Mahindra & Mahindra gives dealers and customers a smooth ride across touchpoints with Salesforce

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500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters hidden-md hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class=" img-responsive hidden-sm hidden-md hidden-lg margin--10-bottom-lg " alt="Mahindra & Mahindra " src="//www.salesforce.com/content/dam/web/en_in/www/images/customers/mahindra-mahindra-jumbotron-mobile.png" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/customers/mahindra-mahindra-jumbotron-mobile.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h1 id="mahindra-mahindra-gives-dealers-and-customers-a-smooth-ride-across-touchpoints-with-salesforce" class=" avantgarde-l text-stratus text-left avant-garde-demi col-lg-12 margin-10-top-xs margin-20-bottom-lg " style="; "> <span class=" header-text "> Mahindra & Mahindra gives dealers and customers a smooth ride across touchpoints with Salesforce </span> </h1> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-bottom-lg text-size-default line-height-default "> IN <a href="/in/resources/customer-stories/">CUSTOMER STORIES</a> </div> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-10-bottom-sm"> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/in/resources/customer-stories/mahindra-and-mahindra/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/in/resources/customer-stories/mahindra-and-mahindra/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/in/resources/customer-stories/mahindra-and-mahindra/&text=Mahindra%20&%20Mahindra&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="Mahindra & Mahindra"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="mahindra-mahindra-has-united-18000-dealership-users-and-400-call-centre-agents-on-a-single-platform-enabling-them-to-deliver-connected-customer-experiences" class=" h3 text-stratus text-left salesforce-sans-bold margin-40-top-lg margin-20-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> Mahindra & Mahindra has united 18,000+ dealership users and 400+ call centre agents on a single platform, enabling them to deliver connected customer experiences. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-top-lg margin-10-top-xs margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 "> <p>There are many reasons why Mahindra SUVs <a href="https://www.autocarindia.com/car-news/mahindra-xuv700-tvs-raider-win-top-honours-at-autocar-awards-2022-423849" target="_blank">rank among India’s best cars</a>. For starters, their <a href="https://auto.mahindra.com/press-release/indias-safest-vehicle-remains-a-mahindra" target="_blank">safety is unparalleled</a>, thanks to advanced driver assistance aids like automatic emergency brakes and adaptive cruise control. They’re also built like warriors with up to 200hp turbo engines that allow them to scale some of the toughest and <a href="https://auto.mahindra.com/press-release/xuv700-is-the-first-made-in-india-suv-to-scale-the-highest-motorable-road-umling-la" target="_blank">highest terrains in the world</a>. </p> <p>But the Mahindra experience goes beyond the adrenalin-packed ride, plush seats, and powerful engines. It starts the moment a prospect is interested in a Mahindra SUV, to when they meet a dealer for a test drive, to the actual purchase and beyond.</p> <p>“Across customer touchpoints, we have three key imperatives,” says Bhuwan Lodha, SVP & Chief Digital Officer, Auto Sector, Mahindra & Mahindra. “Deliver connected experiences. Simplify customer interactions. And future-proof our business. Salesforce is helping us put all these objectives into action across 400+ call centre agents and 18,000+ users working at M&M dealerships.”</p> <p>Here’s how Mahindra & Mahindra is empowering its dealers and employees to deliver more value to customers with <a href="https://www.salesforce.com/in/products/">Salesforce Customer 360</a>.</p> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid margin-20-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <div id="related-content" class=" avantgarde-m text-stratus text-left avant-garde-demi margin-30-top-xs margin-10-bottom-xs " style="; "> <span class=" header-text "> Related Content </span> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="cardcomponent_1608254944 cardComponent parbase"> <div class="thumbnail margin-30-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/resources/research-reports/state-of-the-connected-customer/?d=cta-right-rail-10" data-new-window="true"> <a href="https://www.salesforce.com/in/resources/research-reports/state-of-the-connected-customer/?d=cta-right-rail-10" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_sg/www/images/products/socc-report-01-500x281.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="report" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Report </span> </p> </div> <div class="headingComponent parbase section"> <p id="state-of-the-connected-customer-insights-from-15000-global-consumers-and-business-buyers-on-a-new-era-of-customer-engagement" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> State of the Connected Customer: Insights from 15,000+ global consumers and business buyers on a new era of customer engagement </span> </p> </div> <div class="spacerComponent parbase section"><div class="spacer " style="height:20px;"></div> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/resources/research-reports/state-of-the-connected-customer/"></a> </div> </div> </div> </div> </div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="cardcomponent_790888239 cardComponent parbase"> <div class="thumbnail margin-30-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/campaign/customer360/?d=cta-right-rail-8" data-new-window="true"> <a href="https://www.salesforce.com/in/campaign/customer360/?d=cta-right-rail-8" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Wow your Customers with Customer 360. 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500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-30-top-xs margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-300" style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-9"><div class="headingComponent parbase section"> <div id="with-salesforce-the-entire-customer-journey-from-marketing-and-lead-nurturing-to-test-drive-scheduling-and-car-bookings-is-now-managed-on-a-single-platform-this-makes-our-dealers-jobs-easier-and-our-customers-experiences-smoother" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-11 col-md-8 col-lg-10 margin-20-top-lg margin-10-top-md margin--10-top-xs margin-40-right-lg margin-10-bottom-lg margin-20-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “With Salesforce, the entire customer journey from marketing and lead nurturing, to test-drive scheduling and car bookings, is now managed on a single platform. This makes our dealers’ jobs easier, and our customers’ experiences smoother.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="bhuwan-lodha" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Bhuwan Lodha </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs hidden-xs hidden-sm text-size-default line-height-default "> <span class="text-stratus">SVP & Chief Digital Officer, Auto Sector, <br />Mahindra & Mahindra</span> </div> </div> <div class="headingComponent parbase section"> <div id="with-salesforce-the-entire-customer-journey-from-marketing-and-lead-nurturing-to-test-drive-scheduling-and-car-bookings-is-now-managed-on-a-single-platform-this-makes-our-dealers-jobs-easier-and-our-customers-experiences-smoother" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-md hidden-lg col-xs-10 col-sm-11 col-lg-6 margin-0-top-sm margin-0-top-xs margin-40-right-xs margin-10-bottom-lg margin-10-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “With Salesforce, the entire customer journey from marketing and lead nurturing, to test-drive scheduling and car bookings, is now managed on a single platform. This makes our dealers’ jobs easier, and our customers’ experiences smoother.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="bhuwan-lodha" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Bhuwan Lodha </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-20-bottom-sm margin-20-bottom-xs hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">SVP & Chief Digital Officer, Auto Sector, <br /> Mahindra & Mahindra</span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-3"><div class="columnContainer parbase section"><div class=" hidden-md hidden-lg columns-wrapper bg-default container-fluid "> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-20-bottom-lg " alt="Bhuwan Lodha, Chief Digital Officer, Mahindra & Mahindra" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/mahindra-bhuwan-circle.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <div id="table-of-contents" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Table of Contents </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step1">Step 1: Integrate systems for a unified customer view</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step2">Step 2: Connect with customers 1:1 through contextual marketing campaigns</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step3">Step 3: Empower dealers to sell smarter</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step4">Step 4: Improve customer experiences and revenue with powerful insights</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-40-bottom-lg margin-20-bottom-xs text-size-default line-height-32 "> <a href="#step5">Step 5: Scale up success with customers at the centre</a> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h3 id="in-their-own-words" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> In Their Own Words... </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> <div style="text-align: left;">The journey of purchasing a car is now omni-channel. In this video (3:37), learn how Mahindra & Mahindra is ensuring that customers have a consistent, personalised and connected experience across online and offline touchpoints.</div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="videoComponent vy-player parbase section"><div class="margin-10-top-lg margin-60-bottom-lg "> <div class="vy-player-container paddingDefaultBottomLg paddingDefaultBottomMd paddingDefaultBottomSm paddingDefaultBottomXs"> <div class="vidyard-player-embed" data-uuid='A5K11MkW3v4EZUHTQ3HTSo' data-v="4" data-type="inline"></div> </div> <script type="text/javascript" data-uuid='A5K11MkW3v4EZUHTQ3HTSo'> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute("data-uuid")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce("https://play.vidyard.com/embed/v4.js", "Vidyard", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } </script> </div> <script> (function($) { // Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); // End of IIFE </script> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h3 id="step1" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-40-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 1. Integrate systems for a unified customer view </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-20-bottom-lg text-size-default line-height-32 "> <p>Previously, Mahindra had a limited CRM system that didn’t integrate with campaign management tools or the core dealer management system (DMS). So, leads from the call centre didn’t always reach the appropriate dealer, and neither did they always have the right prospect context. </p> <p>With no centralisation, marketing campaigns run by dealers didn’t always align with those run by internal teams, resulting in haphazard customer communications. These limitations also resulted in a heavy load on the core DMS, which then suffered frequent downtime. </p> <p>“We quickly realised that the key to delivering superlative customer experiences is to simplify and streamline dealer experiences,” says Ritesh Shah, Head, Digital Product Management, Mahindra & Mahindra. “When we empower our dealers with the right tools and data, they’re able to offer our customers more value.”</p> <p>With this in mind, Mahindra set out to find a robust, integrable, and easily configurable CRM platform that would unite all dealers around the customer. </p> <p>“Salesforce appealed to us for three reasons,” says Rakesh Dhar, General Manager, Technology & Platforms, Mahindra & Mahindra. “It’s cloud-first and scalable. It helps us connect customer interactions across touchpoints into one seamless experience. And it makes a 360-degree customer view possible.”</p> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> <div class="videoComponent vy-player parbase section"><div> <div class="vy-player-container paddingDefaultBottomLg paddingDefaultBottomMd paddingDefaultBottomSm paddingDefaultBottomXs"> <div class="vidyard-player-embed" data-uuid='EynFK4HzR3smnuJmEps4Bm' data-v="4" data-type="inline"></div> </div> <script type="text/javascript" data-uuid='EynFK4HzR3smnuJmEps4Bm'> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute("data-uuid")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce("https://play.vidyard.com/embed/v4.js", "Vidyard", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } </script> </div> <script> (function($) { // Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); // End of IIFE </script> </div> <div class="headingComponent parbase section"> <h3 id="step2" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-60-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 2. Connect with customers 1:1 through contextual marketing campaigns </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-40-bottom-lg text-size-default line-height-32 "> <p>“With Salesforce, the entire customer journey from marketing and lead nurturing, to test-drive scheduling and vehicle bookings, is now managed on a single platform,” explains Lodha. “This makes our dealers’ jobs easier, and our customer experiences smoother.”</p> <p>Using <a href="https://www.salesforce.com/in/products/integration/overview/">MuleSoft</a>, Mahindra has integrated Salesforce with its customer portal and DMS to enable the smooth flow of leads. “MuleSoft acts as a buffer layer, connecting various tools while lowering the load on our DMS,” says Shah. “So, downtime is no longer an issue.”</p> <p>Website leads flow smoothly into <a href="https://www.salesforce.com/in/products/marketing-cloud/overview/">Salesforce Marketing Cloud</a> where teams can personalise prospect journeys, and automate communications. With customer data harnessed from across sources, teams can understand prospects and customers better, and then deliver the right messages at the right time. </p> <p>“Our campaigns are a lot more consistent, now that they’re centralised and templatised,” says Dhar. “We can even track the prospect’s preferred communication channel, and drive omni-channel engagement.”</p> <p>Mahindra also uses <a href="https://www.salesforce.com/in/products/marketing-cloud/digital-advertising/">Marketing Cloud Advertising</a> to create targeted ads at scale on digital platforms. And with <a href="https://www.salesforce.com/in/products/marketing-cloud/marketing-intelligence/">Marketing Cloud Intelligence</a>, they can efficiently surface marketing insights on campaign performance. </p> <p>“Marketing campaigns and customer lifecycle management have become much more effective with less effort,” says Shah.</p> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper bg-center-bottom bg-cover column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/mahindra-rakesh-inline-quote-image-1600.jpg"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/mahindra-rakesh-inline-quote-image-1440.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/cust-story-inline-quote-mobile-1.png"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/cust-story-inline-quote-mobile-1.png"> </div> </div> <div class="container"> <div class="row columns-wrapper xs-min-height-500" style="min-height: 500px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-30-top-xs margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-300" style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-9"><div class="headingComponent parbase section"> <div id="salesforce-appealed-to-us-for-three-reasons-its-cloud-first-and-scalable-it-helps-us-connect-customer-interactions-across-touchpoints-into-one-seamless-experience-and-it-makes-a-360-degree-customer-view-possible" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-11 col-md-8 col-lg-10 margin-60-top-lg margin-40-top-md margin--10-top-xs margin-40-right-lg margin-10-bottom-lg margin-20-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “Salesforce appealed to us for three reasons. It’s cloud-first and scalable. It helps us connect customer interactions across touchpoints into one seamless experience. And it makes a 360-degree customer view possible.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="rakesh-dhar" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Rakesh Dhar </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs hidden-xs hidden-sm text-size-default line-height-default "> <span class="text-stratus">General Manager, Technology & Platforms, <br /> Mahindra & Mahindra</span> </div> </div> <div class="headingComponent parbase section"> <div id="salesforce-appealed-to-us-for-three-reasons-its-cloud-first-and-scalable-it-helps-us-connect-customer-interactions-across-touchpoints-into-one-seamless-experience-and-it-makes-a-360-degree-customer-view-possible" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-md hidden-lg col-xs-10 col-sm-11 col-lg-6 margin-0-top-sm margin-0-top-xs margin-40-right-xs margin-10-bottom-lg margin-10-bottom-sm margin-10-bottom-xs " style="; "> <span class=" header-text "> “Salesforce appealed to us for three reasons. It’s cloud-first and scalable. It helps us connect customer interactions across touchpoints into one seamless experience. And it makes a 360-degree customer view possible.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="rakesh-dhar" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-md hidden-lg col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-xs margin-40-right-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Rakesh Dhar </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-20-bottom-sm margin-20-bottom-xs hidden-md hidden-lg text-size-default line-height-default "> <span class="text-stratus">General Manager, Technology & Platforms, <br /> Mahindra & Mahindra</span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-3"><div class="columnContainer parbase section"><div class=" hidden-md hidden-lg columns-wrapper bg-default container-fluid "> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-20-bottom-lg " alt="Rakesh Dhar, General Manager, Technology & Platforms, Mahindra & Mahindra" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/mahindra-rakesh-circle.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h3 id="step3" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 3. Empower dealers to sell smarter </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Mahindra’s 400+ call centre agents use Salesforce to capture over 100,000+ leads a month. With <a href="https://www.salesforce.com/in/products/einstein/overview/">Einstein</a>, these leads are scored to determine which ones have a higher chance of converting. “High scoring leads can be treated differently to improve the customer experience and optimise agent efforts,” says Shah. </p> <p>These leads flow seamlessly to dealer sales consultants via a dealer portal built on <a href="https://www.salesforce.com/in/products/experience-cloud/overview/">Salesforce Experience Cloud</a>. </p> <p>“Dealers can now pick up the conversation with a lead right from where the service agent left off,” says Shah. “With automation, the lead response time has reduced by 50% from 30 minutes to 15 minutes. Meanwhile, the lead to opportunity ratio has gone up by almost 10 percentage points.”</p> <p>More than 18,000 users at M&M dealerships across the country have been onboarded on Salesforce where they can view customer data, nurture leads, handle enquiries, schedule test drives, gather feedback, and manage bookings – all on-the-go through their Salesforce mobile app.</p> <p>Says Lodha, “Dealers too are our customers, and we want to help them succeed with the right tools.” </p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid margin-20-top-lg margin-20-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-cirrus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-sm margin-30-top-lg "> <p class="value text-center">18,000<span class="symbol-trailing">+</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="mm-dealership-users-managed-on-salesforce" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> M&M dealership users <br/> managed on Salesforce </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-stratus metric-sm margin-30-top-lg "> <p class="value text-center">100,000<span class="symbol-trailing">+</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="leads-captured-per-month" class=" h4 text-stratus text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> leads captured <br/> per month </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-stratus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-sm margin-30-top-lg "> <p class="value text-center">50 <span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="drop-in-lead-response-time" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> drop in lead <br/> response time </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Already, the feedback from dealers has been terrific. </p> <p>“At one dealership, the ‘enquiry to test drive’ conversion rate has improved from approximately 40% to 70%, thanks to real-time enquiry data and focused follow-ups,” says Lodha. “Another dealer reported a 15-percentage point increase in their ‘test drive to booking’ conversion rate.” </p> <p>Dealers have also become more productive since all the information they need on open opportunities, bookings, test drives, and other metrics is readily available through CRM Analytics dashboards on the dealer portal. One dealership general manager reported freeing up two hours per day with real-time reports.</p> </div> </div> <div class="headingComponent parbase section"> <h3 id="step4" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-40-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 4. Improve customer experiences and revenue with powerful insights </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-40-bottom-lg text-size-default line-height-32 "> <p><a href="https://www.salesforce.com/in/products/sales-cloud/overview/">Salesforce Sales Cloud</a> has been used to build a custom sales review process that maps to dealership reporting structures. So, if a dealer sales consultant is under-performing, or needs help closing a sale, the system throws up alerts for Mahindra’s area sales managers to provide assistance.</p> <p>Mahindra will also use <a href="https://www.salesforce.com/in/products/analytics/overview/">CRM Analytics</a> to empower area sales managers with on-the-go insights on sales pipelines, dealer performance, number of enquiries per dealer, and more. These metrics can be used to guide dealers on how to improve their performance, and offer customers a consistent and personalised experience.</p> <p>“Our vision is to become the benchmark for both dealer and end-customer experiences in the auto industry,” says Shah. </p> <p>That vision extends to customer service as well. With <a href="https://www.salesforce.com/in/products/service-cloud/overview/">Salesforce Service Cloud</a>, call centre agents are able to resolve customer cases faster and more effectively. </p> <p>“No longer do agents have to toggle between multiple screens to find information,” says Shah. “Everything they need – from FAQs to call recording tools – is available on a single screen. They can also measure operational efficiency, average call time and duration, agent performance, and other metrics. That’s something they couldn’t do earlier.” </p> <p>Mahindra is now well on its way to achieving a 360-degree customer view that can be accessed and enriched by anyone in the organisation. </p> <p>“We’re moving from the unknown to the known – from having very little visibility into customer journeys, to achieving an all-encompassing customer view that will help us truly hyper-personalise customer conversations,” says Lodha. </p> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper bg-center-bottom bg-cover column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/mahindra-ritesh-inline-quote-image-1600px.jpg"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/mahindra-ritesh-inline-quote-image-1440px.jpg"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/cust-story-inline-quote-image-mobile-2.png"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-bottom bg-cover" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/cust-story-inline-quote-image-mobile-2.png"> </div> </div> <div class="container"> <div class="row columns-wrapper xs-min-height-500" style="min-height: 550px; 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-8 col-lg-8"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-30-top-xs margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-300" style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm hidden-lg" style="height:10px;"></div> </div> <div class="headingComponent parbase section"> <div id="no-longer-do-agents-have-to-toggle-between-multiple-screens-to-find-information-everything-they-need-from-faqs-to-call-recording-tools-is-available-on-a-single-screen" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-11 col-md-12 col-lg-11 margin-60-top-lg margin-40-top-md margin-60-top-sm margin--10-top-xs margin-10-bottom-lg margin-20-bottom-sm margin-10-bottom-xs margin-100-left-lg margin-20-left-md margin-0-left-xs " style="; "> <span class=" header-text "> “No longer do agents have to toggle between multiple screens to find information. Everything they need – from FAQs to call recording tools – is available on a single screen.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="ritesh-shah" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-sm col-xs-9 col-sm-12 col-lg-12 margin-20-top-lg margin-0-top-xs margin-0-bottom-xs margin-100-left-lg margin-20-left-md margin-0-left-sm " style="; "> <span class=" header-text "> Ritesh Shah </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-0-top-xs margin-100-left-lg margin-20-left-md margin-0-left-sm hidden-xs hidden-sm text-size-default line-height-default "> <span class="text-stratus">General Manager, Technology & Platforms,<br /> Mahindra & Mahindra</span> </div> </div> <div class="headingComponent parbase section"> <div id="no-longer-do-agents-have-to-toggle-between-multiple-screens-to-find-information-everything-they-need-from-faqs-to-call-recording-tools-is-available-on-a-single-screen" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-md hidden-lg col-xs-12 col-sm-9 col-md-12 col-lg-12 margin-20-top-lg margin-0-right-xs margin-10-bottom-lg margin-60-left-sm margin-0-left-xs " style="; "> <span class=" header-text "> “No longer do agents have to toggle between multiple screens to find information. Everything they need – from FAQs to call recording tools – is available on a single screen.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="ritesh-shah" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-md hidden-lg col-xs-12 col-sm-12 col-lg-12 margin-10-top-lg margin-40-right-lg margin-30-right-sm margin-0-right-xs margin-10-bottom-lg margin-60-left-sm margin-0-left-xs " style="; "> <span class=" header-text "> Ritesh Shah </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-30-right-sm margin-0-right-xs margin-30-bottom-md margin-60-left-sm margin-0-left-xs hidden-md hidden-lg text-size-default line-height-default col-xs-12 col-sm-12 "> <span class="text-stratus">General Manager, Technology & Platforms,<br /> Mahindra & Mahindra</span> </div> </div> <div class="columnContainer parbase section"><div class=" hidden-md hidden-lg columns-wrapper bg-default container-fluid margin-30-top-lg"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div class=" columns-wrapper bg-default container-fluid "> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-20-bottom-lg center-img-horizontally " alt="Ritesh Shah, General Manager, Technology & Platforms, Mahindra & Mahindra" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/mahindra-ritesh-circle.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-20-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h3 id="step5" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 5. Scale up success with customers at the centre </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-40-bottom-lg text-size-default line-height-32 "> <p>To accelerate the Salesforce implementation, Mahindra partnered with the <a href="https://www.salesforce.com/in/services/overview/">Salesforce Customer Success Group</a>. </p> <p>“The Salesforce customer success team played a key role in helping us focus on the right objectives, make the right decisions, and identify opportunities for success,” says Lodha. “With their support, we confidently switched from outsourcing the Salesforce implementation, to owning it ourselves.”</p> <p>Going forward, Mahindra plans to expand its use of Salesforce - for example, make more dealership processes mobile-based, while also improving customer interaction monitoring.</p> <p>“We’ve just scratched the surface of what’s possible,” says Dhar. “There’s so much more we can do, especially with analytics. Eventually, we want to extend Salesforce to our other automotive segments, as well as to our other Mahindra Group businesses.” </p> <p>The company is now gearing up to roll out its new range of electric cars. They’re also investing in emerging technologies like AI/ML and AR/VR to transform customer interactions. </p> <p>“We want to become the most customer-centric company in the automotive sector and ultimately, the entire Indian market,” says Lodha. “Salesforce is helping us work towards that goal.”</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h3 id="ready-to-deliver-incredible-experiences-to-your-customers-dealers-and-employees" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-12 margin-40-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Ready to deliver incredible experiences to your customers, dealers, and employees? </span> </h3> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-4 col-sm-2 col-md-2 col-lg-2"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive " alt="Customer 360 Icon" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/IBM/customer-360-icon.png"/> </div> </div> </div> <div class="col text-left col-xs-4 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/?d=cta-body-promo-721"> <span> Get started with Customer 360 <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="spacerComponent parbase section"><div class="spacer " style="height:40px;"></div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="columncontainer_56e0 columnContainer parbase"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="explore-the-products-that-help-our-customers-grow" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-20-bottom-lg " style="; "> <span class=" header-text "> Explore the products that help our customers grow. </span> </h2> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6-ten col-lg-6-ten"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/sales/?d=pc1-img-sales"> <a href="https://www.salesforce.com/in/sales/?d=pc1-img-sales" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/sales-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="sales" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/sales/?d=pc1-txt-sales"> <span class=" header-text "> Sales </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/sales/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Sales" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/demo-sales/?d=pc1-btn-salesdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/sales/?d=pc1-txt-salesmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/service/?d=pc2-img-service"> <a href="https://www.salesforce.com/in/service/?d=pc2-img-service" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/service-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="service" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/service/?d=pc2-txt-service"> <span class=" header-text "> Service </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/service/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Service" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-service-demos/?d=pc2-btn-servdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/service/?d=pc2-txt-servmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/marketing/?d=pc3-img-marketing"> <a href="https://www.salesforce.com/in/marketing/?d=pc3-img-marketing" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/marketing-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="marketing" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/marketing/?d=pc3-txt-marketing"> <span class=" header-text "> Marketing </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/marketing/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Marketing" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-marketing-demo/?d=pc3-btn-mktgdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/marketing/?d=pc3-txt-mktgmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4-ten col-lg-4-ten"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/analytics/?d=pc4-img-analytics"> <a href="https://www.salesforce.com/in/analytics/?d=pc4-img-analytics" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_au/www/images/products/tableau-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="analytics" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/analytics/?d=pc4-txt-analytics"> <span class=" header-text "> Analytics </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/analytics/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Analytics" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-analytics-demos/?d=pc4-btn-analyticsdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/platform/overview/?d=pc4-txt-platmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/mulesoft/?d=pc5-img-integration"> <a href="https://www.salesforce.com/in/mulesoft/?d=pc5-img-integration" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/integration-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="integration" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/mulesoft/?d=pc5-txt-integration"> <span class=" header-text "> Integration </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/mulesoft/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Learn more of Integration" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/integration/overview/?d=pc5-btn-integration"> <span> Learn More </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Learn more of Integration" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/integration/overview/?d=pc5-txt-integrationmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-md hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/analytics/?d=pc4-img-analytics"> <a href="https://www.salesforce.com/in/analytics/?d=pc4-img-analytics" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_au/www/images/products/tableau-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="analytics" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/analytics/?d=pc4-txt-analytics"> <span class=" header-text "> Analytics </span> </a> </h3> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Analytics" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-analytics-demos/?d=pc4-btn-analyticsdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/platform/overview/?d=pc4-txt-platmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/analytics/"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/mulesoft/?d=pc5-img-integration"> <a href="https://www.salesforce.com/in/mulesoft/?d=pc5-img-integration" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class=" img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/content/dam/web/en_us/www/images/products/integration-circle-icon.png" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/integration-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="integration" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/mulesoft/?d=pc5-txt-integration"> <span class=" header-text "> Integration </span> </a> </h3> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Learn more of Integration" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/integration/overview/?d=pc5-btn-integration"> <span> Learn More </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Learn more of Integration" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/integration/overview/?d=pc5-txt-integrationmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/mulesoft/"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-snow prod2 " data-equalize="prod2"> <div class="thumbnail-content "> <a class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="headingComponent parbase section"> <h2 id="want-to-check-out-everything-salesforce-offers" class=" h4gn text-stratus text-center salesforce-sans-bold margin-80-top-lg product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="/in/products/commerce-cloud/overview/?d=pc5-txt-commerce"> <span class=" header-text "> Want to check out everything Salesforce offers? </span> </a> </h2> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-neutral-snow salesforce-sans-regular " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/?d=pb1-txt-prdoview"> <span> See all products </span> </a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"><div class="bodyCopyComponent parbase section"><div class=" hidden-xs hidden-sm text-size-default line-height-default "> <div style="text-align: right;" class="headingComponent parbase section"><h3 id="want-to-check-out-everything-salesforce-offers" class="h4 text-stratus text-left salesforce-sans-regular" style="float: right;padding-right: 20.0px;"><img class="img-responsive header-image-float" src="//www.salesforce.com/content/dam/web/en_au/www/images/home/hp-img-ico-bird.png" alt=""/> <span class="header-text head-text header-text-line" style="padding-top: 10.0px;"><br /> Want to check out everything Salesforce offers?</span></h3> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"><div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-neutral-snow salesforce-sans-regular " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/?d=pb1-txt-prdoview"> <span> See all our products </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-40-top-lg margin-40-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-8 col-lg-8"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h3 id="want-to-check-out-everything-salesforce-offers" class=" h4gn text-stratus text-center salesforce-sans-bold " style="; "> <span class=" header-text "> Want to check out everything Salesforce offers? </span> </h3> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-neutral-snow salesforce-sans-regular " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/?d=pb1-txt-prdoview"> <span> See all our products </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:40px;"></div> </div> 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<div class="event-pages-data"> <div class="col-xs-12 col-sm-12 col-md-12 col-lg-12 filters-grid-container"> <div class="filters-results-container"> <section role="region" aria-label="Filter Results"> <div class="col-xs-12 col-sm-12 col-md-6 col-lg-4 filters-grid-card" itemindex="0"><div class="page basicpage"><div class="cardComponent flip-container bg-snow thumbnail"> <div class="flipper flipper-on"> <div class="front has-footer bg-snow" data-href="/in/resources/customer-stories/godrej-and-boyce/" tabindex="0"> <a href="/in/resources/customer-stories/godrej-and-boyce/" class="hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic"> <a href="/in/resources/customer-stories/godrej-and-boyce/" class=" image-link"> <img class=" img-responsive " alt="Godrej & Boyce lifts customer experience to new heights with Salesforce" src="//www.salesforce.com/content/dam/web/en_in/www/images/customers/godrejandboyce-image.jpg" 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