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href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Converse com um representante de vendas" target="_blank" rel="nofollow"> Converse com um representante de vendas </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-entrar-no-sales-navigator" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&trk=sales-home-page_nav-header-signin" title="Entrar no Sales Navigator" target="_blank"> Entrar no Sales Navigator </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-acesse-a-central-de-ajuda" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center&lang=pt" title="Acesse a Central de Ajuda" target="_blank"> Acesse a Central de Ajuda </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div 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class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Recursos link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Recursos</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/pt-br/sales-solutions/sales-strategies-tips" class="secondary-nav-link js-analytics-event" title="Recursos" data-analytics-config="{"category":"Internal","action":"click - Recursos","label":"/content/me/business/pt-br/sales-solutions/sales-strategies-tips - header","componentId":"header_602086076"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-mob-port-v01.jpg/jcr:content/renditions/Cold-Calling-hero-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-mob-port-v01.jpg/jcr:content/renditions/Cold-Calling-hero-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-mob-port-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-mob-port-v01.jpg/jcr:content/renditions/Cold-Calling-hero-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center 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screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-hero-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-hero-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-hero-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-hero-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-hero-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-hero-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-hero-bg-tab-mob-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--1 spacing__tablet-landscape--1 spacing__tablet-portrait--1 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1227281099" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1227281099"> <h1 class="banner-headline headline-66"> Dicas e técnicas para contatos iniciais </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Os contatos iniciais não solicitados são coisas do passado.<br/> Vida longa aos contatos personalizados.<br/> </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/pt-br/sales-solutions/solicite-uma-demonstracao-gratuita" title="Solicite uma demonstração" data-analytics-config="{"category":"Internal","action":"click - Solicite uma demonstração","label":"/content/me/business/pt-br/sales-solutions/solicite-uma-demonstracao-gratuita.html - flexible-column-frame - banner","componentId":"actionable-content_387769119"}"> Solicite uma demonstração </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales" title="Comece sua demonstração gratuita" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Comece sua demonstração gratuita","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales - flexible-column-frame - banner","componentId":"actionable-content_387769118"}"> Comece sua demonstração gratuita </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--4 spacing__tablet-landscape--1 spacing__tablet-portrait--2 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_338458853" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_338458853"> <h2 class="banner-headline headline-42"> O que são os contatos iniciais não solicitados? E por que eles são coisas do passado? </h2> <p class="banner-subheadline subheadline-17"> <br/> Um contato inicial B2B não solicitado é uma abordagem de vendas em que o vendedor sabe apenas o nome e a empresa do potencial cliente. Na era moderna, isso é equivalente ao “spam”, ou seja, o envio de e-mails não solicitados para potenciais contatos obtidos em uma lista de terceiros.<br/> <br/> É pouco provável que os potenciais clientes respondam a uma chamada ou e-mail não solicitado, mas responderão a um contato personalizado. Usando ferramentas, como o <a href="/pt-br/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>, os vendedores podem saber mais sobre os potenciais clientes e o setor em que atuam para abordá-los com informações relevantes. Um contato inicial não solicitado se torna um contato personalizado e, eventualmente, um lead promissor. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2096329177" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_15783894" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_15783894"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="2%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-2-percent-stat-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> As taxas de conversão de contatos iniciais não solicitados giram em torno de ínfimos 2% </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1758594229" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1758594229"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="18" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-18-plus-stat-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Em média, são necessários 18 ou mais chamadas para alcançar um potencial cliente de tecnologia por meio de contatos não solicitados. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_793562732" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_793562732"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png/jcr:content/renditions/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="63%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-what-si-cold-calling-63-percent-stat-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> 63% dos vendedores afirmam que fazer contatos iniciais não solicitados é a <em>pior</em> parte do trabalho deles. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1280872398" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1836634209" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_1836634209"> <h2 class="banner-headline headline-42"> Dicas, técnicas e estratégias de contatos iniciais para o vendedor moderno </h2> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="tabbed-frame parbase section"> <section class="tabbed-frame " data-cmp-is="ink-tabbed-frame" data-panelcontainer="ink-tabbed-frame" data-cmp-panelcontainer-id="/content/me/business/pt-br/sales-solutions/resources/cold-calling/jcr:content/content-par/tabbed_frame" data-component-js-load-path="components/layout/tabbed-frame"> <div class="ink-tabbed-frame tabbed-frame-content"> <artdeco-tabs align="centered"> <artdeco-tablist role="tablist" class="content-margin"> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" 3 dicas para personalizar um contato inicial" id="tips" for-panel="tips" selected="selected"> 3 dicas para personalizar um contato inicial </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" 3 técnicas de contatos personalizados" id="techniques" for-panel="techniques"> 3 técnicas de contatos personalizados </artdeco-tab> </artdeco-tablist> <artdeco-tabpanel panel-name="tips"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1611635562" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de duas pessoas conversando sentadas em um sofá" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-gather-sales-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_352392072" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_352392072"> <p class="banner-headline subheadline-21"> 1. Insights de vendas </p> <p class="banner-subheadline subheadline-17"> <br/> <strong>75% dos clientes B2B usam as mídias sociais como parte do processo de tomada de decisões</strong> Os vendedores devem mergulhar fundo nesses canais e coletar insights antes da conversa inicial.<br/> <br/> <strong>87% dos clientes do <a href="/pt-br/sales-solutions/sales-insights">LinkedIn Sales Insights</a> afirmaram que obtiveram insights</strong> sobre seus leads de vendas aos quais não teriam acesso de outra forma. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1802832034" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1103556817" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1103556817"> <p class="banner-headline subheadline-21"> 2. Encontre as conexões </p> <p class="banner-subheadline subheadline-17"> <p> </p> <p>Começar com uma conexão em comum é algo valioso e <strong>pode aumentar a probabilidade de uma reunião em 70%.</strong><br/> <br/> O TeamLink, um dos principais recursos do <a href="/pt-br/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>, mostra automaticamente as conexões de um potencial cliente com os membros da sua organização.</p> </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa enviando mensagens de texto em um notebook " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-find-the-connection-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2136092308" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <p class="component-heading-headline subheadline-21"> 3. Use a ferramenta de vendas certa </p> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-19-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="456px,0px,0px,0px,0px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1163354981" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-use-the-right-tool-illus-dsk-v01.png.original.png"/></picture> <video loop muted class="banner-background-video desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center " data-background-video-player="banner_1163354981"> <source data-src="/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/video/LSS-Cold-Calling-Animation-V3.mp4" type="video/mp4"> <source data-src="/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/video/LSS-Cold-Calling-Animation-V3.webm" type="video/webm"> </video> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center " id="banner-content-container-banner_1163354981"> </div> </div> <section class="banner-background-video-toggle-section"> <button role="button" class="background-video-toggle" aria-live="assertive" data-background-video-button="banner_1163354981"> <li-icon type="pause-icon" size="" class="pause-icon" a11y-text="" ""> </li-icon> <li-icon type="play-icon" size="" class="play-icon" a11y-text="" ""> </li-icon> </button> <p id="background-video-play-description-banner_1163354981" class="banner-background-video-desc" data-title="Play">Click to play background video</p> <p id="background-video-pause-description-banner_1163354981" class="banner-background-video-desc" data-title="Pause">Click to pause background video</p> </section> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="0px,456px,320px,356px,195px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1353533837" data-component-js-load-path="components/content/banner"> <div class="banner-foreground-video-container content-margin"> <div class="content-margin video-component light-monochrome" data-component-js-load-path="components/element/video" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <div class="video-container js-embed-container banner-foreground-video"> <div class="video-container-filler" style="padding-top: 56.25%"></div> <figure class="video-container-content js-embed-video-container" aria-label="media-player"> <iframe class="vidyard_iframe" src="//play.vidyard.com/hEF5231xoKdKEiFU9Xoqcs.html?data-v=4&hide_html5_playlist=1&name_overlay=0&autoplay=0" scrolling="no" frameborder="0" allowtransparency="true" allowfullscreen title="LSS-Cold-Calling-Animation" aria-label="video"></iframe> </figure> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-5-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1911804855" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1911804855"> <p class="banner-subheadline subheadline-21"> O <a href="/pt-br/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> está repleto de ferramentas para ajudar a aumentar o interesse dos seus leads B2B. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_936553453" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2055870402" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_2055870402"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="linha verde" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-real-time-sales-line-break-dsk-v01.jpg.original.jpg"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/pt-br/sales-solutions/sales-navigator#Understand">Atualizações de vendas em tempo real</a><br/> Veja insights de vendas relevantes sobre suas contas e leads. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1893330471" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1893330471"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="linha vermelha" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-introductions-line-break-dsk-v01.jpg.original.jpg"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/pt-br/sales-solutions/sales-navigator">Apresentações</a><br/> Apresente-se ao seu potencial cliente por meio de conexões em comum. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_496286559" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_496286559"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="linha amarela" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-lead-recommendations-line-break-dsk-v01.jpg.original.jpg"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/pt-br/sales-solutions/sales-navigator#Target">Recomendações de leads</a><br/> Receba recomendações de influencers e decisores. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1321299553" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1321299553"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="linha cinza" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-inmail-line-break-dsk-v01.jpg.original.jpg"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/pt-br/sales-solutions/sales-navigator#Engage">InMail</a><br/> Envie mensagens para pessoas fora da sua rede, mesmo sem ter o endereço de e-mail delas. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1246523776" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1246523776"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="linha azul" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-team-link-line-break-dsk-v01.jpg.original.jpg"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/pt-br/sales-solutions/sales-navigator#Engage">TeamLink</a><br/> Veja quem na sua empresa está conectado com os seus potenciais clientes. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_997244845" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v03.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-tab-mob-v03.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-14-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1062650276" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1062650276"> <h2 class="banner-headline headline-34"> Aumente a eficiência dos seus contatos iniciais com o LinkedIn Sales Navigator </h2> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/pt-br/sales-solutions/request-free-demo-form" title="Solicite uma demonstração" data-analytics-config="{"category":"Internal","action":"click - Solicite uma demonstração","label":"/content/me/business/pt-br/sales-solutions/request-free-demo-form.html - tabbed-frame - flexible-column-frame - banner","componentId":"actionable-content_1149179656"}"> Solicite uma demonstração </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales" title="Comece sua demonstração gratuita" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Comece sua demonstração gratuita","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales - tabbed-frame - flexible-column-frame - banner","componentId":"actionable-content_1149179657"}"> Comece sua demonstração gratuita </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-10-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa trabalhando em um notebook em uma mesa" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_479424175" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h2 class="component-heading-headline headline-42"> Formas de personalizar um contato inicial por telefone ou e-mail </h2> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="carousel-frame parbase section"> <section id="" data-anchorable class="carousel-frame loading " data-cmp-is="ink-carousel-frame" data-panelcontainer="" data-autoplay="false" data-autoplay-duration="14" data-randomize="false" data-component-js-load-path="components/layout/carousel-frame"> <div class="ink-carousel-frame carousel-frame-container inkwell-content-carousel" tabindex="-1"> <ol class="carousel-frame-slides " tabindex="0"> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_938074410" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_938074410"> <p class="banner-subheadline subheadline-17"> <strong>1. Faça uma pesquisa<br/> </strong><br/> Na era do Google, não é difícil encontrar informações relevantes sobre um potencial cliente. Os vendedores podem rapidamente fazer uma pesquisa para encontrar algumas informações básicas sobre potenciais clientes e as respectivas empresas. No LinkedIn, os vendedores podem obter informações mais aprofundadas, analisando rapidamente as publicações dos potenciais clientes; por exemplo, saber a faculdade que eles frequentaram, além de outras informações que podem ajudar a quebrar o gelo.<strong> </strong> </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_804735925" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_804735925"> <p class="banner-subheadline subheadline-17"> <strong>2. Tente chamar a atenção de forma eficaz</strong><br/> <br/> Se possível, os vendedores devem explicar rapidamente como encontraram o potencial cliente (“Vi sua publicação no LinkedIn” ou “Vi que estudamos na mesma escola”). Sempre que os vendedores puderem oferecer um recurso gratuito, como uma demonstração ou avaliação limitada, sem a expectativa de algo em troca, as chances de resposta aumentarão. </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1747421036" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_1747421036"> <p class="banner-subheadline subheadline-17"> <strong>3. Tente fazer uma apresentação cordial<br/> <br/> </strong>Uma maneira infalível de aumentar a eficácia de um contato inicial é ser indicado por um conhecido em comum. Esse toque pessoal pode ajudar a garantir uma resposta de um potencial cliente. O recurso TeamLink do LinkedIn Sales Navigator permite que os vendedores encontrem colegas na empresa que possam ter uma conexão do LinkedIn com um potencial cliente. </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_4610701" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_4610701"> <p class="banner-subheadline subheadline-17"> <strong>4. Ofereça uma proposta de valor personalizada<br/> <br/> </strong>O conhecimento do setor é inestimável. Em ligações de prospecção, os vendedores podem começar o contato com os potenciais clientes referindo-se a uma notícia e perguntando como isso afeta a empresa deles. Compreender o mercado também pode ajudar os vendedores a personalizar a proposta de valor para clientes específicos. </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1738199634" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_1738199634"> <p class="banner-subheadline subheadline-17"> <strong>5. Use um tom descontraído<br/> <br/> </strong>Os vendedores devem evitar usar jargões. Um contato inicial por telefone ou por e-mail deve soar como uma conversa. Os vendedores devem explicar os benefícios do produto ou serviço em uma linguagem simples, como se fosse um amigo que estivesse fazendo uma recomendação. Esse tipo de abordagem pode ajudar a personalizar um contato inicial. </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_813957327" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_813957327"> <p class="banner-subheadline subheadline-17"> <strong>6. Adote uma postura de ouvinte<br/> <br/> </strong>O relatório State of Sales do LinkedIn mostrou que a escuta ativa é uma característica que os clientes valorizam nos vendedores com quem eles conversam. Anita Nielsen, Presidente da LDK Advisory Service, diz que os vendedores podem demonstrar a capacidade de ouvir com duas frases cruciais. Uma delas é “Ajude-me a entender melhor isso”. Por exemplo, essa frase pode ser usada da seguinte forma: “Ajude-me a entender melhor as prioridades da sua cadeia de suprimentos”. Ela demonstra que o vendedor está lá para ouvir. A segunda frase é “Desculpe-me, não entendi”. Isso demonstra que o vendedor é alguém que quer “entender e ajudar”, afirma Nielsen. </p> </div> </div> </section> </div> </div> </li> </ol> </div> <nav class="carousel-nav-directional light-monochrome js-carousel-nav-directional" aria-label="Ways to Warm Up a Cold Call or Email carousel primary navigation"> <ul> <li class="carousel-previous"> <button role="button" class="carousel-button js-analytics-event" title="Go to previous slide" data-incrementer="-1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"left","componentId":"carousel-frame_722245632"}"> <li-icon type="chevron-left-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to previous slide</div> </button> </li> <li class="carousel-next"> <button role="button" class="carousel-button js-analytics-event" title="Go to next slide" data-incrementer="1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"right","componentId":"carousel-frame_722245632"}"> <li-icon type="chevron-right-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to next slide</div> </button> </li> </ul> </nav> <nav class="light-monochrome carousel-nav-bottom " aria-label="Ways to Warm Up a Cold Call or Email carousel secondary navigation"> <ol class="carousel-nav-bottom-element inkwell-content-carousel-pagination js-carousel-pagination" aria-live="polite" data-current-slide-suffix=", Current Slide"> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="1. Faça uma pesquisa" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 1","componentId":"carousel-frame_722245632"}"> <span> 1. Faça uma pesquisa </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="2. Tente chamar a atenção de forma eficaz" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 2","componentId":"carousel-frame_722245632"}"> <span> 2. Tente chamar a atenção de forma eficaz </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="3. Apresentação cordial" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 3","componentId":"carousel-frame_722245632"}"> <span> 3. Apresentação cordial </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="4. Proposta de valor personalizada" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 4","componentId":"carousel-frame_722245632"}"> <span> 4. Proposta de valor personalizada </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="5. Tom descontraído" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 5","componentId":"carousel-frame_722245632"}"> <span> 5. Tom descontraído </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="6. Adote uma postura de ouvinte" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 6","componentId":"carousel-frame_722245632"}"> <span> 6. Adote uma postura de ouvinte </span> </button> </li> </ol> </nav> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="techniques"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_426420727" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="pessoa lendo a tela de um computador" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-pre-call-research-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2011956119" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2011956119"> <p class="banner-headline subheadline-21"> 1. Use o método de pesquisa 3x3 </p> <p class="banner-subheadline subheadline-17"> <br/> O 3x3 é uma metodologia de pesquisa desenvolvida pela empresa de consultoria de vendas Vorsight para ajudar vendedores a se prepararem para as ligações de prospecção. Basicamente, o vendedor deve encontrar três informações relevantes sobre o potencial cliente em três minutos. Algumas das principais informações que os vendedores podem procurar são conteúdo on-line, faculdade ou empregador anterior e produtos concorrentes que eles usam atualmente. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_142599817" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1137902810" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1137902810"> <p class="banner-headline subheadline-21"> 2. Encontre a call-to-action perfeita </p> <p class="banner-subheadline subheadline-17"> <br/> Solicitar uma reunião na primeira ligação ou no primeiro e-mail nem sempre é a call-to-action mais eficaz. Em vez disso, os vendedores devem tentar avançar de maneiras diferentes: </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li><p>Envie um e-mail para um funcionário sênior da empresa pedindo para ser encaminhado “para a pessoa mais adequada”. A probabilidade de receber uma resposta é muito maior quando o contato inicial vem do chefe.</p> </li> </ul> <ul> <li><p>Convide o potencial cliente a conhecer o seu CEO em um evento profissional. Esse tipo de call-to-action costuma ser mais eficaz do que sugerir uma reunião com o vendedor.</p> </li> </ul> <ul> <li><p>Convide-o para participar de um webinar. Atrair o potencial cliente com uma atividade de formação gratuita será um primeiro contato extremamente eficaz.</p> </li> </ul> <ul> <li><p>Envie uma demonstração gratuita ou avaliação do seu produto. Muitas empresas usam o próprio produto como uma ferramenta eficaz de vendas e marketing.</p> </li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Alunos e professor em uma sala de aula" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-right-call-to-action-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1515661889" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-double-down-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-double-down-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-double-down-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-double-down-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-tips-techniques-double-down-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="uma pessoa trabalhando em um escritório com um computador e um headset" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-tips-techniques-double-down-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_654973903" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_654973903"> <p class="banner-headline subheadline-21"> 3. Use a técnica de ligar duas vezes </p> <p class="banner-subheadline subheadline-17"> <br/> Ligar duas vezes é um pequeno truque que pode ser eficaz. Ligue para um potencial cliente. Se ele não atender, ligue novamente de imediato. Quando o telefone tocar pela segunda vez, ele possivelmente ficará curioso. “Isso deve ser importante. Estão me ligando de novo.” </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_834570936" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-dsk-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg/jcr:content/renditions/Cold-Calling-tips-techniques-bg-dsk-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-tips-techniques-bg-dsk-v02.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-14-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1097048039" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1097048039"> <h2 class="banner-headline headline-34"> Aumente a eficiência dos seus contatos iniciais com o LinkedIn Sales Navigator </h2> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/pt-br/sales-solutions/request-free-demo-form" title="Solicite uma demonstração" data-analytics-config="{"category":"Internal","action":"click - Solicite uma demonstração","label":"/content/me/business/pt-br/sales-solutions/request-free-demo-form.html - tabbed-frame - flexible-column-frame - banner","componentId":"actionable-content_630145645"}"> Solicite uma demonstração </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales" title="Comece sua demonstração gratuita" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Comece sua demonstração gratuita","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales - tabbed-frame - flexible-column-frame - banner","componentId":"actionable-content_630145644"}"> Comece sua demonstração gratuita </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-10-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png/jcr:content/renditions/Cold-Calling-make-cold-calling-effective-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa trabalhando em um notebook em uma mesa" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-make-cold-calling-effective-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_624562367" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg/jcr:content/renditions/Cold-Calling-quote-bg-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-quote-bg-dsk-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h2 class="component-heading-headline headline-42"> 5 técnicas de contato inicial que devem ser evitadas </h2> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="carousel-frame parbase section"> <section id="" data-anchorable class="carousel-frame loading " data-cmp-is="ink-carousel-frame" data-panelcontainer="" data-autoplay="false" data-autoplay-duration="14" data-randomize="false" data-component-js-load-path="components/layout/carousel-frame"> <div class="ink-carousel-frame carousel-frame-container inkwell-content-carousel" tabindex="-1"> <ol class="carousel-frame-slides " tabindex="0"> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1000602854" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_1000602854"> <p class="banner-subheadline subheadline-17"> <strong>1. Fazer uma chamada às cegas<br/> </strong><br/> Há várias maneiras de reunir conhecimento básico sobre seu potencial cliente em apenas alguns minutos. Os vendedores podem usar a pesquisa avançada para encontrar potenciais clientes no LinkedIn, visualizar o perfil deles para ver se há mudanças de emprego recentes ou conexões mútuas, ou dar uma olhada na LinkedIn Page da empresa para obter informações. </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1551554107" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_1551554107"> <p class="banner-subheadline subheadline-17"> <strong>2. Falar em vez de ouvir<br/> <br/> </strong>Ouvir é muito mais importante do que só tentar solucionar um problema. Em chamadas de contato, os vendedores devem ouvir atentamente e deixar o potencial cliente explicar. Ao absorver cuidadosamente os detalhes, os vendedores podem personalizar a oferta de acordo com as necessidades específicas dos potenciais clientes. </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_191256228" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_191256228"> <p class="banner-subheadline subheadline-17"> <strong>3. Não fornecer especificações<br/> <br/> </strong>Uma técnica comum utilizada em contatos iniciais é o uso de uma linguagem vaga para criar interesse. É muito mais provável que os vendedores gerem interesse fornecendo dados reais e relevantes, como números e benefícios concretos. </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1934066563" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_1934066563"> <p class="banner-subheadline subheadline-17"> <strong>4. Gabar-se do seu produto<br/> <br/> </strong>Obviamente, os vendedores devem ter confiança no que estão vendendo, mas uma linguagem agressiva ou muito comercial pode afastar o comprador. Ao discutir os benefícios do produto ou serviço, adapte o discurso às necessidades específicas do seu potencial cliente. </p> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_618090398" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-20" id="banner-content-container-banner_618090398"> <p class="banner-subheadline subheadline-17"> <strong>5. Fazer suposições<br/> <br/> </strong>Mesmo que os vendedores façam uma pesquisa inicial, eles nunca saberão tudo sobre os potenciais clientes. Embora seja ótimo perguntar sobre os obstáculos que eles enfrentam, os vendedores não devem presumir saber quais são. </p> </div> </div> </section> </div> </div> </li> </ol> </div> <nav class="carousel-nav-directional light-monochrome js-carousel-nav-directional" aria-label="Ways to Warm Up a Cold Call or Email carousel primary navigation"> <ul> <li class="carousel-previous"> <button role="button" class="carousel-button js-analytics-event" title="Go to previous slide" data-incrementer="-1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"left","componentId":"carousel-frame_1210818032"}"> <li-icon type="chevron-left-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to previous slide</div> </button> </li> <li class="carousel-next"> <button role="button" class="carousel-button js-analytics-event" title="Go to next slide" data-incrementer="1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"right","componentId":"carousel-frame_1210818032"}"> <li-icon type="chevron-right-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to next slide</div> </button> </li> </ul> </nav> <nav class="light-monochrome carousel-nav-bottom " aria-label="Ways to Warm Up a Cold Call or Email carousel secondary navigation"> <ol class="carousel-nav-bottom-element inkwell-content-carousel-pagination js-carousel-pagination" aria-live="polite" data-current-slide-suffix=", Current Slide"> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="1. Faça uma pesquisa" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 1","componentId":"carousel-frame_1210818032"}"> <span> 1. Faça uma pesquisa </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Ouça seu potencial cliente" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 2","componentId":"carousel-frame_1210818032"}"> <span> Ouça seu potencial cliente </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Forneça especificações" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 3","componentId":"carousel-frame_1210818032"}"> <span> Forneça especificações </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Não se gabe" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 4","componentId":"carousel-frame_1210818032"}"> <span> Não se gabe </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Evite fazer suposições" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 5","componentId":"carousel-frame_1210818032"}"> <span> Evite fazer suposições </span> </button> </li> </ol> </nav> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> </artdeco-tabs> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1210545177" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg/jcr:content/renditions/Cold-Calling-QA-from-experts-bg-dsk-v04-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg/jcr:content/renditions/Cold-Calling-QA-from-experts-bg-dsk-v04-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg/jcr:content/renditions/Cold-Calling-QA-from-experts-bg-dsk-v04-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg/jcr:content/renditions/Cold-Calling-QA-from-experts-bg-dsk-v04-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg/jcr:content/renditions/Cold-Calling-QA-from-experts-bg-dsk-v04-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/bg/Cold-Calling-QA-from-experts-bg-dsk-v04.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-42"> Perguntas e respostas dos especialistas </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="carousel-frame parbase section"> <section id="" data-anchorable class="carousel-frame loading " data-cmp-is="ink-carousel-frame" data-panelcontainer="" data-autoplay="false" data-autoplay-duration="14" data-randomize="false" data-component-js-load-path="components/layout/carousel-frame"> <div class="ink-carousel-frame carousel-frame-container inkwell-content-carousel" tabindex="-1"> <ol class="carousel-frame-slides " tabindex="0"> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_188567476" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-1"> </section> <section class="flexible-column-frame-column grid-13-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_656361382" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_656361382"> <p class="banner-subheadline subheadline-21"> <strong>P: Quais são as melhores técnicas usadas pelos melhores vendedores?</strong> </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1931284636" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1931284636"> <p class="banner-subheadline subheadline-17"> “O que diferencia os vendedores com melhor desempenho é o compromisso com a pesquisa, pois ela transforma contatos iniciais em conversas personalizadas. Os vendedores com melhor desempenho se preocupam com a preparação. Eles pesquisam o setor, aprendem sobre a concorrência, compreendem as tendências e atuam como líderes inovadores na sua área, em vez de ficar ligando para telefones e enviando e-mails de spam.” </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-5-columns align-middle stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1086448953" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1086448953"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-sahil-mansuri-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-sahil-mansuri-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-sahil-mansuri-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-sahil-mansuri-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-sahil-mansuri-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Sahil Mansuri" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-sahil-mansuri-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://www.linkedin.com/in/sahilmansuri/" rel="nofollow" target="_blank">Sahil Mansuri</a><br/> CEO<br/> Bravado </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-4"> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1630634095" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-1"> </section> <section class="flexible-column-frame-column grid-5-columns align-middle stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_840528637" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_840528637"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Zoe-Sands-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Zoe-Sands-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Zoe-Sands-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Zoe-Sands-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Zoe-Sands-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Zoe-Sands-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://www.linkedin.com/in/zoesands/" rel="nofollow" target="_blank">Zoe Sands</a><br/> Gerente de Mídias Sociais<br/> Veritas Technologies </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1711628324" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1711628324"> <p class="banner-subheadline subheadline-21"> <strong>P: Por que combinar ferramentas de vendas internas com social selling é uma tática importante nos dias atuais?</strong> </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1341524051" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1341524051"> <p class="banner-subheadline subheadline-17"> “É importante ver o social selling como uma camada dos seus esforços de prospecção, mas não como a prospecção toda. Definir uma frequência nos seus esforços atuais de prospecção para incluir estratégias de social selling é a abordagem mais eficaz (quando feito corretamente). Acho mais interessante uma organização de vendas que gasta dois a três minutos pesquisando sobre um potencial cliente nas redes sociais para depois entrar em contato do que uma que agrupa e envia 100 e-mails genéricos automáticos.” </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-4"> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_407422194" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-1"> </section> <section class="flexible-column-frame-column grid-13-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1090090468" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1090090468"> <p class="banner-subheadline subheadline-21"> <strong>P: Quais são alguns dos desafios que as empresas enfrentam na implementação?</strong> </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1409742502" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1409742502"> <p class="banner-subheadline subheadline-17"> “Mudar pode ser difícil e usar novas ferramentas requer uma curva de aprendizado, mas acho que quem deseja ter sucesso no mundo das vendas precisa ser ativo no LinkedIn. As pessoas gostam muito do Navigator porque ele fornece informações mais aprofundadas. Primeiro, implementamos o Navigator e, quando as pessoas se acostumaram a usar a ferramenta, incorporamos o social selling a ele." </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-5-columns align-middle stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_652719867" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center " id="banner-content-container-banner_652719867"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Lindsey-Bigg-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Lindsey-Bigg-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Lindsey-Bigg-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Lindsey-Bigg-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Lindsey-Bigg-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Lindsey Boggs" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Lindsey-Bigg-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <strong><a href="https://www.linkedin.com/in/lindseyboggs/" rel="nofollow">Lindsey Boggs</a></strong><br/> CEO e Especialista em Social Selling<br/> Lindsey Boggs Consulting </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-4"> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1849488813" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-1"> </section> <section class="flexible-column-frame-column grid-5-columns align-middle stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1274257723" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1274257723"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Alex-Sobol-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Alex-Sobol-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Alex-Sobol-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Alex-Sobol-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png/jcr:content/renditions/Cold-Calling-QA-Alex-Sobol-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Alex Sobol" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/cold-calling/fg/Cold-Calling-QA-Alex-Sobol-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://www.linkedin.com/in/alexsobol/" rel="nofollow" target="_blank">Alex Sobol</a><br/> Cofundador e Parceiro Administrativo<br/> The Millennium Alliance </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1277899238" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1277899238"> <p class="banner-subheadline subheadline-21"> <strong>P: O que você recomendaria que as empresas fizessem para superar esses desafios?</strong> </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2058763914" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_2058763914"> <p class="banner-subheadline subheadline-17"> Reúna uma equipe multifuncional para trabalhar no seu programa de social selling com membros da equipe de vendas, marketing, capacitação de vendas e operações de marketing e vendas.<br/> <br/> Concentre o seu programa de social selling nas pessoas. As pessoas são um elemento central nos negócios, então coloque-as em primeiro lugar no seu programa.<br/> <br/> Comece seu programa de social selling com um pequeno piloto. Identifique funcionários que sejam ativos nas redes sociais, desenvolva políticas e processos, escolha como você medirá o sucesso e decida sobre uma ou duas ferramentas que serão necessárias para iniciar seu programa de social selling. Isso pode significar começar com o LinkedIn Sales Navigator, por exemplo. Depois disso, defina o intervalo do piloto e meça tudo o que você faz. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-4"> </section> </div> </div> </div> </section> </div> </div> </li> </ol> </div> <nav class="carousel-nav-directional light-monochrome js-carousel-nav-directional" aria-label="QA from the experts carousel primary navigation"> <ul> <li class="carousel-previous"> <button role="button" class="carousel-button js-analytics-event" title="Go to previous slide" data-incrementer="-1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"left","componentId":"carousel-frame_1140539080"}"> <li-icon type="chevron-left-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to previous slide</div> </button> </li> <li class="carousel-next"> <button role="button" class="carousel-button js-analytics-event" title="Go to next slide" data-incrementer="1" data-analytics-config="{"category":"Interaction Click","action":"click - 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