Princess: Effektiv omnikanal drift uten IT-avdeling

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id="section-e8e2c778-1e31-4685-9a8c-013993fec062" class="content component usn_cmp_gridlayout c7-bg p-0 d-xs-none_only d-sm-none_only increased-width version-three-button" > <div class="component-inner"> <div class="container"> <div class="" data-os-animation="fadeIn" data-os-animation-delay="0s"> <div class="umb-grid"> <div class="grid-section"> <div > <div class='container'> <div class="row clearfix"> <div class="col-md-12 column"> <div > <div class="header-bulletpoints-wrapper version-three-button"> <div class="bulletpoints-text-wrapper"> <p class="top-text">Milliardbedrift uten en eneste IT-ansatt i organisasjonen</p> <h1 class="title">Princess: Effektiv omnikanaldrift med minimal bemanning</h1> <p class="ingress"></p> </div> <div class="button-wrapper"> <p class="link" data-os-animation="fadeIn" data-os-animation-delay="0s"> <a class="btn base-btn-bg base-btn-text base-btn-borders" href="/kontakt/"> Kontakt oss </a> </p> </div> </div> <style> .header-bulletpoints-wrapper .bulletpoints-list li:before { content: '•' !important; } </style> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="section-bf723571-261b-4f18-a612-0e519ab4f251" class="content component usn_cmp_gridlayout c7-bg " > <div class="component-inner"> <div class="container"> <div class="" data-os-animation="fadeIn" data-os-animation-delay="0s"> <div class="umb-grid"> <div class="grid-section"> <div > <div class='container'> <div class="row clearfix"> <div class="col-md-8 column"> <div > <p><strong>Refleksjon over hvordan Princess driver en effektiv omnikanal virksomhet med minimal bemanning</strong></p> <p>Detaljhandelskjeden Princess Interiør er et imponerende eksempel på en retailkjede som har lykkes med å kombinere fysiske butikker og nettbutikk på en svært effektiv måte. Med 150 fysiske butikker som omsetter for ca. 1 milliard kroner årlig, og én nettbutikk med rundt 15% av totalomsetningen, klarer de å vedlikeholde og drive hele nettbutikkoperasjonen med kun én ansatt. Dette er spesielt bemerkelsesverdig gitt at de ikke har en eneste IT-ansatt i organisasjonen.</p> <p><img src="/media/ijdj1aem/princess-referanse-digitroll-omnikanal-2-r.png?width=1100&height=559.0909090909091" alt="Omnikanal nettbutikk suksess digitroll" width="1100" height="559.0909090909091" data-udi="umb://media/809d4744c78c4d84af5eab5378b75be6" /></p> <p><span class="intro"><strong>Sømløse og integrerte systemer</strong></span>Nøkkelen til denne effektiviteten ligger i bruken av robuste og integrerte systemer. Ved å implementere en <a href="/integrasjoner/nettbutikk-integrert-med-dynamics-nav/" title="Nettbutikk integrert med Dynamics NAV">nettbutikkløsning som er tett integrert med ERP-systemet Dynamics NAV</a>, kassasystemer og lagerstyring, kan Princess automatisere mange av de tidkrevende prosessene som vanligvis krever manuell innsats.</p> <ul> <li> <p><strong>Berikelse av varedata gjennom innkjøp</strong>: Når innkjøperne legger inn og oppretter nye varer i ERP-systemet Dynamics NAV, beriker de varedataene. Deretter synkroniseres varedataene automatisk til nettbutikken. Dette innebærer at innkjøperne indirekte arbeider for nettbutikken ved å sørge for at produktinformasjonen er detaljert og oppdatert. Samtidig distribueres de samme dataene til de 150 fysiske butikkene gjennom <a rel="noopener" href="https://www.qsystems.no/software" target="_blank">kassasystemet Heads</a>, noe som sikrer høy kvalitet på varedataene i hele organisasjonen.</p> </li> <li> <p><strong>Automatisert dataflyt</strong>: Varedata synkroniseres automatisk mellom nettbutikken og de fysiske butikkene via Dynamics NAV. Dette sikrer at prisinformasjon og lagerbeholdning for samtlige butikker alltid er oppdatert uten behov for manuell inngripen.</p> </li> </ul> <ul> <li> <p><strong>Effektiv lagerstyring</strong>: Med automatiske oppdateringer av beholdning unngår de utsolgte varer og kan tilby kundene nøyaktig informasjon om produkt tilgjengelighet på nettlager og i 150 fysiske butikker. </p> </li> <li> <p><strong>Integrert kundeservice</strong>: Kundedata fra både nett og butikk samles i ett system, noe som gir en helhetlig oversikt og bedre mulighet for personalisert kundeservice.</p> </li> </ul> <p><span class="quote sm">Dette er spesielt bemerkelsesverdig gitt at de ikke har en eneste IT-ansatt i organisasjonen.</span></p> <p><span class="intro"><strong>Brukervennlige verktøy for innholdsadministrasjon</strong></span>Med Digitrolls nettbutikkløsning og skreddersydde verktøy (en skreddersydd lignende <a href="/digitiles/" title="DigiTiles">DigiTiles</a> utgave) kan den ene ansatte enkelt administrere nettbutikkens innhold uten behov for teknisk kompetanse.</p> <ul> <li> <p><strong>Enkel oppdatering av forsiden og kampanjesider</strong>: Med brukervennlig funksjonalitet kan de raskt tilpasse innholdet for å reflektere sesongkampanjer, nye produkter og trender.</p> </li> <li> <p><strong>Automatisert markedsføring</strong>: Muligheten til å planlegge og automatisere markedsføringskampanjer sparer tid og øker effektiviteten.</p> </li> <li> <p><strong>Selvbetjente løsninger</strong>: Brukervennlige grensesnitt gjør det enkelt å legge til nye produkter, endre priser og administrere ordre.</p> </li> </ul> <p><img src="/media/y4if0dqt/innholdsbilde-2-princess-digitroll-dynamics-nettbutikk.png?width=1100&height=558.8709677419355" alt="Nettbutikk interiørkjede omnikanal Digitroll" width="1100" height="558.8709677419355" data-udi="umb://media/0e5d90c1ae13475fb4d87d209bec6ca9" /></p> <p><span class="intro"><strong>Omnikanalstrategi som driver trafikk</strong></span>Nettbutikken fungerer ikke bare som en selvstendig salgskanal, men også som en kraftig driver for besøk til de fysiske butikkene.</p> <ul> <li> <p><strong>Sømløs kundeopplevelse</strong>: Kundene kan starte kjøpsprosessen på nett og fullføre den i butikk, eller omvendt, noe som øker konverteringsraten og kundetilfredsheten.</p> </li> <li> <p><strong>Click-and-collect</strong>: Muligheten til å bestille på nett og hente i butikk trekker kunder til de fysiske lokasjonene, hvor det er mulighet for mersalg.</p> </li> <li> <p><strong>Lojalitetsprogram</strong>: Ett lojalitetsprogram oppmuntrer til gjentatte kjøp og styrker kundelojaliteten.</p> </li> </ul> <p><span class="intro"><strong>Fravær av intern IT-avdeling</strong></span>At Princess klarer dette uten en intern IT-avdeling, tyder på at de har valgt løsninger som krever minimalt med teknisk vedlikehold fra deres side.</p> <ul> <li> <p><strong>Outsourcing av teknisk drift</strong>: Ved å overlate teknisk vedlikehold og oppdateringer til Digitroll eller andre eksterne leverandører, kan de fokusere på kjernevirksomheten.<br /><br /><a rel="noopener" href="https://www.qsystems.no/software" target="_blank">Systemleveranse av Heads butikkdatasystem</a> og håndtering av all IT- hardware i butikkene håndteres av Digitroll partner QSystems. </p> </li> <li> <p><strong>Skalerbare skybaserte løsninger</strong>: Bruken av skyteknologi reduserer behovet for intern infrastruktur og teknisk kompetanse.</p> </li> <li> <p><strong>Support og opplæring</strong>: Leverandørene tilbyr god support og opplæring, slik at den ene ansatte effektivt kan håndtere nettbutikken.</p> </li> </ul> <p><span class="quote sm">Kundene kan starte kjøpsprosessen på nett og fullføre den i butikk, eller omvendt, noe som øker konverteringsraten og kundetilfredsheten.<br /><br /></span></p> <p><span class="intro"><strong>Så hva betyr dette</strong></span>Princess sin suksess med å drive en omfattende omnikanaloperasjon med minimal bemanning skyldes en kombinasjon av effektive, integrerte systemer og strategisk bruk av teknologi. Ved at innkjøperne beriker varedataene i ERP-systemet Dynamics NAV, sikrer de høy kvalitet på produktinformasjonen som brukes både i nettbutikken og i de fysiske butikkene. Dette forbedrer kundeopplevelsen og reduserer behovet for manuell oppdatering.</p> <p>Med over 850 millioner kroner i omsetning fra de fysiske butikkene og over 150 millioner fra nettbutikken, er det tydelig at denne modellen fungerer svært godt. Dette gir dem muligheten til å fokusere på det som virkelig betyr noe: å tilby kundene en enestående handleopplevelse både på nett og i butikk.</p> </div> </div> <div class="col-md-4 column"> <div > <style> .employee-single-wrapper { padding: 10px; border: 1px solid #E0E0E0; text-align: center; } .employee-container { margin-top: 10px; } .employee-info { padding: 15px; } .employee-title { font-size: 24px; } .employee-image { max-width: 160px; margin-bottom: 10px; } .employee-position { font-style: italic; margin-bottom: 15px; } </style> <div class="employee-single-wrapper"> <div class="employee-container"> <h3 class="employee-title">Lyst å vite mer?</h3> <p class="employee-intro">Kontakt meg for mer info og pris på Digitroll netthandel.</p> <div class="employee-info"> <img class="employee-image" src="/media/c4cnmt34/patrick-dahlbdb762a14e636b2f8c35ff00009603e8.png" title="Patrick Dahl" alt="Patrick Dahl" /> <div class="employee-name">Patrick Dahl</div> <div class="employee-position">Daglig leder/ Siv.øk NHH</div> <div class="employee-telephone"> <a class="d-inline" href="tel:+47 55 27 30 41">+47 55 27 30 41</a> </div> <div class="employee-mobile"> <a class="d-inline" href="tel:+47 975 99 994">+47 975 99 994</a> </div> <div class="employee-email"> <a class="d-inline" href="mailto:patrick@digitroll.no">patrick@digitroll.no</a> </div> </div> </div> </div> <div class="latest-blog-post-wrapper"> <p class="latest-blog-post-title">Siste nytt</p> <a href="/digiblogg/e-handel/effektiv-omnikanal-med-minimal-bemanning/" class="latest-blog-post-reference"> <div class="latest-blog-post"> <p class="blog-date">03.12.2024</p> <p class="blogpost-title">Effektiv omnikanal med minimal bemanning</p> <p class="blogpost-ingress"> <span>Nøkkelen til Princess' effektive omnikanal ligger i bruken av robuste og integrerte systemer</span> </p> </div> </a> <a href="/digiblogg/e-handel/utviklingen-av-b2b-netthandel-i-et-hybridsalgsperspektiv/" class="latest-blog-post-reference"> <div class="latest-blog-post"> <p class="blog-date">06.11.2024</p> <p class="blogpost-title">Utviklingen av B2B-netthandel i et hybridsalgsperspektiv</p> <p class="blogpost-ingress"> <span>B2B-omnichannel og hybrid salg er i ferd med å definere fremtiden for B2B-handel</span> </p> </div> </a> <a href="/digiblogg/e-handel/ny-nettbutikk-til-suser-i-sivet/" class="latest-blog-post-reference"> <div class="latest-blog-post"> <p class="blog-date">06.09.2024</p> <p class="blogpost-title">Ny nettbutikk til Suser i sivet</p> <p class="blogpost-ingress"> <span>Nettsuksessen Suser i sivet får snart ny nettbutikk</span> </p> </div> </a> </div> <style> .latest-blog-post-title { font-size: 24px; font-weight: 700; line-height: 1.3; } .latest-blog-post-wrapper .latest-blog-post { padding: 15px; border: solid 1px #E0E0E0; margin: 10px 0; } .blog-date { font-size: 16px; color: rgba(35, 35, 35, 0.5); margin-top: 0px; } .blogpost-title { font-size: 24px; font-weight: 700; line-height: 1.3; } .blogpost-ingress { font-size: 16px; font-weight: 500; margin-bottom: 0px; } .latest-blog-post-reference { text-decoration: none !important; color: #232323 !important; } .latest-blog-post-reference:hover { color: #232323 !important; } </style> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="section-f4a46a86-d95e-4161-97bb-90c6d9084db9" class="content component usn_cmp_splitcomponent c6-bg pb-0 contact-us-page-component" > <div class="component-inner"> <div class="container"> <div class="component-main row justify-content-between align-items-center"> <div class="item item_block usn_cmp_gridlayout align-self-center col-lg-6 col-md-6 order-md-1 order-1 col-12 " data-os-animation="fadeIn" data-os-animation-delay="0s"> <div class="" data-os-animation="fadeIn" data-os-animation-delay="0s"> <div class="umb-grid"> <div class="grid-section"> <div > <div class='container'> <div class="row clearfix"> <div class="col-md-12 column"> <div > <h2>Kontakt oss</h2> <p>Er du som oss i Digitroll? Opptatt av tall og sikre IT-løsninger? Trygghet på at nettsider og din nettbutikk virker, da tar vi gjerne et møte om forbedring av din nettsatsing. </p> <div class="contactus-wrapper"> <div class="contactus-item contact-phone"> <img src="/media/qqrlbl1u/phone.png" /> <div class="contactus-text"> <p>Telefon</p> <a href="tel: 55 27 30 40">55 27 30 40</a> </div> </div> <div class="contactus-item contact-email"> <img src="/media/zofhmdvv/mail.png" /> <div class="contactus-text"> <p>E-post</p> <a href="mailto: info@digitroll.no">info@digitroll.no</a> </div> </div> <div class="contactus-item contact-address"> <img src="/media/h2fdea22/location.png" /> <div class="contactus-text"> <p>Adresse</p> <a href="https://goo.gl/maps/gq31RJgZ391cCJSv5">Fantoftveien 38</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="item item_block usn_cmp_form align-self-center col-lg-6 col-md-6 order-md-2 order-2 col-12 " data-os-animation="fadeIn" data-os-animation-delay="0s"> <div class=" " 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