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Create ads audiences in HubSpot

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itemprop="author"> <meta content="https://knowledge.hubspot.com/ads/create-ads-audiences-in-hubspot" itemprop="mainEntityOfPage"> <article> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="section post-header"> <h1 itemprop="name headline"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Create ads audiences in HubSpot</span></h1> <p class="last-updated">Last updated: <span itemprop="dateModified"> <!-- %B Month as locale’s full name, %e day of the month, %Y year --> March 6, 2024 </span></p> </div> <div id="hs_cos_wrapper_module_16518346644602" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="adblocker-warning-banner"> <div class="alert-info"> Ad blockers may block some of the content on this page. To prevent this, pause your ad blocker while browsing the Knowledge Base. </div> </div> </div> <div id="hs_cos_wrapper_Article_product_key" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <!-- Enables each SKU type, when applicable --> <!-- Show the product key? --> <!-- Show the main SKU table? --> <div class="article-key-wrapper"> <div class="article-key-header"> <h4>Available with any of the following <a href="https://knowledge.hubspot.com/billing/where-can-i-find-my-subscription-and-contacts-or-email-send-limit-information-in-hubspot">subscriptions</a>, except where noted:</h4> </div> <table class="article-key"> <tbody><tr> <td> <img src="https://knowledge.hubspot.com/hubfs/Knowledge_Base_2023/subscription_key_icons/sprocket-web-color.svg" width="24" height="24" class="article-key__hub-icon" role="presentation" loading="lazy" alt=""> <a href="https://www.hubspot.com/products/crm"> <span class="article-key__all-products">All products and plans</span> </a> </td> </tr> </tbody></table> </div> </div> <div class="section post-body" id="post-body" itemprop="articleBody"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>Use <a href="https://www.hubspot.com/products/marketing/ads?hubs_content=knowledge.hubspot.com%2Fads%2Fcreate-ads-audiences-in-hubspot&amp;hubs_content-cta=use%2Fads%2Faudiences" rel="noopener">ads audiences </a>to specify who sees your Facebook, Google, and LinkedIn ads. <span class="hardreadability">In HubSpot, you can create audiences based on your website visitors, HubSpot contacts, or existing audiences</span>.</p> <p>After creating an audience in HubSpot, you can select it when creating new ads in your <a href="https://knowledge.hubspot.com/ads/target-facebook-ads-using-hubspot-audiences" rel="noopener" target="_blank">Facebook Ads</a>, <a href="https://knowledge.hubspot.com/ads/associate-google-ads-audiences-with-a-campaign" rel="noopener" target="_blank">Google Ads</a>, and <a href="https://knowledge.hubspot.com/ads/target-linkedin-ads-using-hubspot-audiences" rel="noopener" target="_blank">LinkedIn Ads</a> accounts. Audiences created in HubSpot are automatically synced with their respective ad networks. Audiences will update as new visitors come to your site and new contacts are added or removed from your HubSpot contact lists.</p> <p>If you have a <em>Professional</em> or <em>Enterprise</em> account, you can also <a href="/workflows/choose-your-workflow-actions#add-to-ads-audience" rel="noopener" target="_blank">create and manage ads audiences with the workflows tool</a>.</p> <p> <!--more--></p> <h2>Before you get started</h2> <p>Before creating an ad audience in HubSpot, please note the following requirements:</p> <ul> <li>To create an audience in HubSpot, your Facebook Ads, Google Ads, or LinkedIn Ads account must be connected to HubSpot.</li> <li>To build website visitor audiences, you must also install your <a href="https://knowledge.hubspot.com/ads/install-pixels-from-external-ad-networks" rel="noopener" target="_blank">ad network tracking pixels</a>.</li> <li>Facebook limits each ad account to <span style="text-decoration: underline;">500</span> total audiences. If you already have 500 audiences in your Facebook Ads account, you won't be able to create Facebook audiences in HubSpot.</li> <li>Each ad network requires that audiences are of a certain size to serve ads to that audience: <ul> <li><strong>Google Ads:</strong> audiences should meet the following <a href="https://support.google.com/google-ads/answer/2472738" rel="noopener" target="_blank">size requirements</a>: <ul> <li><strong>Google Search Network:</strong> at least 1,000 active visitors or users within the last 30 days.</li> <li><strong>Google Display Network:</strong> at least 100 active visitors or users within the last 30 days.</li> </ul> </li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li><strong>YouTube:</strong> at least 1,000 active visitors or users within the last 30 days.</li> <li><strong>Gmail:</strong> at least 100 active visitors or users within the last 30 days in the Display Network.</li> </ul> </li> <li><strong>Facebook Ads:</strong> audiences must contain at least 20 users.</li> <li><strong>LinkedIn Ads:</strong> audiences must contain at least 300 members.</li> </ul> </li> </ul> <a id="website-visitors" data-hs-anchor="true"></a> <h2>Website visitors audience</h2> <p>Use a website visitors audience to target your ads to people who have visited your website in the past.</p> <ul> <li>In your HubSpot account, navigate to <strong>Marketing</strong> &gt; <strong>Ads</strong>.</li> <li>In the upper right, click <strong>Create audience</strong>.</li> <li>In the right panel, select <strong>Website visitors</strong>.</li> <li>Click the <strong>Source pixel</strong> dropdown menu. <ul> <li>If you've previously <a href="https://knowledge.hubspot.com/ads/install-pixels-from-external-ad-networks" rel="noopener" target="_blank">added your ad pixels</a>, select your <strong>Facebook</strong>, <strong>Google</strong> <strong>Ads</strong>, or <strong>LinkedIn Ads</strong><strong> pixel</strong>.</li> <li>To add a new pixel, click <strong>Add a pixel</strong>.</li> </ul> </li> </ul> <ul> <li>By default, your audience will include visitors to all your pages. If you have a <em><strong>Marketing Hub </strong>Starter, Professional, or Enterprise</em> account, you can specify which pages or URLs to include:<br> <ul> <li>To include only visitors to specific landing or website pages: <ul> <li>Click the <strong>People who visited</strong> dropdown menu and click <strong>Landing page</strong> or <strong>Website page</strong>.</li> <li>Click the <strong>Search</strong> dropdown menu and select the <strong>checkboxes</strong> next to the pages you want to include.</li> <li>If you have a&nbsp;<em><strong>Marketing</strong>&nbsp;<strong>Hub&nbsp;</strong>Professional or Enterprise</em> account, you can also select&nbsp;<strong>Blog page&nbsp;</strong>to target visitors to any of your blog posts.</li> </ul> </li> <li>To include only visitors to specific URLs: <ul> <li>Click the <strong>People who visited</strong> dropdown menu and click <strong>URL contains</strong> or <strong>URL equals</strong>.</li> </ul> </li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li>&nbsp;Click the <strong>Type a rule</strong> field and enter a <strong>rule</strong>. Then, press the <strong>Enter</strong> key to add the rule.</li> </ul> </li> <li>Click <strong>Add rule</strong> to add rules to expand your audience. For example, you can use rules to target visitors on your pricing page, <span style="text-decoration: underline;">or</span> on your contact page.</li> </ul> </li> <li>By default, your audience will include website visitors from the last 60 days. If you have a <em><strong>Marketing Hub</strong></em> <em>Starter</em>, <em>Professional</em>, or <em>Enterprise </em>account, click the <strong>Visited in the last </strong>dropdown menu and select a <strong>timeframe</strong>.</li> </ul> <ul> <li>Enter a <strong>Name</strong> for the audience.</li> <li>Click <strong>Create audience</strong>.</li> </ul> <p class="alert"><strong>Please note:</strong> it's not possible to customize the timeframe for website visitor audiences for LinkedIn, which limits the creation of visitor-based audiences to the last 90 days.</p> <br> <p><br><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-33-22-51-AM.png?width=351&amp;height=462&amp;name=image-png-Sep-26-2022-02-33-22-51-AM.png" loading="lazy" width="351" height="462" style="width: 351px; height: auto; max-width: 100%; margin-left: auto; margin-right: auto; display: block;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-33-22-51-AM.png?width=176&amp;height=231&amp;name=image-png-Sep-26-2022-02-33-22-51-AM.png 176w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-33-22-51-AM.png?width=351&amp;height=462&amp;name=image-png-Sep-26-2022-02-33-22-51-AM.png 351w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-33-22-51-AM.png?width=527&amp;height=693&amp;name=image-png-Sep-26-2022-02-33-22-51-AM.png 527w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-33-22-51-AM.png?width=702&amp;height=924&amp;name=image-png-Sep-26-2022-02-33-22-51-AM.png 702w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-33-22-51-AM.png?width=878&amp;height=1155&amp;name=image-png-Sep-26-2022-02-33-22-51-AM.png 878w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-33-22-51-AM.png?width=1053&amp;height=1386&amp;name=image-png-Sep-26-2022-02-33-22-51-AM.png 1053w" sizes="(max-width: 351px) 100vw, 351px"></p> <a id="contact-list" data-hs-anchor="true"></a> <h2>Contact list audience (<em>Marketing Hub Starter, Professional</em> and <em>Enterprise</em> only)</h2> <p>Create a contact list audience to target ads based on your contact lists in HubSpot. When creating a contact list audience, do note the following:</p> <ul> <li>It is recommended to use lists that include the <a href="/contacts/how-can-i-track-lawful-basis-of-processing-in-hubspot" rel="noopener" style="font-style: italic;">Legal basis for processing contact's data</a> contact property to ensure that consent has been collected when sending contacts to an ad network for retargeting,</li> <li>The number of contact list audiences you can create depends on your <strong><em>Marketing Hub</em>&nbsp;</strong>subscription. <ul> <li>Learn more about your audience limits in the <span style="font-style: italic;">Ads management</span> section of the <a href="https://legal.hubspot.com/hubspot-product-and-services-catalog#Marketing" rel="noopener" target="_blank">Product and Services Catalog</a>.</li> <li>To create additional audiences beyond your subscription limit, you can purchase the <a href="https://legal.hubspot.com/hubspot-product-and-services-catalog" rel="noopener" target="_blank">Ads add-on</a>.</li> </ul> </li> <li>Certain ad networks place conditions on advertisers before they can use audiences created from uploaded lists:<br> <ul> <li><strong>Google:</strong> learn more about <a href="https://support.google.com/adspolicy/answer/6299717" rel="noopener" target="_blank">Google's Customer Match Policy</a>. If you are targeting contacts in the European Economic Area or the U.K. and you’ve selected a Google Ads account, you must also collect consent to comply with <a href="https://www.google.com/about/company/user-consent-policy/" rel="noopener">Google's EU User Consent Policy</a>.&nbsp;</li> <li><strong>Facebook:&nbsp;</strong>your ad account must be managed by a <a href="https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F1710077379203657" rel="noopener" target="_blank">Facebook business manager</a>. Facebook generally requires users to have some advertising history. But, does not explicitly state their requirements.</li> </ul> </li> </ul> <p>To create a contact list audience:</p> <ul> <li>In your HubSpot account, navigate to <strong>Marketing</strong> &gt; <strong>Ads</strong>.</li> <li>In the upper right, click <strong>Create audience</strong>.</li> <li>In the right panel, select <strong>Contact list</strong>.</li> <li>Click the <strong>Source list</strong> dropdown menu and select your <strong>list</strong>. <ul> <li>Your list must have at least <span style="text-decoration: underline;">20 contacts</span> to be used when configuring the targeting for an ad.</li> <li>For the best results, it should contain at least 1,000 contacts.&nbsp;</li> </ul> </li> <li>Select the <strong>This contact list was not purchased, rented, appended, or provided by a third party</strong> checkbox.</li> <li>To set all contacts from the selected list as <a href="https://knowledge.hubspot.com/records/set-contacts-as-marketing" rel="noopener" target="_blank">marketing contacts</a>, select the <strong>Set all contacts as marketing contacts</strong> checkbox. Any non-marketing contacts will <span style="text-decoration: underline;">not</span> be synced to the ad network.</li> <li>Click the <strong>Ad account </strong>dropdown menu and select the checkboxes for the <strong>Facebook Ads</strong>, <strong>Google</strong> <strong>Ads</strong>, or <strong>LinkedIn Ads</strong><strong> accounts</strong> you want to use with this audience.</li> <li aria-level="1">If you are targeting contacts in the European Economic Area or the U.K. and you’ve selected a Google Ads account, select the <strong>(Optional) I understand that if I’m targeting contacts in the European Economic Area or the U.K., I’m required to collect their consent for advertising and comply with Google’s EU User Consent Policy </strong>checkbox to acknowledge.&nbsp;</li> <li>By default, the audience name will be <em>HubSpot - [Name of list]</em>.&nbsp;You can edit the <strong>Audience name</strong> as needed.</li> <li>Click <strong>Create audience</strong>. Your audience will appear in the <em>Audiences</em> tab with a <em>Syncing</em> status while it is synced to Facebook, Google, and/or LinkedIn. Your audience may take up to 24-48 hours to sync.<br><br></li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-39-20-90-AM.png?width=394&amp;name=image-png-Sep-26-2022-02-39-20-90-AM.png" loading="lazy" width="394" style="width: 394px; margin-left: auto; margin-right: auto; display: block;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-39-20-90-AM.png?width=197&amp;name=image-png-Sep-26-2022-02-39-20-90-AM.png 197w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-39-20-90-AM.png?width=394&amp;name=image-png-Sep-26-2022-02-39-20-90-AM.png 394w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-39-20-90-AM.png?width=591&amp;name=image-png-Sep-26-2022-02-39-20-90-AM.png 591w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-39-20-90-AM.png?width=788&amp;name=image-png-Sep-26-2022-02-39-20-90-AM.png 788w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-39-20-90-AM.png?width=985&amp;name=image-png-Sep-26-2022-02-39-20-90-AM.png 985w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-39-20-90-AM.png?width=1182&amp;name=image-png-Sep-26-2022-02-39-20-90-AM.png 1182w" sizes="(max-width: 394px) 100vw, 394px"></p> <p>&nbsp;</p> <h2>LinkedIn company list audience (<em>Marketing Hub Starter, Professional,</em> and <em>Enterprise</em> only)</h2> <p>Create a company list audience to automatically sync companies from your <a href="https://knowledge.hubspot.com/records/use-target-accounts" rel="noopener" target="_blank">target accounts</a> or a specific company profile tier to a matched audience on LinkedIn.</p> <ul> <li>Before you create a company list audience, your <a href="/ads/connect-your-linkedin-ads-account-to-hubspot" rel=" noopener">LinkedIn Ads account</a> must be connected to HubSpot.</li> <li>The number of company list audiences you can create depends on your <strong><em>Marketing Hub</em>&nbsp;</strong>subscription. Learn more about&nbsp;your audience limits in the <a href="https://legal.hubspot.com/hubspot-product-and-services-catalog#Marketing" rel="noopener" target="_blank">Product and Services catalog</a>. To create additional audiences beyond your subscription limit, you can purchase the&nbsp;<a href="https://legal.hubspot.com/hubspot-product-and-services-catalog" rel="noopener" target="_blank">Ads add-on</a>.</li> </ul> <p>To create a Linkedin company list audience:&nbsp;</p> <ul> <li>In your HubSpot account, navigate to <strong>Marketing</strong> &gt; <strong>Ads</strong>.</li> <li>In the upper right, click&nbsp;<strong>Create audience</strong>.</li> <li>In the right panel, select&nbsp;<strong>Company list</strong>.</li> <li>Under&nbsp;<em>Company List</em>, select&nbsp;<strong>Target accounts</strong> or a <strong>company profile tier</strong> for the audience.</li> <li>Click the&nbsp;<strong>Ad account&nbsp;</strong>dropdown menu and select the <strong>checkboxes</strong> for the LinkedIn Ad accounts you want to use this audience for.</li> <li>Enter a&nbsp;<strong>name</strong> for the audience.</li> <li>Click <strong>Create audience</strong>.<br><br></li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-42-48-17-AM.png?width=404&amp;height=440&amp;name=image-png-Sep-26-2022-02-42-48-17-AM.png" loading="lazy" width="404" height="440" style="width: 404px; height: auto; max-width: 100%; margin-left: auto; margin-right: auto; display: block;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-42-48-17-AM.png?width=202&amp;height=220&amp;name=image-png-Sep-26-2022-02-42-48-17-AM.png 202w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-42-48-17-AM.png?width=404&amp;height=440&amp;name=image-png-Sep-26-2022-02-42-48-17-AM.png 404w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-42-48-17-AM.png?width=606&amp;height=660&amp;name=image-png-Sep-26-2022-02-42-48-17-AM.png 606w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-42-48-17-AM.png?width=808&amp;height=880&amp;name=image-png-Sep-26-2022-02-42-48-17-AM.png 808w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-42-48-17-AM.png?width=1010&amp;height=1100&amp;name=image-png-Sep-26-2022-02-42-48-17-AM.png 1010w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-42-48-17-AM.png?width=1212&amp;height=1320&amp;name=image-png-Sep-26-2022-02-42-48-17-AM.png 1212w" sizes="(max-width: 404px) 100vw, 404px"></p> <a id="lookalike" data-hs-anchor="true"></a> <h2>Lookalike audience (<em>Marketing Hub Starter, Professional</em> and <em>Enterprise</em> only)</h2> <p>Use lookalike audiences to target your <span style="color: #33475b;">Facebook ads to users similar to your existing website visitors or contact list audiences. To create a lookalike audience, you must have an existing audience that has <span style="text-decoration: underline;">already synced</span> to Facebook.&nbsp;</span></p> <p class="alert"><span style="font-weight: bold;">Please note:</span> due to <a href="https://www.linkedin.com/help/lms/answer/a423698" rel="noopener">LinkedIn's deprecation of the<span style="font-style: italic;"> Lookalike</span> API</a>, LinkedIn lookalike audiences have been sunset in HubSpot.&nbsp;</p> <p>To create a lookalike audience:&nbsp;</p> <ul> <li>In your HubSpot account, navigate to <strong>Marketing</strong> &gt; <strong>Ads</strong>.</li> <li>In the upper right, click <strong>Create audience</strong>.</li> <li>In the right panel, select <strong>Lookalike</strong>.</li> <li>Click the <strong>Source audience</strong> dropdown menu and select an existing <strong>website visitor </strong>or <strong>contact list audience</strong>.</li> <li>Click the <strong>Target location</strong> dropdown menu and select the <strong>country</strong> or <strong>regions</strong>&nbsp;you want to target with this audience.</li> <li>At the bottom, click <strong>Create audience</strong>.<br>&nbsp;</li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-32-14-2273-AM.png?width=414&amp;height=481&amp;name=image-png-Jan-11-2024-03-32-14-2273-AM.png" loading="lazy" width="414" height="481" style="width: 414px; height: auto; max-width: 100%; margin-left: auto; margin-right: auto; display: block;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-32-14-2273-AM.png?width=207&amp;height=241&amp;name=image-png-Jan-11-2024-03-32-14-2273-AM.png 207w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-32-14-2273-AM.png?width=414&amp;height=481&amp;name=image-png-Jan-11-2024-03-32-14-2273-AM.png 414w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-32-14-2273-AM.png?width=621&amp;height=722&amp;name=image-png-Jan-11-2024-03-32-14-2273-AM.png 621w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-32-14-2273-AM.png?width=828&amp;height=962&amp;name=image-png-Jan-11-2024-03-32-14-2273-AM.png 828w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-32-14-2273-AM.png?width=1035&amp;height=1203&amp;name=image-png-Jan-11-2024-03-32-14-2273-AM.png 1035w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-32-14-2273-AM.png?width=1242&amp;height=1443&amp;name=image-png-Jan-11-2024-03-32-14-2273-AM.png 1242w" sizes="(max-width: 414px) 100vw, 414px">&nbsp;</p> <ul> <li><span style="color: #33475b;">You can also create lookalike audiences from the <em>Audiences</em> tab on </span><span style="color: #33475b;">your ads dashboard:</span> <ul> <li><span style="color: #33475b;">In your HubSpot account, navigate to <strong>Marketing</strong> &gt; <strong>Ads</strong>.</span></li> <li><span style="color: #33475b;">Click the <strong>Audiences</strong> tab.</span></li> <li>Hover over an existing <strong>Facebook Ads audience</strong> and click <strong>Create lookalike</strong>.<br><br></li> </ul> </li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-44-33-7784-AM.png?width=663&amp;height=372&amp;name=image-png-Jan-11-2024-03-44-33-7784-AM.png" loading="lazy" width="663" height="372" style="width: 663px; height: auto; max-width: 100%;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-44-33-7784-AM.png?width=332&amp;height=186&amp;name=image-png-Jan-11-2024-03-44-33-7784-AM.png 332w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-44-33-7784-AM.png?width=663&amp;height=372&amp;name=image-png-Jan-11-2024-03-44-33-7784-AM.png 663w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-44-33-7784-AM.png?width=995&amp;height=558&amp;name=image-png-Jan-11-2024-03-44-33-7784-AM.png 995w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-44-33-7784-AM.png?width=1326&amp;height=744&amp;name=image-png-Jan-11-2024-03-44-33-7784-AM.png 1326w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-44-33-7784-AM.png?width=1658&amp;height=930&amp;name=image-png-Jan-11-2024-03-44-33-7784-AM.png 1658w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Jan-11-2024-03-44-33-7784-AM.png?width=1989&amp;height=1116&amp;name=image-png-Jan-11-2024-03-44-33-7784-AM.png 1989w" sizes="(max-width: 663px) 100vw, 663px"></p> <h2>View and manage your ads audiences</h2> <p>You can view and manage your ads audiences on<span style="color: #33475b;"> the <em>Audiences</em> tab of </span><span style="color: #33475b;">your ads dashboard.</span></p> <ul> <li>In your HubSpot account, navigate to <strong>Marketing</strong> &gt; <strong>Ads</strong>.</li> <li>Click the <strong>Audiences</strong> tab to display a list of your ads audiences.</li> <li>To sort by name, type, source, matched size, and ad account, click the corresponding <strong style="font-family: AvenirNext, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 1em;">column header</strong>.</li> <li>To remove an existing audience in HubSpot: <ul> <li>Click the <strong>audience name</strong>.</li> <li>In the right panel, click <strong>Delete</strong>. This will remove the audience from HubSpot and prevent any further data from syncing to the ad network.</li> <li>To completely delete an audience, it must be removed from the external ad account as well.<br><br></li> </ul> </li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-58-36-19-AM.png?width=364&amp;name=image-png-Sep-26-2022-02-58-36-19-AM.png" loading="lazy" width="364" style="width: 364px; margin-left: auto; margin-right: auto; display: block;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-58-36-19-AM.png?width=182&amp;name=image-png-Sep-26-2022-02-58-36-19-AM.png 182w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-58-36-19-AM.png?width=364&amp;name=image-png-Sep-26-2022-02-58-36-19-AM.png 364w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-58-36-19-AM.png?width=546&amp;name=image-png-Sep-26-2022-02-58-36-19-AM.png 546w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-58-36-19-AM.png?width=728&amp;name=image-png-Sep-26-2022-02-58-36-19-AM.png 728w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-58-36-19-AM.png?width=910&amp;name=image-png-Sep-26-2022-02-58-36-19-AM.png 910w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-26-2022-02-58-36-19-AM.png?width=1092&amp;name=image-png-Sep-26-2022-02-58-36-19-AM.png 1092w" sizes="(max-width: 364px) 100vw, 364px"></p> <h2>Audience matching</h2> <p>The <em>Size</em> column in your audiences dashboard refers to the matched size, or the number of people in your audience that the ad network was able to match to known users in their database. These matches are processed by the corresponding ad network outside of HubSpot.&nbsp;When matching is complete, a success status will appear in HubSpot.</p> <p>Audience size is expected to be significantly lower than the number of website visitors or contacts in the list you've selected. Each ad network relies on either cookies, which may not always match, or contact information. For example, if a contact in the list does not have an account in that ad network, a match may not be found. Learn more about how HubSpot encrypts and sends properties for <a href="/ads/hubspot-ads-privacy-features#sync-your-contact-list-audiences-with-google-facebook-and-linkedin-marketing-hub-starter-professional-and-enterprise-only" rel="noopener" target="_blank" style="font-family: var(--kb-token-basefontfamily), var(--kb-token-fallbackfontstack);">contact list audiences</a><span style="font-family: var(--kb-token-basefontfamily), var(--kb-token-fallbackfontstack);"> and </span><a href="/ads/hubspot-ads-privacy-features#sync-your-company-list-audiences-with-linkedin-marketing-hub-starter-professional-and-enterprise-only" rel="noopener" target="_blank" style="font-family: var(--kb-token-basefontfamily), var(--kb-token-fallbackfontstack);">company list audiences</a></p> <p>Audience matching differs between each type of audience:</p> <ul> <li><strong>Website visitor audiences:</strong> the ad network analyzes all visitor cookies detected on your website during the selected time frame. It then uses those cookies to find known users in its database, such as people with Google, Facebook, or LinkedIn accounts. The <em>Size</em> column refers to the number of matched users that the ad network was able to find.</li> <li><strong>Contact list audiences:</strong> the ad network analyzes the contacts in your list. The network will look for <a href="/ads/hubspot-ads-privacy-features#encrypting-data-sent-to-google-facebook-and-linkedin" rel="noopener" target="_blank">matches based on contact properties</a> such as first and last name, phone number, and email address. The <em>Size</em> column refers to the number of users the ad network was able to match based on your contact properties.</li> <li><strong>Company list audiences:</strong> LinkedIn analyzes the companies in your list, and will look for <a href="/ads/hubspot-ads-privacy-features#sync-your-company-list-audiences-with-linkedin-marketing-hub-starter-professional-and-enterprise-only" rel="noopener" target="_blank">matches based on properties</a> such as the company's name, domain, and industry. The <em>Size</em> column refers to the number of matched companies LinkedIn was able to find.</li> </ul> <p><br><img src="https://knowledge.hubspot.com/hubfs/image-png-Sep-26-2022-03-00-30-89-AM.png" loading="lazy"><br><br></p></span> <div class="blog-post-topic-wrapper" style="display: none;"> <span class="tag-name">ads</span> </div> <span id="hs_cos_wrapper_Optional_Bottom_of_post_CTA" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_lightbox" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><!-- module html --> <div id="kb-lightbox" class="kb-lightbox cl-modal -light" role="dialog" aria-modal="true" aria-label="dialog with carousel of images"> <div class="cl-lightbox cl-modal-backdrop" data-cl-modal="close"> <div class="cl-lightbox-content-container"> <button class="cl-round-button cl-lightbox-close" data-cl-modal="close" aria-label="close dialog"> <svg class="cl-icon" aria-hidden="true"> <use href="#close" /> </svg> </button> <div class="cl-lightbox-content -image"> <div class="cl-loading -regular -secondaryDark"> <svg class="cl-loading-svg" viewbox="0 0 50 50" aria-hidden="true"> <circle cx="25" cy="25" r="22.5" fill="none" stroke-width="5"></circle> <circle cx="25" cy="25" r="22.5" fill="none" stroke-width="5" class="cl-loading-animated"></circle> </svg> </div> <img id="image-lightbox" alt="" src=""> </div> </div> <div> </div></div> </div></div></article> <div id="hs_cos_wrapper_module_15971280583729" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section id="page-feedback" class="page-feedback"> <form id="page-feedback__form"> <fieldset id="page-feedback__sentiment" class="page-feedback__form-field"> <legend>Was this article helpful?</legend> <input type="radio" name="kb_was_this_page_helpful" id="helpful" value="Yes" required><label for="helpful">Yes</label> <input type="radio" name="kb_was_this_page_helpful" id="unhelpful" value="No" required><label for="unhelpful">No</label> </fieldset> <div id="page-feedback__reveal" hidden> <fieldset id="page-feedback__main-issue" hidden class="page-feedback__form-field radio-input radio-input--inline"> <legend>Thanks for letting us know. 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