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</div></li><li class="D(n)--md List(n)"><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/de/#locale_lang">DE</a><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/es/customer-loyalty-estrategias/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" 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class="D(f) Ai(fs) Mb(80px) Pos(r)" id="js-content-wrap">  <div style="height: calc(100vh - 120px)" class="Bgc($color-blue-light-1) W(245px) Pos(st) T(100px) Bgc($color-white) D(n) D(f)--md Fld(c) Jc(sb) Trsp($Op) Trsdu(0.5s)"> <div id="js-sidebar-wrap" class="D(n) D(b)--md Pend(8px) Fxg(1) Bxz(bb) left-side-menu-wrap"> <ul class="left-side-menu"> </ul> </div> <div> <div class="js-blog-follow-us Bgc($color-grey-light) P(15px) Bdrs(10px) V(h) Op(0)"> <h6 class="Fz($font-size-12) Fw(500) Mt(0) Mb(10px) Lh($line-height-big-headings)"> Síganos y manténgase al día en temas CRO.</h6> <script async src="https://platform.linkedin.com/in.js" type="text/javascript"> </script><script type="IN/FollowCompany" data-id="10688209" data-counter="right"></script> </div> <div class="js-blog-like-post Bgc($color-blue-light-1) P(10px) Mb(20px) Bdrs(4px) Op(0) V(h) Trsp($Op) Trsdu(0.5s)"> <div> <h5 class="Fz($font-size-14) Fw(600) Mt(0) Mb(14px) Lh($line-height-headings)">Contenido relacionado: </h5> <div class="Bdbw(0):lc Bdbw(1px) Bdbs(da) Bdbc($color-grey) Pb(10px) Mb(10px) Lh(1) Pb(0):lc Mb(0):lc"> <a href="https://vwo.com/es/conversion-rate-optimization/" class="D(f) Ai(fs) Fz($font-size-11) C($color-new-font-dark) C($color-purple):h Td(n) link pink-common-link"> <span class="D(ib) Mstart(5px) Lh($line-height-default)">Conversion Rate Optimization</span> </a> <p class="Mstart(11px) My(0) D(if) C($color-grey-light-1) Fz($font-size-10)">Guía</p> </div> </div> </div> </div> </div>   <div class="js-guide-container Maw(800px)--md M(a) Maw(100%)"> <article class="Px(25px)--md"> <div class="editor-content Pos(r)"> <p>La fidelidad de los clientes es un factor fundamental para el éxito de un comercio electrónico. Ya se trate de la fidelidad del cliente, la lealtad del cliente o la fidelidad del cliente: lo cierto es que este factor es fundamental para el éxito en el comercio electrónico. Tener una relación positiva con los clientes puede parecer trivial y emocional. Pero, en realidad, es la clave de un crecimiento continuo de las ventas.</p> <p>En este blog, explicamos por qué la fidelización de clientes es tan importante para las tiendas online, por qué los clientes vuelven después de la primera compra y con qué medidas las empresas pueden aumentar concretamente la fidelidad de sus clientes. ¡Vamos a ello!</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="597" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Feature-image_Four-strategies-to-build-customer-loyalty-in-your-eCommerce-1024x597.jpg" alt="Feature Image Four Strategies To Build Customer Loyalty In Your Ecommerce" class="wp-image-82180" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Feature-image_Four-strategies-to-build-customer-loyalty-in-your-eCommerce-1024x597.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Feature-image_Four-strategies-to-build-customer-loyalty-in-your-eCommerce-1024x597.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Feature-image_Four-strategies-to-build-customer-loyalty-in-your-eCommerce-1024x597.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Feature-image_Four-strategies-to-build-customer-loyalty-in-your-eCommerce-1024x597.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading">¿Por qué es tan importante la fidelización del cliente para una tienda online?</h2> <p>¿Conoces el principio de Pareto? Dice que el 80% de los resultados se consiguen con el 20% del esfuerzo total. Por supuesto, la proporción varía en función de la situación concreta, pero en general es aplicable.</p> <figure class="wp-block-image size-full"><img decoding="async" width="940" height="788" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/pareto.png" alt="Pareto" class="wp-image-81909" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/pareto.png 940w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/pareto.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/pareto.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/pareto.png?tr=w-375 375w" sizes="(max-width: 940px) 100vw, 940px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://www.facebook.com/HubSpotEspanol/photos/a.808689019171596/3168530326520775/?type=3" target="_blank" rel="noreferrer noopener">Hubspot</a> </figcaption></figure> <p>Para las tiendas online, este principio significa, entre otras cosas, que el 20 % de los clientes generan el 80 % del volumen de negocio. Este 20 % son sus clientes más valiosos. Sus clientes habituales. Sus fans. Amigos fieles de su marca a los que les gusta volver una y otra vez y realizar grandes compras. Los pilares de sus ingresos.</p> <p>Pero la fidelidad de los clientes no sólo aporta más dinero, sino que también ahorra costes. Porque es mucho más barato conservar a los clientes convencidos que captar nuevos. Echa un vistazo a tu presupuesto de marketing: ¿cuánto cuesta captar un nuevo cliente? Hay que desarrollar estrategias de marketing, reservar campañas, luchar por la atención de un individuo en el constante ruido mediático, convencerle, activarle y llevarle a hacer una primera compra. Todo eso ya lo has conseguido con los clientes actuales.</p> <p>Además, los auténticos clientes fieles actúan como embajadores de tu marca, como los testimonios, pero auténticos, no pagados. Compran tus productos, dejan reseñas con buenas intenciones y recomiendan tu tienda online a amigos y conocidos.</p> <p>Una fidelidad alta de los clientes es la garantía de un crecimiento estable y calculable. Esto se aplica a todas las empresas y, por tanto, también al comercio electrónico. Así que cada euro que invierta en fidelizar a los clientes es dinero bien gastado.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-5-1024x268.jpg" alt="Free Trial Spanish Banner 5" class="wp-image-81954" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-5-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-5-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-5-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-5-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="wp-block-heading">Adquisición vs Retención </h2> <p>Cuando hablamos de la lealtad de los clientes, a menudo surge el tema de la captación de clientes en comparación con la retención de clientes. Naturalmente, la captación de clientes siempre desempeñará un papel fundamental en el crecimiento de una empresa, pero a continuación vamos a ver algunas de las ventajas de dirigir la atención hacia la retención de clientes:  </p> <p>1. Mantener una base sólida de clientes leales implica menores costos de adquisición, ya que no se requiere invertir grandes sumas en campañas publicitarias y marketing para atraer nuevos consumidores.</p> <p>2. Los clientes recurrentes tienden a generar un mayor valor a lo largo del tiempo, ya que, al conocer bien los productos o servicios de la empresa, están más dispuestos a realizar compras adicionales y recomendaciones, lo que impulsa el crecimiento orgánico.</p> <p>3. La retención de clientes fomenta la construcción de relaciones duraderas y una conexión emocional con la marca, lo que aumenta la lealtad del cliente y disminuye la probabilidad de que busquen alternativas en el mercado, asegurando así un flujo de ingresos más estable y sostenible a largo plazo.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="127" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner_spanish_3-1024x127.png" alt="Blog Banner Spanish 3" class="wp-image-81948" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner_spanish_3-1024x127.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner_spanish_3-1024x127.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner_spanish_3-1024x127.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner_spanish_3-1024x127.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="wp-block-heading">Cómo fidelizar a los clientes: 4 consejos</h2> <p>La fidelidad del cliente es el resultado de su satisfacción.</p> <p>(Por supuesto, esto no es cierto en todos los casos. Si un cliente ha comprado un frigorífico pero no le ofreces nada más que pueda interesarle, por muy perfecto que sea el producto y el servicio: no volverás a ver al cliente en los próximos 20 años. En el mejor de los casos, recomendará tu tienda online a otras personas).</p> <p>En el mejor de los casos ofreces un producto que el cliente pida con regularidad. Si consigues satisfacer plenamente sus expectativas, es muy probable que vuelva.</p> <p>A continuación veremos algunos consejos para que realmente sea así. </p> <h3 class="wp-block-heading">1. Recompensas puntuales y programas de fidelización.</h3> <p>Un programa de fidelización es una especie de intercambio. El cliente compra con regularidad y recomienda nuestros productos y a cambio nosotros de ofrecemos algo de valor. A menudo se trata de vales, puntos o códigos de descuento. Una pequeña devolución de dinero o un descuento en su próxima compra. Estos programas de fidelización pueden garantizar que los clientes decidan volver a comprar en tu tienda online. Ahorrar dinero es incentivo suficiente para mucha gente.</p> <p>Cuando los clientes reciben productos exclusivos o acceso a otras recompensas por su fidelidad también añadimos un factor emocional. Las recompensas únicas o incluso sorprendentes no solo ahorran dinero al cliente, sino que se sienten especialmente reconocidos y valorados. Y eso aumenta su fidelidad.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="514" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-04-at-11.25.29-1024x514.png" alt="Screenshot 2023 08 04 At 11 25 29" class="wp-image-81930" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-04-at-11.25.29-1024x514.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-04-at-11.25.29-1024x514.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-04-at-11.25.29-1024x514.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-04-at-11.25.29-1024x514.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://www.thebodyshop.com/">The Body Shop</a></figcaption></figure> <p>The Body Shop ofrece a sus miembros una amplia gama de premios. Los puntos obtenidos en las compras pueden canjearse por vales. Además, tienen regalos cumpleaños, sorteos y premios exclusivos, así como acceso anticipado a ediciones especiales. Y si lo prefieres, también puedes donar tus puntos a una organización benéfica.</p> <p>Puede ser útil establecer incentivos de fidelización graduales, es decir, recompensar más a los clientes cuanto más compren o muestren alguna otra interacción deseada (por ejemplo, haciendo recomendaciones). Pero entonces las recompensas deben reflejar el valor del cliente, como por ejemplo invitaciones a eventos exclusivos. </p> <p>A parte de la calidad de las recompensas, los programas de fidelización deben ser fáciles de entender y utilizar. La incorporación debe ser sencilla. Lo mismo se aplica a la recogida de puntos. Sin una buena usabilidad, las mejores recompensas no sirven de nada.</p> <p>Los programas de fidelización aumentan la satisfacción y la fidelidad (y, con suerte, el compromiso) de tus clientes. Pero también sirven para otra cosa: recopilar datos sobre los clientes. Puedes utilizar estos datos para conocer mejor a tus clientes y averiguar qué recompensas son las más populares y como personalizar sus experiencias.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-3-1024x268.jpg" alt="Free Trial Spanish Banner 3" class="wp-image-81957" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-3-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-3-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-3-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Free-trial-Spanish-Banner-3-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h3 class="wp-block-heading">2. Aprovecha las ventajas de la personalización</h3> <p>Los clientes están satisfechos cuando obtienen lo que esperan. Pero para asegurar que la próxima compra la vuelvan a hacer con nosotros, tienen que conseguir siempre un poco más de lo que esperan. </p> <p>Para poder cumplir y superar sus expectativas, es necesario entender los deseos y necesidades de los clientes. Para ello puedes recurrir al análisis de datos. En los datos encontrarás las respuestas a preguntas como estas ¿Qué buscan los clientes? ¿Qué compran? ¿Con qué frecuencia compran? ¿Cuánto dinero gastan? ¿Qué segmentos responden a los descuentos?</p> <p>Los clientes están satisfechos cuando obtienen lo que esperan. E incluso están muy satisfechos si consiguen un poco más de lo que esperan. Cumplir las expectativas es el deber, superarlas el estilo libre.</p> <p>Para poder cumplir y superar sus expectativas, es necesario entender los deseos y necesidades de los clientes. Para ello puedes recurrir al análisis de datos. En los datos encontrarás las respuestas a preguntas como estas ¿Qué buscan los clientes? ¿Qué compran? ¿Con qué frecuencia compran? ¿Cuánto dinero gastan? ¿Qué segmentos responden a los descuentos?</p> <p>Puedes conocer las preferencias de los usuarios preguntando explícitamente a los clientes por sus preferencias o haciendo un seguimiento de su comportamiento. En ambos casos, tu misión consiste en elaborar contenidos y ofertas adecuados.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="553" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.13.55-1024x553.png" alt="Screenshot 2023 08 06 At 09 13 55" class="wp-image-81934" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.13.55-1024x553.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.13.55-1024x553.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.13.55-1024x553.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.13.55-1024x553.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://www.amazon.es/">Amazon</a></figcaption></figure> <p>Amazon es el líder absoluto en la disciplina de recomendaciones personalizadas. Los visitantes registrados ven en la página de inicio una combinación muy inteligente de productos de su propio historial de transacciones, ofertas de up-selling y cross-selling, productos comprados con frecuencia por clientes similares y bestsellers de las categorías de productos preferidas. Además, el líder del comercio electrónico invita a los clientes a valorar las compras realizadas o a llevar a la caja las cestas de la compra que hayan dejado en anteriores visitas. Los perfiles individuales con datos agregados de varias fuentes (análisis web, CRM, newsletters, etc.) permiten a Amazon ofrecer contenidos y ofertas totalmente adaptados a cada usuario.</p> <p>Es casi imposible resistirse a estas tentaciones, porque responden exactamente a los temas que me interesan.Por supuesto, no sólo se pueden personalizar las ofertas de productos, sino también todo tipo de elementos. La selección de imágenes, el texto de los CTA, los formularios pre-rellenados, el contenido según el lugar y la hora de acceso, o según datos psicográficos (por ejemplo, debilidad por las nuevas tendencias frente a interés por ofertas clásicas/probadas). Quienes deseen profundizar en las posibilidades y ventajas deberían echar un vistazo a nuestra <a href="https://vwo.com/es/personalizacion-web/#locale_lang">guía completa de personalización.</a></p> <p>El efecto de la personalización es obvio: los usuarios encuentran los contenidos y ofertas relevantes más rápida y cómodamente y, al mismo tiempo, se sienten vistos y entendidos. La experiencia del cliente es buena, crece la probabilidad de que vuelva para la próxima compra.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="127" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner-Spanish-1-1024x127.png" alt="Blog Banner Spanish 1" class="wp-image-81951" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner-Spanish-1-1024x127.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner-Spanish-1-1024x127.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner-Spanish-1-1024x127.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Blog-Banner-Spanish-1-1024x127.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h3 class="wp-block-heading">3. Convence con Social Proof </h3> <p>En un mundo de consumo caótico, con innumerables ofertas similares a primera vista, es necesario orientarse. ¿Cómo voy a saber si compro en A, B o C cuando los precios apenas difieren? Una estrategia de marketing agresiva puede funcionar, pero es cara y a menudo poco creíble. En cambio, las opiniones de los clientes online son más baratas y convincentes. Las opiniones de otros clientes tienen una influencia clave en las decisiones de compra y, por tanto, en la fidelidad de los clientes.</p> <p>Cada reseña positiva sobre tu marca y tus productos convence a los nuevos clientes y confirma a los ya existentes en sus decisiones de compra. Por lo tanto, las tiendas online hacen bien en acumular el mayor número posible de estrellas y reseñas en la página web y el mayor número posible de likes en las redes sociales. Otras reseñas de terceros, por ejemplo de testimonios destacados o sellos de aprobación de instituciones independientes (Trusted Shops, etc.) también refuerzan la credibilidad y la disposición de los clientes a fidelizarse.</p> <p>Por cierto, las pruebas sociales no sólo favorecen la credibilidad de tu empresa, sino que también influyen positivamente en otras cifras clave. Por ejemplo, la tasa de devoluciones disminuye si los usuarios pueden extraer de las reseñas información adicional que usted no ha proporcionado (o no puede proporcionar del todo). Si un vestido de la talla 36 se queda corto y un cliente describe esta experiencia, otros compradores pueden tomar ejemplo de ello y pedir directamente el producto en una talla mayor. El distribuidor de moda Zalando indica directamente si un artículo suele quedar grande o pequeño y además ofrece la posibilidad de introducir las tallas y marcas que normalmente nos quedan bien para asegurar que acaben con la talla adecuada. </p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="550" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.56.15-1024x550.png" alt="Screenshot 2023 08 06 At 09 56 15" class="wp-image-81940" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.56.15-1024x550.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.56.15-1024x550.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.56.15-1024x550.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-09.56.15-1024x550.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://www.zalando.es/wal-g-holiday-billy-panel-mini-vestido-ligero-black-wg021c15q-q11.html" target="_blank" rel="noreferrer noopener">Zalando</a></figcaption></figure> <h3 class="wp-block-heading">4. Ofrece un servicio de atención al cliente de primera clase</h3> <p>Un buen servicio de atención al cliente es esencial para lograr una alta satisfacción del cliente (y, por tanto, su fidelidad). El objetivo es responder a las preguntas de los clientes de forma rápida y detallada y resolver los problemas sin estrés y de la forma más completa posible.</p> <p>La atención al cliente es ante todo una cuestión de actitud. Es importante que todo el equipo, y no sólo aquellos que tienen contacto directo con el cliente, se sientan responsables de que la experiencia del cliente sea lo más positiva y fluida posible.</p> <p>Estas son algunas cifras clave del servicio de atención al cliente:</p> <ul class="wp-block-list"> <li>Volumen de consultas: ¿Con qué frecuencia se contacta con el servicio de atención al cliente?</li> <li>Tiempo de respuesta: ¿con qué rapidez recibe el cliente respuesta a su consulta?</li> <li>Tasa de resolución total: ¿Cuántos problemas se resuelven con éxito?</li> <li>Tasa de resolución en el primer contacto: ¿Cuántos problemas pueden resolverse en el primer contacto?</li> <li>Tiempo de tramitación. ¿Cuánto tarda el servicio de atención al cliente en resolver el problema?</li> </ul> <p>Con estas métricas, puedes medir la calidad del servicio de atención al cliente y evaluar las iniciativas de optimización. Siempre hay oportunidades de optimización.</p> <p>Por ejemplo, podrías ofrecer a los clientes más canales para ponerse en contacto contigo, como a través de chatbot o videollamada. Otra posibilidad son las ofertas de autoayuda ampliadas, es decir, preguntas frecuentes, tutoriales, páginas de ayuda o foros en los que los clientes puedan intercambiar información entre sí.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="552" src="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-10.10.27-1024x552.png" alt="Screenshot 2023 08 06 At 10 10 27" class="wp-image-81943" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-10.10.27-1024x552.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-10.10.27-1024x552.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-10.10.27-1024x552.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/08/Screenshot-2023-08-06-at-10.10.27-1024x552.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://www.birkenstock.com/es/informacion-util/cuidados-para-calzado/">Birkenstock</a></figcaption></figure> <p>Birkenstock ofrece instrucciones simples y útiles para los cuidados de los zapatos y señala la importancia de la protección del medio ambiente y la sostenibilidad: Son valores que la empresa defiende, pero que también son muy importantes para los clientes. Así combinan el servicio de atención al cliente y la identificación con la marca y, por tanto, también la fidelidad del cliente.</p> <h2 class="wp-block-heading">En vez de una conclusión: cómo fidelizar a los clientes con tests A/B</h2> <p>Todas las estrategias mencionadas sirven para aumentar la fidelidad de los clientes. Ayudan a apoyar la decisión de los clientes a favor de tu marca y tu tienda online y a construir relaciones estables a largo plazo.</p> <p>Pero en la práctica, primero hay que poner a prueba las diferentes estrategias para ver cual convierte mejor. </p> <ul class="wp-block-list"> <li>¿Están satisfechos los clientes con los descuentos? ¿O quieren recompensas más originales? ¿Les gusta «donar» sus puntos a organizaciones benéficas o les molesta tener esa opción?</li> <li>¿Tu grupo objetivo reacciona positivamente a las ofertas basadas en el seguimiento del comportamiento de búsqueda? ¿O esta forma de personalización les recuerda a Gran Hermano?</li> <li>¿Son suficientes las estrellas junto a la imagen del producto? ¿O sería mejor incluir un comentario del cliente? ¿O ambas cosas?</li> <li>¿A tus clientes les gusta utilizar el servicio de autoayuda? ¿O echan de menos la posibilidad de asistencia telefónica? ¿Deberías ofrecer canales de contacto adicionales, como WhatsApp?</li> </ul> <p>Sólo el test práctico mostrará lo que realmente funciona y lo que no. Actúa de forma inteligente y somete todos los cambios relevantes a tests A/B. Siguiendo con el mismo ejemplo: Dirige la mitad de tu tráfico a páginas de productos con estrellas y la otra mitad a páginas de productos con comentarios de clientes. Gana la versión con mejor tasa de conversión (u otra métrica de tu elección). Así es como se mejora paso a paso la experiencia del cliente (y, por tanto, indirectamente, su fidelidad).</p> <p>¿Quieres saber más sobre los tests A/B? Haz clic aquí para acceder a la <a href="https://vwo.com/es/ab-testing/" target="_blank" rel="noreferrer noopener">guía de tests A/B de VWO</a>.</p> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/es/customer-loyalty-estrategias/" data-title="Customer Loyalty: 4 estrategias para fidelizar a los clientes de tu eCommerce" data-hashtags="" data-post-id="81908"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Continúa leyendo</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div>  <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/es/sin-categorizar/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Sin categorizar </a> </div> </div>  <div class="Mt(80px)"> <div class="D(f) Ai(fs) Gp(20px) Bgc($color-purple-light-7) P(30px) Bdrs(10px) Fld(r)--sm Fld(c)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 2x" alt= "Lea Marks" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/es/author/leamarks/" class="M(0) Fz($font-size-18) Td(n) Fw(700) Mb(10px) D(ib) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Lea Marks</a> <small class="D(b) Fz($font-size-13)">Creadora de contenido multilingüe con cierta afición por las historias que unen a las personas, sin importar lo lejos que estén en un mapa. Como hablante nativa de español, alemán, inglés y catalán, tengo un gran interés por la lingüística y la traducción creativa. 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<div class="W(100%) Ta(s) C(#eb5055) Fz($font-size-12) Mt(5px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input-group_Op(1) invalid-input+Op(1) invalid-reason"> Se necesita un valor para este campo. </div> <input type="hidden" value="blog" name="source"> <div class="Mt(5px)"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="568cu-gdpr-consent-checkbox" value="true" data-qa="gdpr-consent-checkbox"/> <label for="568cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> </div> </div> </form> <div class="success-message Ta(s) D(n) js-thankyou-subscribed-box submission-success_D(if) Bgc($color-white) 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No se requiere tarjeta de crédito </p> </div> <form class="js_form_step1 submission-success_D(n) " id="modal-free-trial-signup-form-step1" method="post" action="/wp-json/action/start-free-trial" data-formtype="free-trial-step1" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-submit" data-event-on-error="modal-free-trial-error" data-event-on-success="modal-free-trial-success" data-qa="modal-su-form" data-mkfid="1021"> <div class="Mb(5px)"> <label for="modal-v1-step1-email" class="Fz(13px) Fw(600) Tt(n)">Email profesional </label> <input class="W(100%) Py(14px) input-text" placeholder="nombre@tuempresa.com" type="email" id="modal-v1-step1-email" name="email" data-qa="modal-su-step1-v1-email" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-735cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-735cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-su-submit">empezar ahora</button> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="text" name="ft_wingifyvwo" style="display: none;"> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Indica una contraseña para empezar </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Email profesional <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="nombre@tuempresa.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">Nombre <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Nombre" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Apellidos <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Apellidos" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Teléfono <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Contraseña <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Contraseña</div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-986cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-986cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Empezar ahora</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO está configurando tu cuenta</span> </div> <div class="Ta(c) Mt(10px)">Hemos enviado un mensaje a <span class="nls_protected C($color-blue) js-post-form-user-email">yourmail@domain.com</span> con instrucciones para verificar tu cuenta.</div> </div> <div> <div class="Fw(700) My(10px)">¿No puedes encontrar el correo?</div> <div>Comprueba el spam, el correo basura o las bandejas de entrada secundarias.</div> <div>¿No puedes encontrarlo? Háznoslo saber en <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Hablemos</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Hablar con un representante de ventas</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">Global</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">También puedes enviarnos un correo electrónico a <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Contactar</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">Nombre: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="Nombre" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Apellidos: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Apellidos" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Email profesional: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="nombre@tuempresa.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Número de teléfono: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Motivo de la consulta: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Consulta de ventas</option> <option value="technical-support">Soporte técnico</option> <option value="other">Otros</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Consulta seleccionada no válida</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Mensaje: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Mensaje no válido</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-204cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-204cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Enviar </button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Gracias por escribirnos.</h5> <p class="Fz($font-size-16)"> Uno de nuestros representantes se pondrá en contacto contigo en breve. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> ¡Impresionante! Su reunión está confirmada para <span class="js-meeting-date Fw(600)"></span> a las <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Gracias, <span class="js-demo-final-screen-username"></span> por compartir tu información. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hola 👋 Organicemos tu demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">Para empezar, cuéntanos quién eres </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">Nombre*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Apellidos*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Email profesional*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@empresa.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Teléfono*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-292cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-292cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Obtener una demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirmar </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">Programar más tarde</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> Aunque nuestra demostración cubre toda la plataforma VWO, por favor comparte algunos detalles para que podamos <b>personalizarla para usted.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Omitir</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> ¿En cuál de estas opciones te sitúas? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> Soy principiante en el uso de productos de optimización y experimentación. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> He usado otros productos de optimización y experimentación. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> He usado VWO en el pasado y conozco bien la plataforma. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Omitir</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Comparte los casos de uso, objetivos o necesidades que está tratando de resolver. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Omitir</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Por favor, indícanos la URL de tu página web o aplicación. </h3> <p class="M(0) C(#333333)"> Vendremos preparados con una demo para esta web o aplicación en concreto. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> URL de la web </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> URL de la aplicación </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finalizar</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> No veo la hora de conocerte el <span class="js-meeting-date Fw(600)"></span> a las <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, gracias por compartir estos detalles. Tu representante exclusivo de VWO se pondrá en contacto en breve para programar esta demostración. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Estamos satisfechos y contentos de haber elegido VWO. Estamos obteniendo el ROI de nuestros experimentos. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO ha sido muy útil en nuestros esfuerzos de optimización. Las posibilidades de tests son infinitas y nos ha permitido identificar, configurar y ejecutar fácilmente varios tests a la vez. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Como project manager de nuestro proceso de experimentación, me encanta cómo VWO nos permite ponernos en marcha rápidamente, pero también nos ofrece la flexibilidad de crear tests más complejos. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> No necesitas experiencia en desarrollo de páginas web para usar VWO. El equipo de soporte de VWO es increíble </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> De confianza para miles de marcas líderes </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> ¡Impresionante! 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