EARS - East Africa Radio Service — Media in Cooperation and Transition

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data-controller="BannerController" class="page-banner-wrapper page-banner-has-image" data-suggested-bg-color-promoted="#9fb8cc" data-suggested-bg-color-thumbnail="#bfbfbf"> <div class="page-banner-image-container collection-thumbnail-image-container hide-collection-image" data-edit-main-image="Background"> <img class="page-banner-image js-page-banner-image loading" data-src="https://web.archive.org/web/20231013230235/https://images.squarespace-cdn.com/content/v1/5ecbde016a831b2551433606/1590682019147-GSHA54U9T6Q5I67T9OZJ/image-asset.jpeg" data-image="https://web.archive.org/web/20231013230235/https://images.squarespace-cdn.com/content/v1/5ecbde016a831b2551433606/1590682019147-GSHA54U9T6Q5I67T9OZJ/image-asset.jpeg" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Project B" data-load="false"/> </div> <div class="page-text-wrapper hide clearfix" data-collection-id="5ecfe16c24820605073b4a18" data-edit-main-image="Background"> <h1 class="page-title"><span data-content-field="title">EARS - East Africa Radio Service</span></h1> <div class="page-category-wrapper"> <span class="page-category">Africa, Eritrea, Innovation, Marketing, Radio, Training, Uganda</span> </div> <div class="page-description" data-content-field="description"></div> </div> </div> <main id="page" class="site-page" role="main" data-controller="ProjectController"> <div class="sqs-layout sqs-grid-12 columns-12 collection-header empty" data-layout-label="Collection" data-type="block-field" data-updated-on="1592744049697" id="collection-header-5ecfe16c24820605073b4a18"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> <div class="main-content" data-content-field="main-content"> <div class="project-container"> <div class="project-slides"> <div class="project-slide project-slide-has-description project-first-slide" data-slide-id="5eec97c1125197640865e68a" data-slide-url="gavacjmtkvjyf47h4nauy9r83fi4xq"> <div class="project-slide-image-container" data-image-dimensions="999x750"> <figure class="project-slide-image-wrapper content-fill not-ready"> <img class="project-slide-image loading" data-src="https://web.archive.org/web/20231013230235/https://images.squarespace-cdn.com/content/v1/5ecbde016a831b2551433606/1593353265097-72YFBGG9SUTR4TRYB1FS/ba25da48-ca86-4834-8511-6e052ddddd96.jpg" data-image="https://web.archive.org/web/20231013230235/https://images.squarespace-cdn.com/content/v1/5ecbde016a831b2551433606/1593353265097-72YFBGG9SUTR4TRYB1FS/ba25da48-ca86-4834-8511-6e052ddddd96.jpg" data-image-dimensions="999x750" data-image-focal-point="0.5,0.5" alt="EARS - East Africa Radio Service" data-fixed-ratio="true" data-load="false"/> </figure> </div> <div class="project-slide-description-wrapper"> <div class="project-slide-description-body has-description-title has-description-text"> <h3 class="project-slide-description-title">EARS - East Africa Radio Service</h3> <div class="project-slide-description-text"><p class="" style="white-space:pre-wrap;">Revenues are crucial for media outlets to support independent quality journalism. Innovative business models can help to support the the sustainability of local media in Africa and elsewhere.</p></div> </div> </div> </div> </div> </div> </div> <div class="sqs-layout sqs-grid-12 columns-12 collection-footer" data-layout-label="Collection" data-type="block-field" data-updated-on="1593494982903" id="collection-footer-5ecfe16c24820605073b4a18"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="row sqs-row"><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1590736660208_3645"><div class="sqs-block-content"> <div class="sqs-html-content"> <blockquote><p class="" style="white-space:pre-wrap;">R<strong><em>evenues are crucial for media outlets to support independent quality journalism. Innovative business models can help to support the the sustainability of local media in Africa and elsewhere.”</em></strong> Samuel Gummah, Head of Uganda Radio Network and Co-Founder of EARS</p></blockquote><p class="" style="white-space:pre-wrap;">In East Africa we have just launched <strong>“EARS – East Africa Radio Service”</strong>, an aggregator of radio station´s advertising space, allowing smaller radio stations to ‘unionize’ and leverage their collective strength for better advertising fees. Radio is by far the most popular media in Africa, and will play an important role in the digital disruption , but because of fragmentation local radio stations struggle to meet advertizers. </p><p class="" style="white-space:pre-wrap;">EARS provides an innovative solution to connect national and international advertisers to a large, untapped population of rural listeners, while ensuring that local radio stations are given fair and payable rates. </p><p class="" style="white-space:pre-wrap;">With this project, radio can remain diverse, local, and profitable. The EARS Network of radio stations in Uganda is already reaching over 70% of the Ugandan population. </p><p class="" style="white-space:pre-wrap;">Partners of this MiCT-project are the Uganda Radio Network and Florian Ruckert, former managing director of RMS, Germany’s largest radio marketer. The development of EARS is supported by the German Federal Ministry for Economic Cooperation and Development (BMZ).</p><p class="" style="white-space:pre-wrap;">The EARS Team is located in Kampala, Uganda.</p><p class="" style="white-space:pre-wrap;">Visit www.ears.ug</p> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1591270991042_4785"><div class="sqs-block-content"><div class="related_links_box"> <div class="related_links_head">See also:</div> <div class="related_links"> <a href="https://web.archive.org/web/20231013230235/http://www.ears.ug/">ears website</a> </div> </div></div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1593419566534_6109"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-4 span-4"><div class="sqs-block summary-v2-block 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sqs-gallery-design-autocolumns-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-location"> <div class="summary-thumbnail-outer-container"> <a href="/web/20231013230235/https://mict-international.org/offline-multimedia-platform/rekguj6tvnetdne90gejlnvx43w9dg" class=" summary-thumbnail-container sqs-gallery-image-container js-gallery-lightbox-opener " data-title="Offline multimedia platform for smartphones in remote communities" data-description="<p class="" style="white-space:pre-wrap;">How to reach people that are hardly connected to the internet and live in remote areas with no access to radio?</p>"> <div class="summary-thumbnail img-wrapper" data-animation-role="image">  <img data-src="https://web.archive.org/web/20231013230235/https://images.squarespace-cdn.com/content/v1/5ecbde016a831b2551433606/1592566683357-J3NUB9PL9KO3GH32UAWX/mobilenewsletter_2019021.png" data-image="https://web.archive.org/web/20231013230235/https://images.squarespace-cdn.com/content/v1/5ecbde016a831b2551433606/1592566683357-J3NUB9PL9KO3GH32UAWX/mobilenewsletter_2019021.png" data-image-dimensions="2084x2700" data-image-focal-point="0.5,0.5" alt="Offline multimedia platform for smartphones in remote communities" data-load="false" class="summary-thumbnail-image"/> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/web/20231013230235/https://mict-international.org/offline-multimedia-platform/rekguj6tvnetdne90gejlnvx43w9dg" class="summary-title-link">Offline multimedia platform for smartphones in remote communities</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-gallery-caption-description "><p class="" style="white-space:pre-wrap;">How to reach people that are hardly connected to the internet and live in remote areas with no access to radio?</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> </div> </div> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block summary-v2-block sqs-block-summary-v2" 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summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-gallery-caption-description "><p class="" style="white-space:pre-wrap;">25 Watt broadcasting power, 12V/5A power supply, 3.4 kg rugged case without moving parts – that’s Pocket FM, a flexible FM transmitter solution for crisis regions, remote areas and disaster zones.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> </div> </div> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1593179593202_50413"><div class="sqs-block-content"> </div></div></div></div></div></div></div> </main> <footer id="footer" class="site-footer" role="contentinfo"> <div class="sqs-layout sqs-grid-12 columns-12" 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