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991px) 73vw, (max-width: 1439px) 72vw, (max-width: 1919px) 1009.265625px, 929.265625px" srcset="https://cdn.prod.website-files.com/66dffa95f947b62fb545cc4d/66f5caab3846a31589b0ca05_Case%20Study%20Banner%2008-p-500.webp 500w, https://cdn.prod.website-files.com/66dffa95f947b62fb545cc4d/66f5caab3846a31589b0ca05_Case%20Study%20Banner%2008-p-800.webp 800w, https://cdn.prod.website-files.com/66dffa95f947b62fb545cc4d/66f5caab3846a31589b0ca05_Case%20Study%20Banner%2008-p-1080.webp 1080w, https://cdn.prod.website-files.com/66dffa95f947b62fb545cc4d/66f5caab3846a31589b0ca05_Case%20Study%20Banner%2008.webp 1200w"/></div></div></div></section><section class="section major-obstacles"><div class="w-layout-blockcontainer container w-container"><div class="cardwrapper2"><div class="cs-industry-card"><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cbea/66e4410dcb9b909a82e11ded_industrial-park.webp" loading="lazy" alt="" class="image-71"/><div><h5 class="cs-industry-card-title">Industry</h5><h5 class="cs-industry-card-title _18px">Finance </h5></div></div><div class="cs-industry-card"><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cbea/66e44112fdb097e7be7183a4_suitcase.webp" loading="lazy" alt=""/><div><h5 class="cs-industry-card-title">Business Type</h5><h5 class="cs-industry-card-title _18px">B2B</h5></div></div><div class="cs-industry-card"><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cbea/66e441104713130551c6e47e_placeholder.webp" loading="lazy" alt=""/><div><h5 class="cs-industry-card-title">Headquarters</h5><h5 class="cs-industry-card-title _18px">USA</h5></div></div></div></div></section><section class="section major-obstacles"><div class="w-layout-blockcontainer container w-container"><div class="title-wrap-center margin-bottom-0"><h2 class="heading-h2 text-center">Background</h2><div class="orange-hr _50px"></div><div class="body-p-cs width800px text-align-center w-richtext"><p>A private equity firm, X, with investments across Asia, Australia, and Europe, identified an opportunity in the fintech space in the region. The opportunity competes with traditional personal loans. X wanted to evaluate the main differentiators that make the target asset stand out and give it an edge in the market.</p></div></div></div></section><section class="section major-obstacles"><div class="w-layout-blockcontainer container w-container"><div><h2 class="heading-h2">Major Obstacles</h2><div class="orange-hr"></div><div><div class="major-obstacles-grid"><div class="major-obstacles-left"><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cbea/66eade1a11a7ee81ddf696cb_case%20study%20-%20major%20obstacles.webp" loading="lazy" alt="" class="major-obstacles-image"/></div><div class="major-obstacles-right"><p class="body-p-cs">Before discovering Clootrack, X faced several critical issues. The company had limited time for decision-making, creating urgency and pressure. The available data, such as sales reports, financial statements, industry reports, and employee reports, didn&#x27;t provide insights into customer views on the brand and competition. Traditional surveys take time and don&#x27;t reveal trends over time. Additionally, their attempts at scraping and analyzing data from multiple sources were error-prone and yielded low accuracy due to unreliable keyword-based methods.</p></div></div></div></div></div></section><section class="section major-obstacles"><div class="w-layout-blockcontainer container w-container"><div><h2 class="heading-h2">Clootrack Solution</h2><div class="green-hr"></div><div><div class="major-obstacles-grid"><div class="major-obstacles-left"><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cbea/66eade1b35e5d06bc4f7b6d2_case%20study%20-%20clootrack%20solutions.webp" loading="lazy" alt="" class="major-obstacles-image"/></div><div class="major-obstacles-right"><p class="body-p-cs">Before discovering Clootrack, X faced several critical issues. The company had limited time for decision-making, creating urgency and pressure. The available data, such as sales reports, financial statements, industry reports, and employee reports, didn&#x27;t provide insights into customer views on the brand and competition. Traditional surveys take time and don&#x27;t reveal trends over time. Additionally, their attempts at scraping and analyzing data from multiple sources were error-prone and yielded low accuracy due to unreliable keyword-based methods.</p></div></div></div></div></div></section><section class="section promise-result-section"><div class="w-layout-blockcontainer container w-container"><div class="title-wrap-center"><h2 class="heading-h2-white">Promise Result</h2><div class="orange-hr _50px"></div><div class="promise-result-para w-richtext"><p>Clootrack helped PE firm X gain valuable real-time customer insights, saving 188+ hours of time and allowing it to thoroughly understand and act on findings that improved the brand performance.</p><p>Here are some major findings that the Clootrack platform disclosed, which further allowed the firm to enhance its customer experience:</p><p>‍</p></div></div><div class="collection-list-wrapper-6 w-dyn-list"><div role="list" class="card2-promising-cards w-dyn-items"><div role="listitem" class="cs-industry-card w-dyn-item"><div><div class="rich-text-block-9 w-richtext"><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cc4d/66f6beba501875400034a32b_66f6bea580053c48e0c86169_Check-mark.webp" loading="lazy" alt=""/></div></figure><p>Personal loans, which are disbursed fast with minimum documentation, are preferred by customers.</p></div></div></div><div role="listitem" class="cs-industry-card w-dyn-item"><div><div class="rich-text-block-9 w-richtext"><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cc4d/66f6beba501875400034a32b_66f6bea580053c48e0c86169_Check-mark.webp" loading="lazy" alt=""/></div></figure><p>Interest rates though important, come lesser in order vis a vis easiness of availing loan.</p></div></div></div><div role="listitem" class="cs-industry-card w-dyn-item"><div><div class="rich-text-block-9 w-richtext"><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cc4d/66f6beba501875400034a32b_66f6bea580053c48e0c86169_Check-mark.webp" loading="lazy" alt=""/></div></figure><p>Though traditional banks have long been in the personal loan space, there is no clear leader in the category.</p><p>‍</p></div></div></div><div role="listitem" class="cs-industry-card w-dyn-item"><div><div class="rich-text-block-9 w-richtext"><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66dffa95f947b62fb545cc4d/66f6beba501875400034a32b_66f6bea580053c48e0c86169_Check-mark.webp" loading="lazy" alt=""/></div></figure><p>The opportunity at hand met several of the above customer expectations and hence had a good upside.<br/></p></div></div></div></div></div></div></section><section class="section major-obstacles"><div class="w-layout-blockcontainer container 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