Promote Your App (Fire TV)

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class="result-template" type="text/x-underscore"> <div> <% if (raw.categoryLabel ) { %> <div class="category-label CoveoFieldValue" data-field="@categoryLabel"></div> <% } %> <div class="co-highlight"> <div> <a class='CoveoResultLink'></a> </div> <div class='CoveoExcerpt'></div> <div class="CoveoFieldValue CoveoCrumb" data-field="@crumb"></div> </div> </div> </script> </div> <div class="coveo-show-if-no-results"> <p>No results found</p> <div class="co-empty">Try a different or more specific query.</div> </div> </div> </div> </div> </div> <script> document.addEventListener("DOMContentLoaded", function () { var searchInterface = document.querySelector("#searchbox"); Coveo.$$(searchInterface).on("populateOmnibox", function (e, populateOmniboxObject) { var linkElement = document.createElement("a"); var query = populateOmniboxObject.completeQueryExpression.word; if (!query) { return; } linkElement.href = "https://developer.amazon.com/docs/appstore/search.html#q=" + 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href="../fire-tv/differences-from-android-tv-development.html">Fire TV Development Versus Android TV Development</a></li> <li class="level1items"><a href="../fire-tv/design-and-user-experience-guidelines.html">TV App Design UX Guidelines</a></li> <li class="level1items"><a href="../fire-tv/whats-new.html">What's New in Fire TV Development</a></li> <li class="level1items"><a href="../fire-tv/faq-general.html">Fire TV FAQs</a></li> <li class="level1items"><a href="../fire-tv/submitting-your-app-to-the-amazon-appstore.html">Submitting Your Fire TV App to the Appstore</a></li> <li class="level1items open"><a href="../fire-tv/self-service-advertising.html">Promote Your App On Fire TV</a></li> <li class="level1items"><a href="../fire-tv/glossary-fire-tv.html">Glossary</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">Automotive</a> <ul> <li class="level1items"><a href="../fire-tv/automotive-ux-guidelines.html">Automotive UX Guidelines</a></li> <li class="level1items"><a href="../fire-tv/automotive-add-touch.html">Add touch to Fire TV</a></li> <li class="level1items"><a href="../fire-tv/automotive-developer-reference.html">Automotive Developer Reference</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">Fire TV Device Specifications</a> <ul> <li class="level1items"><a href="../fire-tv/device-specifications.html">Device Specifications Overview</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-fire-tv-edition-smart-tv-na.html">Smart TV Specifications - NA</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-fire-tv-edition-smart-tv-emea.html">Smart TV Specifications - EMEA</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-fire-tv-edition-smart-tv-apac.html">Smart TV Specifications - APAC</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-echo-show.html">Echo Show Specifications</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-automotive.html">Automotive Specifications</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-fire-tv-streaming-media-player.html">Fire TV Streaming Media Player Specifications</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-fire-tv-cube.html">Fire TV Cube Specifications</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-fire-tv-edition-soundbar.html">Fire TV Soundbar Specifications</a></li> <li class="level1items"><a href="../fire-tv/device-specifications-comparison-table.html">Comparison Table for Fire TV Devices</a></li> <li class="level1items"><a href="../fire-tv/fire-tv-edition-faq.html">Smart TV FAQ</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">Set Up Your Development Environment</a> <ul> <li class="level1items"><a href="../fire-tv/setting-up-your-development-environment.html">Set Up Your Development Environment</a></li> <li class="level1items"><a href="../fire-tv/connecting-adb-to-device.html">Connect to Fire TV through ADB</a></li> <li class="level1items"><a href="../fire-tv/installing-and-running-your-app.html">Install and Run Your App</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">Fire OS</a> <ul> <li class="level1items"><a href="../fire-tv/fire-os-overview.html">Fire OS Overview</a></li> <li class="level1items"><a href="../fire-tv/fire-os-6.html">Developing for Amazon Fire TV Devices Running Fire OS 6</a></li> <li class="level1items"><a href="../fire-tv/fire-os-7.html">Developing for Amazon Fire TV Devices Running Fire OS 7</a></li> <li class="level1items"><a href="../fire-tv/fire-os-8.html">Developing for Amazon Fire TV Devices Running Fire OS 8</a></li> <li class="level1items"><a href="../fire-tv/android-14-based-fire-tv.html">Developing for Amazon Fire TV Devices Running Android 14</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">Controllers in Android Apps</a> <ul> <li class="level1items"><a href="../fire-tv/remote-input.html">Remote Control Input</a></li> <li class="level1items"><a href="../fire-tv/game-controller-input.html">Game Controller Input</a></li> <li class="level1items"><a href="../fire-tv/controller-input-with-unity.html">Controller Input with Unity</a></li> <li class="level1items"><a href="../fire-tv/identify-controllers.html">Identify Controllers</a></li> <li class="level1items"><a href="../fire-tv/controller-behavior-guidelines.html">Controller Behavior Guidelines</a></li> <li class="level1items"><a href="../fire-tv/controller-image-assets.html">Controller Image Assets</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">Voice</a> <ul> <li class="level1items"><a href="../fire-tv/voice-enable-your-app-and-content.html">Overview for Voice-enabling Your App and Content</a></li> <li class="level1items"><a 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<li class="level1items"><a href="../fire-tv/data-type-reference.html">Data Type Reference</a></li> <li class="level1items"><a href="../fire-tv/summary-reference.html">Summary Reference Table</a></li> <li class="level1items"><a href="../fire-tv/general-troubleshooting-firetv-integration.html">Fire TV Integration SDK General Troubleshooting</a></li> <li class="level1items"><a href="../fire-tv/firetv-integration-release-notes.html">Release Notes</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">Live TV Integrations</a> <ul> <li class="level2 folderTitle"> <a class="subfoldersTitle" href="#">Linear Integration</a> <ul> <li class="level2items"><a href="../fire-tv/introduction-linear-tv-integration.html">Introduction to Linear Television Integration</a></li> <li class="level2items"><a href="../fire-tv/tv-input-framework-on-fire-tv.html">TV Input Framework on Fire TV</a></li> <li class="level3 folderTitle"> <a class="subfoldersTitle" href="#">Step-by-step 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widgets</a></li> <li class="level1items"><a href="../fire-tv/dial-integration.html">DIAL Integration</a></li> <li class="level1items"><a href="../fire-tv/implementing-search.html">Search</a></li> <li class="level1items"><a href="../fire-tv/notifications.html">Notifications</a></li> <li class="level1items"><a href="../fire-tv/specifying-installation-location.html">App Installation Location</a></li> <li class="level1items"><a href="../fire-tv/advertising-id.html">Advertising ID</a></li> <li class="level1items"><a href="../fire-tv/deep-linking-featured-content.html">Deep Linking to Featured Content from the Fire TV UI</a></li> <li class="level1items"><a href="../fire-tv/international-locales.html">Resources for International Locales</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">How to Build an Android App for Fire TV</a> <ul> <li class="level1items"><a href="../fire-tv/creating-media-streaming-app.html">Step 1: Create a Media Streaming App</a></li> <li class="level1items"><a href="../fire-tv/leanback-enabled-android-app.html">Step 2: Understand the Anatomy of a Leanback-Enabled Android App for Amazon Fire TV</a></li> <li class="level1items"><a href="../fire-tv/browsing-content-leanback-enabled-android-app.html">Step 3: Browse the Content of a Leanback-Enabled Android App</a></li> <li class="level1items"><a href="../fire-tv/editing-through-presenters.html">Step 4: Edit the User Interface Through Presenters</a></li> <li class="level1items"><a href="../fire-tv/providing-details-detailsfragment.html">Step 5: Provide the Details of the App Content Through the DetailsFragment</a></li> <li class="level1items"><a href="../fire-tv/how-to-play-video-content.html">Step 6: Play Video Content with the PlaybackOverlayFragment</a></li> </ul> </li><li class="level1 folderTitle"> <a class="subfoldersTitle" href="#">Developer Tools and System X-ray</a> <ul> <li class="level1items"><a href="../fire-tv/developer-tools.html">Developer 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<li class="level1items"><a href="../fire-tv/user-agent-strings.html">User Agent Strings</a></li> <li class="level1items"><a href="../fire-tv/migrating-your-web-app.html">Migrate Your Existing Web App</a></li> <li class="level1items"><a href="../fire-tv/cordova-plugin-catalog.html">Cordova plugin for Amazon Catalog Integration</a></li> <li class="level1items"><a href="../fire-tv/web-app-faq.html">Web App FAQ</a></li> <li class="level1items"><a href="../fire-tv/webapp-http-caching.html">HTTP Caching</a></li> <li class="level1items"><a href="../fire-tv/webapp-app-security.html">Protect Your Web App</a></li> <li class="level1items"><a href="../fire-tv/webapp-app-tester.html">Install and Use the Amazon Web App Tester</a></li> <li class="level1items"><a href="../fire-tv/webapp-debug-app.html">Use the Debug APK to Test Your App</a></li> <li class="level1items"><a href="../fire-tv/webapp-use-debug-apk.html">Install and Run the Debug APK to Test Your App</a></li> <li class="level1items"><a href="../fire-tv/hybrid-apps-overview.html">HTML5 Hybrid Apps</a></li> <li class="level1items"><a href="../fire-tv/build-and-test-your-hybrid-app.html">Build and Test Your HTML5 Hybrid App</a></li> <li class="level1items"><a href="../fire-tv/web-hybrid-app-faq.html">HTML5 Hybrid App FAQs</a></li> </ul> </li> </ul> <hr class="resourceSeparator"> <div class="relatedResources">Related Resources</div> <ul id="entrypages"> <li><a href="../catalog/getting-started-catalog-ingestion.html">Catalog Integration</a></li> <li><a href="../fire-app-builder/overview.html">Fire App Builder</a></li> <li><a href="../app-submission/getting-started.html">Appstore Submission</a></li> <li><a href="../reports-promo/payments-understand.html">Revenue Reports and Promotions</a></li> <li><a href="../app-testing/test-criteria.html">App Testing</a></li> <li><a href="../policy-center/understanding-content-policy.html">Policy Center</a></li> <li><a href="../fire-tablets/ft-get-started.html">Fire Tablets</a></li> <li><a href="../in-app-purchasing/iap-whats-new.html">In-App Purchasing API</a></li> <li><a href="../fling/understanding-the-amazon-fling-service.html">Fling SDK</a></li> <li><a href="https://community.amazondeveloper.com/tag/appstore-fire-tv">Fire TV Forum</a></li> <li><a href="https://developer.amazon.com/blogs/appstore/tag/Amazon+Fire+TV">Fire TV Blog (Appstore)</a></li> <li><a href="https://amazonfiretv.blog/tagged/product-updates">Fire TV Blog (Consumer)</a></li> </ul> </div> <script> $("li.open").parents('li').toggleClass("open"); </script> </div>  <div class="mainColumn"> <div id="content"> <h1>Promote Your App (Fire TV)</h1> <script> function activateContentBasedOnHash() { const currentHash = window.location.hash.substring(1); if (currentHash) { const contentElement = document.getElementById(currentHash); if (contentElement) { activateTabAndContent(contentElement); scrollToHashWithOffset(contentElement); } } } function activateTabAndContent(contentElement) { const tabSection = contentElement.closest('.tab-pane'); if (tabSection) { const parentTabLink = document.querySelector(`a[href='#${tabSection.id}']`); if (parentTabLink) { const parentNavTabs = parentTabLink.closest('.nav-tabs'); if (parentNavTabs) { parentNavTabs.querySelectorAll('.nav-link').forEach(link => { link.classList.remove('active', 'show'); }); parentTabLink.classList.add('active', 'show'); } const parentTabContent = tabSection.closest('.tab-content'); if (parentTabContent) { parentTabContent.querySelectorAll('.tab-pane').forEach(tab => { tab.classList.remove('active', 'show'); }); tabSection.classList.add('active', 'show'); } } } } function scrollToHashWithOffset(contentElement) { const header = document.querySelector('.dpHeader'); const totalHeaderHeight = header ? header.offsetHeight + 80 : 80; const targetPosition = contentElement.offsetTop; window.scrollTo({ top: targetPosition - totalHeaderHeight, behavior: 'smooth' }); } document.addEventListener('DOMContentLoaded', () => { setTimeout(activateContentBasedOnHash, 10); }); </script> <p>Entertainment Spotlight Ads allows you to create and manage ad campaigns in the Sponsored row of Fire TV, providing an opportunity to acquire and engage new customers. You can create campaigns using the tile image already associated with your app, optimize campaigns yourself, and immediately review the results in the online reporting tools. There's no additional work needed to prepare your ad campaign.</p> <div class="alert alert-warning" role="alert"><i class="fa fa-warning"></i> <b>Important:</b> Entertainment Spotlight Ads is supported only in the United States, Canada, Mexico, Brazil, Australia, the Netherlands, the United Kingdom, Germany, France, Italy, Spain, and Sweden.</div> <figure><img class="docimage " src="https://m.media-amazon.com/images/G/01/mobile-apps/dex/firetv/FTV-Self-Service-Ads._TTH_.png" alt=""></figure> <ul id="markdown-toc"> <li><a href="#requirements" id="markdown-toc-requirements">Requirements</a></li> <li><a href="#create-an-entertainment-spotlight-ad-campaign" id="markdown-toc-create-an-entertainment-spotlight-ad-campaign">Create an Entertainment Spotlight Ad campaign</a></li> <li><a href="#ad-placement" id="markdown-toc-ad-placement">Ad placement</a></li> <li><a href="#manage-entertainment-spotlight-ad-campaigns" id="markdown-toc-manage-entertainment-spotlight-ad-campaigns">Manage Entertainment Spotlight Ad campaigns</a> <ul> <li><a href="#view-and-edit-ad-campaigns" id="markdown-toc-view-and-edit-ad-campaigns">View and edit ad campaigns</a></li> <li><a href="#create-ad-campaign-reports" id="markdown-toc-create-ad-campaign-reports">Create ad campaign reports</a></li> </ul> </li> </ul> <h2 id="requirements">Requirements</h2> <p>To use Entertainment Spotlight Ads, make sure you have:</p> <ul> <li>An <strong>Administrator</strong> role. You can find your role in the Developer Console, under <strong>Settings</strong> > <strong>My Account</strong>.</li> <li>At least one app published on your account.</li> <li>Set up a payment method. In the Advertising Console, go to <strong>Menu</strong> > <strong>Billing and payments</strong> > <strong>Payment Information</strong> to create a preferred payment method.</li> </ul> <h2 id="create-an-entertainment-spotlight-ad-campaign">Create an Entertainment Spotlight Ad campaign</h2> <p>You can find Entertainment Spotlight Ads in the Developer Console.</p> <p><strong>To create your campaign</strong></p> <ol> <li>Go to <strong>App & Services</strong> > <strong>Promotions</strong>. Find <strong>Promote your app on Fire TV</strong> and select <strong>Create an ad</strong>. If you have not set up a payment method, you will be prompted to add your payment information in the Advertising Console.</li> <li>Add your <strong>Campaign name</strong>, <strong>Start</strong> and <strong>End</strong> dates, and <strong>Daily budget</strong>.</li> <li>In the <strong>Products</strong> section, select your app to add it to the campaign.</li> <li>Open the <strong>Preview</strong> section to review your campaign.</li> <li>In the <strong>Bidding</strong> section, enter the maximum you will pay when a viewer clicks your ad (CPC).</li> <li>In the <strong>Targeting</strong> section, select from the provided targeting categories to direct your ad to specific audiences.</li> <li>Select <strong>Submit for review</strong> to finish the campaign.</li> </ol> <p>Amazon's moderation team will review your campaign. If there is any issue with your campaign, you will receive an email from Amazon's moderation team. You can learn more about Amazon's ad policies in <a href="https://advertising.amazon.com/resources/ad-policy/creative-acceptance">Amazon Advertising</a>.</p> <h2 id="ad-placement">Ad placement</h2> <p>Entertainment Spotlight Ads allows you to promote your app in the Sponsored row of the Fire TV UI. Ads are placed in an auction format, with eligible ads competing against each other using their specified bid. Your ad could appear in any of the tile slots within the row based on the bidding result.</p> <p>You set your bid when you create your ad campaign. You can change your bid at any time from the All campaigns page in the Amazon Advertising Console. Bid adjustments are reflected within minutes of a change.</p> <h2 id="manage-entertainment-spotlight-ad-campaigns">Manage Entertainment Spotlight Ad campaigns</h2> <p>After you create an Entertainment Spotlight Ad campaign, you can view, edit, and create reports in the Amazon Advertising Console. Ad campaign reports track the entire user flow as it pertains to your campaign. For example, you can see how often users see your ad (impressions), click your ad (clicks), and install the product after visiting your page (downloads).</p> <h3 id="view-and-edit-ad-campaigns">View and edit ad campaigns</h3> <p>In the Advertising Console, go to the <strong>All campaigns</strong> page to view current and past campaigns. Click into an active campaign to edit the campaign settings.</p> <p>When editing an active campaign, you can adjust the campaign name and details, refine the audience targeting, and adjust the budget and campaign end date.</p> <h3 id="create-ad-campaign-reports">Create ad campaign reports</h3> <p>In the Advertising Console, go to the <strong>All campaigns</strong> page to view and export custom reports. Click <strong>Export</strong> to download reports. You can edit the display columns on your reports in the <strong>Columns</strong> drop-down menu.</p> <p>You can customize your reports with the following metrics.</p> <table> <thead> <tr> <th>Field </th> <th>Description</th> </tr> </thead> <tbody> <tr> <td>Campaigns</td> <td>Your campaign name.</td> </tr> <tr> <td>Status</td> <td>Indicates if your campaign is currently running.</td> </tr> <tr> <td>Type</td> <td>The type of campaign, which is "Entertainment Spotlight Ads".</td> </tr> <tr> <td>Start Date</td> <td>The day your campaign begins.</td> </tr> <tr> <td>End Date</td> <td>The day your campaign ends.</td> </tr> <tr> <td>Budget</td> <td>Your specified budget for the campaign.</td> </tr> <tr> <td>Spend</td> <td>The total click charges for the campaign.</td> </tr> <tr> <td>Impressions</td> <td>The number of times ads were displayed.</td> </tr> <tr> <td>Clicks</td> <td>The number of times your ads were clicked after they were viewed.</td> </tr> <tr> <td>CPC</td> <td>The cost of the ad per click.</td> </tr> <tr> <td>Detail page views</td> <td>The number of times your detail page has been viewed since the ad campaign began.</td> </tr> <tr> <td>Downloads</td> <td>Total downloads for your app after users view the page.</td> </tr> <tr> <td>Cost per download</td> <td>The cost of the ad paid per download.</td> </tr> </tbody> </table> <hr> <p id="tech-docs-updated-date"><small><i>Last updated: Dec 16, 2024</i></small></p> </div> </div> </div> </div> <style> .dpFooter .dpfNav { min-height: 220px; } </style> <link rel="stylesheet" href="https://amzndevresources.com/jekyll/css/search-fullpage.css"> <link rel="stylesheet" href="https://amzndevresources.com/jekyll/js/unload.js"> </div> <section class="dp-content-slot dp-content-pixel-tracker-slot"> <div class="dp-content-slot-inner container"> </div> </section> <footer class='dpFooter'> <a class='dpfBackToTopLink' href='#'>Back to top</a> <nav class="dpfNav accordion clearfix"> <div class='dpfWidth'> <div 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