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So nutzen Sie KI im Marketing | Statista Content & Design

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Doch wie können Sie KI-Lösungen für Ihre Content-Strategie sowie für Ihre Marketingkampagnen einsetzen und was sollten Sie bei der Nutzung beachten?</p> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Das erwartet Sie im Statista KI Compass:</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <ul> <li>Aktuelle Studienergebnisse<!-- notionvc: 9a3a8424-59d8-421e-9712-4433db28f250 --></li> <li>Use Cases für Ihr Marketing</li> <li>Tipps zum richtigen Prompten</li> <li>Fünf KI-Tool-Tipps</li> </ul></div> </div> <div class="vc_empty_space" style="height: 25px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p class="p p1">Erfahren Sie im <em>Statista KI Compass</em>, wie künstliche Intelligenz das Content Marketing revolutioniert und welche Tools erfolgreiches Marketing unterstützen!</p> </div> </div> <div class="vc_empty_space" style="height: 50px"><span class="vc_empty_space_inner"></span></div> <div class="vc_btn3-container vc_btn3-left vc_do_btn"><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-round vc_btn3-style-flat vc_btn3-color-green" href="#leadform" title="Download starten">Kontaktformular ausfüllen &amp; kostenlosen Download starten</a></div> </div> </div> </div> </div> </section> <section id="leadform" class="vc_section section--white section--background-shapes"> <div class="vc_row wpb_row vc_row-fluid crsd-forms-row"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="h h2" style="text-align: center; font-size: 40px; font-weight: 300;">Whitepaper kostenlos herunterladen</h2> </div> </div> <div class="vc_empty_space" style="height: 50px"><span class="vc_empty_space_inner"></span></div> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework crsd-form_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_57'> <div id='gf_57' class='gform_anchor' tabindex='-1'></div> <div class='gform_heading'> <p class='gform_description'> </p></div> <form method='post' enctype='multipart/form-data' target='gform_ajax_frame_57' id='gform_57' class='crsd-form' action='/ki-compass/#gf_57' data-formid='57' novalidate> <div class='gform-body gform_body'> <ul id='gform_fields_57' class='gform_fields top_label form_sublabel_below description_below validation_below'> <li id="field_57_14" class="gfield gfield--type-select gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_14"><label class='gfield_label gform-field-label' for='input_57_14'>Anrede<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label> <div class='ginput_container ginput_container_select'><select name='input_14' id='input_57_14' class='small gfield_select' aria-required="true" aria-invalid="false"><option value=''>Auswahl</option><option value='1'>Frau</option><option value='2'>Herr</option><option value='5'>Divers</option></select></div> </li> <li id="field_57_22" class="gfield gfield--type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_22">&nbsp;</li> <li id="field_57_7" class="gfield gfield--type-text gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_7"><label class='gfield_label gform-field-label' for='input_57_7'>Vorname<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label> <div class='ginput_container ginput_container_text'><input name='input_7' id='input_57_7' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div> </li> <li id="field_57_8" class="gfield gfield--type-text gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_8"><label class='gfield_label gform-field-label' for='input_57_8'>Nachname<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label> <div class='ginput_container ginput_container_text'><input name='input_8' id='input_57_8' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div> </li> <li id="field_57_30" class="gfield gfield--type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_30">&nbsp;</li> <li id="field_57_9" class="gfield gfield--type-text gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_9"><label class='gfield_label gform-field-label' for='input_57_9'>Firma / Institution<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label> <div class='ginput_container ginput_container_text'><input name='input_9' id='input_57_9' type='text' value='' class='medium' maxlength='50' aria-required="true" aria-invalid="false" /> </div> </li> <li id="field_57_26" class="gfield gfield--type-text gfield--width-full gf_right_half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_26"><label class='gfield_label gform-field-label' for='input_57_26'>Jobtitel</label> <div class='ginput_container ginput_container_text'><input name='input_26' id='input_57_26' type='text' value='' class='medium' aria-invalid="false" /> </div> </li> <li id="field_57_29" class="gfield gfield--type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_29">&nbsp;</li> <li id="field_57_15" class="gfield gfield--type-select gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_57_15"><label class='gfield_label gform-field-label' for='input_57_15'>Land<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label> <div class='ginput_container ginput_container_select'><select name='input_15' id='input_57_15' class='medium gfield_select' aria-required="true" aria-invalid="false"><option value=''>Bitte auswählen</option><option value='Afghanistan'>Afghanistan</option><option value='Albanien'>Albanien</option><option value='Algerien'>Algerien</option><option value='Amerikanisch-Samoa'>Amerikanisch-Samoa</option><option value='Amerikanische Jungferninseln'>Amerikanische Jungferninseln</option><option value='Andorra'>Andorra</option><option value='Angola'>Angola</option><option value='Anguilla'>Anguilla</option><option value='Antarktis'>Antarktis</option><option value='Antigua und Barbuda'>Antigua und Barbuda</option><option value='Argentinien'>Argentinien</option><option value='Armenien'>Armenien</option><option value='Aruba'>Aruba</option><option value='Aserbaidschan'>Aserbaidschan</option><option value='Australien'>Australien</option><option value='Bahamas'>Bahamas</option><option value='Bahrain'>Bahrain</option><option value='Bangladesh'>Bangladesh</option><option value='Barbados'>Barbados</option><option value='Belgien'>Belgien</option><option value='Belize'>Belize</option><option value='Benin'>Benin</option><option value='Bermuda'>Bermuda</option><option value='Bhutan'>Bhutan</option><option value='Bolivien'>Bolivien</option><option value='Bosnien und Herzegowina'>Bosnien und Herzegowina</option><option value='Botswana'>Botswana</option><option value='Bouvetinsel'>Bouvetinsel</option><option value='Brasilien'>Brasilien</option><option value='Britische Jungferninseln'>Britische Jungferninseln</option><option value='Britisches Territorium im Indischen Ozean'>Britisches Territorium im Indischen Ozean</option><option value='Brunei Darussalam'>Brunei Darussalam</option><option value='Bulgarien'>Bulgarien</option><option value='Burkina Faso'>Burkina Faso</option><option value='Burundi'>Burundi</option><option value='Caymen Inseln'>Caymen Inseln</option><option value='Chile'>Chile</option><option value='China'>China</option><option value='Cookinseln'>Cookinseln</option><option value='Costa Rica'>Costa Rica</option><option value='Curaçao'>Curaçao</option><option value='Côte d&#039;Ivoire'>Côte d&#039;Ivoire</option><option value='Demokratische Volksrepublik Laos'>Demokratische Volksrepublik Laos</option><option value='Deutschland'>Deutschland</option><option value='Djibouti'>Djibouti</option><option value='Dominica'>Dominica</option><option value='Dominikanische Republik'>Dominikanische Republik</option><option value='Dänemark'>Dänemark</option><option value='Ecuador'>Ecuador</option><option value='El Salvador'>El Salvador</option><option value='Eritrea'>Eritrea</option><option value='Estland'>Estland</option><option value='Falklandinseln'>Falklandinseln</option><option value='Fidschi'>Fidschi</option><option value='Finnland'>Finnland</option><option value='Frankreich'>Frankreich</option><option value='Französisch-Guayana'>Französisch-Guayana</option><option value='Französisch-Polynesien'>Französisch-Polynesien</option><option value='Französische Süd- und Antarktisgebiete'>Französische Süd- und Antarktisgebiete</option><option value='Futuna (Wallis und Futuna)'>Futuna (Wallis und Futuna)</option><option value='Färöer-Inseln'>Färöer-Inseln</option><option value='Gabun'>Gabun</option><option value='Gambia'>Gambia</option><option value='Georgia'>Georgia</option><option value='Ghana'>Ghana</option><option value='Gibraltar'>Gibraltar</option><option value='Grenada'>Grenada</option><option value='Griechenland'>Griechenland</option><option value='Großbritannien'>Großbritannien</option><option value='Grönland'>Grönland</option><option value='Guadeloupe'>Guadeloupe</option><option value='Guam'>Guam</option><option value='Guatemala'>Guatemala</option><option value='Guernsey'>Guernsey</option><option value='Guinea'>Guinea</option><option value='Guinea-Bissau'>Guinea-Bissau</option><option value='Guyana'>Guyana</option><option value='Haiti'>Haiti</option><option value='Heard und McDonaldinseln'>Heard und McDonaldinseln</option><option value='Heiliger Stuhl'>Heiliger Stuhl</option><option value='Honduras'>Honduras</option><option value='Hongkong'>Hongkong</option><option value='Indien'>Indien</option><option value='Indonesien'>Indonesien</option><option value='Irak'>Irak</option><option value='Iran'>Iran</option><option value='Irland'>Irland</option><option value='Island'>Island</option><option value='Isle of Man'>Isle of Man</option><option value='Israel'>Israel</option><option value='Italien'>Italien</option><option value='Jamaika'>Jamaika</option><option value='Japan'>Japan</option><option value='Jemen'>Jemen</option><option value='Jersey'>Jersey</option><option value='Jordanien'>Jordanien</option><option value='Kambodscha'>Kambodscha</option><option value='Kamerun'>Kamerun</option><option value='Kanada'>Kanada</option><option value='Kap Verde'>Kap Verde</option><option value='Karibische Niederlande'>Karibische Niederlande</option><option value='Kasachstan'>Kasachstan</option><option value='Katar'>Katar</option><option value='Kenia'>Kenia</option><option value='Kirgistan'>Kirgistan</option><option value='Kiribati'>Kiribati</option><option value='Kokosinseln'>Kokosinseln</option><option value='Kolumbien'>Kolumbien</option><option value='Komoren'>Komoren</option><option value='Kongo, Demokratische Republik des'>Kongo, Demokratische Republik des</option><option value='Kongo, Republik des'>Kongo, Republik des</option><option value='Kroatien'>Kroatien</option><option value='Kuba'>Kuba</option><option value='Kuwait'>Kuwait</option><option value='Königreich Eswatini (Swasiland)'>Königreich Eswatini (Swasiland)</option><option value='Lesotho'>Lesotho</option><option value='Lettland'>Lettland</option><option value='Libanon'>Libanon</option><option value='Liberia'>Liberia</option><option value='Libyen'>Libyen</option><option value='Liechtenstein'>Liechtenstein</option><option value='Litauen'>Litauen</option><option value='Luxemburg'>Luxemburg</option><option value='Macao'>Macao</option><option value='Madagaskar'>Madagaskar</option><option value='Malawi'>Malawi</option><option value='Malaysia'>Malaysia</option><option value='Malediven'>Malediven</option><option value='Mali'>Mali</option><option value='Malta'>Malta</option><option value='Marokko'>Marokko</option><option value='Marshall-Inseln'>Marshall-Inseln</option><option value='Martinique'>Martinique</option><option value='Mauretanien'>Mauretanien</option><option value='Mauritius'>Mauritius</option><option value='Mayotte'>Mayotte</option><option value='Mazedonien'>Mazedonien</option><option value='Mexiko'>Mexiko</option><option value='Mikronesien'>Mikronesien</option><option value='Moldawien'>Moldawien</option><option value='Monaco'>Monaco</option><option value='Mongolei'>Mongolei</option><option value='Montenegro'>Montenegro</option><option value='Montserrat'>Montserrat</option><option value='Mosambik'>Mosambik</option><option value='Myanmar'>Myanmar</option><option value='Namibia'>Namibia</option><option value='Nauru'>Nauru</option><option value='Nepal'>Nepal</option><option value='Neukaledonien'>Neukaledonien</option><option value='Neuseeland'>Neuseeland</option><option value='Nicaragua'>Nicaragua</option><option value='Niederlande'>Niederlande</option><option value='Niger'>Niger</option><option value='Nigeria'>Nigeria</option><option value='Niue'>Niue</option><option value='Nordkorea (Volksrepublik)'>Nordkorea (Volksrepublik)</option><option value='Norfolkinsel'>Norfolkinsel</option><option value='Norwegen'>Norwegen</option><option value='Nördliche Marianen'>Nördliche Marianen</option><option value='Oman'>Oman</option><option value='Osttimor'>Osttimor</option><option value='Pakistan'>Pakistan</option><option value='Palau'>Palau</option><option value='Palästina, Bundesstaat'>Palästina, Bundesstaat</option><option value='Panama'>Panama</option><option value='Papua Neu Guinea'>Papua Neu Guinea</option><option value='Paraguay'>Paraguay</option><option value='Peru'>Peru</option><option value='Philippinen'>Philippinen</option><option value='Pitcairninseln'>Pitcairninseln</option><option value='Polen'>Polen</option><option value='Portugal'>Portugal</option><option value='Puerto Rico'>Puerto Rico</option><option value='Ruanda'>Ruanda</option><option value='Rumänien'>Rumänien</option><option value='Russland'>Russland</option><option value='Réunion'>Réunion</option><option value='Südgeorgien'>Südgeorgien</option><option value='Saint-Barthélemy'>Saint-Barthélemy</option><option value='Saint-Pierre und Miquelon'>Saint-Pierre und Miquelon</option><option value='Salomonen'>Salomonen</option><option value='Sambia'>Sambia</option><option value='Samoa'>Samoa</option><option value='San Marino'>San Marino</option><option value='Saudi-Arabien'>Saudi-Arabien</option><option value='Schweden'>Schweden</option><option value='Schweiz'>Schweiz</option><option value='Senegal'>Senegal</option><option value='Serbien'>Serbien</option><option value='Seychellen'>Seychellen</option><option value='Sierra Leone'>Sierra Leone</option><option value='Simbabwe'>Simbabwe</option><option value='Singapur'>Singapur</option><option value='Sint Maarten'>Sint Maarten</option><option value='Slovenien'>Slovenien</option><option value='Slowakei'>Slowakei</option><option value='Somalia'>Somalia</option><option value='Spanien'>Spanien</option><option value='Spitzbergen'>Spitzbergen</option><option value='Sri Lanka'>Sri Lanka</option><option value='St. Helena'>St. Helena</option><option value='St. Kitts und Nevis'>St. Kitts und Nevis</option><option value='St. Lucia'>St. Lucia</option><option value='St. Martin'>St. Martin</option><option value='St. Vincent und die Grenadinen'>St. Vincent und die Grenadinen</option><option value='Sudan'>Sudan</option><option value='Surinam'>Surinam</option><option value='Syrien'>Syrien</option><option value='São Tomé und Príncipe'>São Tomé und Príncipe</option><option value='Südafrika'>Südafrika</option><option value='Südkorea'>Südkorea</option><option value='Südsudan'>Südsudan</option><option value='Tadschikistan'>Tadschikistan</option><option value='Taiwan'>Taiwan</option><option value='Tanzania'>Tanzania</option><option value='Thailand'>Thailand</option><option value='Togo'>Togo</option><option value='Tokelau'>Tokelau</option><option value='Tonga'>Tonga</option><option value='Trinidad und Tobago'>Trinidad und Tobago</option><option value='Tschad'>Tschad</option><option value='Tschechische Republik'>Tschechische Republik</option><option value='Tunesien'>Tunesien</option><option value='Turkmenistan'>Turkmenistan</option><option value='Turks- und Caicosinseln'>Turks- und Caicosinseln</option><option value='Tuvalu'>Tuvalu</option><option 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Doch was ist unter dem Sammelbegriff überhaupt zu verstehen?</p> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Was ist künstliche Intelligenz?</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p class="p p1">Künstliche Intelligenz (KI) ist ein Bereich der Informatik, der sich mit der Entwicklung von Algorithmen und Systemen beschäftigt, die menschliches Denken und Verhalten nachahmen können. Diese Technologie ermöglicht es Computersystemen, Probleme anhand vorhandener Daten zu lösen, Muster in Daten zu erkennen und mithilfe von neuen Informationen zu lernen. KI wird in verschiedenen Bereichen wie der Medizindiagnostik, der Automobilindustrie und auch im Marketing eingesetzt.</p> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Wie kann künstliche Intelligenz im Marketingbereich eingesetzt werden?</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p class="p p1">Im Marketing-Kontext bietet sich eine Vielzahl an Chancen durch den Einsatz von KI. Viele Marketer nutzen bereits generative KI-Tools wie ChatGPT oder Midjourney, um mithilfe von kurzen schriftlichen Anweisungen, sogenannten Prompts, in Sekundenschnelle Inhalte in Form von Texten und Bildern erstellen. Darüber hinaus können KI-Tools auch genutzt werden, um Kundendaten zu analysieren, neue Ideen zu brainstormen, personalisierte und zielgerichtete Marketingstrategien zu erstellen oder Kampagnen anhand von Kundendaten zu optimieren.</p> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Sie wollen mehr über die Nutzung von KI erfahren?</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p>Weitere spannende Insights zur Nutzung von künstlicher Intelligenz im beruflichen und persönlichen Alltag finden Sie in unserer Infografik <a href="https://statista.design/kuenstliche-intelligenz/"><em>„Wo begegnet uns künstliche Intelligenz?“</em></a>.</p> </div> </div> <div class="vc_empty_space" style="height: 164px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> </section> </div> <footer class="footer"> <div class="footer__template"> <div class="templatera_shortcode"><style type="text/css" data-type="vc_shortcodes-default-css">.vc_do_btn{margin-bottom:22px;}</style><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1605081095587{margin-top: -140px !important;margin-bottom: 0px !important;}.vc_custom_1663082904004{margin-bottom: 60px !important;}.vc_custom_1607286314718{margin-bottom: 20px !important;}.vc_custom_1607286437294{margin-bottom: 20px !important;}.vc_custom_1607286459298{margin-bottom: 20px !important;}.vc_custom_1607965775899{margin-right: 15px !important;}.vc_custom_1607965810523{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}.vc_custom_1607965816847{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}.vc_custom_1606217743472{margin-top: 80px !important;}.vc_custom_1603725091729{margin-top: 30px !important;}.vc_custom_1611329730990{margin-top: 30px !important;}.vc_custom_1607287861700{margin-top: 30px !important;}.vc_custom_1607965761418{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}.vc_custom_1607965769372{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}.vc_custom_1607965793068{margin-top: 80px !important;}.vc_custom_1607965846303{margin-top: 30px !important;}.vc_custom_1607287771413{margin-top: 30px !important;}.vc_custom_1607965804372{margin-top: 30px !important;}</style><section class="vc_section section--dark-blue section--background-shapes"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1663082904004" > <div class="wpb_wrapper"> <p style="text-align: center; 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