl3UFAvPGX6Relb8hXHLFL0auZ4.jpeg" width="1010"/></picture></figure><p>In addition to your Google Business Profile, you might also have NAP information on popular directories like Yelp or Tripadvisor.</p><p>It’s also important to ensure that your NAP information on these directories matches what you have listed in your Google Business Profile.</p><p>While you can manually check individual references one by one and make changes where required, it’s inefficient.</p><p>To save time and resources on admin, use a tool like Semrush’s <a href="https://www.semrush.com/listings-management/start/start/start/" style="text-decoration:none">Listing Management</a>. </p><p>Open the tool and enter your business name. The tool will detect your business information automatically.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/59/48/5948d5b363c76f71630a55aba8190260/3e43d80e387be631abbb1a8dc69410c7/hxCXxA8MBL51YSL1qHKqYcik8Q-JBYEhC8mBCP5cpylblBGxMniMJCkIlGCidBEO8hJZOGIVIzTzYCXUtZht1snH9NNDaD0fCb2avOqd78ViV9vntr_tBGiNThWbrJEpVJ-4Fr06PMrx6YL3gNzXhBs.webp" type="image/webp"/><img alt="Semrush's Listing Management tool" data-original="https://static.semrush.com/blog/uploads/media/59/48/5948d5b363c76f71630a55aba8190260/3e43d80e387be631abbb1a8dc69410c7/original.jpeg" height="828" loading="lazy" src="https://static.semrush.com/blog/uploads/media/59/48/5948d5b363c76f71630a55aba8190260/3e43d80e387be631abbb1a8dc69410c7/hxCXxA8MBL51YSL1qHKqYcik8Q-JBYEhC8mBCP5cpylblBGxMniMJCkIlGCidBEO8hJZOGIVIzTzYCXUtZht1snH9NNDaD0fCb2avOqd78ViV9vntr_tBGiNThWbrJEpVJ-4Fr06PMrx6YL3gNzXhBs.jpeg" width="1010"/></picture></figure><p>Click on it. Then, go to the “<strong>Locations</strong>” tab and click on “<strong>Live listings</strong>”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a6/bb/a6bb582a63af6a9979fa3a7b30ff3f04/a84643b360b6983ced6801e9a63cf823/1_Uh0nuGSqkV0vRZyN8h12STibBosS5tYjE7qy1Qiq95joW5cm9--L_0oh3_dRLEP92Q02_FGbri5FqtiWYXOgvqLgn4E6gnHgAufUCxM6QPq7D3zaHiukS3o6-Qn-gSYGTGl5yGe-iB1P9jF4lQid0.webp" type="image/webp"/><img alt="Listing Management locations tab" data-original="https://static.semrush.com/blog/uploads/media/a6/bb/a6bb582a63af6a9979fa3a7b30ff3f04/a84643b360b6983ced6801e9a63cf823/original.jpeg" height="587" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a6/bb/a6bb582a63af6a9979fa3a7b30ff3f04/a84643b360b6983ced6801e9a63cf823/1_Uh0nuGSqkV0vRZyN8h12STibBosS5tYjE7qy1Qiq95joW5cm9--L_0oh3_dRLEP92Q02_FGbri5FqtiWYXOgvqLgn4E6gnHgAufUCxM6QPq7D3zaHiukS3o6-Qn-gSYGTGl5yGe-iB1P9jF4lQid0.jpeg" width="1010"/></picture></figure><p>You’ll see your NAP information across dozens of online directories. The tool will also highlight any inconsistencies found.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a9/d2/a9d22c94d80b716fce208babf5be720c/fe31d7bbe51c410937ea5af74ed5521a/wSVHonCHh7VPH4U4wYBuwFZy4MGmvy9K2_sfOCjbXcjNXzgHLFBBl84HsNf7CRhZsfSrO70AWt3155mdiHv72uJAOfO7wDT_iMVsbLPJ4PKyxozzUBTMTdAUrQssl9xbRBdG_Xbmt5o75K0D74L6Wp4.webp" type="image/webp"/><img alt="NAP information list" data-original="https://static.semrush.com/blog/uploads/media/a9/d2/a9d22c94d80b716fce208babf5be720c/fe31d7bbe51c410937ea5af74ed5521a/original.jpeg" height="1301" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a9/d2/a9d22c94d80b716fce208babf5be720c/fe31d7bbe51c410937ea5af74ed5521a/wSVHonCHh7VPH4U4wYBuwFZy4MGmvy9K2_sfOCjbXcjNXzgHLFBBl84HsNf7CRhZsfSrO70AWt3155mdiHv72uJAOfO7wDT_iMVsbLPJ4PKyxozzUBTMTdAUrQssl9xbRBdG_Xbmt5o75K0D74L6Wp4.jpeg" width="1010"/></picture></figure><p>Many SEOs also use a strategy called <a href="https://www.callrail.com/blog/call-tracking-google-my-business/" style="text-decoration:none">call tracking</a>, or using different phone numbers that forward to your business phone number. By doing this, you can track which channel the call came from.</p><p>Here’s how you use call tracking without negatively impacting NAP consistency:</p><p>Head back to the “<strong>Edit profile</strong>” option in your Google My Business profile. And go to the phone number section.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0f/ba/0fbaf1b5362cc9a77b2cd602b930b7f3/97776aaa7ffcd4549a32aa7c87b39af7/4rwa1m8eBjtpB7JImA-fbcUEfwVNihcU1wOLgkDAl2ehkT2a03dedq5wxwE84KJAIaEavmHo2o3joUdr7iVD5ZThggvTn5oi_7IqRWQic5slQoTrUBnSmnNOeIciugovaFytnF3vMzTYf4ffuL14pJM.webp" type="image/webp"/><img alt="Phone number section in Google My Business profile" data-original="https://static.semrush.com/blog/uploads/media/0f/ba/0fbaf1b5362cc9a77b2cd602b930b7f3/97776aaa7ffcd4549a32aa7c87b39af7/original.jpeg" height="1080" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0f/ba/0fbaf1b5362cc9a77b2cd602b930b7f3/97776aaa7ffcd4549a32aa7c87b39af7/4rwa1m8eBjtpB7JImA-fbcUEfwVNihcU1wOLgkDAl2ehkT2a03dedq5wxwE84KJAIaEavmHo2o3joUdr7iVD5ZThggvTn5oi_7IqRWQic5slQoTrUBnSmnNOeIciugovaFytnF3vMzTYf4ffuL14pJM.jpeg" width="1010"/></picture></figure><p>Add your call tracking number as the “primary phone” option and your standard business phone number as an “additional phone” number.</p><p>By adding your main phone line as an additional number, it will remain connected to your business without messing up your NAP consistency.</p><div></div><h3 id="write-a-business-description">Write a Business Description</h3><p>Business descriptions give you space to provide information about products and services, as well as the history of your business.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/4b/d4/4bd4408e4c8392e5a0e056e2a94c4775/aritzia-description.webp" type="image/webp"/><img alt="Aritzia business description" data-original="https://static.semrush.com/blog/uploads/media/4b/d4/4bd4408e4c8392e5a0e056e2a94c4775/original.jpg" height="1999" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4b/d4/4bd4408e4c8392e5a0e056e2a94c4775/aritzia-description.jpg" width="1010"/></picture></figure><p><a href="https://support.google.com/business/answer/3038177?hl=en" style="text-decoration:none">Google recommends</a> that you use your Business Description to provide helpful information about your products and services. As well as the mission and history of your business.</p><p>Focus on providing a relevant description rather than trying to cram in as many keywords as possible. </p><p>Here are some additional tips from Google on what not to include in your business description:</p><ul> <li>Inaccurate or confusing information</li> <li>Profane language</li> <li>Specials or promotions</li> <li>Misspellings, gibberish, or gimmicky character use</li></ul><p>For more information, read the full list of guidelines for <a href="https://support.google.com/business/answer/3038177" style="text-decoration:none">representing your business on Google</a>.</p><h3 id="add-images-to-your-listing">Add Images to Your Listing</h3><p>Now that you have a Business Description, it’s time to add some images to help you stand out. </p><p>First, set a profile photo (usually your logo) and a cover photo that best represents your business. You can also upload additional <a href="https://support.google.com/business/answer/6123536" style="text-decoration:none">business photos</a> to your Google My Business listing. </p><p>Some examples of business photos to add include: exterior photos, interior photos, product photos, photos of your team at work, and common areas.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b4/58/b45864e2001a6ea839b73e177481d3e7/lululemon-pin.webp" type="image/webp"/><img alt="Lululemon business listing" data-original="https://static.semrush.com/blog/uploads/media/b4/58/b45864e2001a6ea839b73e177481d3e7/original.jpg" height="928" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b4/58/b45864e2001a6ea839b73e177481d3e7/lululemon-pin.jpg" width="1010"/></picture></figure><p>Here are Google Business Profile’s <a href="https://support.google.com/business/answer/6103862?hl=en#:~:text=Photo%20guidelines&text=Size%3A%20Between%2010%20KB%20and,or%20excessive%20use%20of%20filters." style="text-decoration:none">guidelines about the size of the photos</a>:</p><ul> <li>File size: Between 10 KB and 5 MB</li> <li>Profile photo: 250 x 250 px</li> <li>Cover photo: 1080 x 608 px</li> <li>Google posts: 1200 x 900 px</li> <li>Business photos: 720 x 720 px</li> <li>Format: JPG or PNG</li></ul><h3 id="create-google-posts">Create Google Posts</h3><p>Share offers, events, products, and services directly to Google Search and Maps via Google Posts. You can find them toward the bottom of the Business Profile in the “Updates” section.</p><p>Here’s what they look like:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e6/d5/e6d5e689be22348b1f50589b988d1ee7/embed-social-posts.webp" type="image/webp"/><img alt="EmbedSocial Google Posts" data-original="https://static.semrush.com/blog/uploads/media/e6/d5/e6d5e689be22348b1f50589b988d1ee7/original.jpg" height="1941" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e6/d5/e6d5e689be22348b1f50589b988d1ee7/embed-social-posts.jpg" width="1010"/></picture></figure><p>Posts can include text, photos, or videos. Here are the types of Google Posts you can create:</p><ul> <li><strong>Offers</strong>: Promotional sales or offers from your business. Include a title, start and end date, and photo or video. Can also include a coupon code, link, and offer details.</li> <li><strong>What’s New</strong>: General updates about your business (or links to recent blog posts). Can include a photo or video, description, and action button.</li> <li><strong>Events</strong>: Event promotion for your business. Requires a title, start and end dates, and a time. Can include a description, photo or video, and an action button.</li></ul><p>Here’s how to create a post:</p><p>Step 1: Click on the “<strong>Add update</strong>” button for your business profile.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/45/3b/453b77e5ec8a559b406cd0fa5b9e640b/e70f14602aa49d3e703b0fa1363f52c6/nrHcuLIX_YdrMIEp2GPWKAzREeF0YiZM_Qpl7fh1pdgLfjddBVz8vKGGUazq2EtuFeRHNMQY-fdtumVhOHQcN5McgA7X5b6IBer6yfyA5h2EehgX-4vzU88wsTzhYofmZa6RaKVszUtvGlaoKTO4pzo.webp" type="image/webp"/><img alt="“Add update” button selected on Google My Business dashboard" data-original="https://static.semrush.com/blog/uploads/media/45/3b/453b77e5ec8a559b406cd0fa5b9e640b/e70f14602aa49d3e703b0fa1363f52c6/original.jpeg" height="554" loading="lazy" src="https://static.semrush.com/blog/uploads/media/45/3b/453b77e5ec8a559b406cd0fa5b9e640b/e70f14602aa49d3e703b0fa1363f52c6/nrHcuLIX_YdrMIEp2GPWKAzREeF0YiZM_Qpl7fh1pdgLfjddBVz8vKGGUazq2EtuFeRHNMQY-fdtumVhOHQcN5McgA7X5b6IBer6yfyA5h2EehgX-4vzU88wsTzhYofmZa6RaKVszUtvGlaoKTO4pzo.jpeg" width="1010"/></picture></figure><p>Step 2: Click on “Add update” once again.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e5/8e/e58e244838817f3e23e68594515f7f48/979e46a6f71a9c0672df00fd759777e0/IrQPcX_H4TWfDnj_KME1XiWGRB6EeLFTvkRbtoEW0yP6hgn2UbGUhCgQjxZwNhmBBIUlYTexSUEjz5vjwLX-p3LwrngTFtNm5Qkrgx4XvnJtyyc3xCHQgKIQzFZCt4Bvw4vpkJDB2Yv5oxCAPsAu_LY.webp" type="image/webp"/><img alt=""Add update" option selected" data-original="https://static.semrush.com/blog/uploads/media/e5/8e/e58e244838817f3e23e68594515f7f48/979e46a6f71a9c0672df00fd759777e0/original.jpeg" height="636" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e5/8e/e58e244838817f3e23e68594515f7f48/979e46a6f71a9c0672df00fd759777e0/IrQPcX_H4TWfDnj_KME1XiWGRB6EeLFTvkRbtoEW0yP6hgn2UbGUhCgQjxZwNhmBBIUlYTexSUEjz5vjwLX-p3LwrngTFtNm5Qkrgx4XvnJtyyc3xCHQgKIQzFZCt4Bvw4vpkJDB2Yv5oxCAPsAu_LY.jpeg" width="1010"/></picture></figure><p>Step 3: Write your post in the “Add a description” box and click “<strong>Add photos</strong>” to add images.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/91/3e/913ebbb1f16383c94949506821d9569a/3f150369370448099c771285b4bcc986/6ib-Lb_FCuAvA74g1UVOUK7qxb-W1rulkT4rzMolxxcLANtwAyT3xlyw7Ymnaichm-n7j5NFTMQ44M1OI0cFg3l_vCfw5XwHLdtBI3KonxCjh4MwAYO0U_K5_bmJ1Wlp5r4zPYYMa5M3rRxRt1TRdmk.webp" type="image/webp"/><img alt="Add an update description and images" data-original="https://static.semrush.com/blog/uploads/media/91/3e/913ebbb1f16383c94949506821d9569a/3f150369370448099c771285b4bcc986/original.jpeg" height="908" loading="lazy" src="https://static.semrush.com/blog/uploads/media/91/3e/913ebbb1f16383c94949506821d9569a/3f150369370448099c771285b4bcc986/6ib-Lb_FCuAvA74g1UVOUK7qxb-W1rulkT4rzMolxxcLANtwAyT3xlyw7Ymnaichm-n7j5NFTMQ44M1OI0cFg3l_vCfw5XwHLdtBI3KonxCjh4MwAYO0U_K5_bmJ1Wlp5r4zPYYMa5M3rRxRt1TRdmk.jpeg" width="1010"/></picture></figure><p>Step 4: If you want, you can add a button to make it easier for customers to get to your website, place an order, or take other actions.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/11/56/1156c2fe369e0228df5a37f9aea2a171/741f3c12d50703199afd5a079d449a97/VCnZGJ9KLa9LqFLH4tD8X6L-PpRJDQQIal1XKqWqJAW9_KASV5aIRIw3WklI4MFF3jcEH4xN32PHA4IyJD2KEAX65I-pUGvytcvPqYlPlP1_QsBtB_rp_mM_K_nkvERKW1nyd4vWhN2Kbc9J5aQihfQ.webp" type="image/webp"/><img alt=""Add a button" drop-down menu" data-original="https://static.semrush.com/blog/uploads/media/11/56/1156c2fe369e0228df5a37f9aea2a171/741f3c12d50703199afd5a079d449a97/original.jpeg" height="1042" loading="lazy" src="https://static.semrush.com/blog/uploads/media/11/56/1156c2fe369e0228df5a37f9aea2a171/741f3c12d50703199afd5a079d449a97/VCnZGJ9KLa9LqFLH4tD8X6L-PpRJDQQIal1XKqWqJAW9_KASV5aIRIw3WklI4MFF3jcEH4xN32PHA4IyJD2KEAX65I-pUGvytcvPqYlPlP1_QsBtB_rp_mM_K_nkvERKW1nyd4vWhN2Kbc9J5aQihfQ.jpeg" width="1010"/></picture></figure><p>After you choose the type of button you want, you’ll have to add a link. This is where visitors will go when they click the button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/f4/20/f4207e1d6c6dfb168a39d15bffcd8fcb/d410ccc3f2efb118b620a88e3574cd86/DC_bB9z8krP4z1_E1cC0IV2moyjrxmg4H_uTYnYyoeTxt72bNBri7FFc_wp2tJrmQTbKAEHT6JOr-qyxXASgctH86dZOlnre08ik3D5D3fTSfqbA9IW_ND6K03sAkpo_IlmxOsb924cK0yH5P30_v2A.webp" type="image/webp"/><img alt=""www.yourbusiness.com/ordernow" added under link for your button" data-original="https://static.semrush.com/blog/uploads/media/f4/20/f4207e1d6c6dfb168a39d15bffcd8fcb/d410ccc3f2efb118b620a88e3574cd86/original.jpeg" height="1053" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f4/20/f4207e1d6c6dfb168a39d15bffcd8fcb/d410ccc3f2efb118b620a88e3574cd86/DC_bB9z8krP4z1_E1cC0IV2moyjrxmg4H_uTYnYyoeTxt72bNBri7FFc_wp2tJrmQTbKAEHT6JOr-qyxXASgctH86dZOlnre08ik3D5D3fTSfqbA9IW_ND6K03sAkpo_IlmxOsb924cK0yH5P30_v2A.jpeg" width="1010"/></picture></figure><p>Step 5: Click the “<strong>Preview</strong>” button at the bottom right corner of your window to see what your post will look like when it’s live.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/1d/57/1d5775af57bc4a75ecdf683462b20471/f1efe9300e5a549faf7531af1f2810f4/dsupYRUJ-qztGW_ktOJfqfgnFkH4h3gShl7flZzvflD4HIycMNE-AQXdmLMWaYJ-mFa2OpI-k3dJ7JE9d7ayWcxZgoeRMmyKgKUeeCvizp3E0TOJfBsgdK0CPRKrQAljyFoemQBtY1aoeJksnZh_DRU.webp" type="image/webp"/><img alt="Preview your Google My Business update post" data-original="https://static.semrush.com/blog/uploads/media/1d/57/1d5775af57bc4a75ecdf683462b20471/f1efe9300e5a549faf7531af1f2810f4/original.jpeg" height="987" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1d/57/1d5775af57bc4a75ecdf683462b20471/f1efe9300e5a549faf7531af1f2810f4/dsupYRUJ-qztGW_ktOJfqfgnFkH4h3gShl7flZzvflD4HIycMNE-AQXdmLMWaYJ-mFa2OpI-k3dJ7JE9d7ayWcxZgoeRMmyKgKUeeCvizp3E0TOJfBsgdK0CPRKrQAljyFoemQBtY1aoeJksnZh_DRU.jpeg" width="1010"/></picture></figure><p>Make changes if necessary.</p><p>Step 6: When everything looks good, hit the “<strong>Post</strong>” button at the bottom right corner of the window.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/7b/f8/7bf8c12c3957f97c109044a13ab4bc71/abf1711176382ea765decd358281a789/knF2qkuPddCh2dE-WVpZUIKCufN3PYV8h6CTtK6DD7C0g2EX5QM8h3bPUme1no4cNHoGXunIjp5HfZve_7YJ_c9kVkgPOjr3DbqLSnGa4jPKJRsjrec6tT1ZeHglA9vMc2SJbqEqvErpOp6i2v2YZAA.webp" type="image/webp"/><img alt="Post your Google My Business update post" data-original="https://static.semrush.com/blog/uploads/media/7b/f8/7bf8c12c3957f97c109044a13ab4bc71/abf1711176382ea765decd358281a789/original.jpeg" height="1012" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7b/f8/7bf8c12c3957f97c109044a13ab4bc71/abf1711176382ea765decd358281a789/knF2qkuPddCh2dE-WVpZUIKCufN3PYV8h6CTtK6DD7C0g2EX5QM8h3bPUme1no4cNHoGXunIjp5HfZve_7YJ_c9kVkgPOjr3DbqLSnGa4jPKJRsjrec6tT1ZeHglA9vMc2SJbqEqvErpOp6i2v2YZAA.jpeg" width="1010"/></picture></figure><p>Your post will show up within your GBP.</p><p>To make the most of your Google Posts, include high-quality photos and post regularly. </p><p>Posts last for seven days (unless you choose an “Event” post and set a longer time frame). But because only a couple of posts are visible at once, there’s no benefit to having more than two live posts at a time.</p><p>Also be sure to keep things short and sweet. You can technically include up to 1,500 words, but only about 75-100 characters show up in the preview. </p><p>Because of this, it’s important to add any crucial information at the beginning. E.g., event dates, offer details, or business updates.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Pro tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Schedule Google Posts directly from your Semrush account for free using <a href="https://www.semrush.com/social-media/">Social Media Poster</a>.</em></p></div></aside><h3 id="feature-products-on-gbp">Feature Products on GBP</h3><p>Highlight a curated list of products directly on your business listing by using Google Business Profile’s <a href="https://support.google.com/business/answer/9124203?hl=en&co=GENIE.Platform%3DDesktop" style="text-decoration:none">Product Editor</a>.</p><p>Create collections with a minimum of three products, fill out the necessary details, and your users can click on individual products for more details. </p><p>Like so:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d8/4e/d84e09257209cc095d29c53abdd3ecda/products-google.webp" type="image/webp"/><img alt="Luminosa Light Designs Inc Google products" data-original="https://static.semrush.com/blog/uploads/media/d8/4e/d84e09257209cc095d29c53abdd3ecda/original.jpg" height="1911" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d8/4e/d84e09257209cc095d29c53abdd3ecda/products-google.jpg" width="1010"/></picture></figure><p>Product Editor is for small to medium-sized businesses and individual businesses in most verticals. Restaurants, on the other hand, can use the <a href="https://support.google.com/business/answer/9322475" style="text-decoration:none">Popular Dishes feature</a>.</p><p>Here’s how you add a product:</p><p>Step 1: Click on the “<strong>Edit products</strong>” button for your business profile.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/89/94/8994587abdcc325f9b80ad69273806ef/493f2b47853f95c32ab22255dabb79fe/f9TysUOyr9PIGv7whT34V5aTDheUTkVnar5O09xsE11esALz7LyJ7WtsP_1qx-FUZ5FvnewWqDq5QAbLgSH2VTGvW_OBKHokAdVAOO3Z2AjlmAl5ySbH7EXB7yIxAgctIPVzs-yFDE5xtM0ANs8INfY.webp" type="image/webp"/><img alt="“Edit products” button selected on Google My Business dashboard" data-original="https://static.semrush.com/blog/uploads/media/89/94/8994587abdcc325f9b80ad69273806ef/493f2b47853f95c32ab22255dabb79fe/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/89/94/8994587abdcc325f9b80ad69273806ef/493f2b47853f95c32ab22255dabb79fe/f9TysUOyr9PIGv7whT34V5aTDheUTkVnar5O09xsE11esALz7LyJ7WtsP_1qx-FUZ5FvnewWqDq5QAbLgSH2VTGvW_OBKHokAdVAOO3Z2AjlmAl5ySbH7EXB7yIxAgctIPVzs-yFDE5xtM0ANs8INfY.jpeg" width="1010" height="554"/></picture></figure><p>Step 2: Click on the “<strong>Get started</strong>” button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/3e/d1/3ed1d0e01139666196b2c3afc256d040/fbc3a3e2c749f65f474b75ac95cd6aa5/HC_l4m9jQpI4vHPlJEu4-IQ-MmjRbC22mXhXhIaxTOMpmVHQsJ85oTQKceWsqciZB55Pmv6MjSkoNK3VYVUzoJsrO7z1qdTGD1MTIJPWexUSVjmw4tx-J4Z73a9O6B9qdWsfpM8QAE7frhxZH3iSOGw.webp" type="image/webp"/><img alt="Get started with adding your products" data-original="https://static.semrush.com/blog/uploads/media/3e/d1/3ed1d0e01139666196b2c3afc256d040/fbc3a3e2c749f65f474b75ac95cd6aa5/original.jpeg" height="1098" loading="lazy" src="https://static.semrush.com/blog/uploads/media/3e/d1/3ed1d0e01139666196b2c3afc256d040/fbc3a3e2c749f65f474b75ac95cd6aa5/HC_l4m9jQpI4vHPlJEu4-IQ-MmjRbC22mXhXhIaxTOMpmVHQsJ85oTQKceWsqciZB55Pmv6MjSkoNK3VYVUzoJsrO7z1qdTGD1MTIJPWexUSVjmw4tx-J4Z73a9O6B9qdWsfpM8QAE7frhxZH3iSOGw.jpeg" width="1010"/></picture></figure><p>Step 3: In the window that pops up, upload a photo of your product and give it a name</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8a/d9/8ad93e2b3c9c66da4a6698ec4b089153/55191912f4709a6199971a492164ff39/Mt3t2bm6UGKykmH4ydwQUKMROnSAqO4zM9qiHxb3Mf-LIevzKj8etMDxQoyVUJ5B7QczdmlNuUbfN--NZJHL1DC3MOwLK-w6mL6Q2RGkqBS55GMXg5IDhaC06ug8IL57hucNS6IpyVx4QOdwZ3yf8lo.webp" type="image/webp"/><img alt=""Hemp Sweaters" and an sweater image added under Google product" data-original="https://static.semrush.com/blog/uploads/media/8a/d9/8ad93e2b3c9c66da4a6698ec4b089153/55191912f4709a6199971a492164ff39/original.jpeg" height="998" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8a/d9/8ad93e2b3c9c66da4a6698ec4b089153/55191912f4709a6199971a492164ff39/Mt3t2bm6UGKykmH4ydwQUKMROnSAqO4zM9qiHxb3Mf-LIevzKj8etMDxQoyVUJ5B7QczdmlNuUbfN--NZJHL1DC3MOwLK-w6mL6Q2RGkqBS55GMXg5IDhaC06ug8IL57hucNS6IpyVx4QOdwZ3yf8lo.jpeg" width="1010"/></picture></figure><p>Step 4: Select a product category or create a new one</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/11/22/1122199bc9c13b56c79d32e8540e6183/993776defd52928819bc8521ef5f8139/1SwJ3iw-9aN6vCtToeWx53vPKxH0xUJgJVh4Y6SJ2ZrJU2nbrYEtJ5jQWDMHdEehjt0Zclj3K_jwvQ-2wWU_flSqxKgP7kkPOE3W0URpjUolDvAviqP9FpSdMECMWccouMzoipNmgB4Pmk0x0cKwcBU.webp" type="image/webp"/><img alt=""Women's clothes" selected under product category" data-original="https://static.semrush.com/blog/uploads/media/11/22/1122199bc9c13b56c79d32e8540e6183/993776defd52928819bc8521ef5f8139/original.jpeg" height="807" loading="lazy" src="https://static.semrush.com/blog/uploads/media/11/22/1122199bc9c13b56c79d32e8540e6183/993776defd52928819bc8521ef5f8139/1SwJ3iw-9aN6vCtToeWx53vPKxH0xUJgJVh4Y6SJ2ZrJU2nbrYEtJ5jQWDMHdEehjt0Zclj3K_jwvQ-2wWU_flSqxKgP7kkPOE3W0URpjUolDvAviqP9FpSdMECMWccouMzoipNmgB4Pmk0x0cKwcBU.jpeg" width="1010"/></picture></figure><p>Step 5: If you want to, you can add the item price and give it a short description</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/23/f5/23f5f59948cdd957339bc3a40ad7326b/b8b6b84d5e949627f0061f2ae72bebc7/xJ7cMIvyJ1iLw5yE63D_xtbRtlCd94M1KQYVjOcqf2EVoNl_jCAlepnUCN1jWnNPf_riQGESGt_V3bFQUBJi7xXIMNgDhzt8JOrLGnPNqtutFQ6ODyn9vVV6JatSk9YP_NYS33D3x2Jm2HvH1iMIY9c.webp" type="image/webp"/><img alt="Add the item price and short description" data-original="https://static.semrush.com/blog/uploads/media/23/f5/23f5f59948cdd957339bc3a40ad7326b/b8b6b84d5e949627f0061f2ae72bebc7/original.jpeg" height="693" loading="lazy" src="https://static.semrush.com/blog/uploads/media/23/f5/23f5f59948cdd957339bc3a40ad7326b/b8b6b84d5e949627f0061f2ae72bebc7/xJ7cMIvyJ1iLw5yE63D_xtbRtlCd94M1KQYVjOcqf2EVoNl_jCAlepnUCN1jWnNPf_riQGESGt_V3bFQUBJi7xXIMNgDhzt8JOrLGnPNqtutFQ6ODyn9vVV6JatSk9YP_NYS33D3x2Jm2HvH1iMIY9c.jpeg" width="1010"/></picture></figure><p>Step 6: We recommend adding a link to the landing page of your product. This makes it easier for searchers to get to your product page</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c8/ff/c8ff3d32153b81dc3c41c42d574d949e/aa915419001f27a199a4440d170614a9/3mqX0_AeHTKYna5j-rsXbylR_RYuIzcufFDWL0Fa79GxHn10lbSfD6-Mta0FsC3UMQk-0AX5v96XFLfP0ShNqVnwT8Z9zB7UVhtDVxWcywo1MqntxpGf2lqBOwxrVk9PzOzopMNirXAi0F6E0T1cIR0.webp" type="image/webp"/><img alt="Add product landing page url" data-original="https://static.semrush.com/blog/uploads/media/c8/ff/c8ff3d32153b81dc3c41c42d574d949e/aa915419001f27a199a4440d170614a9/original.jpeg" height="267" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c8/ff/c8ff3d32153b81dc3c41c42d574d949e/aa915419001f27a199a4440d170614a9/3mqX0_AeHTKYna5j-rsXbylR_RYuIzcufFDWL0Fa79GxHn10lbSfD6-Mta0FsC3UMQk-0AX5v96XFLfP0ShNqVnwT8Z9zB7UVhtDVxWcywo1MqntxpGf2lqBOwxrVk9PzOzopMNirXAi0F6E0T1cIR0.jpeg" width="1010"/></picture></figure><p>Step 7: Hit “<strong>Save</strong>” and you’re done! It can take up to 30 minutes for your products to become visible to searchers.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b7/f6/b7f6e59464e504acb7e60a1adf3f3d80/f11a663c0e5391365b77573d32a0e2f9/OPQLjLwbVlzOKt3szqUscwzp_9a3W30fRJXObmVz50ioT-0i3__uTZqNJ72H1CvxIP15QFRPVGNLtAtRPAEHYVYs4XxP2E5f-c3Xy3t5ih6TearFPBX6Km_y5B2BWdKzM4wPBz-54qqrYiRaLjzguQ4.webp" type="image/webp"/><img alt="Adding your product to Google My Business" data-original="https://static.semrush.com/blog/uploads/media/b7/f6/b7f6e59464e504acb7e60a1adf3f3d80/f11a663c0e5391365b77573d32a0e2f9/original.jpeg" height="984" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b7/f6/b7f6e59464e504acb7e60a1adf3f3d80/f11a663c0e5391365b77573d32a0e2f9/OPQLjLwbVlzOKt3szqUscwzp_9a3W30fRJXObmVz50ioT-0i3__uTZqNJ72H1CvxIP15QFRPVGNLtAtRPAEHYVYs4XxP2E5f-c3Xy3t5ih6TearFPBX6Km_y5B2BWdKzM4wPBz-54qqrYiRaLjzguQ4.jpeg" width="1010"/></picture></figure><p>Keep in mind that recently edited products will show up first on your listing.</p><h3 id="respond-to-reviews">Respond to Reviews</h3><p>Keeping tabs on your reviews is crucial, as they are one of the first things people will see if they Google your business name. So <a href="https://www.semrush.com/local/blog/how-to-find-and-manage-google-reviews/" style="text-decoration:none">Google reviews</a> play a big role in your business’s reputation and how people perceive it.</p><p>If you prefer to check your reviews manually, you can do so when logged into your GBP account.</p><p>You can also integrate Semrush’s <a href="https://www.semrush.com/listings-management/start/start/start/" style="text-decoration:none">Listing Management tool</a> with your Google Business Profile to respond to Google (and Facebook) reviews more efficiently.</p><p>Once you set up the tool, go to the ”<strong>Review Management</strong>” tab.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/7d/21/7d21515a101e35b15c7a05ae2aac4f84/b6b052c8f1dc697e01a9c9a6c3b34346/sg3DpKf1aACvDsuzjERm7jfSST0nmjPnZ0Wwm7W0BL7udeS5IqDNGdJAwYlFmhiRT3-LHgbyX-RdTWBRwJgpU4Yso7s76E2bfFdobrQ6CfTYxDWHEce2Fn-jsUphh0Ejsp9PV6NygfN9FJH8P6GSzV0.webp" type="image/webp"/><img alt="”Review Management” tab" data-original="https://static.semrush.com/blog/uploads/media/7d/21/7d21515a101e35b15c7a05ae2aac4f84/b6b052c8f1dc697e01a9c9a6c3b34346/original.jpeg" height="795" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7d/21/7d21515a101e35b15c7a05ae2aac4f84/b6b052c8f1dc697e01a9c9a6c3b34346/sg3DpKf1aACvDsuzjERm7jfSST0nmjPnZ0Wwm7W0BL7udeS5IqDNGdJAwYlFmhiRT3-LHgbyX-RdTWBRwJgpU4Yso7s76E2bfFdobrQ6CfTYxDWHEce2Fn-jsUphh0Ejsp9PV6NygfN9FJH8P6GSzV0.jpeg" width="1010"/></picture></figure><p>You’ll see the number of reviews people left in the last couple of months, the total reviews to date, as well as the average rating.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/1b/cd/1bcd8f0bd8527d388581865b42d03a77/f23e33401a21e93a6c5dde5edbf87258/Iad77A_5VZjVojRQndRRHvGjfvEdHbvzpIlafu3PPzxhqGCgkt0JiQm1j1LdJcyq-jP_wfYICUf0mHYq2frS16-DUJRjn9bEJrdAxtbaiBfilu-3aKVIMq-LhDKvSxAYI41kfMk9WPsz4T--3YgkQF4.webp" type="image/webp"/><img alt="Review management dashboard" data-original="https://static.semrush.com/blog/uploads/media/1b/cd/1bcd8f0bd8527d388581865b42d03a77/f23e33401a21e93a6c5dde5edbf87258/original.jpeg" height="616" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1b/cd/1bcd8f0bd8527d388581865b42d03a77/f23e33401a21e93a6c5dde5edbf87258/Iad77A_5VZjVojRQndRRHvGjfvEdHbvzpIlafu3PPzxhqGCgkt0JiQm1j1LdJcyq-jP_wfYICUf0mHYq2frS16-DUJRjn9bEJrdAxtbaiBfilu-3aKVIMq-LhDKvSxAYI41kfMk9WPsz4T--3YgkQF4.jpeg" width="1010"/></picture></figure><p>The tool also shows the individual reviews and automatically suggests a response. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/57/27/5727827f9b1eb06a37bfd9e574de33a1/041df7f4cb1cd20b279da06b9d9b5f51/nBPg631czTz8aPxpg-DdHEpGhW3w4Ir_7Ujeuzur7mFFOOoBUjy4WmSxbWrN7KzUfCcGc_o1_5wBNsuqrIeOlAdg_-bbBCbdgO-4EdpSOjdJQndksT8Lphurqjy7A15WNKjdyvhpzB1EjwE4WHY0e0w.webp" type="image/webp"/><img alt="Reviews pages with suggested responses" data-original="https://static.semrush.com/blog/uploads/media/57/27/5727827f9b1eb06a37bfd9e574de33a1/041df7f4cb1cd20b279da06b9d9b5f51/original.jpeg" height="1163" loading="lazy" src="https://static.semrush.com/blog/uploads/media/57/27/5727827f9b1eb06a37bfd9e574de33a1/041df7f4cb1cd20b279da06b9d9b5f51/nBPg631czTz8aPxpg-DdHEpGhW3w4Ir_7Ujeuzur7mFFOOoBUjy4WmSxbWrN7KzUfCcGc_o1_5wBNsuqrIeOlAdg_-bbBCbdgO-4EdpSOjdJQndksT8Lphurqjy7A15WNKjdyvhpzB1EjwE4WHY0e0w.jpeg" width="1010"/></picture></figure><p>Review and tweak the suggested response if needed to ensure it is personalized and relevant before posting it publicly.</p><p>Responding to reviews, especially negative ones, is vital. It shows you care about customer feedback. </p><p>It’s against Google’s terms and conditions to offer incentives for customer reviews.</p><p>But you can remind them to leave reviews by <a href="https://support.google.com/business/answer/3474122?hl=en#create_and_share_a_link" style="text-decoration:none">providing a link</a> in emails, on receipts, or at the end of a chat interaction.</p><p>To get the link for your customers to leave reviews, click on the “Ask for reviews” button for your business profile.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d1/3e/d13e446e3ceb030bb02376e7489141d5/17afa0ea82d38cfd507b708f1a304e52/wwBsWI4CGDVnE_SRg0WwMdseql-HFwlwKs3WMF4n9RRtSEH8J8UHlLQR2Qr4Wghpzayv626qxgtZIZsun4Sr30nruz71mM9KieX3zXxAZiCCgctmWub8eTJMvdjc7CUdZJjoKdEZSHoBu4Al9C9kSpk.webp" type="image/webp"/><img alt="“Ask for reviews” button selected on Google My Business dashboard" data-original="https://static.semrush.com/blog/uploads/media/d1/3e/d13e446e3ceb030bb02376e7489141d5/17afa0ea82d38cfd507b708f1a304e52/original.jpeg" height="554" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d1/3e/d13e446e3ceb030bb02376e7489141d5/17afa0ea82d38cfd507b708f1a304e52/wwBsWI4CGDVnE_SRg0WwMdseql-HFwlwKs3WMF4n9RRtSEH8J8UHlLQR2Qr4Wghpzayv626qxgtZIZsun4Sr30nruz71mM9KieX3zXxAZiCCgctmWub8eTJMvdjc7CUdZJjoKdEZSHoBu4Al9C9kSpk.jpeg" width="1010"/></picture></figure><p>A pop-up with your review link will appear. Copy it and share it with your customers.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/71/9b/719bf1a5d9590c25314630fd39dbe624/a023527fc7802332caa6d18f415747c6/_8hFaJvJ0f-7ZrMa3yQFw6yNN3qtXgZwsusK2KuKMlK0n5uzMKCxMuxuX_0R0364JnhJO05WKGMvLDq8KlX8KpRfxfzJFuPqEMR0FTXzqvktpEKMa57VFx80E7nUZmilQqTskXk3hFk9lzU2He2BzTw.webp" type="image/webp"/><img alt="Give customers a link to review your business on Google" data-original="https://static.semrush.com/blog/uploads/media/71/9b/719bf1a5d9590c25314630fd39dbe624/a023527fc7802332caa6d18f415747c6/original.jpeg" height="828" loading="lazy" src="https://static.semrush.com/blog/uploads/media/71/9b/719bf1a5d9590c25314630fd39dbe624/a023527fc7802332caa6d18f415747c6/_8hFaJvJ0f-7ZrMa3yQFw6yNN3qtXgZwsusK2KuKMlK0n5uzMKCxMuxuX_0R0364JnhJO05WKGMvLDq8KlX8KpRfxfzJFuPqEMR0FTXzqvktpEKMa57VFx80E7nUZmilQqTskXk3hFk9lzU2He2BzTw.jpeg" width="1010"/></picture></figure><div></div><h3 id="add-questions-&-answers">Add Questions & Answers</h3><p>Provide important information upfront by posting the answers to common customer questions directly to your profile. You can also let customers ask questions.</p><p>Here’s what questions from customers look like:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/07/ec/07ec2eab79c38ab70f3e936261188ef2/e5ca73d1952a847158ce5407fde5eb77/X7zjTkLDvIqJT3r-WNtOcCBkx_lgsc0Xf_NXR_ueGS0Mus0xwzMtyKA9sA7tqGukMhQgYC76mTqFU8tjxMuLSa_URj_7QEldybXEJzTzwCILvOQvdYSvW_nmYxxdHGOYZoA6wkbs7medifcLzTFSWe0.webp" type="image/webp"/><img alt="Questions from customers on Google" data-original="https://static.semrush.com/blog/uploads/media/07/ec/07ec2eab79c38ab70f3e936261188ef2/e5ca73d1952a847158ce5407fde5eb77/original.png" height="1426" loading="lazy" src="https://static.semrush.com/blog/uploads/media/07/ec/07ec2eab79c38ab70f3e936261188ef2/e5ca73d1952a847158ce5407fde5eb77/X7zjTkLDvIqJT3r-WNtOcCBkx_lgsc0Xf_NXR_ueGS0Mus0xwzMtyKA9sA7tqGukMhQgYC76mTqFU8tjxMuLSa_URj_7QEldybXEJzTzwCILvOQvdYSvW_nmYxxdHGOYZoA6wkbs7medifcLzTFSWe0.png" width="1010"/></picture></figure><p>Be sure to keep up with any questions that come from your customers. Not only will this provide your customers with more up-to-date information about your business, but it can also help build your reputation and trustworthiness.</p><p>To find those questions, first search for your business on either Google or <a href="https://www.google.com/maps" style="text-decoration:none">Google Maps</a>.</p><p>For this example, we will search on Google Maps.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8f/07/8f0726f7e9da9b849c65741ef7caa899/98cb6e61acdeecae6e69c7bda57997eb/qql2nU6XBgQThGf1Io2aW00t6PrLDhDcxwZnskxpqDgLMZR5PsdFqbv45sbs1sPIcRazfne3WeMGN66_-QVdTCeTnUUKUm9iUQO0QU6TSou3ak0nvaTS1-WWhpiuO5oOmrYesqXAC342bJ9X-6M4eyQ.webp" type="image/webp"/><img alt="Searching for "macy's department store" on Google Maps" data-original="https://static.semrush.com/blog/uploads/media/8f/07/8f0726f7e9da9b849c65741ef7caa899/98cb6e61acdeecae6e69c7bda57997eb/original.jpeg" height="408" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8f/07/8f0726f7e9da9b849c65741ef7caa899/98cb6e61acdeecae6e69c7bda57997eb/qql2nU6XBgQThGf1Io2aW00t6PrLDhDcxwZnskxpqDgLMZR5PsdFqbv45sbs1sPIcRazfne3WeMGN66_-QVdTCeTnUUKUm9iUQO0QU6TSou3ak0nvaTS1-WWhpiuO5oOmrYesqXAC342bJ9X-6M4eyQ.jpeg" width="1010"/></picture></figure><p>Select your store, then scroll down to the “Questions & answers” section of your GBP.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/27/cf/27cfd6770ad3a126770351f14a8a426f/25a80fce46d30c796d79d630f56801dd/adNLYlaVtZuQ2oJbpCOxvDEzXi-hpM664s5tAaCyEA4xzvhzl_4PIjiFdY3EcaF8EV1xNZIgGMunXGNxEVPgygt3td4vliG8aLsDF2G61TjeUsl6iR5CK2LD0NTsxbZpU8HZ5SHJf6bKq2-wSLUAgyI.webp" type="image/webp"/><img alt="“Questions & answers” section of "macy's department store" GBP" data-original="https://static.semrush.com/blog/uploads/media/27/cf/27cfd6770ad3a126770351f14a8a426f/25a80fce46d30c796d79d630f56801dd/original.jpeg" height="1005" loading="lazy" src="https://static.semrush.com/blog/uploads/media/27/cf/27cfd6770ad3a126770351f14a8a426f/25a80fce46d30c796d79d630f56801dd/adNLYlaVtZuQ2oJbpCOxvDEzXi-hpM664s5tAaCyEA4xzvhzl_4PIjiFdY3EcaF8EV1xNZIgGMunXGNxEVPgygt3td4vliG8aLsDF2G61TjeUsl6iR5CK2LD0NTsxbZpU8HZ5SHJf6bKq2-wSLUAgyI.jpeg" width="1010"/></picture></figure><p>Click on the “<strong>More questions</strong>” button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/2e/a0/2ea0dd13cb01d9f46d266da3cd0b6eb6/1a29bf182087effea7539f2806680854/bO3bDoMvPeYTlN9hhRQ1qqpA64xTaH6I7iIWZaCcAQGkhh60Co6XuDRUEXTpsHa8fECEMHypPvKFMrFHesz2Jefi5pmJ14YE1N48n56pb9Ap5oYQnwSE-FEBePqKtZkG_TYx_jtvFLv8xasy6NoTtb4.webp" type="image/webp"/><img alt="“More questions” button" data-original="https://static.semrush.com/blog/uploads/media/2e/a0/2ea0dd13cb01d9f46d266da3cd0b6eb6/1a29bf182087effea7539f2806680854/original.jpeg" height="891" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2e/a0/2ea0dd13cb01d9f46d266da3cd0b6eb6/1a29bf182087effea7539f2806680854/bO3bDoMvPeYTlN9hhRQ1qqpA64xTaH6I7iIWZaCcAQGkhh60Co6XuDRUEXTpsHa8fECEMHypPvKFMrFHesz2Jefi5pmJ14YE1N48n56pb9Ap5oYQnwSE-FEBePqKtZkG_TYx_jtvFLv8xasy6NoTtb4.jpeg" width="1010"/></picture></figure><p>A new window will open up with all the questions people have left about your business.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b6/89/b689867fef14470b8d0acc840db7a918/d933cfa51b1ec9bfbc9349ecb386588b/lcG1e-g0zXZl7Jxom--U7PWbVGUPn8r05l0Ej5UxaTKX8UOhh28FONaKlylTuKA5AN2v4G2nyG4UII37c4FJsEq6fNJjmAKeES85W4WhTUp-Qsb6zB1RFFhuYe2zsGb2ebGWdPQbuZmNgb52rshemAs.webp" type="image/webp"/><img alt=""Questions and answers" section of GBP" data-original="https://static.semrush.com/blog/uploads/media/b6/89/b689867fef14470b8d0acc840db7a918/d933cfa51b1ec9bfbc9349ecb386588b/original.jpeg" height="1063" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b6/89/b689867fef14470b8d0acc840db7a918/d933cfa51b1ec9bfbc9349ecb386588b/lcG1e-g0zXZl7Jxom--U7PWbVGUPn8r05l0Ej5UxaTKX8UOhh28FONaKlylTuKA5AN2v4G2nyG4UII37c4FJsEq6fNJjmAKeES85W4WhTUp-Qsb6zB1RFFhuYe2zsGb2ebGWdPQbuZmNgb52rshemAs.jpeg" width="1010"/></picture></figure><p>Respond to questions by clicking the “<strong>Answer this question</strong>” button found at the bottom of each question.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/58/63/5863e653b05826eef9f933b34da7f170/05a28d411963f02f5615a85382845881/nIZEkW0O3QIE_seCCL8PkYRrAzE2R10_E6gFkcFX57hzwMbZMQ39YwUksfYWYG9sVkIaWsJgiLQSqD_K3WK5zia9q_6aqA_0QX-vO9r1KGCyZPoz-WQYm4tpnYRckFf26M-ztv24KK0juyJUxRXttMI.webp" type="image/webp"/><img alt=""Answer this question” button highlighted" data-original="https://static.semrush.com/blog/uploads/media/58/63/5863e653b05826eef9f933b34da7f170/05a28d411963f02f5615a85382845881/original.jpeg" height="906" loading="lazy" src="https://static.semrush.com/blog/uploads/media/58/63/5863e653b05826eef9f933b34da7f170/05a28d411963f02f5615a85382845881/nIZEkW0O3QIE_seCCL8PkYRrAzE2R10_E6gFkcFX57hzwMbZMQ39YwUksfYWYG9sVkIaWsJgiLQSqD_K3WK5zia9q_6aqA_0QX-vO9r1KGCyZPoz-WQYm4tpnYRckFf26M-ztv24KK0juyJUxRXttMI.jpeg" width="1010"/></picture></figure><p>If you find outdated or incorrect answers, post the correct response. Then, click on the three dots beside the answer to report the inaccurate response.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/96/84/9684da9d4749e9de3f253b5bd10f4545/dbed61a13dfa9760b17ff482b1b53036/jgLcO170w585_MeQEZz-Id_HzQYljmEUrF0ayLr7jAi2iGb7hKFxCqC4hwyI9C8QITbdKGeTMuQe2IQhQFe-KumJZ9hvFctW-aGmDKhmw1Hme3FxUwDLFHpmpac2_xhKE8pxVzRUMesxEcga84xPI2A.webp" type="image/webp"/><img alt="How to report the inaccurate response" data-original="https://static.semrush.com/blog/uploads/media/96/84/9684da9d4749e9de3f253b5bd10f4545/dbed61a13dfa9760b17ff482b1b53036/original.jpeg" height="1008" loading="lazy" src="https://static.semrush.com/blog/uploads/media/96/84/9684da9d4749e9de3f253b5bd10f4545/dbed61a13dfa9760b17ff482b1b53036/jgLcO170w585_MeQEZz-Id_HzQYljmEUrF0ayLr7jAi2iGb7hKFxCqC4hwyI9C8QITbdKGeTMuQe2IQhQFe-KumJZ9hvFctW-aGmDKhmw1Hme3FxUwDLFHpmpac2_xhKE8pxVzRUMesxEcga84xPI2A.jpeg" width="1010"/></picture></figure><p>You can also post your own questions. Treat this like an <a href="https://www.semrush.com/blog/faq-pages/" style="text-decoration:none">FAQ page</a>.</p><p>Say you run a restaurant. Many customers are likely wondering if you deliver. Rather than wait for a customer to ask the question, post the question using your personal account and answer it yourself.</p><p>Sign in to your personal Google account, then search for your business on Maps.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0d/6f/0d6f2fc2c1fa814ac7cdd42c8a28c37f/77b34887a8f5e9920c23fc5488d6fdeb/3pudpPvbLHXsHwcH8eFWWBW-52r_30DA0FA8EKWWn4ZwNYwavP0g8Tq-xFhYG57dMWDWndUWyBezqikcMjBWEW1D7GK4H-m2QxRxX6bpQ9ceqw0NlHGQe0-JqESuIR91BpVjYroJJeDIsPRxe15PDDY.webp" type="image/webp"/><img alt="searching for Yougurtland Duarte on Google Maps" data-original="https://static.semrush.com/blog/uploads/media/0d/6f/0d6f2fc2c1fa814ac7cdd42c8a28c37f/77b34887a8f5e9920c23fc5488d6fdeb/original.jpeg" height="406" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0d/6f/0d6f2fc2c1fa814ac7cdd42c8a28c37f/77b34887a8f5e9920c23fc5488d6fdeb/3pudpPvbLHXsHwcH8eFWWBW-52r_30DA0FA8EKWWn4ZwNYwavP0g8Tq-xFhYG57dMWDWndUWyBezqikcMjBWEW1D7GK4H-m2QxRxX6bpQ9ceqw0NlHGQe0-JqESuIR91BpVjYroJJeDIsPRxe15PDDY.jpeg" width="1010"/></picture></figure><p>Go to the “Questions and answers” section of your GBP and post your question.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/2a/f5/2af520880dbbf1d9bd9e5e357c28a79d/79c1d416727d4d4e134590a42af91ccb/d3vU0vQ7Y2faVL_WCpI22a3jnYdeCgCFjBAQBzJ5k6f_xZm2q1AksxwOR9_KGnEVs3B2oqWaAyIJ4RvFmschynlVORGMQCkp1QUqaQdriGG67iamKKFjXpnhwRzuVDr_SNISPVxqxtfMutoWdKE0nDo.webp" type="image/webp"/><img alt="“Questions and answers” section of Yougurtland Duarte profile" data-original="https://static.semrush.com/blog/uploads/media/2a/f5/2af520880dbbf1d9bd9e5e357c28a79d/79c1d416727d4d4e134590a42af91ccb/original.jpeg" height="769" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2a/f5/2af520880dbbf1d9bd9e5e357c28a79d/79c1d416727d4d4e134590a42af91ccb/d3vU0vQ7Y2faVL_WCpI22a3jnYdeCgCFjBAQBzJ5k6f_xZm2q1AksxwOR9_KGnEVs3B2oqWaAyIJ4RvFmschynlVORGMQCkp1QUqaQdriGG67iamKKFjXpnhwRzuVDr_SNISPVxqxtfMutoWdKE0nDo.jpeg" width="1010"/></picture></figure><p>Switch to your business account and answer the question.</p><h3 id="select-highlights-&-attributes">Select Highlights & Attributes</h3><p>Using attributes (or highlights) is an effective way to show off unique aspects of your business.</p><p>Examples include: “LGBTQ friendly,” “Accepts new patients,” or “Women-led.”</p><p>Here’s how attributes look on a live listing:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/cb/fd/cbfdb5694de9f4921f577bf7975b0f7a/aee692a01ef082e205bf08a538bebbeb/VgKVd6JwY2sCC1YXrzsoMMEPcmogkTpnScsZsYHui9LdwT7mDc4n0lvVsfT-aYGxMhFB1_sdDwG66N1ktRxi3pzt7TrfiIZ6R5OMcajl4HFZmgkMG09d4e8oL_WUgMAQRgslsGUeQMCfnNr7xu_QCY0.webp" type="image/webp"/><img alt="Lululemon profile includes attributes like "In-store pickup," "In-store shopping," "Wheelchair accessible entrance," "Wheelchair accessible parking lot," and "NFC mobile payments"" data-original="https://static.semrush.com/blog/uploads/media/cb/fd/cbfdb5694de9f4921f577bf7975b0f7a/aee692a01ef082e205bf08a538bebbeb/original.jpeg" height="1120" loading="lazy" src="https://static.semrush.com/blog/uploads/media/cb/fd/cbfdb5694de9f4921f577bf7975b0f7a/aee692a01ef082e205bf08a538bebbeb/VgKVd6JwY2sCC1YXrzsoMMEPcmogkTpnScsZsYHui9LdwT7mDc4n0lvVsfT-aYGxMhFB1_sdDwG66N1ktRxi3pzt7TrfiIZ6R5OMcajl4HFZmgkMG09d4e8oL_WUgMAQRgslsGUeQMCfnNr7xu_QCY0.jpeg" width="1010"/></picture></figure><p>To add attributes, click on the “<strong>Edit profile</strong>” button for your Business Profile.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/67/71/6771ae3b8e2cd8449c1cf2b80589269f/e17dac1b127f9e9c461c0a2196bd680e/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.webp" type="image/webp"/><img alt="“Edit profile” button selected on Google My Business dashboard" data-original="https://static.semrush.com/blog/uploads/media/67/71/6771ae3b8e2cd8449c1cf2b80589269f/e17dac1b127f9e9c461c0a2196bd680e/original.jpeg" height="554" loading="lazy" src="https://static.semrush.com/blog/uploads/media/67/71/6771ae3b8e2cd8449c1cf2b80589269f/e17dac1b127f9e9c461c0a2196bd680e/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.jpeg" width="1010"/></picture></figure><p>Then, go to the “<strong>More</strong>” tab and click the pencil icon next to the category you want to edit.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e6/5c/e65cd6986e9833572dfe512ac6b1c716/c4bb760c1ac9ddbfb9718f4f36a88ac4/s3W8PTZEnm058oyOl1slT16o4dpdqcmYPcPUhpzfsPZWwIlxWPnucV8mOhL7ocks_nKc6HUqryUmbYPYWg1RdyVT1Kvw-NIz2nh69tedwbaP6LJGFC4-7hc-yor58WAjvuSr2QmbODO4KVhZ7e5zP4s.webp" type="image/webp"/><img alt=""More" tab in GBP" data-original="https://static.semrush.com/blog/uploads/media/e6/5c/e65cd6986e9833572dfe512ac6b1c716/c4bb760c1ac9ddbfb9718f4f36a88ac4/original.jpeg" height="944" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e6/5c/e65cd6986e9833572dfe512ac6b1c716/c4bb760c1ac9ddbfb9718f4f36a88ac4/s3W8PTZEnm058oyOl1slT16o4dpdqcmYPcPUhpzfsPZWwIlxWPnucV8mOhL7ocks_nKc6HUqryUmbYPYWg1RdyVT1Kvw-NIz2nh69tedwbaP6LJGFC4-7hc-yor58WAjvuSr2QmbODO4KVhZ7e5zP4s.jpeg" width="1010"/></picture></figure><p>Next, choose “<strong>Yes</strong>” or “<strong>No</strong>” depending on the availability of attributes. And click “<strong>Save.</strong>”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/93/dd/93dd61226bd4d904244f43c2705e3088/c3b962ab810b140ee41acf84de4105ef/j30T2w7Q6uTqEwVyr8tEWNnJK8FvTyAsPDhZsB6WdIPnO6hcovbjEbEQG-NlaMzX_7lbW9U_odGGjFhMtDnWt72SEIRp4Pi8nF_hzOjBlLGmhPwImExKmd0vLGNqD-6WrwfwHl98h5DEI9G0anGpbdk.webp" type="image/webp"/><img alt="Editing "Accessibility" attributes of GBP" data-original="https://static.semrush.com/blog/uploads/media/93/dd/93dd61226bd4d904244f43c2705e3088/c3b962ab810b140ee41acf84de4105ef/original.jpeg" height="822" loading="lazy" src="https://static.semrush.com/blog/uploads/media/93/dd/93dd61226bd4d904244f43c2705e3088/c3b962ab810b140ee41acf84de4105ef/j30T2w7Q6uTqEwVyr8tEWNnJK8FvTyAsPDhZsB6WdIPnO6hcovbjEbEQG-NlaMzX_7lbW9U_odGGjFhMtDnWt72SEIRp4Pi8nF_hzOjBlLGmhPwImExKmd0vLGNqD-6WrwfwHl98h5DEI9G0anGpbdk.jpeg" width="1010"/></picture></figure><p>It can take up to 10 days for your updates to be published.</p><h2 id="google-business-profile-faqs">Google Business Profile FAQs</h2><h3 id="do-you-need-to-have-a-physical-address-to-use-gbp">Do You Need to Have a Physical Address to Use GBP?</h3><p>You don’t necessarily need a physical address to manage a Google Business Profile. </p><p>Besides physical storefronts, businesses that travel to their customers are also eligible.</p><p>For example, many plumbers don’t operate from a formal storefront or office, but they can still manage a Google My Business page.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c9/e1/c9e1dac49234826f45ea13b0f2d6614a/rj-collins-plumbing-hourse.webp" type="image/webp"/><img alt="RJ Collins Plumbing Co. business hours" data-original="https://static.semrush.com/blog/uploads/media/c9/e1/c9e1dac49234826f45ea13b0f2d6614a/original.jpg" height="993" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c9/e1/c9e1dac49234826f45ea13b0f2d6614a/rj-collins-plumbing-hourse.jpg" width="1010"/></picture></figure><p>You will need to input an address when setting up your account, but you don’t need to display it publicly.</p><p>In short, if you engage with customers in person, you are eligible to run a Business Profile.</p><p>Examples of ineligible businesses include: online-only businesses, rental or for-sale properties, and lead generation companies.</p><h3 id="what-to-do-if-you-don’t-want-to-display-your-address-in-gbp">What to Do If You Don’t Want to Display Your Address in GBP</h3><p>If you <a href="https://www.semrush.com/blog/category/news/original-research-and-studies/" style="text-decoration:none">work from home</a> and travel to your customers for the services you provide, you probably don’t want to publicize your address. (The exception is that all restaurants must use an address.)</p><p>To make your address private on your GBP, click the “<strong>Edit profile</strong>” button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0d/6f/0d6f48aaf269637e42bc07d2aca87065/fe1843fdb40fd2919761e71e156621ca/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.webp" type="image/webp"/><img alt="“Edit profile” button selected on Google My Business dashboard" data-original="https://static.semrush.com/blog/uploads/media/0d/6f/0d6f48aaf269637e42bc07d2aca87065/fe1843fdb40fd2919761e71e156621ca/original.jpeg" height="554" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0d/6f/0d6f48aaf269637e42bc07d2aca87065/fe1843fdb40fd2919761e71e156621ca/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.jpeg" width="1010"/></picture></figure><p>Scroll down to the “Business location” section and click the pencil icon next to it.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c8/95/c8956a599901649031ad9d8fa72f71d1/db49da3b8710b90a053d105e4f573db3/7t1MYCXDcw8MW3YVdQbVD1EUtzS563Z0MkZCgdsqURYsCWzDMH2vy7O-bBGnXIYa_HVWCqR5sgCgeU96ctI1Hk-uJYpVCuJCB94W2C7sad2u0VfT5yyg2FEnpsDe1xhrDVBFmscFwNoHvQZHTeEwtI8.webp" type="image/webp"/><img alt="“Business location” section" data-original="https://static.semrush.com/blog/uploads/media/c8/95/c8956a599901649031ad9d8fa72f71d1/db49da3b8710b90a053d105e4f573db3/original.jpeg" height="738" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c8/95/c8956a599901649031ad9d8fa72f71d1/db49da3b8710b90a053d105e4f573db3/7t1MYCXDcw8MW3YVdQbVD1EUtzS563Z0MkZCgdsqURYsCWzDMH2vy7O-bBGnXIYa_HVWCqR5sgCgeU96ctI1Hk-uJYpVCuJCB94W2C7sad2u0VfT5yyg2FEnpsDe1xhrDVBFmscFwNoHvQZHTeEwtI8.jpeg" width="1010"/></picture></figure><p>Disable the “Show business address to customers” option. And click “<strong>Save</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ad/4e/ad4e7665cfd1ca12753dd67eb4bcadfa/213b63b63d86425819242c36ca480ce6/kCXqVYQMH_vfh9gvNaKKxcyDwksga4s3MyGsiuRBdK2_EZvXww8WqqW0lQFPoFcrUjfi2aH6cGs_jtjNyCfULxHOmLIlGcU6-4WCqUbTof31-G7Bo26xbsDZ985JJ7RJL1hNQNab2Mv5hzJSOwIFTaA.webp" type="image/webp"/><img alt="Disabling the “Show business address to customers” option" data-original="https://static.semrush.com/blog/uploads/media/ad/4e/ad4e7665cfd1ca12753dd67eb4bcadfa/213b63b63d86425819242c36ca480ce6/original.jpeg" height="537" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ad/4e/ad4e7665cfd1ca12753dd67eb4bcadfa/213b63b63d86425819242c36ca480ce6/kCXqVYQMH_vfh9gvNaKKxcyDwksga4s3MyGsiuRBdK2_EZvXww8WqqW0lQFPoFcrUjfi2aH6cGs_jtjNyCfULxHOmLIlGcU6-4WCqUbTof31-G7Bo26xbsDZ985JJ7RJL1hNQNab2Mv5hzJSOwIFTaA.jpeg" width="1010"/></picture></figure><p>Once you remove your address, Google will use the service area you set to determine who your profile is relevant to. Double-check that your service areas are correct to remain searchable to your potential customers.</p><p>You can find the “Service areas” setting right below your address.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/43/b0/43b04a636df3ecb9199015bd902ce945/4d6066cb7bf31580bb8842642a04971f/IQdWKCR8kyFjxvn0oq1F_aPKvtbhW72KiuNdq5v7hVS9-gHdDdXGAStzBAvXjCkduGFZGatUNWQ-K8KvU2nOPmbagYUo2YnnQ5-1V0Vyxn_XNlOpm_sHV5g81zP7gXx5tkiw6y4fE4wKDaWP3wuC_aY.webp" type="image/webp"/><img alt=""Service areas” setting" data-original="https://static.semrush.com/blog/uploads/media/43/b0/43b04a636df3ecb9199015bd902ce945/4d6066cb7bf31580bb8842642a04971f/original.jpeg" height="741" loading="lazy" src="https://static.semrush.com/blog/uploads/media/43/b0/43b04a636df3ecb9199015bd902ce945/4d6066cb7bf31580bb8842642a04971f/IQdWKCR8kyFjxvn0oq1F_aPKvtbhW72KiuNdq5v7hVS9-gHdDdXGAStzBAvXjCkduGFZGatUNWQ-K8KvU2nOPmbagYUo2YnnQ5-1V0Vyxn_XNlOpm_sHV5g81zP7gXx5tkiw6y4fE4wKDaWP3wuC_aY.jpeg" width="1010"/></picture></figure><p>Click on the pencil icon to add to or remove your existing service areas if you want.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a3/c3/a3c39f61d4deba22037d6369ac3e550d/a31d39e2693edf3bf81ad92a41c3a657/3S9MMQf_lGhVBcX178lAGJyvdjKzYtNoM6RHIpHJrc468-iO4mV8jy2YwD53lfQlsyNLYVJ9uHr9ROGMyrzBoY-PX-WrSTRh8Q_S_AQuLD1uWIBKbnx-bv399_rm1qyUTK7wxetNPSR-aL-9yWAqHOU.webp" type="image/webp"/><img alt="Pencil icon highlighted next to "Service area” setting" data-original="https://static.semrush.com/blog/uploads/media/a3/c3/a3c39f61d4deba22037d6369ac3e550d/a31d39e2693edf3bf81ad92a41c3a657/original.jpeg" height="771" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a3/c3/a3c39f61d4deba22037d6369ac3e550d/a31d39e2693edf3bf81ad92a41c3a657/3S9MMQf_lGhVBcX178lAGJyvdjKzYtNoM6RHIpHJrc468-iO4mV8jy2YwD53lfQlsyNLYVJ9uHr9ROGMyrzBoY-PX-WrSTRh8Q_S_AQuLD1uWIBKbnx-bv399_rm1qyUTK7wxetNPSR-aL-9yWAqHOU.jpeg" width="1010"/></picture></figure><p>You can add service areas by filling in the streets, cities, and states that you serve. You can also remove existing service areas by pressing the “X” beside existing locations.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/54/2a/542a358e351baf4a15b3008744eed5cd/460b828a94bc460a733e00e81a9d0b17/dA7zplCcmwA1mIBt321iviHhblZZTpEHJ4hcc5xC-ZwkzYc90Yck89g5jZC3g3ozRH94oIGGuZY-q8NQ2DusfZ86yRV1SCccXn5zCc_wcN9P_paEaC-imfbJeDhbCycbKEipnsXPbpEazKR-QOVnwGI.webp" type="image/webp"/><img alt="Editing "Service area” of GBP" data-original="https://static.semrush.com/blog/uploads/media/54/2a/542a358e351baf4a15b3008744eed5cd/460b828a94bc460a733e00e81a9d0b17/original.jpeg" height="994" loading="lazy" src="https://static.semrush.com/blog/uploads/media/54/2a/542a358e351baf4a15b3008744eed5cd/460b828a94bc460a733e00e81a9d0b17/dA7zplCcmwA1mIBt321iviHhblZZTpEHJ4hcc5xC-ZwkzYc90Yck89g5jZC3g3ozRH94oIGGuZY-q8NQ2DusfZ86yRV1SCccXn5zCc_wcN9P_paEaC-imfbJeDhbCycbKEipnsXPbpEazKR-QOVnwGI.jpeg" width="1010"/></picture></figure><h3 id="how-to-list-more-than-one-location-on-google-my-business-profile">How to List More Than One Location on Google My Business Profile</h3><p>If you manage more than one GBP-eligible business, you can list more than one location from one account.</p><p>These “<a href="https://support.google.com/business/answer/6085326" style="text-decoration:none">Business Groups</a>” provide a safe way to share management capabilities with multiple users (which is helpful for agencies working on many accounts).</p><p>Here’s how to provide an agency, coworker, or manager access to a group of locations:</p><ul> <li>Create a business group</li> <li><a href="https://support.google.com/business/answer/6085320" style="text-decoration:none">Transfer</a> any applicable business to one business group</li> <li><a href="https://support.google.com/business/answer/6085300?visit_id=637910007362214778-2951134231&rd=1" style="text-decoration:none">Add members</a> to your new business group</li></ul><p>You can add individual locations or import a list if you need to add many locations.</p><h3 id="how-to-change-an-address-on-your-google-my-business-profile">How to Change an Address on Your Google My Business Profile</h3><p>To change your listing’s address, follow these steps:</p><p>Step 1: Go to your business profile and click the “<strong>Edit profile</strong>” button.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8c/27/8c27d75598ff9634c4ca635d652cf48a/f39b81169fb0ef4bb1a003748824758d/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.webp" type="image/webp"/><img alt="“Edit profile” button selected on Google My Business dashboard" data-original="https://static.semrush.com/blog/uploads/media/8c/27/8c27d75598ff9634c4ca635d652cf48a/f39b81169fb0ef4bb1a003748824758d/original.jpeg" height="554" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8c/27/8c27d75598ff9634c4ca635d652cf48a/f39b81169fb0ef4bb1a003748824758d/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.jpeg" width="1010"/></picture></figure><p>Step 2: Scroll down to find the “Business location” section and click the pencil icon next to it.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/04/36/04367224409f9de6cfe9451453823a6f/78e3bdb1a16eea298aa6234436957068/7t1MYCXDcw8MW3YVdQbVD1EUtzS563Z0MkZCgdsqURYsCWzDMH2vy7O-bBGnXIYa_HVWCqR5sgCgeU96ctI1Hk-uJYpVCuJCB94W2C7sad2u0VfT5yyg2FEnpsDe1xhrDVBFmscFwNoHvQZHTeEwtI8.webp" type="image/webp"/><img alt="Pencil icon highlighted next to "Business location” section" data-original="https://static.semrush.com/blog/uploads/media/04/36/04367224409f9de6cfe9451453823a6f/78e3bdb1a16eea298aa6234436957068/original.jpeg" height="738" loading="lazy" src="https://static.semrush.com/blog/uploads/media/04/36/04367224409f9de6cfe9451453823a6f/78e3bdb1a16eea298aa6234436957068/7t1MYCXDcw8MW3YVdQbVD1EUtzS563Z0MkZCgdsqURYsCWzDMH2vy7O-bBGnXIYa_HVWCqR5sgCgeU96ctI1Hk-uJYpVCuJCB94W2C7sad2u0VfT5yyg2FEnpsDe1xhrDVBFmscFwNoHvQZHTeEwtI8.jpeg" width="1010"/></picture></figure><p>Step 3: Update your address and click “<strong>Save</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/22/f6/22f6df40d39e239cf5a8db772f9c94ad/3a6dfe464833e028677142ae9f393348/HHB-Pqz8x6Ch4br6BRwXvPczB6M7WQnxlPnWrCNrro3xW3_8ApPX9roCxmRgPx0Cv5JlpBOQXZlm53M-9uCq8hZ0od1GclLAnIQta-4zLrie2l6ErT0W165Pr2bZdECAAkQFVkmlib7jqO_qlxdi9LM.webp" type="image/webp"/><img alt="Editing “Business location” section of GBP" data-original="https://static.semrush.com/blog/uploads/media/22/f6/22f6df40d39e239cf5a8db772f9c94ad/3a6dfe464833e028677142ae9f393348/original.jpeg" height="1059" loading="lazy" src="https://static.semrush.com/blog/uploads/media/22/f6/22f6df40d39e239cf5a8db772f9c94ad/3a6dfe464833e028677142ae9f393348/HHB-Pqz8x6Ch4br6BRwXvPczB6M7WQnxlPnWrCNrro3xW3_8ApPX9roCxmRgPx0Cv5JlpBOQXZlm53M-9uCq8hZ0od1GclLAnIQta-4zLrie2l6ErT0W165Pr2bZdECAAkQFVkmlib7jqO_qlxdi9LM.jpeg" width="1010"/></picture></figure><p>If Google can’t find the address, look for the “<strong>Adjust</strong>” button that appears over the map of your city on the right. And click on it. </p><p>Then, you can drag the pin and place it at the center of your location.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>If your business is located in a difficult-to-find location, like the center of a shopping mall, you can drag the pin to help users locate your storefront.</em></p></div></aside><p>When you’re done, click “<strong>Save</strong>.” It may take a few days for a Google My Business page to review the change before it’s published.</p><h3 id="what-to-do-when-your-business-category-isn’t-available-on-gbp">What to Do When Your Business Category Isn’t Available on GBP</h3><p>It’s best practice to choose a business category as closely related to your business as possible. This way, it’s clear to both Google and customers what you do.</p><p>There are currently almost <a href="https://daltonluka.com/blog/google-my-business-categories" style="text-decoration:none">4,000 GBP categories</a>. However, you may find that the perfect category for your business doesn’t exist yet. </p><p>If you don’t find the exact category you need, choose a slightly broader available category.</p><p>For example, let’s say you own a parcel forwarding company like KwikShipper. You won’t find that category in GBP. </p><p>Instead, choose the slightly broader “Shipping and Mailing Service” category. It’s a little less specific but still relevant, making it a good option.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/9b/a6/9ba6a07d4a33cf94446fdfc395c07ac5/ca9c8c478a9721904c6d58c9a5fb6e39/_thh37eoJpIv4jNO8pkP0KD3dmGtMaYtu2IG_Qt3MoOBuF3xbrrCgu0yJNnHsRfH9z3fsUskKh4pd_fzHtXk-v_zO0XiswytObRWB3xe5kZa1Jehg01LqNqQt405o1wBDjhihBOSMXcmwq88MWGwkj4.webp" type="image/webp"/><img alt="“Shipping and Mailing Service” category under GBP" data-original="https://static.semrush.com/blog/uploads/media/9b/a6/9ba6a07d4a33cf94446fdfc395c07ac5/ca9c8c478a9721904c6d58c9a5fb6e39/original.jpeg" height="1048" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9b/a6/9ba6a07d4a33cf94446fdfc395c07ac5/ca9c8c478a9721904c6d58c9a5fb6e39/_thh37eoJpIv4jNO8pkP0KD3dmGtMaYtu2IG_Qt3MoOBuF3xbrrCgu0yJNnHsRfH9z3fsUskKh4pd_fzHtXk-v_zO0XiswytObRWB3xe5kZa1Jehg01LqNqQt405o1wBDjhihBOSMXcmwq88MWGwkj4.jpeg" width="1010"/></picture></figure><h3 id="what-are-labels-in-gbp-and-why-are-they-important">What Are Labels in GBP and Why Are They Important?</h3><p>Labels allow you to organize multiple listings within your Google Business Profile account. If you have many listings within your account, you can easily locate the one you’re looking for by using labels.</p><p>Note that these are for organization purposes and won’t affect the performance of your listings.</p><p>If you’re managing GBP listings for a national company, you may choose to label your listings by region (i.e., “East Coast” and “West Coast”).</p><p>You can assign up to 10 labels per location, with a limit of 50 characters per label. To assign labels, click the three dots on the top right corner of your business profile, and go to “<strong>Business Profile settings.</strong>”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8f/f3/8ff39f64388c7ac5cc54025aa8cdaccd/792fef84bb2beee41dc906d6544ab794/jtkAjkagdaG8-OfljZ2M0--Z5mjV2hFvtNezMC_1VkVRCG1qkzJEOPavmEWdZCe5wheYAyuTGHcxPe9Q7A-yVhqq8jsHTTtKHqkN2mMjmS1p3PvFNUQhDAZyvl0prW6YNSAvq80qLDm6ZUZIQrc7Kzo.webp" type="image/webp"/><img alt="Business Profile settings" data-original="https://static.semrush.com/blog/uploads/media/8f/f3/8ff39f64388c7ac5cc54025aa8cdaccd/792fef84bb2beee41dc906d6544ab794/original.jpeg" height="873" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8f/f3/8ff39f64388c7ac5cc54025aa8cdaccd/792fef84bb2beee41dc906d6544ab794/jtkAjkagdaG8-OfljZ2M0--Z5mjV2hFvtNezMC_1VkVRCG1qkzJEOPavmEWdZCe5wheYAyuTGHcxPe9Q7A-yVhqq8jsHTTtKHqkN2mMjmS1p3PvFNUQhDAZyvl0prW6YNSAvq80qLDm6ZUZIQrc7Kzo.jpeg" width="1010"/></picture></figure><p>Then, click “Advanced settings” and scroll down until you find the “Labels” section. </p><p>Click on the pencil icon, create your labels, and click “<strong>Save</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ff/bf/ffbfb6e91aa8b13eea8ded16264956e3/9fb509313915cacb09b5935c847b23c7/rGZec-gu6NJ4LIUaPAi9IfPtoPl9hw9FGXHmHYgnUPexPxpAM1DX-7yeeoHp2LjLQhb31TjI5_GYDzjr3GCh0mC7jhwnxGOfgDPgnw-Qa9HTF8MUQTRuA3Mdk4H3hHrDqr3iqzGq5gGVukxybyZnzNU.webp" type="image/webp"/><img alt="“Labels” section under “Advanced settings”" data-original="https://static.semrush.com/blog/uploads/media/ff/bf/ffbfb6e91aa8b13eea8ded16264956e3/9fb509313915cacb09b5935c847b23c7/original.jpeg" height="779" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ff/bf/ffbfb6e91aa8b13eea8ded16264956e3/9fb509313915cacb09b5935c847b23c7/rGZec-gu6NJ4LIUaPAi9IfPtoPl9hw9FGXHmHYgnUPexPxpAM1DX-7yeeoHp2LjLQhb31TjI5_GYDzjr3GCh0mC7jhwnxGOfgDPgnw-Qa9HTF8MUQTRuA3Mdk4H3hHrDqr3iqzGq5gGVukxybyZnzNU.jpeg" width="1010"/></picture></figure><h2 id="manage-your-gbp-with-semrush">Manage Your GBP with Semrush</h2><p>Maintaining your Google Business Profile is a free way to get ahead of the competition.</p><p>Fill out your business information, respond to reviews regularly, and post about news and events. Keeping your profile up to date is a great way to improve your local search presence and get leads.</p><p>To automate the process and maintain multiple listings easily, rely on the <a href="https://www.semrush.com/listings-management/start/start/start/" style="text-decoration:none">Listing Management</a> tool.</p><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fgoogle-my-business%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fgoogle-my-business%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22Google+My+Business%3A+A+Guide+to+Google+Business+Profile%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fgoogle-my-business%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=Google My Business: A Guide to Google Business Profile%0D%0Ahttps://www.semrush.com/blog/google-my-business/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div></div><div class="sc-gKclnd kcZgbH right-article-section"><section class="sc-hkgtus cZJvJx"></section></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd eYTkOv"><div data-test="wrapper-for-author-bio" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-subscription" class="sc-gKclnd hrZfTH"></div></div></div><div data-test="wrapper-for-more-on-this" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-trial" class="sc-gKclnd hrZfTH"></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":5222,"status":"published","url":"google-my-business","template":"article-base","title":"Google My Business: A Guide to Google Business Profile","preview":"Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q\u0026As, posts, and more.","previewImage":"https://static.semrush.com/blog/uploads/media/9a/af/9aafcbea5103f22bb93dc377a0b26250/google-my-business.svg","socialImage":"https://static.semrush.com/blog/uploads/media/b2/5f/b25fc6a4cb323889040b0c8812e4c5c4/81e5f05a1ce141a175d41fcc36a42a49/google-business-profile-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/9a/af/9aafcbea5103f22bb93dc377a0b26250/extra.png","altPreviewImage":"Google Business Profile Guide","altSocialImage":"Google Business Profile Guide","hidePreviewImage":0,"publishedAt":1588230000000,"editedAt":1703241480000,"metaTitle":"The Ultimate Guide to Google My Business","metaDescription":"Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q\u0026As, posts, and more.","schemaOrg":"{}","author":{"id":195716017,"alias":"kelly-lyons","name":"Kelly Lyons","photo":"https://static.semrush.com/blog/uploads/user/4e/9e/4e9e770e43e3ccb8c4dd69f8a7bb00c1/img_20210805_220500.jpg","photoMask":"star","company":"Semrush","position":"Senior Blog Editor","bio":"Writer, editor, SEO strategist, and supporter of the Oxford comma. There‘s little I enjoy more than lounging on my couch playing video games and snuggling with my dog.","socials":{"webSite":"https://www.semrush.com/","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/kelly-lyons-177495a3/"},"isPublic":true,"expertise":[],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":27381,"enabled":true,"value":[]}},"critical":{"article-content":{"id":27381,"content":"\u003cp\u003eGoogle My Business—now called Google Business Profile—allows business owners to reach customers via Google Search and Google Maps.\u003c/p\u003e\u003cp\u003eMaintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information.\u003c/p\u003e\u003cp\u003eIn this article, we’ll cover:\u003c/p\u003e\u003cul\u003e \u003cli\u003eWhy you should have a Google Business Profile for your business\u003c/li\u003e \u003cli\u003eHow to set up your Google Business Profile\u003c/li\u003e \u003cli\u003eHow to optimize your Google My Business profile\u003c/li\u003e \u003cli\u003eFrequently asked questions\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eTo start, let’s cover the basics of Google Business Profile, formerly Google My Business.\u003c/p\u003e\u003ch2\u003eWhat Is Google My Business (Now Known as Google Business Profile)? \u003c/h2\u003e\u003cp\u003eGoogle Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google Search, Google Maps, and Google Shopping.\u003c/p\u003e\u003cp\u003eUsing this tool lets you connect with customers, post business updates, list products or services, and more.\u003c/p\u003e\u003cp\u003eHere’s what GBP looks like:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/fe/40/fe400a2237ac4d57780194271449ac59/thierry-alberni-description.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Thierry Alberni business profile\" data-original=\"https://static.semrush.com/blog/uploads/media/fe/40/fe400a2237ac4d57780194271449ac59/original.jpg\" height=\"1015\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/fe/40/fe400a2237ac4d57780194271449ac59/thierry-alberni-description.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eEven if you don’t have a storefront, you can still have an account so long as you have contact with customers.\u003c/p\u003e\u003cp\u003eFor example, if you’re a plumber, you may only see customers at their homes. But you can still have a Google Business Profile. \u003c/p\u003e\u003ch3\u003eIs Google Business Profile Free?\u003c/h3\u003e\u003cp\u003eIt’s 100% free to create and manage your Google Business Profile.\u003c/p\u003e\u003cp\u003eAnd you can get a lot out of it without paying a cent.\u003c/p\u003e\u003ch2\u003eWhat Are the Benefits of Google My Business? \u003c/h2\u003e\u003cp\u003eThere are three main benefits of maintaining a Google Business Profile:\u003c/p\u003e\u003col\u003e \u003cli\u003eIncrease visibility on Google\u003c/li\u003e \u003cli\u003eGain credibility with reviews\u003c/li\u003e \u003cli\u003eShare business information with customers\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eLet’s look at each one in more detail.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/corporate/account/?\"utm_source=blog\u0026amp;utm_medium=cpc\u0026amp;utm_campaign=awareness51\" header=\"Get a team account\" text=\"To save on Semrush subscription\" button_text=\"Learn more\" image=\"https://static.semrush.com/blog/uploads/files/32/35/323521dc29e48b1867ddbe97947bb6b7/collaboration.svg\" background=\"purpleIllust\"]\u003c/p\u003e\u003ch3\u003eIncrease Visibility on Google\u003c/h3\u003e\u003cp\u003eWhen you search for a business in Google, you’ve probably noticed the map and accompanying list of businesses that can appear at the top of the search results. This is called the \u003ca href=\"https://www.semrush.com/local/blog/google-3-pack/\"\u003e\"local pack\"\u003c/a\u003e or “map pack.”\u003c/p\u003e\u003cp\u003eHere’s what it looks like:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/94/b6/94b66d23c97bb2ec4529dfec1c4d3543/grocery-store-map-pack.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"grocery stores map pack in Google\" data-original=\"https://static.semrush.com/blog/uploads/media/94/b6/94b66d23c97bb2ec4529dfec1c4d3543/original.jpg\" height=\"502\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/94/b6/94b66d23c97bb2ec4529dfec1c4d3543/grocery-store-map-pack.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe local pack appears for location-specific queries (or search terms that suggest location, like “restaurants near me”). It includes Google Maps results and business information.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/49/c9/49c9775fa29ab6623ea997de2cc28ac4/local-search-results.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"local search results\" data-original=\"https://static.semrush.com/blog/uploads/media/49/c9/49c9775fa29ab6623ea997de2cc28ac4/original.jpg\" height=\"833\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/49/c9/49c9775fa29ab6623ea997de2cc28ac4/local-search-results.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eBusinesses with well-optimized Google Business Profiles are much more likely to appear in these results.\u003c/p\u003e\u003cp\u003eMobile searches that include phrases like “where to buy” and “near me” have \u003ca href=\"https://storage.googleapis.com/think/docs/think-with-google-2019-research-review.pdf\" rel=\"nofollow\"\u003eincreased over 200%\u003c/a\u003e in recent years.\u003c/p\u003e\u003cp\u003eThese are considered “discovery searches.” Instead of looking for a particular brand, users are looking more generally for a category. \u003c/p\u003e\u003cp\u003eSo if a user is physically near your business and searches for a general term like “restaurant,” your business is more likely to pop up as a geolocated result if it’s well-optimized (we’ll get into more optimization tips later).\u003c/p\u003e\u003cp\u003eLike this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d1/fa/d1fa67c1bbb6b441e5c79fc3c4ddafb5/restaurants-map.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"restaurant map\" data-original=\"https://static.semrush.com/blog/uploads/media/d1/fa/d1fa67c1bbb6b441e5c79fc3c4ddafb5/original.jpg\" height=\"598\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d1/fa/d1fa67c1bbb6b441e5c79fc3c4ddafb5/restaurants-map.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eGain Credibility with Reviews\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://blog.smileback.com/how-to-expand-your-reach-and-increase-sales-with-google-reviews/\" rel=\"nofollow\"\u003e98% of users\u003c/a\u003e read online reviews for local businesses. \u003c/p\u003e\u003cp\u003eThe star rating next to business names on Google Maps (which ranges from 1-5) is a cumulation of reviews.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b0/93/b093296e565e5998e0276352b0799093/miku-vancouver-ratings.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"reviews for Miku Vancouver\" data-original=\"https://static.semrush.com/blog/uploads/media/b0/93/b093296e565e5998e0276352b0799093/original.jpg\" height=\"572\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b0/93/b093296e565e5998e0276352b0799093/miku-vancouver-ratings.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eReviews provide valuable feedback about your business. You can reply to reviews, which can help \u003ca href=\"https://support.google.com/business/answer/3474050?hl=en\u0026amp;co=GENIE.Platform%3DAndroid\"\u003ebuild trust with your customers\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eCustomers don’t expect 100% perfect reviews, though. \u003ca href=\"https://support.google.com/business/answer/3474122?hl=en\"\u003eAccording to Google\u003c/a\u003e, a mix of positive and negative reviews is actually more trustworthy.\u003c/p\u003e\u003cp\u003eResponding to reviews—both good and bad—is a great way to build trust and credibility with your current and future customers.\u003c/p\u003e\u003ch3\u003eShare Business Information With Customers\u003c/h3\u003e\u003cp\u003eYou can display your business hours, contact information, services, and more through your Google Business Profile.\u003c/p\u003e\u003cp\u003eAdditionally, you can update your customers about temporary changes. For example, you can display holiday hours or mark your business as temporarily closed or fully reopened.\u003c/p\u003e\u003ch2\u003eHow to Set Up Your Google Business Profile From Scratch\u003c/h2\u003e\u003cp\u003eIf your Business Profile already exists and you only need to claim it, skip these steps and head to the next section. If not you’re starting from scratch—follow along:\u003c/p\u003e\u003ch3\u003eStep 1: Go to Google Maps and Add Your Business\u003c/h3\u003e\u003cp\u003eTo get started, navigate to \u003ca href=\"https://www.google.com/maps/\"\u003eGoogle Maps\u003c/a\u003e and open the menu by hitting the button on the top left corner of the page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/42/b4/42b4d0ef298241e4a1c8d9dea1d75657/google-maps-dropdown.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Google Maps dropdown\" data-original=\"https://static.semrush.com/blog/uploads/media/42/b4/42b4d0ef298241e4a1c8d9dea1d75657/original.jpg\" height=\"720\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/42/b4/42b4d0ef298241e4a1c8d9dea1d75657/google-maps-dropdown.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOn the menu, look for the “Add your business” button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/99/94/9994e48538f9e95577ddf936efe7b1ab/add-your-business-highlight.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Add your business button\" data-original=\"https://static.semrush.com/blog/uploads/media/99/94/9994e48538f9e95577ddf936efe7b1ab/original.jpg\" height=\"837\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/99/94/9994e48538f9e95577ddf936efe7b1ab/add-your-business-highlight.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStep 2: Create Your Business Account\u003c/h3\u003e\u003cp\u003eIf you already have a business account, simply sign into your account and skip this section.\u003c/p\u003e\u003cp\u003eIf you don’t have an account, follow along to create a new one.\u003c/p\u003e\u003cp\u003eClick on the “Create account” button and choose “To manage my business” from the drop-down menu.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d1/28/d128398ea6350e1ae6e27a5a2f1ab27e/sign-in-manage-business.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Sign into Google to manage your business\" data-original=\"https://static.semrush.com/blog/uploads/media/d1/28/d128398ea6350e1ae6e27a5a2f1ab27e/original.jpg\" height=\"1392\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d1/28/d128398ea6350e1ae6e27a5a2f1ab27e/sign-in-manage-business.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, fill out your information (e.g., your name, preferred username, etc.), and click the “Next” button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/65/36/6536dbece06da8de85978900520fefa3/create-google-account.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Create your Google account\" data-original=\"https://static.semrush.com/blog/uploads/media/65/36/6536dbece06da8de85978900520fefa3/original.jpg\" height=\"1278\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/65/36/6536dbece06da8de85978900520fefa3/create-google-account.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAfter that, you’ll need to verify your identity with a phone number.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/75/df/75df074bce110ed263fc161d9f5197f9/verify-phone-number.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Verify your phone number\" data-original=\"https://static.semrush.com/blog/uploads/media/75/df/75df074bce110ed263fc161d9f5197f9/original.jpg\" height=\"786\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/75/df/75df074bce110ed263fc161d9f5197f9/verify-phone-number.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eGoogle will ask for a few more details, then send you to their terms and conditions page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/58/54/585414c37de3e15b036f4034fede1fd8/gbp-setup.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Google Business Profile setup\" data-original=\"https://static.semrush.com/blog/uploads/media/58/54/585414c37de3e15b036f4034fede1fd8/original.jpg\" height=\"1493\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/58/54/585414c37de3e15b036f4034fede1fd8/gbp-setup.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHit the “Agree” button on the terms and conditions page to start setting up your profile.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ef/b8/efb8b93089450659d87cd8635c457551/agree-combining-data.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"agree to combining data\" data-original=\"https://static.semrush.com/blog/uploads/media/ef/b8/efb8b93089450659d87cd8635c457551/original.jpg\" height=\"1286\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ef/b8/efb8b93089450659d87cd8635c457551/agree-combining-data.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStep 3: Fill Out Your Business Name and Category\u003c/h3\u003e\u003cp\u003eNow it’s time to set up your Business Profile. The first step is to choose your business name and category.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/22/dd/22ddafb766cb92254283abfe475d088f/start-building-business-profile.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Start building your business profile\" data-original=\"https://static.semrush.com/blog/uploads/media/22/dd/22ddafb766cb92254283abfe475d088f/original.jpg\" height=\"779\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/22/dd/22ddafb766cb92254283abfe475d088f/start-building-business-profile.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFirst, type out your business name. As you type, Google will show you a list of existing businesses in its database.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0f/e0/0fe06333a199fd76776891a4c17d4aa7/business-name-angels-pizza.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Adding business name\" data-original=\"https://static.semrush.com/blog/uploads/media/0f/e0/0fe06333a199fd76776891a4c17d4aa7/original.jpg\" height=\"823\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0f/e0/0fe06333a199fd76776891a4c17d4aa7/business-name-angels-pizza.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf your business is on the list, skip to the next step to learn how to claim your business. If it’s not, fully type out your business name.\u003c/p\u003e\u003cp\u003eWrite your business name \u003cstrong\u003eexactly as is\u003c/strong\u003e. (Don’t try to stuff your business name with keywords, as Google may suspend your account. You’ll add relevant keywords in your Business Description later.)\u003c/p\u003e\u003cp\u003eNext, start typing out your business category and choose one from the list:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/69/58/6958fe7fa362d0784ab5062998a5774e/business-category-search.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"business category search\" data-original=\"https://static.semrush.com/blog/uploads/media/69/58/6958fe7fa362d0784ab5062998a5774e/original.jpg\" height=\"1486\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/69/58/6958fe7fa362d0784ab5062998a5774e/business-category-search.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYour business category tells Google what kind of business you have, making it more searchable.\u003c/p\u003e\u003cp\u003eYou can always change your business category or add more categories later.\u003c/p\u003e\u003ch3\u003eStep 4: Add Your Location\u003c/h3\u003e\u003cp\u003eNext, add a location if you have a physical location. While this is usually an optional step, some business categories, like “Restaurant,” require you to add a location.\u003c/p\u003e\u003cp\u003eIf you don’t have a storefront, choose “no” to skip this step.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ea/3c/ea3cdd733bb1a1c1a64900556c5556ec/add-location.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"add a location\" data-original=\"https://static.semrush.com/blog/uploads/media/ea/3c/ea3cdd733bb1a1c1a64900556c5556ec/original.jpg\" height=\"739\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ea/3c/ea3cdd733bb1a1c1a64900556c5556ec/add-location.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you choose “yes,” Google will ask you for your location’s address. Searchers will see your address on Google Maps, so make sure you enter an accurate location.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/7f/25/7f2582093f5b0a2e36ff713cef1ddd3b/whats-the-address.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"add your address\" data-original=\"https://static.semrush.com/blog/uploads/media/7f/25/7f2582093f5b0a2e36ff713cef1ddd3b/original.jpg\" height=\"847\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7f/25/7f2582093f5b0a2e36ff713cef1ddd3b/whats-the-address.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eGoogle also uses your address to give you a list of potential duplicate listings.\u003c/p\u003e\u003cp\u003eIf one of the duplicate listings is yours, skip to the next step to learn how to claim your business. If not, select “None of these.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/99/b5/99b520c88c9c750364c9be0d8ccb94b0/none-of-these-button.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"None of these button\" data-original=\"https://static.semrush.com/blog/uploads/media/99/b5/99b520c88c9c750364c9be0d8ccb94b0/original.jpg\" height=\"1486\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/99/b5/99b520c88c9c750364c9be0d8ccb94b0/none-of-these-button.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStep 5: Choose Your Service Area\u003c/h3\u003e\u003cp\u003eThis step will look different based on whether you added a business address.\u003c/p\u003e\u003cp\u003eIf you added a business address, this step is optional. Google will ask you if you provide deliveries or home and office visits. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/2e/81/2e8123921d8357e929cf6b4651a36090/deliveries-yes-no.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Adding business delivery information\" data-original=\"https://static.semrush.com/blog/uploads/media/2e/81/2e8123921d8357e929cf6b4651a36090/original.jpg\" height=\"823\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2e/81/2e8123921d8357e929cf6b4651a36090/deliveries-yes-no.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eChoose “Yes” to tell searchers what areas are within your reach.\u003c/p\u003e\u003cp\u003eChoose “No” to skip to the next step.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/32/fc/32fc98565892235d5181fa999a07d20e/search-select-areas-highlight.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"search and select business areas\" data-original=\"https://static.semrush.com/blog/uploads/media/32/fc/32fc98565892235d5181fa999a07d20e/original.jpg\" height=\"1486\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/32/fc/32fc98565892235d5181fa999a07d20e/search-select-areas-highlight.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you didn’t add a business address, then you can’t skip this step. Simply choose an area from Google’s suggestions or start typing the name of the area you serve.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8e/fe/8efe93e54289f3e46dc4e1aeb019e99f/search-select-areas.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"search and select business areas from Google's suggestions\" data-original=\"https://static.semrush.com/blog/uploads/media/8e/fe/8efe93e54289f3e46dc4e1aeb019e99f/original.jpg\" height=\"1410\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8e/fe/8efe93e54289f3e46dc4e1aeb019e99f/search-select-areas.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStep 6: Add Your Contact Information\u003c/h3\u003e\u003cp\u003eNext, add your phone number and website URL, if you have one.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d3/ae/d3ae4da2f549b4faa9c6ded38b74c124/add-contact-info.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"add contact info\" data-original=\"https://static.semrush.com/blog/uploads/media/d3/ae/d3ae4da2f549b4faa9c6ded38b74c124/original.jpg\" height=\"823\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d3/ae/d3ae4da2f549b4faa9c6ded38b74c124/add-contact-info.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSearchers will find and contact you through your provided contact information, so double check that it’s correct.\u003c/p\u003e\u003ch3\u003eStep 7: Opt In to Updates and Recommendations\u003c/h3\u003e\u003cp\u003eGoogle will now ask if you’d like to opt in to updates and recommendations for your GBP. We recommend selecting “yes” so you can hear about best practices directly from Google.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0a/7e/0a7e6d5e4d623e1d82885fdfb8654d6e/yes-no-stay-in-the-know.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Selecting \"yes\" or \"no\" for Google recommendations' data-original=\"https://static.semrush.com/blog/uploads/media/0a/7e/0a7e6d5e4d623e1d82885fdfb8654d6e/original.jpg\" height=\"763\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0a/7e/0a7e6d5e4d623e1d82885fdfb8654d6e/yes-no-stay-in-the-know.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStep 8: Verify Your Listing\u003c/h3\u003e\u003cp\u003eYour Business Profile won’t become searchable until you verify it. So while you have the option to skip business verification during your initial setup, you’ll need to verify your listing eventually.\u003c/p\u003e\u003cp\u003eThere are \u003ca href=\"https://support.google.com/business/answer/7107242\"\u003efive ways\u003c/a\u003e to verify your listing:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eBy phone\u003c/strong\u003e. You’ll receive a Google automated call or text with your verification code.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eBy email\u003c/strong\u003e. You will receive an email containing your verification code.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eBy postcard\u003c/strong\u003e. You will receive a postcard at your registered address containing your verification code.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eBy video recording\u003c/strong\u003e. Record a video that shows proof of location, your business equipment, and that you are indeed an authorized manager of the business.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eBy live video call\u003c/strong\u003e. Show the same proof for the video recording, but on a live call with a support representative.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYour verification options change depending on whether or not you’ve added a location. If you have a physical location, then you need to verify your business by postcard.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0a/0d/0a0de1537bffe39a3013cde96bd54bf4/postcard-by-mail.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"select postcard by mail\" data-original=\"https://static.semrush.com/blog/uploads/media/0a/0d/0a0de1537bffe39a3013cde96bd54bf4/original.jpg\" height=\"823\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0a/0d/0a0de1537bffe39a3013cde96bd54bf4/postcard-by-mail.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe postcard contains a five-digit code, which you’ll enter when logged into your account.\u003c/p\u003e\u003cp\u003eIf your business doesn’t have a physical location, you will need to enter your personal address for verification purposes.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8e/20/8e20e0dc0c415a64da0144ca71bf4988/mailing-address-verify.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Verify mailing address\" data-original=\"https://static.semrush.com/blog/uploads/media/8e/20/8e20e0dc0c415a64da0144ca71bf4988/original.jpg\" height=\"1486\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8e/20/8e20e0dc0c415a64da0144ca71bf4988/mailing-address-verify.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAfter which, you can choose between receiving a phone call, text message, or one of the “Other options.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e6/a9/e6a9b1ec8912892f9d03f445e32358cf/verify-more-options.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"more verification options\" data-original=\"https://static.semrush.com/blog/uploads/media/e6/a9/e6a9b1ec8912892f9d03f445e32358cf/original.jpg\" height=\"584\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e6/a9/e6a9b1ec8912892f9d03f445e32358cf/verify-more-options.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf the available verification options for your business don’t work for you, you can contact the Google Business Profile team through \u003ca href=\"https://support.google.com/business/gethelp?visit_id=637379686170417903-1233523999\u0026amp;rd=1\"\u003etheir help center\u003c/a\u003e.\u003c/p\u003e\u003ch3\u003eBonus Step: Add More Information \u0026amp; Opt-in to Google Services\u003c/h3\u003e\u003cp\u003eAfter the verification step, Google will prompt you to add more information about your business and opt in to relevant services, based on the business category you chose.\u003c/p\u003e\u003cp\u003eYou can add specific services you offer, set your hours, enable messaging, and more.\u003c/p\u003e\u003cp\u003eWe recommend filling in as much as you can. After all, information like operating hours and business photos will help your potential customers reach you better.\u003c/p\u003e\u003cp\u003eHere are the optional steps where you can add more information or opt in to additional services:\u003c/p\u003e\u003ch4\u003eSpecific Services You Offer\u003c/h4\u003e\u003cp\u003eSelecting certain business categories will allow you to specify what types of services you offer.\u003c/p\u003e\u003cp\u003eMarketing agencies, for example, can add “Telemarketing” as a service or create a custom service like “SEO.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d0/48/d048ee3e2eb71651416b053622b0083d/add-services.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"add services\" data-original=\"https://static.semrush.com/blog/uploads/media/d0/48/d048ee3e2eb71651416b053622b0083d/original.jpg\" height=\"737\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d0/48/d048ee3e2eb71651416b053622b0083d/add-services.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eOperating Days and Hours\u003c/h4\u003e\u003cp\u003eNext, you will need to add your business’s operating days and hours.\u003c/p\u003e\u003cp\u003eSelect all the days of the week that your store is open. Then, set opening and closing times per day that you set to “Open.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/57/26/5726235cc2e7133d528d086f77fdedbc/add-store-hours.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Add business hours\" data-original=\"https://static.semrush.com/blog/uploads/media/57/26/5726235cc2e7133d528d086f77fdedbc/original.jpg\" height=\"1486\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/57/26/5726235cc2e7133d528d086f77fdedbc/add-store-hours.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eMessaging Through Google\u003c/h4\u003e\u003cp\u003eGoogle has a feature that allows searchers to message you directly from your Google My Business listing. We recommend only enabling it if you regularly monitor your Google business account.\u003c/p\u003e\u003cp\u003eTo do so, toggle the “Accept Messages” option found on the “Add messaging” page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/54/f1/54f18db28a3e9734b9595f3f035ecf9b/add-messaging.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"add messaging\" data-original=\"https://static.semrush.com/blog/uploads/media/54/f1/54f18db28a3e9734b9595f3f035ecf9b/original.jpg\" height=\"823\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/54/f1/54f18db28a3e9734b9595f3f035ecf9b/add-messaging.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eEven if you disable messaging through Google, your potential customers will still be able to contact you through the contact information you’ve provided.\u003c/p\u003e\u003ch4\u003eBusiness Description\u003c/h4\u003e\u003cp\u003eGoogle gives you 750 characters to briefly describe your business.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/3b/2f/3b2f8bc98ceb54f72833face067f1fd9/add-business-description.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"add business description\" data-original=\"https://static.semrush.com/blog/uploads/media/3b/2f/3b2f8bc98ceb54f72833face067f1fd9/original.jpg\" height=\"823\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/3b/2f/3b2f8bc98ceb54f72833face067f1fd9/add-business-description.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAccording to \u003ca href=\"https://support.google.com/business/answer/3038177#description\u0026amp;zippy=%2Cbusiness-description\"\u003etheir guidelines\u003c/a\u003e, your business description should include:\u003c/p\u003e\u003cul\u003e \u003cli\u003eYour products or services\u003c/li\u003e \u003cli\u003eYour unique selling point\u003c/li\u003e \u003cli\u003eYour history\u003c/li\u003e \u003cli\u003eAnything else searchers might find helpful\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAfter you write your business description, run it through a spelling and grammar checker like Grammarly. \u003ca href=\"https://www.callrail.com/blog/google-my-business-listing-suspended/\" rel=\"nofollow\"\u003eGoogle may suspend\u003c/a\u003e Google Business Profiles due to errors in your business name or profile.\u003c/p\u003e\u003cp\u003eOther things you should avoid in your business description are:\u003c/p\u003e\u003cul\u003e \u003cli\u003eOffensive content\u003c/li\u003e \u003cli\u003eLinks\u003c/li\u003e \u003cli\u003eHTML code (make sure everything is in plain text)\u003c/li\u003e \u003cli\u003eSale announcements\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/corporate/account/?\"utm_source=blog\u0026amp;utm_medium=cpc\u0026amp;utm_campaign=awareness51\" header=\"Get a team account\" text=\"To save on Semrush subscription\" button_text=\"Learn more\" image=\"https://static.semrush.com/blog/uploads/files/32/35/323521dc29e48b1867ddbe97947bb6b7/collaboration.svg\" background=\"purpleIllust\"]\u003c/p\u003e\u003ch4\u003eBusiness Photos\u003c/h4\u003e\u003cp\u003eAdd photos of your business to show your customers what your space looks like, what products you sell, and more.\u003c/p\u003e\u003cp\u003eYou can add specific photos based on your business category. For example, restaurants can add photos of their menu and specific dishes.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/54/aa/54aa7291a8e59ca98e73edb8d2a9a037/add-photos-dishes.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"add photos of restaurant dishes\" data-original=\"https://static.semrush.com/blog/uploads/media/54/aa/54aa7291a8e59ca98e73edb8d2a9a037/original.jpg\" height=\"1486\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/54/aa/54aa7291a8e59ca98e73edb8d2a9a037/add-photos-dishes.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAdding photos to your profile makes your business look \u003ca href=\"https://support.google.com/business/answer/6103862?hl=en#:~:text=To%20help%20complete%20your%20Business,you%20verify%20your%20Business%20Profile.\"\u003emore attractive to customers\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eIt gives them a genuine idea of what your business looks like—and can even expand your reach—without running ads or trying to sell something.\u003c/p\u003e\u003cp\u003eWe’ll cover additional tips on GBP images later.\u003c/p\u003e\u003ch4\u003eGoogle Ads\u003c/h4\u003e\u003cp\u003eLastly, you can set up \u003ca href=\"https://www.semrush.com/blog/google-advertising/\"\u003eGoogle Ads\u003c/a\u003e. But this isn’t required, and it will not impact how often your business shows up in the free organic search results.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/61/33/61335b8c1aab98b41ab88a9efb15ebdd/advertise-minutes.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"set up Google Ads\" data-original=\"https://static.semrush.com/blog/uploads/media/61/33/61335b8c1aab98b41ab88a9efb15ebdd/original.jpg\" height=\"823\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/61/33/61335b8c1aab98b41ab88a9efb15ebdd/advertise-minutes.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eHow to Claim an Existing, Unverified Listing\u003c/h2\u003e\u003cp\u003eGoogle auto-generates and updates business information all on its own. So an unmanaged, unverified listing of your business may already exist within Google’s database.\u003c/p\u003e\u003cp\u003eAll you need to do is claim your listing and add it to your dashboard.\u003c/p\u003e\u003cp\u003eClaiming your listing will allow you to keep your business information accurate, make announcements, and respond to customer reviews and questions.\u003c/p\u003e\u003cp\u003eHere’s how to do it in four easy steps:\u003c/p\u003e\u003ch3\u003eStep 1: Search For Your Business on Google Maps\u003c/h3\u003e\u003cp\u003eFirst, go to \u003ca href=\"https://www.google.com/maps\"\u003eGoogle Maps\u003c/a\u003e and search for your business name.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/93/06/9306ea9d891a1558c547851385475217/white-springs-cafe-map-pack.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"White Springs Cafe business profile resutls\" data-original=\"https://static.semrush.com/blog/uploads/media/93/06/9306ea9d891a1558c547851385475217/original.jpg\" height=\"1209\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/93/06/9306ea9d891a1558c547851385475217/white-springs-cafe-map-pack.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you don’t find your business within Maps, then the listing probably doesn’t exist. In which case, you need to create one from scratch. (See the previous section for a step-by-step guide.)\u003c/p\u003e\u003ch3\u003eStep 2: Look for the “Claim this Business” Button\u003c/h3\u003e\u003cp\u003eAfter finding your business in Google Maps, look for the “Claim this business” button or “Own this business?” link.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/24/a6/24a6a37c8b4b2e6b8b83c863b26597a3/claim-this-business.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Claim this business buttons\" data-original=\"https://static.semrush.com/blog/uploads/media/24/a6/24a6a37c8b4b2e6b8b83c863b26597a3/original.jpg\" height=\"1306\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/24/a6/24a6a37c8b4b2e6b8b83c863b26597a3/claim-this-business.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you can’t find either of those buttons, then one of two things has happened:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eThe listing is already verified\u003c/strong\u003e. To claim a verified listing, you need to get in touch with the existing business manager. Skip to the next section for a complete step-by-step guide.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eYou are already the profile manager\u003c/strong\u003e. Log into your Google account and head to your \u003ca href=\"https://business.google.com/locations\"\u003eBusiness Profile Manager\u003c/a\u003e dashboard to see if the listing has already been assigned to your account.\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003eStep 3: Click “Manage Now”\u003c/h3\u003e\u003cp\u003eOn the next page, you’ll see a “Manage now” button. If you’re sure the listing is your business, hit the button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/5b/4d/5b4de747896bee53cd4daef2d5bf8d70/manage-now-button.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Manage now button\" data-original=\"https://static.semrush.com/blog/uploads/media/5b/4d/5b4de747896bee53cd4daef2d5bf8d70/original.jpg\" height=\"963\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5b/4d/5b4de747896bee53cd4daef2d5bf8d70/manage-now-button.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you realize the business is not yours, click “I own or manage another business” to create a new listing.\u003c/p\u003e\u003ch3\u003eStep 4: Verify Your Business\u003c/h3\u003e\u003cp\u003eVerifying your business proves to Google that you indeed manage the business listing that you are trying to claim.\u003c/p\u003e\u003cp\u003eGoogle will only allow you to manage your listing—i.e., respond to reviews or edit information—after you verify ownership.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a5/73/a5731744df6d65cd4a5f0a28645e27da/choose-way-to-verify.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Choose a way to verify your business profile\" data-original=\"https://static.semrush.com/blog/uploads/media/a5/73/a5731744df6d65cd4a5f0a28645e27da/original.jpg\" height=\"1447\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a5/73/a5731744df6d65cd4a5f0a28645e27da/choose-way-to-verify.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAgain, you can verify your listing by phone, email, postcard, recorded call, or live call.\u003c/p\u003e\u003cp\u003eAfter you verify that the business listing is indeed yours, you will be able to manage it through your \u003ca href=\"https://business.google.com/locations\"\u003eGBP Manager dashboard\u003c/a\u003e.\u003c/p\u003e\u003ch2\u003eHow to Request Access to a GBP Managed by Someone Else\u003c/h2\u003e\u003cp\u003eIf you can’t find the “Claim this Business” button on your existing business listing, then it’s probably already being managed by another account.\u003c/p\u003e\u003cp\u003eHere’s how you can reclaim the profile in three steps:\u003c/p\u003e\u003ch3\u003eStep 1: Go to the Create Page\u003c/h3\u003e\u003cp\u003eHead to the \u003ca href=\"https://business.google.com/create\"\u003eCreate page\u003c/a\u003e and search for your business.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a1/e2/a1e2326e3e2c85de962118c0a27c2c88/find-manage-business.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Find and manage your business\" data-original=\"https://static.semrush.com/blog/uploads/media/a1/e2/a1e2326e3e2c85de962118c0a27c2c88/original.jpg\" height=\"1030\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a1/e2/a1e2326e3e2c85de962118c0a27c2c88/find-manage-business.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou should see a drop-down menu filled with existing listings in the Google database. Select the business listing that you want to claim.\u003c/p\u003e\u003ch3\u003eStep 2: Request Access\u003c/h3\u003e\u003cp\u003eGoogle will confirm that the listing you want to claim is owned by another email address.\u003c/p\u003e\u003cp\u003eIf the email address is yours, sign into it and you should gain access to the listing. If you’ve lost that email address’s log-in information, check out \u003ca href=\"https://www.google.com/accounts/recovery?_ga=2.68562577.1082919003.1655879867-914198180.1655879867\"\u003eGoogle’s Account Recovery guide\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eIf the email address isn’t yours, hit the “Request Access” button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/96/33/9633cc1515cb9becd9130e36790794c4/request-access.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"request access button\" data-original=\"https://static.semrush.com/blog/uploads/media/96/33/9633cc1515cb9becd9130e36790794c4/original.jpg\" height=\"1010\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/96/33/9633cc1515cb9becd9130e36790794c4/request-access.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStep 3: Fill Out the Form\u003c/h3\u003e\u003cp\u003eGoogle will then ask you to fill out a few personal details, including your name, contact number, the level of access you require, and your relationship to the business.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/58/bc/58bc148300729b6054dcca412eae5459/request-access-business.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Request access to a business\" data-original=\"https://static.semrush.com/blog/uploads/media/58/bc/58bc148300729b6054dcca412eae5459/original.jpg\" height=\"1948\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/58/bc/58bc148300729b6054dcca412eae5459/request-access-business.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAfter you hit submit, the account holder who’s managing your listing will receive your request. They then have three days to either grant you access to the profile or reject your request.\u003c/p\u003e\u003cp\u003eIf you don’t hear back, you might have been granted permission to claim your profile yourself. Go to your \u003ca href=\"https://business.google.com/locations\"\u003eGBP manager dashboard\u003c/a\u003e and look for the option to claim your business.\u003c/p\u003e\u003cp\u003eGoogle will grant you full management access to your new business listing seven days after you become the new owner.\u003c/p\u003e\u003ch2\u003eHow To Optimize Your Google My Business Profile\u003c/h2\u003e\u003cp\u003eNow that you’ve set up or claimed your listing, it’s time to optimize it. Here are ongoing steps you can follow to maintain a well-optimized Google Business Profile.\u003c/p\u003e\u003ch3\u003eReview NAP Consistency\u003c/h3\u003e\u003cp\u003eNAP is the most important information in your Google My Business profile. It stands for name, address, and phone number.\u003c/p\u003e\u003cp\u003eNAP consistency helps potential customers identify and find your business. It’s crucial to keep this information consistent anywhere your business appears online to avoid confusion.\u003c/p\u003e\u003cp\u003eStart by making sure everything is correct in your business account.\u003c/p\u003e\u003cp\u003eGoogle for your business name. (Make sure you’re logged in.) You’ll see an option to view your profile.\u003c/p\u003e\u003cp\u003eClick on it.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0d/5d/0d5d4bc73104a743cf1b5a62fa4cbbb8/982bdab6b7843c25dc232676a656a5a3/r8ZL_w6OHHay2XIKNsFa2LCTVOSmt17zWNsCU3rO7AjZRPeJgzgCE-r06grliAjlykp_rzH5s8ARBIJVKIbo9qP3jDocu4Vr8ScmTBm1fYOYeyphnzpiHZ7wel8pyX9HCfJelD9xd914iGrFtD11kcA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"View Google My Business profile\" data-original=\"https://static.semrush.com/blog/uploads/media/0d/5d/0d5d4bc73104a743cf1b5a62fa4cbbb8/982bdab6b7843c25dc232676a656a5a3/original.jpeg\" height=\"599\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0d/5d/0d5d4bc73104a743cf1b5a62fa4cbbb8/982bdab6b7843c25dc232676a656a5a3/r8ZL_w6OHHay2XIKNsFa2LCTVOSmt17zWNsCU3rO7AjZRPeJgzgCE-r06grliAjlykp_rzH5s8ARBIJVKIbo9qP3jDocu4Vr8ScmTBm1fYOYeyphnzpiHZ7wel8pyX9HCfJelD9xd914iGrFtD11kcA.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, click on the “\u003cstrong\u003eEdit profile\u003c/strong\u003e” button. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ec/59/ec592a6becda4894572b50d5c36ed809/7c8631b0057722fe5831607864e16f6f/4bpa1Tbr1lMOLIVadrTz6OIyTtzsgUpaEo2kpEPzwU8NUo88N4OHMwKZ1TWrbxWSYapxv346WHcaVuLfInW8Ts_PjIVMGIKOJPcfrsPRzj9dPxPYKeYj9F7pteJccCo9DJAxWXxVDPYpmJ364uz8I3o.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Edit profile” button selected on Google My Business dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/ec/59/ec592a6becda4894572b50d5c36ed809/7c8631b0057722fe5831607864e16f6f/original.jpeg\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ec/59/ec592a6becda4894572b50d5c36ed809/7c8631b0057722fe5831607864e16f6f/4bpa1Tbr1lMOLIVadrTz6OIyTtzsgUpaEo2kpEPzwU8NUo88N4OHMwKZ1TWrbxWSYapxv346WHcaVuLfInW8Ts_PjIVMGIKOJPcfrsPRzj9dPxPYKeYj9F7pteJccCo9DJAxWXxVDPYpmJ364uz8I3o.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eA new window will open. Check that your business name, address, and phone number are accurate.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e3/a2/e3a2712b32ca106c0df31d4bba45e67a/789c4e32b03fb053e7202e139ece9c41/CTKaVmYvC8Nr7Di-kCj4AYlfNLzPh1Gjn3jIS-KF_s9gzss9AX0xVUgcLeMRMnyYH68iS7nY5kkVJ_ZJRmFAYvux6Jo1vxki6CcP7fZ5Q5kb-h1ZPbsa0iWzR3y-Gl3UFAvPGX6Relb8hXHLFL0auZ4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Business profile information page\" data-original=\"https://static.semrush.com/blog/uploads/media/e3/a2/e3a2712b32ca106c0df31d4bba45e67a/789c4e32b03fb053e7202e139ece9c41/original.jpeg\" height=\"1412\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e3/a2/e3a2712b32ca106c0df31d4bba45e67a/789c4e32b03fb053e7202e139ece9c41/CTKaVmYvC8Nr7Di-kCj4AYlfNLzPh1Gjn3jIS-KF_s9gzss9AX0xVUgcLeMRMnyYH68iS7nY5kkVJ_ZJRmFAYvux6Jo1vxki6CcP7fZ5Q5kb-h1ZPbsa0iWzR3y-Gl3UFAvPGX6Relb8hXHLFL0auZ4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn addition to your Google Business Profile, you might also have NAP information on popular directories like Yelp or Tripadvisor.\u003c/p\u003e\u003cp\u003eIt’s also important to ensure that your NAP information on these directories matches what you have listed in your Google Business Profile.\u003c/p\u003e\u003cp\u003eWhile you can manually check individual references one by one and make changes where required, it’s inefficient.\u003c/p\u003e\u003cp\u003eTo save time and resources on admin, use a tool like Semrush’s \u003ca href=\"https://www.semrush.com/listings-management/start/start/start/\" style=\"text-decoration:none\"\u003eListing Management\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eOpen the tool and enter your business name. The tool will detect your business information automatically.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/59/48/5948d5b363c76f71630a55aba8190260/3e43d80e387be631abbb1a8dc69410c7/hxCXxA8MBL51YSL1qHKqYcik8Q-JBYEhC8mBCP5cpylblBGxMniMJCkIlGCidBEO8hJZOGIVIzTzYCXUtZht1snH9NNDaD0fCb2avOqd78ViV9vntr_tBGiNThWbrJEpVJ-4Fr06PMrx6YL3gNzXhBs.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Semrush's Listing Management tool\" data-original=\"https://static.semrush.com/blog/uploads/media/59/48/5948d5b363c76f71630a55aba8190260/3e43d80e387be631abbb1a8dc69410c7/original.jpeg\" height=\"828\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/59/48/5948d5b363c76f71630a55aba8190260/3e43d80e387be631abbb1a8dc69410c7/hxCXxA8MBL51YSL1qHKqYcik8Q-JBYEhC8mBCP5cpylblBGxMniMJCkIlGCidBEO8hJZOGIVIzTzYCXUtZht1snH9NNDaD0fCb2avOqd78ViV9vntr_tBGiNThWbrJEpVJ-4Fr06PMrx6YL3gNzXhBs.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick on it. Then, go to the “\u003cstrong\u003eLocations\u003c/strong\u003e” tab and click on “\u003cstrong\u003eLive listings\u003c/strong\u003e”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a6/bb/a6bb582a63af6a9979fa3a7b30ff3f04/a84643b360b6983ced6801e9a63cf823/1_Uh0nuGSqkV0vRZyN8h12STibBosS5tYjE7qy1Qiq95joW5cm9--L_0oh3_dRLEP92Q02_FGbri5FqtiWYXOgvqLgn4E6gnHgAufUCxM6QPq7D3zaHiukS3o6-Qn-gSYGTGl5yGe-iB1P9jF4lQid0.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Listing Management locations tab\" data-original=\"https://static.semrush.com/blog/uploads/media/a6/bb/a6bb582a63af6a9979fa3a7b30ff3f04/a84643b360b6983ced6801e9a63cf823/original.jpeg\" height=\"587\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a6/bb/a6bb582a63af6a9979fa3a7b30ff3f04/a84643b360b6983ced6801e9a63cf823/1_Uh0nuGSqkV0vRZyN8h12STibBosS5tYjE7qy1Qiq95joW5cm9--L_0oh3_dRLEP92Q02_FGbri5FqtiWYXOgvqLgn4E6gnHgAufUCxM6QPq7D3zaHiukS3o6-Qn-gSYGTGl5yGe-iB1P9jF4lQid0.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll see your NAP information across dozens of online directories. The tool will also highlight any inconsistencies found.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a9/d2/a9d22c94d80b716fce208babf5be720c/fe31d7bbe51c410937ea5af74ed5521a/wSVHonCHh7VPH4U4wYBuwFZy4MGmvy9K2_sfOCjbXcjNXzgHLFBBl84HsNf7CRhZsfSrO70AWt3155mdiHv72uJAOfO7wDT_iMVsbLPJ4PKyxozzUBTMTdAUrQssl9xbRBdG_Xbmt5o75K0D74L6Wp4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"NAP information list\" data-original=\"https://static.semrush.com/blog/uploads/media/a9/d2/a9d22c94d80b716fce208babf5be720c/fe31d7bbe51c410937ea5af74ed5521a/original.jpeg\" height=\"1301\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a9/d2/a9d22c94d80b716fce208babf5be720c/fe31d7bbe51c410937ea5af74ed5521a/wSVHonCHh7VPH4U4wYBuwFZy4MGmvy9K2_sfOCjbXcjNXzgHLFBBl84HsNf7CRhZsfSrO70AWt3155mdiHv72uJAOfO7wDT_iMVsbLPJ4PKyxozzUBTMTdAUrQssl9xbRBdG_Xbmt5o75K0D74L6Wp4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eMany SEOs also use a strategy called \u003ca href=\"https://www.callrail.com/blog/call-tracking-google-my-business/\" style=\"text-decoration:none\"\u003ecall tracking\u003c/a\u003e, or using different phone numbers that forward to your business phone number. By doing this, you can track which channel the call came from.\u003c/p\u003e\u003cp\u003eHere’s how you use call tracking without negatively impacting NAP consistency:\u003c/p\u003e\u003cp\u003eHead back to the “\u003cstrong\u003eEdit profile\u003c/strong\u003e” option in your Google My Business profile. And go to the phone number section.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0f/ba/0fbaf1b5362cc9a77b2cd602b930b7f3/97776aaa7ffcd4549a32aa7c87b39af7/4rwa1m8eBjtpB7JImA-fbcUEfwVNihcU1wOLgkDAl2ehkT2a03dedq5wxwE84KJAIaEavmHo2o3joUdr7iVD5ZThggvTn5oi_7IqRWQic5slQoTrUBnSmnNOeIciugovaFytnF3vMzTYf4ffuL14pJM.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Phone number section in Google My Business profile\" data-original=\"https://static.semrush.com/blog/uploads/media/0f/ba/0fbaf1b5362cc9a77b2cd602b930b7f3/97776aaa7ffcd4549a32aa7c87b39af7/original.jpeg\" height=\"1080\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0f/ba/0fbaf1b5362cc9a77b2cd602b930b7f3/97776aaa7ffcd4549a32aa7c87b39af7/4rwa1m8eBjtpB7JImA-fbcUEfwVNihcU1wOLgkDAl2ehkT2a03dedq5wxwE84KJAIaEavmHo2o3joUdr7iVD5ZThggvTn5oi_7IqRWQic5slQoTrUBnSmnNOeIciugovaFytnF3vMzTYf4ffuL14pJM.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAdd your call tracking number as the “primary phone” option and your standard business phone number as an “additional phone” number.\u003c/p\u003e\u003cp\u003eBy adding your main phone line as an additional number, it will remain connected to your business without messing up your NAP consistency.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/listings-management/start/start/start/\" show_input=\"false\"header=\"Review Your Online Listings\" text=\"with the Listing Management Tool\" button_text=\"Try for Free\"bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\"bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003eWrite a Business Description\u003c/h3\u003e\u003cp\u003eBusiness descriptions give you space to provide information about products and services, as well as the history of your business.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/4b/d4/4bd4408e4c8392e5a0e056e2a94c4775/aritzia-description.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Aritzia business description\" data-original=\"https://static.semrush.com/blog/uploads/media/4b/d4/4bd4408e4c8392e5a0e056e2a94c4775/original.jpg\" height=\"1999\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4b/d4/4bd4408e4c8392e5a0e056e2a94c4775/aritzia-description.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003ca href=\"https://support.google.com/business/answer/3038177?hl=en\" style=\"text-decoration:none\"\u003eGoogle recommends\u003c/a\u003e that you use your Business Description to provide helpful information about your products and services. As well as the mission and history of your business.\u003c/p\u003e\u003cp\u003eFocus on providing a relevant description rather than trying to cram in as many keywords as possible. \u003c/p\u003e\u003cp\u003eHere are some additional tips from Google on what not to include in your business description:\u003c/p\u003e\u003cul\u003e \u003cli\u003eInaccurate or confusing information\u003c/li\u003e \u003cli\u003eProfane language\u003c/li\u003e \u003cli\u003eSpecials or promotions\u003c/li\u003e \u003cli\u003eMisspellings, gibberish, or gimmicky character use\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eFor more information, read the full list of guidelines for \u003ca href=\"https://support.google.com/business/answer/3038177\" style=\"text-decoration:none\"\u003erepresenting your business on Google\u003c/a\u003e.\u003c/p\u003e\u003ch3\u003eAdd Images to Your Listing\u003c/h3\u003e\u003cp\u003eNow that you have a Business Description, it’s time to add some images to help you stand out. \u003c/p\u003e\u003cp\u003eFirst, set a profile photo (usually your logo) and a cover photo that best represents your business. You can also upload additional \u003ca href=\"https://support.google.com/business/answer/6123536\" style=\"text-decoration:none\"\u003ebusiness photos\u003c/a\u003e to your Google My Business listing. \u003c/p\u003e\u003cp\u003eSome examples of business photos to add include: exterior photos, interior photos, product photos, photos of your team at work, and common areas.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b4/58/b45864e2001a6ea839b73e177481d3e7/lululemon-pin.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Lululemon business listing\" data-original=\"https://static.semrush.com/blog/uploads/media/b4/58/b45864e2001a6ea839b73e177481d3e7/original.jpg\" height=\"928\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b4/58/b45864e2001a6ea839b73e177481d3e7/lululemon-pin.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHere are Google Business Profile’s \u003ca href=\"https://support.google.com/business/answer/6103862?hl=en#:~:text=Photo%20guidelines\u0026amp;text=Size%3A%20Between%2010%20KB%20and,or%20excessive%20use%20of%20filters.\" style=\"text-decoration:none\"\u003eguidelines about the size of the photos\u003c/a\u003e:\u003c/p\u003e\u003cul\u003e \u003cli\u003eFile size: Between 10 KB and 5 MB\u003c/li\u003e \u003cli\u003eProfile photo: 250 x 250 px\u003c/li\u003e \u003cli\u003eCover photo: 1080 x 608 px\u003c/li\u003e \u003cli\u003eGoogle posts: 1200 x 900 px\u003c/li\u003e \u003cli\u003eBusiness photos: 720 x 720 px\u003c/li\u003e \u003cli\u003eFormat: JPG or PNG\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003eCreate Google Posts\u003c/h3\u003e\u003cp\u003eShare offers, events, products, and services directly to Google Search and Maps via Google Posts. You can find them toward the bottom of the Business Profile in the “Updates” section.\u003c/p\u003e\u003cp\u003eHere’s what they look like:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e6/d5/e6d5e689be22348b1f50589b988d1ee7/embed-social-posts.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"EmbedSocial Google Posts\" data-original=\"https://static.semrush.com/blog/uploads/media/e6/d5/e6d5e689be22348b1f50589b988d1ee7/original.jpg\" height=\"1941\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e6/d5/e6d5e689be22348b1f50589b988d1ee7/embed-social-posts.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003ePosts can include text, photos, or videos. Here are the types of Google Posts you can create:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eOffers\u003c/strong\u003e: Promotional sales or offers from your business. Include a title, start and end date, and photo or video. Can also include a coupon code, link, and offer details.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eWhat’s New\u003c/strong\u003e: General updates about your business (or links to recent blog posts). Can include a photo or video, description, and action button.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eEvents\u003c/strong\u003e: Event promotion for your business. Requires a title, start and end dates, and a time. Can include a description, photo or video, and an action button.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eHere’s how to create a post:\u003c/p\u003e\u003cp\u003eStep 1: Click on the “\u003cstrong\u003eAdd update\u003c/strong\u003e” button for your business profile.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/45/3b/453b77e5ec8a559b406cd0fa5b9e640b/e70f14602aa49d3e703b0fa1363f52c6/nrHcuLIX_YdrMIEp2GPWKAzREeF0YiZM_Qpl7fh1pdgLfjddBVz8vKGGUazq2EtuFeRHNMQY-fdtumVhOHQcN5McgA7X5b6IBer6yfyA5h2EehgX-4vzU88wsTzhYofmZa6RaKVszUtvGlaoKTO4pzo.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Add update” button selected on Google My Business dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/45/3b/453b77e5ec8a559b406cd0fa5b9e640b/e70f14602aa49d3e703b0fa1363f52c6/original.jpeg\" height=\"554\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/45/3b/453b77e5ec8a559b406cd0fa5b9e640b/e70f14602aa49d3e703b0fa1363f52c6/nrHcuLIX_YdrMIEp2GPWKAzREeF0YiZM_Qpl7fh1pdgLfjddBVz8vKGGUazq2EtuFeRHNMQY-fdtumVhOHQcN5McgA7X5b6IBer6yfyA5h2EehgX-4vzU88wsTzhYofmZa6RaKVszUtvGlaoKTO4pzo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 2: Click on “Add update” once again.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e5/8e/e58e244838817f3e23e68594515f7f48/979e46a6f71a9c0672df00fd759777e0/IrQPcX_H4TWfDnj_KME1XiWGRB6EeLFTvkRbtoEW0yP6hgn2UbGUhCgQjxZwNhmBBIUlYTexSUEjz5vjwLX-p3LwrngTFtNm5Qkrgx4XvnJtyyc3xCHQgKIQzFZCt4Bvw4vpkJDB2Yv5oxCAPsAu_LY.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Add update\" option selected' data-original=\"https://static.semrush.com/blog/uploads/media/e5/8e/e58e244838817f3e23e68594515f7f48/979e46a6f71a9c0672df00fd759777e0/original.jpeg\" height=\"636\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e5/8e/e58e244838817f3e23e68594515f7f48/979e46a6f71a9c0672df00fd759777e0/IrQPcX_H4TWfDnj_KME1XiWGRB6EeLFTvkRbtoEW0yP6hgn2UbGUhCgQjxZwNhmBBIUlYTexSUEjz5vjwLX-p3LwrngTFtNm5Qkrgx4XvnJtyyc3xCHQgKIQzFZCt4Bvw4vpkJDB2Yv5oxCAPsAu_LY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 3: Write your post in the “Add a description” box and click “\u003cstrong\u003eAdd photos\u003c/strong\u003e” to add images.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/91/3e/913ebbb1f16383c94949506821d9569a/3f150369370448099c771285b4bcc986/6ib-Lb_FCuAvA74g1UVOUK7qxb-W1rulkT4rzMolxxcLANtwAyT3xlyw7Ymnaichm-n7j5NFTMQ44M1OI0cFg3l_vCfw5XwHLdtBI3KonxCjh4MwAYO0U_K5_bmJ1Wlp5r4zPYYMa5M3rRxRt1TRdmk.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Add an update description and images\" data-original=\"https://static.semrush.com/blog/uploads/media/91/3e/913ebbb1f16383c94949506821d9569a/3f150369370448099c771285b4bcc986/original.jpeg\" height=\"908\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/91/3e/913ebbb1f16383c94949506821d9569a/3f150369370448099c771285b4bcc986/6ib-Lb_FCuAvA74g1UVOUK7qxb-W1rulkT4rzMolxxcLANtwAyT3xlyw7Ymnaichm-n7j5NFTMQ44M1OI0cFg3l_vCfw5XwHLdtBI3KonxCjh4MwAYO0U_K5_bmJ1Wlp5r4zPYYMa5M3rRxRt1TRdmk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 4: If you want, you can add a button to make it easier for customers to get to your website, place an order, or take other actions.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/11/56/1156c2fe369e0228df5a37f9aea2a171/741f3c12d50703199afd5a079d449a97/VCnZGJ9KLa9LqFLH4tD8X6L-PpRJDQQIal1XKqWqJAW9_KASV5aIRIw3WklI4MFF3jcEH4xN32PHA4IyJD2KEAX65I-pUGvytcvPqYlPlP1_QsBtB_rp_mM_K_nkvERKW1nyd4vWhN2Kbc9J5aQihfQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Add a button\" drop-down menu' data-original=\"https://static.semrush.com/blog/uploads/media/11/56/1156c2fe369e0228df5a37f9aea2a171/741f3c12d50703199afd5a079d449a97/original.jpeg\" height=\"1042\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/11/56/1156c2fe369e0228df5a37f9aea2a171/741f3c12d50703199afd5a079d449a97/VCnZGJ9KLa9LqFLH4tD8X6L-PpRJDQQIal1XKqWqJAW9_KASV5aIRIw3WklI4MFF3jcEH4xN32PHA4IyJD2KEAX65I-pUGvytcvPqYlPlP1_QsBtB_rp_mM_K_nkvERKW1nyd4vWhN2Kbc9J5aQihfQ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAfter you choose the type of button you want, you’ll have to add a link. This is where visitors will go when they click the button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/f4/20/f4207e1d6c6dfb168a39d15bffcd8fcb/d410ccc3f2efb118b620a88e3574cd86/DC_bB9z8krP4z1_E1cC0IV2moyjrxmg4H_uTYnYyoeTxt72bNBri7FFc_wp2tJrmQTbKAEHT6JOr-qyxXASgctH86dZOlnre08ik3D5D3fTSfqbA9IW_ND6K03sAkpo_IlmxOsb924cK0yH5P30_v2A.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"www.yourbusiness.com/ordernow\" added under link for your button' data-original=\"https://static.semrush.com/blog/uploads/media/f4/20/f4207e1d6c6dfb168a39d15bffcd8fcb/d410ccc3f2efb118b620a88e3574cd86/original.jpeg\" height=\"1053\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f4/20/f4207e1d6c6dfb168a39d15bffcd8fcb/d410ccc3f2efb118b620a88e3574cd86/DC_bB9z8krP4z1_E1cC0IV2moyjrxmg4H_uTYnYyoeTxt72bNBri7FFc_wp2tJrmQTbKAEHT6JOr-qyxXASgctH86dZOlnre08ik3D5D3fTSfqbA9IW_ND6K03sAkpo_IlmxOsb924cK0yH5P30_v2A.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 5: Click the “\u003cstrong\u003ePreview\u003c/strong\u003e” button at the bottom right corner of your window to see what your post will look like when it’s live.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/1d/57/1d5775af57bc4a75ecdf683462b20471/f1efe9300e5a549faf7531af1f2810f4/dsupYRUJ-qztGW_ktOJfqfgnFkH4h3gShl7flZzvflD4HIycMNE-AQXdmLMWaYJ-mFa2OpI-k3dJ7JE9d7ayWcxZgoeRMmyKgKUeeCvizp3E0TOJfBsgdK0CPRKrQAljyFoemQBtY1aoeJksnZh_DRU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Preview your Google My Business update post\" data-original=\"https://static.semrush.com/blog/uploads/media/1d/57/1d5775af57bc4a75ecdf683462b20471/f1efe9300e5a549faf7531af1f2810f4/original.jpeg\" height=\"987\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1d/57/1d5775af57bc4a75ecdf683462b20471/f1efe9300e5a549faf7531af1f2810f4/dsupYRUJ-qztGW_ktOJfqfgnFkH4h3gShl7flZzvflD4HIycMNE-AQXdmLMWaYJ-mFa2OpI-k3dJ7JE9d7ayWcxZgoeRMmyKgKUeeCvizp3E0TOJfBsgdK0CPRKrQAljyFoemQBtY1aoeJksnZh_DRU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eMake changes if necessary.\u003c/p\u003e\u003cp\u003eStep 6: When everything looks good, hit the “\u003cstrong\u003ePost\u003c/strong\u003e” button at the bottom right corner of the window.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/7b/f8/7bf8c12c3957f97c109044a13ab4bc71/abf1711176382ea765decd358281a789/knF2qkuPddCh2dE-WVpZUIKCufN3PYV8h6CTtK6DD7C0g2EX5QM8h3bPUme1no4cNHoGXunIjp5HfZve_7YJ_c9kVkgPOjr3DbqLSnGa4jPKJRsjrec6tT1ZeHglA9vMc2SJbqEqvErpOp6i2v2YZAA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Post your Google My Business update post\" data-original=\"https://static.semrush.com/blog/uploads/media/7b/f8/7bf8c12c3957f97c109044a13ab4bc71/abf1711176382ea765decd358281a789/original.jpeg\" height=\"1012\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7b/f8/7bf8c12c3957f97c109044a13ab4bc71/abf1711176382ea765decd358281a789/knF2qkuPddCh2dE-WVpZUIKCufN3PYV8h6CTtK6DD7C0g2EX5QM8h3bPUme1no4cNHoGXunIjp5HfZve_7YJ_c9kVkgPOjr3DbqLSnGa4jPKJRsjrec6tT1ZeHglA9vMc2SJbqEqvErpOp6i2v2YZAA.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYour post will show up within your GBP.\u003c/p\u003e\u003cp\u003eTo make the most of your Google Posts, include high-quality photos and post regularly. \u003c/p\u003e\u003cp\u003ePosts last for seven days (unless you choose an “Event” post and set a longer time frame). But because only a couple of posts are visible at once, there’s no benefit to having more than two live posts at a time.\u003c/p\u003e\u003cp\u003eAlso be sure to keep things short and sweet. You can technically include up to 1,500 words, but only about 75-100 characters show up in the preview. \u003c/p\u003e\u003cp\u003eBecause of this, it’s important to add any crucial information at the beginning. E.g., event dates, offer details, or business updates.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePro tip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eSchedule Google Posts directly from your Semrush account for free using \u003ca href=\"https://www.semrush.com/social-media/\"\u003eSocial Media Poster\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch3\u003eFeature Products on GBP\u003c/h3\u003e\u003cp\u003eHighlight a curated list of products directly on your business listing by using Google Business Profile’s \u003ca href=\"https://support.google.com/business/answer/9124203?hl=en\u0026amp;co=GENIE.Platform%3DDesktop\" style=\"text-decoration:none\"\u003eProduct Editor\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eCreate collections with a minimum of three products, fill out the necessary details, and your users can click on individual products for more details. \u003c/p\u003e\u003cp\u003eLike so:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d8/4e/d84e09257209cc095d29c53abdd3ecda/products-google.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Luminosa Light Designs Inc Google products\" data-original=\"https://static.semrush.com/blog/uploads/media/d8/4e/d84e09257209cc095d29c53abdd3ecda/original.jpg\" height=\"1911\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d8/4e/d84e09257209cc095d29c53abdd3ecda/products-google.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eProduct Editor is for small to medium-sized businesses and individual businesses in most verticals. Restaurants, on the other hand, can use the \u003ca href=\"https://support.google.com/business/answer/9322475\" style=\"text-decoration:none\"\u003ePopular Dishes feature\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eHere’s how you add a product:\u003c/p\u003e\u003cp\u003eStep 1: Click on the “\u003cstrong\u003eEdit products\u003c/strong\u003e” button for your business profile.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/89/94/8994587abdcc325f9b80ad69273806ef/493f2b47853f95c32ab22255dabb79fe/f9TysUOyr9PIGv7whT34V5aTDheUTkVnar5O09xsE11esALz7LyJ7WtsP_1qx-FUZ5FvnewWqDq5QAbLgSH2VTGvW_OBKHokAdVAOO3Z2AjlmAl5ySbH7EXB7yIxAgctIPVzs-yFDE5xtM0ANs8INfY.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Edit products” button selected on Google My Business dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/89/94/8994587abdcc325f9b80ad69273806ef/493f2b47853f95c32ab22255dabb79fe/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/89/94/8994587abdcc325f9b80ad69273806ef/493f2b47853f95c32ab22255dabb79fe/f9TysUOyr9PIGv7whT34V5aTDheUTkVnar5O09xsE11esALz7LyJ7WtsP_1qx-FUZ5FvnewWqDq5QAbLgSH2VTGvW_OBKHokAdVAOO3Z2AjlmAl5ySbH7EXB7yIxAgctIPVzs-yFDE5xtM0ANs8INfY.jpeg\" width=\"1010\" height=\"554\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 2: Click on the “\u003cstrong\u003eGet started\u003c/strong\u003e” button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/3e/d1/3ed1d0e01139666196b2c3afc256d040/fbc3a3e2c749f65f474b75ac95cd6aa5/HC_l4m9jQpI4vHPlJEu4-IQ-MmjRbC22mXhXhIaxTOMpmVHQsJ85oTQKceWsqciZB55Pmv6MjSkoNK3VYVUzoJsrO7z1qdTGD1MTIJPWexUSVjmw4tx-J4Z73a9O6B9qdWsfpM8QAE7frhxZH3iSOGw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Get started with adding your products\" data-original=\"https://static.semrush.com/blog/uploads/media/3e/d1/3ed1d0e01139666196b2c3afc256d040/fbc3a3e2c749f65f474b75ac95cd6aa5/original.jpeg\" height=\"1098\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/3e/d1/3ed1d0e01139666196b2c3afc256d040/fbc3a3e2c749f65f474b75ac95cd6aa5/HC_l4m9jQpI4vHPlJEu4-IQ-MmjRbC22mXhXhIaxTOMpmVHQsJ85oTQKceWsqciZB55Pmv6MjSkoNK3VYVUzoJsrO7z1qdTGD1MTIJPWexUSVjmw4tx-J4Z73a9O6B9qdWsfpM8QAE7frhxZH3iSOGw.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 3: In the window that pops up, upload a photo of your product and give it a name\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8a/d9/8ad93e2b3c9c66da4a6698ec4b089153/55191912f4709a6199971a492164ff39/Mt3t2bm6UGKykmH4ydwQUKMROnSAqO4zM9qiHxb3Mf-LIevzKj8etMDxQoyVUJ5B7QczdmlNuUbfN--NZJHL1DC3MOwLK-w6mL6Q2RGkqBS55GMXg5IDhaC06ug8IL57hucNS6IpyVx4QOdwZ3yf8lo.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Hemp Sweaters\" and an sweater image added under Google product' data-original=\"https://static.semrush.com/blog/uploads/media/8a/d9/8ad93e2b3c9c66da4a6698ec4b089153/55191912f4709a6199971a492164ff39/original.jpeg\" height=\"998\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8a/d9/8ad93e2b3c9c66da4a6698ec4b089153/55191912f4709a6199971a492164ff39/Mt3t2bm6UGKykmH4ydwQUKMROnSAqO4zM9qiHxb3Mf-LIevzKj8etMDxQoyVUJ5B7QczdmlNuUbfN--NZJHL1DC3MOwLK-w6mL6Q2RGkqBS55GMXg5IDhaC06ug8IL57hucNS6IpyVx4QOdwZ3yf8lo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 4: Select a product category or create a new one\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/11/22/1122199bc9c13b56c79d32e8540e6183/993776defd52928819bc8521ef5f8139/1SwJ3iw-9aN6vCtToeWx53vPKxH0xUJgJVh4Y6SJ2ZrJU2nbrYEtJ5jQWDMHdEehjt0Zclj3K_jwvQ-2wWU_flSqxKgP7kkPOE3W0URpjUolDvAviqP9FpSdMECMWccouMzoipNmgB4Pmk0x0cKwcBU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"\u0026quot;Women's clothes\u0026quot; selected under product category\" data-original=\"https://static.semrush.com/blog/uploads/media/11/22/1122199bc9c13b56c79d32e8540e6183/993776defd52928819bc8521ef5f8139/original.jpeg\" height=\"807\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/11/22/1122199bc9c13b56c79d32e8540e6183/993776defd52928819bc8521ef5f8139/1SwJ3iw-9aN6vCtToeWx53vPKxH0xUJgJVh4Y6SJ2ZrJU2nbrYEtJ5jQWDMHdEehjt0Zclj3K_jwvQ-2wWU_flSqxKgP7kkPOE3W0URpjUolDvAviqP9FpSdMECMWccouMzoipNmgB4Pmk0x0cKwcBU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 5: If you want to, you can add the item price and give it a short description\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/23/f5/23f5f59948cdd957339bc3a40ad7326b/b8b6b84d5e949627f0061f2ae72bebc7/xJ7cMIvyJ1iLw5yE63D_xtbRtlCd94M1KQYVjOcqf2EVoNl_jCAlepnUCN1jWnNPf_riQGESGt_V3bFQUBJi7xXIMNgDhzt8JOrLGnPNqtutFQ6ODyn9vVV6JatSk9YP_NYS33D3x2Jm2HvH1iMIY9c.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Add the item price and short description\" data-original=\"https://static.semrush.com/blog/uploads/media/23/f5/23f5f59948cdd957339bc3a40ad7326b/b8b6b84d5e949627f0061f2ae72bebc7/original.jpeg\" height=\"693\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/23/f5/23f5f59948cdd957339bc3a40ad7326b/b8b6b84d5e949627f0061f2ae72bebc7/xJ7cMIvyJ1iLw5yE63D_xtbRtlCd94M1KQYVjOcqf2EVoNl_jCAlepnUCN1jWnNPf_riQGESGt_V3bFQUBJi7xXIMNgDhzt8JOrLGnPNqtutFQ6ODyn9vVV6JatSk9YP_NYS33D3x2Jm2HvH1iMIY9c.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 6: We recommend adding a link to the landing page of your product. This makes it easier for searchers to get to your product page\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c8/ff/c8ff3d32153b81dc3c41c42d574d949e/aa915419001f27a199a4440d170614a9/3mqX0_AeHTKYna5j-rsXbylR_RYuIzcufFDWL0Fa79GxHn10lbSfD6-Mta0FsC3UMQk-0AX5v96XFLfP0ShNqVnwT8Z9zB7UVhtDVxWcywo1MqntxpGf2lqBOwxrVk9PzOzopMNirXAi0F6E0T1cIR0.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Add product landing page url\" data-original=\"https://static.semrush.com/blog/uploads/media/c8/ff/c8ff3d32153b81dc3c41c42d574d949e/aa915419001f27a199a4440d170614a9/original.jpeg\" height=\"267\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c8/ff/c8ff3d32153b81dc3c41c42d574d949e/aa915419001f27a199a4440d170614a9/3mqX0_AeHTKYna5j-rsXbylR_RYuIzcufFDWL0Fa79GxHn10lbSfD6-Mta0FsC3UMQk-0AX5v96XFLfP0ShNqVnwT8Z9zB7UVhtDVxWcywo1MqntxpGf2lqBOwxrVk9PzOzopMNirXAi0F6E0T1cIR0.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 7: Hit “\u003cstrong\u003eSave\u003c/strong\u003e” and you’re done! It can take up to 30 minutes for your products to become visible to searchers.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b7/f6/b7f6e59464e504acb7e60a1adf3f3d80/f11a663c0e5391365b77573d32a0e2f9/OPQLjLwbVlzOKt3szqUscwzp_9a3W30fRJXObmVz50ioT-0i3__uTZqNJ72H1CvxIP15QFRPVGNLtAtRPAEHYVYs4XxP2E5f-c3Xy3t5ih6TearFPBX6Km_y5B2BWdKzM4wPBz-54qqrYiRaLjzguQ4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Adding your product to Google My Business\" data-original=\"https://static.semrush.com/blog/uploads/media/b7/f6/b7f6e59464e504acb7e60a1adf3f3d80/f11a663c0e5391365b77573d32a0e2f9/original.jpeg\" height=\"984\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b7/f6/b7f6e59464e504acb7e60a1adf3f3d80/f11a663c0e5391365b77573d32a0e2f9/OPQLjLwbVlzOKt3szqUscwzp_9a3W30fRJXObmVz50ioT-0i3__uTZqNJ72H1CvxIP15QFRPVGNLtAtRPAEHYVYs4XxP2E5f-c3Xy3t5ih6TearFPBX6Km_y5B2BWdKzM4wPBz-54qqrYiRaLjzguQ4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eKeep in mind that recently edited products will show up first on your listing.\u003c/p\u003e\u003ch3\u003eRespond to Reviews\u003c/h3\u003e\u003cp\u003eKeeping tabs on your reviews is crucial, as they are one of the first things people will see if they Google your business name. So \u003ca href=\"https://www.semrush.com/local/blog/how-to-find-and-manage-google-reviews/\" style=\"text-decoration:none\"\u003eGoogle reviews\u003c/a\u003e play a big role in your business’s reputation and how people perceive it.\u003c/p\u003e\u003cp\u003eIf you prefer to check your reviews manually, you can do so when logged into your GBP account.\u003c/p\u003e\u003cp\u003eYou can also integrate Semrush’s \u003ca href=\"https://www.semrush.com/listings-management/start/start/start/\" style=\"text-decoration:none\"\u003eListing Management tool\u003c/a\u003e with your Google Business Profile to respond to Google (and Facebook) reviews more efficiently.\u003c/p\u003e\u003cp\u003eOnce you set up the tool, go to the ”\u003cstrong\u003eReview Management\u003c/strong\u003e” tab.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/7d/21/7d21515a101e35b15c7a05ae2aac4f84/b6b052c8f1dc697e01a9c9a6c3b34346/sg3DpKf1aACvDsuzjERm7jfSST0nmjPnZ0Wwm7W0BL7udeS5IqDNGdJAwYlFmhiRT3-LHgbyX-RdTWBRwJgpU4Yso7s76E2bfFdobrQ6CfTYxDWHEce2Fn-jsUphh0Ejsp9PV6NygfN9FJH8P6GSzV0.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"”Review Management” tab\" data-original=\"https://static.semrush.com/blog/uploads/media/7d/21/7d21515a101e35b15c7a05ae2aac4f84/b6b052c8f1dc697e01a9c9a6c3b34346/original.jpeg\" height=\"795\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7d/21/7d21515a101e35b15c7a05ae2aac4f84/b6b052c8f1dc697e01a9c9a6c3b34346/sg3DpKf1aACvDsuzjERm7jfSST0nmjPnZ0Wwm7W0BL7udeS5IqDNGdJAwYlFmhiRT3-LHgbyX-RdTWBRwJgpU4Yso7s76E2bfFdobrQ6CfTYxDWHEce2Fn-jsUphh0Ejsp9PV6NygfN9FJH8P6GSzV0.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll see the number of reviews people left in the last couple of months, the total reviews to date, as well as the average rating.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/1b/cd/1bcd8f0bd8527d388581865b42d03a77/f23e33401a21e93a6c5dde5edbf87258/Iad77A_5VZjVojRQndRRHvGjfvEdHbvzpIlafu3PPzxhqGCgkt0JiQm1j1LdJcyq-jP_wfYICUf0mHYq2frS16-DUJRjn9bEJrdAxtbaiBfilu-3aKVIMq-LhDKvSxAYI41kfMk9WPsz4T--3YgkQF4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Review management dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/1b/cd/1bcd8f0bd8527d388581865b42d03a77/f23e33401a21e93a6c5dde5edbf87258/original.jpeg\" height=\"616\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1b/cd/1bcd8f0bd8527d388581865b42d03a77/f23e33401a21e93a6c5dde5edbf87258/Iad77A_5VZjVojRQndRRHvGjfvEdHbvzpIlafu3PPzxhqGCgkt0JiQm1j1LdJcyq-jP_wfYICUf0mHYq2frS16-DUJRjn9bEJrdAxtbaiBfilu-3aKVIMq-LhDKvSxAYI41kfMk9WPsz4T--3YgkQF4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool also shows the individual reviews and automatically suggests a response. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/57/27/5727827f9b1eb06a37bfd9e574de33a1/041df7f4cb1cd20b279da06b9d9b5f51/nBPg631czTz8aPxpg-DdHEpGhW3w4Ir_7Ujeuzur7mFFOOoBUjy4WmSxbWrN7KzUfCcGc_o1_5wBNsuqrIeOlAdg_-bbBCbdgO-4EdpSOjdJQndksT8Lphurqjy7A15WNKjdyvhpzB1EjwE4WHY0e0w.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Reviews pages with suggested responses\" data-original=\"https://static.semrush.com/blog/uploads/media/57/27/5727827f9b1eb06a37bfd9e574de33a1/041df7f4cb1cd20b279da06b9d9b5f51/original.jpeg\" height=\"1163\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/57/27/5727827f9b1eb06a37bfd9e574de33a1/041df7f4cb1cd20b279da06b9d9b5f51/nBPg631czTz8aPxpg-DdHEpGhW3w4Ir_7Ujeuzur7mFFOOoBUjy4WmSxbWrN7KzUfCcGc_o1_5wBNsuqrIeOlAdg_-bbBCbdgO-4EdpSOjdJQndksT8Lphurqjy7A15WNKjdyvhpzB1EjwE4WHY0e0w.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eReview and tweak the suggested response if needed to ensure it is personalized and relevant before posting it publicly.\u003c/p\u003e\u003cp\u003eResponding to reviews, especially negative ones, is vital. It shows you care about customer feedback. \u003c/p\u003e\u003cp\u003eIt’s against Google’s terms and conditions to offer incentives for customer reviews.\u003c/p\u003e\u003cp\u003eBut you can remind them to leave reviews by \u003ca href=\"https://support.google.com/business/answer/3474122?hl=en#create_and_share_a_link\" style=\"text-decoration:none\"\u003eproviding a link\u003c/a\u003e in emails, on receipts, or at the end of a chat interaction.\u003c/p\u003e\u003cp\u003eTo get the link for your customers to leave reviews, click on the “Ask for reviews” button for your business profile.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d1/3e/d13e446e3ceb030bb02376e7489141d5/17afa0ea82d38cfd507b708f1a304e52/wwBsWI4CGDVnE_SRg0WwMdseql-HFwlwKs3WMF4n9RRtSEH8J8UHlLQR2Qr4Wghpzayv626qxgtZIZsun4Sr30nruz71mM9KieX3zXxAZiCCgctmWub8eTJMvdjc7CUdZJjoKdEZSHoBu4Al9C9kSpk.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Ask for reviews” button selected on Google My Business dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/d1/3e/d13e446e3ceb030bb02376e7489141d5/17afa0ea82d38cfd507b708f1a304e52/original.jpeg\" height=\"554\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d1/3e/d13e446e3ceb030bb02376e7489141d5/17afa0ea82d38cfd507b708f1a304e52/wwBsWI4CGDVnE_SRg0WwMdseql-HFwlwKs3WMF4n9RRtSEH8J8UHlLQR2Qr4Wghpzayv626qxgtZIZsun4Sr30nruz71mM9KieX3zXxAZiCCgctmWub8eTJMvdjc7CUdZJjoKdEZSHoBu4Al9C9kSpk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eA pop-up with your review link will appear. Copy it and share it with your customers.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/71/9b/719bf1a5d9590c25314630fd39dbe624/a023527fc7802332caa6d18f415747c6/_8hFaJvJ0f-7ZrMa3yQFw6yNN3qtXgZwsusK2KuKMlK0n5uzMKCxMuxuX_0R0364JnhJO05WKGMvLDq8KlX8KpRfxfzJFuPqEMR0FTXzqvktpEKMa57VFx80E7nUZmilQqTskXk3hFk9lzU2He2BzTw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Give customers a link to review your business on Google\" data-original=\"https://static.semrush.com/blog/uploads/media/71/9b/719bf1a5d9590c25314630fd39dbe624/a023527fc7802332caa6d18f415747c6/original.jpeg\" height=\"828\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/71/9b/719bf1a5d9590c25314630fd39dbe624/a023527fc7802332caa6d18f415747c6/_8hFaJvJ0f-7ZrMa3yQFw6yNN3qtXgZwsusK2KuKMlK0n5uzMKCxMuxuX_0R0364JnhJO05WKGMvLDq8KlX8KpRfxfzJFuPqEMR0FTXzqvktpEKMa57VFx80E7nUZmilQqTskXk3hFk9lzU2He2BzTw.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/listings-management/start/start/start/start/\" show_input=\"false\"header=\"Respond to Reviews\" text=\"with the Listing Management Tool\" button_text=\"Try for Free\"bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\"bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003eAdd Questions \u0026amp; Answers\u003c/h3\u003e\u003cp\u003eProvide important information upfront by posting the answers to common customer questions directly to your profile. You can also let customers ask questions.\u003c/p\u003e\u003cp\u003eHere’s what questions from customers look like:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/07/ec/07ec2eab79c38ab70f3e936261188ef2/e5ca73d1952a847158ce5407fde5eb77/X7zjTkLDvIqJT3r-WNtOcCBkx_lgsc0Xf_NXR_ueGS0Mus0xwzMtyKA9sA7tqGukMhQgYC76mTqFU8tjxMuLSa_URj_7QEldybXEJzTzwCILvOQvdYSvW_nmYxxdHGOYZoA6wkbs7medifcLzTFSWe0.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Questions from customers on Google\" data-original=\"https://static.semrush.com/blog/uploads/media/07/ec/07ec2eab79c38ab70f3e936261188ef2/e5ca73d1952a847158ce5407fde5eb77/original.png\" height=\"1426\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/07/ec/07ec2eab79c38ab70f3e936261188ef2/e5ca73d1952a847158ce5407fde5eb77/X7zjTkLDvIqJT3r-WNtOcCBkx_lgsc0Xf_NXR_ueGS0Mus0xwzMtyKA9sA7tqGukMhQgYC76mTqFU8tjxMuLSa_URj_7QEldybXEJzTzwCILvOQvdYSvW_nmYxxdHGOYZoA6wkbs7medifcLzTFSWe0.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eBe sure to keep up with any questions that come from your customers. Not only will this provide your customers with more up-to-date information about your business, but it can also help build your reputation and trustworthiness.\u003c/p\u003e\u003cp\u003eTo find those questions, first search for your business on either Google or \u003ca href=\"https://www.google.com/maps\" style=\"text-decoration:none\"\u003eGoogle Maps\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eFor this example, we will search on Google Maps.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8f/07/8f0726f7e9da9b849c65741ef7caa899/98cb6e61acdeecae6e69c7bda57997eb/qql2nU6XBgQThGf1Io2aW00t6PrLDhDcxwZnskxpqDgLMZR5PsdFqbv45sbs1sPIcRazfne3WeMGN66_-QVdTCeTnUUKUm9iUQO0QU6TSou3ak0nvaTS1-WWhpiuO5oOmrYesqXAC342bJ9X-6M4eyQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Searching for \u0026quot;macy's department store\u0026quot; on Google Maps\" data-original=\"https://static.semrush.com/blog/uploads/media/8f/07/8f0726f7e9da9b849c65741ef7caa899/98cb6e61acdeecae6e69c7bda57997eb/original.jpeg\" height=\"408\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8f/07/8f0726f7e9da9b849c65741ef7caa899/98cb6e61acdeecae6e69c7bda57997eb/qql2nU6XBgQThGf1Io2aW00t6PrLDhDcxwZnskxpqDgLMZR5PsdFqbv45sbs1sPIcRazfne3WeMGN66_-QVdTCeTnUUKUm9iUQO0QU6TSou3ak0nvaTS1-WWhpiuO5oOmrYesqXAC342bJ9X-6M4eyQ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSelect your store, then scroll down to the “Questions \u0026amp; answers” section of your GBP.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/27/cf/27cfd6770ad3a126770351f14a8a426f/25a80fce46d30c796d79d630f56801dd/adNLYlaVtZuQ2oJbpCOxvDEzXi-hpM664s5tAaCyEA4xzvhzl_4PIjiFdY3EcaF8EV1xNZIgGMunXGNxEVPgygt3td4vliG8aLsDF2G61TjeUsl6iR5CK2LD0NTsxbZpU8HZ5SHJf6bKq2-wSLUAgyI.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Questions \u0026amp; answers” section of \u0026quot;macy's department store\u0026quot; GBP\" data-original=\"https://static.semrush.com/blog/uploads/media/27/cf/27cfd6770ad3a126770351f14a8a426f/25a80fce46d30c796d79d630f56801dd/original.jpeg\" height=\"1005\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/27/cf/27cfd6770ad3a126770351f14a8a426f/25a80fce46d30c796d79d630f56801dd/adNLYlaVtZuQ2oJbpCOxvDEzXi-hpM664s5tAaCyEA4xzvhzl_4PIjiFdY3EcaF8EV1xNZIgGMunXGNxEVPgygt3td4vliG8aLsDF2G61TjeUsl6iR5CK2LD0NTsxbZpU8HZ5SHJf6bKq2-wSLUAgyI.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick on the “\u003cstrong\u003eMore questions\u003c/strong\u003e” button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/2e/a0/2ea0dd13cb01d9f46d266da3cd0b6eb6/1a29bf182087effea7539f2806680854/bO3bDoMvPeYTlN9hhRQ1qqpA64xTaH6I7iIWZaCcAQGkhh60Co6XuDRUEXTpsHa8fECEMHypPvKFMrFHesz2Jefi5pmJ14YE1N48n56pb9Ap5oYQnwSE-FEBePqKtZkG_TYx_jtvFLv8xasy6NoTtb4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“More questions” button\" data-original=\"https://static.semrush.com/blog/uploads/media/2e/a0/2ea0dd13cb01d9f46d266da3cd0b6eb6/1a29bf182087effea7539f2806680854/original.jpeg\" height=\"891\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2e/a0/2ea0dd13cb01d9f46d266da3cd0b6eb6/1a29bf182087effea7539f2806680854/bO3bDoMvPeYTlN9hhRQ1qqpA64xTaH6I7iIWZaCcAQGkhh60Co6XuDRUEXTpsHa8fECEMHypPvKFMrFHesz2Jefi5pmJ14YE1N48n56pb9Ap5oYQnwSE-FEBePqKtZkG_TYx_jtvFLv8xasy6NoTtb4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eA new window will open up with all the questions people have left about your business.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b6/89/b689867fef14470b8d0acc840db7a918/d933cfa51b1ec9bfbc9349ecb386588b/lcG1e-g0zXZl7Jxom--U7PWbVGUPn8r05l0Ej5UxaTKX8UOhh28FONaKlylTuKA5AN2v4G2nyG4UII37c4FJsEq6fNJjmAKeES85W4WhTUp-Qsb6zB1RFFhuYe2zsGb2ebGWdPQbuZmNgb52rshemAs.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Questions and answers\" section of GBP' data-original=\"https://static.semrush.com/blog/uploads/media/b6/89/b689867fef14470b8d0acc840db7a918/d933cfa51b1ec9bfbc9349ecb386588b/original.jpeg\" height=\"1063\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b6/89/b689867fef14470b8d0acc840db7a918/d933cfa51b1ec9bfbc9349ecb386588b/lcG1e-g0zXZl7Jxom--U7PWbVGUPn8r05l0Ej5UxaTKX8UOhh28FONaKlylTuKA5AN2v4G2nyG4UII37c4FJsEq6fNJjmAKeES85W4WhTUp-Qsb6zB1RFFhuYe2zsGb2ebGWdPQbuZmNgb52rshemAs.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eRespond to questions by clicking the “\u003cstrong\u003eAnswer this question\u003c/strong\u003e” button found at the bottom of each question.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/58/63/5863e653b05826eef9f933b34da7f170/05a28d411963f02f5615a85382845881/nIZEkW0O3QIE_seCCL8PkYRrAzE2R10_E6gFkcFX57hzwMbZMQ39YwUksfYWYG9sVkIaWsJgiLQSqD_K3WK5zia9q_6aqA_0QX-vO9r1KGCyZPoz-WQYm4tpnYRckFf26M-ztv24KK0juyJUxRXttMI.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Answer this question” button highlighted' data-original=\"https://static.semrush.com/blog/uploads/media/58/63/5863e653b05826eef9f933b34da7f170/05a28d411963f02f5615a85382845881/original.jpeg\" height=\"906\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/58/63/5863e653b05826eef9f933b34da7f170/05a28d411963f02f5615a85382845881/nIZEkW0O3QIE_seCCL8PkYRrAzE2R10_E6gFkcFX57hzwMbZMQ39YwUksfYWYG9sVkIaWsJgiLQSqD_K3WK5zia9q_6aqA_0QX-vO9r1KGCyZPoz-WQYm4tpnYRckFf26M-ztv24KK0juyJUxRXttMI.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you find outdated or incorrect answers, post the correct response. Then, click on the three dots beside the answer to report the inaccurate response.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/96/84/9684da9d4749e9de3f253b5bd10f4545/dbed61a13dfa9760b17ff482b1b53036/jgLcO170w585_MeQEZz-Id_HzQYljmEUrF0ayLr7jAi2iGb7hKFxCqC4hwyI9C8QITbdKGeTMuQe2IQhQFe-KumJZ9hvFctW-aGmDKhmw1Hme3FxUwDLFHpmpac2_xhKE8pxVzRUMesxEcga84xPI2A.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"How to report the inaccurate response\" data-original=\"https://static.semrush.com/blog/uploads/media/96/84/9684da9d4749e9de3f253b5bd10f4545/dbed61a13dfa9760b17ff482b1b53036/original.jpeg\" height=\"1008\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/96/84/9684da9d4749e9de3f253b5bd10f4545/dbed61a13dfa9760b17ff482b1b53036/jgLcO170w585_MeQEZz-Id_HzQYljmEUrF0ayLr7jAi2iGb7hKFxCqC4hwyI9C8QITbdKGeTMuQe2IQhQFe-KumJZ9hvFctW-aGmDKhmw1Hme3FxUwDLFHpmpac2_xhKE8pxVzRUMesxEcga84xPI2A.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can also post your own questions. Treat this like an \u003ca href=\"https://www.semrush.com/blog/faq-pages/\" style=\"text-decoration:none\"\u003eFAQ page\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eSay you run a restaurant. Many customers are likely wondering if you deliver. Rather than wait for a customer to ask the question, post the question using your personal account and answer it yourself.\u003c/p\u003e\u003cp\u003eSign in to your personal Google account, then search for your business on Maps.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0d/6f/0d6f2fc2c1fa814ac7cdd42c8a28c37f/77b34887a8f5e9920c23fc5488d6fdeb/3pudpPvbLHXsHwcH8eFWWBW-52r_30DA0FA8EKWWn4ZwNYwavP0g8Tq-xFhYG57dMWDWndUWyBezqikcMjBWEW1D7GK4H-m2QxRxX6bpQ9ceqw0NlHGQe0-JqESuIR91BpVjYroJJeDIsPRxe15PDDY.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"searching for Yougurtland Duarte on Google Maps\" data-original=\"https://static.semrush.com/blog/uploads/media/0d/6f/0d6f2fc2c1fa814ac7cdd42c8a28c37f/77b34887a8f5e9920c23fc5488d6fdeb/original.jpeg\" height=\"406\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0d/6f/0d6f2fc2c1fa814ac7cdd42c8a28c37f/77b34887a8f5e9920c23fc5488d6fdeb/3pudpPvbLHXsHwcH8eFWWBW-52r_30DA0FA8EKWWn4ZwNYwavP0g8Tq-xFhYG57dMWDWndUWyBezqikcMjBWEW1D7GK4H-m2QxRxX6bpQ9ceqw0NlHGQe0-JqESuIR91BpVjYroJJeDIsPRxe15PDDY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eGo to the “Questions and answers” section of your GBP and post your question.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/2a/f5/2af520880dbbf1d9bd9e5e357c28a79d/79c1d416727d4d4e134590a42af91ccb/d3vU0vQ7Y2faVL_WCpI22a3jnYdeCgCFjBAQBzJ5k6f_xZm2q1AksxwOR9_KGnEVs3B2oqWaAyIJ4RvFmschynlVORGMQCkp1QUqaQdriGG67iamKKFjXpnhwRzuVDr_SNISPVxqxtfMutoWdKE0nDo.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Questions and answers” section of Yougurtland Duarte profile\" data-original=\"https://static.semrush.com/blog/uploads/media/2a/f5/2af520880dbbf1d9bd9e5e357c28a79d/79c1d416727d4d4e134590a42af91ccb/original.jpeg\" height=\"769\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2a/f5/2af520880dbbf1d9bd9e5e357c28a79d/79c1d416727d4d4e134590a42af91ccb/d3vU0vQ7Y2faVL_WCpI22a3jnYdeCgCFjBAQBzJ5k6f_xZm2q1AksxwOR9_KGnEVs3B2oqWaAyIJ4RvFmschynlVORGMQCkp1QUqaQdriGG67iamKKFjXpnhwRzuVDr_SNISPVxqxtfMutoWdKE0nDo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSwitch to your business account and answer the question.\u003c/p\u003e\u003ch3\u003eSelect Highlights \u0026amp; Attributes\u003c/h3\u003e\u003cp\u003eUsing attributes (or highlights) is an effective way to show off unique aspects of your business.\u003c/p\u003e\u003cp\u003eExamples include: “LGBTQ friendly,” “Accepts new patients,” or “Women-led.”\u003c/p\u003e\u003cp\u003eHere’s how attributes look on a live listing:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/cb/fd/cbfdb5694de9f4921f577bf7975b0f7a/aee692a01ef082e205bf08a538bebbeb/VgKVd6JwY2sCC1YXrzsoMMEPcmogkTpnScsZsYHui9LdwT7mDc4n0lvVsfT-aYGxMhFB1_sdDwG66N1ktRxi3pzt7TrfiIZ6R5OMcajl4HFZmgkMG09d4e8oL_WUgMAQRgslsGUeQMCfnNr7xu_QCY0.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Lululemon profile includes attributes like \"In-store pickup,\" \"In-store shopping,\" \"Wheelchair accessible entrance,\" \"Wheelchair accessible parking lot,\" and \"NFC mobile payments\"' data-original=\"https://static.semrush.com/blog/uploads/media/cb/fd/cbfdb5694de9f4921f577bf7975b0f7a/aee692a01ef082e205bf08a538bebbeb/original.jpeg\" height=\"1120\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/cb/fd/cbfdb5694de9f4921f577bf7975b0f7a/aee692a01ef082e205bf08a538bebbeb/VgKVd6JwY2sCC1YXrzsoMMEPcmogkTpnScsZsYHui9LdwT7mDc4n0lvVsfT-aYGxMhFB1_sdDwG66N1ktRxi3pzt7TrfiIZ6R5OMcajl4HFZmgkMG09d4e8oL_WUgMAQRgslsGUeQMCfnNr7xu_QCY0.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTo add attributes, click on the “\u003cstrong\u003eEdit profile\u003c/strong\u003e” button for your Business Profile.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/67/71/6771ae3b8e2cd8449c1cf2b80589269f/e17dac1b127f9e9c461c0a2196bd680e/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Edit profile” button selected on Google My Business dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/67/71/6771ae3b8e2cd8449c1cf2b80589269f/e17dac1b127f9e9c461c0a2196bd680e/original.jpeg\" height=\"554\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/67/71/6771ae3b8e2cd8449c1cf2b80589269f/e17dac1b127f9e9c461c0a2196bd680e/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, go to the “\u003cstrong\u003eMore\u003c/strong\u003e” tab and click the pencil icon next to the category you want to edit.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e6/5c/e65cd6986e9833572dfe512ac6b1c716/c4bb760c1ac9ddbfb9718f4f36a88ac4/s3W8PTZEnm058oyOl1slT16o4dpdqcmYPcPUhpzfsPZWwIlxWPnucV8mOhL7ocks_nKc6HUqryUmbYPYWg1RdyVT1Kvw-NIz2nh69tedwbaP6LJGFC4-7hc-yor58WAjvuSr2QmbODO4KVhZ7e5zP4s.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"More\" tab in GBP' data-original=\"https://static.semrush.com/blog/uploads/media/e6/5c/e65cd6986e9833572dfe512ac6b1c716/c4bb760c1ac9ddbfb9718f4f36a88ac4/original.jpeg\" height=\"944\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e6/5c/e65cd6986e9833572dfe512ac6b1c716/c4bb760c1ac9ddbfb9718f4f36a88ac4/s3W8PTZEnm058oyOl1slT16o4dpdqcmYPcPUhpzfsPZWwIlxWPnucV8mOhL7ocks_nKc6HUqryUmbYPYWg1RdyVT1Kvw-NIz2nh69tedwbaP6LJGFC4-7hc-yor58WAjvuSr2QmbODO4KVhZ7e5zP4s.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, choose “\u003cstrong\u003eYes\u003c/strong\u003e” or “\u003cstrong\u003eNo\u003c/strong\u003e” depending on the availability of attributes. And click “\u003cstrong\u003eSave.\u003c/strong\u003e”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/93/dd/93dd61226bd4d904244f43c2705e3088/c3b962ab810b140ee41acf84de4105ef/j30T2w7Q6uTqEwVyr8tEWNnJK8FvTyAsPDhZsB6WdIPnO6hcovbjEbEQG-NlaMzX_7lbW9U_odGGjFhMtDnWt72SEIRp4Pi8nF_hzOjBlLGmhPwImExKmd0vLGNqD-6WrwfwHl98h5DEI9G0anGpbdk.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Editing \"Accessibility\" attributes of GBP' data-original=\"https://static.semrush.com/blog/uploads/media/93/dd/93dd61226bd4d904244f43c2705e3088/c3b962ab810b140ee41acf84de4105ef/original.jpeg\" height=\"822\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/93/dd/93dd61226bd4d904244f43c2705e3088/c3b962ab810b140ee41acf84de4105ef/j30T2w7Q6uTqEwVyr8tEWNnJK8FvTyAsPDhZsB6WdIPnO6hcovbjEbEQG-NlaMzX_7lbW9U_odGGjFhMtDnWt72SEIRp4Pi8nF_hzOjBlLGmhPwImExKmd0vLGNqD-6WrwfwHl98h5DEI9G0anGpbdk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIt can take up to 10 days for your updates to be published.\u003c/p\u003e\u003ch2\u003eGoogle Business Profile FAQs\u003c/h2\u003e\u003ch3\u003eDo You Need to Have a Physical Address to Use GBP?\u003c/h3\u003e\u003cp\u003eYou don’t necessarily need a physical address to manage a Google Business Profile. \u003c/p\u003e\u003cp\u003eBesides physical storefronts, businesses that travel to their customers are also eligible.\u003c/p\u003e\u003cp\u003eFor example, many plumbers don’t operate from a formal storefront or office, but they can still manage a Google My Business page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c9/e1/c9e1dac49234826f45ea13b0f2d6614a/rj-collins-plumbing-hourse.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"RJ Collins Plumbing Co. business hours\" data-original=\"https://static.semrush.com/blog/uploads/media/c9/e1/c9e1dac49234826f45ea13b0f2d6614a/original.jpg\" height=\"993\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c9/e1/c9e1dac49234826f45ea13b0f2d6614a/rj-collins-plumbing-hourse.jpg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou will need to input an address when setting up your account, but you don’t need to display it publicly.\u003c/p\u003e\u003cp\u003eIn short, if you engage with customers in person, you are eligible to run a Business Profile.\u003c/p\u003e\u003cp\u003eExamples of ineligible businesses include: online-only businesses, rental or for-sale properties, and lead generation companies.\u003c/p\u003e\u003ch3\u003eWhat to Do If You Don’t Want to Display Your Address in GBP\u003c/h3\u003e\u003cp\u003eIf you \u003ca href=\"https://www.semrush.com/blog/category/news/original-research-and-studies/\" style=\"text-decoration:none\"\u003ework from home\u003c/a\u003e and travel to your customers for the services you provide, you probably don’t want to publicize your address. (The exception is that all restaurants must use an address.)\u003c/p\u003e\u003cp\u003eTo make your address private on your GBP, click the “\u003cstrong\u003eEdit profile\u003c/strong\u003e” button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0d/6f/0d6f48aaf269637e42bc07d2aca87065/fe1843fdb40fd2919761e71e156621ca/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Edit profile” button selected on Google My Business dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/0d/6f/0d6f48aaf269637e42bc07d2aca87065/fe1843fdb40fd2919761e71e156621ca/original.jpeg\" height=\"554\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0d/6f/0d6f48aaf269637e42bc07d2aca87065/fe1843fdb40fd2919761e71e156621ca/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eScroll down to the “Business location” section and click the pencil icon next to it.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c8/95/c8956a599901649031ad9d8fa72f71d1/db49da3b8710b90a053d105e4f573db3/7t1MYCXDcw8MW3YVdQbVD1EUtzS563Z0MkZCgdsqURYsCWzDMH2vy7O-bBGnXIYa_HVWCqR5sgCgeU96ctI1Hk-uJYpVCuJCB94W2C7sad2u0VfT5yyg2FEnpsDe1xhrDVBFmscFwNoHvQZHTeEwtI8.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Business location” section\" data-original=\"https://static.semrush.com/blog/uploads/media/c8/95/c8956a599901649031ad9d8fa72f71d1/db49da3b8710b90a053d105e4f573db3/original.jpeg\" height=\"738\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c8/95/c8956a599901649031ad9d8fa72f71d1/db49da3b8710b90a053d105e4f573db3/7t1MYCXDcw8MW3YVdQbVD1EUtzS563Z0MkZCgdsqURYsCWzDMH2vy7O-bBGnXIYa_HVWCqR5sgCgeU96ctI1Hk-uJYpVCuJCB94W2C7sad2u0VfT5yyg2FEnpsDe1xhrDVBFmscFwNoHvQZHTeEwtI8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eDisable the “Show business address to customers” option. And click “\u003cstrong\u003eSave\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ad/4e/ad4e7665cfd1ca12753dd67eb4bcadfa/213b63b63d86425819242c36ca480ce6/kCXqVYQMH_vfh9gvNaKKxcyDwksga4s3MyGsiuRBdK2_EZvXww8WqqW0lQFPoFcrUjfi2aH6cGs_jtjNyCfULxHOmLIlGcU6-4WCqUbTof31-G7Bo26xbsDZ985JJ7RJL1hNQNab2Mv5hzJSOwIFTaA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Disabling the “Show business address to customers” option\" data-original=\"https://static.semrush.com/blog/uploads/media/ad/4e/ad4e7665cfd1ca12753dd67eb4bcadfa/213b63b63d86425819242c36ca480ce6/original.jpeg\" height=\"537\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ad/4e/ad4e7665cfd1ca12753dd67eb4bcadfa/213b63b63d86425819242c36ca480ce6/kCXqVYQMH_vfh9gvNaKKxcyDwksga4s3MyGsiuRBdK2_EZvXww8WqqW0lQFPoFcrUjfi2aH6cGs_jtjNyCfULxHOmLIlGcU6-4WCqUbTof31-G7Bo26xbsDZ985JJ7RJL1hNQNab2Mv5hzJSOwIFTaA.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOnce you remove your address, Google will use the service area you set to determine who your profile is relevant to. Double-check that your service areas are correct to remain searchable to your potential customers.\u003c/p\u003e\u003cp\u003eYou can find the “Service areas” setting right below your address.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/43/b0/43b04a636df3ecb9199015bd902ce945/4d6066cb7bf31580bb8842642a04971f/IQdWKCR8kyFjxvn0oq1F_aPKvtbhW72KiuNdq5v7hVS9-gHdDdXGAStzBAvXjCkduGFZGatUNWQ-K8KvU2nOPmbagYUo2YnnQ5-1V0Vyxn_XNlOpm_sHV5g81zP7gXx5tkiw6y4fE4wKDaWP3wuC_aY.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Service areas” setting' data-original=\"https://static.semrush.com/blog/uploads/media/43/b0/43b04a636df3ecb9199015bd902ce945/4d6066cb7bf31580bb8842642a04971f/original.jpeg\" height=\"741\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/43/b0/43b04a636df3ecb9199015bd902ce945/4d6066cb7bf31580bb8842642a04971f/IQdWKCR8kyFjxvn0oq1F_aPKvtbhW72KiuNdq5v7hVS9-gHdDdXGAStzBAvXjCkduGFZGatUNWQ-K8KvU2nOPmbagYUo2YnnQ5-1V0Vyxn_XNlOpm_sHV5g81zP7gXx5tkiw6y4fE4wKDaWP3wuC_aY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick on the pencil icon to add to or remove your existing service areas if you want.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a3/c3/a3c39f61d4deba22037d6369ac3e550d/a31d39e2693edf3bf81ad92a41c3a657/3S9MMQf_lGhVBcX178lAGJyvdjKzYtNoM6RHIpHJrc468-iO4mV8jy2YwD53lfQlsyNLYVJ9uHr9ROGMyrzBoY-PX-WrSTRh8Q_S_AQuLD1uWIBKbnx-bv399_rm1qyUTK7wxetNPSR-aL-9yWAqHOU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Pencil icon highlighted next to \"Service area” setting' data-original=\"https://static.semrush.com/blog/uploads/media/a3/c3/a3c39f61d4deba22037d6369ac3e550d/a31d39e2693edf3bf81ad92a41c3a657/original.jpeg\" height=\"771\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a3/c3/a3c39f61d4deba22037d6369ac3e550d/a31d39e2693edf3bf81ad92a41c3a657/3S9MMQf_lGhVBcX178lAGJyvdjKzYtNoM6RHIpHJrc468-iO4mV8jy2YwD53lfQlsyNLYVJ9uHr9ROGMyrzBoY-PX-WrSTRh8Q_S_AQuLD1uWIBKbnx-bv399_rm1qyUTK7wxetNPSR-aL-9yWAqHOU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can add service areas by filling in the streets, cities, and states that you serve. You can also remove existing service areas by pressing the “X” beside existing locations.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/54/2a/542a358e351baf4a15b3008744eed5cd/460b828a94bc460a733e00e81a9d0b17/dA7zplCcmwA1mIBt321iviHhblZZTpEHJ4hcc5xC-ZwkzYc90Yck89g5jZC3g3ozRH94oIGGuZY-q8NQ2DusfZ86yRV1SCccXn5zCc_wcN9P_paEaC-imfbJeDhbCycbKEipnsXPbpEazKR-QOVnwGI.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Editing \"Service area” of GBP' data-original=\"https://static.semrush.com/blog/uploads/media/54/2a/542a358e351baf4a15b3008744eed5cd/460b828a94bc460a733e00e81a9d0b17/original.jpeg\" height=\"994\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/54/2a/542a358e351baf4a15b3008744eed5cd/460b828a94bc460a733e00e81a9d0b17/dA7zplCcmwA1mIBt321iviHhblZZTpEHJ4hcc5xC-ZwkzYc90Yck89g5jZC3g3ozRH94oIGGuZY-q8NQ2DusfZ86yRV1SCccXn5zCc_wcN9P_paEaC-imfbJeDhbCycbKEipnsXPbpEazKR-QOVnwGI.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eHow to List More Than One Location on Google My Business Profile\u003c/h3\u003e\u003cp\u003eIf you manage more than one GBP-eligible business, you can list more than one location from one account.\u003c/p\u003e\u003cp\u003eThese “\u003ca href=\"https://support.google.com/business/answer/6085326\" style=\"text-decoration:none\"\u003eBusiness Groups\u003c/a\u003e” provide a safe way to share management capabilities with multiple users (which is helpful for agencies working on many accounts).\u003c/p\u003e\u003cp\u003eHere’s how to provide an agency, coworker, or manager access to a group of locations:\u003c/p\u003e\u003cul\u003e \u003cli\u003eCreate a business group\u003c/li\u003e \u003cli\u003e\u003ca href=\"https://support.google.com/business/answer/6085320\" style=\"text-decoration:none\"\u003eTransfer\u003c/a\u003e any applicable business to one business group\u003c/li\u003e \u003cli\u003e\u003ca href=\"https://support.google.com/business/answer/6085300?visit_id=637910007362214778-2951134231\u0026amp;rd=1\" style=\"text-decoration:none\"\u003eAdd members\u003c/a\u003e to your new business group\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYou can add individual locations or import a list if you need to add many locations.\u003c/p\u003e\u003ch3\u003eHow to Change an Address on Your Google My Business Profile\u003c/h3\u003e\u003cp\u003eTo change your listing’s address, follow these steps:\u003c/p\u003e\u003cp\u003eStep 1: Go to your business profile and click the “\u003cstrong\u003eEdit profile\u003c/strong\u003e” button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8c/27/8c27d75598ff9634c4ca635d652cf48a/f39b81169fb0ef4bb1a003748824758d/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Edit profile” button selected on Google My Business dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/8c/27/8c27d75598ff9634c4ca635d652cf48a/f39b81169fb0ef4bb1a003748824758d/original.jpeg\" height=\"554\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8c/27/8c27d75598ff9634c4ca635d652cf48a/f39b81169fb0ef4bb1a003748824758d/Ml6Z1LSdfL3gGScmPZa-HSxfA-9AI9mmh4KSsm9zQgHKq8Folf8kHFbRt3xojPiHWyCNzM-BUfO3XASeCNu-Y6_c3T0Q3QJ1wOlb7WfbtfFcnaT-7M1tZwfkMQM8-WgAkKqzbLeDCAb-JX6DU55Uctg.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 2: Scroll down to find the “Business location” section and click the pencil icon next to it.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/04/36/04367224409f9de6cfe9451453823a6f/78e3bdb1a16eea298aa6234436957068/7t1MYCXDcw8MW3YVdQbVD1EUtzS563Z0MkZCgdsqURYsCWzDMH2vy7O-bBGnXIYa_HVWCqR5sgCgeU96ctI1Hk-uJYpVCuJCB94W2C7sad2u0VfT5yyg2FEnpsDe1xhrDVBFmscFwNoHvQZHTeEwtI8.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Pencil icon highlighted next to \"Business location” section' data-original=\"https://static.semrush.com/blog/uploads/media/04/36/04367224409f9de6cfe9451453823a6f/78e3bdb1a16eea298aa6234436957068/original.jpeg\" height=\"738\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/04/36/04367224409f9de6cfe9451453823a6f/78e3bdb1a16eea298aa6234436957068/7t1MYCXDcw8MW3YVdQbVD1EUtzS563Z0MkZCgdsqURYsCWzDMH2vy7O-bBGnXIYa_HVWCqR5sgCgeU96ctI1Hk-uJYpVCuJCB94W2C7sad2u0VfT5yyg2FEnpsDe1xhrDVBFmscFwNoHvQZHTeEwtI8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStep 3: Update your address and click “\u003cstrong\u003eSave\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/22/f6/22f6df40d39e239cf5a8db772f9c94ad/3a6dfe464833e028677142ae9f393348/HHB-Pqz8x6Ch4br6BRwXvPczB6M7WQnxlPnWrCNrro3xW3_8ApPX9roCxmRgPx0Cv5JlpBOQXZlm53M-9uCq8hZ0od1GclLAnIQta-4zLrie2l6ErT0W165Pr2bZdECAAkQFVkmlib7jqO_qlxdi9LM.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Editing “Business location” section of GBP\" data-original=\"https://static.semrush.com/blog/uploads/media/22/f6/22f6df40d39e239cf5a8db772f9c94ad/3a6dfe464833e028677142ae9f393348/original.jpeg\" height=\"1059\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/22/f6/22f6df40d39e239cf5a8db772f9c94ad/3a6dfe464833e028677142ae9f393348/HHB-Pqz8x6Ch4br6BRwXvPczB6M7WQnxlPnWrCNrro3xW3_8ApPX9roCxmRgPx0Cv5JlpBOQXZlm53M-9uCq8hZ0od1GclLAnIQta-4zLrie2l6ErT0W165Pr2bZdECAAkQFVkmlib7jqO_qlxdi9LM.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf Google can’t find the address, look for the “\u003cstrong\u003eAdjust\u003c/strong\u003e” button that appears over the map of your city on the right. And click on it. \u003c/p\u003e\u003cp\u003eThen, you can drag the pin and place it at the center of your location.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eIf your business is located in a difficult-to-find location, like the center of a shopping mall, you can drag the pin to help users locate your storefront.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003eWhen you’re done, click “\u003cstrong\u003eSave\u003c/strong\u003e.” It may take a few days for a Google My Business page to review the change before it’s published.\u003c/p\u003e\u003ch3\u003eWhat to Do When Your Business Category Isn’t Available on GBP\u003c/h3\u003e\u003cp\u003eIt’s best practice to choose a business category as closely related to your business as possible. This way, it’s clear to both Google and customers what you do.\u003c/p\u003e\u003cp\u003eThere are currently almost \u003ca href=\"https://daltonluka.com/blog/google-my-business-categories\" style=\"text-decoration:none\"\u003e4,000 GBP categories\u003c/a\u003e. However, you may find that the perfect category for your business doesn’t exist yet. \u003c/p\u003e\u003cp\u003eIf you don’t find the exact category you need, choose a slightly broader available category.\u003c/p\u003e\u003cp\u003eFor example, let’s say you own a parcel forwarding company like KwikShipper. You won’t find that category in GBP. \u003c/p\u003e\u003cp\u003eInstead, choose the slightly broader “Shipping and Mailing Service” category. It’s a little less specific but still relevant, making it a good option.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/9b/a6/9ba6a07d4a33cf94446fdfc395c07ac5/ca9c8c478a9721904c6d58c9a5fb6e39/_thh37eoJpIv4jNO8pkP0KD3dmGtMaYtu2IG_Qt3MoOBuF3xbrrCgu0yJNnHsRfH9z3fsUskKh4pd_fzHtXk-v_zO0XiswytObRWB3xe5kZa1Jehg01LqNqQt405o1wBDjhihBOSMXcmwq88MWGwkj4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Shipping and Mailing Service” category under GBP\" data-original=\"https://static.semrush.com/blog/uploads/media/9b/a6/9ba6a07d4a33cf94446fdfc395c07ac5/ca9c8c478a9721904c6d58c9a5fb6e39/original.jpeg\" height=\"1048\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9b/a6/9ba6a07d4a33cf94446fdfc395c07ac5/ca9c8c478a9721904c6d58c9a5fb6e39/_thh37eoJpIv4jNO8pkP0KD3dmGtMaYtu2IG_Qt3MoOBuF3xbrrCgu0yJNnHsRfH9z3fsUskKh4pd_fzHtXk-v_zO0XiswytObRWB3xe5kZa1Jehg01LqNqQt405o1wBDjhihBOSMXcmwq88MWGwkj4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eWhat Are Labels in GBP and Why Are They Important?\u003c/h3\u003e\u003cp\u003eLabels allow you to organize multiple listings within your Google Business Profile account. If you have many listings within your account, you can easily locate the one you’re looking for by using labels.\u003c/p\u003e\u003cp\u003eNote that these are for organization purposes and won’t affect the performance of your listings.\u003c/p\u003e\u003cp\u003eIf you’re managing GBP listings for a national company, you may choose to label your listings by region (i.e., “East Coast” and “West Coast”).\u003c/p\u003e\u003cp\u003eYou can assign up to 10 labels per location, with a limit of 50 characters per label. To assign labels, click the three dots on the top right corner of your business profile, and go to “\u003cstrong\u003eBusiness Profile settings.\u003c/strong\u003e”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8f/f3/8ff39f64388c7ac5cc54025aa8cdaccd/792fef84bb2beee41dc906d6544ab794/jtkAjkagdaG8-OfljZ2M0--Z5mjV2hFvtNezMC_1VkVRCG1qkzJEOPavmEWdZCe5wheYAyuTGHcxPe9Q7A-yVhqq8jsHTTtKHqkN2mMjmS1p3PvFNUQhDAZyvl0prW6YNSAvq80qLDm6ZUZIQrc7Kzo.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Business Profile settings\" data-original=\"https://static.semrush.com/blog/uploads/media/8f/f3/8ff39f64388c7ac5cc54025aa8cdaccd/792fef84bb2beee41dc906d6544ab794/original.jpeg\" height=\"873\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8f/f3/8ff39f64388c7ac5cc54025aa8cdaccd/792fef84bb2beee41dc906d6544ab794/jtkAjkagdaG8-OfljZ2M0--Z5mjV2hFvtNezMC_1VkVRCG1qkzJEOPavmEWdZCe5wheYAyuTGHcxPe9Q7A-yVhqq8jsHTTtKHqkN2mMjmS1p3PvFNUQhDAZyvl0prW6YNSAvq80qLDm6ZUZIQrc7Kzo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, click “Advanced settings” and scroll down until you find the “Labels” section. \u003c/p\u003e\u003cp\u003eClick on the pencil icon, create your labels, and click “\u003cstrong\u003eSave\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ff/bf/ffbfb6e91aa8b13eea8ded16264956e3/9fb509313915cacb09b5935c847b23c7/rGZec-gu6NJ4LIUaPAi9IfPtoPl9hw9FGXHmHYgnUPexPxpAM1DX-7yeeoHp2LjLQhb31TjI5_GYDzjr3GCh0mC7jhwnxGOfgDPgnw-Qa9HTF8MUQTRuA3Mdk4H3hHrDqr3iqzGq5gGVukxybyZnzNU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"“Labels” section under “Advanced settings”\" data-original=\"https://static.semrush.com/blog/uploads/media/ff/bf/ffbfb6e91aa8b13eea8ded16264956e3/9fb509313915cacb09b5935c847b23c7/original.jpeg\" height=\"779\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ff/bf/ffbfb6e91aa8b13eea8ded16264956e3/9fb509313915cacb09b5935c847b23c7/rGZec-gu6NJ4LIUaPAi9IfPtoPl9hw9FGXHmHYgnUPexPxpAM1DX-7yeeoHp2LjLQhb31TjI5_GYDzjr3GCh0mC7jhwnxGOfgDPgnw-Qa9HTF8MUQTRuA3Mdk4H3hHrDqr3iqzGq5gGVukxybyZnzNU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eManage Your GBP with Semrush\u003c/h2\u003e\u003cp\u003eMaintaining your Google Business Profile is a free way to get ahead of the competition.\u003c/p\u003e\u003cp\u003eFill out your business information, respond to reviews regularly, and post about news and events. Keeping your profile up to date is a great way to improve your local search presence and get leads.\u003c/p\u003e\u003cp\u003eTo automate the process and maintain multiple listings easily, rely on the \u003ca href=\"https://www.semrush.com/listings-management/start/start/start/\" style=\"text-decoration:none\"\u003eListing Management\u003c/a\u003e tool.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/listings-management/start/start/start/start/\" show_input=\"false\"header=\"Manage Your GBP\" text=\"with the Listing Management Tool\" button_text=\"Try for Free\"bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\"bg_button=\"-success\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[{"language":"fr","url":"guide-google-business-profile/","title":"Le guide ultime de Google My Business (Google Business Profile)"},{"language":"es","url":"guia-google-my-business/","title":"La guía definitiva de Google My Business (Perfil de empresa en Google)"},{"language":"de","url":"google-my-business/","title":"Der ultimative Leitfaden für Google My Business / Google Unternehmensprofil"}],"category":{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","metaTitle":"Local SEO - Semrush Blog","metaDescription":"Local SEO unlocks business potential in specific local areas. Discover essential strategies and tips here.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. Here is everything you need to know.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"background":"greenIllust","timeToRead":23,"tableOfContent":true,"deindex":false,"metrics":[{"name":"backlinks","value":1566},{"name":"referringDomains","value":415}],"related":[5434,8683,9001,9004],"translated":[{"language":"fr","url":"guide-google-business-profile/","title":"Le guide ultime de Google My Business (Google Business Profile)"},{"language":"es","url":"guia-google-my-business/","title":"La guía definitiva de Google My Business (Perfil de empresa en Google)"},{"language":"de","url":"google-my-business/","title":"Der ultimative Leitfaden für Google My Business / Google Unternehmensprofil"}],"mainUrl":"","contributors":[{"id":203456689,"name":"Tushar Pol"},{"id":188628113,"name":"Connor Lahey"}]},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. 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