Google Economic Impact | state detail: California

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glue-headline--headline-1 state-hero-name"> California </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps California businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/7e9a8945a6bc92f45b98ce02752170be0874b6dcc82d5e549ec525c7597b4aa8e0decfeb04821db9f9e94ea0df945236b37ee14dd7b4e332e28d875b05cc0ebd" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download California report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-d018194 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-d018194 { background-image: url(https://lh3.googleusercontent.com/kTmAIdd_VzbgENPoPMxGXhAjHwfdZaCFCguTD84eMcO_Hhfr11s0nWCmrIa88vmdmHfLY7V9HXbL9J0TiP9l7U7cMapQagRIHmENuu2Fub8Hj3nsrVY=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-d018194 { background-image: url(https://lh3.googleusercontent.com/kTmAIdd_VzbgENPoPMxGXhAjHwfdZaCFCguTD84eMcO_Hhfr11s0nWCmrIa88vmdmHfLY7V9HXbL9J0TiP9l7U7cMapQagRIHmENuu2Fub8Hj3nsrVY=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-d018194 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-d018194 { background-image: url(https://lh3.googleusercontent.com/kTmAIdd_VzbgENPoPMxGXhAjHwfdZaCFCguTD84eMcO_Hhfr11s0nWCmrIa88vmdmHfLY7V9HXbL9J0TiP9l7U7cMapQagRIHmENuu2Fub8Hj3nsrVY=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-d018194 { background-image: url(https://lh3.googleusercontent.com/kTmAIdd_VzbgENPoPMxGXhAjHwfdZaCFCguTD84eMcO_Hhfr11s0nWCmrIa88vmdmHfLY7V9HXbL9J0TiP9l7U7cMapQagRIHmENuu2Fub8Hj3nsrVY=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-d018194 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-d018194 { background-image: url(https://lh3.googleusercontent.com/kTmAIdd_VzbgENPoPMxGXhAjHwfdZaCFCguTD84eMcO_Hhfr11s0nWCmrIa88vmdmHfLY7V9HXbL9J0TiP9l7U7cMapQagRIHmENuu2Fub8Hj3nsrVY=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-d018194 { background-image: url(https://lh3.googleusercontent.com/kTmAIdd_VzbgENPoPMxGXhAjHwfdZaCFCguTD84eMcO_Hhfr11s0nWCmrIa88vmdmHfLY7V9HXbL9J0TiP9l7U7cMapQagRIHmENuu2Fub8Hj3nsrVY=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-d018194" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $166+ billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide more than $166 billion of economic activity for hundreds of thousands of California businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 2.15 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> California businesses </h4> <p class="state-hero-fact--copy">More than 2.15 million California businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $338 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $338 million in donated search ads to California nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $166+ billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide more than $166 billion of economic activity for hundreds of thousands of California businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 2.15 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> California businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 2.15 million California businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $338 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $338 million in donated search ads to California nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=pattys-cakes aria-hidden="true"></div> <div class="business-hidden-jump-link" id=benchmark-labs aria-hidden="true"></div> <div class="business-hidden-jump-link" id=california-electronics aria-hidden="true"></div> <div class="business-hidden-jump-link" id=nedl aria-hidden="true"></div> <div class="business-hidden-jump-link" id=bitwise-industries aria-hidden="true"></div> <div class="business-hidden-jump-link" id=javis-cooking aria-hidden="true"></div> <div class="business-hidden-jump-link" id=peninsula-party-rentals aria-hidden="true"></div> <div class="business-hidden-jump-link" id=walker-company-brands aria-hidden="true"></div> <div class="business-hidden-jump-link" id=sage-millimeter-inc aria-hidden="true"></div> <div class="business-hidden-jump-link" id=public-bikes aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#pattys-cakes" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Patty's Cakes and Desserts </span> </li> <li class="mdc-list-item" data-value="#benchmark-labs" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Benchmark Labs </span> </li> <li class="mdc-list-item" data-value="#california-electronics" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> California Electronics </span> </li> <li class="mdc-list-item" data-value="#nedl" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> nēdl </span> </li> <li class="mdc-list-item" data-value="#bitwise-industries" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Bitwise Industries </span> </li> <li class="mdc-list-item" data-value="#javis-cooking" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> Javi's Cooking </span> </li> <li class="mdc-list-item" data-value="#peninsula-party-rentals" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Peninsula Party Rentals </span> </li> <li class="mdc-list-item" data-value="#walker-company-brands" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Walker & Company Brands </span> </li> <li class="mdc-list-item" data-value="#sage-millimeter-inc" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="9"> Eravant (SAGE Millimeter, Inc.) </span> </li> <li class="mdc-list-item" data-value="#public-bikes" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="10"> PUBLIC Bikes </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#pattys-cakes" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Patty's Cakes and Desserts </div> </div> <div class="glue-tab tab-button" id="#benchmark-labs" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Benchmark Labs </div> </div> <div class="glue-tab tab-button" id="#california-electronics" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > California Electronics </div> </div> <div class="glue-tab tab-button" id="#nedl" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > nēdl </div> </div> <div class="glue-tab tab-button" id="#bitwise-industries" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Bitwise Industries </div> </div> <div class="glue-tab tab-button" id="#javis-cooking" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Javi's Cooking </div> </div> <div class="glue-tab tab-button" id="#peninsula-party-rentals" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Peninsula Party Rentals </div> </div> <div class="glue-tab tab-button" id="#walker-company-brands" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Walker & Company Brands </div> </div> <div class="glue-tab tab-button" id="#sage-millimeter-inc" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Eravant (SAGE Millimeter, Inc.) </div> </div> <div class="glue-tab tab-button" id="#public-bikes" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > PUBLIC Bikes </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#pattys-cakes"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w1200-rw 2x, https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w1200-rj 2x, https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w1024-rw 2x, https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w1024-rj 2x, https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w3400-rw 2x, https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w3400-rj 2x, https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA=w1700-rj" class="state-business-tab__image" alt="Patty's Cakes and Desserts"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Patty's Cakes and Desserts </h3> <p>Location: Fullerton, California <br> Website: https://shop.pattys-cakes.com/ <br> 26 employees</p> <p><p>Patty’s Cakes and Desserts started in 1985 as a hobby for single mom Patty Gomez, who enjoyed baking and decorating cakes for friends and neighbors in her spare time. Demand for her creations boomed, and soon she was running a full-time business from home. In 2010, a longtime dream became a reality when she and one of her three sons, Philip, opened a storefront. Since then, Patty’s has not only become a community favorite, but has also captured the attention of notable clients and various celebrities. Patty and Philip’s success is due not only to their commitment to the highest quality products and excellent customer service, but also to the support of digital tools.</p> <p>The pair has used Google products to market their desserts from the start. “We put up our Google Business Profile the minute we had a physical address,” says Philip. The bakery‘s Business Profile now has 5-star ratings from nearly 1,800 reviews and gets about 22,000 connections each month. “We aren’t shy about reminding customers to leave reviews, and our new customers tell us they chose us because of our high ratings,” Philip says. He also uses Google Analytics to track website visits, which have increased 22 percent year over year since 2011. Revenues at Patty’s have averaged a 17-percent annual growth for the last four years. “We were one of the few bakeries set up to handle a sudden increase in online sales during the pandemic,” Philip says. Patty’s has run Google Ads since 2019, including AI-powered Performance Max campaigns, and Philip estimates that Google Ads drove 33 percent of the bakery’s revenue in 2023. Patty’s is continuing to streamline operations. “We’re modernizing the neighborhood bakery with technology, because when things run smoothly, both customers and employees have a great experience,” Philip says. “We have a unique ability to provide happiness through our desserts.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="pattys-cakes"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-b9fa4c1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-b9fa4c1 { background-image: url(https://lh3.googleusercontent.com/jmnlvfotR2r2FKRgCiK7B2aN0AZRI_hlt9GY95wqowZdgbVqOeZH2piTuXpCuEArwLCfsLFmv0JnnzTQs74kGzHuqW85O_vWEV5yXzpN50OK7yUSUQ=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-b9fa4c1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-b9fa4c1 { background-image: url(https://lh3.googleusercontent.com/jmnlvfotR2r2FKRgCiK7B2aN0AZRI_hlt9GY95wqowZdgbVqOeZH2piTuXpCuEArwLCfsLFmv0JnnzTQs74kGzHuqW85O_vWEV5yXzpN50OK7yUSUQ=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-b9fa4c1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-b9fa4c1 { background-image: url(https://lh3.googleusercontent.com/jmnlvfotR2r2FKRgCiK7B2aN0AZRI_hlt9GY95wqowZdgbVqOeZH2piTuXpCuEArwLCfsLFmv0JnnzTQs74kGzHuqW85O_vWEV5yXzpN50OK7yUSUQ=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-b9fa4c1"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Patty's Cakes and Desserts case study" data-image="https://lh3.googleusercontent.com/NWZ34wafvKvW9gsy_70xcgn1a_9-55GSPhF4aow7SsmtEv5mussMuiDbzW-aGCg3UWGCgAjQaYq3FqwugW1XBNz_q5nm0OqsFJ-a0AzXFwk58sCX6TeA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If you’ve got the ability to sell online, Google Ads is a no-brainer. We can see exactly what we spend and how effective they are.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Philip Gomez </p> <p class="business-aside-quote-title"> Co-Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Patty's Cakes and Desserts </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Fullerton, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://shop.pattys-cakes.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://shop.pattys-cakes.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 26 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If you’ve got the ability to sell online, Google Ads is a no-brainer. We can see exactly what we spend and how effective they are.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Philip Gomez </p> <p class="business-aside-quote-title"> Co-Owner </p> </div> <p>Patty’s Cakes and Desserts started in 1985 as a hobby for single mom Patty Gomez, who enjoyed baking and decorating cakes for friends and neighbors in her spare time. Demand for her creations boomed, and soon she was running a full-time business from home. In 2010, a longtime dream became a reality when she and one of her three sons, Philip, opened a storefront. Since then, Patty’s has not only become a community favorite, but has also captured the attention of notable clients and various celebrities. Patty and Philip’s success is due not only to their commitment to the highest quality products and excellent customer service, but also to the support of digital tools.</p> <p>The pair has used Google products to market their desserts from the start. “We put up our Google Business Profile the minute we had a physical address,” says Philip. The bakery‘s Business Profile now has 5-star ratings from nearly 1,800 reviews and gets about 22,000 connections each month. “We aren’t shy about reminding customers to leave reviews, and our new customers tell us they chose us because of our high ratings,” Philip says. He also uses Google Analytics to track website visits, which have increased 22 percent year over year since 2011. Revenues at Patty’s have averaged a 17-percent annual growth for the last four years. “We were one of the few bakeries set up to handle a sudden increase in online sales during the pandemic,” Philip says. Patty’s has run Google Ads since 2019, including AI-powered Performance Max campaigns, and Philip estimates that Google Ads drove 33 percent of the bakery’s revenue in 2023. Patty’s is continuing to streamline operations. “We’re modernizing the neighborhood bakery with technology, because when things run smoothly, both customers and employees have a great experience,” Philip says. “We have a unique ability to provide happiness through our desserts.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#benchmark-labs"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w1200-rw 2x, https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w1200-rj 2x, https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w1024-rw 2x, https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w1024-rj 2x, https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w3400-rw 2x, https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w3400-rj 2x, https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg=w1700-rj" class="state-business-tab__image" alt="Benchmark Labs"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Benchmark Labs </h3> <p>Location: San Diego, California <br> Website: https://www.benchmarklabs.com/ <br> 85% more accurate weather forecasts supported by AI</p> <p><p>People who work in agriculture need accurate forecasts, says Carlos Gaitan, a 2023 Google for Startups Founders Funds recipient. He’s the CEO of Benchmark Labs, co-founded by Carlos, Ulrik Soderstrom, and the late Chris Lund in 2019 to solve a problem: National Weather Service forecasts cover wide regions. “Farm managers aren’t able to accurately plan their resource needs, increasing operating costs,” Carlos explains. That’s why Benchmark Labs’ AI-based technology provides forecasts tailored to a farm’s specific location, making them up to 85 percent more accurate. “We’re solving a real problem for growers all over the world, allowing them to conserve water, energy, and fertilizers, helping the environment and creating better working conditions,” he says. Customers are increasing yields by 50 to 100 percent, and some have reduced water needs by 10 percent or more.</p> <p>Benchmark Labs has used Google Cloud since their founding in 2019 to develop, test, and validate machine learning models. It’s their “secret sauce,” Carlos notes. “We can expand and contract our cloud usage based on data requirements. It’s appealing for a startup because we can control our cloud computing costs.” The team collaborates with Google Workspace tools like Google Meet and Docs, and Carlos uses Gemini to find and synthesize information quickly: “It produced a list of the top 200 wineries in California, with contacts, in seconds. We’re planning a Gemini-enabled chatbot for our customer support team.” Benchmark Labs partners with preserve managers from the Nature Conservancy to help prevent forest fires, and will soon be serving forecasts to additional preserves. Since delivering their first prototypes in 2020, revenue has doubled every year. “Google is helping us scale,” Carlos says. “We’re helping smaller farmers get precision tools that could mean the difference between staying in business or not.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="benchmark-labs"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-2bb424e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-2bb424e { background-image: url(https://lh3.googleusercontent.com/swmKsxyNOPjzOe7QqyvVSuNE7Wmp9p0L_Dx53xl8YFR1sf4nQlpm5sgMQKhKI1UQC2OFxGNFcMGdjyDXd6fxNFfbFT_Yptlqua8U8PYSJ40v_jM-Ug=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-2bb424e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-2bb424e { background-image: url(https://lh3.googleusercontent.com/swmKsxyNOPjzOe7QqyvVSuNE7Wmp9p0L_Dx53xl8YFR1sf4nQlpm5sgMQKhKI1UQC2OFxGNFcMGdjyDXd6fxNFfbFT_Yptlqua8U8PYSJ40v_jM-Ug=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-2bb424e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-2bb424e { background-image: url(https://lh3.googleusercontent.com/swmKsxyNOPjzOe7QqyvVSuNE7Wmp9p0L_Dx53xl8YFR1sf4nQlpm5sgMQKhKI1UQC2OFxGNFcMGdjyDXd6fxNFfbFT_Yptlqua8U8PYSJ40v_jM-Ug=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-2bb424e"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Benchmark Labs case study" data-image="https://lh3.googleusercontent.com/aaUDkwfxDPG4-AZmM2NAwTs1dqcpsYlZTu6a1HINDBqPZDBZO-q3Zs0U-MU72pqS9s8MI0Hwuh6q7OV3qVIq6AXEFjFq9bOpfkXVBVC8vh_E18UfOg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Gemini is almost like having a virtual assistant. It helps us synthesize information in new ways.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Carlos Gaitan </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://cloud.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Cloud </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://gemini.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Gemini </a> <a href="https://startup.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Benchmark Labs </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> San Diego, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.benchmarklabs.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.benchmarklabs.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 85% more accurate weather forecasts supported by AI </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Gemini is almost like having a virtual assistant. It helps us synthesize information in new ways.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Carlos Gaitan </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <p>People who work in agriculture need accurate forecasts, says Carlos Gaitan, a 2023 Google for Startups Founders Funds recipient. He’s the CEO of Benchmark Labs, co-founded by Carlos, Ulrik Soderstrom, and the late Chris Lund in 2019 to solve a problem: National Weather Service forecasts cover wide regions. “Farm managers aren’t able to accurately plan their resource needs, increasing operating costs,” Carlos explains. That’s why Benchmark Labs’ AI-based technology provides forecasts tailored to a farm’s specific location, making them up to 85 percent more accurate. “We’re solving a real problem for growers all over the world, allowing them to conserve water, energy, and fertilizers, helping the environment and creating better working conditions,” he says. Customers are increasing yields by 50 to 100 percent, and some have reduced water needs by 10 percent or more.</p> <p>Benchmark Labs has used Google Cloud since their founding in 2019 to develop, test, and validate machine learning models. It’s their “secret sauce,” Carlos notes. “We can expand and contract our cloud usage based on data requirements. It’s appealing for a startup because we can control our cloud computing costs.” The team collaborates with Google Workspace tools like Google Meet and Docs, and Carlos uses Gemini to find and synthesize information quickly: “It produced a list of the top 200 wineries in California, with contacts, in seconds. We’re planning a Gemini-enabled chatbot for our customer support team.” Benchmark Labs partners with preserve managers from the Nature Conservancy to help prevent forest fires, and will soon be serving forecasts to additional preserves. Since delivering their first prototypes in 2020, revenue has doubled every year. “Google is helping us scale,” Carlos says. “We’re helping smaller farmers get precision tools that could mean the difference between staying in business or not.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#california-electronics"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w1200-rw 2x, https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w1200-rj 2x, https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w1024-rw 2x, https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w1024-rj 2x, https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w3400-rw 2x, https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w3400-rj 2x, https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw=w1700-rj" class="state-business-tab__image" alt="California Electronics"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> California Electronics </h3> <p>Location: Garden Grove, California <br> Website: https://californiaelectronics.com/ <br> 850K pounds of recyclables managed yearly</p> <p><p>Growing up the youngest of 11 kids, Octavio DeLaTorre learned to repair and reuse items at an early age. “I was fascinated with electronics and fixing things, even as a child,” he recalls. Octavio grew his love for electronics into a career. In 2021, he and his wife, Erica DeLaTorre, purchased California Electronics, where he had worked for many years. Originally a consignment operation that sold refurbished business industrial electronics like computers, they’ve since expanded the business to offer eco-ethical recycling. Now, they help companies securely dispose of end-of-life electronics, such as IT assets and medical and lab equipment. “We want to keep the e-waste that is killing the environment out of landfills,” Octavio says. “Google tools have helped us market the business and promote recycling.”</p> <p>Google Ads help them bring in B2B customers seeking large-scale recycling and data destruction services, compliant with environmental laws and privacy standards. “We are focused on property managers, hospitals, and data centers,” Octavio notes. “Google Ads are essential to attract those industries. Google Analytics helps us identify what type of business we want to drive here and lets us analyze the data to get the most out of every click to our site.” Google Workspace tools help them run their growing business, which employs 20+ people. “Our new hires already know how to use Google Docs, Sheets, and Calendar,” Octavio says. “Everyone has access via Google Drive. We have real-time documents that we can change on the fly.” They want to educate the public about eco-friendly recycling, offering free recycling pickup events at business centers during Earth Month. “As a society, we have so much e-waste,” Octavio says. “We want to be the trusted partner to help businesses recycle properly and protect the environment.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="california-electronics"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-6049dec { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-6049dec { background-image: url(https://lh3.googleusercontent.com/XbpseXlISfUFpf27PayTFFS5yJIq7XD4rGtpPqg9u-UfljETZF2nYcrUbj7JO-BZBYM9TV5jlx2EFUXQek65E3-Lc-4DMdvdlX7BUR7GYPO8x-brPCI=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-6049dec { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-6049dec { background-image: url(https://lh3.googleusercontent.com/XbpseXlISfUFpf27PayTFFS5yJIq7XD4rGtpPqg9u-UfljETZF2nYcrUbj7JO-BZBYM9TV5jlx2EFUXQek65E3-Lc-4DMdvdlX7BUR7GYPO8x-brPCI=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-6049dec { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-6049dec { background-image: url(https://lh3.googleusercontent.com/XbpseXlISfUFpf27PayTFFS5yJIq7XD4rGtpPqg9u-UfljETZF2nYcrUbj7JO-BZBYM9TV5jlx2EFUXQek65E3-Lc-4DMdvdlX7BUR7GYPO8x-brPCI=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-6049dec"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="California Electronics case study" data-image="https://lh3.googleusercontent.com/4Ikhc6qTwEkeGJaSknqTjqknQTVBLAy2YR3OwfCoj-a1b4Y3AAsGe3BGwWs8ZY-hnR89AXJyyVwV_kKSi00oMuWrYkJeGQnzKq5mr8DX6EDepJ5zdw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>What's really been a game changer is the refining of Google Analytics and knowing where to put keyword Ads based on the data.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Octavio DeLaTorre </p> <p class="business-aside-quote-title"> CEO & President </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> California Electronics </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Garden Grove, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://californiaelectronics.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://californiaelectronics.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 850K pounds of recyclables managed yearly </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>What's really been a game changer is the refining of Google Analytics and knowing where to put keyword Ads based on the data.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Octavio DeLaTorre </p> <p class="business-aside-quote-title"> CEO & President </p> </div> <p>Growing up the youngest of 11 kids, Octavio DeLaTorre learned to repair and reuse items at an early age. “I was fascinated with electronics and fixing things, even as a child,” he recalls. Octavio grew his love for electronics into a career. In 2021, he and his wife, Erica DeLaTorre, purchased California Electronics, where he had worked for many years. Originally a consignment operation that sold refurbished business industrial electronics like computers, they’ve since expanded the business to offer eco-ethical recycling. Now, they help companies securely dispose of end-of-life electronics, such as IT assets and medical and lab equipment. “We want to keep the e-waste that is killing the environment out of landfills,” Octavio says. “Google tools have helped us market the business and promote recycling.”</p> <p>Google Ads help them bring in B2B customers seeking large-scale recycling and data destruction services, compliant with environmental laws and privacy standards. “We are focused on property managers, hospitals, and data centers,” Octavio notes. “Google Ads are essential to attract those industries. Google Analytics helps us identify what type of business we want to drive here and lets us analyze the data to get the most out of every click to our site.” Google Workspace tools help them run their growing business, which employs 20+ people. “Our new hires already know how to use Google Docs, Sheets, and Calendar,” Octavio says. “Everyone has access via Google Drive. We have real-time documents that we can change on the fly.” They want to educate the public about eco-friendly recycling, offering free recycling pickup events at business centers during Earth Month. “As a society, we have so much e-waste,” Octavio says. “We want to be the trusted partner to help businesses recycle properly and protect the environment.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#nedl"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w1200-rw 2x, https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w1200-rj 2x, https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w1024-rw 2x, https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w1024-rj 2x, https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w3400-rw 2x, https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w3400-rj 2x, https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80=w1700-rj" class="state-business-tab__image" alt="nēdl"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> nēdl </h3> <p>Location: Santa Monica, California <br> Website: https://home.nedl.com/ <br> 1.5 million live keyword audio search queries to date</p> <p><p>When Ayinde Alakoye noticed how challenging it can be to distinguish your voice on social media, he decided to do something about it. In 2017, he founded the mobile platform nēdl. Named for the “needle in the haystack,” nēdl lets anyone create a live call-in radio show using their own mobile phone–and then helps listeners find them by offering immediate transcriptions that can be searched in real time. Want to know who’s talking about health care or elections (or even chili recipes) right this moment? nēdl can show you. “It democratizes access to information,” Ayinde says. “So that everybody’s voice counts.”</p> <p>To find out just how its customers like to use nēdl, Ayinde and his team turn to Google Analytics. The detailed data and insights help guide them as they design their product roadmap and innovate for the future. “Google Analytics helps us see in real time what our users think of new features, so we can make truly informed product decisions,” Ayinde says. nēdl was invited to join the Google for Startups Accelerator Voice AI program, a three-month digital session where they met and collaborated with other innovators–a process that helped them “put all this amazing information and technology into our product,” says Ayinde. Another turning point for nēdl was when the Google for Startups Black Founders Fund awarded $100,000 in non-dilutive capital. “It was such a big, big moment for us,” says Ayinde. “It enabled us to implement features, fix bugs, and stabilize our platform. It put us in a position to keep building for our big launch this summer.” Listeners seem to like what they’re hearing: they’ve searched nēdl more than 1.5 million times to tune into new conversations and broaden their horizons.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="nedl"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-310b9e2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-310b9e2 { background-image: url(https://lh3.googleusercontent.com/TWuofSd5LbA_2I2EXRHENa46sot-9UEU_LOOA-GUGlFeoqgMioow1Ouk_GRJ-TmBpZqPRpbSPQYUAUmF-kh4qWQLfHzZ27wNMzVP39gePcCaQzYQ9w=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-310b9e2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-310b9e2 { background-image: url(https://lh3.googleusercontent.com/TWuofSd5LbA_2I2EXRHENa46sot-9UEU_LOOA-GUGlFeoqgMioow1Ouk_GRJ-TmBpZqPRpbSPQYUAUmF-kh4qWQLfHzZ27wNMzVP39gePcCaQzYQ9w=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-310b9e2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-310b9e2 { background-image: url(https://lh3.googleusercontent.com/TWuofSd5LbA_2I2EXRHENa46sot-9UEU_LOOA-GUGlFeoqgMioow1Ouk_GRJ-TmBpZqPRpbSPQYUAUmF-kh4qWQLfHzZ27wNMzVP39gePcCaQzYQ9w=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-310b9e2"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="nēdl case study" data-image="https://lh3.googleusercontent.com/oi1QRHBfZ2gmyjlDYjdS0YaQMb6w6FuBolOhxj3xVc7sJJvskmCE1YCZnOcII7iaGYfyb9Ci8EJBUrleUTVrDUKmAnV2Rnqcx_iyqwD50ecZiyenS80"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Analytics helps us see in real time what our users think of new features, so we can make truly informed product decisions.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ayinde Alakoye </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://startup.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups </a> <a href="https://startup.google.com/programs/accelerator/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups Accelerators </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> nēdl </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Santa Monica, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://home.nedl.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://home.nedl.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 1.5 million live keyword audio search queries to date </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Analytics helps us see in real time what our users think of new features, so we can make truly informed product decisions.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ayinde Alakoye </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>When Ayinde Alakoye noticed how challenging it can be to distinguish your voice on social media, he decided to do something about it. In 2017, he founded the mobile platform nēdl. Named for the “needle in the haystack,” nēdl lets anyone create a live call-in radio show using their own mobile phone–and then helps listeners find them by offering immediate transcriptions that can be searched in real time. Want to know who’s talking about health care or elections (or even chili recipes) right this moment? nēdl can show you. “It democratizes access to information,” Ayinde says. “So that everybody’s voice counts.”</p> <p>To find out just how its customers like to use nēdl, Ayinde and his team turn to Google Analytics. The detailed data and insights help guide them as they design their product roadmap and innovate for the future. “Google Analytics helps us see in real time what our users think of new features, so we can make truly informed product decisions,” Ayinde says. nēdl was invited to join the Google for Startups Accelerator Voice AI program, a three-month digital session where they met and collaborated with other innovators–a process that helped them “put all this amazing information and technology into our product,” says Ayinde. Another turning point for nēdl was when the Google for Startups Black Founders Fund awarded $100,000 in non-dilutive capital. “It was such a big, big moment for us,” says Ayinde. “It enabled us to implement features, fix bugs, and stabilize our platform. It put us in a position to keep building for our big launch this summer.” Listeners seem to like what they’re hearing: they’ve searched nēdl more than 1.5 million times to tune into new conversations and broaden their horizons.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#bitwise-industries"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w1200-rw 2x, https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w1200-rj 2x, https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w1024-rw 2x, https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w1024-rj 2x, https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w3400-rw 2x, https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w3400-rj 2x, https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw=w1700-rj" class="state-business-tab__image" alt="Bitwise Industries"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Bitwise Industries </h3> <p>Location: Fresno, California <br> Website: https://bitwiseindustries.com/ <br> 250 employees</p> <p><p dir="ltr">Bitwise Industries is creating a tidal wave of economic growth through technology in cities across America. Started in Fresno, California in 2013 by Co-founders and Co-CEOs Irma Olguin, Jr. and Jake Soberal, Bitwise is committed to giving people tools to change their lives. Within Bitwise, the workforce division has trained over 4,000 individuals, primarily women and people of color, and 80 percent of their graduates move into tech jobs. At Bitwise Technology Consulting, their software company, they hire top, typically underrepresented, talent from their workforce arm, and put them to work on world-class projects. Bitwise has even developed and leased a 250,000-square-foot campus in downtown Fresno, creating a connected community, not only for themselves but for other tech startups as well. To help run all facets of Bitwise, the team uses Google Workspace, and for Bitwise Technology Consulting, they use Google App Engine.<span id="docs-internal-guid-0d26b10c-7fff-967e-6d02-645302f90dfe"></span></p> <p dir="ltr">Digital tools have always been key to Bitwise’s growth, but when COVID-19 hit, the stakes became even higher. Jake says, “Our team lives and breathes in Google Meet and Gmail—those have been our bread and butter since the beginning of the pandemic.” It’s not just the team that has benefited from Google products—the communities they reach have been impacted, too. Irma explains, “Since our trainings have gone online, we’re now able to connect with folks from across the country. By advertising with Google Ads and assessing our audience with Google Analytics, we can scale our services and better understand who we can reach and how best to engage with them.” Bitwise shows no sign of slowing down; in fact, they’ve nearly doubled their workforce since 2019 to 250 employees. They have plans to increase their physical footprint by repeating their model in Bakersfield, California, and beyond. “Watching people who have traditionally been left out of the tech industry come in and find a home and future here, in their own communities—there’s nothing more satisfying,” says Irma.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="bitwise-industries"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-6e8fc8d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-6e8fc8d { background-image: url(https://lh3.googleusercontent.com/KucjjUHOs6KBI1k8TYhPYuWrMtxd7VyQgZ3-0zU2L3dQvP0-c2P0LeZuRoMMzKkFqe0qaCRu3WgbntlX3qY5RR34JnfVAShpzkrZfao=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-6e8fc8d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-6e8fc8d { background-image: url(https://lh3.googleusercontent.com/KucjjUHOs6KBI1k8TYhPYuWrMtxd7VyQgZ3-0zU2L3dQvP0-c2P0LeZuRoMMzKkFqe0qaCRu3WgbntlX3qY5RR34JnfVAShpzkrZfao=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-6e8fc8d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-6e8fc8d { background-image: url(https://lh3.googleusercontent.com/KucjjUHOs6KBI1k8TYhPYuWrMtxd7VyQgZ3-0zU2L3dQvP0-c2P0LeZuRoMMzKkFqe0qaCRu3WgbntlX3qY5RR34JnfVAShpzkrZfao=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-6e8fc8d"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Bitwise Industries case study" data-image="https://lh3.googleusercontent.com/CuT4jSqXJpVkZsqAqTNonUOax3oxCb5ntnjdRywZlg05sU9O8xenQSeo1ugYMF_GhLOXGJX0JD1-6dnfcjNIZrP6LTu_rixFPAO5Qw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger" tabindex="0" data-video="P9CZN7C9pwI" data-business-name="Bitwise Industries"> Watch their story <svg role="presentation" aria-hidden="true" class="glue-icon "> <use xlink:href="#play-circle-filled"></use> </svg> </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We don’t just use Google to fuel our growth, we share those tools with our students so they can take them out into the universe.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Irma Olguin, Jr. </p> <p class="business-aside-quote-title"> Co-founder & Co-CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://cloud.google.com/appengine/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google App Engine </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Bitwise Industries </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Fresno, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://bitwiseindustries.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://bitwiseindustries.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 250 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We don’t just use Google to fuel our growth, we share those tools with our students so they can take them out into the universe.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Irma Olguin, Jr. </p> <p class="business-aside-quote-title"> Co-founder & Co-CEO </p> </div> <p dir="ltr">Bitwise Industries is creating a tidal wave of economic growth through technology in cities across America. Started in Fresno, California in 2013 by Co-founders and Co-CEOs Irma Olguin, Jr. and Jake Soberal, Bitwise is committed to giving people tools to change their lives. Within Bitwise, the workforce division has trained over 4,000 individuals, primarily women and people of color, and 80 percent of their graduates move into tech jobs. At Bitwise Technology Consulting, their software company, they hire top, typically underrepresented, talent from their workforce arm, and put them to work on world-class projects. Bitwise has even developed and leased a 250,000-square-foot campus in downtown Fresno, creating a connected community, not only for themselves but for other tech startups as well. To help run all facets of Bitwise, the team uses Google Workspace, and for Bitwise Technology Consulting, they use Google App Engine.<span id="docs-internal-guid-0d26b10c-7fff-967e-6d02-645302f90dfe"></span></p> <p dir="ltr">Digital tools have always been key to Bitwise’s growth, but when COVID-19 hit, the stakes became even higher. Jake says, “Our team lives and breathes in Google Meet and Gmail—those have been our bread and butter since the beginning of the pandemic.” It’s not just the team that has benefited from Google products—the communities they reach have been impacted, too. Irma explains, “Since our trainings have gone online, we’re now able to connect with folks from across the country. By advertising with Google Ads and assessing our audience with Google Analytics, we can scale our services and better understand who we can reach and how best to engage with them.” Bitwise shows no sign of slowing down; in fact, they’ve nearly doubled their workforce since 2019 to 250 employees. They have plans to increase their physical footprint by repeating their model in Bakersfield, California, and beyond. “Watching people who have traditionally been left out of the tech industry come in and find a home and future here, in their own communities—there’s nothing more satisfying,” says Irma.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#javis-cooking"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w1200-rw 2x, https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w1200-rj 2x, https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w1024-rw 2x, https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w1024-rj 2x, https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w3400-rw 2x, https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w3400-rj 2x, https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ=w1700-rj" class="state-business-tab__image" alt="Javi's Cooking"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Javi's Cooking </h3> <p>Location: Oakland, California <br> Website: https://javiscooking.com/ <br> 4.7 Star Rating (77 reviews)</p> <p><p>Javier Sandes came to the U.S. from Argentina in 2001 to play soccer in college. When injuries forced him to leave the sport, he was uncertain about his future, so to keep busy, he began cooking. “I developed a passion for food, and my friends suggested I open a restaurant,” Javier says. After speaking with local restaurant and bar owners, he learned that they needed on-the-go options—Argentine empanadas seemed like the perfect place to start. In 2011, Javier launched Javi’s Cooking, an empanada wholesale business, making small batches for local bars and cafes, which repeatedly sold out. After expanding and securing a partnership with the Oakland Coliseum, he opened his own restaurant, in 2018. Javier could now focus on growing his business with the help of digital products like a Business Profile on Google, where he’d share photos of his famous flaky, hand-held treats and gather reviews from happy patrons who used his Business Profile to find—and share their love of—the restaurant.</p> <p>In 2020, Javi’s Cooking hoped to double revenue and expand beyond the 30-50 thousand empanadas they produced monthly. But when the pandemic hit, the wholesale portion of the business disappeared. ”I pivoted, turning my empanada shop into a grocery store—to meet customer needs and help my distributors,” he explains. He began working with World Central Kitchen to provide 800 meals a week to local shelters and churches. While word of mouth drove business prior to the pandemic, Javier now uses digital tools to reach his audience. “Google products help me understand how people find my store and what they’re looking for,” he says. And Javier feels a deep sense of responsibility to give back. “I believe that the more you give, the more you’ll get,” he says. “I’ll continue to leverage tools to understand what my community needs from me and expand my partnerships.” In 2021, he hopes to work with the local school district and launch a program to provide kitchen jobs for youth in the East Bay.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="javis-cooking"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-316f07c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-316f07c { background-image: url(https://lh3.googleusercontent.com/TZxuhzzZKhAkY9TIAxrhZJ5qCuX_1SU_5YhAtleyQVVt7bQx9njAUdS7mzlE4EeHuqVMoguwJ_PrqfRV-BHaEFsny15WY7ofKpw1=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-316f07c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-316f07c { background-image: url(https://lh3.googleusercontent.com/TZxuhzzZKhAkY9TIAxrhZJ5qCuX_1SU_5YhAtleyQVVt7bQx9njAUdS7mzlE4EeHuqVMoguwJ_PrqfRV-BHaEFsny15WY7ofKpw1=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-316f07c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-316f07c { background-image: url(https://lh3.googleusercontent.com/TZxuhzzZKhAkY9TIAxrhZJ5qCuX_1SU_5YhAtleyQVVt7bQx9njAUdS7mzlE4EeHuqVMoguwJ_PrqfRV-BHaEFsny15WY7ofKpw1=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-316f07c"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Javi's Cooking case study" data-image="https://lh3.googleusercontent.com/iDEaloPQ5AMcv9QghjKTJ6To-kog-lQKG00aF3FOkVpwQU_2_AkOoUsMM1edQqQmiikPA5DUBllZ7ad9uocSOUBZM3C7X6kfQ1OAKQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google products help me understand how people are finding my store, and what they’re looking for.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Javier Sandes </p> <p class="business-aside-quote-title"> Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Javi's Cooking </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Oakland, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://javiscooking.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://javiscooking.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 4.7 Star Rating (77 reviews) </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google products help me understand how people are finding my store, and what they’re looking for.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Javier Sandes </p> <p class="business-aside-quote-title"> Owner </p> </div> <p>Javier Sandes came to the U.S. from Argentina in 2001 to play soccer in college. When injuries forced him to leave the sport, he was uncertain about his future, so to keep busy, he began cooking. “I developed a passion for food, and my friends suggested I open a restaurant,” Javier says. After speaking with local restaurant and bar owners, he learned that they needed on-the-go options—Argentine empanadas seemed like the perfect place to start. In 2011, Javier launched Javi’s Cooking, an empanada wholesale business, making small batches for local bars and cafes, which repeatedly sold out. After expanding and securing a partnership with the Oakland Coliseum, he opened his own restaurant, in 2018. Javier could now focus on growing his business with the help of digital products like a Business Profile on Google, where he’d share photos of his famous flaky, hand-held treats and gather reviews from happy patrons who used his Business Profile to find—and share their love of—the restaurant.</p> <p>In 2020, Javi’s Cooking hoped to double revenue and expand beyond the 30-50 thousand empanadas they produced monthly. But when the pandemic hit, the wholesale portion of the business disappeared. ”I pivoted, turning my empanada shop into a grocery store—to meet customer needs and help my distributors,” he explains. He began working with World Central Kitchen to provide 800 meals a week to local shelters and churches. While word of mouth drove business prior to the pandemic, Javier now uses digital tools to reach his audience. “Google products help me understand how people find my store and what they’re looking for,” he says. And Javier feels a deep sense of responsibility to give back. “I believe that the more you give, the more you’ll get,” he says. “I’ll continue to leverage tools to understand what my community needs from me and expand my partnerships.” In 2021, he hopes to work with the local school district and launch a program to provide kitchen jobs for youth in the East Bay.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#peninsula-party-rentals"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w1200-rw 2x, https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w1200-rj 2x, https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w1024-rw 2x, https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w1024-rj 2x, https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w3400-rw 2x, https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w3400-rj 2x, https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls=w1700-rj" class="state-business-tab__image" alt="Peninsula Party Rentals"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Peninsula Party Rentals </h3> <p>Location: Palo Alto, California <br> Website: www.peninsulaparty.com <br> 12 employees</p> <p><p>Husband-and-wife duo Feliciano “Chano” Zavala and Ines Zavala worked together at a San Francisco party rental company for 10 years before having twins altered the course of their careers. Wanting to provide for their growing family, the Zavalas were determined to start their own business, so, in 2005 they used their life savings to found Peninsula Party Rentals. The couple rented tables and chairs out of their garage for three years and steadily grew until they were able to move to a more commercial location. But when the economic recession hit in 2008, Chano knew that location alone would not be enough — if they wanted to stay in business, they needed to get online. “I had a meeting with my wife and said, ‘You know what, we can’t let this happen. This is our business, our livelihood,’” said Chano. “So we created a website.”</p> <p>With its site, Peninsula Party Rentals was able to keep its business going during those uncertain times. This encouraged the Zavalas to explore running Google Ads, a cost-efficient alternative to traditional advertising. “We slowly started figuring out that it was bringing us more money than newspapers and the Yellow Pages,” said Chano. “The return on investment was a lot bigger.” Today, 100% of the company’s marketing budget goes toward digital. The Zavalas also use free tools like Google My Business to provide potential clients with the most up-to-date information about their business on Google Search and Maps. “Clients can now have all the information at their fingertips, and if they want to come to our site and place an order or contact the company, it’s just right there,” said Chano.</p> <p>Peninsula Party Rentals currently employs 12 people and serves an average of 300 customers per month. Since advertising with Google, sales have increased 25% year over year. “Google Ads is bringing in enough clients to max our inventory capacity,” said Chano. Committed to paying their success forward, the Zavalas offer discounts to schools and nonprofit organizations and sponsor youth baseball teams all over the Bay Area. The Zavalas soon hope to open more Peninsula Party Rentals locations across northern California. They’ve achieved their goal of providing for their family and a whole lot more. “We’ve been growing at a very steady pace,” said Chano. “Within five years, we’ll probably be in a position where we can either get investors or have our own locations in different cities.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="peninsula-party-rentals"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Peninsula Party Rentals case study" data-image="https://lh3.googleusercontent.com/MGJxPiPA9pGa0-bNZoUlWH_BPDi5aE5yL_EzyZFDrpLCca5W_vojA0fcQ8Vjf2WatG2iAMLGs10RrSs-0nsHwJm5NGfNkTGzT3ls"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’re growing at about a 25% increase per year in sales. And Google is making it happen.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Feliciano “Chano” Zavala </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Peninsula Party Rentals </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Palo Alto, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.peninsulaparty.com class="business-main-website-link" target="_blank" rel="noopener"> www.peninsulaparty.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 12 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’re growing at about a 25% increase per year in sales. And Google is making it happen.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Feliciano “Chano” Zavala </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>Husband-and-wife duo Feliciano “Chano” Zavala and Ines Zavala worked together at a San Francisco party rental company for 10 years before having twins altered the course of their careers. Wanting to provide for their growing family, the Zavalas were determined to start their own business, so, in 2005 they used their life savings to found Peninsula Party Rentals. The couple rented tables and chairs out of their garage for three years and steadily grew until they were able to move to a more commercial location. But when the economic recession hit in 2008, Chano knew that location alone would not be enough — if they wanted to stay in business, they needed to get online. “I had a meeting with my wife and said, ‘You know what, we can’t let this happen. This is our business, our livelihood,’” said Chano. “So we created a website.”</p> <p>With its site, Peninsula Party Rentals was able to keep its business going during those uncertain times. This encouraged the Zavalas to explore running Google Ads, a cost-efficient alternative to traditional advertising. “We slowly started figuring out that it was bringing us more money than newspapers and the Yellow Pages,” said Chano. “The return on investment was a lot bigger.” Today, 100% of the company’s marketing budget goes toward digital. The Zavalas also use free tools like Google My Business to provide potential clients with the most up-to-date information about their business on Google Search and Maps. “Clients can now have all the information at their fingertips, and if they want to come to our site and place an order or contact the company, it’s just right there,” said Chano.</p> <p>Peninsula Party Rentals currently employs 12 people and serves an average of 300 customers per month. Since advertising with Google, sales have increased 25% year over year. “Google Ads is bringing in enough clients to max our inventory capacity,” said Chano. Committed to paying their success forward, the Zavalas offer discounts to schools and nonprofit organizations and sponsor youth baseball teams all over the Bay Area. The Zavalas soon hope to open more Peninsula Party Rentals locations across northern California. They’ve achieved their goal of providing for their family and a whole lot more. “We’ve been growing at a very steady pace,” said Chano. “Within five years, we’ll probably be in a position where we can either get investors or have our own locations in different cities.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#walker-company-brands"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w1200-rw 2x, https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w1200-rj 2x, https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w1024-rw 2x, https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w1024-rj 2x, https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w3400-rw 2x, https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w3400-rj 2x, https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j=w1700-rj" class="state-business-tab__image" alt="Walker & Company Brands"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Walker & Company Brands </h3> <p>Location: Palo Alto, California <br> Website: www.getbevel.com <br> 25 employees</p> <p><p>Beauty is in the eye of the beholder, and Tristan Walker didn't like what he saw. “I was tired of having to go to the 'ethnic beauty' aisle and feeling like a second-class citizen,” he says. In 2013, Tristan founded Walker & Company, a family of brands designed to offer people of color a wide range of high-quality health and beauty products. “I saw an amazing opportunity to build a very special consumer package goods company that would redefine this industry,” Tristan explains, “so I leveraged everything I knew about starting a business and technology to build it from the ground up.” He opened a small online storefront and began selling his products directly to customers. His flagship brand is Bevel, an end-to-end shaving system focused on reducing razor bumps and shave irritation.</p> <p>Walker & Company has evolved from a simple e-commerce outfit to a sophisticated digital marketing brand, thanks in large part to their strategic employment of the web and Google tools. “Google makes it incredibly easy to start a program and scale quickly,” Tristan remarks. They use YouTube videos to build awareness and share customer stories about the community-focused brand. “It's a powerful way to introduce new people to the company and educate them about it.” They also use AdWords, Google's advertising program, to drive web traffic and sales. Google Analytics gives them the in-depth insight to fine-tune their marketing and make the most of their advertising budget, while G Suite tools Gmail, Docs, and Drive give them the logistical muscle of a much larger company. “It allows us as a team to be very nimble and agile,” Tristan explains.</p> <p>While Walker & Company only sells domestically, their Bevel products can now be found in 14 countries via secondary markets, a powerful indicator of demand. They plan to roll out their second brand this year, with 300 percent annual growth fueling their entrepreneurial fire. But like many great American success stories, Walker & Company's mission was never just about revenue. “We get letters from single moms, who now have a way to teach their sons how to shave,” Tristan shares. He also cofounded Code 2040, a non-profit organization that advocates for black and Hispanic engineers in the workplace. Building a game-changing company from scratch while championing inclusion—that's American beauty.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="walker-company-brands"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Walker & Company Brands case study" data-image="https://lh3.googleusercontent.com/dvvIw9j7n5JD-WlZlR2YrP0PXnTdxbL5Hj-g3T3fL20vOxJ6SGcTC01Okfm7DtgoCRGMCyhiEA6nlTCPXDNMJcwGhZmbmxDQuR3j"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The web is a critical part of our business and community.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tristan Walker </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Walker & Company Brands </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Palo Alto, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.getbevel.com class="business-main-website-link" target="_blank" rel="noopener"> www.getbevel.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 25 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The web is a critical part of our business and community.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tristan Walker </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>Beauty is in the eye of the beholder, and Tristan Walker didn't like what he saw. “I was tired of having to go to the 'ethnic beauty' aisle and feeling like a second-class citizen,” he says. In 2013, Tristan founded Walker & Company, a family of brands designed to offer people of color a wide range of high-quality health and beauty products. “I saw an amazing opportunity to build a very special consumer package goods company that would redefine this industry,” Tristan explains, “so I leveraged everything I knew about starting a business and technology to build it from the ground up.” He opened a small online storefront and began selling his products directly to customers. His flagship brand is Bevel, an end-to-end shaving system focused on reducing razor bumps and shave irritation.</p> <p>Walker & Company has evolved from a simple e-commerce outfit to a sophisticated digital marketing brand, thanks in large part to their strategic employment of the web and Google tools. “Google makes it incredibly easy to start a program and scale quickly,” Tristan remarks. They use YouTube videos to build awareness and share customer stories about the community-focused brand. “It's a powerful way to introduce new people to the company and educate them about it.” They also use AdWords, Google's advertising program, to drive web traffic and sales. Google Analytics gives them the in-depth insight to fine-tune their marketing and make the most of their advertising budget, while G Suite tools Gmail, Docs, and Drive give them the logistical muscle of a much larger company. “It allows us as a team to be very nimble and agile,” Tristan explains.</p> <p>While Walker & Company only sells domestically, their Bevel products can now be found in 14 countries via secondary markets, a powerful indicator of demand. They plan to roll out their second brand this year, with 300 percent annual growth fueling their entrepreneurial fire. But like many great American success stories, Walker & Company's mission was never just about revenue. “We get letters from single moms, who now have a way to teach their sons how to shave,” Tristan shares. He also cofounded Code 2040, a non-profit organization that advocates for black and Hispanic engineers in the workplace. Building a game-changing company from scratch while championing inclusion—that's American beauty.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#sage-millimeter-inc"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w1200-rw 2x, https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w1200-rj 2x, https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w1024-rw 2x, https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w1024-rj 2x, https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w3400-rw 2x, https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w3400-rj 2x, https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5=w1700-rj" class="state-business-tab__image" alt="Eravant (SAGE Millimeter, Inc.)"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-9" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Eravant (SAGE Millimeter, Inc.) </h3> <p>Location: Torrance, California <br> Website: www.sagemillimeter.com <br> 34 employees</p> <p><p>When her parents first asked if she wanted to join the family business, Wendy Shu was hesitant. “I had grown up around the technology and didn’t really feel like it was for me,” she explains. Founded in 2011, SAGE Millimeter designs and manufactures high-frequency electronic components and subassemblies, which are used by numerous companies to create cutting-edge technology. “We help them push towards 5G wireless and the Internet of Things,” says Wendy. It’s an active market that increasingly requires SAGE to generate leads among a young, digitally savvy audience. Wendy, now Director of Business and Legal Affairs, is leading that charge.</p> <p>SAGE made a strategic decision to make better use of the web by improving their digital presence and redesigning their website to add e-commerce capabilities. They turned to AdWords, Google’s advertising program, to get the word out about their business. “We knew we needed to go to AdWords if we wanted our website to be a big part of our marketing strategy,” Wendy says. “We now rely on it to attract customers who are new to our technology.” The company uses Google Analytics to optimize their website and improve customers’ online experience. “A key part of our branding strategy is to make it easy for our customers to shop,” she adds. G Suite tools, including Docs, Drive, and Hangouts, keep their growing team collaborative and nimble.</p> <p>Since 2016, SAGE has nearly doubled in both revenue and staff. They ship their products all over the world—nearly half of their business comes from international markets. And they serve customers across various industries, from leaders in aerospace and R&D to companies like Google. “As a small business, it’s amazing to participate in a business ecosystem alongside such innovators,” Wendy says. Today, Wendy is more than happy with her decision to join the family operation. “I may not be a scientist or an engineer, but I’m working to move technology forward and make a unique contribution to the broader tech community. And that’s very fulfilling.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="sage-millimeter-inc"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-9" data-name="Eravant (SAGE Millimeter, Inc.) case study" data-image="https://lh3.googleusercontent.com/ZJWPIkurc-sUILsoBT9PW4f89lzg0VTRipDdmVZTMzIAEH0IJYTO4tR-i23_g8_Kwf5N9pOPRXhBg_T9_rn7JdG-8EG8aYOhdxF5"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We needed to improve our digital presence. Google provided a solution that tied everything together.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Wendy Shu </p> <p class="business-aside-quote-title"> Co-owner & Director of Business and Legal Affairs </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Eravant (SAGE Millimeter, Inc.) </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Torrance, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.sagemillimeter.com class="business-main-website-link" target="_blank" rel="noopener"> www.sagemillimeter.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 34 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We needed to improve our digital presence. Google provided a solution that tied everything together.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Wendy Shu </p> <p class="business-aside-quote-title"> Co-owner & Director of Business and Legal Affairs </p> </div> <p>When her parents first asked if she wanted to join the family business, Wendy Shu was hesitant. “I had grown up around the technology and didn’t really feel like it was for me,” she explains. Founded in 2011, SAGE Millimeter designs and manufactures high-frequency electronic components and subassemblies, which are used by numerous companies to create cutting-edge technology. “We help them push towards 5G wireless and the Internet of Things,” says Wendy. It’s an active market that increasingly requires SAGE to generate leads among a young, digitally savvy audience. Wendy, now Director of Business and Legal Affairs, is leading that charge.</p> <p>SAGE made a strategic decision to make better use of the web by improving their digital presence and redesigning their website to add e-commerce capabilities. They turned to AdWords, Google’s advertising program, to get the word out about their business. “We knew we needed to go to AdWords if we wanted our website to be a big part of our marketing strategy,” Wendy says. “We now rely on it to attract customers who are new to our technology.” The company uses Google Analytics to optimize their website and improve customers’ online experience. “A key part of our branding strategy is to make it easy for our customers to shop,” she adds. G Suite tools, including Docs, Drive, and Hangouts, keep their growing team collaborative and nimble.</p> <p>Since 2016, SAGE has nearly doubled in both revenue and staff. They ship their products all over the world—nearly half of their business comes from international markets. And they serve customers across various industries, from leaders in aerospace and R&D to companies like Google. “As a small business, it’s amazing to participate in a business ecosystem alongside such innovators,” Wendy says. Today, Wendy is more than happy with her decision to join the family operation. “I may not be a scientist or an engineer, but I’m working to move technology forward and make a unique contribution to the broader tech community. And that’s very fulfilling.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#public-bikes"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w1200-rw 2x, https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w1200-rj 2x, https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w1024-rw 2x, https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w1024-rj 2x, https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w3400-rw 2x, https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w3400-rj 2x, https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I=w1700-rj" class="state-business-tab__image" alt="PUBLIC Bikes"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-10" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- California"> Economic Impact --- California </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> PUBLIC Bikes </h3> <p>Location: San Francisco, California <br> Website: www.publicbikes.com <br> 36 employees</p> <p><p>PUBLIC Bikes launched in 2010 to design, manufacture, and sell a collection of elegant city bikes for everyday transportation. “Over the years, we’ve expanded our main product line to include kids’ bikes, city road bikes, and even electric bikes to address different customer riding needs,” says Dan Nguyen-Tan, Founding Executive and Chief Operating Officer. “Our mission is not just to encourage more people to bike, but to support efforts that make our cities and neighborhoods more livable and friendly to pedestrians and bicyclists. We’re big proponents of good urban and public space design that prioritizes people, not just cars.” The company’s unofficial motto is “Ride a bike. Smile more.” As Dan says, “When people ask us why they should bike again or more often, the answer is really simple. ‘You’ll smile more. You’ll be happier. You’ll feel like a kid again.’ Who doesn’t want to feel that way?”</p> <p>The company primarily sells online, but also operates retail stores in Santa Monica, Seattle, and San Francisco, and sells through a network of national bike shop dealers. A strong web presence is vitally important to support all of PUBLIC’s sales channels. They began using AdWords, Google’s advertising program, soon after the company began. “It’s important for us to constantly get in front of new customers,” Dan says. “One of the best ways to reach new customers is through AdWords.” Google products now represent the majority of PUBLIC’s digital marketing. Google represents almost 48% of PUBLIC’s online traffic, and 53% of the company’s online revenue comes from using Google products. The company also relies on Google Shopping, and constantly uses Google Analytics to track and monitor traffic, conversions, and performance. “We’re a scrappy, entrepreneurial team with a limited marketing budget. We can’t afford to waste dollars, so everything we consistently spend money on, like AdWords, we do so because we are seeing results,” Dan says.</p> <p>PUBLIC continues to grow sales each year. “The best part of our business is that the rewards are visible to us every day through the customers we see riding our bikes, whether in person or through social media,” Dan says. “On a beautiful weekend day riding through Golden Gate Park, or on my weekday commute, I’ll see dozens of our customers all riding their PUBLIC bikes. It makes our team feel good that our products enrich people’s lives and how they experience their world.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="public-bikes"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-10" data-name="PUBLIC Bikes case study" data-image="https://lh3.googleusercontent.com/KIjIVj2zYx45ulwe9nPnQ4iO0Nn4UX0eGYYeI-fm8V7MXCD6NZYTakFC0qN3J2ebNMBa2gmuljRtW0zRYM62Q81SHWNlmjGJiK3I"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Most customers, even if they're not buying online, are doing their research online.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Dan Nguyen-Tan </p> <p class="business-aside-quote-title"> Founding Executive & COO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> PUBLIC Bikes </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> San Francisco, California </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.publicbikes.com class="business-main-website-link" target="_blank" rel="noopener"> www.publicbikes.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 36 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Most customers, even if they're not buying online, are doing their research online.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Dan Nguyen-Tan </p> <p class="business-aside-quote-title"> Founding Executive & COO </p> </div> <p>PUBLIC Bikes launched in 2010 to design, manufacture, and sell a collection of elegant city bikes for everyday transportation. “Over the years, we’ve expanded our main product line to include kids’ bikes, city road bikes, and even electric bikes to address different customer riding needs,” says Dan Nguyen-Tan, Founding Executive and Chief Operating Officer. “Our mission is not just to encourage more people to bike, but to support efforts that make our cities and neighborhoods more livable and friendly to pedestrians and bicyclists. We’re big proponents of good urban and public space design that prioritizes people, not just cars.” The company’s unofficial motto is “Ride a bike. Smile more.” As Dan says, “When people ask us why they should bike again or more often, the answer is really simple. ‘You’ll smile more. You’ll be happier. You’ll feel like a kid again.’ Who doesn’t want to feel that way?”</p> <p>The company primarily sells online, but also operates retail stores in Santa Monica, Seattle, and San Francisco, and sells through a network of national bike shop dealers. A strong web presence is vitally important to support all of PUBLIC’s sales channels. They began using AdWords, Google’s advertising program, soon after the company began. “It’s important for us to constantly get in front of new customers,” Dan says. “One of the best ways to reach new customers is through AdWords.” Google products now represent the majority of PUBLIC’s digital marketing. Google represents almost 48% of PUBLIC’s online traffic, and 53% of the company’s online revenue comes from using Google products. The company also relies on Google Shopping, and constantly uses Google Analytics to track and monitor traffic, conversions, and performance. “We’re a scrappy, entrepreneurial team with a limited marketing budget. We can’t afford to waste dollars, so everything we consistently spend money on, like AdWords, we do so because we are seeing results,” Dan says.</p> <p>PUBLIC continues to grow sales each year. “The best part of our business is that the rewards are visible to us every day through the customers we see riding our bikes, whether in person or through social media,” Dan says. “On a beautiful weekend day riding through Golden Gate Park, or on my weekday commute, I’ll see dozens of our customers all riding their PUBLIC bikes. It makes our team feel good that our products enrich people’s lives and how they experience their world.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-communities"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> Investing in local communities </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> <p class="glue-body--large state-communities-subheadline"> We’re committed to playing a positive role in each of the communities where we live and work. </p> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-facts--container glue-spacer-5-top"> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $550+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in funding </h4> <p class="state-communities-fact--copy"> Since 2005, Google.org has awarded over $550 million in funding to California organizations and nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $1.1+ billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in charitable giving </h4> <p class="state-communities-fact--copy"> Since 2004, our employees based in California – including matching contributions and philanthropic giving from Google.org – have donated over $1.1 billion to nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 1+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in volunteer and pro bono hours </h4> <p class="state-communities-fact--copy"> Through Google.org, employees served over one million hours of volunteer and pro bono work with nonprofits and schools, including areas we’re passionate about, like STEM education, economic opportunity, and access to the internet. </p> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> <div class="glue-carousel glue-carousel-card state-communities-carousel" data-glue-pagination="state-communities-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-communities-carousel-wrapper"> <ul class="glue-carousel__list state-communities-carousel-list"> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $550+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in funding </h3> <p class="state-communities-carousel-fact--copy"> Since 2005, Google.org has awarded over $550 million in funding to California organizations and nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $1.1+ billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in charitable giving </h3> <p class="state-communities-carousel-fact--copy"> Since 2004, our employees based in California – including matching contributions and philanthropic giving from Google.org – have donated over $1.1 billion to nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 1+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in volunteer and pro bono hours </h3> <p class="state-communities-carousel-fact--copy"> Through Google.org, employees served over one million hours of volunteer and pro bono work with nonprofits and schools, including areas we’re passionate about, like STEM education, economic opportunity, and access to the internet. </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> <div class="glue-fullbleed"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> <div class="state-communities-callout glue-elevation-level-5"> <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> Our home in the Golden State </h3> <p class="state-communities-callout-copy"> Google is proud to call California home, with our global headquarters based in Mountain View as well as six other offices throughout the state </p> </div> <div class="state-communities-quote"> <p class="state-communities-quote-copy"> “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.” </p> <p class="state-communities-quote-name"> Sundar Pichai </p> <p class="state-communities-quote-title"> CEO, Google and Alphabet </p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> <style> .state-communities-image-7495622 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-communities-image-7495622 { background-image: url(https://lh3.googleusercontent.com/nYt8aQdFboHcHEu0RNJ7Le5hbIGdKhCZDB-3nJRdop0Sg88EgeMwI-t6aUGx-0FgN5uB73hzpr5ziO3Hl9zioykinzYkb3qoPgN1sMFuAv8UfoB4HlU=w600-l80-sg-rw-e365-c0xffffff); } .state-communities-image-7495622 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-communities-image-7495622 { background-image: url(https://lh3.googleusercontent.com/nYt8aQdFboHcHEu0RNJ7Le5hbIGdKhCZDB-3nJRdop0Sg88EgeMwI-t6aUGx-0FgN5uB73hzpr5ziO3Hl9zioykinzYkb3qoPgN1sMFuAv8UfoB4HlU=w1024-l80-sg-rw-e365-c0xffffff); } .state-communities-image-7495622 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-communities-image-7495622 { background-image: url(https://lh3.googleusercontent.com/nYt8aQdFboHcHEu0RNJ7Le5hbIGdKhCZDB-3nJRdop0Sg88EgeMwI-t6aUGx-0FgN5uB73hzpr5ziO3Hl9zioykinzYkb3qoPgN1sMFuAv8UfoB4HlU=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="state-communities-image state-communities-image-7495622"> </div> </div> </div> </div> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="community-panels" class="glue-expansion-panels community-panels"> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="mtv" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-1-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Mountain View </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Our headquarters has come a long way from its humble roots in a Menlo Park garage, but our innovative Silicon Valley spirit is stronger than ever. We continue to grow our global headquarters as the city’s largest employer and longtime community neighbor. On the Mountain View campus, we work on cutting-edge products that are changing the way billions of people use technology.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-05cd15f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-05cd15f { background-image: url(https://lh3.googleusercontent.com/1fAlZitZ3pIkLw-3F5mqjYncCO80X_aHCaO0wSaSQJ3Dr5n9APKnfWPYmJuK_b6m2HYSwJf5PDP70K6ot31WniuHSPhqs37kpIWYgkyY81G2EfDUGw=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-05cd15f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-05cd15f { background-image: url(https://lh3.googleusercontent.com/1fAlZitZ3pIkLw-3F5mqjYncCO80X_aHCaO0wSaSQJ3Dr5n9APKnfWPYmJuK_b6m2HYSwJf5PDP70K6ot31WniuHSPhqs37kpIWYgkyY81G2EfDUGw=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-05cd15f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-05cd15f { background-image: url(https://lh3.googleusercontent.com/1fAlZitZ3pIkLw-3F5mqjYncCO80X_aHCaO0wSaSQJ3Dr5n9APKnfWPYmJuK_b6m2HYSwJf5PDP70K6ot31WniuHSPhqs37kpIWYgkyY81G2EfDUGw=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-05cd15f"></div> <p class="community-section-image-description"> Google youth I/O event at Shoreline Amphitheater with local students </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=37.3860517%3A-122.0838511%3AMountain%20View,%20CA,%20USA%3AUS%3A%3A6.1746250149049065%3ALOCALITY%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN MOUNTAIN VIEW </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="la" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-2-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Los Angeles </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-2-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google Los Angeles was established in 2003. The LA campus moved from its Santa Monica location in 2011, starting in the Frank Gehry-designed Binoculars Building and expanding to include six buildings, each referred to as a “BIN” in homage to the binoculars.</p> <p>Our Los Angeles teams represent one of Google's largest engineering presences outside of Mountain View, with Googlers sitting in our three campuses across the city in Beverly Hills, Playa Vista, and Venice. LA-based computer scientists, product managers, and engineers have worked on major products at Google, including Android, ChromeOS, YouTube, Ads, VR, Apps, Machine Intelligence, and Photos, to name a few.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-213eb09 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-213eb09 { background-image: url(https://lh3.googleusercontent.com/xiCXm_VF0XXd6VD-ZMMdeB3QPywnf07hLHJn1V5VTNtDKvP2l8EIW1mndsXRoNAgezk7GfY9DLL6H1jkhh7fS8r3PKhxigqDBSl2puQ=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-213eb09 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-213eb09 { background-image: url(https://lh3.googleusercontent.com/xiCXm_VF0XXd6VD-ZMMdeB3QPywnf07hLHJn1V5VTNtDKvP2l8EIW1mndsXRoNAgezk7GfY9DLL6H1jkhh7fS8r3PKhxigqDBSl2puQ=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-213eb09 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-213eb09 { background-image: url(https://lh3.googleusercontent.com/xiCXm_VF0XXd6VD-ZMMdeB3QPywnf07hLHJn1V5VTNtDKvP2l8EIW1mndsXRoNAgezk7GfY9DLL6H1jkhh7fS8r3PKhxigqDBSl2puQ=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-213eb09"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=34.0522342%3A-118.2436849%3ALos%20Angeles,%20CA,%20USA%3AUS%3A%3A34.22762919303785%3ALOCALITY%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN LOS ANGELES </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="sf" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-3-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> San Francisco </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-3-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google San Francisco is one of many Google offices in the Bay Area and is our third largest office. We opened in 2007 and are continuing to grow. San Francisco-based computer scientists, product managers, and engineers have worked on major products at Google – including Search, Android, Payments, and Cloud. In San Francisco, engineers work alongside marketing and sales employees, who mainly focus on clients in the new Cloud marketing.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-11ec600 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-11ec600 { background-image: url(https://lh3.googleusercontent.com/LUKNKMMKYrfyQIgm1ZAKI-KLEAhnYwzgQj5qIM_vyjQXMsyvLVYQqZvr1iy71jclyHrfHujpr32c7Jd_YX77ltkfNCAu9VX7fNMxbQ=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-11ec600 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-11ec600 { background-image: url(https://lh3.googleusercontent.com/LUKNKMMKYrfyQIgm1ZAKI-KLEAhnYwzgQj5qIM_vyjQXMsyvLVYQqZvr1iy71jclyHrfHujpr32c7Jd_YX77ltkfNCAu9VX7fNMxbQ=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-11ec600 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-11ec600 { background-image: url(https://lh3.googleusercontent.com/LUKNKMMKYrfyQIgm1ZAKI-KLEAhnYwzgQj5qIM_vyjQXMsyvLVYQqZvr1iy71jclyHrfHujpr32c7Jd_YX77ltkfNCAu9VX7fNMxbQ=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-11ec600"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=37.7749295%3A-122.41941550000001%3ASan%20Francisco,%20CA,%20USA%3AUS%3A%3A7.6750685520230215%3ALOCALITY%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN SAN FRANCISCO </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="svl" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-4-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Sunnyvale </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-4-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p><span style="font-weight: 400;">Nestled between the Santa Cruz Mountains and the San Francisco Bay, with San Jose to the south, Mountain View to the north, and NASA Ames Research Center and Moffett Federal Airfield next door, you’ll find one of Google’s largest global campuses in Sunnyvale.</span></p> <p><span style="font-weight: 400;">In the heart of the original Silicon Valley, innovation is happening everywhere – from our Cloud team developing exciting new products and services, to moving into our latest office spaces which include interconnected building projects, the creation of green spaces connecting campuses with the community, and the creative restoration of local habitats.</span></p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-e47ec3d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-e47ec3d { background-image: url(https://lh3.googleusercontent.com/xlHlLDiRF321zIAMGWmpeMLb1BJfCch2HuAtbmg6KJbdMeRdJNy8FyKLVDDCBsBnfChoKdabs1gswFbRXK06cnezNOssG4K3CSWINQ=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-e47ec3d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-e47ec3d { background-image: url(https://lh3.googleusercontent.com/xlHlLDiRF321zIAMGWmpeMLb1BJfCch2HuAtbmg6KJbdMeRdJNy8FyKLVDDCBsBnfChoKdabs1gswFbRXK06cnezNOssG4K3CSWINQ=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-e47ec3d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-e47ec3d { background-image: url(https://lh3.googleusercontent.com/xlHlLDiRF321zIAMGWmpeMLb1BJfCch2HuAtbmg6KJbdMeRdJNy8FyKLVDDCBsBnfChoKdabs1gswFbRXK06cnezNOssG4K3CSWINQ=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-e47ec3d"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=37.36883%3A-122.0363496%3ASunnyvale,%20CA,%20USA%3AUS%3A%3A7.206257364838302%3ALOCALITY%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN SUNNYVALE </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="irvine" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-5-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Irvine </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-5-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google Irvine is the first and oldest Google office in Southern California, started in 2001. Irvine has a strong office culture and sense of community, representing a broad variety of roles across engineering, product, sales, operations, and recruiting.</p> <p>Tech employees in Irvine have contributed to major products at Google including Google Ads, Google Analytics, Google Fiber, Google Books, and Google Cloud, to name a few, and work alongside business colleagues who collaborate with external partners to drive forward mutual initiatives.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-3954f9a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-3954f9a { background-image: url(https://lh3.googleusercontent.com/WkmYMkLjGhlaGRLZeltnfdAbIxLbp9RQpvmwjOWs-L-Iu-N1MXVGs0bi0cl4y7DpVMK8u4jP0xuKl_U1KDgs4MpfUZIzmAe5PRdQ5OX3R46MTsxUuGE=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-3954f9a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-3954f9a { background-image: url(https://lh3.googleusercontent.com/WkmYMkLjGhlaGRLZeltnfdAbIxLbp9RQpvmwjOWs-L-Iu-N1MXVGs0bi0cl4y7DpVMK8u4jP0xuKl_U1KDgs4MpfUZIzmAe5PRdQ5OX3R46MTsxUuGE=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-3954f9a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-3954f9a { background-image: url(https://lh3.googleusercontent.com/WkmYMkLjGhlaGRLZeltnfdAbIxLbp9RQpvmwjOWs-L-Iu-N1MXVGs0bi0cl4y7DpVMK8u4jP0xuKl_U1KDgs4MpfUZIzmAe5PRdQ5OX3R46MTsxUuGE=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-3954f9a"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=Irvine,%20CA,%20USA&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN IRVINE </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="san-bruno" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-6-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> San Bruno </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-6-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Since 2006, YouTube employees have been working to support the platform from our headquarters in San Bruno, California. While YouTube now has offices located around the globe, we’re committed to giving back to the cities where we’re based, just like we’re committed to our mission to give everyone a voice and show them the world.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-7fc2247 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-7fc2247 { background-image: url(https://lh3.googleusercontent.com/3OiNROHxAIj5EXqsLURZTk2THDPqNR8aIxffJLa3_GyWAOhxx9fY0pb-ygE6hhENiVlSkiIVmkB7fuhq4sZSSjyQPPRwB1MTDMBHvwwH6gCUkzQMBbo=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-7fc2247 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-7fc2247 { background-image: url(https://lh3.googleusercontent.com/3OiNROHxAIj5EXqsLURZTk2THDPqNR8aIxffJLa3_GyWAOhxx9fY0pb-ygE6hhENiVlSkiIVmkB7fuhq4sZSSjyQPPRwB1MTDMBHvwwH6gCUkzQMBbo=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-7fc2247 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-7fc2247 { background-image: url(https://lh3.googleusercontent.com/3OiNROHxAIj5EXqsLURZTk2THDPqNR8aIxffJLa3_GyWAOhxx9fY0pb-ygE6hhENiVlSkiIVmkB7fuhq4sZSSjyQPPRwB1MTDMBHvwwH6gCUkzQMBbo=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-7fc2247"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=San%20Bruno,%20CA,%20USA&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN SAN BRUNO </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="san-diego" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-7-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> San Diego </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-7-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google San Diego is one of several offices in Southern California. We opened in 2016 and are continuing to grow. This office is reflective of local cultural influences boasting features such as the beach-themed reception area and hidden zoo friends found throughout campus.</p> <p>San Diego-based engineers, product managers, and computer scientists have worked on major products at Google – including Assistant, Android, Pixel, Fitbit, and Cloud, to name a few. In San Diego, our hardware and software engineers work alongside program managers, sales, staffing, and finance employees alike to provide quality products and services for our users.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-1cfc539 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-1cfc539 { background-image: url(https://lh3.googleusercontent.com/FQ2zJOTlHx8oKvRGNJzIhhtENKCcc-3EZ0AacPCYu0U8PldkekLO0BSAt-HfoXmdNiA1OUao0xupcWsM6NQPVJX1mqHWE0bHm-DF4y76HYXXfRrTM0kC=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-1cfc539 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-1cfc539 { background-image: url(https://lh3.googleusercontent.com/FQ2zJOTlHx8oKvRGNJzIhhtENKCcc-3EZ0AacPCYu0U8PldkekLO0BSAt-HfoXmdNiA1OUao0xupcWsM6NQPVJX1mqHWE0bHm-DF4y76HYXXfRrTM0kC=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-1cfc539 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-1cfc539 { background-image: url(https://lh3.googleusercontent.com/FQ2zJOTlHx8oKvRGNJzIhhtENKCcc-3EZ0AacPCYu0U8PldkekLO0BSAt-HfoXmdNiA1OUao0xupcWsM6NQPVJX1mqHWE0bHm-DF4y76HYXXfRrTM0kC=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-1cfc539"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=San%20Diego,%20CA,%20USA&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN SAN DIEGO </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-e0fecb6 { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-fe4ec70"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Star Village Coffee </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Reno, Nevada </p> </div> <p class="state-explore-card-quote"> <q>The fact that we can all access Google Docs and communicate with the team in almost real time is one of those simple things that’s just so extremely helpful.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Joel Zuniga </p> <p class="state-explore-card-quote-title"> Owner </p> <a href="/state/nv/#star-village-coffee" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-c671736 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-c671736 { background-image: url(https://lh3.googleusercontent.com/pHAXvSKhM8z24uBX9JzrSMoBJBS_XpRI692QR9RAuSTzKh0imGXMUsKRqg5-plhV9eM1XMpSro7soGMhMv96kJAQSjLJ37ptiM6f5vJxhSClQWOx3ipd=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-c671736 { background-image: url(https://lh3.googleusercontent.com/pHAXvSKhM8z24uBX9JzrSMoBJBS_XpRI692QR9RAuSTzKh0imGXMUsKRqg5-plhV9eM1XMpSro7soGMhMv96kJAQSjLJ37ptiM6f5vJxhSClQWOx3ipd=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-c671736 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-c671736 { background-image: url(https://lh3.googleusercontent.com/pHAXvSKhM8z24uBX9JzrSMoBJBS_XpRI692QR9RAuSTzKh0imGXMUsKRqg5-plhV9eM1XMpSro7soGMhMv96kJAQSjLJ37ptiM6f5vJxhSClQWOx3ipd=w1024-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-f9a3ed3"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> IRL Social Skills </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Portland, Oregon </p> </div> <p class="state-explore-card-quote"> <q>As a bootstrapped business, Google Workspace has been important to our growth. It’s easy to use, reliable, inexpensive, and gets the job done.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Mara McLoughlin </p> <p class="state-explore-card-quote-title"> Founder & Program Director </p> <a href="/state/or/#irl-social-skills" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-69b3531 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-69b3531 { background-image: url(https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w600-l80-sg-rw-e365-c0xffffff); 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} } .state-explore-card-image-69b3531 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-69b3531 { background-image: url(https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-69b3531 { background-image: url(https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-69b3531"> </div> <style> .state-explore-card-image-0d8246c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-0d8246c { background-image: url(https://lh3.googleusercontent.com/gjjbu-CSOh7FCKoWhKqDL2gDWzJ_VEektV25BEI0EJvTDEvGDqABsVT1j79ogZ3z3gqt5f1V0COx3_dfGO0UNMfm1B2TbwXt_4QEmAVMfXhD_5TH17I=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-0d8246c { background-image: url(https://lh3.googleusercontent.com/gjjbu-CSOh7FCKoWhKqDL2gDWzJ_VEektV25BEI0EJvTDEvGDqABsVT1j79ogZ3z3gqt5f1V0COx3_dfGO0UNMfm1B2TbwXt_4QEmAVMfXhD_5TH17I=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-0d8246c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-0d8246c { background-image: url(https://lh3.googleusercontent.com/gjjbu-CSOh7FCKoWhKqDL2gDWzJ_VEektV25BEI0EJvTDEvGDqABsVT1j79ogZ3z3gqt5f1V0COx3_dfGO0UNMfm1B2TbwXt_4QEmAVMfXhD_5TH17I=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-0d8246c { background-image: url(https://lh3.googleusercontent.com/gjjbu-CSOh7FCKoWhKqDL2gDWzJ_VEektV25BEI0EJvTDEvGDqABsVT1j79ogZ3z3gqt5f1V0COx3_dfGO0UNMfm1B2TbwXt_4QEmAVMfXhD_5TH17I=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-0d8246c"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Botco.ai </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Scottsdale, Arizona </p> </div> <p class="state-explore-card-quote"> <q>Google tools are accessible and easy to use while also supporting scalability and growth.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Rebecca Clyde </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/az/#botco-ai" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Star Village Coffee</h3> <q>The fact that we can all access Google Docs and communicate with the team in almost real time is one of those simple things that’s just so extremely helpful.</q> <p>Joel Zuniga</p> <p>Owner</p> <a href="/state/nv/#star-village-coffee">Read story</a> </li> <li> <h3>IRL Social Skills</h3> <q>As a bootstrapped business, Google Workspace has been important to our growth. It’s easy to use, reliable, inexpensive, and gets the job done.</q> <p>Mara McLoughlin</p> <p>Founder & Program Director</p> <a href="/state/or/#irl-social-skills">Read story</a> </li> <li> <h3>Botco.ai</h3> <q>Google tools are accessible and easy to use while also supporting scalability and growth.</q> <p>Rebecca Clyde</p> <p>Co-founder & CEO</p> <a href="/state/az/#botco-ai">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a href="/resources/#gmb">Explore resources</a> </li> <li> <h3>YouTube</h3> <h4>Providing American businesses, learners, and creators a platform to tell their stories</h4> <a href="/resources/#youtube">Explore resources</a> </li> <li> <h3>Google Analytics</h3> <h4>Helping American businesses generate actionable insights</h4> <a href="/resources/#google_analytics">Explore resources</a> </li> <li> <h3>Google Play</h3> <h4>Helping American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a href="/resources/#google_cloud">Explore resources</a> </li> <li> <h3>Grow with Google</h3> <h4>Helping Americans grow their businesses</h4> <a href="/resources/#gwg">Explore resources</a> </li> <li> <h3>Google Career Certificates</h3> <h4>Providing American job seekers with new ways to start and grow their careers</h4> <a href="/resources/#google_career_certificates">Explore resources</a> </li> </ol> </div> </div> </div> </section> <script src="https://www.gstatic.com/external_hosted/html2canvas/html2canvas.min.js"></script> <script src="/static/js/mdc.min.js?cache=f550325"></script> </div> <section class="reports-footer-container"> <section class="glue-page"> <section class="glue-footer__upper"> <section class="glue-social"> <div class="footer-reports-container glue-social__group"> <p class="footer-headline glue-headline">Download Reports</p> <ul class="footer-reports glue-social__list glue-no-bullet"> <li class="footer-link-container"> <a class="footer-link" 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