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aria-expanded="false"> <span class="button-text">All Sections</span> <span class="hamburger-box"> <span class="hamburger-inner"></span> </span> </button> </div> </nav> </header> <main> <section class="page-content-wrapper"> <div class="top-space"></div> <div class="page-content"> <div class="container container-reset"> <div class="date-box"> <h4> <time datetime="2017-08-29">Tuesday, 29 August</time> </h4> <hr> </div> <div class="row"> <div class="col-sm-4"> <aside> <h3>The Telegraph unveils new brand campaign</h3> <ul class="list-inline"> <li> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2017/08/29/the-telegraph-unveils-new-brand-campaign/" class="print">Print</a> </li> <li> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2017/08/29/the-telegraph-unveils-new-brand-campaign/?format=pdf" download> Download </a> </li> </ul> <hr class="visible-xs"> </aside> </div> <div class="col-sm-8"> <div class="content"> <figure> <figcaption class="wp-caption-text"> </figcaption> </figure> <p>The Telegraph has launched a new integrated brand campaign, which aims to showcase its award-winning quality journalism and reappraisal of the brand.</p> <p>The campaign made its debut during one of the year’s TV highlights with a 40 second advert during the Game of Thrones finale on Monday 28th August. </p> <p>It is now being rolled out across TV, cinema, out-of-home, audio, digital and print. adam&eveDDB created the campaign in collaboration with The Telegraph’s in-house marketing and creative teams. </p> <p>The creative utilises famous cultural references – from politics, to sport and pop-culture – to highlight iconic moments when words have been considered and chosen well to deliver the most impact. Executionally, the campaign brings to life specific words that, through their inherent power, have taken route in culture or affected the very course of history.</p> <p>At a time when fake news has become more prevalent, it seeks to demonstrate the influence and importance of the spoken and written word, and the role that quality journalism plays in providing news, insight and analysis. It is with this in mind that the advert ends with the line, ‘Words are powerful. Choose them well’.</p> <p>Also highlighted is The Telegraph’s multi-platform strategy which aims to bring Telegraph content to consumers wherever they are, with content being available across digital, on third party platforms, audio and print.</p> <p>Words chosen well builds on The Telegraph’s broader Think Ahead brand positioning and belief that knowledge, information and insight are the keys to moving forward in today’s world.</p> <p>Robert Bridge, Chief Customer Officer, The Telegraph said: “Words chosen well is a bold and engaging campaign that is both visual and thought provoking. Quality journalism has never been more important but in an era of fake news it’s vital that we continue to raise awareness and encourage reappraisal of The Telegraph amongst new audiences, on whichever platform they use.” </p> <p>Mat Goff, Joint-CEO, adam&eveDDB added “We’ve created a campaign with the team at The Telegraph that not only champions the quality of The Telegraph, it also contains a strong competitive message and provokes consumers into thinking carefully about the news they choose to follow. We’re very excited about it.”</p> <p>To support the campaign a new brand hub has been created on the Telegraph’s website which can be found at www.telegraph.co.uk/wordschosenwell where the new full length TV advert can also be viewed. The hub will be updated through the course of the campaign with exclusive content around the concept of Words chosen well.<br/> -ENDS-</p> <p>Notes to editors:</p> <p>About The Telegraph:</p> <p>The Telegraph’s mission is to deliver quality, trusted, award-winning journalism, 24 hours a day and across all the platforms our customers use – digital and print. Our portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles and The Telegraph Edition app. </p> <p>The Telegraph’s content is also available on Apple News, Snapchat, Facebook Instant Articles, Google Newstand, Amazon Alexa and Google Home.</p> <p>Recently named as the UK’s leading quality news brand, our digital content reaches more than 25 million* users across the UK (UKOM MMX MP June 2017).</p> </div> </div> </div> <hr class="hr-bottom"> <div class="row"> <div class="col-sm-8 pull-right"> <div class="page-info"> <h3>About The Telegraph</h3> <p>The Telegraph’s mission is to deliver quality, trusted, award-winning journalism, 24 hours a day and across all the platforms our customers use – digital and print. </p> <p>Our portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles and The Telegraph Edition app.</p> <p>Recently named as the UK’s leading quality news brand, our digital content reaches more than 27 million users across the UK (UKOM MMX MP).</p> </div> </div> <div class="col-sm-4"> <div class="page-info"> <div class="clearfix visible-xs"></div> <hr class="visible-xs"> <span>For more information, please contact:</span> <ul> <li> Joel Ivory-Harte<br> Consumer PR Manager<br> The Telegraph </li> <li><a href="https://web.archive.org/web/20180623190314/mailto:joel.ivory-harte@telegraph.co.uk">joel.ivory-harte@telegraph.co.uk</a></li> <li><a href="https://web.archive.org/web/20180623190314/tel:+44 20 7931 2561">+44 20 7931 2561</a></li> </ul> <img src="https://web.archive.org/web/20180623190314im_/https://i5g5o13i2ef25hzva1kvyiu1-wpengine.netdna-ssl.com/wp-content/themes/the-telegraph-corporate/assets/img/logo-content.png" height="30" alt=""> </div> </div> </div> </div> </div> </section> <section class="press-slider-wrapper"> <div class="container container-reset"> <div class="press-slider"> <div class="press-slide"> <article class="article-box post-1388 post type-post status-publish format-standard hentry category-uncategorized"> <h4> <time datetime="2018-06-20">Wednesday, June 20</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/06/20/the-telegraph-news-uk-and-the-guardian-news-media-join-forces-to-create-joint-advertising-platform/" title="The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform">The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1385 post type-post status-publish format-standard hentry category-uncategorized"> <h4> <time datetime="2018-06-13">Wednesday, June 13</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/06/13/camilla-tominey-to-join-the-telegraph-as-associate-editor-politics-and-royals/" title="Camilla Tominey to join The Telegraph as Associate Editor, Politics and Royals">Camilla Tominey to join The Telegraph as Associate Editor, Politics and Royals</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1380 post type-post status-publish format-standard hentry category-uncategorized"> <h4> <time datetime="2018-06-08">Friday, June 8</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/06/08/the-telegraph-celebrates-the-world-cup-with-its-award-winning-team-of-writers-and-commentators/" title="The Telegraph celebrates the World Cup with its award-winning team of writers and commentators">The Telegraph celebrates the World Cup with its award-winning team of writers and commentators</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1377 post type-post status-publish format-standard hentry category-uncategorized"> <h4> <time datetime="2018-05-24">Thursday, May 24</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/05/24/the-telegraph-technology-intelligence-team-is-announced/" title="The Telegraph Technology Intelligence team is announced">The Telegraph Technology Intelligence team is announced</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1372 post type-post status-publish format-standard hentry category-uncategorized"> <h4> <time datetime="2018-05-15">Tuesday, May 15</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/05/15/the-telegraph-vitality-junior-golf-championship-2018-is-launched/" title="The Telegraph Vitality Junior Golf Championship 2018 is launched">The Telegraph Vitality Junior Golf Championship 2018 is launched</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1369 post type-post status-publish format-standard hentry category-uncategorized"> <h4> <time datetime="2018-05-08">Tuesday, May 8</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/05/08/the-telegraph-launches-stella-daily-newsletter/" title="The Telegraph launches Stella Daily newsletter">The Telegraph launches Stella Daily newsletter</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1362 post type-post status-publish format-standard hentry category-uncategorized"> <h4> <time datetime="2018-04-20">Friday, April 20</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/04/20/the-telegraph-launches-next-iteration-of-words-chosen-well-brand-campaign/" title="The Telegraph launches next iteration of Words chosen well brand campaign">The Telegraph launches next iteration of Words chosen well brand campaign</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1364 post type-post status-publish format-image hentry category-uncategorized post_format-post-format-image"> <h4> <time datetime="2018-04-18">Wednesday, April 18</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/04/18/the-telegraph-wins-newspaper-award-2018/" title="The Telegraph wins Newspaper Award 2018">The Telegraph wins Newspaper Award 2018</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1358 post type-post status-publish format-link hentry category-uncategorized post_format-post-format-link"> <h4> <time datetime="2018-03-26">Monday, March 26</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/03/26/2017-gender-pay-gap-report-2/" title="2017 gender pay gap report">2017 gender pay gap report</a> </h3> </article> </div> <div class="press-slide"> <article class="article-box post-1345 post type-post status-publish format-standard hentry category-uncategorized"> <h4> <time datetime="2018-03-19">Monday, March 19</time> </h4> <h3> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/2018/03/19/the-telegraph-announces-technology-intelligence-a-large-scale-investment-in-the-greatest-story-of-our-time/" title="The Telegraph announces Technology Intelligence, a large-scale investment in the greatest story of our time">The Telegraph announces Technology Intelligence, a large-scale investment in the greatest story of our time</a> </h3> </article> </div> </div> </div> </section> </main> <footer> <div class="footer-icon"> <div class="container container-reset"> <a href="https://web.archive.org/web/20180623190314/https://corporate.telegraph.co.uk/"> <img src="https://web.archive.org/web/20180623190314im_/https://i5g5o13i2ef25hzva1kvyiu1-wpengine.netdna-ssl.com/wp-content/themes/the-telegraph-corporate/assets/img/logo-footer.png" height="23" alt=""> </a> <a href="#" class="to-top pull-right"> Back to Top <i 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